• HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger
    It was always said jokingly, but the sentiment was clear: Journalism = virtuous; blogging = devious. 1) Journalism is to uncovering as blogging is to helping. Investigative journalists often seek to publish stories that dig up the dirt on the commonplace, exposing the unknown nitty gritty. Blogging are they right?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] Why I Bet My Career On Content Marketing
    In today’s always-on, hyper-connected world, the only option for brands to connect with their audiences is to create, publish and share stories people love. We talk a lot about brands telling stories and becoming publishers. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. We ignore 99.9%
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] 3 Marketing Tips I Learned in Orlando
    Make sure your content is free, if they will publish your resource box. contact-form] This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. learned three important marketing tips for this session that I’d like to share with my readers.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    a blog post, an eBook, and an infographic), you can get it into the hands of more people and expand brand visibility. For example: If you have a video or a podcast, transcribe it and then pull out snippets that can be turned into reusable assets such as blog posts, polls/surveys, a checklist, or an eBook. Blog posts. 'Reuse.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    You can analyze your blog leads any time you want to. Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads. Results of Our Blog Lead Generation Analysis. posts published prior to June).
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] 5 Ways to Deal with Change for Successful Marketing
    According to Adobe’s Digital Road­block report , published earlier this year, “64% of marketers expect their role to change over the next year, and over 81% expect changes over the next three years.” How a Single Source of Data Truth Can Improve Business Decisions [More from the blogs]. Even our customer buying process has changed.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Blog, Publisher] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. or +1 877.762.9726 Related Research Recently published Gleansight benchmark reports that may be of interest to senior. Entire content © 2012 Gleanster, LLC. All rights reserved. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog, Publisher] 15 Must-Have Tools for Professional Copywriters
    Copywriters might also want to check out the pay-as-you-go version, which allows you to check a section of plain text, rather than an already-published webpage, for plagiarism. The post 15 Must-Have Tools for Professional Copywriters appeared first on Writtent Blog. 'They say that a craftsman is only as good as his tools. Zite (free).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog, Publisher] Welcome to the New Sales Process: How to Let Content Do the Selling
    Let readers define their needs and further educate themselves on your company blog or by downloading your whitepaper. Send published articles to prospects before sales calls to raise the quality of the conversation or let them know whether they’re a good fit for your product or service. Let Content Build Relationships for You.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog, Publisher] Why Small Industrial Manufacturers Aren’t Publishers
    'Yep, it’s true that many people and companies have become “publishers.” ” Thanks to all the various tools available, and the ease they provide in creating everything from video and e-magazines to podcasts and blogs, all of us have the ability to publish our ideas in whatever format is easiest for us.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog, Publisher] A world-class network from Marketing Made Simple TV and the BMA
    recently moved down to the Tampa Bay area and I wanted to publish with the Business Marketing Association. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'Marketing Made Simple TV was an awesome show created and hosted by yours truly.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog, Publisher] 65 Experts Chime In On How To Stay Motivated To Write
    When Jane published her expert author tips , I was thrilled to be listed along folks like: Tom Peters (believe in what you write about). When I first started writing, I published my objectives for writing and made a commitment to posting twice a week, every week (excluding vacation and holidays). And then simply answer them !
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog, Publisher] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog, Publisher] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog, Publisher] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Consider these numbers: A business blog post or feature article of 1000-1500 words can take 8 to 24 hours. Bonus points for those who already create content (maybe they freelance for websites, write their own blogs, burn the midnight oil as playwrights or novelists, etc.). But it’s not the case for most marketers. And … action! Cheap.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Publisher] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. to 10.1
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Publisher] My 4-Step Process to Marketing Research for Content Creation
    Read blog posts daily to know who the celebrities are in your industry. Interested in receiving daily email updates whenever a new sales or marketing article is published? 'If you’re a content marketer, you know how important it is to produce interesting and relevant content. The problem? hesitate to call this marketing research.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Publisher] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    'This blog post is off to a good start because you’re currently reading it. If you have a blog or site that you regularly update with quality content , you probably look at a number of metrics to measure success including unique visits, time spent on page and of course, social sharing. © 2014, VR Marketing Blog.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Publisher] 10 Things B2Bs Should be Doing on Twitter
    If you have any employees who are considered industry experts, give them some Twitter love when they speak at conferences, publish an article or blog post, or get recognized for an award. Companies post links to their latest press releases, eBooks, blog posts, acquisitions, and product announcements. Twitter is for teenagers.”
