• HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog, Publisher] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Maybe you wrote a guest blog post or allowed someone to write for your blog. Ever had to nudge a partner to publish a guest blog post you delivered last month? Do you have guest blogging relationships? Subscribe to the BoostSuite blog and learn more about the free BoostSuite advertising platform. Isn’t it?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog, Publisher] How Empathy Will Grow Your Sales and Marketing Pipeline
    Here’s an overview of 7 ways to practice empathetic marketing. I’ll expand on these points during my Dreamforce session and in future blog posts. We’ve become publishing machines, creating content for content’s sake. The post How Empathy Will Grow Your Sales and Marketing Pipeline appeared first on B2B Lead Blog.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog, Publisher] Ranking Our Top 10 Blogs from the Summer
    As the weather in Boston consistently dips below 70 degrees for the first time in nearly five months, let’s try to picture ourselves on the beach, ice-cold beverage in hand, kicking back and enjoying some company (beach, drinks, and company not included in this blog). With that in mind, here are the top 10 SnapApp blogs from summer.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog, Publisher] The Hashtag That Could Tilt the Marketing Automation World
    There are two key pieces to a #ContentMarketingAutomation integration: Email Publishing. One of the most powerful things about #ContentMarketingAutomation is that it reduces headaches by giving marketers a streamlined and organized method for creating, reviewing, and publishing content for their email marketing campaigns. Lead Reports.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog, Publisher] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. Here’s a shorter news article from Mashable, the blog-turned-news outlet that covers anything and everything related to the technology in our lives. It keeps things interesting. How are readers consuming content? Videos.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Blog, Publisher] ScribbleLive Spark: Learn More About Your Audiences With Polls
    In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). TL;DR. Why is this? What / How. In the content studio, select ‘create poll.’.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Blog, Publisher] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    Empower staff to build stellar profiles (complete with links to the company page and a logo), and encourage them to share company content—blog posts, videos, images—to increase the reach of your message. Any LinkedIn user can publish to LinkedIn Pulse , which functions as its own self-publishing platform within the LinkedIn site.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Blog, Publisher] 12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
    study published in the Journal of Consumer Research found that nostalgic feelings made participants more willing to spend money on consumer goods and services. Nostalgia marketing is the advertising equivalent of comfort food. It would appear that advertisers are catching on. 12 Examples of Nostalgic Ads. 1) Spotify. Atreyu exclaims.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Blog, Publisher] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    But Robert feels the bigger question here is why publishers are letting third parties dictate the terms of ad inventory, when they should be serving higher-quality content experiences themselves.    . PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Click To Tweet.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog, Publisher] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    That’s why a regularly maintained blog is a must-have for every business. Anyone can start a blog for their business. Blogs are hard work. Unfortunately, many people become discouraged and abandon their blogs in frustration. If you want to build your blog readership, you have to publish content consistently.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog, Publisher] Will the Era of Knee-Jerk Content Marketing Ever End?
    One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As the managing editor, I gladly accept pageviews in any which way, even those that are *late* to the party.) Yet at the time of me taking that screenshot, eight people had Retweeted Molly.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog, Publisher] SnapWrap: On Writing, Building a Team, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! . Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). You might aim to write something every day, even if you don’t publish it anywhere.
