publisher Blog Related Topics 
Sales Engine
OCTOBER 16, 2015
Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. Sometimes they get it wrong.
Sales Engine
OCTOBER 23, 2015
Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Both of these companies manipulated their publishing frequencies (both increasing and decreasing the total number of posts) with some interesting findings.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Engine
OCTOBER 27, 2015
More Related Posts from Sales Engine: Demand More from today's B2B Marketer Feeding Sales is a Process, Not a Project Content Marketing Requires the Mindset of a Publisher. The play is then to tap into your content library and share other content on the same topic to further nurture them down the process.
Sales Engine
JULY 29, 2016
To do that effectively, you must think like a publisher. In other words, the more you understand about your buyer’s issues, the more likely they will pay attention when you put out a blog post that speaks to those issues directly. If two blog posts a week is enough, then make them interesting and be consistent.
Sales Engine
JANUARY 5, 2016
To do that effectively, you must think like a publisher. In other words, the more you understand about your buyer’s issues, the more likely they will pay attention when you put out a blog post that speaks to those issues directly. If two blog posts a week is enough, then make them interesting and be consistent.
Sales Engine
MARCH 28, 2016
That’s what got published. I did a blog post on how we identify what we call them Icebergs, Eagles, Burps and Fizzes based on how the search engines pick them up and run with them. At its most basic level, a blog spews content like a volcano spews lava, and the content has emerged from deep inside a magma chamber of content.
Sales Engine
JANUARY 25, 2016
That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Once you find where they live digitally, you need to make some decisions about the type of content you’re going to produce and how frequently will publish. So how do you go beyond lead generation to domination? In short, you need to become a media company.
Expert insights. Personalized for you.
120 
Let's personalize your content