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Publisher] Is Content Marketing A Sustainable Marketing Strategy?
    One of the articles in response, was Marcus Sheridan’s “ The Big Flaw With Content Shock ” published a couple of weeks later. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ” So first, the context. Always has.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Publisher] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. Get Published – top print publications in your vertical and similar. 'I’ve been running Find New Customers for five years. We won a handful of clients too.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Publisher] 6 Essential Social Media Lessons From Top Executives
    'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Below is an example of one of many of his tweets that contains a link back to one of his blog posts. It’s also not that uncommon to automate publishing. What can they teach us? Ready?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Publisher] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    'Artillery B2B Marketing Blog > The Forward Observer Got leads? For the past five years, Internet marketing software company HubSpot has published findings from its annual survey on marketers'' challenges, priorities, tactics and results in its " State of Inbound Marketing " report. About one half were HubSpot users. Tweet this!
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Publisher] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    video marketing platform is one powerful location from which to not only publish you content and optimize its performance, but also to measure and track it’s syndication and the analytics collected across channels. Blog Marketing Metrics While this is exciting news for marketers, it should be taken with a hint of caution.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog, Publisher] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” 'Sometimes in life, timing is everything. But we haven’t and we don’t.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog, Publisher] In the Content Marketing Kingdom, Third-Party Experts Rule
    'This blog has a new premium template. This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog, Publisher] Blogging vs. Journalism: Identifying the Fundamental Differences
    'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. While I’m not calling blogging the Chuck E.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog, Publisher] 9 Tips to Spot Amazing Blog Writers
    bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. While  71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish. Many of the world’s most talented blog writers are insatiably curious. Thick Skin.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog, Publisher] 6 Ways to Make Your Content Drive Long-Term ROI
    What if each of your blog posts and articles were conduits of cash that never, ever turn off? If you want more information on how to do this, check out this blog post.). don’t care how good it was when you originally published it, there are probably a few things you can do to make it better. But it was published in 2011!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blog, Publisher] 6 Company Blogs We Actually Enjoy Reading
    'You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. Blogging 1) EAT24.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blog, Publisher] Hiring a PR Firm? Read This First
    Note : Some agencies will charge for writing bye-lined articles, but others will only charge if that article is published in your target media. Ensure that your spokespeople are media-trained and certified on company messaging, then get involved – be available to speak to media, blog and tweet. Industry / Media Expertise. Big vs Small.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blog, Publisher] Obey Facebook’s Rules of Engagement (Or Else)
    If you have a Facebook brand page, publish canvas pages, run contests, or create custom apps for Facebook you need to have a thorough understanding of the five Facebook principles below: Build a quality product. Here’s a shortlist of guidelines: Obtain written permission before publishing content on someone’s behalf. Protect data.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blog, Publisher] New Report Offers Insight Into Future of Video Marketing
    Demand Metric, an independent marketing research and advisory firm, has just published the industry’s first comprehensive report on the video marketing landscape. Blog Thought Leadership From the potential benefits of Video Marketing Platforms to a vendor analysis and selection criteria considerations, this one is a whopper!
