Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Enter, behavioral segmentation.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. priority (publish date will depend on this).

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Stevens & Tate

JUNE 17, 2022

You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation. Behavioral Segmentation Examples. These are a few behavioral segmentation examples that you can use as well. Purchase history.

Segmentation 94

Segmentation Cross-Selling Mobile Advertising Search Engine Marketing 94

Liveintent

SEPTEMBER 9, 2021

In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program. Organizations must reassess how they execute tasks that relied on email open (retargeting, segmentation, personalization) in light of inflated reporting. What is Apple changing?

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? How can I track the bounce rate for my blog posts? And you know what?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Slate, and Thrive Global regularly publish syndicated content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership. How about 200?

Paid Content 117

Paid Content Traffic RSS Blogger 117

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that. What Is Segmentation?

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Use customer personas to tailor your content to every segment in your audience. Instead of publishing self-promotional content on social media, share tips, how-tos, and advice.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Act-On

FEBRUARY 16, 2024

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. Your website and blog are where the magic happens. It’s simple.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Marketing Insider Group

MAY 15, 2023

Segment Your Market Now that you have identified your target audience, it’s time to further break down your market. In most cases, effective B2B digital marketing calls for segmentation to really make the most of your efforts. This includes blog posts , eBooks, whitepapers, webinars, and more. Content Marketing.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. With some good segmentation, as well as ads and landing pages personalization, you can create what will likely be very engaging campaigns. The State of Paid Social 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. You can segment your leads and tailor the automated communications to address their specific pain points. Affiliate sales support independent publishing. Yes, it’s an ad.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Hinge Marketing

MARCH 17, 2021

As the pandemic reshaped their target audiences’ needs, many of them donned a digital publisher’s hat and developed valuable, optimized content that they distributed through both their own digital channels and earned media. But what about guest blogging? Finally, Google your topic and append the term “guest blog.”

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Find your (brand) voice , and then align all your content – whatever the channels you publish it on – with one voice. Look at your existing social media audience, your blog subscribers, and your actual paid customers.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. AI delves deep, segmenting and pinpointing specific audience groups based on their behavior, interests, and demographics. AI, with its predictive capabilities, determines the prime times to publish or promote content, based on when your audience is most active.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

The Point

DECEMBER 5, 2023

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. There are also steps you can take to ensure that any risk is minimized.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Webbiquity

MARCH 8, 2022

Publish original studies. Content upgrades are lead magnets you create for specific blog posts. These are individual lead magnets you create for each blog post. For example, if you write a blog post on how to sleep better, you can give a checklist of things to do before going to bed. Use content upgrades.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

DivvyHQ

JUNE 7, 2023

Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines. But to ensure success, both parties need to understand the rules of engagement.

Guidelines 90

Guidelines Paid Search Agency Companies Rules 90

Webbiquity

MARCH 7, 2023

A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post. Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Stevens & Tate

JANUARY 17, 2019

Many marketers will take the information they gather from opt-in forms and surveys to segment their user lists using marketing automation so that they can target specific groups of their audience using more personalized content. The following is a rundown that explains “what is behavioral segmentation?”

Segmentation 40

Segmentation Opt-in Buyer Personas Top of Funnel 40

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments? More than 450 B2B marketing professionals gave their input to this study.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Within your broad audience, you should have segments.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Engagement.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

Stevens & Tate

DECEMBER 9, 2022

For example, you’ll be able to see what blog posts are outperforming other posts based on metrics such as visits, social engagement, click-throughs and captures. You can use this information to determine what kind of content is more effective or what elements of your blog posts need to be changed.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95