• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Blog, Publisher] Interesting Infographics: Create a Killer Social Media Strategy
    Develop videos and tutorials, write blog posts and whitepapers, and create infographics and images. Maintain a consistent content publishing cycle. Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Blog, Publisher] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You’ve already got many of the biggest pieces of a content strategy in place: you’re regularly publishing on your blog, you’ve got a few active social media accounts, and you send an email newsletter once a week. There’s a major difference between creating content and embracing a full content marketing strategy.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Publisher] Who Will Win the War for TV Ad Dollars?
    These companies typically eschew TV advertisements, relying instead on direct marketing like content marketing (Glossier, in particular, has perfected the method with its blog Into the Glossier) and targeted advertisements on platforms like Google and Facebook. The cycle keeps repeating itself. A big TV event gets broadcast. So what happened?
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Publisher] How to Develop a Business Guest Post Program
    There are numerous benefits to guest blogging. Hinge’s research found that blogging is one of the most effective online marketing tools, right up there with SEO and web analytics. With the proliferation of blogs and online publications, you’d think that securing a business guest post would be easy. But it’s not. Develop a Plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Publisher] Learn to create effective content by putting it through the RITE test
    It doesn’t matter how well you execute if your strategy is wrong in the first place” … which became a great blog post. Publishing your content isn’t a creative writing contest. Publish that same day and your readers will love you. Maybe the video, podcast, or blog post makes you laugh, inspires you, or amazes you. Timely.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Publisher] 28 of the Best Chrome Extensions for SEO, Productivity & More
    For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Blogging. Price: Free.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Blog, Publisher] 4 Secrets of Mobile Retention
    It can be hard to acquire users purely by virtue of being the biggest and the best in the category, so app publishers have turned to retention instead. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. By day 90, our findings show that retention drops to 1.89%. This gives them a 3.8%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Blog, Publisher] The Dark Power of Medium
    Most marketing blogs will have an article about how to use Medium as a marketer. Owned media, that is content within your own control such as a blog or your own newsletter, is undoubtedly a safer route to travel. Many of the best marketing blogs around have built their audience over a period of years. Medium is a powerful tool.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Blog, Publisher] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    We help hundreds of the world’s top brand publishers run their content marketing programs. Our blog and print magazine report more regular news coverage on the content marketing industry than just about any other publication. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. By aliens.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Blog, Publisher] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. technologies, including content syndication, online collaboration, blogging, and consumer generated media. Like this post?
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Blog content is getting longer and more visual. The average blog post is up about 19%, coming in at about 1,050 words in length. The average reader only spends 37 seconds reading an article or blog post. Long-form blog posts generate 9x more leads than short-form blog posts. Content Marketing Stats for 2017. 1.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    The content published in previous months attracts long-tail traffic. There’s not a whole lot of value in writing a decent blog post anymore. Unless the answer is a slam dunk, “Yes, this is 10 times better than anything else out there,” I’m not necessarily sure it’s worth publishing. Kate, New York.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    ” A few weeks after the event, xAd published Wegert’s article on the company blog. From September to October alone, the blog readership quadrupled. “Contently writers help us extend the life and messaging of the event with focused blog posts that can be shared months after,” she said. is ambitious.
  • CEROS  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] Digital Craft Weekly 49.16
    This post, Digital Craft Weekly 49.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Published each Monday, our mission is to inspire designers and content marketers with new ways of creating interactive content and immersive digital experiences. Happy reading!
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] 3 Neglected Content Distribution Trends You Should Test in 2017
    You can create the best blog posts the world has ever seen, and produce branded videos that inspire uncontrolled tears of joy—but all that’s irrelevant if that blog post musters only 41 hits, or if that video inspires a measly 28 views. Instead, marketers are seeking solutions to squeeze more value out of their content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] Content marketing strategy: Start with questions, end with insights
    If you’re in a niche without much competition, an easy way to begin creating content is brainstorming every question you can dream of related to your sustainable interest, and then publishing the answers through a blog, video, or podcast. If I wrote a blog post to answer that question, I would only be contributing to the noise!
