Everything Technology Marketing

JULY 17, 2013

If there is no strategy behind the content you are producing, when you are publishing it, and what channels you are using to promote it, then your entire operation could fail. Typically blogging is used to achieve the first goal of content marketing – drawing visitors in. What Types of Content Exist?

Webinar Metrics 100

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Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. I will also share sneak previews of the survey results on this blog.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

JULY 10, 2010

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that's content for another blog post. Operationalizing the B2B Marketing Framework The next iteration of the B2B marketing framework will map out the buyers journey in greater detail.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100