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Blog, Publisher] What to Do When You Get Dinged by a Google Algorithm Update
    This includes meta data , image alt text , URL structure , or even the platform you’re using to publish your site pages. Guest blogging strictly for SEO. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Diagnosing the Update. 1) Panda. 2) Penguin.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Blog, Publisher] 12 Ways to Get More Blog Subscribers [Infographic]
    'For lots of bloggers, publishing blog post can feel a little anticlimactic. You spend all this time researching and writing and editing and designing to get your post out the door, and when you finally hit publish. But wouldn''t it be nice if people actually noticed when you published a blog post? Blogging
  • WRITTENT  |  FRIDAY, SEPTEMBER 5, 2014
    [Blog, Publisher] 9 Ways to Create Great Content
    Fast Company published an interesting post about the proven ideal length of various headlines. Publishing great content is the key to getting a high search engine ranking and getting attention from the audience you are looking for. The post 9 Ways to Create Great Content appeared first on Writtent Blog. 'Image source. Be Unique.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog, Publisher] 5 Steps to Getting Visibility Across Your Marketing Operation
    When you have visibility, you know what content is being published across your organization, who is responsible for it, where it’s being published and when. Without visibility you risk publishing duplicate and irrelevant content. utdated content with broken links fester on your website or blog. Conduct a Content Audit.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog, Publisher] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Sure, these folks know how to put together a tweet or publish a status update, but they get overwhelmed when they''re trying to navigate the unwritten "rules" of these platforms to be successful. Were you impressed by their latest blog post? Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Blog, Publisher] 20 Amazing Examples Of Brand Content Marketing Hubs
    We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. The site provides an amazing customer experience, publishes great content every single day. love their mission statement: GE Reports is a daily, award-winning online magazine published by GE.
  • THE FORWARD OBSERVER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Blog, Publisher] Why A B2B Website Without A Blog Is Like A Car Without An Engine
    'Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. Sadly, many of these companies are missing a crucial element of making their website an engine of company growth – a blog. Here''s why. Help them.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Blog, Publisher] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Check out our blog post “ Everything You Need To Know To Successfully Live-Tweet Your Event ” to find out more on how to rock Twitter during your event -- but having knowledgeable, responsible coworkers manning the social media station will be a huge stress relief for you. Or at least the ones hovering by the coffee machine.).
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Publisher] Sales Leadership: You are the Practice Squad
    for New Sales Managers was published this summer. Ken@AcumenMgmt.com    www.AcumenManagement.com Blog:  www.YourSalesManagementGuru.com. 'Sales Leadership: You are the Practice Squad. You are a critical success factor and to improve the professionalism of your team you must build a practice squad mentality. Sales Training
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Publisher] Google is a lying liar that lies
    If you move your site to a popular publishing platform like WordPress or Drupal, you will have invested in a structured platform that Google gets already. 'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. Do it!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Publisher] The New Nonprofit: Better Communication, Bigger Donations
    Testing is key to creating high-performing messages – think like viral publisher Upworthy , who recommends writing 25 headlines before choosing one. The New Nonprofit: Better Communication, Bigger Donations was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Knowledge is power.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Publisher] Which Works Better for Blog Conversion: A Standard CTA or a Full Form?
    couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actual subscribe form. Could we increase lead generation from our blog by 4X? Putting It to the Test: Standard Blog CTA vs. Full Form. And it worked!
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Blog, Publisher] 7 Tips to Hire the Best Freelance Writer
    Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines. Research – Are you looking for short, lighthearted topical blog posts or in-depth academic articles that require boatloads of research? Look at Published Work. 'Image source.
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Blog, Publisher] Hinge’s Fab 5: August 2014
    Here are five of the best marketing pieces published in August. Do you ever think about contributing an article to a publication or blog but worry you’re not ready? 'With so many marketing-related articles online, it’s hard to keep up with the best content! Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Blog, Publisher] Why marketing is more important than sales
    This has led some recent figures being published of varying stats but in general somewhere between 70-80% of the buying process takes place before sales gets involved. The post Why marketing is more important than sales appeared first on Content Marketing, Virally Blog. 'Touchy subject this one, but one i feel compelled to address.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Blog, Publisher] 10 Expert Tips On How To Achieve Content Marketing ROI
    Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marketing , and now the latest on Content Marketing ROI. Each ebook contains insights from 10 experts. Here are the other 9 expert tips. Skip analytics reports for your CMO.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Blog, Publisher] How to Identify Buyer Personas for Professional Services Marketing
    Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. Influencers are probably more interested in blog posts that showcase your firm’s unique perspective. How do you begin?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Blog, Publisher] The Anatomy of an Optimized Blog Post [Infographic]
    You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Now comes the time you''ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. Blogging 'Congrats!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Blog, Publisher] How To Chop Up Your Webinar Content
    on a specific topic or theme which can be broken out into many derivative assets like emails, blog posts, SlideShares and infographics. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Blog Posts. And she loves helping them do it. Emails.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 26, 2014
    [Blog, Publisher] The ABC’s of Great Blogging: Be Original and Offer Insight
    'Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. And you need to create strong feelings around your published content so that people will take action and keep coming back.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog, Publisher] 8 Clever Ways to Triple Your Content Output (and Traffic)
    'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. Of course not! link]. link].