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Blog, Publisher] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Is “content blindness” the new “banner blindness”? (24:55): In a recent op-ed piece published on Forbes Business , Brandpoint President Scott Severson addresses the idea that content marketing is likely to suffer a decline in impact due to the increasingly overwhelming volume of low-quality content being produced online.
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Blog, Publisher] How a Content Operation Benefits Front-Line Marketers
    Creative services: I have to assume you’d like to see your amazing designs published on the website, blog, sales collateral, and event booths. For example, corporate communications takes the dozen chapters of the eBook and uses them to publish to the blog. Sounds great, right? But what is the reality of your day-to-day?
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Blog, Publisher] 7 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. Editor’s Note: This blog post was originally published in November 2014 and has been revamped and updated for accuracy and relevance. © 2016, Contributing Author. While retailers are in the midst of their busy season, so are nonprofits.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Blog, Publisher] How to Build a Memorable Personal Brand on Twitter
    If you do directly reach out, see what you can offer in return – a mention in a blog post or article for instance. The fuel of social media is content,” says Schaefer. “I devote an enormous amount of time to creating original content on my blog which then becomes something I can deliver on Twitter that is helpful and unique.”. Repeat.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Blog, Publisher] Pause Your Holiday Playlist. It’s Time for Content Pros!
    How Disruptive Learning Keeps Content Relevant Anybody can start a blog or podcast these days. How to Safely and Legally Curate Content As the volume of content published online continues to explode, navigating the legal rights and wrongs of this content has become increasingly complex. The holiday season is in full swing.
  • CEROS  |  THURSDAY, DECEMBER 1, 2016
    [Blog, Publisher] How Graphic Design Legend Louise Fili Became “The Envy of Every Designer”
    This post, How Graphic Design Legend Louise Fili Became “The Envy of Every Designer” , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! ” Her influence in New York City is everywhere – from restaurants and subways to nearly every corner bodega in Manhattan.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog, Publisher] 3 Insights to Help Build Your Unified Customer Database
    The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. You can download the full survey report here (registration required) and I’ve already written some analysis on the Institute blog. All central customer databases are not equal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog, Publisher] Three drastic marketing changes ahead for 2017
    Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients happened. The content platform is a better blog than my website. Oh, can I even mouth these heretical words on Mark Schaefer’s holy marketing blog? By Mars Dorian, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog, Publisher] 10 Examples of Facebook Ads That Actually Work (And Why)
    Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content. 2) It's relevant. You can promote multiple of anything, not just products -- like different blog posts, ebooks, or webinars. One average, Facebook is home to 1.18 Format 1: The Right Column Ad.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog, Publisher] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Sign and publish the qualified lead definition. Stay tuned for the next blog post in this series, where you’ll get an up-close look at the lead handoff process. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  Part one  was about getting started.  Attend a webinar?
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Blog, Publisher] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. 1. Email campaigns, blogs, webinars, and ebooks all have a direct effect on pipeline generation. Check out examples of companies doing great content marketing in Top Marketing Blogs You Should Be Reading . 4.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Blog, Publisher] What content to blog for Google search success
    Write At Least One  Blog Post for Every Page of Your Website. The long and short of it is, start with writing a blog post based on every single page of your current website. What you can do, via a blog, is do what I do every week: noodle around, let the keyboard take me where it might. What to Write? You heard me. Go do it!
