• HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Blog, Publisher] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    ” Kolsky just published a clever blog post ( "I''m Getting Engaged!" ) about his findings. He also has published an exhaustive report about the survey, “Engagement for a Changing World,” which you can download here. 'This post originally appeared on the Opinion section of Inbound Hub. Engagement. Well, no.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Blog, Publisher] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. To keep you on your feet, we''ve compiled some of the most common things that can make you stumble during the blogging process. have nothing against standing desks, but sitting down while you blog also helps ;-).
  • WRITING ON THE WEB  |  MONDAY, APRIL 14, 2014
    [Blog, Publisher] Success Secrets of a Writing Career: WOOT & WOOF
    Take any writing assignment, either for yourself, your own business, blog, or ebook , or one for a paying client. Recently I read a good post about “ The 5 Qualities You Need to Successfully Self-Publish Your Book, ” by Nina Amir on The Future of Ink blog. ’ Thinking doesn’t drive results.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Blog, Publisher] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    recently published a book, Lead Generation for Dummies , that discusses everything you have ever wanted to know about lead generation. Swap blogs, links, and invite them to speak on webinars and at events. This could be a fun infographic, a visual slide deck, a cool ebook, a game, or simply a few fun blog posts. Going Guerrilla.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 11, 2014
    [Blog, Publisher] How Do You Tie Your Content Back to Your Vision?
    Consequently, all content should have a simple values test before you publish it. don’t buy into the hype around ‘brand journalism’ , but brand publishing is here, and it’s only going to get bigger. You can follow Aaron on Twitter  @ASCommsTweeter or via his blog Commspro.me. love listening to smart people.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Blog, Publisher] Marketo Conference: Small Changes, Big Picture
    Marketo’s published diagram lists three major functions at the platform layer – decisioning (a.k.a. 'Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. Let me be clear.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Blog, Publisher] 7 Tips for Creating a Home Page that Establishes Trust
    When buyers get to a website home page, they automatically look for Products and Services — as you can see in the data chart taken from the 2014 B2B Website Usability Report that KoMarketing Associates and I published in March. press release, blog post or worse, a tradeshow long since passed. Make it easy to contact you. Blech.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Blog, Publisher] 5 Insightful B2B Content Marketing Strategy Videos
    The video claims “Content is the fuel that drives demand” and “Publishing compelling content builds credibility,” before sharing a few eye-popping statistics, including: Today, there are more than 200 million blogs on the web. 72% of companies who blog weekly have acquired customers through their blog.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Blog, Publisher] A sustainable process for optimized content marketing and brand publishing
    Among other things, you’ll begin to understand what to expect in general for certain content being published. For instance, your editorial board may realize most forms of newly published content receive very little if any ROI near-term (depending on your metrics). Really, this advice applies to everything your brand publishes online.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Blog, Publisher] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. During their time online, whether they’re reading blogs, checking their email or online shopping, they’re looking for examples and inspiration to screen cap and share in their next piece of content. 'Image source. Fact Check.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Blog, Publisher] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Ann shed some light on one of my favorite topics – what content marketers can and can’t take from traditional (aka “old school”) publishers. While there’s plenty that content marketers can learn from traditional publishing, content today should go beyond that model. All in all, it was an unequivocal success. it was time to kick back.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Blog, Publisher] 29 Signs Your Business Is Not Ready For Content Marketing
    ” I try to answer that question regularly on this blog. We talk about culture and brand publishing and I try to point to examples of great content whenever I can. You don’t have a corporate blog. You have a corporate blog but only publish press releases on it. You’re not alone. Content Marketing
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Blog, Publisher] How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
    Every day people all over the world are publishing more and more content -- and somehow you''ve got to make your content stand out from it the rest. Blog posts with videos are linked to 3X more than text-only posts.". 'The internet is a busy, busy place. Luckily, there are lots of ways you can try to get noticed online.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Blog, Publisher] Content ROI Is a Myth
    Content being used for a company''s TOFU strategy should: Help to grow your audience on social channels and get them engaging with the content you publish. These include invitations to speak, guest blog, interviews, meet great people, and help others with their projects. Working this out for content, however, isn''t so straightforward.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 8, 2014
    [Blog, Publisher] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    'Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Here’s how I went from barely awake blog procrastination to publishing this morning. You still have to string together sentences so your blog post is compelling, clear, and creative. ” attitude. “BOOM!”
