• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Blog, Publisher] Critical guidelines to help you determine your optimal online advertising partner
    Most larger publishers will be able to provide ranking reports from syndicated research sources that will help you understand how they index against your target audience. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Blog, Publisher] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    By consistently publishing informative content on a user-friendly website, and by utilizing clear branding that represents the core purpose and values of your firm, you can bridge the communication gap between buyer and seller. 'What sets high-growth architecture, engineering, and construction firms apart from the competition?
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Blog, Publisher] The Medium.com is the message
    Well, how many of your blog posts are evergreen? Yes, there is LinkedIn Publisher, but even that requires that you copy-and-paste your work and then sort out images and formatting. Blogging Personal Brand 2008 Aleppo Apple Inc. 'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. Searc
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Blog, Publisher] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    If you find yourself writing 100+ words for each date on your timeline, a blog post may be the better content format. This is a best practice for all infographics, but is particularly relevant when publishing an infographic that contains photographs. We just checked -- they''re totally healthy. We''re so glad you asked! That''s right!
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Blog, Publisher] How B2B Marketers Can Get the Most Out of LinkedIn
    LinkedIn recently expanded its content marketing features, and has now made its publishing platform available to everyone. 'You might view LinkedIn as the quiet workhorse of the social media world. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Be active in Groups. social media
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Blog, Publisher] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    Whereas Burger King embraces oddball humor, publishing lots of funny, weird quips and comments, McDonald''s often goes for the cute stuff. Finally, a brand that has its blogging and lead generation game together. The main differentiator thus far is MasterCard''s blog and lead capture capabilities. 'Ba da ba ba ba, I’m lovin’ it.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Publisher] How to get 50% more leads with smart content marketing
    Targeted content can be published on your business blog or guest posts you write for other sites. For example, if you write a blog post called “5 Reasons Small Businesses Need to Accept Credit Cards,” your offer might be to a free whitepaper entitled “10 Steps to Accepting Credit Cards.” Start With Targeted Content.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Publisher] The Word Of The Year Is a #Hashtag
    This is said to be the oldest continuous such effort, and the only one unaffiliated with a dictionary publisher or other commercial enterprise. ” The post The Word Of The Year Is a #Hashtag appeared first on Marketing Action Blog - Act-On. This not a fusty group looking backward in nostalgia. ” In 2010, it was “app.”
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Publisher] 7 Great Features in Writtent to Spot Amazing Writers
    It’s difficult to estimate exactly when your content will be ready-to-publish. The post 7 Great Features in Writtent to Spot Amazing Writers appeared first on Writtent Blog. 'Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Writtent 3.0
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 26, 2015
    [Blog, Publisher] 2 Sure-Fire Ways to Inspire Your Blog Writing
    'A few years ago I polled readers and asked what their biggest blogging challenge is. Does your blog writing lack inspiration? What can a blogger blog about to other bloggers? Two ways to start a blog post:  go inside or go outside. For example, you can find related blogs in your field through Alltop.com. get that.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Blog, Publisher] The Growth Show: A VC's Advice on Content, Cash & Churn
    Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights. Q: You have quite a successful career as a VC, but you blog almost daily.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Blog, Publisher] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    Whatever tactics you decide to use (publishing posts, status updates, spending time in groups etc.) Use Blogging to Drive More Business. Publishing blog posts on LinkedIn is a great way to build up your audience. What’s wrong? Why aren’t you getting results? Pick the Right Groups. Stick to a System. Improve Your Profile.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog, Publisher] RWD: The Month in Review
    The purpose of this post is, basically, to summarize and synthesize the massive amount of information Synecore published about RWD throughout the month of February. We published a number of blogs outlining the many benefits of RWD. 'Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD).
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog, Publisher] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog, Publisher] Adventures in Analogia: How to Find Customers in the Offline World
    Does it include my many travels, interests, hobbies, or even the indie-publishing I’m involved in now? If, for example, someone says he’s an online entrepreneur who now self-publishes books, I would talk about my cover design services. 'By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Publisher] The Top 10 Best Resources to Learn About SEO
    SEO websites and blogs. Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. The blog is updated frequently, and you can search for specific topics of interest. Based in London, this company publishes regular content about SEO on its blog. You Google it, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Publisher] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Publishing characteristics (date published, author, comments, etc. Publishing characteristics (date published, duration, etc. This is an ideal situation for the creation of publishing opportunities throughout a professional online network already developed. B2B Online Marketing Blog Search Engine Optimization
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Publisher] Upside Down on Marketing Priorities
    'Regalix Research recently published their State of B2B Marketing 2015 report.  Blog aligning content Content2Conversion Demand Generation Strategy marketing priorities upside down The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Increase Leads Generated: 65%.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Publisher] 48 Phenomenal SEO Guides, Tips & Tactics
    ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.”
