Marketing Insider Group

JANUARY 2, 2024

Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords. They aim to generate qualified leads and establish credibility, trust, and authority within the industry. Navigating challenges and maximizing opportunities.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight. ‘Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Vidyard

JANUARY 24, 2022

So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? Top Sales Podcasts 1.1 Sales Success Stories 1.4

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. They follow different best practices, they support different sales cycles, and they have different business motivators. It’s that time again.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process. Here are five ways to generate ideas. Keyword Search Data.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

DiscoverOrg

MAY 12, 2016

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Ranking Ethics Tips 120

The Lead Agency

NOVEMBER 11, 2019

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Zoominfo

AUGUST 11, 2020

Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword. Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. Client Interviews.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Zoominfo

DECEMBER 28, 2020

Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. They visit websites where they read blog posts, watch product videos, or download a guide.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Act-On

SEPTEMBER 24, 2023

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. With B2B sales cycles getting longer, this is a critical point. After the webinar, you repurpose the content into a blog post featuring highlights from the event, and you use those bottom-of-the-funnel keywords (e.g., “How

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Tiecas

FEBRUARY 5, 2024

Long Sales Cycles : Sales cycles in the manufacturing industry tend to be longer due to the complexity of products and decision-making processes. Industrial marketing helps facilitate these longer sales cycles by providing valuable educational content that nurtures leads throughout their journey.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

NOVEMBER 12, 2020

Overall, the average executive buyer will consume five pieces of content before they raise their hand and talk to sales, according to SiriusDecisions, and over the course of the sales cycle, they’ll consume 17 pieces of content in all.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Marketing Insider Group

JULY 16, 2020

If a customer has more interactions, such as creating an online account, clicking on a promotional ad, and engaging with blog content, we assume that they have a greater propensity to use our product or bent towards our brand, and consequently we assign them a higher lead score. Close sales-marketing alignment with a focus on conversions.

Lead Ranking 277

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 277

markempa

NOVEMBER 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Web Ink Now: Shorten the Complex Sales Cycle with Web Content.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Zoominfo

MAY 12, 2016

With that said, here are five of the books and blogs we love. The Sales Development Playbook by Trish Bertuzzi “As you well know, arousing curiosity, generating interest, and getting prospects to open up about their priorities is about as easy as potty-training a coyote.” We find her perspective genuinely eye-opening.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Ranking Ethics Profiling 100

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. The post B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know appeared first on B2B Marketing Blog | Webbiquity.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. You are not alone if you don’t have a documented strategy or roadmap.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? Bridge the Gap between Sales and Marketing.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Mereo

DECEMBER 11, 2023

Mereo’s Revenue Insights Blog has been chosen as a finalize for the “Top Company Blog” and serves as a vital resource for industry leaders while covering topics from pricing strategies to kickoff planning and everything in-between. And explore the rest of the Top Sales Awards finalists here.

B2B Thought Leadership 41

B2B Thought Leadership Thought Leadership Sales Cycle B2B Sales 41

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Let’s say you run a podcast and want to publish two episodes in the coming month. This will ensure that your content is published regularly and on time.

Content 80

Content Work Management Ad Frequency Marketing Management 80

Adobe Experience Cloud Blog

OCTOBER 8, 2020

It is therefore essential to align your content strategy with your sales cycle and to ensure that your prospects, like your customers, maintain a long-term relationship with your company. . How often do you publish new content ? A first strategy consists of analysing your content production.

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Marketing Insider Group

JULY 7, 2020

All in all, ABM shortens the sales cycle and improves your lead conversion ratio. This includes billable hours for content creation (for example, hours it costs your content team to write a blog piece or create an email) as well as the cost of publication (paid advertising costs, PPC, and the monthly cost of platforms used).

Account Based Marketing 308

Account Based Marketing ROI ABM Budget Programs 308

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Sale cycles have grown “from 4.9

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Zoominfo

AUGUST 11, 2020

Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword. Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. This helps in increased sales in the long run. So let’s dive in. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Seismic

MAY 18, 2023

This is the final post of our five-part blog series and provides an outline of Seismic’s Enablement Maturity Growth Framework. It’s been awesome to work closely with our strategic consultants on this blog series focused on our award-winning Enablement Maturity Growth Path and framework. So, how will you spend the rest of this year?

Cross-Selling 97

Cross-Selling Consulting Advertising Agencies Work Management 97

Hinge Marketing

MARCH 30, 2022

You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. They’ve most likely seen and/or subscribed to your blog.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

Webbiquity

MAY 25, 2021

Affiliate sales support independent publishing. Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”. Blogs, LinkedIn, and Twitter still hold a lot of power in the B2B space. I think the same is true for SMS. They might not.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40