  • CEROS  |  TUESDAY, NOVEMBER 29, 2016
    [Blog, Publisher] Digital Craft Weekly 48.16
    This post, Digital Craft Weekly 48.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Published each Monday, our mission is to inspire designers and content marketers with new ways of creating interactive content and immersive digital experiences. Happy reading!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Blog, Publisher] Better Social Selling, an Interview with Jill Rowley
    spent some time on AT&T’s website, and on their blog site, and lo and behold, I found a video interview and a blog post of his boss, of Kay Kapoor. found this blog post and this video interview with her, and I shared it. The post Better Social Selling, an Interview with Jill Rowley appeared first on B2B Lead Blog.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Blog, Publisher] How to Validate Your Blog Post Topics: A 3-Step Process
    How to Validate Your Blog Post Topics: A 3-Step Process. 1) Get to know your audience really well. But in case you’re not, or you need to refresh your memory, here are a few questions you should be asking when you’re brainstorming blog content ideas: Who searches for information on this topic? SEO Blog Daily CanonicalThe result?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Publisher] Thought Leadership Marketing for the Subject Matter Expert
    For example, a firm might publish helpful content that explains confusing terms and concepts without offering any innovative or advanced thinking. Articles in trade publications, blog posts, white papers and executive guides can also communicate your insights and build your reputation. And why not? How do you become one? Writing.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Publisher] Why All Brands Need an Editorial Workflow
    Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances. That system becomes more complicated for brand publishers that must also align with marketing, legal, and design departments. An editorial workflow is not the sexiest part of publishing. Step 6: Publish. Step 2: Edit.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Publisher] How to Write an Introduction: A Simplified Guide
    mean, you already have a blog post you want to write. Then, he states the true purpose of the blog -- to explain why we should "never, never ever follow in [his] footsteps." In just three sentences, this introduction has captivated us and validated the story's existence with a looming life lesson. Blink. Blink. Blink. This is fun.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Blog, Publisher] 7 Marketing Automation Mistakes You Can't Afford to Make
    Write blog posts , create content offers , calls-to-action , and landing pages , and optimize your website so it will rank well in organic search. We recently published a blog post with 30 ideas for email list segmentation from real brands. 4) You send too many emails. What Is Marketing Automation? billion per year.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Blog, Publisher] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons. If you choose this path, be prepared to hear how easy it is to blog, and how many of your family members wish they could get paid to do it. Source: Giphy.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Blog, Publisher] How to Build a Full-Funnel Content Distribution Strategy
    Distribution can be significantly enhanced with a streamlined internal publishing process. The post How to Build a Full-Funnel Content Distribution Strategy appeared first on Kapost Content Marketing Blog. The answer? Think of it this way. In other words, it’s unclear where need is meeting opportunity, or where it falls short.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 22, 2016
    [Blog, Publisher] The more the messier for content marketing SEO success
    Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days. Same with blogging or any other type of creative behavior. Blog content, not ephemeral tweets or facebooks. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Please.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Blog, Publisher] Do you have to be a great writer to be a great blogger?
    But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts. ” That’s common feedback I receive about my books and blog posts.  If you can’t write, you can still talk, right? suggest that you literally read your blog posts aloud before publishing. Timely.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Blog, Publisher] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    Then, in 1998, the pair published a paper at Stanford titled “ The Anatomy of a Large-Scale Hypertextual Web Search Engine.” That's why SEL published the in depth article, “ What Is Google PageRank? ” -- very few people understood it. It’s not often that you see the word “fun” and “algorithm” in the same sentence. Okay, fine. Ever. ”.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Blog, Publisher] 7 Promotion Tactics to Get Your Content Seen
    With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. In other words, publishing content is not enough. There’s a terrible truth about content: Most of it will never be seen.
  • CEROS  |  MONDAY, NOVEMBER 21, 2016
    [Blog, Publisher] Digital Craft Weekly 47.16
    This post, Digital Craft Weekly 47.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Published each Monday, our mission is to inspire designers and content marketers with new ways of creating interactive content and immersive digital experiences. Happy reading! Cuba Center.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Blog, Publisher] How Your Content Marketing Can Get an Extra Lift From Influencers
    Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. Can he or she publish on your content platform(s)? Little Bird.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Blog, Publisher] What is the role of content marketing in an ad-free world?
