[Blog, Publisher] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. blogs anymore—they’re. of the “brand blog,”. workflows to publish content quicker? much room publishers have to grow. Publish or Perish” CMO report, content marketing.
    [Blog, Publisher] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. Publishing quality content over time requires a healthy investment when you account. publishing more content often leads to diminishing returns. SEO, it may be better to publish fewer pieces of content that are. Copyright © 2015 Contently.
    [Blog, Publisher] Content Methodology: A Best Practices Report
    learning and iterating through each round of publishing. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. Content is being published, shared, and consumed everywhere—across dozens of. publishing.
    [Blog, Publisher] Staffing and Launching Your Content Marketing Program
    posts published in February. previous 18 months publishing three or four stories per. In February, stories published last year like “The. blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. brand and as a publisher.
    [Blog, Publisher] Content Marketing Playbook: Strategy and Roadmap
    planning for a future in which GE would be a publisher, not just a marketer. be edited by a professional editor and publish it in a. publisher.” you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. All rights reserved.
    [Blog, Publisher] Evangelizing a Content Marketing Program
    So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. roadblocks can get in the way of your effort to consis- tently publish high-quality content and act like a media. process, hierarchy, and consistent publishing cadence. All rights reserved.
  • VIDYARD  |  TUESDAY, MAY 31, 2016
    [Blog, Publisher] DJ Khaled, Snapchat and Spontaneity in Videos
    Here are a few of his videos before we get into it: Realness Doesn’t Mean Lack of Polish. I’ve been following DJ Khaled avidly since he published his first few videos, and it’s obvious that he took them seriously from the start. Blog Video Marketing TrendsDo you know who DJ Khaled is? Or do you want to become the educational resource?
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Blog, Publisher] The 23 Best Content Ideation Tools
    ” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blog, Publisher] 20 Handy B2B Lead Generation Resources
    Blogs, Slideshares, and Infographics. Check out their blog to see how the pros do it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. On their company blog, Demand Wave also has a great article about 2016’s tops trends in B2B digital marketing and SEO.
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Blog, Publisher] Your Content Marketing Strategy Doesn’t Have to Be Complicated
    Opentopic blog >> hbr.org Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Marketing ROI Cmo undefined marketing roi
  • BIZNOLOGY  |  FRIDAY, MAY 27, 2016
    [Blog, Publisher] 4 ways a website redesign can improve your digital marketing NOW
    Whether you’ve got an introduction video telling what your brand does on your homepage, or you post regular videos on your blog, both are great marketing strategies. Blog: If you don’t have a business blog, this is an easy fix. Publishing regular content that your audience cares about is a great way to drive traffic.
  • OPENTOPIC  |  THURSDAY, MAY 26, 2016
    [Blog, Publisher] Your Content Marketing Strategy Doesn’t Have to Be Complicated
    Opentopic blog >> hbr.org Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Marketing Technology Cmo Digital Marketing undefined
  • FATHOM  |  THURSDAY, MAY 26, 2016
    [Blog, Publisher] This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success
    In this week’s episode of podcast Scale Your Charisma —formerly Publish or Perish—your hosts Jeff Leo Herrmann and Jon Pogact discuss what inspired them to change the name of the podcast, what the results were from their audience research at the Marketo Summit, and what Jon thinks the #1 indicator of sales success is. Blog Feed
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Blog, Publisher] Microsites and SEO: Why B2B Link Building Matters
    While guest blogging has long been the go-to tactic for giving and earning links, there are a multitude of other opportunities to build links for your brand. Publishing a list of industry leaders gives your brand an opportunity to engage with a variety of top-tier brands. Everyone loves being called out for doing great work.
    [Blog, Publisher] Is Your Referral Program Getting You the Leads You Need?
    Share blog posts, eBooks, webinars, and more on different platforms (like LinkedIn and Twitter) to educate your audiences and generate discussion. Some firms publish new blog posts a few times a month. Flow content, like blogs, is the sort of quick, everyday pieces meant to foster a conversation. Strategic Content.
