Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That’s the battle cry among content marketers.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

MARCH 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. The problem of creating content and blogging is not limited to industrial companies.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Your blog posts will remain online in perpetuity.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

JUNE 1, 2020

The post, %Industrial Blog Post Writing Subscriptions% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing Websites 17

Marketing Websites Content Marketing 17

Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

JANUARY 3, 2012

Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. Regular doses of short blog posts are good for building stronger relationships and thought leadership over time. Extract 4-6 main ideas from the article and make each one a separate blog post.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

OCTOBER 1, 2012

You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.” This step of the strategy development is much more than just building a list of topics to blog about. It needs to be more than a list of dates or a publishing frequency.

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

APRIL 21, 2011

What can do you do if you are tasked with maintaining an active industrial blog that needs fresh content regularly? If I probe some more, I usually unearth issues and pain points that can easily fill up 3 to 5 juicy blog posts. It is usually a good idea to have someone else proofread your copy before publishing it.

Peer-to-peer 60

Peer-to-peer Copywriting Content Work Management 60

Industrial Marketing Today

JUNE 15, 2010

For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 16, 2012

As I’ve written before, just publishing content won’t move the needle. See Content Marketing: Think Like a Publisher, Act Like an Investor). However, these decision makers are probably not going to read your blog posts, follow you on social media or visit your Website.

Lead Ranking 60

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

Industrial Marketing Today

JUNE 29, 2010

Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly. Use a social publishing site like scribd.com to gain a larger audience for your white papers. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 1, 2011

I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. See my earlier post, Content Marketing: Think Like a Publisher, Act Like an Investor ). The cost of acquiring each new customer and their potential lifetime value. No, there is a fine line between selling and selling out.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Industrial Marketing Today

JULY 1, 2011

This was one of the findings in a recent study published by GlobalSpec. You can use application notes to create email content in one of two ways as follows: Write them as blog posts and send out a monthly e-mail newsletter summarizing new articles for that month. Email marketing metrics.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

JULY 12, 2011

If you use a blog as part of your inbound marketing with content , focus more on real pain points of your customers. Offer only a hint of an available solution in your blog posts with links back to product pages on your company’s Website. Publish and present technical articles.

Marketing Management 60

Marketing Management Paid Search Agency Inbound Marketing Comparison 60

Industrial Marketing Today

DECEMBER 18, 2019

Last but not least, you the readers of this blog and my extended. Read more The post, %Happy Holidays and Best Wishes for 2020% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. I also want to thank my reliable partners who helped me deliver on my commitments. This is only a content summary.

Best Practices 15

Best Practices Advertising Agencies Marketing Websites Paid Search Agency 15

Industrial Marketing Today

SEPTEMBER 13, 2010

Industrial Marketing Today Previous post: Content Auditing and Mapping it to the Industrial Buy Cycle Next post: B2B Lead Generation Using a Business Blog FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 15, 2012

The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec. Social media is very good as a conversation starter that drives traffic back to your site and/or blog. Is email marketing effective for engaging with an industrial audience ?

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Industrial Marketing Today

JANUARY 25, 2012

They know the “why” but are having a difficult time figuring out “how” publishing content will help them sell more of their industrial products. I am not minimizing the value of more conventional marketing content such as product data sheets, application notes, case studies, whitepapers and blog posts to name just a few.

Top of Funnel 60

Top of Funnel Buying Cycle Digital Marketing Funnels Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. David Brazeal´s last blog.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 27, 2012

Source: The End of Solution Sales, Harvard Business Review – HBR blog). You will find more insights on digital marketing for industrial companies using content from my other articles published here. In this world the celebrated “solution sales rep” can be more of an annoyance than an asset.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Industrial Marketing Today

AUGUST 20, 2010

See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 14, 2011

Inbound Marketing articles that I’ve published here may help to clear up some of those issues. Jeff Ogden, aka the Fearless Competitor and the founder of Find New Customers has written a very good blog post about the steps one must take before subscribing to any SaaS marketing software. I found his article, “Buying software is easy.

Inbound Marketing 60

Inbound Marketing Top of Funnel Marketing Automation Services Allocation 60

Industrial Marketing Today

APRIL 14, 2012

Magazine about a coming revolution called “desktop publishing.” I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing. I remember registering my DBA as “Tiecas Type & Graphics” on April 14, 1987 with the Harris County Clerk’s Office in Houston, Texas.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

AUGUST 26, 2011

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Their in-house experts gain authority by publishing technical articles in respected industry publications and making presentations at well-attended symposiums and tradeshows.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 7, 2011

They have traditionally relied on their 4,000-page big red catalog with over 900,000 industrial supply products that is published once a year around February. On this blog, you will find many helpful articles from my earlier posts filed under the categories Content Marketing and Inbound Marketing.

Enterprise Management 60

Enterprise Management Content Marketing Effectiveness Marketing Management 60

Industrial Marketing Today

NOVEMBER 14, 2010

Here’s a video on an engineer’s scorn for marketing (from productmarketing.com, a blog by Pragmatic Marketing ). In his article “Engineers—re-engineer yourself,” published in the March/April 2010 issue of InTech, he wrote , “Engineering is a detail-orientated job. An Engineering Mind: What does the term “Marketechture&# mean?

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

MAY 11, 2011

There are many ways to build thought leadership such as publishing articles, blog posts — either as a guest or on your own blog, public speaking at prominent industry events and being quoted frequently in trade publications. Published/publishing technical articles play a key role for engineering services companies.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Industrial Marketing Today

JUNE 17, 2011

These decision-makers are not going to change their mindset easily and overnight, adopt a philosophy of “think like a publisher.” . Inviting guest bloggers to post on your company blog if you have one. Not just publish content for the sake of content marketing. Hiring an outside content creator.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60

Industrial Marketing Today

OCTOBER 10, 2011

I have said it many times before here on this blog but it is worth repeating. That’s what I call making an industrial website (or a blog) be all it can be. I’ve published quite a few articles here about industrial websites and content marketing that you may find helpful.

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 60