• KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Blog, Publisher] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). While B2B Online Marketing Blog Marketing MeasurementNew Marketing Data. In the US, 2.8 That is a 700% increase since 2010.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Blog, Publisher] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    While it is easy to review likes and comments on LinkedIn, clicks on links that drive visitors to your blog or website are more important to track. Select Subject Matter Experts to Blog on LinkedIn. This becomes even easier if they are already blogging for your B2B company and you can just ask them to syndicate their posts to LinkedIn.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Blog, Publisher] The 6 Month Website Redesign Framework
    That’s why you need to search through all of your organization’s online content assets — old site pages, blog posts, portfolios, case studies, any other materials you use with clients or for marketing purposes. Before you push that “publish” button, make sure your users will have a great experience from the get-go. It’s up to you).
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 27, 2015
    [Blog, Publisher] How to Write an Award Winning Expert Ebook
    I get calls from  executive coaches and consultants  who want to publish an expert ebook. Some have already published books themselves (“Never again!” But they’re right about one thing: If you’re an expert, you should publish an ebook. First, remember that  writing  an ebook is not the same thing as  publishing  one.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Blog, Publisher] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. Search for “how to write the best headline” and you’ll find many articles promising a blog title formula that will garner the most page views and shares. Below is a summary of what we found.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Blog, Publisher] Use Pinterest Analytics to Increase Visits to Your Retail Website
    Published in Forbes, the Denver Post, and more. You can learn more about here at SarahTanksalvala.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Top Pins in the Last 30 Days.
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Blog, Publisher] What does Ricky Bobby know about SEO? 31 stats
    Search Engine Optimization (SEO)  is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. “If you ain’t first you’re last” said Ricky Bobby. What makes SEO worth the effort? source: Search Engine Journal ).
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Blog, Publisher] 5 Disruptive Social Selling Technologies
    Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. We’re republishing it here (with a best-practice canonical link ) so our Marketing Action blog readers can have access to it. The UI is super clean and it is extremely easy to navigate. Benefits It Offers.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Blog, Publisher] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    The holidays seem so far off, but trust me: they are approaching full speed. For ecommerce companies, the holidays are a black train in the night –– but one for which you’ve already bought a ticket and are excited about the destination. See, when it comes to the holidays, ecommerce benefits more and more year-over-year. It’s uptime. Ecommerce
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Blog, Publisher] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Blog, Publisher] Social Media Influence Marketing: Why Include Blogs
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Social Media Influence Marketing: Why Include Blogs by Raymond Morin - Maximize Social Business. Author information. Raymond Morin.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Blog, Publisher] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. So you copy and paste that quote into your blog post. You hit “Publish”, the post is a hit, and everyone’s lining up at Whole Foods Market to buy your healthy treats. The blog post was taken down.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Blog, Publisher] 3 Reasons Why Mobile Matters for Professional Services
    Not only is it difficult to keep two sites up-to-date, you also run the risk of publishing duplicate content, which can lead to search engine penalties instead of rewards. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. Does responsive design make that much of a difference?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Blog, Publisher] Social Media Lessons From 8 Tech Support Companies
    ACS Services publishes interesting links and original content, but only about once every few months. There’s a good balance between informative blog posts and fluffy entertainment, but the next step is encouraging comments and discussion. However, considering social media for your small business is a big decision. Happy sharing!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Blog, Publisher] 33 Inspiring B2B digital marketing case studies
    The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers and $52 million in contract value of new business with less than $ 1,000,000 invested.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Blog, Publisher] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. As Bodnar mentioned, HubSpot has long contended that marketers should behave like publishers.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 20, 2015
    [Blog, Publisher] 5 Retail Tips to Make the Most of Dads and Grads
    Editor’s note: The original version of this post was published by Bags & Bows. Stay in touch with the dads and grads on your list using VerticalResponse. © 2015, VerticalResponse Blog. The post 5 Retail Tips to Make the Most of Dads and Grads appeared first on VerticalResponse Blog. Remind. Share ideas.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Blog, Publisher] B2B Lead Generation: 2 Things You May Be Doing Wrong
    The site doesn’t have a blog. If a company publishes blog posts that address the questions that the sales and team gets on a recurring basis, traffic to their site would likely increase. Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website.