    [Blog, Publisher] 9 Subject Lines to Celebrate Memorial Day
    Editor’s Note: This blog post was originally published in May 2011 and has been revamped and updated for accuracy and relevance. © 2016, Janine Popick. The post 9 Subject Lines to Celebrate Memorial Day appeared first on Vertical Response Blog. If you need inspiration, check out a few of our favorite subject lines! Sign Up.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Blog, Publisher] How to Learn Anything Faster
    According to Gladwell, who was referring to a 1993 study published by the American Psychological Association , it takes 10,000 hours of deliberate practice to become an expert. Blog posts? Or, you can do what this woman did: Take videos of your progress over time, and publish a time lapse at the end. Essays? Books? The result?
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Blog, Publisher] What the Rise of Platishers Tells Us About Content Management Systems
    At its simplest, CMS allows content to be published and edited from a single source. According to Venture Beat , a platisher is “a breed of publisher that has built out a fancy and advanced CMS platforms”. Hence the word platisher—a mix of publisher and platform. Blog FeedWhat is this group called, you ask? Platishers.
    [Blog, Publisher] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. With lofty goals, every sales rep needs to utilize all the tools he has at his disposal to close the deal. Warm Introductions.
    [Blog, Publisher] Someone’s making money off your copyrighted content (But it isn’t you)
    And that is exactly what is happening in a questionable method of monetizing blog content involving sites like  Business2Community  and  NewsCred. Both NewsCred and B2C are profiting from the original content skimmed from blog sites for free. By Kerry Gorgone, {grow} Contributing Columnist. The site has no association with SAP.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Blog, Publisher] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    For example, a list of celebrity quotes like the one published on Mic.com might not fare as well on a website with an older audience and a more serious focus. Content Marketing Pop Culture Blog Daily TacticalTrying to go viral? It seems like everyone is these days. affected BuzzFeed’s traffic. Here’s some of what we learned.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Blog, Publisher] Myth Busters: 4 Misconceptions About Predictive Intelligence
    This includes a variety of third-party data sources that span exclusive publisher relationships, blogs, online communities, buying-guide websites, social interactions, ad targeting networks and search, that feed our models with a level of data that is not accessible on the open market. I hope you find the below post useful. Bingo! Or
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Blog, Publisher] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michelangelo: “ Sponsored Content Pretty F*cking Awesome.” The realest joke in all of marketing came three years ago in the form of an Onion article. It’s like a treat.”
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Blog, Publisher] 15 Best Practices for Email Unsubscribes – With Examples
    Everybody is still publishing landing pages, doing their outreach, and keeping up with all the other list-building tactics. Like (X) has done here in the footer of one of their emails: But if you click that “go here” link, you’re brought here: To the main page of their blog. Why would lists be shrinking? Hardly. Make it highly visible.
    [Blog, Publisher] Pressure
    In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. The New York Times reports that HotWired, a digital publication by Wired magazine, published the first banner ads on October 27, 1994, with partners AT&T, Volvo, and Zima.
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Blog, Publisher] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    With such a large amount of platforms available for video production and publishing, it’s easy to get lost in the details. In this week’s episode of Publish or Perish , podcast host Jeff Leo Herrmann discusses the pros and cons of using YouTube vs. Facebook Live for your video marketing efforts. Going Live vs. Publishing Edited Video.
    [Blog, Publisher] The Advanced Guide to Content Marketing for 2016
    With the explosion of content marketing, nearly every company on the planet is creating content and publishing it, good or bad. As a result, audiences are overwhelmed by the massive amount of blog posts, white papers, e-books and videos they see each and every day and they are starting to ignore most of it. “Content is KING!”
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [Blog, Publisher] 3 Reasons Why No One Is Sharing Your Content
    Before you hit “Publish”, review this valuable content checklist to ensure every single piece of content is providing value. 3. Also, if you enjoyed this blog post, we’d definitely appreciate a share :). 60% of B2B marketers say producing engaging content is their biggest challenge for 2016. One such engagement metric is social shares.
    [Blog, Publisher] 5 Branding Techniques that Do Double Duty
    Your content calendar should include blog posts and articles from your firm’s current leaders as well as the next generation of leaders and experts. As long as the topics are all part of a sound and consistent marketing strategy, encourage as many people from your firm to author blog posts as possible. Additional Resources.