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Blog, Publisher] Getting Started with Content Marketing Strategy in 5 Easy Steps
    One of the factors Google uses to rank your content is your publishing frequency and consistency. If you find it easiest to do a weekly video blog, start there. Publishing consistently over the long term will improve SEO and make content creation part of your marketing routine. Where do you actually begin? Conversion rates.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog, Publisher] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog, Publisher] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%).
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Blog, Publisher] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    My feelings of special-ness did a complete 180 when I realized how our blog''s subscriber emails look in this new format. That''s our blog subscriber email. This is great for emails like blog subscriber emails that are automatically generated and sent frequently. See that little guy called out in the bottom right corner?
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Blog, Publisher] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog. Search Engine Advertising Search Engine Marketing Blog 'There are a number of ways B2B companies can make their advertisements more effective.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Blog, Publisher] Is Affiliate Marketing Right for Your Business?
    In addition to having an affiliate program, you can also become a publisher. If you have clients with blogs and email lists of their own who are passionate about your product, make sure to let them know about your affiliate program. © 2014, VR Marketing Blog. appeared first on VR Marketing Blog. How it works.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Blog, Publisher] What If Your Prospects Are Not Using Social Media?
    Related Stories 9 Ways To Grow Your Sales With Pinterest 5 Design Principles That Drive Social Customer Experience Marketing Social Media Influence Marketing : Publish Like a Pro! 'Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Blog, Publisher] Content Marketing Must Focus On Customer Value
    Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Lack of enough investment to build a brand publishing capability. Reaches customers early in the purchase process.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Blog, Publisher] Customer-Obsessed Marketing Is Your Next Competitive Edge
    'by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. Customer-Obsessed Marketing Is Your Next Competitive Edge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. There’s one more key ingredient.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Blog, Publisher] How to Tweet Around the Clock Without Being on Twitter 24/7
    Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about. Tools like Social Inbox allow you to automatically tweet the feed of your blog, so you don''t have to tweet your posts one by one.
  • HINGE MARKETING  |  THURSDAY, APRIL 3, 2014
    [Blog, Publisher] Hinge’s Fab Five: March 2014
    Each month an enormous amount of content is published on marketing. Learn how to create these pages in this blog post from Penheel Marketing. Gamification Elements You Should Apply to Your Corporate Blog. Delve into all the minute details that comprise a successful email for your email marketing campaign in this blog post.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Blog, Publisher] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    Rather than write a bunch of blog posts that answer these questions (which we sort of have), we will instead publish this case study. 'We are constantly asked questions about call tracking implementation, use cases, and the impact of call tracking on SEO. Infographic: The Truth About Call Tracking and SEO. Implementation: DNI and API.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Blog, Publisher] 5 Things Many Marketers Forget When Running A/B Tests
    Two years ago, this blog published " 7 Ways to Totally Screw Up Your A/B Testing ," but that two years is a long time in the marketing world. The same thing is happening in marketing and publishing. 'In 2014, the buzzword game has changed. Data" is the new "synergy.". Let''s A/B test it" is the new "Let''s circle back on that.".
  • MARKETING ACTION  |  THURSDAY, APRIL 3, 2014
    [Blog, Publisher] Find the Right Content Marketing Mix
    'As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Curated content can include blog posts, tweets, email newsletters, and more. percent syndicated.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Blog, Publisher] 12 Inspirational Writing Tips From History's Greatest Authors [SlideShare]
    It may seem insignificant at the time but you only get one chance before your work is published, so make sure it’s the way you want it then , not later. Martin wrote this on his blog, letting his readers know he’s not one of those writers who has to tell everyone what he’s been writing, and how much he completes each day.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blog, Publisher] 30 Killer Resources to Learn Content Marketing
    Featuring 29 industry leaders, Top Rank Blog’s free eBook isn’t afraid to share information you won’t find anywhere else. This is a blog published by Writtent – but it’s still absolutely worth your time! There are dozens of fresh ideas to boost your strategy in this recent, outstanding blog from consultant Martha Spellman.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 2, 2014
    [Blog, Publisher] Should you be betting on someone else’s content?
