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Marketing Interactions

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How Marketers Can Help Reps Use Sales Content Effectively

Marketing Interactions

Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. Your reps are unlikely to read all the content you publish. Originally published on Modus blog. And marketers have the expertise to do so.

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. Originally published on Marketo Blog. Develop a Clear Customer Engagement Strategy.

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Content Marketing Operations Halts Random Acts of Content

Marketing Interactions

Part of this is due to the ease of publishing. But publishing content is not content marketing. It’s just, well, publishing. Volume has become the rallying cry, rather than purpose, meaning, and experiences.

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Content Operations: Waiting is Costing You

Marketing Interactions

It’s not as simple as assigning a writer the task of creating a blog post. This inefficiency leads to costly missteps, such as creating content on topics that haven’t performed well in the past or continuing to publish to channels that don’t draw the right audience back to your site. Originally published on Marketeer by Kapost.

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Never Assume B2B Buyers Know How to Buy

Marketing Interactions

Originally published on Modus blog. It’s about what a buyer wants to hear. And that’s not usually a sales pitch.”. To see more of what these marketing experts, and 14 more, have to say, read this post. The post Never Assume B2B Buyers Know How to Buy appeared first on Marketing Interactions.

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Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

Originally published on the Salesforce Pardot Blog. Like triggers, if you’ve laid out the full story of the problem-to-solution journey, the sales rep can send the next piece of the story as follow-up to the human conversation they’ve had with the buyer to orchestrate further progression toward that prized buying decision.

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

Ask yourself: Are potential or current customers asking questions on blog posts or during webinars? Originally published on Marketeer by Kapost. What type of feedback are they adding when they share your content? Responsiveness. How many rich interactions is your content generating? Are they motivated to watch a demo?