  • ANNUITAS  |  THURSDAY, MAY 19, 2016
    [Blog, Publisher] Observations on the State of Content Marketing
    I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. This is not a strategy; this is an idea or at best, a suggestion. but no diploma stating such.
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Blog, Publisher] Blog ROI: 4 Tactics to Capture Greater Results
    The majority of B2B companies are blogging. Mark Twain said, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” We know our brands need blogs, but to capture greater results, we need something more than just a wordy post. Brands That Do Blogging Well … and Why. increase in blog traffic.
    [Blog, Publisher] New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques
    With the explosion of content marketing, thousands of businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. Leading B2B Marketing Agency, KEO Marketing, Releases Guide for Standing Out in the World of Content Marketing. Phoenix, AZ.  But now it is too much. KEO News
    [Blog, Publisher] Proven Business Growth Strategies
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. Maybe they find a helpful post on an industry blog published by an unfamiliar firm. And, to a large extent, business growth means more leads. Figure 1. Relevant. Figure 2.
    [Blog, Publisher] Personalization Makes Programmatic Advertising a Win-Win
    Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Publishers and advertisers can take programmatic advertising a step further with personalization. an instructional video).
  • KAPOST  |  WEDNESDAY, MAY 18, 2016
    [Blog, Publisher] The Customer-Centric Editorial Calendar: The Solution to a Focused Marketing Strategy
    These topics make great blog posts, providing you a chance to “test the waters” on a newer theme without investing the same amount of time as an eBook. Now it’s time to match your topics to content types, i.e., webinars, blog posts, eBooks, white papers, etc. What’s the solution? The Prerequisites. Start now.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Blog, Publisher] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    The folks at BuzzFeed have published more than 500 "Tasty" videos since last July, and they've been viewed 14 billion times, mostly on Facebook. Instead, they carefully cater their content to the platform they're publishing on. Read this blog post to learn how to make one in seven steps. But what about videos? Speak ASL?
  • CEROS  |  WEDNESDAY, MAY 18, 2016
    [Blog, Publisher] What Does Content Marketing Maturity Look Like?
    written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Sporadic publishing. Company blog. Consistent (if infrequent) publishing cadence. Company blog. Consistent publishing cadence. Company blog. Consistent, frequent publishing cadence.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Blog, Publisher] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips.
    [Blog, Publisher] The Advanced Guide to Content Marketing for 2016
    With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention.  But now it is almost too much. Here are three advanced content marketing tactics that will help you rise above the vast amount of content and connect with your target audience.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Blog, Publisher] This Innovative Co-Working Space Asks for Content, Not Money
    Blogfabrik means “blog factory” in German; it’s an apt name. Bloggers are part the future of the publishing industry and should be supported in their independent publishing.”. Thirty freelancers came on board for the initial launch, covering a number of trades like photography, journalism, videography, editing, and blogging.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Blog, Publisher] 5 Tips to Get Your Content Shared More Often
    The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface. Two marketers spend hours working on new blog posts. But once published, one post goes viral in a matter of hours while the other captures very little attention.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Blog, Publisher] The 14 Best Content Planning and Research Tools
    Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp. StoreYa Blog.
    [Blog, Publisher] Stop Trying to Create the Perfect Piece of Content and Just Create Content
    Time and time again, I find myself getting caught up on a blog post or a longer-form piece of content.  Whatever the case, we tend to get caught up on something minor within a piece of content and that ultimately gets in the way of us clicking publish and releasing what could have been an otherwise great article for our audience.
    [Blog, Publisher] What’s Trending in Interactive Content Marketing - Q&A Edition
    We had a lot of great questions from the audience and we wanted to make sure we got to them all, so we thought we’d do a quick round up here on our interactive content marketing blog. To learn more, I would love to highlight the value of repurposing your content with this blog post. What a webinar! This branching can be multi-step.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Blog, Publisher] How to Sort in Excel: A Simple Guide to Organizing Data
    Maybe you exported a list of your marketing contacts or blog posts. Let's say you want to organize all of your blog posts that you have in a list by the month they were published. First, you'd want to organize them by date, and then by the blog post title or URL. Luckily, there is a workaround for that. Then click "OK.".