    Media companies like the New York Times and Wall Street Journal have built valuable audiences on the back of the content they publish. It is clear today’s best publishers are far better than the vast majority of marketers at creating the kind of content that makes people want to come back. Will it improve your content? built my.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Blog, Publisher] The Foundation Center Wants to Help You Be More Transparent
    Publish the process by which grantees are selected for invitation-only programs and share information on the estimated time it takes to complete an application. Make the most of the promise of social media by encouraging staff to blog and tweet with minimal restrictions. The goal? Performance assessments and how programs are designed.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Blog, Publisher] Be Conscious of Your Personal Online Presence in Inside Sales
    Being an active member in the sales community is key, whether it’s through curating relevant articles or publishing blog posts. 'Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Blog, Publisher] A Small Biz Guide to Digital Marketing Acronyms
    CMS: Content Management System i s a software or program used to organize, edit and publish content. There’s a wide variety of social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ or writing your own blog. UGC: User-Generated Content is a wide range of various media (blog posts, videos, photos etc.)
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 1, 2014
    [Blog, Publisher] Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.
    Related Stories 9 Ways To Grow Your Sales With Pinterest Social Media Influence Marketing : Publish Like a Pro! Social Media for Real Estate Blog Blogging Business company Facebook Google happening marketing media marketing objectives potential real estate Social Media Marketing start strategy time tips tools Twitter video
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Blog, Publisher] The Definition of Omni-Channel Marketing – Plus 7 Tips
    was inspired to write this blog post after hearing Neil Mohan, Google’s VP of Display Advertising, speak at a recent conference. Consumers are way ahead of where advertisers and publishers are.”. 'Author: Mike Stocker Marketing is undergoing rapid and major changes. What is Omni-Channel Marketing? Walk in Your Customers’ Shoes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Blog, Publisher] 6 Trends Highlighted at Social Media Marketing World
    Blog, blog, and blog!  In fact, Social Media Examiner found that by going from one blog post a day to publishing two blog posts a day, they anticipate doubling their traffic in 2014. 'by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 1, 2014
    [Blog, Publisher] My biggest blogging victory (and you’d never guess it)
    But I would like to discuss what I consider to be my greatest blogging achievement because I think it will take you by surprise, and perhaps create an interesting discussion. First, let’s look at {grow} by the numbers at Year Five: I have published about 1,500 posts, not all of them mine of course. Have patience. Have faith!
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Blog, Publisher] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    So we stopped," says Jason Pontin, CEO, editor in chief, and publisher of MIT Technology Review. And the moment we hit ‘publish,'' we get to see whether our readers agree that it’s important. Even when I ran my own blog, The Secret Diary of Steve Jobs , I didn’t obsess about traffic. Those Who Look.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Blog, Publisher] Why Brands Need To Act Like Publishers
    'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing.
  • WRITTENT  |  MONDAY, MARCH 31, 2014
    [Blog, Publisher] The 15 Best Facebook Posts Ever Written
    The single most-liked Facebook post published in March 2013, Disney’s mini-album of photos of their Epcot resort was a pure visual feast. To learn how to make engaging visual content like Coca Cola’s, check out our article 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes. Starbucks. Image credit: starbucks. Disney.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 31, 2014
    [Blog, Publisher] What’s New With Google, March 2014 [VIDEO]
    The next big news is that Google took manual action (read: penalized) against a well known guest blogging “network” called MyBlogGuest. Guest blogging has been in the Google crosshairs for a while  which has caused a heated debate between SEOs and Google. All rights reserved.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Blog, Publisher] The Key to Persuasive Writing? Stop Couching!
    Often this happens when you speak, but if you''re trying to write like you speak (because that''s how you should be writing ) phrases like these will creep into your blog posts, ebooks, emails, infographics, social posts, and pretty much any other marketing material you write. “I could be wrong, but I think …” or.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Blog, Publisher] Book Review: Social PR Secrets
    On the importance of content in both PR and SEO, for example, Lisa writes: “Everything in search” is about content, and “when you think about it, everything in public relations is about content—via a press release, media story, blog post, image, or executive bio.” Lisa Buyer. times more visibility.”