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Blog, Publisher] 4 Steps to Creating Content That Converts
    As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hoping for the best. The post 4 Steps to Creating Content That Converts appeared first on Marketing Action Blog - Act-On. What next? 3.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Blog, Publisher] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    Originally published on Rutgers Executive Education Blog , Tue, May 19, 2015  Blog by:  Mark Burgess. 1. Please tell me how you started out in Social Media? What are the current trends in Social Media Marketing? This is definitely one of those questions where the answer can change on a dime. FOR EWORD by David C.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Blog, Publisher] 5 Technology Services Blogging Blunders to Avoid
    Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. Yet, somehow, despite your best efforts to establish a strong blogging routine, you may find yourself hitting a few common roadblocks. Assemble as many blogging resources as possible, internal and external.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Blog, Publisher] Looking for an Instagram Scheduler? Check Out Onlypult
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Blog, Publisher] How to Remove the Background of a Photo in Photoshop or PowerPoint
    That image would be so much more useful to my call-to-action, SlideShare presentation, blog post, or ebook if I could just remove that pesky background so it looked like the image on the right. Editor's Note: This post was originally published in September 2013 and has been updated for accuracy and comprehensiveness. That's it!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Blog, Publisher] Content Marketing Questions — How To Do Marketing With No Budget?
    researched keywords, I interviewed customers, analysts and influencers in our space and basically created a corporate website that looked more like a blog. How can publishers help marketers plan and execute their content marketing strategy? Publishers know how to create great content. Content marketing. Content marketing.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Blog, Publisher] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. What This Means for Marketers and Publishers.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Blog, Publisher] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    You have likely read blog posts explaining how to establish thought leadership in 10 Easy Steps or other such nonsense. Your competitors are likely pumping out blog posts and e-books to establish thought leadership. Originally published on Social Media B2B. Wrong. Content marketing takes work. Authenticity Is Key. Be a presence.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Blog, Publisher] Why Bloggers Abandon Their Blogs Too Early [Video]
    For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts. If the study centered on personal blogs, I’d understand. But corporate blogs? As you can see in the video, it’s easy to see why bloggers who rely on daily traffic as their sole performance indicator would abandon their blogs quickly.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 18, 2015
    [Blog, Publisher] How To Create A Thought Leadership Strategy That Supports True Innovation
    Publishing content, in and of itself, does not make a person or a company a thought leader. This article originally appeared on Type A Communications Blog. Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. Spreading Ideas.
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Blog, Publisher] 5 Tips to Create an Effective Slideshare Call-to-Action
    Even if it didn’t when you created it, it damn well better have it by the time you publish. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Everything you put online should have some kind of brand-specific purpose. At first glance, that might sound like cynical advice. Author information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Blog, Publisher] The art and science of developing an enterprise content strategy
    Not only just in social, but even across traditional publishers. We’re doing a lot of testing across our customer journey to say, “Look, when your first touch is a video and your second touch is an infographic and your third touch is a blog post, you’re tracking people all the way through that consumption process.”
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Blog, Publisher] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    And it’s not their irreverent blog or their brilliant USP. Here’s the harsh reality: most website visitors won’t sign up for your offer, so you’ll need to leverage every available channel to squeeze the most mileage: Write a blog post introducing the topic. Publish and test your sales funnel. Have fun!
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Blog, Publisher] SEO and Content Marketing: A Love Story
    About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I invited Jack Dawson of  webfia.com. Where and How They Met.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Blog, Publisher] Facebook Uses Mobile Video to Take Over the World
    In a January 2015 media release/blog post , Facebook reported that the number of video posts per person had increased 75% globally and 94% in the US during the past year. Facebook Gobbles Up the Publishing World with Instant Articles. Sounds great for end users, but what’s in it for the publishers? Here goes. That’s crazy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 14, 2015
    [Blog, Publisher] 12 Quick Tips for Writing Better Blog Posts
    There are a lot of questions when someone starts a new blog and developing an ongoing blogging initiative. In addition to defining objectives and success metrics, simple concerns on how to actually write an effective blog post arise as well. Blog posts without an organizational structure can be difficult to read and follow.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Blog, Publisher] Creativity, Technology, And The Future Of Storytelling
    Social media has turned us all into publishers. This is the content marketing imperative: Publish Or Perish! My own personal blog gets thousands of visits a day and my Slideshare content gets almost as much. Brands need to think and act like publishers and that means two things: Publish content people want, every single day!
