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Onalytica B2B

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How to Help Your Employees Become Influencers

Onalytica B2B

(a lot of sales people sit here). • LinkedIn and Facebook Accounts but no Twitter or Instagram account. • Shares occasional brand content on LinkedIn. • Publishes 1-10 social media posts per month on LinkedIn. • Audience size: Up to 2,000 online (LinkedIn and Twitter combined). Connectors. Participators.

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Interview with Neal Schaffer

Onalytica B2B

However, I am a published author, consult, and teach social media marketing and social selling (both at Rutgers University but I also teach social media marketing in Europe at the Irish Management Institute and the University of Jyvaskyla in Finland), and thus therein lies my relationship to the subject.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

An influencer guest blogging on your site, or co-creating some content with you. Once we publish our content recognising the top influencers in a space, we let them know that they have been featured. It’s a way to engage with your influences, get on their radar and build a relationship, while optimising your content marketing.

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Influencer Marketing: 14 Pearls of Wisdom

Onalytica B2B

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. This guide was so detailed, that we’ve been releasing one blog post per week on each step. Last week this blog post drew to a close, meaning you should be all set to get going with your strategy.

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5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

To remind you, the 5 most common reasons why influencer marketing fails as per our previous blog are: Lack of influencer-focussed resource. Lack of program management or measurement. Lack of quality content/brand messaging. Employees’ lack of confidence in building personal relationships.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Dare we call this the influencer marketing bible?

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Interview with Ann Handley

Onalytica B2B

She is the author of the Wall Street Journal best-seller on business writing, “Everybody Writes,” and the co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.” And Seth Godin.