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] 50 All-Time Great Retail Subject Lines
    Editor’s Note: This blog post was originally published in October 2009 and has been revamped and updated for accuracy and relevance. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] Enhancing Your Executive Edge
    Published by McGraw Hill, it is a terrific read for all executives and any manager. I would suggest you take this assessment after reading this blog. Blog:  www.YourSalesManagementGuru.com. 'Enhancing Your EXECUTIVE EDGE. How to Develop the Skills to Lead and Succeed. It’s time for another book review!  Personal branding. Book
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] 15 B2B case studies show how content marketing drives ROI
    The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers, and $52 million in contract value of new business with less than $ 1,000,000 invested.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] Personas Are Great (Except When They Suck)
    Now, Buffer is one of my favorite blogs. Once you start publishing on the primary topics of your key persona, you can build out content that addresses the secondary ones. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I Except when they suck! . actually like personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] Behind the scenes: How to write a business book
    Testing ideas — The Content Code is filled with hundreds of new ideas and the blog was a perfect place to test them before committing them to a book that will live forever. wrote a blog post about it to test the waters and everybody seemed to think it made sense — so I had confidence that the idea should be in the book.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] Get Started with Video Marketing: DIY
    Video marketing in blog posts and on your website. According to Content Marketing Institute, blog posts with videos see an average time on site of almost 5 and-a-half minutes, which is 15% more engagement and time on site than posts with just images and text. You can even do it yourself. link]. First, a bit of context. link]. link].
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Blog, Publisher] How I Work with Jeff Ogden of Find New Customers
    We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, also use WordPress for my blog Fearless Competitor, which I publish often – six days a week. Thank you, Matt.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Blog, Publisher] Key Tactics to Generate Revenue with Your Blog
    'Are you creating leads and sales with your blog? In a recent webinar with Jeff Molander, one of the co-founders of the Google Affiliate Network, he shared several strategies for connecting with prospects and acquiring customers through blogging and content marketing. It''s similar with blogging. Sample of Success. An e-book.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Blog, Publisher] 4 Reasons to Publish on a LinkedIn Blog
    'Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. The possibilities can be endless with just one simple blog post.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Blog, Publisher] Copywriting Lessons From Companies Doing It Right
    You’re a Publisher and a Brand. Smart, progressive brands are starting to see themselves as publishers. And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. If you’re a CMO of a B2B brand, you’re probably sitting back trying to wrap your head around the idea of “business as publisher.”
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Publisher] 12 Steps and the Skills You Need for Your WordPress Website Update
    Some are opportunists from other industries that are in decline (publishing is one) who decide they’ll just get into web development because it’s easy and clients don’t understand the technology. 'Is it time to update your website in WordPress? WordPress website updates are easy, right? Wait, hold on a minute!
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Publisher] 20 Truths I’ve Learned as a Content Marketer
    Even though it seems like every organization, product, and individual has an associated blog, it’s become apparent to me as a content marketer that not everyone seems to get it when it comes to content marketing, and that can be a huge difference maker. 4 ) Content marketing is much more than blogging. Source ). Source ). Source ).
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Publisher] Introducing: Jelly, the Social App Non-Profits Should Jump On
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. How does Jelly work?
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Blog, Publisher] 7 Ways to Speed Up Your Content Creation
    'These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. That’s why I don’t start by brainstorming blog post topics or throwing around ideas for possible ebooks or whitepapers. Use HubSpot''s blog topic generator to come up with topics quickly.).
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Blog, Publisher] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Having an exceptional writer on your staff is a must if you plan to have a website, publish a blog, participate in social media, offer long-form content, do PR, or advertise. This candidate should hail from the publishing/journalism world. 'We all know the age-old expression, “There is more than one way to skin a cat.”
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Blog, Publisher] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Facebook is simply not an appropriate channel for hedge funds, and posting comments on independent blogs or online publications will not yield meaningful results. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. No plan = lots of wheel-spinning + no tangible business outcomes.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Blog, Publisher] 18 of the Best Email Subject Lines You've Ever Read
    Heck, I blog for a living and I still get excited to see my name in a byline. Editor''s Note: This post was originally published in 2013 and has since been updated for accuracy and comprehensiveness. 'I''d venture a guess you get tons of emails in your inbox every day. That''s a lot to sift through, never mind actually open. Genius.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, FEBRUARY 12, 2015
    [Blog, Publisher] What Sales Compensation Trends Are in Store for 2015?