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Blog, Publisher] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    Jolie had published an op-ed in The New York Times describing her choice to have her ovaries removed in order to mitigate her high risk of ovarian cancer. More coverage ran in USA Today , Fortune , NPR ’s blog, and a number of medical and technology trade publications. How do you think about getting started with PR? So, how’d she do?
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Blog, Publisher] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Read industry news, related blog posts, and current research. and I thought, “I’m guessing the answer is yes.” It made me think that it might be helpful to other marketing content creators if I wrote a blog post about the ways I keep the ideas coming. Perhaps I’ll write a blog post on that topic next.). 3. What then? Yikes!
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Blog, Publisher] 5 Ways to Measure the Success of Your Blog Posts
    If you aren’t measuring the success of your blogs, there’s no way to know if your hard work is doing any good. The point of blogging is to create content that is as effective as possible at driving leads and conversions. One easy way of measuring success is by reviewing how many subscribers your blog has. Subscribers.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Blog, Publisher] How To Measure the Success of Your Blog Posts
    If you aren’t measuring the success of your blogs, there’s no way to know if your hard work is doing any good. The point of blogging is to create content that is as effective as possible at driving leads and conversions. One easy way of measuring success is by reviewing how many subscribers your blog has. Subscribers.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Blog, Publisher] A Data-Backed Approach to Writing Great Headlines [Infographic]
    When you write a blog post, how much effort do you put into the title? Either writers are settling on their working title for the sake of time, or they're spending just a minute or two tweaking it before pressing "publish" -- no experimentation with multiple iterations or consultation with anyone else. Blogging Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Blog, Publisher] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. The post If you stopped publishing your social content, would anybody notice? More on that later … And I think this topic is ripe for conversation. Debate even.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Blog, Publisher] Social Media for Finance Marketers: 3 Steps to Getting Started
    Indeed, the recent guidelines published by the Financial Conduct Authority (FCA) set out guidelines by which U.K. Plus -- the business account only publishes updates about itself. When we think of marketers, we often think of using social media to promote content and engage with consumers online. The result? What do people engage with?
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Blog, Publisher] Much Ado About Data
    An example of back lash from data use is when a New York newspaper published a Google maps picture with the addresses of 66,000 hand gun owners shortly after a shooting at a school in Connecticut. Though readily available, the newspaper lost respect from readers and publishers and lost a lot of business.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Blog, Publisher] Banner Ads – How And Why
    Publishing To The World Wide Web. The cheapest way to publish is doing the ad by CPM (Cost per thousand) and (Cost per Click). Apps are a great way to publish ads because most people have smartphones with various apps. The post Banner Ads – How And Why appeared first on Content Marketing, Virally Blog. Evaluation.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Blog, Publisher] The Speakers at the Social Tools Summit #SocialTools15
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 12, 2015
    [Blog, Publisher] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
    Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post). Here are some of the areas where B2B marketers can repurpose their blog posts. When your content is written, and the promotion is done, what do you do next?
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Blog, Publisher] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. To see how video and SnapApp interactive content combine to create a powerful marketing tool, check out the Vidyard blog featuring a sample interactive video with SnapApp integration.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Blog, Publisher] How to Build Strong Brand Storytelling From the Inside Out
    If your blog is talking about problems you’re solving for customers, does you technical support team know about them? Here’s a simple template with which to start that will guide your editorial strategy for everything that you publish. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Blog, Publisher] The Ultimate Guide to Getting a Job After You Graduate
    When it comes to crafting your narrative for applications, don’t underestimate the role of activities outside of work: You don’t need a formal internship or summer job to show that you’re interested in and capable of blogging, or a seasoned job in sales to show that you’re passionate about engaging people. We want to help. Listen.
  • WRITING ON THE WEB  |  SUNDAY, MAY 10, 2015
    [Blog, Publisher] How Authentic is Your Blog Writing?… And,How Do You Write Authentically?
    But how authentic  is your blog writing? In my last blog post, I shared  5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. What makes blog writing sound real, sound authentic? Do you sound authentic? Don’t try to sound too good.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Blog, Publisher] Demand Generation Benchmarks & Trends: Software Marketer Edition
    The survey asked marketers to rank their top and bottom three marketing investments to explore the relationships between companies’ marketing strategies and the benchmarks assessed in this blog post. The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. Tweet This Stat ).