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog, Publisher] This Content Marketing Stuff is Getting Complicated
    Publish high-value educational content to overcome the challenges. The post This Content Marketing Stuff is Getting Complicated appeared first on Kapost Content Marketing Blog. Content marketing in a nutshell: Identify the challenges your prospects and customers face. Capture leads and nurture prospects into customers. Sales go up.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Last fall, Bulldog published a blog post about why marketing conferences are worth the investment. I won’t repeat what my colleague Courtney wrote, but I will assert that spending time immersed in learningand hearing from different perspectives can be revitalizing. Not much has changed in a year. Why is that? Three letters…A. B. M.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] How Global Citizen Became the BuzzFeed of Social Activism
    News stories have replaced first-person blog posts. The reason for its effectiveness, he explains, is that like marketers and publishers, politicians are also at a loss for how to engage with their audience. A few weeks ago, comedian Chelsea Handler stuck her face in a bowl of spaghetti bolognese. PastaPolitics.” In the U.S.,
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. blogs anymore—they’re. of the “brand blog,”. workflows to publish content quicker? much room publishers have to grow. Publish or Perish” CMO report, content marketing.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. Publishing quality content over time requires a healthy investment when you account. publishing more content often leads to diminishing returns. SEO, it may be better to publish fewer pieces of content that are. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] Content Methodology: A Best Practices Report
    learning and iterating through each round of publishing. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. Content is being published, shared, and consumed everywhere—across dozens of. publishing.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] Staffing and Launching Your Content Marketing Program
    posts published in February. previous 18 months publishing three or four stories per. In February, stories published last year like “The. blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. brand and as a publisher.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] Content Marketing Playbook: Strategy and Roadmap
    planning for a future in which GE would be a publisher, not just a marketer. be edited by a professional editor and publish it in a. publisher.” you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] Evangelizing a Content Marketing Program
    So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. roadblocks can get in the way of your effort to consis- tently publish high-quality content and act like a media. process, hierarchy, and consistent publishing cadence. All rights reserved.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    Should he switch over to his DSLR camera to snap photos for the GE Reports blog? The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Go beyond the blog. Would his signal hold? Watch it  here.) Not GE. ” 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] The disconnect between social media popularity and business effectiveness
    Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. By Mark W. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. You can automate just about everything.” What is true?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] How to Incorporate User Generated Content into Your Nonprofit Marketing
    Over half of Americans trust UGC more than what you publish, and 84% of Millennials say they're influenced by the UGC you share on your own website. You know your blog is an engine attracting new visitors to your website. Make it easy for those members with a good story to share it in their own words on your blog. Run a contest.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Publisher] How to Engage Your Audience Using Digital Advertising
    Lots of websites host third party advertisements distributed by ad publishers. The disconnect in quality and security between the website host and the advertising publisher has caused a lot of tech savvy browsers to use ad blockers. Here's an example of a content-led ad for the keyword 'blogging'. 3) Improve your targeting.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Blog, Publisher] How Gimlet Hacked Slack to Reinvent Its Comments Section
    Publishers have struggled mightily to curb such behavior in their comment sections. NRP was the latest major publisher to get rid of commenting. ” A number of publishers have used alternatives to the standard comment section on an owned property. Virtual anonymity stokes rage. ”). The opposite is true thus far.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Blog, Publisher] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. Key Takeaways: Facebook Live drives greater engagement and reach than publishing recorded video or sharing a YouTube link.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Blog, Publisher] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    When we began publishing this report eight years ago, much of our data revolved around the adoption of inbound marketing. In the past, content marketers poured their efforts into their blog. With the rising trend of content decentralization, marketers are now seeing the benefit of publishing on additional channels. Tweet this].
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Publisher] Tips on how to use LinkedIn for Better Lead Generation
    In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. development?
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Publisher] 4 Marketing Lessons for the Staffing Industry from Apple’s iPhone 7 Launch
    Are you creating a Facebook event, sending an email reminder or publishing an article about this event on your company blog? No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. You need to build up excitement before an event. Water resistance. Better photos.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Publisher] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    Anthem launched its blog, now named The Benefits Guide , as the first step toward building out a fully fledged content hub. As for the content itself, Anthem sought to keep its site engaging and fresh by employing a wide variety of content types, from blog articles and video to interactive timelines, quizzes, and surveys.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Publisher] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Let’s take a look: Marketing Myth #1: Amplification starts after you hit the publish button. Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. For three days, content marketers from around the world take Cleveland by storm.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Publisher] Your Audience Called. They Say You’re Fired.