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SATURDAY, MARCH 29, 2014
    [Blog, Publisher] Achieving Outrageous Success
    Dow Jones calls his Edgy Conversations blog one of the top sales sites on the Internet. He’s been profiled in Business Week, INC Magazine, BBC, Fox News, The Today Show, and Business Insider, has been the featured guest on dozens of radio programs, and has published hundreds of articles on progressive business strategy. Who are you?
  • LEADERSHIP  |  FRIDAY, MARCH 28, 2014
    [Blog, Publisher] Interesting Infographics: 25 Tools To Boost Your Content Strategy
    List.ly – suitable when your business or brand owns a blog. Zerys – Assign tasks to writers and have content automatically published. 'I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. Content is king – there is no doubt behind that notion. Tools To Locate Writers.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 28, 2014
    [Blog, Publisher] 9 Ways To Grow Your Sales With Pinterest
    Related Stories 10 Tools to Help Get More Social Media Traffic Social Media Influence Marketing : Publish Like a Pro! Pinterest Blog Blogging Business captions content Facebook follow networking Photo potential sales Social network Social Networking start strategy tag the social time Twitter Website
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Blog, Publisher] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. Pretty amazing metrics for any piece of content, let alone one that was first published two months ago. Lots of people.  And they love them.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Blog, Publisher] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    and you can''t just hit "publish" on a social media update and hope that it somehow brings you traffic. 'If you''re doing inbound marketing, you''re probably maniacal about measuring your success. You''ve got to grow a business after all. Who doesn''t love more data that''s actionable and specific? Here''s what we found. PT/2 p.m. PT/ 2 p.m.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Blog, Publisher] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer. Search Engine Marketing Blog Social Media Strategies 'Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. What B2B Marketers Need to Know Right Now.
  • VIEWPOINT  |  THURSDAY, MARCH 27, 2014
    [Blog, Publisher] The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
    blog accompanying the podcast provides a link to this data. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog. The format of FIR B2B is brilliant. Voicemails work.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 27, 2014
    [Blog, Publisher] 5 Design Principles That Drive Social Customer Experience Marketing
    Related Stories Boost Credibility on Social Media with Customer Stories How to Make Your Content, Messages and Ideas Stick Social Media Influence Marketing : Publish Like a Pro! 'Traditional marketing used to be known for its inside out approach. The idea was to create a cumulative series of messages known as brand impressions.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Blog, Publisher] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    You might think your latest blog post is the most brilliant article to be posted on the internet all month. In fact, Twitter (and other social media responsibilities) might be your "morning coffee" activity, which means you spend 15 minutes responding to tweets, publishing new tweets, and sharing interesting content. Maybe it is.
  • AVITAGE  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Publisher] Customer Facing Content as a Conversation
    For example, your approach as well as resource and vendor selection might depend greatly on whether you want to create a blog or whitepaper, PowerPoint or video. Content Marketing Content Publishing Tips & Techniques 'The Four Cs of Content Marketing I’ve written about content as more, and different than, format.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Publisher] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    The team might include a blog manager, content specialist and writers. For example, how much traffic does the company’s blog drive to the corporate site? As the pace of publishing and promoting content accelerates, the need for relevant, high-quality content will only increase. Create a strong content team.  Revamp the process.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Publisher] EDGY Conversations
    This week’s blog covers an interesting new book written by Dan Waldschmidt, I found that the book certainly has a message that everyone needs to hear! Get EDGY Conversations by Dan Waldschmidt, from Hydra Publishing. 'EDGY Conversations. How Ordinary People can Achieve Outrageous Success. book review. Extreme Behavior. Giving Mindset.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Publisher] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Today’s blog is the first of a two-part series, and will look at the first two of the tags Mike covered. If you use WordPress to publish content, you can use this plugin from Yoast. The post How (and Why) to Use Social Media Meta Tags (Part 1 of 2) appeared first on Marketing Action Blog - Act-On. Open Graph for Facebook.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Blog, Publisher] Six Best Practices for Marketing with White Papers
    Industry news sources and blogs. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. One particular statistic that’s been difficult to nail down is the percentage of companies that maintain corporate blogs. 'Though the format is sometimes misused (i.e.,
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Blog, Publisher] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    Needless to say, Noah picked up a skill or two on this entrepreneurial rollercoaster ride, like a little trick for determining whether a marketing tactic is savvy or shameful: “ If it was published on the WSJ''s frontpage or if your mom knew, would you feel guilty? During his AMA, someone asked how he gets creative ideas for his blog.
