Why Marketing Best Practices May Sabotage Your Results
NuSpark Consulting
JANUARY 21, 2019
The goal was to fill the sales funnel with many leads, then filter them down to the golden nuggets — the sales qualified opportunities. For instance, blog posts generally ranged from 500 to 800 words. Blog posts that were in the range of 3,000 to 10,000 words became the most likely to be shared.
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