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Blog, Publisher] 5 Ways to Use LinkedIn for B2B Marketing
    You can do this by using LinkedIn’s publishing platform. She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles. © 2015, VerticalResponse Blog. The post 5 Ways to Use LinkedIn for B2B Marketing appeared first on VerticalResponse Blog. Joined LinkedIn groups.
  • BIZNOLOGY  |  THURSDAY, MAY 7, 2015
    [Blog, Publisher] Content meets the B2B buying process (part 2 of 2)
    Just a few days after part 1 was published, a study from Advertising Age was released titled  “ No One Trusts Advertising or Media. In a recent blog from Bob Bly, he promotes text email over HTML. 5 Proven Principals of Content Development and Marketing (continued). Alignment to the Buying Stage and Buyer’s Needs. Creditability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 7, 2015
    [Blog, Publisher] The Best Way to Measure Thought Leadership
    We’ll just start publishing the barely regurgitated points of view previously shared by others that actually took the time to think about them. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Thought leadership? Piece of cake.
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Blog, Publisher] A Beginner's Guide to Publishing on LinkedIn
    LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn. Publish whenever you have something valuable to share with LinkedIn members. Dig in.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Blog, Publisher] How to a Create a B2B Case Study that Boosts New Business
    SEE ALSO: How to Create Compelling Technology Client Case Stories The person at your firm with the best relationship with the client should a sk the client to participate and approve the case study before it's published. Did you know that 84% of buyers say they won't interact with a brand unless they trust it? You create case studies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Blog, Publisher] How Intel Attracts More Than 2 Million Readers A Month
    It’s about how to shift investment to that piece of content and how to double down on it, and it’s not just paid necessarily – it’s also organic. A lot of the time we’ll see a piece of content take off that’s been promoted on a platform or several platforms, but it’s never been published to our social channels. Content Marketing
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Blog, Publisher] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    That means your company needs to publish content on relevant authority sites other than your own. And give them all the assets they need to create awesome content that gets published in industry websites, blogs, magazines and newsletters. Listen: we need to talk. Remember what your parents told you about “tough love?”
  • SYNECORE  |  MONDAY, MAY 4, 2015
    [Blog, Publisher] 3 Ways To Optimize Your CTAs for Better Conversions
    To generate leads conversions with blogging , publishing posts is only half the battle. The other half is further engaging your readers with great calls-to-action placed throughout your blog. The majority of blogs place CTAs at the end of each post. Strategic Placement. Contrast. CTAs that convert stand out. Takeaway.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Blog, Publisher] 5 Bad Writing Habits to Drop Right Now
    After writing several thousand blog posts and articles, I’ve learned something about writing: It’s not just what I write that’s important; it’s also what I don’t write. Data-driven publishing. You know you've found it when you read a blog post and wonder, “What the heck is he trying to say?!”. Blogging Content Creation Daily
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Blog, Publisher] How To Choose Amazing Images And Create Stunning Visual Content
    It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? We see social media as a way to show off our personality, not just duplicate already published material. This article originally appeared on the NewsCred Blog. Photo: Vicky Wasik for Serious Eats.
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Blog, Publisher] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    This post originally appeared on HubSpot's Sales Blog. In the meantime, check out our most recent article [link to company blog post, personal blog post, or recent good press]. My friend Scott Britton does this with his blog to increase traffic. It is published here with permission. Sure you can. tracking link.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Blog, Publisher] Why You Should Create More "Boring" Content
    It’s a staple of blog posts advocating long-form content. Below I created a mind map of how I created eight blog posts based on the original “How do I make a personality quiz?” Eight blog posts from one idea? You need to consistently publish "boring" content several times a week to make an impact. The result? Listen.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Blog, Publisher] 6 Questions to Answer When Launching a B2B Content Marketing Program
    As Stacy mentioned in one of her previous blog posts , “Don’t limit content creation/idea generation to content marketing personnel alone because it’s likely every member of the team has a good story to tell. Targeted publish date. Content type (blog post, news article, etc.). Question #1: What are the goals of the strategy?  .