    Often there is a real push and pull between what your audience wants you to publish, and what you (or your boss, or your boss’s boss) want to publish. There’s a disconnect when we say “our customers are our #1 priority”, but then publish content that’s not much more than an advertisement. ” – Zig Ziglar. Now what?
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Blog, Publisher] 20 Examples of Social Proof in Action
    This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user. 2) Celebrity Social Proof. In their review sections, they publish the breakdown of the different ratings so visitors can easily see if the majority of purchasers were happy or unhappy with what they bought. Score.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Blog, Publisher] How to create a winning strategy with crappy content
    It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.” If you don’t believe me, try competing with Hubspot in the content space.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Blog, Publisher] Inbound Marketing or Outbound? Which is the Winner?
    On the inbound side, social media, SEO, and blogging have become important pillars. Check out our blog post on creating content that converts. Every content marketer is now a professor and every brand is now a publishing house. But are marketing teams really migrating away from outbound marketing? Modern Definition of Outbound.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Blog, Publisher] The Decentralized Content Marketing Playbook [Infographic]
    In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. Top content marketers aren't simply cranking out blog posts and ebooks. But, your website isn't as important as you think -- at least not on its own.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 17, 2016
    [Blog, Publisher] Should Your Content Marketing Strategy Still Include Guest Posting?
    But as long as his name is on the cover in that iconic white block print, it’s a James Patterson product—which typically guarantees a return for the publisher and allows for a breakneck pace of around eight books per year. Guest posting has long been a common tactic in the content marketing strategy toolbox. That’s strange.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Blog, Publisher] This Week in Content Marketing: The Business Model of More vs. Less Content
    The future is more content (14:15): A recent post on BuzzSumo opines that content marketers have not yet reached their peak levels of content production, leaving plenty of room for further increases in the volume of content brands and publishers can produce. Then, we wrap up with an example of the week from Kodak. This week’s show.
  • VIDYARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Blog, Publisher] Video Marketing How-To: A Year of Videos
    By analyzing the last nine videos I published, I can see big spikes on the days they launched, and sadly, diminishing returns in the days after. Then, I took a look at whether the blog posts themselves are performing well. Blog Marketing Communications VidyardianismThankfully, the answer is yes! That’s content with longevity!
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Blog, Publisher] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Now you’re stuck investing in more SEO content just to date the previously published content that inevitably becomes useless. Backlinks are huge for our SEO strategy on the blog. Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? Two hundred factors.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Blog, Publisher] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    He went on to explain this example: If you have $1K to spend on social media advertising, and your blog puts out 10 posts a month, the worst thing could do is split the money up and use $100 to promote each post. How important is it to publish content on external sites like Medium or LinkedIn? New technologies were being introduced.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Blog, Publisher] 7 Ways to Create More Interesting Content for Your Blog
    And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. The blog post captured large amounts of attention and generated high engagement, with 248 comments. Blogging is all about relationships.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Blog, Publisher] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. The average blog reader spends just 15 seconds on any given post, and – even more shocking – most readers spend 2.6 B2B Online Marketing Blog Content Marketing b2b content marketing content marketinghowever.
  • VIDYARD  |  THURSDAY, SEPTEMBER 15, 2016
    [Blog, Publisher] The Perfect List of Marketing Technology for Small Businesses [Infographic]
    Blog Demand Generation Marketing CommunicationsYou’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient. But the process of finding the right marketing tech is not efficient. Wanna share this infographic? Go for it!
  • ANNUITAS  |  THURSDAY, SEPTEMBER 15, 2016
    [Blog, Publisher] B2B Marketing Enters the US Market – Q&A with James Farmer
    I was fortunate enough to catch up with James Farmer , Founder and Publisher of B2B Marketing , a B2B-focused media company with a bold and outstanding mission to “actively empower marketers and leaders to drive serious business growth.” It is not small. We care passionately about the sector and watching it evolve.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 15, 2016
    [Blog, Publisher] What is structured content?