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Blog, Publisher] Why You Need an Editorial Calendar for Social
    We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. Regardless of which category your company falls into, an editorial calendar is what you need. It helps you maintain a consistent cadence. Social Medi
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog, Publisher] How to Get People to Read Your Entire Blog Post
    After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction. The bad news: People don’t read your whole blog post. Some people think that blogs should be really short. Blogging
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Blog, Publisher] Do Content Marketers Need To Have Writing Skills?
    But they need to have the ability to manage a plan and define a continuous publishing schedule (vs. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What about journalists? First, I appreciate every comment I get. Absolutely.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Blog, Publisher] Visible Expert Profile: David Meerman Scott
    ” He also began writing regularly, starting his own blog and contributing regularly to EContent Magazine, where he eventually became a contributing editor. Then, in 2005, he published his first non-fiction book, Cashing in With Content. This profile focuses on David Meerman Scott, a Visible Expert in marketing and PR.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Blog, Publisher] 10 lessons on Walmart’s social media strategy
    ESTABLISH GUIDELINES: There are  guidelines  on engagement, location-based promotions for associates and “Walmart Moms” who post or publish. MAKE YOUR BLOG A COMMUNITY AND KEEP IT REAL:   “Walmart Moms”  started in the late 2000?s. 'Walmart is the world’s largest public corporation, biggest private employer and largest retailer.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Blog, Publisher] Six Great (and brief) B2B Reads for Labour Day
    This blog post by Jeff DeGraff   is one I have come back to a few times since it was published last year. Michael Brenner writes a very good B2B blog that is almost as good as this one, but has the distinct advantage of managing to include a Monty Python reference. Thus begins another academic year. The Knights Who Say….
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Blog, Publisher] The 5 Step Formula for a Perfect Blog Post
    'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. Posts are published on a reliable timetable to build trust, authority and loyalty.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Blog, Publisher] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    'Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Blog, Publisher] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Scenario A : Serve an ad sold directly to an advertiser from the publisher.  . Your web browser points to a Web publisher and communicates via a publisher Web server.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Blog, Publisher] 32 Blog Post Ideas for Your Next Article
    Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. If you’re only using a couple blog post ideas, you risk getting left behind. These blog post ideas work for the most popular sites, like Buzzfeed and Huffington Post! Publish a Mind Map. 'Image source.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Blog, Publisher] A Brief History of Marketing Technology (and Social Media Marketing)
    Knowing which social profile was used to publish a post that a lead converted from can provide crucial insight. To dig into social media marketing, check out Act-On’s new Toolkit: The post A Brief History of Marketing Technology (and Social Media Marketing) appeared first on Marketing Action Blog - Act-On. Source: Wikipedia).
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Blog, Publisher] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
    Bear in mind that it’s going to be published under their byline. If I find a problem, I bring it to my subject’s attention and let them determine if it should still be published. Blogging 'As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. When to Use Their Voice. “Bam!”