    This week while I am on vacation I am adding a Guest Blog, it should be of huge interest to the readers of this blog. He is also the author of the best-selling book, “Compensating the Sales Force,” published by McGraw Hill, and the “2014 Sales Compensation Almanac,” published by AGI Press. By David J. Cichelli, Sr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Blog, Publisher] The line between Media and Brands is blurring fast
    Tribune Publishing, owners of The Los Angeles Times and Chicago Tribune , took a minority ownership stake in a content marketing shop called Contend last summer. Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Blog, Publisher] How to Prepare for Your Next Job Interview
    The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. For example, if you find the company is not regularly publishing blog posts, during your interview you can ask about it, saying something like, “I noticed your team isn’t blogging regularly and I’m curious to know why.”
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blog, Publisher] 29 Amazing Content Marketing Quotes To Inspire You
    “ Brands need to take the phrase ‘acting like a publisher’ literally. This article originally appeared on The NewsCred Blog. 'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Walter Thompson.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blog, Publisher] Lead Nurture Drip Email Campaigns 101: Getting Started
    Examples include: Blog posts and short articles Case studies Brief videos (not your firm overview video, but rather videos that demonstrate your thinking around a particular topic) Consideration : “Soft” offers for content that is educational on a more in-depth level and takes a longer time to consume. On Twitter+ or LinkedIn?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blog, Publisher] 7 Ways to Spot Amazing Freelance Writers
    The design is professional, the copy is engaging (free of careless mistakes and correctly search engine optimized), and the blog is actively maintained. Where has their content been published? lot of thoughtful comments below their blog posts is another good indicator of engagement. 'Image source. They have an awesome website.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blog, Publisher] Secrets of Busy Bloggers: 4 Social Media Time Savers
    'Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. If you’ve pre-written your blog posts, and scheduled publish dates, you can easily post links through your social media when new posts appear. Ideally, Use social media. Join the conversations on Twitter. Use a VA. My favorite?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Blog, Publisher] 7 Ways to Increase Email Engagement
    You can also publish email campaigns to social networks to extend their reach. The post 7 Ways to Increase Email Engagement appeared first on Marketing Action Blog - Act-On. 'Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. Start With the Subject Line. Open rate.
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Blog, Publisher] Designing a Social Employee Pilot Program by @mnburgess #SocBizChat #SocBiz
    In the meantime, for more insights on building social employees within your organization, watch my TEDx talk below:  Post was previously published on IBM Social Business Insights Blog. 'Chat: IBM “The Shortlist” Twitter Chat. Topic: The Social Employee. Day/Time: Thursday, Feb. 12, 1 p.m. Moderator: IBM (@IBMSocialBiz). The solution?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Blog, Publisher] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Which network drives half of all social traffic to B2B websites and blogs? ” ( Experience: The Blog ). Experience: The Blog ). Experience: The Blog ). Experience: The Blog ). For B2B websites and blogs, 90% of social traffic is driven by the big three networks–with half of it coming from LinkedIn.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Blog, Publisher] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    If you want your site to rank for competitive keywords phrases, then building web directory backlinks and posting about new products on your blog just doesn’t cut the mustard anymore. So you’re trying to publish more “thought leadership” type content on your website. Get Your Employees Published!
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Blog, Publisher] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
    Since we had many questions submitted to us during the Q&A section, we decided to post our answers to all of the questions on our blog. Any content on your website, whether on a product page, blog post, or anywhere else, should be 100% unique content. This means that it shouldn’t already be published elsewhere online.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Blog, Publisher] How to Research Blog Topics: A Step-by-Step Process
    'Conducting research is an essential part of writing quality blog content. In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Blog, Publisher] 6 Rookie Mistakes You Might Be Making on LinkedIn
    better way to share that information would be to publish a LinkedIn blog post about it. LinkedIn blog posts are there to showcase and share your expertise, and give back to the LinkedIn community. So remember, before you hit publish, share, or send on LinkedIn, answer this question. Why This Makes Your Connections Cringe.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 6, 2015
    [Blog, Publisher] Emails We Love, Just in Time for Valentine’s Day
    Editor’s Note: This blog post was originally published in February 2012 and has been completely revamped and updated for accuracy and relevance. © 2015, VerticalResponse Blog. The post Emails We Love, Just in Time for Valentine’s Day appeared first on VerticalResponse Blog. Yes please to all of the above!