    Challenges to structured content publishing. In my experience, the weak links in content publishing are taxonomy and tagging. Most authors and editors like to write a whole blog post or article, rather than a bunch of components that could be assembled into an article or blog post (or both), for any device.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Blog, Publisher] How Can Small Schools Tackle Inbound Marketing?
    Set some milestones, such as publishing one blog post a week and making one new offer a month. If you already publish a blog, review your current posts in light of your new persona profiles. If your persona process revealed that your blog has been focusing on the wrong topics, time to change course with your posts.
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Blog, Publisher] Digital Marketing Agencies – How They’re Changing
    It could be as little as how to turn an email, into a blog post, into an article, into a presentation, into a retirement plan, through a movie option or something; to bigger moves on how we integrate our clients and our teams. In this Episode: How digital agencies have changed over last 5-10 years. How to keep your clients. All of a sudden.
  • HG DATA  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Blog, Publisher] 8 Data-Driven Podcasts You Need To Hear Right Now
    An audio companion to the Data Driven Security blog , the series delves into the dark art of data protection and privacy with security experts who are pioneering the data-driven security movement. Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. Data Driven Security. Data Stories.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Blog, Publisher] How To Excel at Four Primary Types of Social Media Content
    In social media marketing, it’s not enough to simply publish content on your own channels. Guest blogging is the most well-known technique, but you could also arrange a video collaboration or even an Instagram takeover. Let’s kick off with some sobering statistics. Every single minute , social media sees: 2.4 Period.”
  • SNAPAPP  |  TUESDAY, SEPTEMBER 13, 2016
    [Blog, Publisher] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    Users publish content, users vote on content – and the cream rises to the top. To learn more about how to get people to comment on your blog posts, I recommend HubSpot’s article here and Quicksprout’s article here. If you want the best B2B marketing news, there’s one place to go. Inbound.org. There’s no magic formula. oncise. redible.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Blog, Publisher] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. In the digital world, this requires publishing online content that your prospect can't resist in to attract traffic to your website. People are visiting your website and blog.
  • JUNTA 42  |  TUESDAY, SEPTEMBER 13, 2016
    [Blog, Publisher] Go All In With Content Marketing or Do Nothing: #CMWorld
    COPE — Create Once, Publish Everywhere — is an approach that can help with what Jenifer was saying. As Stephanie Reid-Simons explained in her presentation on the subject, “Create once, publish everywhere to maximize everything you make.”. Create once, publish everywhere to maximize everything you make says @betterlater.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Blog, Publisher] How to Breathe New Life Into Old Content
    How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. Buffer was the one to really bring it into the spotlight when they published their epic how-to-do-a-content audit post.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Blog, Publisher] Why You're Thinking About Digital Marketing Analytics All Wrong
    social media vs. blogging vs. email marketing, etc.) social media, blogging, email marketing, SEO, etc.) Did that email generate more leads than the blog post you published yesterday? Do they read your blog? Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Blog, Publisher] Marketing Yourself as an Expert: What Clients Look For
    They’re headlining industry events, being quoted in trade publications, and contributing expert opinions to articles, blog posts, and broadcasts. They’re published in prestigious publications (27%). By demonstrating your expertise every time you write a blog post, give a speech, or put on a webinar. The Benefits of Visibility.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Blog, Publisher] 8 Strategies to stand out when you’re late to the content marketing game
    There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute  in a never-ending war for attention. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. By Mark Schaefer. Move to an unsatured social platform.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Blog, Publisher] Prepare to Be Ignored if You Don’t Have Subscription Goals
    As you may know, I grew up in B2B publishing. Delivering compelling content to that audience through one major platform (blog, YouTube, iTunes). My friend Brian Clark, founder of  Copyblogger Media , went from “just a blog” to becoming one of the fastest-growing SaaS companies on the planet. This has to change. Click To Tweet.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Blog, Publisher] The Guide to a Successful Employee Advocacy Plan
    With content being published around-the-clock, marketers expect to see results quickly, even though establishing a company’s presence and credibility online requires time and patience. There must be a variety of content such as webinars, blog posts, whitepapers, case studies, podcasts and so forth distributed frequently and regularly.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Blog, Publisher] 30 Terms Every Sales and Marketing Professional Should Know
    Blogging. This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Churn Rate.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Blog, Publisher] Skyword’s Top Takeaways from Content Marketing World 2016
    Pulizzi urged marketers to target one audience at a time, with one mission and message, telling a different story and publishing consistently. This message was similar to what Davis writes about in his recently published book, Town Inc. Co-written by Linsey Morse. Wednesday. “You’re either in or you’re out. So what?