    regard influence marketing as a sub-set of content marketing for the simple reason that on the web, in general the “influencers” we want to work with achieved that position through their content — videos, snaps, photos, and blogs. By Mark Schaefer. Here’s the current state of my advertising consumption. Maybe longer.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Blog, Publisher] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices. Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few. What do marketers need to know about this new project?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Blog, Publisher] 5 Trends Shaping the Future of Accounting Marketing
    Trust can also be built online by following a person in an online group, by reading useful content that they publish on their website or attending one of their webinars. Get more online marketing tips by checking out this blog post, Top 10 Advantages of Online Marketing for Professional Services. No more. ” 2. Treat it as such.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Blog, Publisher] 6 Tips for Collaboration When Producing and Sharing Great Content
    Let’s say Jeff is the writer, who works with Susan (the SEO person) on blog posts, for example. Once the post is written, Jeff sends it to Joe, the web person, who publishes it on the website, and then shares that with Mary, the social media person to promote. How will a blog post look when published on LinkedIn, for example?
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Blog, Publisher] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    We also explore signs that WordPress and Medium are ready to battle for website turf and proof that blogs are getting longer and taking longer to write. Our NewsCred recently highlighted some remarkable content coming from our friends at software company Autodesk, including its stunning new blog, Redshift. This week’s show.
  • BIZIBLE  |  FRIDAY, NOVEMBER 18, 2016
    [Blog, Publisher] What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]
    We will continue to publish deep dives on the data, so subscribe to the Bizible blog, and be sure to download the report below What’s the difference between highly effective marketers and those who are struggling to increase their impact? To see how they differ, we then compared them to the overall average. Marketing Priorities.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Blog, Publisher] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    It’s a huge resource for a lot of people, yet at the same time, there’s a lot of talk about the death of blogging. Why do you still blog? The number one reason I blog is because I find it helpful for myself. It’s interesting coming from more of a publishing perspective. Unfortunately, it does not.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Blog, Publisher] More Content is Not Always Better – Wise Words from Chris Vandermarel
    Content marketing has changed a lot, and I’ve definitely seen a few big shifts. A lot of marketers have been asked to think like publishers, and I think a lot of marketers also misinterpreted that and started creating more and more content with a “more is better” mentality. like the LinkedIn Marketing Solutions blog too. Let’s dig in!
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Blog, Publisher] 5 Quotes to Recharge Your Marketing
    In Gartner analyst Jake Sorofman’s blog “ Customer Experience Starts with Empathy ,” published March 18, 2015, he calls attention to the fact that your buyers have many things on the line, including their jobs and reputation. Surprisingly, valuable marketing lessons are all around us. Most people never listen.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Blog, Publisher] Voice from the trenches: Midway through writing a book
    It’s just when I come across a big problem that people are having that extends beyond the boundaries of blog posts, I dive in and solve it through a book. But it will be worth it because the original content from the book will show up in my classes, speeches, and blog posts. This has not been a plan. But how do you become known?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blog, Publisher] How the U.S. Presidential Election Influenced Changes at Facebook
    They bank on the public not looking closely enough to see if their story is from a credible source, then hope they share it to increase traffic back to their website, just like your staffing firm would do for your authentic blog post. Regardless of whether or not you were happy with the results of the U.S. Mark Zuckerberg doesn’t think so.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blog, Publisher] How the U.S. Presidential Election Lead to Changes at Facebook
    They bank on the public not looking closely enough to see if their story is from a credible source, then hope they share it to increase traffic back to their website, just like your staffing firm would do for your authentic blog post. Regardless of whether or not you were happy with the results of the U.S. Mark Zuckerberg doesn’t think so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blog, Publisher] Cutting, pasting, and going to court. Know your copyright rights
    Many people think that copying the article, pasting it into a new post, and publishing it on their blog is legal, so long as they give the author credit and possibly a link. Never copy/paste an entire article onto your blog. By Kerry Gorgone, {grow} Contributing Columnist. Our job is to protect you from unknown risks. Seriously!
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blog, Publisher] How Long Does it Take to Get Results from Content Marketing?