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Blog, Publisher] Great B2B Customer Experiences Require Customer-Centric Marketing
    Is the content appropriately presented in the channels where it’s published? The post Great B2B Customer Experiences Require Customer-Centric Marketing appeared first on Kapost Content Marketing Blog. Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. Why not?
  • CEROS  |  MONDAY, MAY 16, 2016
    [Blog, Publisher] Visual Ideation: Learning to Create Memorable Visual Content
    This post, Visual Ideation: Learning to Create Memorable Visual Content , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The post Visual Ideation: Learning to Create Memorable Visual Content appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. 1999).
  • PAUL GILLIN  |  FRIDAY, MAY 13, 2016
    [Blog, Publisher] 3 Branded B2B News Services That Get It Right
    Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Most Q&As are published both as audio podcasts and written transcripts; in some cases, video is used as well. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Blog, Publisher] Interesting Infographics: When and How to Update Your Social Media
    This infographic from Start a Blog 123 is a handy guide to scheduling your social media updates in the best way to reach the people you want to reach. While blog posts are best posted between 8am and 1pm Monday to Thursday, social media posts are better timed for the periods when your audience is bored or tired at work or school.
    [Blog, Publisher] Top B2B Website Metrics to Monitor Using Google Analytics
    Having a resources section on your site with various forms of content (including blog posts, guides, and videos) will also keep visitors on your site for an extended period as well. Note: If you increase your blog activity, you will likely see an increase in your bounce rate. Why is this metric important? Anything over 2.00 Conclusion.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Blog, Publisher] Drive More Revenue With Content Marketing With Form URL Analysis
    When someone reads a blog post, are they converting on the content that you want them to convert on? At the end of the blog post, we have a CTA that promotes the ebook, Definitive Guide to Pipeline Marketing. What was it about the blog post that made people interested in something seemingly unrelated? Customer Conversion Path).
  • VIDYARD  |  THURSDAY, MAY 12, 2016
    [Blog, Publisher] Video Promotion: Secrets from Marketers Who’ve Done it Right [Infographic]
    Because we all know that publishing your video to YouTube, your website, or your blog is only the first step. Blog Content MarketingMarketers are doing it all wrong. Somewhere in the heat of the content marketing revolution, we got the idea that the more content you produce, the more successful you’ll be. Keep Learning.
    [Blog, Publisher] Why Perfect Branding Isn’t Enough to Connect with Buyers
    The main goal is qualified leads for sales people , which means that if you’re not converting anonymous traffic to your website, blogs and social media, you’re not generating leads—you’re just branding, and that turns your overall customer acquisition costs into a much more expensive proposition. It bred credibility. Content Strategy
    [Blog, Publisher] Account-Based Marketing Roundup #ABM
    Know the Statistics Behind Account-Based Marketing A super valuable resource to a lot of marketers has been the Account-Based Marketing Adoption report that was published in partnership by Demandbase and Demand Metric. It’s about that time! When you’ve heard about a topic long enough and you decide it’s ROUNDUP TIME!!
    [Blog, Publisher] 5 Books & Blogs That Will Make You Better at Inside Sales
    So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. SalesBuzz.com offers online sales training, but they also deliver an outstanding blog with a wealth of sales insight.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Blog, Publisher] 11 of the Best Slack Apps & Integrations to Try
    Every day, Digg aggregates 10 million RSS feeds from virtually all publishers, and collects 200 million tweets daily -- 40 million of which include links. You can use Diggbot to search for the latest news on any topic or from any publisher, get trending news alerts, and get the twice-daily Digg Edition right to your Slack channel.
    [Blog, Publisher] How 3 Insurance Companies Took Content Marketing by Storm
    But at the same time, that perception means there is a great opportunity for insurance brands to make an impact in a space that desperately needs creativity and innovation. “I had this philosophy that we needed to become a brand publisher,” Johnson said about his time at State Farm. The goal is to create engagement,” Johnson said.
    [Blog, Publisher] The Biggest Missed Opportunity in Influencer Marketing
    We could publish advice columns about morning routines, stories about transforming your life with beautiful design, fun videos to inspire you, and a podcast for your morning commute.” Unlike advertising-supported publishers, most brands could support these giant content successes. Or, yanno… not. So what is that, exactly?