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Blog, Publisher] SnapWrap: On Trust, Competition, Keeping It Simple, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: How Much Do People Trust Your Content? Times Less Was More in Content Marketing.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Blog, Publisher] Why Snapchat Might Be Your Next B2B Marketing Tool
    They recently published the blog post, “ Oh snap! They use the social channel to maximize other aspects of transparency between the retailer and the customer, publishing raw, live footage to better connect with their audience. When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos.
  • 6SENSE  |  THURSDAY, SEPTEMBER 8, 2016
    [Blog, Publisher] Part 1: The 4 Business Use Cases of Predictive Intelligence
    In the first blog of a two-part series, we spotlight the business processes and implementation guidelines for the two marketing use cases of predictive intelligence. Validate the accounts reached through publishers and ad-networks. Account-Based Digital Advertising. Minuscule inbound conversion rates from advertising campaigns. Lates
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Blog, Publisher] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    CSO Insights recently published a study showing that social selling training services were ranked by sale-enablement professionals as the service with the highest need for major redesign, followed by the actual ROI and value justification of those training services. But Web 2.0 The Hidden Danger of the External Social Consult.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Blog, Publisher] Why Nonprofits Should Start Inbound Now
    Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. The inbound tactics to attract your ideal prospects include: boosting traffic to your website via SEO-optimized pages and blogs, and earning high quality backlinks. Blog posts are (a bit) like wine.
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Blog, Publisher] How to Create an Engaging and Effective Presentation
    could talk for a long time about audience, and in fact I will in an upcoming blog – so more on this later. In book publishing, this is often referred to as “backmatter.” Maybe you can take the transcript – or your speaker’s notes – and transcribe them into a blog (or three). How wrong I have been. These things are hard to write.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Blog, Publisher] 13 Examples of Super Skimmable Content
    TL;DR: Your readers don't have enough time to fully read your long-form blog content. They're a great opportunity to beef up your email marketing strategy for subscribers or to publish a highly valuable, skimmable piece to draw more readers to your site. 3) CNN.com. What does skimmable content look like? million in under two years.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blog, Publisher] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    In your website’s blog, focus on writing posts that answer the questions your prospective clients face. good way to create inbound links is to publish guest blogs or articles on high-quality, third-party websites. Did you know you’re being watched? How is it written? Is it easy to skim? We’re not all top-notch writers. Share.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blog, Publisher] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. Content Evaluation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blog, Publisher] The Rise of the Unread: How to Avoid the Burial of Your Content
    Your​ ​content, yes​ ​that​ ​blog​ ​post​ ​you​ ​spent​ ​hours​ ​crafting​ ​(and​ ​even​ ​more hours​ ​getting​ ​signed​ ​off)​ ​is​ ​already​ ​buried​ ​under​ ​piles​ ​and​ ​piles​ ​of​ ​unread.​ The​ ​Unread​ ​(content)​ ​has​ ​risen​ ​and​ ​is​ ​stalking​ ​the​ ​internet. More​ ​on​ ​that​ ​later. Content​ ​Marketing​ ​is​ ​Everywhere.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blog, Publisher] How Technology Marketers Can Reach CIOs
    He is most likely to seek information on IT vendor and publisher websites. [iv]. He is most interested in reviews, demos, technology news and how-to content. [v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. Here’s why. link].
