Paul Gillin

JANUARY 13, 2012

When I publish something, others help me promote it. My philosophy of building a Twitter following has always been to provide interesting content about the Internet, digital media and publishing, with occasional excursions into my beloved Red Sox and New England Patriots. to automatically post links to new entries on my blogs.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

MAY 13, 2016

Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Most Q&As are published both as audio podcasts and written transcripts; in some cases, video is used as well. Cisco Connected Futures. Connected Futures is a little-known gem.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Because a little negativity reinforces the validity of the positive comments you publish. Here’s a sampling of what I’ve been talking about. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JUNE 3, 2014

One of the problems with online reviews, however, is that they require an act of will to publish. An entry on the company blog says only that it is “customized for each search, and includes things like the number and quality of reviews, proximity to your search, and a social weighting.”

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

FEBRUARY 10, 2016

I want to be a thought leader, but I don’t have time for blogging.”. With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle. I already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? Sound familiar?

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JANUARY 4, 2012

In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

FEBRUARY 16, 2012

For example, Digital Influence Group’s Brian Babineau described how a telecommunications client had made its plans to build new cell towers more real by publishing details on a map. Publishers have to remind themselves of this all the time. ” Publishers have to remind themselves of this all the time. Add perspective.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

APRIL 13, 2011

Publish an announcement on Yahoo’s Upcoming or Eventful. Create a couple of short messages for Twitter and, a longer one for a blog or Facebook. Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Create an event blog. They help you publicize to a local community.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Greg Gianforte has started five successful software companies.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 20, 2010

The strategy paid off for me when I was assigned to write a profile of Paul McPherson, then the president of McGraw-Hill Publishing, for an alumni magazine. At the end of our interview, I asked McPherson if he would mind if I contacted him from time to time for advice on careers in publishing. This is where blogging is a fabulous tool.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. com ) of Oracle‘s Corporate Communications team to discuss work related blogs. Please contact blogs _ us @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 12, 2011

This is a practical and useful book that every marketer who’s struggling with the new world of democratized publishing will find of value. The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

JULY 14, 2010

What many marketers have failed to grasp is that the tools of new media aren’t just about publishing; they’re also about conversing. A Twitter feed, blog or Facebook page that delivers a message without acknowledging replies is an insult. Blog comments should be answered within 48. Are you ready to make that commitment?

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

OCTOBER 5, 2011

Editor & Publisher Daily – This newsletter is little more than a curation of articles from other sources, but the fact that E&P puts it together in a compact, scannable format makes it one of my most useful daily reads. It’s a prime source for my Newspaper Death Watch blog.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

APRIL 28, 2011

Now that we’re all publishers, writing has become a core skill for marketers. One of my favorite angry writers is the Baltimore Sun ‘s John McIntyre, whose You Don’t Say blog should be in every writer’s RSS feed. Write in Pictures. The more eloquent your words, the more appealing your message.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

APRIL 18, 2012

It turns out you can say more in 140 characters than you may think, and Twitter’s forced brevity actually encourages people to share information they wouldn’t communicate through long-form media like blogs or even e-mail. The core feature of Twitter is the activity stream. Twitter is evidence of the power of simplicity.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. A rogue employee at publisher Condé Nast created an account that relayed bizarre comments overheard in the elevator.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50