    [Blog, Publisher] Panama Papers: Emma Watson named in leaked documents
    Opentopic blog >> itpro.co.uk Watson’s name was found the The Spectator using the searchable database of 214,000 offshore entities that was published yesterday. 11/05/2016: Actress and women’s rights campaigner Emma Watson has been forced to defend her reputation after she was named in the Panaman Papers.
    [Blog, Publisher] A complete strategy for effective scheduled tweets
    IFTTT has a recipe that allows me to plug in an RSS feed and then share any new posts upon publish. Voila! I don’t even have to think about sharing the content of my fave peeps. I can also send out my own blog posts to my business and personal streams. 3) Sprout Social  . By Brooke Sellas, {grow} Contributing Columnist. Right?
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Blog, Publisher] How Lenovo Kept Things Simple, and Won a Markie
    They do that by publishing content at more opportune times, and following the data linked to that content closely. Blog Marketing TechnologyWith such an expansive marketing technology landscape, building an efficient marketing tech stack has become one of the common struggles of modern marketers in the last few years. Get the Guide.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Blog, Publisher] The One Thing That Could Ruin Content Marketing
    Step 3: Create 10 blog posts. In other words, most brands are just publishing for the sake of publishing. We can give brands the best technology, analytics, journalists, editors, and multimedia creatives in the world, but if they’re not publishing with a purpose, it’s all for naught. Decide to start one too.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Blog, Publisher] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    Finalist for: Most innovative or creative use of content. A lot of people expect content marketing to be blog posts, infographics, slideshows, and e-books. The Good Girl’s Bad Boys , a novel published on Wattpad in 77 installments, has been read an astounding 34.3 RPA & Intuit QuickBooks: Small Business Big Game.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Blog, Publisher] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    It comprises your website, including all the content on your blog, landing pages, and downloads (e.g. Next week, we will publish Part II: Becoming The Marketing Technology Consultant. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads. Website / Web Analytics.
  • PUREB2B  |  SUNDAY, MAY 8, 2016
    [Blog, Publisher] Outbound VS Inbound Lead Generation: Know the Difference [Infographic]
    The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website. Blog Inbound Lead-Generation Marketing Outbound SalesOutbound Lead Generation. Outbound Lead Generation is also called “interruption lead generation”.
  • JUNTA 42  |  SATURDAY, MAY 7, 2016
    [Blog, Publisher] This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business
    Faced with the democratization of publishing and wave after wave of digital innovation, it has responded the only way it knows how: Trying to reach ever-larger audiences and then attempting to monetize them as much as possible, often using clickbait. HANDPICKED RELATED CONTENT: You Are Publishing Too Much (and Failing). Image source.
  • VIDYARD  |  FRIDAY, MAY 6, 2016
    [Blog, Publisher] Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing
    The post Video Marketing How-To: 8 Fast Tips for Testing Your Video Before Publishing appeared first on Vidyard. Blog Video How-ToHello, and welcome to another episode of Video Marketing How-To! This week we want to really quickly run through eight tips for testing your video before sharing it with the world.
  • BIZNOLOGY  |  FRIDAY, MAY 6, 2016
    [Blog, Publisher] Hey PR: make way for content and creativity
    Spend is shifting from earned media (that is, the traditional function of PR landing their clients media coverage) to owned media, which includes client-owned websites, blogs, podcasts, and video channels. Businesses with their own media “outlet” (website, blog, etc.), have more control over what is published and when.
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Blog, Publisher] How to Have a Super Productive Weekend: 12 Helpful Tips
    For example, if you wake up on a Saturday and find your inbox is overflowing but you were hoping to bang out a blog post before lunch, run a quick impact vs. effort analysis in your head. Writing that blog post, on the other hand, requires more effort, but it carries a much higher impact. 3) Kick into gear first thing in the morning.
  • FATHOM  |  THURSDAY, MAY 5, 2016
    [Blog, Publisher] Publish or Perish Episode 30: Lily the Dog, Bourbon and the Best Sales Prospecting Email Evah!
    In this week’s episode of Publish or Perish , Jeff Leo Herrmann and Jon Pogact talk about sales emails, Marketo, and what they’re looking forward to at next week’s Marketing Nation Summit. Listen to the Publish or Perish podcast now and start making your prospects laugh (and convert). Blog FeedAlmost everything. Thoughts?”
