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The future of blogging and online publishing

grow - Practical Marketing Solutions

A lot of people out there are saying blogging is dead. I don’t think so. When reading is dead … then blogging will be dead. Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. don't think so.

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? Do you feel dread and overwhelm when it’s time to post on your blog? And sometimes, blog writing just fizzles out, altogether.

For Sales Blogging and Social Selling – Think Like a Publisher

Avitage

Huffington Post, see Mike Kunkle’s excellent webinar) To fuel this content dependent activity, many are urging sales people to blog, and to become thought leaders. It does not require sales people to “blog” – certainly not in the way most people, and marketing bloggers, think of blogging. Here’s where the blogging premise is flawed: they shouldn’t have to create content. Content Operations Featured Sales Enablement operationalize content marketing sales blogging social selling think like a publisher

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. blogs anymore—they’re. of the “brand blog,”. workflows to publish content quicker? much room publishers have to grow. Publish or Perish” CMO report, content marketing. rethink how much they publish.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. Publishing is the cost. Storytelling.

B2B Blogging Gets Publishing Discipline

Paul Gillin

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Publishers?

Test Blog For Facebook Publishing issue

It's All About Revenue

Test Blog For Facebook Publishing issue. Email Marketing Marketing Automation

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. As a publisher, the face of LinkedIn has changed significantly. Nowhere.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. The post If you stopped publishing your social content, would anybody notice? If you're like me you don't ever feel comfortable with your social media content publishing schedule. Debate even. Do we post more?

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

Opt-in 157

Staffing and Launching Your Content Marketing Program

posts published in February. previous 18 months publishing three or four stories per. In February, stories published last year like “The. blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. brand publishers aren’t in the business of publishing. publishing.

Should Publishers Blog?

Hubspot

Once upon a time, blogging was considered amateur. The biggest value proposition that blogging brought to the table was the democratization of great ideas. Anyone could launch their own blog and start writing--there was no formal education or media job required. That’s why blogging caught on. Today, mainstream media companies are harnessing the power of blogging.

A Beginner's Guide to Publishing on LinkedIn

Hubspot

LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn. Before you dive into a post, it's important to note that LinkedIn's publishing platform is a little different than your company blog.

You Are Publishing Too Much (and Failing)

Junta 42

It was just a blog, just a series of videos, or just a podcast. Each one of them started out by dominating through one channel (in this case, a printed newspaper, cable television, political blog) before launching additional channels. Of those, they: Published content using an average of 12 tactics. “The essence of strategy is choosing what not to do.” – Michael Porter.

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. And who is better positioned to take advantage of these innovations than content marketers—the marketers who publish content in all forms? this year, according to eMarketer.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. Publishing quality content over time requires a healthy investment when you account. publishing more content often leads to diminishing returns. For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. Introduction 4 II.

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. Sourcing, developing, and publishing great content is the hard work.

Blog your way into a book deal

Biznology

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog. It was through his blog that he charmed every single author he satirized.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. Judith Briles has strict criteria for inviting experts to speak: They must be established experts in book publishing or marketing. Blog content to drive interest and sales. So I’m picky now.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. Remember, you’re a publisher now—congratulations! B2B Marketing Blog RSS.

Content Methodology: A Best Practices Report

learning and iterating through each round of publishing. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. Content is being published, shared, and consumed everywhere—across dozens of. publishing. the next round of publishing?

How to self-publish your book

grow - Practical Marketing Solutions

Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. There are many good reasons to publish a book: awareness, income, self-gratification, an entry point for speaking opportunities, etc. Getting organized.

Most Valuable Publishers

Contently

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. You want to publish real stuff, so that does require you as a media outlet to vet these things and to verify what they’re saying is accurate.”

8 Steps To Become A Brand Publisher

B2B Marketing Insider

Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. Brands need to become better storytellers and think and act like publishers. What do publishers do? Content is the new advertising. And measure your results.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. be edited by a professional editor and publish it in a. publisher.” you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. In January, GE published a.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post. The B2B buyer controls the marketing message.

What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

13 Ways to Get Traffic to Your Blog Post After You Hit Publish

WindMill Networking

When it comes to blogging, writing the post is only half the work. If you don’t promote your blog post, you are missing out on a lot of potential traffic that could turn into engaged readers or even customers. 13 Ways to Get Traffic to Your Blog Post After You Hit Publish by Leah Mazur - Maximize Social Business. The other half is promoting it. Author information.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. But the economics of blogging don’t work the same way any more.

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. roadblocks can get in the way of your effort to consis- tently publish high-quality content and act like a media. process, hierarchy, and consistent publishing cadence. Marriott’s efforts started with weekly blogs. Introduction 4 II.

Hand Drawing in Digital Publishing

Ceros

This post, Hand Drawing in Digital Publishing , written by Nick Perez , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. From media outlets to traditional publishers to independent news sites, storytellers continue to captivate their audiences with unique, hand-drawn visuals. Hand Drawing Examples from 3 Publishers. Happy reading!

5 Tips For Maximizing Your Published Content

Hinge Marketing

You’ve published your content, now what? So let’s take a look at 5 tips to help maximize your published content. 1) Showcase on your website. For example, on Hinge’s Visible Expert service page , we have an offer to request a Visible Expert review, as well as an offer to download our Visible Expert book. 2) Blog about it. And voila! Think about it.

One million words later, I still fear publishing

grow - Practical Marketing Solutions

The bad part is I haven’t self-published a single word of the million. Which seems pathetic, especially since I’m preaching Seth Godin’s “Ship-It” gospel in every other blog post. Truth is, writing blog posts and illustrating client designs is one thing, a full-length novel is another. The bad part is I haven’t self-published a single word of the million.

Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

great way to short-cut the time needed to research, write and publish  quality online content  is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I  write for other  coaches and consultants who are too busy with clients to write their own newsletters and blogs. Tell them how they can learn more about what you’re publishing.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

A sustainable process for optimized content marketing and brand publishing

Biznology

Among other things, you’ll begin to understand what to expect in general for certain content being published. For instance, your editorial board may realize most forms of newly published content receive very little if any ROI near-term (depending on your metrics). Really, this advice applies to everything your brand publishes online. It’s a common challenge. Everyone is busy.

Blog ROI: 4 Tactics to Capture Greater Results

Act-On

The majority of B2B companies are blogging. Mark Twain said, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” We know our brands need blogs, but to capture greater results, we need something more than just a wordy post. Brands That Do Blogging Well … and Why. Achieving maximum blog ROI starts with engaging content. Dig deeper.

Want to Publish on LinkedIn? Now You Can

Hubspot

Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. Though we haven''t gotten access to try it out for ourselves, LinkedIn''s help center says that publishing is pretty simple. Everyone Wants to Be a Publisher.

Beyond the Blog

Contently

These sites are visual proof that brands can, in fact, be publishers. But it’s becoming clear that publishers need to have more than a homepage. And if brands want to continue to earn the publisher title, they’re going to have to change. I’d Like to Buy the World a Platform. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]

It's All About Revenue

blogs, infographics, white papers, etc.) But you can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. Check out the deck from yesterday’s Bootcamp presentation, ‘Think Like a Publisher: 5 Storytelling Rules for the Marketer”. It’s a must-have role, by the way!