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Blog, Publisher] 3 Steps to Repurpose Your Content in B2B Content Marketing
    Or they might prefer skimming a blog post in thirty seconds rather than watching a five-minute video. For example, you might write an in-depth post for your blog, but you also have an opportunity to guest blog on that same topic. It can be temping to use the original article on the guest blog. Use multiple formats.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Blog, Publisher] 3 Management Lessons from Pete Carroll’s Super Bowl Mistake
    In the 1990s’, Princeton University Professors Avinash Dixit and Barry Nalebuff published their book Thinking Strategically , a must-read playbook for all of us who yearn to gain a competitive edge in marketing, politics, or everyday life. 'Author: Chandar Pattabhiram “Let’s throw the ball here!” Let’s take a step back for a minute.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Blog, Publisher] 10 Easy Ways to Make Your Commute More Productive
    Image Credit: Coach.me''s blog. Want to catch up on the latest content from your favorite blogs or online news sources? Feedly is an RSS reader that lets you subscribe to the publishers you never want to miss a post from. Image Credit: Feedly''s blog. 'It''s easy to think of commuting as a total waste of time. thought so.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Blog, Publisher] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    Content marketing agencies are taking advantage of this trend by stepping in for organizations that lack the technical and creative expertise to develop blog posts, eBooks, podcasts, white papers, social media posts, videos and many more types of content for themselves. Content Publishing and Promotion. Graphic design and production.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Blog, Publisher] 5 Reasons Your Company Should Be Blogging
    ” Of course, Jeff Ogden of Find New Customers is reading this great book from our great business partner right now and wants to share a key part this book with you on the importance of blogging – which is a good topic for this blog. You can even use your blog as a platform for crowd-sourced information.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Blog, Publisher] 10 Sites for Free, Non-Cheesy Stock Photos
    As if that wasn''t cool enough, this month Death to Stock Photo recently teamed up with Medium to deliver a free photo pack equipped with 10 writing prompts to help you get started on the publishing platform. Need high quality images for your next web design, sliders, blogs, etc? Blogging Content 1) Death to the Stock Photo.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blog, Publisher] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    just heard from them and we’re soon going to share publishing the final post in the project in a week or so, and this is great news for us. We’ll review and likely post to our blog soon. ” Soon after that, it was published by the Oracle Marketing Cloud. You is the best word in marketing today.). Amanda.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blog, Publisher] 5 Little Lead Generation Experiments You Can Run Right Now
    1) Use subscribe forms at the end of your blog posts. Test: To increase conversions, we tried embedding a subscribe form at the end of each blog post rather than a CTA button. Our partner, Duct Tape Marketing, has a really great blog here to help you get set up with your first one. '"We need more leads.". Lead Generation Daily
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Blog, Publisher] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    And week after week, I have the satisfaction of publishing ebooks. You can also use our free Blog Topic Generator tool to come up with more ideas. Most blog topics can be made comprehensive enough to serve as longer form ebook topics. For help with writing compelling titles for your ebooks, check out the tips in this blog post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 3, 2015
    [Blog, Publisher] What is the ideal blogging frequency for your business?
    'Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? First, let’s start at a very high level and set the stage about blogging as a business imperative in general.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Blog, Publisher] Tips and Tricks for Using Hashtags on Social Media Sites
    See this blog post for suggestions.). research report by Edgerank Checker published in 2013 showed hashtags actually suppressed reach and engagement on Facebook. The post Tips and Tricks for Using Hashtags on Social Media Sites appeared first on Marketing Action Blog - Act-On. Network. Search by hashtag? Click on hashtags?
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Blog, Publisher] Engaging the Next-Gen Workforce through Collaboration #SocBiz #Leadership #Leaders
    This post was previously published on IBM’s Social Business Insights Blog. ' . I’m here reporting from IBM ConnectEd 2015 (@ IBMConnect ) in Orlando, Florida. Thanks again to everyone involved. Specifically, the panel addressed the intersection of technology and humanity. We expect you to be doing all of this by next week.”
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 2, 2015
    [Blog, Publisher] 10 Crowdfunding Websites Every Non-Profit Should Know
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Rally. HopeMob. Causes.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Blog, Publisher] 4 Steps to Tackle Data Quality and Velocity Issues
    For example, my team at Integrate recently examined its customers’ lead generation efforts and found that on average of nearly 40% of lead data was identified as poor quality (report to be published in January 2015). 'Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data.