    Gone are the days of the content mills when “writers” churned out rapidly written, bland and grammatically deficient blog posts, web pages and more. There are many different content formats, but the foundations for most content strategies are blog posts. So, it’s worth understanding that there are different types of blog posts.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Blog, Publisher] How We Increased Pipeline 504%
    We’ve expanded our production to include webinars, ebooks, data-based reports, infographics and scorecards, while also publishing four or more blogs posts per week. Recently, our marketing team ran an opportunity and pipeline analysis report to see how much our organization has improved over the last year. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Blog, Publisher] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Long blog posts should be digestible and the content that has the best chance to keep the audience’s attention is video, due to its interactive nature. 3. This can be done through targeted blog post development, industry news articles, webinars, product videos, and more. However, the forward thinking should not stop there.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Blog, Publisher] How Can Schools Incorporate Video into Their Admissions Marketing
    Your students are already publishing their own video content about life at your school. Put together a short guide to helps staff and faculty create, publish and promote their own content. Some videos are blog posts, some are glossy graphics, or comprehensive reports. Everyone loves online videos. Video is All Over Social Media.
  • CEROS  |  MONDAY, NOVEMBER 14, 2016
    [Blog, Publisher] Digital Craft Weekly 46.16
    This post, Digital Craft Weekly 46.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Published each Friday, our mission is to inspire designers and content marketers with new ways of creating interactive content and immersive digital experiences. Happy reading!
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Blog, Publisher] 12 Great Examples That Prove the Power of Repurposing Content
    When you first publish a piece of content, the performance might be average. Publishing a variety of content gives you more access to search real estate for targeted queries. If you publish your content on other sites, then you’ll also (sometimes) have the benefit of backlinks. Blog content for the Convince and Convert website.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Blog, Publisher] The Best of the Best: 2016 Video Marketing Awards
    They decided to pick the most impactful stories and publish high-quality video testimonials with those customers. Blog VidyardianismMarketing can be a bit of a thankless job. It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. Thus, the “Users Happen” campaign was born.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Blog, Publisher] Top B2B and Consumer Content Marketing Minds & Advice
    Embrace the tenets of authenticity and transparency and publish unexpectedly truthful facts about your business. Everyone can be a publisher, but in order to be a successful publisher, you have to build your own distribution channels. In fact, it can be hard to distinguish the signal from the noise. B2B Content Masterminds.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Blog, Publisher] How Brand Storytelling Redefines the Marketing Budget
    Its blog didn’t tell stories, it held news and information about software updates. While all three of these can play a part in content marketing or story driven marketing, email and social tend to be far more integral in publishing and interacting around content than display tends to be. Marketers love their processes.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Blog, Publisher] The Anatomy of a Lead-Generating Website
    Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?). If you're looking for detailed information on building well-designed landing pages that are optimized for lead conversion, here are a few helpful resources: 7 Key Design Tips for High-Converting Landing Pages (blog post). blog post).
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Blog, Publisher] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    journalists – 58% – say social media is “very important” for interaction and 62% feel it’s a critical channel for publishing and promoting content. B2B Online Marketing Blog Marketing Measurement Social Media StrategiesIt’s that time in the year again. Social Media Strategy and Budgeting. source ). source ). source ). source ).
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Blog, Publisher] 9 Top Holiday Marketing Campaigns (For Every Season)
    Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. Melanie Duncan: Holiday Blog Blast. All of these posts were published before Halloween.
  • ACT-ON  |  THURSDAY, NOVEMBER 10, 2016
    [Blog, Publisher] Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing
    Whether people are taking you up on those offers, just the fact that these banner ads are appearing on publisher’s site as your customer browses the web, it gives them a very light touch, omnipresent feeling that you care, that you’re there for them, that you want to be of help, you want to be of service. It’s very powerful.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blog, Publisher] How to Reach More People on Facebook without Spending Any Money
    Every time I would share a blog post on our Facebook page it would be seen by double digits. But, for right now, when sharing blog content on Facebook I highly recommend publishing in a similar format to the success stories above. spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. YIKES!