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Blog, Publisher] 5 Blogging Tips To Get More Leads
    While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity. Check out these tips to improve your blogging technique and increase leads. It might seem easy to sit down and start writing, but you need a plan or outline to make your blog shine.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Blog, Publisher] What Is Dark Social Media?
    Although the audience is not as large as publishing a social status, it is more direct and is almost guaranteed a click on the link. Although the audience is not as large as publishing a social status, it is more direct and is almost guaranteed a click on the link. appeared first on Content Marketing, Virally Blog.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Blog, Publisher] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Or, you can keep your existing site but add a blog.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Blog, Publisher] Critical Email Marketing Do’s and Don’ts for Professional Services
    For instance, you can send links to your recent blog posts, newly published guides, upcoming webinars, or visually appealing SlideShare presentations. Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. ” or “shouldn’t I?”
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Blog, Publisher] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    Thankfully, Viraltag 's blog offers this step-by-step list to help you get started. 3) Have a Way to Measure Your Pinterest Performance. Once a pin is published, you can promote it as soon as it hits your board; but be careful! I’m learning to cook, design tattoos, and budget better than ever – and it’s all thanks to Pinterest.
  • ANNUITAS  |  TUESDAY, APRIL 28, 2015
    [Blog, Publisher] Experiences:The 7 th Era of Marketing
    Thanks to Robert and Carla for sharing their thoughts via the ANNUITAS blog and writing this book – we needed it. Q: What prompted you and Robert to write your book, Experiences: The 7 th Era of Marketing ? Blog Carla Johson Content Creation Management content marketing Experiences the 7th Generation Robert Rose
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Blog, Publisher] Is Your B2B Marketing Valuing C2B?
    While a lot of these instances are hard to track from a marketing perspective if they aren’t published publicly online, they do have an impact on your B2B marketing success, as they contribute to the overall “buzz” of what people are saying about your brand online. Can C2B truly influence and improve B2B marketing? Customer Reviews.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Blog, Publisher] 10 DIY Ways to Get More Visits to Your Website
    Many businesses don’t have time to write and manage a blog. Instead, you can use your LinkedIn page as a mini blog. LinkedIn has a popular publishing feature that allows you to post articles right to your page. Please add to our list in the comment section below. © 2015, VerticalResponse Blog. Not to worry.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Blog, Publisher] How to use influencer marketing to promote your book
    The most important part of the premise of this entire presentation is that I have never been retained by a publisher, only by authors who have taken it upon themselves to span the marketing gap that their publishing house was unable to offer to them. You can still register and it’s free. There’s So Much More than Mommy Bloggers.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Blog, Publisher] 9 Highly Reputable Resources for Compelling Marketing Stats
    Statistics lend authority and weight to your blogs, ebooks, and social media posts. Your organization’s reputation is built by the information you publish online. You need to know who’s publishing the most accurate and up-to-date information, so you can cite it accordingly. However, not all statistics are worth citing.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 27, 2015
    [Blog, Publisher] The 4 Emails Retailers Should Send for Mother’s Day
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. The post The 4 Emails Retailers Should Send for Mother’s Day appeared first on VerticalResponse Blog. million moms in the U.S.
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Blog, Publisher] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    In literally 5 minutes, I’ve used the Vidyard platform to publish a new video for my fiancés small business. Blog Video How-ToAs a marketer, I’ve always believed in the power of video. Video has the power to tell your story with the kind of passion and authenticity matched only by being there in person. Great! Sounds amazing, right?
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Blog, Publisher] Not Getting What You Want From Blogging? Ask These 11 Questions
    You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. You did it.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blog, Publisher] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    SEO Book   Provides a good analysis of keyword density for your site, competitors, maybe some of the top blogs and publishers in your space, or for a specific article you can paste in. Many brands are somewhat surprised to see that publishers often rank the highest for certain keywords. SEO Assessment. Screaming Frog SEO Spider.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Blog, Publisher] The Ultimate Online Editing and Proofreading Checklist
    As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Does this topic work better as a longer form ebook, or a blog post? If it's a blog post, should it be formatted as a. Blogging DailyTopic Selection. creating.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Blog, Publisher] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. Leakers , a popular blog known for jumpstarting developing artists' careers in urban music. Leakers blog. Remember her? million copies. Image Credit: Zimbio.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Blog, Publisher] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Smart B2B organizations are empowering their employees to engage and share content on social media, create their own blog posts, and develop their own personalities while selling their brands. Intel’s  iQ project publishes articles that Intel produces and analyzes the content Intel employees are consuming. And you’re not alone.