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Blog, Publisher] 7 Tips for Brand Consistency Across Social Channels
    Read over your updates before you publish them and make sure they’re appealing to actual humans. For images, although it’s appropriate to occasionally use stock photos on blog posts, be original when you post on social media sites. 'Imagine that you’re relaxing in a movie theatre watching an old classic western movie.  Be Consistent.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Blog, Publisher] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    Putting on the publisher hat and creating curated content will be the game changer for every marketer in 2014 and beyond. For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? She’s a strategist with a specialty in digital, social media and email marketing.
  • MARKETING ACTION  |  FRIDAY, MARCH 21, 2014
    [Blog, Publisher] Should You Hire a Journalist for Your Content Marketing Team?
    'In his recent book, Epic Content Marketing , Joe Pulizzi remarks that many of us marketers and our organizations are becoming – or have already become – publishers. Our business model is different from traditional publishers, but the goal of building an audience that likes and trusts our content is the same in many respects. bureau.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 20, 2014
    [Blog, Publisher] The True Detective Approach to Content Marketing
    To support clients participating in the supply chain industry tradeshow Modex , KoMarketing sent a handful of team members this week to Atlanta, where they conducted a series of interviews with manufacturers and distributers that will eventually become blog posts to promote on client websites. Content Marketing Search Engine Marketing Blog
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Blog, Publisher] How to Write a Blog Post in 30 Minutes
    What if you could get an entire blog totally ready for publication in this amount of time? m not suggesting that you start publishing anything that’s less than awesome in the name of efficiency. 0-8 Minutes: Outline your blog. If I’m writing a research blog , I’ll usually create a sentence or two about each paragraph.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Blog, Publisher] What Is Content Marketing? It’s Starts With Culture!
    Content marketing can be defined as a continuous process of creating, publishing and sharing content that drives business outcomes for a brand. It is a publishing mindset that seeks to deliver the content customers want and the ability to convert that attention into quantifiable results for the business. It is not a campaign. Learn.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 19, 2014
    [Blog, Publisher] How to Make Your Content, Messages and Ideas Stick
    Publishers, brands (anyone, really, who wants to share info, vent or get attention) spew content and updates. Related Stories Embrace the “One to One to Many” Approach by Working with Bloggers Boost Credibility on Social Media with Customer Stories Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Blog, Publisher] The 3 Social Media Networks That Are Best for B2B Marketing
    'Artillery B2B Marketing Blog > The Forward Observer. When your content is published on Google+ it can rank higher as the content is fed into the personal search results of your Google+ circles. As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. effective) social media presence. Google+.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Blog, Publisher] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Find the answers to these questions and more in these articles and blog posts from eight experts. 'Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority. Simple, really.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Blog, Publisher] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    ” This post was originally published on Webbiquity.com blog. 'One of the most powerful impacts of social media is the way it has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. FOR EWORD by David C.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Blog, Publisher] It's 10 PM. Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits
    To read more content like this, check out Contently''s blog. It’s a question publishers have been asking for centuries, and Chartbeat Lead Data Scientist Josh Schwartz may have finally cracked part of the code. 'This post originally appeared on The Content Strategist. What makes readers come back for more? Only time will tell.
  • WRITTENT  |  TUESDAY, MARCH 18, 2014
    [Blog, Publisher] 25 Killer Resources to Learn Storytelling
    Her blog is an often-updated resource that includes pop-culture inspiration, creative process analysis, and plenty of insight on how to improve your skills. StoryCenter Blog. Their blog includes musings, interviews, and analysis. This blog is a stream of compelling tales of the biggest brands, from Dell to Cisco and beyond.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 18, 2014
    [Blog, Publisher] Social Media Influence Marketing : Publish Like a Pro!
    'How to publish like a pro in just a few clicks The automation solution to reach entrepreneurs and professionals The results of a recent study by Balihoo unveiled by eMarketer (via @fondalo Robert Caruso) shows that 78% of local brands attach importance to social media.  Social Media Influence Marketing : Publish Like a Pro!