  • VIDYARD  |  MONDAY, FEBRUARY 2, 2015
    [Blog, Publisher] How McDonald’s Used Social Video to Refresh its Brand
    And when you start thinking about video, you need to set forth a plan on how to get the most out of what you produce and publish. This blog will present two exciting examples of integrated video marketing, both part of McDonald’s brand refresh in the past few months. Blog Video Marketing Trends And you’re not alone.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Blog, Publisher] When to Check on Your Marketing Metrics: A Simple Guide
    You have some blog posts ready to go, you have some external website writing about your ebook launch, and you have some paid ads going up. If you are focused on increasing the number of inbound links to your website, you will now have an idea about what content you should publish in the future that could earn valuable links. Visits.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Blog, Publisher] How Much is Your Address Book Worth?
    Sohail Khan is the author of Guerrilla Marketing and Joint Ventures:  Million Dollar Partnering Strategies for Growing ANY Business in ANY Economy (Morgan James Publishing, Nov. Marketing Careers: 3 tips to help your networking efforts [More from the blogs]. 'Tweet How much is your address book worth? That is a win-win situation.  .
  • VIDYARD  |  THURSDAY, JANUARY 29, 2015
    [Blog, Publisher] Pros & Cons: Should You Produce that Gem of a Video In-House or Outsource It?
    'This post was originally published in the Video Marketing Institute, Lesson 2: Effectively Planning a Video Project. Blog Video How-To Paper or plastic? Fries or onion rings? There are a lot of difficult choices we make every day, but for marketers, the big question often comes down to this: in-house or outsourced?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Blog, Publisher] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    Blog Post: 25 of the Best PowerPoint Presentation Examples Every Marketer Should See. Want to learn how to use your newfound PowerPoint skills to help build out your blog''s editorial calendar? Editor''s Note: This post was originally published in 2013 and has been updated for accuracy and comprehensiveness. Click "OK" again.
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Blog, Publisher] How to Use Hashtags on Twitter With #Confidence
    Social media has too many examples of posts, tweets and other content being published with perfectly innocent intentions, only to become a public relations nightmare when someone took that out of context, or an event happened that altered the context of the update. 'I tried to explain Twitter to my father over the Christmas holiday. He’s 78.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Publisher] 4 Promotion Strategies Used by the Best Business Bloggers
    Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstrate that blogs have most certainly not disappeared. 80% of marketers use blogs as part of their content marketing strategies. ?70% For example: ?80%
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Publisher] 4 Promotion Strategies Used by the Best Business Bloggers
    Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstrate that blogs have most certainly not disappeared. 80% of marketers use blogs as part of their content marketing strategies. ?70% For example: ?80%
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Publisher] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    If you started by focusing on blogging, you may wonder what additional items to add to your B2B content marketing strategy. Here are five additional techniques to consider: 1) Guest Articles Reach out to relevant publications to secure guest articles or blog posts helps to gain more visibility to your target audience.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Publisher] 7 Corporate blogging blunders to avoid
    'Are your business blogging efforts actually working  against  you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working  against  you? Ignoring the data.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Publisher] How to Integrate Social Media and Blogging from The Art of Social Media
    few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Add your blog to Alltop.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Publisher] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. This article originally appeared on the NewsCred Blog.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Blog, Publisher] Top 10 B2B Inbound Marketing Predictions for 2015
    This is a fitting follow-up to the release of the publishing platform. While the content sharing and publishing opportunities are attractive, don’t overlook the valuable advertising opportunities LinkedIn offers. Mobile/Local Growth Continues to Dominate. We will see an increasing shift to a “mobile first” mindset. SEO: Alive and Well.
  • ANNUITAS  |  TUESDAY, JANUARY 27, 2015
    [Blog, Publisher] Looking Outside In: Know Your Buyer First
    ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Blog B2B Demand Generation Study buyer insight Buyer persona Buyer''s Journey Demand Generation programs sales insights Then why are so many Enterprise B2B marketers missing the mark?
