Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! Read the QuickBooks blog.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. American Express Business Class. First Round Review.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. In this article, we will explore seven compelling reasons why your firm should be blogging.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

ClearVoice

NOVEMBER 28, 2022

When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Buffer

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

ClearVoice

APRIL 1, 2022

Business owners should add the job “master juggler” to their résumé because, more often than not, they’re always juggling a smorgasbord of action items at once. Businesses that push out 16 or more blog pieces per month receive 3.5 times more traffic than a business without a blog. Consistency is key!

Advertising Agencies 104

Advertising Agencies Paid Search Agency Content Ad Frequency 104

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. Publish original studies. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Content upgrades are lead magnets you create for specific blog posts. Provide gift cards. Use quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content. Speed to market.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Optinmonster

FEBRUARY 15, 2024

It’s a truly overwhelming process for most small businesses. Here is a quick overview of the powerful lead generation solutions Beacon offers: Lead Magnet Creator Working with designers is great but when budgets and time are tight, it’s easier if you can create, edit and publish lead magnets independently.

Small Business Marketing 98

Small Business Marketing Leads Lead Marketing Qualified Leads 98

Webbiquity

JANUARY 25, 2024

Successful businesses are built on innovation. As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. Affiliate sales support independent publishing.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Small businesses don’t need a huge budget to drive growth. Check out this post on blog frequency. Get started today and generate more traffic and leads for your business.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” After all, it appears on a content marketing agency’s blog, right? Authority, expertise, and trust: When prospects recognize your brand as an authority in its field, they are more likely to trust the information you publish. you might wonder. Image via Pixabay.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. Although most B2B small businesses use content marketing, most of them are a total flop. It’s not only B2B businesses that fail. I’ve seen businesses of all sizes and types that have a strategy – and still fail. You optimize over time. Promote them on social media.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

FEBRUARY 7, 2023

Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website. For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.”

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The focus lies in catering to businesses and key decision-makers rather than individual consumers. Business decisions typically involve multiple stakeholders and a longer purchasing process.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. 13 Ways Your Marketing Reports Are Hurting Your Business. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ). Let’s jump right in!

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MAY 30, 2023

But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Valasys

APRIL 29, 2021

This is due to the fact that conversion rates are primarily aligned to the business objectives and methodologies and conversions are often variously defined by organizations. It’s worth noting that, for some organizations, the traffic conversion rate might be small. Utilize a welcome bar on your blog. Retarget traffic.

Lead Generation 52

Lead Generation Generation Leads Lead 52

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Webbiquity

NOVEMBER 23, 2020

With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Over three million customers manage their accounting, finances, payments, operations, and people with Sage Business Cloud. Make money blogging with AmaLinks Pro, the best Amazon affiliate WordPress plugin.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Pearl Digital Marketing

MARCH 18, 2019

Many small business owners hit publish on a new blog, then move onto the next thing on their long 'to-do' list. After publishing a new blog, there are 15 things you can do amplify your blog's impact. This is a mistake.

Small Business Marketing 75

Small Business Marketing Business Content Marketing Content 75

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Who is Vidyard’s Blog Audience?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

BenchmarkONE

JULY 8, 2020

There are a lot of advantages to having a company blog. But to get to a point where your audience relies on and looks forward to reading your blog content requires taking specific steps and a bullet-proof strategy. You can’t just publish an article here and there and expect to see success. Establish Blog Guidelines.

Guidelines 68

Guidelines Bandwidth High Quality Lead Paid Search Agency 68

Webbiquity

NOVEMBER 8, 2022

Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Affiliate sales support independent publishing. Social proof: Boosts Conversions.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

BenchmarkONE

MAY 12, 2020

To help you stay afloat, we recommend keeping up to date with a variety of content marketing blogs. A great blog will help break down the basics — both old and new — so that you can stay on top of the game and excel in your marketing strategy , even when it seems like there’s always so much to learn. Content Marketing Institute (CMI).

Content Marketing 59

Content Marketing Planning Content Paid Search Agency 59

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52