  • BLOG MY CALLS  |  TUESDAY, MARCH 18, 2014
    [Blog, Publisher] 6 Things We've Learned About Press Releases
    This blog post isn''t intended to be an endorsement or an indictment of PR Web or press releases in general. Note: Our PR effort is successful largely because of our guest blogging and personal outreach efforts. We''ve been featured on MSNBC , Forbes, Search Engine Journal , the Google Analytics Blog, and elsewhere. It won''t.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Blog, Publisher] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email & Blog Integration. If you want people to subscribe to your blog, you need to encourage blog subscriptions! Remember, there are two ways your visitors can subscribe to your blog -- via RSS and via email. Building up your blog email subscription is also critical for nurturing. The best news?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Blog, Publisher] A Beginner’s Guide to LinkedIn Showcase Pages
    In other words, if you have a pet boutique, your dog-lover customers won’t be subjected to reading about your blog post on the new tank cleaning spray for iguanas. Once that content is published, LinkedIn provides businesses with useful, dedicated analytics for each page. Click “Publish.". What are Showcase Pages?
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Blog, Publisher] How to Research Content for Your Expert Ebook
    In this blog post I share how I do content research, but what I know is limited to my own areas of expertise: leadership issues, health topics, and topics on the brain and psychology. want to find out if there’s a gap between what’s been published and what people seek to know. In some ways, research has never been easier.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog, Publisher] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    'This post originally appeared on the Academy blog. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. How to Improve Your Blog Views. Measure blog post views to figure out which blog content is performing the best.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Blog, Publisher] Why You Should Shift Your Content Marketing Focus to ROI
    Make sure your content reaches these locations, whether you’re marketing on news sites, blogs, social media, mobile, or email. Check the open rate on your emails, shares on social media and blogs, page views on your blog, and click-backs from any site you post material on. Measuring the Impact of Content. Engaging Buyers.
  • AVITAGE  |  THURSDAY, MARCH 13, 2014
    [Blog, Publisher] A Strategic Approach to Content – Repurpose vs Multipurpose Design
    Take a whitepaper, webinar, etc and “turn it into” a blog, an infographic, chop it up into little videos or podcasts. Content Publishing content operations repurpose If you intend to repurpose content, this is exactly what you are facing. They are not the same. Most people mean reformat rather than repurpose.
  • ANNUITAS GROUP  |  THURSDAY, MARCH 13, 2014
    [Blog, Publisher] Demand Generation Skill Set of the Not-So-Distant Future
    Recently, MarketingProfs published an article about how to hire the best marketers for your team , which got me thinking – with the different facets of demand generation and their discreet areas of expertise, what is the ideal skill set for the future? Blog Buyer 2.0 Experience using real KPIs to make informed decisions.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Blog, Publisher] Small Business Lessons That Are Anything but Cliché
    Meyer saves time by linking her Twitter and Facebook accounts so she can post once and publish the content to both sites. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Be Known for Something.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Blog, Publisher] Common Concerns With Marketing Automation: Where Do You Rank?
    But after that trends report was published, Pepper’s strategy teams in North American and Europe were like many of you, hungry for the deeper breakdown: what does the data tell us on an industry and regional level and, more importantly, what are some of the biggest challenges with his valuable technology? Many marketers are doing it.
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Blog, Publisher] Hire the Right Freelance Writers for Content Marketing
    Print marketing collateral or traditional PR communications may require a different tone than on a personal blog, a website guide or an infographic.”. Blogs, websites and infographics, however, aim to be more accessible and conversational, with the goal of getting readers to engage and interact. Here’s what you need to know. Resized.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Blog, Publisher] 11 Thought-Provoking Guides to Content Marketing for 2014
    'A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Blog, Publisher] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    I''m lucky that in my job, I can look up any fact before I publish it -- sales reps don''t always have that luxury while they''re on a call. Sure, I can deal with a nasty blog comment or two, but we''re separated by screens. 'As I type this, my brain is in overdrive. My heart is racing. My legs are shaking. Here''s what I learned.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Blog, Publisher] 8 Things I Wish I Knew Before I Started Blogging
    And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. Is blogging a challenge?