  • PUZZLE MARKETER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blog, Publisher] Why Twitter #Hashtags Are Worthless [Infographic]
    The technology has it’s purpose, for example automatically tweeting one of your recent blog posts to your followers, but it also provides ample opportunity to turn a real person into a robot. recently discovered an infographic by VENNGAGE , which is a company that provides everything you need to create and publish infographics for free.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blog, Publisher] 18 of the Best Personal Websites We've Ever Seen
    Blogs. Consistently publishing on a blog is a great way to attract attention on social media and search engines -- and drive traffic to your site. Blogging is a smart way to give your work a personality, chronicle your experiences, and stretch your writing muscles. Best Practices for Blogs. Publish often.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog, Publisher] How This Agency Built a Viral YouTube Channel From Rejected Ideas
    At some agencies, rejected ideas get scrapped and disappear for good. At Denizen , they’re used to make viral videos. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). We want to create an ad that earns an audience.’
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog, Publisher] How to Build the Marketing Skills of Your Billable Professionals
    With a bit of training and practice, your professionals can become respected — even sought after — teachers, freely sharing their expertise and advice at speaking events, in webinars and in video blog posts. Blog posts and articles. Believe it or not, but billable professionals can make great marketers. You may be skeptical. Speaking.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog, Publisher] High-Profit Prospecting
    High-Profit Prospecting b y Mark Hunter, published by AMA (American Management Association) has laid out solutions to one of the top sales problems facing every sales organization. His blog has been rated in the sales blogs in the world! Blog:  www.YourSalesManagementGuru.com. High–Profit Prospecting. book review-. Book
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog, Publisher] 7 Ways You're Letting Guilt Sabotage Your Work
    In a study published in the Journal of Personality and Social Psychology , it was reported that people feel more motivated to complete tasks when they’re busy -- even if the deadline to get it done has passed. It probably took you a few minutes to read this blog, right? But guess what? And it’s killing the quality of our work. Aim.”.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog, Publisher] How Can Schools Find Budget for Inbound?
    This includes every piece of your blog, newsletters, email nurturing series, premium content, and landing pages, as well as your PPC ad spend and social media efforts. robust inbound strategy helps your school develop a strong online reputation through the awesome content you keep publishing over time. Education
  • WRITTENT  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog, Publisher] Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…
    We had some questions about the process of inbound marketing, as we wanted to know how often they create content, what challenges they encounter, what problems they wish they could magically solve, and how they measure success on both the blog level and blog post level. How do you measure the success of your blog? Thank you!
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Blog, Publisher] Marketing Jobs: The Outlook is (Still) Bright
    Editor’s note: This is an update of the blog post we ran last year, summarizing employment opportunities in marketing for the near term. And in 2016, four years after that stat was initially published, we’re pretty dang close. Statistics and references have been updated. That’s impressive; so, where is our industry heading? Education.
  • NUSPARK  |  SUNDAY, SEPTEMBER 4, 2016
    [Blog, Publisher] Lead Nurturing for Higher Education: Best Practices
    You might have an email released on a Monday that details a new student orientation event scheduled in the upcoming weeks, and then follow up in the proceeding days with social media posts with calls to action back to a website blog post detailing the specifics of the upcoming event. Automate Your Efforts. Coordinate Content With a Calendar.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 2, 2016
    [Blog, Publisher] Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content
    Basically, you want to know if your blog posts and ebooks are driving leads and opportunities. To show the similarities and difference, we decided to take a look at our own marketing data and show how the blog posts shake out according to both ways of measuring success. These three posts that were published in about the last 6 months.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 2, 2016
    [Blog, Publisher] Interactive Content Marketing Weekly Roundup: August 29 - September 2
    Every day, we’ve seen a new and exciting topic posted up on the blog. First Friday of the month is always a reason to celebrate! And even more so for this Friday since it’s not only Labor Day Weekend but the weekend before Content Marketing World… and we can’t wait! Top 7 that. Enough already with the fluff content! Want the proof? Facebook.