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blog, Publisher] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    These issues then need to be further refined and turned into titles for blog posts, webinars, speeches and other pieces of content. Second is a talent for outreach — identifying and securing guest blog posts, finding speaking opportunities and reaching out to potential partners. Why is implementation so overwhelming? Too much to do.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blog, Publisher] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blog, Publisher] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    The answer to these problems spans way beyond the number of blog posts being pushed out each week; the real problem lies in the way that most content strategies are being developed. An example of pillar content that we’ve produced at HubSpot would be our Blog Topic Generator tool. Now what?". The Search Engines Are Changing.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blog, Publisher] Should You Optimize Content for Google AMP?
    On the part of the web players (ad networks, search engines, publishers, et al.), the motivation is to deliver a better user experience. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blog, Publisher] Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)
    The Hinge Research Institute recently conducted a survey of almost 1,200 managers and c-suite professionals in a wide range of industries -- the individuals most likely to influence business referrals -- and the results published in our Referral Marketing Study may surprise you. Blog posts and articles. They couldn't be more wrong.
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Blog, Publisher] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    All five have vested interests in the publishing world. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Does the future of publishing lie in the hands of apps? ” The publisher’s dilemma. Japan, and eight other countries.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Blog, Publisher] Today’s online influencers are wicked tough
    2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers? Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Blog, Publisher] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    Baidu Analytics is continually updating and becoming more user-friendly; in fact, a new version published at the end of October. B2B Online Marketing Blog Marketing Measurement analytics Baidu Search Engine China digital marketingMost B2B marketers are familiar with web analytics tools, such as Google Analytics. Other Helpful Reports.
  • NETLINE B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Blog, Publisher] Thank You from Robert Alvin, CEO of NetLine Corporation
    We are pleased to share this letter with you: Dear Loyal Customers, I am so proud to share with you today that NetLine has ranked in the top 100 for small private companies in the United States on Entrepreneur Magazine’s 2016 Entrepreneur 360™ List, published last week. Many members of the team have been with me for 10+ years.
  • ACT-ON  |  TUESDAY, NOVEMBER 8, 2016
    [Blog, Publisher] Need Content for Your Emails? Repurposing to the Rescue
    That first idea won’t work. I don’t have even one blog post.”. Promote some recently published content that didn’t get enough attention. Time to look at what’s been published lately. It’s got just three pieces of content – two blog posts and a buyer’s guide. Got an eBook you published lately? What to do?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Blog, Publisher] Top Personal Branding Tips for Thought Leaders
    And when you publish the final research report be sure to include your expert analysis along with the findings, and identify some practical takeaways your readers can apply to their businesses. As an added bonus, you’ll be able to use the findings to inspire countless blog posts and speeches (see #5 below). What areas, specifically?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2016
    [Blog, Publisher] How do I find time to create content? 25 Ideas!
    For your cooking blog, create a new post noting the original post and writer, list the five ideas, and then add two more ideas of your own. Push the publish button any way. Why not invite some of your trusted friends to submit a a guest blog post, a video for your channel, or a “takeover” of your Instagram or Snapchat account?
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Blog, Publisher] This Week in Content Marketing: Social Media Platforms Take More Victims
    Why you may soon be seeing more agencies launch their own print magazines (18:10): Following the latest magazine launch by think tank JWT Intelligence, our second Adweek article of the week predicts the rise in print publishing ventures as a way for agencies to connect with clients, as well as with their own internal teams. Click To Tweet.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Blog, Publisher] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    Here’s an example of my search for “blogging:” (Remember -- start with broad search terms.). Here’s the search volume of “blogging” and related terms: 4) HubSpot Keywords App. Due to the plethora of different blogs and news outlets, many different websites can cite the same statistic without citing its original source.