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Blog, Publisher] Why Google+ Is Even More Relevant to Content Marketers
    Moz published a scientific correlation study in August of 2013 that aimed to better understand qualities of web pages with high rankings in Google. 'Google recently removed authorship photos from search engine results. They kept the author links, but took away the pictures. What does this mean? Google’s Indexing of Google+ Posts and Pages.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blog, Publisher] How to Become the Best Blogger in Your Niche
    Just take a look at this hodgepodge of an infographic from LUMA : In spite of the scary complexity, blogging is still the one of the most powerful weapons in the content marketer’s arsenal. And the better the blog, the better the content marketing efforts. You want to be a blogging rockstar? How often should you blog?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Publisher] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Having a resources section on your site with various forms of content including blog posts, guides, and videos will also engage visitors and keep them on your site for an extended period of time. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session. Anything over 2.00 Why is this metric important?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Publisher] The Importance of Marketing Awards for a B2B Demand Generation Agency
    'We recently published  Florida gets its own BtoB demand generation agency – Find New Customers. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. Jeff Ogden, President of Find New Customers has won many marketing awards. Love comments here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Publisher] 3 Steps to Building a Better B2B Target Account List
    While some of the larger B2B trade publishers have developed these offerings using data from their own properties and databases, some of the most interesting offerings are coming from newer firms like 6Sense that focus exclusively on predictive analytics and draw on a much broader data set. 'By Eric Wittlake, {grow} Contributing Columnist.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Publisher] Did I Just Get a Google Penalty?
    Use tools like PlagSpotter.com or Copyscape to test content published on and off your site. Make sure you are using proper SEO best practices on paginated pages and category pages of your site; these are often the culprits behind duplicate content on WordPress blogs. SEO Advice URL Canonicalization – Matt Cutts Blog.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] How Data Can Be a Competitive Weapon in Your Content Marketing
    Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. Using our research report as the seed, the additional content we generated included: Blog posts on our website. Contributed blog posts on third party sites. detailed blog summary of the webinar.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    The central product is the Atomic Engager CMS plugin that enables users to optimize content before it’s published. Though it won''t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. Or, “No one is grading you on your performance.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. a)  Text-based: Blog posts (non-visual), articles, white papers, case studies, landing pages. Have fun! d)  All of the above.
  • BIZNOLOGY  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] Write search optimized headlines but have a heart
    'When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Always Write for Google, Never for Humans. It’s true, no matter what anyone says — even at Google HQ!  Google Can’t Resist Hot Donuts.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] In the Content Marketing Kingdom, Third-Party Experts Rule
    This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. They, too, can help build your content kingdom.”
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] Why You Need to Stop Neglecting Your Old Content
    You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Posts quickly get pushed off your blog homepage, and offers stop getting promoted. Blogging Content Creation
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 18, 2014
    [Blog, Publisher] Blogging Strengthens Social Media Influence
    'Standing out from the crowd and assert authority When I explain to my clients that they need to start creating original content and regularly publish a blog for their marketing campaign influence, I usually encounter a lot of resistance. Blogging Strengthens Social Media Influence by Raymond Morin - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Blog, Publisher] Should you make the leap into sponsored content?
    Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. have never featured a paid product pitch in a blog post but many other bloggers are. asked the crew if I could publish some of the responses on {grow} and everyone was OK with it.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Blog, Publisher] The 12 Types of People You’ll Meet at a Conference
    If there’s a book signing at the conference (or maybe even if there isn’t), the superfan is first in line with every book the author has ever published in hand. This is the person who attends a conference specifically for blog (or other content) fodder. Should you be networking to make connections with smart people? Event
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Blog, Publisher] Social Media and the Stock Market: A Lesson in Global Manipulation
    disgruntled employee blogs about this and the company loses $500 million in market value overnight. This was investigated more thoroughly in 2010 by Cornell, who published their findings in the Journal of Computational Science—” Twitter mood predicts the stock market.” 'By Kate Prince, {grow} Community Member. Read on.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Blog, Publisher] Questions from the 5 Futuristic Email Tactics Webinar
    Monique Torres, Senior Writer at Act-On: In a recent conversation with Act-On and the Content Marketing Institute (CMI), Scott Abel, content strategist and professor of Digital Publishing at UC Berkeley, focused on tools that content marketers should not ignore, including adaptive content. Put key information at the top. Stick to basic HTML.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Publisher] How to Promote Your Content Using Paid, Earned & Owned Media
