Contently

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. ” Second, working this way helped MD Financial expedite approvals and publish content quickly. And from a compliance and legal perspective, the reviews we had to go through took way less time.”

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Marketing Insider Group

JULY 14, 2020

It’s the meeting in the middle of what you want to publish and what customers want. It’s not that companies aren’t publishing content. You must move from a promotion mindset to a publishing mindset. Instead, they publish content based on the whims of executive requests, product releases, and campaigns.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Biznology

MARCH 31, 2017

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. They publish too frequently. They publish the wrong type of content.

SME 80

SME Ad Building Copywriting Content 80

Marketing Insider Group

JULY 18, 2015

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Think of yourself as a publisher with the need to increase your subscribers. Create content – like blog posts on LinkedIn and your domain – to foster conversation on a current issue or an off-shoot of other thought leadership content.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

DivvyHQ

JULY 23, 2020

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff. Check out this practical guide to get the most out of this unique social network.

Linkedin 79

Linkedin Thought Leadership Content Marketing Advertising Mediums 79

KoMarketing Associates

SEPTEMBER 24, 2015

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews). Read up on renowned industry blogs, etc.

SME 120

SME Content Marketing Proposals Work Management 120

Content4Demand

OCTOBER 9, 2018

In working with our clients and our own SMEs, we have found these five things can help to improve relationships with these experts and get them excited about participating in content projects. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine.

SME 40

SME Content Marketing Planning Content 40

Content4Demand

NOVEMBER 6, 2018

Do you how many blogs are written every day worldwide? Did you know there is a real-time blog meter ? Eastern Daylight Time as I write this, and the blog meter is about to hit two million blog posts written today already. Blogs are popular. And 74% share blog posts with their coworkers. It’s 10 a.m.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

KoMarketing Associates

JULY 26, 2018

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. Yes, it is important to provide content regularly to readers and keep a consistent stream of publishing. Take advantage of any real-life resources available. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Scoop.it

AUGUST 3, 2021

As for the frequency of publishing curated content to your social networks, Brafton suggests that content curation can ideally amount to 25% of your total content output. So, how can content curation be best used to boost SME marketing? Image: Brafton ).

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

nDash

NOVEMBER 3, 2021

Blog Posts. Blog posts are (by far) the most popular type of content that brands pay freelance writers for on nDash. Whether it’s increasing brand awareness, displaying thought leadership, generating leads or improving SEO ranking, a well-written blog can make a major impact for a brand. Let’s get started…. **.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

nDash

NOVEMBER 7, 2018

When it comes building your content community , it’s easy to get hung up on the numbers; the number of blogs and whitepapers you want to publish, the number of writers, designers and editors that will be involved, and so forth. Distributor: Someone to publish, promote and place content for consumption on third-party platforms.

Communities 55

Communities Top of Funnel SME Content 55

ClearVoice

OCTOBER 11, 2021

Related internal resources (similar blogs, videos, case studies to reference and respin). Subject matter expertise (provide bullet points or an interview transcript from an SME). All this time you’ve been assigning them tons of blogs because you needed to hit your publishing cadence. Inspirational external resources (i.e.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

ClearVoice

JANUARY 31, 2024

For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing. For example, they can publish articles based on the presenters’ findings via the IBM Community. By getting expert eyes on your content, you reduce the chances of errors degrading its quality.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing. For example, they can publish articles based on the presenters’ findings via the IBM Community. By getting expert eyes on your content, you reduce the chances of errors degrading its quality.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

DECEMBER 21, 2018

Go to their site or blog and look for a “Write for Us” or “Contributor Guidelines” link. You’re looking for someone with the title blog manager, managing editor, content strategist, or someone in marketing. Name a couple high-profile pubs that have published your work. Types of freelance pitching.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. You can plan an SEO strategy where you publish informative blog posts and keep your site updated.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Animalz blog

OCTOBER 11, 2022

We embraced Parabol’s culture of experimentation to discover an approach we call content journalism : a mix of content marketing and brand journalism that catapulted Parabol’s blog to more than 150k monthly visits. Here’s a typical conversation between Gareth and me after publishing a new article.

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Content4Demand

APRIL 2, 2019

Consult the just-published 2019 Content Preferences Survey Report to learn more. Content4Demand embeds SME interviews into our content creation framework, so all critical parties have a say in the direction of the piece or campaign. How can I be sure my projects will be completed on time and on budget? Get them involved in the process!