  • CONTENTLY  |  THURSDAY, NOVEMBER 3, 2016
    [Blog, Publisher] ‘How, Wow, Now’: Inside the Strategy That Made Monster.com CMI’s Content Marketing Program of the Year
    Look at how Tomas Kellner left Forbes to change the way people think about GE , or how Zak Stone turned Dollar Shave Club into one of the most intellectually curious publishers on the web. In the past half-decade, dozens of notable journalists have transitioned into content marketing roles. What attracted you to the content marketing space?
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Blog, Publisher] 10 of the Best Podcasts About Business and Management
    Who has the time to keep up with all our favorite blogs and social feeds nowadays? Episodes are published on the 1st and 15th of each month and last 30 minutes. 8) For book-driven business insights: Jeff Brown. Publishing executive Michael Hyatt co-hosts his weekly This Is Your Life podcast with emcee-for-hire Michele Cushatt.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blog, Publisher] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    rely heavily on Amazon’s self-publishing platform, but work hard on diversifying my income through illustrations and consulting work so I don’t crash when Amazon changes the rules. By Mars Dorian, {grow} Contributing Columnist. viciously addictive series has taken my mind hostage and filled it with warnings about the future. You get ranked.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blog, Publisher] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    The file sharing and storage service has many types of potential customers and attracts them with targeted content at the Dropbox , Dropbox Business , Dropbox Tech , and Dropbox Developer blogs. Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world." Need inspiration for your own strategy?
  • VIDYARD  |  TUESDAY, NOVEMBER 1, 2016
    [Blog, Publisher] How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
    In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of their online video content. Blog Demand Generation Marketing Communications Marketing Leadership Sales Leadershipdepartment required. support.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Blog, Publisher] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    While I highly recommend reviewing this blog post , here is a summary of steps we have learned to be critical (content marketing-specific), regardless of the question being answered. B2B Online Marketing Blog Search Engine OptimizationGoogle Business Listings. Why B2B Marketers Should Care. How To Manage This Result. Be Patient.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Blog, Publisher] The Right SEM Strategy for Schools
    You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. Infusing all your digital assets with SEO best practices should be part of your standard practice for every piece of digital content your school publishes.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Blog, Publisher] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Something like this: How to Personalize the Customer Experience – Act-On Blog [link]. Word to the wise: Get permission from the YouTube video creator before you publish the GIF. If you can leave a comment on the content they share (blog posts, videos), do. Want proof of how fast social media evolves? Add line breaks.
  • FATHOM  |  MONDAY, OCTOBER 31, 2016
    [Blog, Publisher] Preparing for Digital Transformation: A 7 Step Plan
    Prepare for Digital Transformation, Think Like a Publisher. Accomplishing this requires dedication to content, the same type of dedication a publisher would show. Read our 7 steps below: 7 Steps to Thinking Like a Publisher: Set goals and document strategies. Analytics / Big Data Blog Feed Content Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2016
    [Blog, Publisher] 5 Account-Based Marketing Pitfalls to Avoid
    personally do this by publishing daily on our blog. 3. B2B marketing has been touting account-based marketing (ABM) as a key strategy that is helping to fine-tune prospects that are ideal for your solution. Part of ABM's effectiveness is its ability to provide very relevant and detailed data. Account-Based Marketing
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Blog, Publisher] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    From the blog posts they read to the emails they open, a CRM is designed to tell the story of where your visitors have come from, and where they’re going, allowing you to tailor your marketing strategy to the pains and passions of your customers. Marketing technology is evolving at an incredible pace. Google alone handles over 3.5
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Blog, Publisher] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Want to learn how to plan, publish, and promote viral infographics? If you’ve already got a blog and some content under your belt, the best place to find a topic is to look at your most popular content from the past. For example, one of the clients I work with owns an interior design firm and her blog has some great content on it.
  • ACT-ON  |  MONDAY, OCTOBER 31, 2016
    [Blog, Publisher] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    Make sure you publish your personas and buying journey maps internally so that everyone in the organization is on the same page. For example, if your target persona is likely to be looking for articles and blog posts around a certain topic, you should begin to build that content and optimize it for search engines. Did you miss part 1?
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