    [Blog, Publisher] The Basics of Building Visibility in Your Area of Expertise
    As they speak, write articles, grant interviews or publish books in their area of expertise, they attract potential clients, teaming partners and top job candidates. Blog posts. In nearly all professional services firms, there are individuals who are legitimately experts in a specific area of practice. The Road to Visibility. Articles.
    [Blog, Publisher] How Marketers are Rethinking the Content Generation Process [Interview]
    It can give you a way to publish, but not a ‘what’ to publish. B2B Online Marketing Blog Content Marketing content creation content marketingRecently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research.
  • KAPOST  |  THURSDAY, MAY 5, 2016
    [Blog, Publisher] Why B2B Content Marketers Are in Trouble: An Interview Carlos Hidalgo
    Last week, Carlos Hidalgo, author and CEO at ANNUITAS, self-published an open letter  on LinkedIn  pleading B2B content marketers to STOP creating content: Dear B2B Content Marketer: First let me say that I am one of you. However, I need to write and ask you to stop! Wait, what? Creating content is what a content marketer does.
    [Blog, Publisher] Test Blog For Facebook Publishing issue
    Test Blog For Facebook Publishing issue. Email Marketing Marketing Automation
    [Blog, Publisher] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    Since then I’ve done two other quizzes relating to the media industry: “ Can You Guess the Publisher by the Headline ?” ” and “ Can You Guess the Publisher by the Homepage? Now, those titles bring these publishers old-school charm and a sense of seriousness. ” What about you? link]. link].
    [Blog, Publisher] The Fallacy of Inbound Versus Outbound
    It’s a topic that has launched countless blog posts as thought-leaders stake their positions about which is the smarter way to drum up customers. The philosophy is to earn someone’s attention with interesting information like blogs, eBooks, webinars and so on. Ladies and gentlemen, welcome to the main event! boxing gloves. Tweet this.
    [Blog, Publisher] 10 Ways to Boost Your B2B Content Shares
    Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. Our core findings from analyzing 100 popular B2B sites are as follows: The median shares for 5 of the top 5 B2B content publishers is 803.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Blog, Publisher] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control? Are you B2B or B2C?
    [Blog, Publisher] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    Forty-one percent of people surveyed believe a given company’s employees rank higher in public trust than that firm’s Founder, CEO or PR department, according to the Edelman 2013 Trust Barometer, published by  Everyone Social. Avoid (at all costs) sending a blanket email asking the team to share the latest blog that just went up.
    [Blog, Publisher] Why Your Content Marketing Strategy Should Include Long-Form Content
    In a 1997 blog post titled “ How Users Read on the Web ,” famed web usability expert Jakob Nielsen stated: “They don’t. Text-only, one-dimensional blog posts suddenly seemed antiquated. Publish and Track Results. Publish it as an independent page at your subdomain. Still others defended short-form.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Blog, Publisher] Digital Does Not Mean "Just Build a Website"
    Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.”. Data support this. Time to Get Started.
  • CEROS  |  TUESDAY, MAY 3, 2016
    [Blog, Publisher] Thinking Like a Journalist: How to Create Relevant and Newsworthy Content
    This post, Thinking Like a Journalist: How to Create Relevant and Newsworthy Content , written by Jed Wexler , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. recent story by Top Rank Blog reported on the ROI for 11 B2B content marketing campaigns. Happy reading! Journalism isn’t what it used to be.
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Blog, Publisher] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    They are no longer just advertisers, but also publishers providing large amounts of content through digital newsrooms, podcasts, and other branded content. People are hardwired to pay attention to stories, so integrate these into your content strategy, whether it’s a blog post, podcast, infographic or other piece of content. The goal?