  • VIDYARD  |  THURSDAY, SEPTEMBER 1, 2016
    [Blog, Publisher] 30 Examples of Personalized Videos That’ll Really Get Your Attention
    For even more inspiration, check out the new personalized video inspiration hub that showcases 30 different examples of personalized videos recently published by brands across a variety of markets. Blog Marketing CommunicationsPersonalization is a hot topic in the worlds of marketing and sales. It’s All About Connecting. Check.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 1, 2016
    [Blog, Publisher] Best Branded Content of August: When Data Storytelling Meets Donald Trump
    Square Enix/Deus Ex: “Human by Design” Dillon Baker, associate editor: This documentary, created in a partnership with CNN’s branded content studio Courageous and video game publisher Square Enix, is a great example of branded content that people will actually watch. — KANYE WEST (@kanyewest) August 31, 2016. Pancake.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Blog, Publisher] What B2B Marketers Need to Know About Social Media in China
    WeChat Official Accounts lets people and companies publish articles to followers who are interested in their content. Compared to WeChat, a tool mainly used for connecting to people you know, Weibo provides a self-publishing platform that’s available to a broader audience. You will quickly find out that they rarely have those accounts.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 1, 2016
    [Blog, Publisher] What No Man’s Sky Teaches Us about Digital Storytelling
    But what’s more interesting about this story is the way in which this small, indie game publisher was able to get people so excited about its inaugural title in the first place. From galaxy-trotting misadventures to the endearing qualities of the most paternally concerned robot ever created (“Danger, danger, Will Robinson!”),
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Blog, Publisher] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    In this blog, I’ll share three unique ways to make your content and campaigns more engaging: 1. This blog was co-authored by Bob Geller, President of FusionPR. Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. One of the most impactful ways? Get Personal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 1, 2016
    [Blog, Publisher] Success may mean staying true to what you know is true
    The company saw the writing on the wall and knew they needed to make big changes to adjust to the digital age. I was invited by the publisher to come into their office and present my innovative new ideas to monetize. Well, if I really did invent Groupon, I probably would be on my yacht in the Mediterranean right now instead of blogging.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Blog, Publisher] 5 Tips to Improve Your Nonprofit's Email Strategy
    Attracting people to your organization and into your prospect database is why you publish all that great content. If not, then you need to reassess what you're publishing. Perhaps your inbound list is light because traffic to your website and blog is light. Subscribers are growing, but they're engaging with emails less?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Blog, Publisher] What Is Digital Marketing?
    Blog posts. method of driving traffic to your website by paying a publisher every time your ad is clicked. Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. Blog posts. People spend twice as much time online as they used to 12 years ago.
  • CONTENTLY  |  WEDNESDAY, AUGUST 31, 2016
    [Blog, Publisher] Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?
    We should also focus on social media stories a bit more, and probably not publish quite as many stories on content strategy. When you read the Moz blog, you know that team really, really loves SEO. This month, I’m going to get my Tony Robbins on and talk about story inspiration. Cass, St. Louis. But now the well is dry. Probably.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 31, 2016
    [Blog, Publisher] 4 Best Practices for Nonprofit Event Planning
    Editor’s Note: This post was originally published in June 2012 and has been revamped and updated for accuracy and relevance. © 2016, Jill Bastian. The post 4 Best Practices for Nonprofit Event Planning appeared first on Vertical Response Blog. Get organized. Who are you inviting to the event? Get the word out. Sell tickets.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Blog, Publisher] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    Click here to read the post on the Biznology.com blog. On his blog , in LinkedIn group discussions, on LinkedIn Pulse, and even in his presentations (including the one at Social Fresh), Jay Baer mentioned that shotguns trump rifles in social media. He hasn’t blogged since March 14. Rifles trump shotguns in this case!
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