Paid Search Agency 85

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 85

Moz

SEPTEMBER 21, 2020

To counter this issue, you must make sure that your content is native to each platform you publish on. It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. Create an outline for the blog. Alter transcription into blog format.

SEO 85

SEO Top of Funnel SERP Content 85

Buzz Marketing for Technology

JUNE 27, 2008

The Rapid Elearning Blog. If you’re a regular reader of this blog, then you know that’s flat out wrong. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. Feel free to send comments to the blog. 15 comments.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

ClearVoice

JULY 13, 2022

Blog content, for example, should acknowledge how millennials grow and change over time, rather than assume people are basically the same from birth to end of life. Blogs and long-form content hosted on your own sites still offer multiple benefits and are a better fit for brands uncomfortable giving brand voice over to another.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Using SEMRush ’s traffic cost metric helps determine what you should create blog content around.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Content Standard

MARCH 14, 2019

Livestreaming at its core is a highly engaging, easy to produce, and cheap format, and it’s one your audience is likely to prefer : 80 percent of brand audiences would rather watch a company’s live video than read its blog, and 82 percent prefer live videos from a brand over social posts.

Tactics 108

Tactics Brand Identity Branding Planning 108

DivvyHQ

JANUARY 9, 2024

This is the exact subject Shane Barker is tackling today on the DivvyHQ blog. When you peel back the content curtain inside most companies, you'll find that almost everyone is trying to output more quality content. But a consistent challenge is getting in the way: effective collaboration.

Distribution 59

Distribution Content Advertising Agencies Product 59

Pam Didner

JULY 15, 2022

Provide social media training to SMEs, encouraging them to be the influencers or brand ambassadors of their fields. Encourage them to publish their work in 3rd party publications or academic journals. Promote their published work on various social media channels. What is the SME’s point of view? Provide a template.

SME 87

SME Content Marketing Planning Paid Search Agency 87

Content Standard

MAY 19, 2021

Content isn’t as simple as publishing blog posts to your brand’s website. Whether these insights come from SME interviews, supplemental research, the content creator’s own expertise, or a combination of these sources, an outside creator can help you leverage SME knowledge in your content.

Work Management 141

Work Management Marketing Management SME Content Marketing 141

Marketing Insider Group

NOVEMBER 30, 2020

Consistently publishing high-quality content requires substantial time and expertise; it’s often unreachable for some organizations. Consistency in Publishing to Generate Leads. There are always obstacles to consistent publishing in content marketing. Earlier, we shared how 11+ blogs a month is what you want to hit.

Allocation 271

Allocation Ad Frequency Content Marketing Top of Funnel 271

Buzz Marketing for Technology

JULY 7, 2008

4) None of the following are community platforms: Wikis, Blogs or Forums. 5) PMO required: ok, if you are just doing a team blog, maybe not, but that isn’t the work I’m focused on. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!).

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept. Extra resources are important.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Tiecas

JANUARY 17, 2024

Have the SME review and vet your draft and publish it under their names. See Industrial Blogging Lessons Learned from Working with Technical SMEs ). (See See Industrial Blogging Lessons Learned from Working with Technical SMEs ). Manufacturing blogging is an excellent channel for this.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

nDash

JULY 21, 2021

Here are examples of where to begin your search: Visit Competing Blogs or Websites to Find Writers in Your Niche to Contact. Or search for content similar to what you want to showcase on your blog. Experienced freelancers have published work available for you to read online. Step One: Read Their Clips.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

ClearVoice

AUGUST 14, 2023

A ct as a thought leader: When you consistently publish educational, informative content, you’re not only helping your audience navigate the complicated world of cybersecurity. Don’t stop at blog posts: Develop easy-to-understand tutorials, explainer videos, and how-to guides that make complex cybersecurity topics more relatable.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Content4Demand

DECEMBER 4, 2018

There would be no time for SME calls, so we had to work with previously vetted and published content. Their existing blog platform was successful, but they wanted to add an outbound email-based campaign to promote the blog, as well as specific training and service offers. Serve Everyone’s Favorites. Chew on that a while.

SME 71

SME Content Webinar Metrics Buyer's Journey 71

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. I recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Integrated B2B

MARCH 4, 2020

The latter point also explains why a white paper differs from an article for your website or blog post. Although it’s often a cliché, for most industrial and tech companies, the SMEs are actually their key differentiators. In any company’s positioning, how often do we read “our people are our best assets”?

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52