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Blog, Publisher] 3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
    Have you seen his blog ? Whether he's writing a blog post, delivering a speech, teaching a class, or giving an interview, he holds true to this way of doing things. You've heard the word tossed around in meetings, snuck into blog titles, and worked into recommendation letters. No fluff. No fancy sentences. You need to.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Blog, Publisher] Best Branded Content of April: The VR Wave is Here
    GE: Turbine Blog Post. This month, GE Reports  did it again  with  this blog post  about an incredibly lightweight, powerful, and efficient turbine that racked up thousands of up-votes on Reddit. Just as Instant Articles publish directly to the Facebook feed, Google Posts publish directly to Google search results.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Blog, Publisher] Pure Incubation Ranked #29 Among Fastest Growing Companies in Massachusetts
    These companies represent the best examples of the Boston economy’s strength and vibrancy,” Boston Business Journal Publisher and Market President Carolyn M. Blog B2B-Marketing Data IT Companies Lead-GenerationPure Incubation makes The Boston Business Journal Fast 50 list. We could not achieve this success without them.”.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Blog, Publisher] 11 Helpful Resources for Improving Your Business Skills
    Even better, get out of the office and into an environment that's more conducive to relaxing and candid conversation, like a coffee shop or a lunch place. (If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.). 2) Harvard Business School's Reading List. My last tip here?
    [Blog, Publisher] When all the hard work on social media … just doesn’t work
    also published a weekly marketing newsletter that took much time to research, curate and format. This created 146 blog posts, produced and hosted over a hundred Ray2Go and RayBunch YouTube Shows. also published a weekly marketing newsletter that took much time to research, curate and format. This And, it didn’t work.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Blog, Publisher] An A to Z of Content Marketing Best Practices
    Use your blog as a content engine by reformatting what you publish there into ebooks, infographics, SlideShares and more. Also make sure you’ve got your blog set up for maximum lead generation. Blogs are particularly effective for that. Every piece of content you publish should have a call to action. The bad part?
    [Blog, Publisher] How 3 U.K. Companies Became High-Class Publishers
    Real Views  may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real-estate company that produces it, the site has become so much more. “We see it as more of a brand journalism site,” said Madeleine Little, JLL’s director of global marketing. While U.K. and U.S. As U.K. ” Barclaycard.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Blog, Publisher] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post. Ginny Soskey, manager of HubSpot's Marketing Blog, agrees.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Blog, Publisher] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    On this week’s episode of Publish or Perish , podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. Listen to this episode of Publish or Perish to hear Jon and Jeff’s 5 Tips for Leveraging Salesforce Chatter—or find an overview of the conversation below.
    [Blog, Publisher] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    In November 2016, they wrote this on their official blog : "We’re here to make a bold claim. Another important takeaway from her piece is this: "Even Snapchat stories must uphold the same standards as anything else published by The Times. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Blog, Publisher] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    You can do this by regularly publishing your content on targeted social media channels. You can do this in the comments section of your Facebook or blog or through @ reply posts on twitter. Nurture potential leads by publishing relevant, timely, and informative content. For better or for worse, social media isn’t a fad. Engage.
    [Blog, Publisher] Most Valuable Publishers
    What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. The post Most Valuable Publishers appeared first on The Content Strategist. and Turner Sports.
    [Blog, Publisher] Beyond the Blog
    These sites are visual proof that brands can, in fact, be publishers. But it’s becoming clear that publishers need to have more than a homepage. And if brands want to continue to earn the publisher title, they’re going to have to change. I’d Like to Buy the World a Platform. Media Social Blog Featured
    [Blog, Publisher] B2B Marketing Strategies that Raise Visibility and Win New Business
    Guests posts are just that: your blog posts or articles, published on another firm’s blog or online publication. Less formal than a firm overview video, casual blog-type videos are easy to create and a great way to capture interest and create a flood of links back to your firm’s website. 2: Social Media. what goes?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Blog, Publisher] 8 Reasons Super Specialized Companies Should Embrace Inbound
    This means you can rank on page one, in most cases almost immediately, by optimizing web pages and publishing content around the search terms in your business. 2) You get immediate gratification. We created a blog for a company that excels at creating hermetic seals for implantable medical devices. call them “superniche” companies.
    [Blog, Publisher] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    Yes, that’s the company I work for and, yes, this is a post that I myself published. I’m not at all ashamed to admit that I completely missed the mark on this one:  . Until you hit “Publish,” there’s no way to know exactly how far your Facebook content will move. But so-help-me Mark Zuckerberg, I will never stop trying. The image.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Blog, Publisher] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. That's the kind of blog that drives results. without publishing another post. Intrigued?
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