  • HINGE MARKETING  |  MONDAY, JANUARY 26, 2015
    [Blog, Publisher] New Research Report: Referral Marketing for Professional Services Firms
    Now we’ve analyzed the results and published our findings in a new free research report, Referral Marketing for Professional Services Firms. 'Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% The reason? An incomplete approach to referrals.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Blog, Publisher] 7 Tools to Get Free Publicity for Your Business
    With EzineArticles you can write a high quality blog post and share it on EzineArticles.com. Email newsletter publishers scroll through these articles looking for fresh content to mail out and could include your article in their next newsletter. Your company blog. © 2015, VerticalResponse Blog. That’s okay.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 26, 2015
    [Blog, Publisher] Why you don’t want to be Chris Brogan
    Here is my response (I told him I was going to make a blog post out of this!) … When I started my own business in 2008, I didn’t have any roadmap so I looked around to see who was doing it well and what I could learn from them. My role model was Chris Brogan, who had the number one marketing blog in the world. Just start.
  • WRITTENT  |  SUNDAY, JANUARY 25, 2015
    [Blog, Publisher] 7 Myths You Believe About Freelance Copywriters
    Hiring a writer with a broad knowledge of inbound marketing can ensure you receive content that’s literally ready to publish. The post 7 Myths You Believe About Freelance Copywriters appeared first on Writtent Blog. What’s with the 30% who like content but don’t use  freelance copywriters ? They’re Not Reliable.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Blog, Publisher] SEO Basics + a Checklist for Content Marketers
    At the end of the process, you might be so excited to finally hit “publish” that optimizing your content for search engines may be the last thing on your mind. His blog post about these basics is one worth delving into. Meta title – ideally the meta title is a version of the title of your blog post or article.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Blog, Publisher] 17 Stats You Should Know About Visual Content Marketing in 2015
    'Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. While reviewing this year’s research two major trends emerged and both highlight the effectiveness of visual content marketing. Source ).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Blog, Publisher] 8 Steps To A More Effective B2B Content Marketing Program
    If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Example of the KoMarketing blog post schedule. To a lesser extent, we use the plugin EditFlow for WordPress-specific blog post scheduling, notifications, and review. 'There is no escaping it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Blog, Publisher] What’s Your Content Cadence?
    When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). Mark has a reputation of publishing only the BEST and most ORIGINAL content — it’s one of the biggest reasons, in my opinion, he has such clout (and Klout) in the social sphere. It was a good post.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Publisher] 4 Ways Your Audience Can Provide Content Ideas
    'You’re ready to write an email, social update or blog post and the blank screen taunts you. Use the responses to generate content ideas and use statistics from your survey in your blog post. Multiple survey results throughout the year can be compiled into a new blog post. © 2015, VerticalResponse Blog.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Publisher] The Buyer's Journey or Hide and Seek?
    Employees as Publishers- Everyone needs a personal brand and a point of view. Encourage blogging and let the culture and true face of your organization come forward as buyers in their self-created “decision space" evaluate what it will be like to do business with your organization. When they came out for lunch or a meeting, “Bingo!”
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Publisher] Where Is Content Headed?
    And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. Brands will learn to partner with agencies and publishers. 'Marketing (As We Know It) Is Doomed!
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Publisher] 5 SEO Writing Techniques to Consider in 2015
    It lets you plan around important dates, identify gaps in your strategy, and maintain publishing consistency, which is important for both readers and SEO. Creating Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. 'SEO writing techniques? Nobody will see it. Use a calendar.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Blog, Publisher] How to Build Strong Brand Storytelling From the Inside Out
    If your blog is talking about problems you’re solving for customers, does you technical support team know about them? Here’s a simple template with which to start that will guide your editorial strategy for everything that you publish. This post originally appeared in the Content Marketing Institute blog. 'January 20, 2014.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Blog, Publisher] 28 (of the) Best LinkedIn Marketing Guides of 2014
    wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you maximize the exposure of your content published there? Image credit: Cox Business.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] 5 Ways to Systematize your eNewsletter Production Process
    Create some standards for what you will publish in each newsletter issue. Your top 3 blog posts, videos, slide decks, or other content published since the last issue. Write each newsletter piece well before the newsletter is due and post them to your website as blog posts or article pages. list of upcoming events.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] How to Run a Blog Lead Generation Analysis
    'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. Not sure how to run a blog lead analysis?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] The Soft Edge; where great companies find success
    This week’s blog is a book review, The Soft Edge by Rich Karlgaard, published by Jossey-Bass. Blog:  www.YourSalesManagementGuru.com. 'The Soft Edge. Where Great Companies Find Lasting Success. The hard edge is the traditional operations, ratios, measurements and systems of running any effective organization.  Trust. Smarts.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] 5 Social Media Pitfalls Non-Profits Should Avoid
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. The key is to optimize your time after you hit publish. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms.
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