    The day after it was published, 20% of the total website visitors downloaded the ebook. The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. 'This post originally appeared on the Insiders section of Inbound Hub. Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Publisher] The power and perils of the pivot
    After seven months of emotional labor, Ive published my first sci-fi novel and released the baby to the world. Long story super-short, Im switching from a creative freelancer model to an indie author model, self-publishing books while facing all the challenges and facepalms that come with the transition. I’m losing clients.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Blog, Publisher] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    We''re going to walk you through how to compile a valuable curated blog post in this post. But first, download the free curated blog post template -- plus four other helpful blog post templates -- right here so you can follow along and easily create curated posts for your own blog. Plan Your Curated Collection Blog Post.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Blog, Publisher] The Revenge of the Content Monster
    The writers and designers had left it for the bright lights of Twitter and self-published daily newsfeeds. It began an aggressive breeding program and allowed things like executive blog posts and infographics to join its growing army. Its time, I believe, we added content to that list. Content is a monster. It was everywhere.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Blog, Publisher] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    Don’t just publish random videos. One of the reasons that blogging remains effective is that it gives Google a lot of content to analyze. Create a Blog Post for the Video. When you release the video, embed it on your own blog accompanied by an article that goes into depth about what visitors can expect to see.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Blog, Publisher] Hinge���s Fab Five: July 2014
    Here are five of the best marketing pieces published in July. Alyssa Nahatis, Adobe Digital Marketing Blog. This recent post from Adobe’s Digital Marketing Blog dispels some of the rumors and provides clarity on the subject of email marketing. What Every Managing Partner Needs to Know About Social Media. The 3.5
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Blog, Publisher] Inside the HBR Newsroom: How the World's Must-Read Management Blog Actually Works
    Each day, the folks at HBR.org publish five to seven pieces of top-notch content with a staff of fewer than 10 full-time digital editors and no full-time writers -- and they have over four million unique visitors reading their content every month. But no matter what, we specialize in getting the "expert take" on every subject we publish on.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Blog, Publisher] Why Quality Content is the Core for Any SEO Strategy
    Its the type of article you start by scanning but end up reading to the end  the kind of blog post you bookmark and come back to again and again. The post Why Quality Content is the Core for Any SEO Strategy appeared first on Writtent Blog. 'Image source. Is quality content the backbone of your SEO strategy? User Engagement.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Blog, Publisher] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. How to participate in LinkedIn Groups is a completely different blog post. B2B Online Marketing Blog Social Media Strategies Good Examples.
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Blog, Publisher] 11 Content Writing Secrets from the Pros
    Are you trying to fulfill your publishing quota, push your site’s rankings up, or distract your audience from the fact you’re not doing anything actually interesting? Don’t be afraid to try something new, but be sure to record your blogging metrics and apply your new found intelligence. 'Image source. Great.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Blog, Publisher] Website Actionable Intelligence and Goal Acquisitions
    For example, a website visitor might land on a blog page within your site, from a search engine query, looking for the answer to a question. In a previous blog post we discussed our approach that we dubbed " the Magic 8 Ball method " for Google Analytics and Google Webmaster Tools. They want that question answered. Rinse and repeat!
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Blog, Publisher] Why You Should Write Your Own Content
    write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. You’ll notice that when readers comment on my blog, I try to respond. You can hire people to help you brainstorm, edit, and publish your content. Content is that important.
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Blog, Publisher] Blogging 2.0: How to Convert Content into Leads and Sales
    For many professional services firms today, it’s an increasingly pressing question, and the answers are shaped by recent findings about the professional services marketplace: High growth firms reported focusing more on blogging than any other marketing technique. If not, it may be time for a blog refresh. Let's take a look.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Blog, Publisher] How to Structure Your Content Marketing Team
    Set a company-wide blog post quota, and a quarterly "offer" quota for those in leadership positions or those looking to move laterally or up in the organization. 'Gone are the days where content marketing is a "nice to have" or an "experiment" with which to dabble. But with more budget comes more responsibility. designer. Design.
  • WRITTENT  |  MONDAY, AUGUST 4, 2014
    [Blog, Publisher] 9 Simple & Powerful Copywriting Tips
    This should top every list of copywriting tips ever published: Keep it simple. The post 9 Simple & Powerful Copywriting Tips appeared first on Writtent Blog. 'Image source. My name is Karri, and I am a consumer. Every day, wherever I turn, someone is trying to sell me something. Simple. Powerful. Not sure where to start? Proven.
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