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Blog, Publisher] 10 Ways Marketing Agencies Rock the Web with Content
    What they did right: Publitek transformed Energy Micro into the definition of a brand publisher. Can you imagine writing a blog with an 80% CTA conversion rate? Good Blogs: The Flaming Vegan. The results within the first 90 days of the contract included: Publication of 500 User-Generated Blogs. didn’t think so!
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Blog, Publisher] Big Data Is Driving Content Marketing Strategy
    ” I was honored to be quoted as encouraging brands to thing and act like publishers creating content that our customers actually want. Aside from the publisher or customer-centric mindset, brands need data and insights to create effective content. Steps To Avoid The Information Crisis. CMOs Shift Budget To Content Marketing.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 10, 2014
    [Blog, Publisher] Are You Interested in Becoming Social Media Writer? Start by Blogging
    'At one time, those who were interested in getting into writing were advised to begin by trying to get short stories published. Now, anyone who wants to be a social media writer can start blogging and subsequently gain an audience more quickly. To get into blogging, one needs to select from the many blogging platforms.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Blog, Publisher] Marketing Mad Libs: Expert Edition [SlideShare]
    Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. 'As a group, we marketers can be a bit. verbose. The shorter and pithier, the better.) The Human Touch Matters.
  • HINGE MARKETING  |  FRIDAY, MARCH 7, 2014
    [Blog, Publisher] Hinge’s Fab Five: February 2014
    Each month an enormous amount of content is published on marketing. LinkedIn’s Blogging Platform is Open to Users, Not Just Influencers. Big news hit the web last month when LinkedIn announced their publishing platform is fair game to all users. 'Top Professional Services Marketing Content from February 2014. Enjoy!
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Blog, Publisher] Do You Forget “Marketing” in Your Content Marketing?
    Writing is not enough: to be heard you have to share your blog posts with others. Make sure the post is optimized for search engines before you hit the publish button. Blog content is great for driving relevant traffic to your website. For the magic to happen your blog posts have to be optimized. Description. Synonyms.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 7, 2014
    [Blog, Publisher] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
    To get your sales team prospecting effectively and your marketing team supporting sales effectively, here are some of our favorite sales and marketing articles from this week: With our new Social Selling eBook published, we''ve been listening for advice other people are giving for social media and sales. However, it''s not always that easy.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 7, 2014
    [Blog, Publisher] The Best Email, Social Media and Digital Marketing Posts You May Have Missed
    million new blog posts are published every day on WordPress alone. million potentially mind blowing, life changing blog posts every hour! Where’s the Missed Connections section for blog posts when you need one? Digital Marketing: 5 Easy Ways to Blog in Less Time. © 2014, VR Marketing Blog.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Blog, Publisher] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Recruit current students to write for your blog. If your school has a blog, ask undergraduates to contribute posts about their thoughts on campus life. Indiana University even chose to start a Freshman Year Blog  housed under the Admissions section as a platform for first-year students to share experiences.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Blog, Publisher] How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
    So whether you guest blog, change jobs and start writing for different companies, or maintain your own personal blog, you can reap the authorship benefits for any and all of the above. ” 4) Add the websites or blogs to where you publish content and click “Save.” Simple! 2) Click on “About.”
  • WRITTENT  |  THURSDAY, MARCH 6, 2014
    [Blog, Publisher] Write Like a Pro: Top 10 Secrets of Professional Copywriters
    It means studying the blog posts, ads, commercials, sales letters and others that make you want to share, click through, or buy so you can figure out why they worked on you. Blogging Content Creation Copywriting blogging Content creation copywriting Research, research, research! What do you need to research to write like a pro?
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Blog, Publisher] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    The results are published in a new report: Marketing Automation Software BuyerView 2014. appeared first on Marketing Action Blog - Act-On. 'I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive plastic orb. To which Magic 8 Ball replied: Answer 1:  It is certain. The chart is below.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 5, 2014
    [Blog, Publisher] How to Market Your Business Through Social Media Networks
    'Artillery B2B Marketing Blog > The Forward Observer. Publish helpful content for those different buyer personas at each step of the purchase research phase. To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine. They don’t have time. Create content.
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