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Blog, Publisher] How to Market a Conference Using Twitter
    The micro-blogging site allows you to publish news and updates about your conference in real time. When organizing a large scale event for your company like a conference, you have to both build the event and market the event. There are numerous ways to market a conference, even if you have a small budget. The Role of Social Media.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Blog, Publisher] What Does Facebook’s News Feed Updates Mean for You?
    This update now allows users to see more than one post from the same publisher in their feed. 2. In the blog post, they state the impact on Page distribution will “vary considerably depending on the composition of your audience and your posting activity.” appeared first on VerticalResponse Blog. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Blog, Publisher] Change the Channel to Ignite Content
    By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code ,  I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. copied and pasted my content from my personal blog to LinkedIn. The languishing blog.
  • MARKETING ACTION  |  THURSDAY, APRIL 23, 2015
    [Blog, Publisher] New Blogger? Get Started on WordPress.com
    Last week we published a blog post, “ Why Blogging Is More Important Than Ever ” that’s a reminder about all the ways that blogging can bring you traffic and credibility, and a collection of smart tactics to take your blog posts to the next level. With this plan, you choose a custom domain name for your blog.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Publisher] Inbound Marketing Basics: How to Attract More Customers
    We did capture those questions, though, and in this blog post we’ve consolidated our responses and posted them here. Inbound marketing refers to marketing activities that bring visitors to you, such as blogs, podcasts, webinars, videos, eBooks, and so on. Publish an eBook that addresses a hot topic in your industry.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Publisher] 7 Tips to Creating a Memorable Slogan
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. The post 7 Tips to Creating a Memorable Slogan appeared first on VerticalResponse Blog. What makes a slogan memorable? Be consistent.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Publisher] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Publisher] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Arianna inspired with her story not only of revolutionizing the entire media and publishing industry, but with a fresh way to think about life and success. Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! MKTGNation was trending on Twitter!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Publisher] Why the economics of blogging are diminishing
    By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. And so did the clients.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Publisher] How to Analyze Your Blog Posts: A Beginner's Guide
    How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? You'll also get smarter about your overall blog promotion strategy. How do you know which blog posts are your best ones? That's great news!
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Publisher] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Or remember this one from the New York Times : “How Y’all, Youse and You Guys Talk: Answer the questions to see your personal dialect map.” It was the highest viewed New York Times content published in 2013. The New York Times has had multiple pieces of content including articles, quiz apps and blog posts based on the 36 questions test.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [Blog, Publisher] How Big Data and Marketing Analytics Help Sales
    The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Blog, Publisher] 6 Cool Company Blogs Everyone Will Enjoy Reading
    For this post, that's exactly what I did, with a particular focus on blogs. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. Cool Company Blogs. 1) Bark & Co. Nowadays, their most popular blog post gets about 15,000 organic hits per month. secret of theirs?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Blog, Publisher] How to Create an Email Newsletter People Actually Read
    If your industry isn’t really interested in email newsletters, or if your goals don’t line up with what a newsletter could accomplish, your time might be better spent creating something else like a lead nurturing email workflow or content for your blog. Look to Tom Fishburne's blog post newsletters to see how this should be done.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Blog, Publisher] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    According to Marc Shepard, associate publisher at Dig Boston and co-founder of the New England Cannabis Conventions (a hub for New England's medical marijuana industry), the best marijuana marketers in the business “resist the temptation to converse in the vernacular terms and jokes used to describe recreational marijuana use.”. Pot heads.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Blog, Publisher] 10 Retail Marketing Ideas to Boost Sales
    This post was originally published by Brian Morris for Bags & Bows and has been edited and repurposed for use by VerticalResponse. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • HUBSPOT  |  SATURDAY, APRIL 18, 2015
    [Blog, Publisher] The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
    During our discussions, we decided to redesign the entire HubSpot Blog to improve discoverability between our three blogs -- Marketing, Sales, and Agency -- to improve usability and to better support our goals. Our blog redesign and launch coincided with the start of a third-party SEO audit our marketing team had commissioned.
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