• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Blog, Publisher] How to Build the Perfect B2B Social Media Strategy
    The brands studied here got on average 13 likes on Twitter, 171 on Facebook, 210 on Instagram and 47 on LinkedIn for every piece of content they published on the respective social network. This is a great way of routing social media traffic to your blog or website. B2B marketing on social media might seem like a tough challenge.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Blog, Publisher] 7 Ways Freelancers Can Start Earning More in 2017
    Consider writing an ebook, starting a blog, participating in a speaker or webinar series, or even building your own app. Word-of-mouth is still the most powerful driver of new clients for freelancers, according to a study published in Harvard Business Review. That's a pretty significant 35% of the US workforce. SEO writing. MongoDB.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Blog, Publisher] 5 Insane Advantages of an Inbound Website Redesign
    Where do you primarily host your blog and content offers? Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel. With a traditional website, you may publish basic information about your services. They're entwined. How does that work? Your website.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Blog, Publisher] Content Marketing and Sales Alignment: 5 Mutual Benefits
    When it comes time to generate a batch of blog topics to fill a blank editorial calendar, most content marketers run directly to the Google Keyword Planner tool or revisit legacy content for new ideas. B2B Online Marketing Blog Content Marketing content marketingBroken and/or flawed processes (42 percent). Topic Generation.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Blog, Publisher] Leveraging AI for Sales & Marketing – Beyond the Hype
    This article was originally published on the OpenView blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. The hype around AI technology is at all-time high, with the market forecasted to reach $37 billion by 2025. But what’s really possible and what’s still in the distant future?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Blog, Publisher] What We Learned From Our First Year on Medium
    Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Our “planet,” comprised of our website and blog, continues to fuel our company’s growth at a higher rate than any other marketing tactic. Getting Behind the Idea of Publishing Off-Site. Here we go.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Blog, Publisher] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    ” This is true if you’re facing a quarterly strategy plan, a new month in the blog schedule, deciding on webinar subjects, getting a “more video” request, etc. Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Blog posts. Subscribe to the SnapApp Blog!
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Blog, Publisher] How Publishers Develop and Monetize Audiences with Digital Marketing
    Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. recent Folio survey found that 71% of leaders in the publishing industry believe data management is key to creating and monetizing media products.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Blog, Publisher] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    Whether you’re creating blog content, video, newsletters, white papers, or all of the above, these channels need to effectively reach an audience if there’s any hope of squeezing value from them. For example, blog articles are easily the type of content viewed as most useful by 35 percent of consumers. Marketing ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Blog, Publisher] Content shock re-visited, the content marketing myths and realities
    submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article. A few years ago it certainly would be published. By Mark Schaefer. Content Shock.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Blog, Publisher] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Blog, Publisher] B2B Content Marketing Trends for 2017
    The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). B2B Charts Blog Featured Content MarketingWhat Does This Chart Tell Us? Back to the question at hand. The report is below.
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Blog, Publisher] Here’s How to Get Closer to Your Audiences with Storytelling
    As the barriers to publishing high-quality content become lower, the digital landscape is now saturated with more information than human beings have the brain spans to process. One way to get started is to browse the blogs and communities that they’re already a part of. Step 3: Source Feedback Before Publishing. Be bold.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Blog, Publisher] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    At Bizible we started with core tools such as a CRM to measure revenue generated and a marketing automation platform to publish and distribute content. blog post pages) and which form URL’s (e.g. Keyword performance is difficult to predict. Start with the end goal of revenue front and center. The chart below illustrates. Now what?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blog, Publisher] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. 4) Use browser extensions. Check out our list of 28 of the best Chrome extensions for social media, SEO, content sourcing, blogging, and more. 5) Plan your content. All of those goals fall under the "productivity" umbrella.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blog, Publisher] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. So where should you be planning to focus your live streaming efforts in 2017?
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Blog, Publisher] 7 Companies That Should Buy Medium, Because Why Not?
    The move sent shockwaves through the media industry, mostly because people who work in media account for 95 percent of the people who care about Medium, but also because it reportedly caught Medium’s publishing partners, like The Ringer and The Awl, by surprise. It’s time to panic about another social network. So what happens now?
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blog, Publisher] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Blog, Publisher] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    Miah and his team published ’90s-focused posts to Shutterstock’s blog to hype the content before the video release. “We’ve been creating all of this nineties-led content,” Miah said. “It wasn’t just a blog series,” he said. A Clinton running for president. The Full House cast on TV.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Blog, Publisher] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    And it’s why brands across industries are putting more time and effort into creating and publishing owned content. When brands are content creators and content publishers, they call the content shots. Owned media can include your website, blog, digital publications, and your social media accounts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Blog, Publisher] Trade Libel: If you can’t say something nice, make sure you have proof
    Think of all the channels available to marketers today—blogs, social media posts, podcasts, website copy, PPC ads, etc. Now think about how many people publish statements on behalf of the brand across all those channels. You’re much more likely to regret publishing something without review than you are to regret waiting.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Blog, Publisher] Do People Still Read? How Offsite Content Attracts Quality Readership
    and "Will AI take over our blog?". Chances are, you already have a website, and perhaps a blog that “lives” on it. For the purposes of this blog, we want to address the off-site content that you own and can therefore create and control. That includes social media, blogs, and podcasts, for example. But why? Jackpot.
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [Blog, Publisher] The Content Marketer’s Guide to Lead Generation
    However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI. Ways to improve lead-form conversions. What the future of lead gen content may look like.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Blog, Publisher] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. B2B Online Marketing Blog Content Marketing Marketing Interviews B2B Marketing marketing technology martechHow have you seen Martech specifically benefiting B2B marketers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Blog, Publisher] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. B2B Online Marketing Blog Content Marketing Marketing Interviews B2B Marketing marketing technology martechHow have you seen Martech specifically benefiting B2B marketers?
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Blog, Publisher] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. Hubspot published a great blog post about statements that make salespeople sound insecure. Blog Inside SalesWhat does that lead to? Be human.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Blog, Publisher] Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
    When it comes to business blogging, how much time do people put into creating posts? How often do they publish new content? Business Blogging: A Look at Trends From 2014, 2015 & 2016. The typical blogger published several posts per week. 5% published daily. Blog posts of 1,500 or more words increased by 72%.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Blog, Publisher] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    This is true if you’re facing a quarterly strategy plan, a new month in the blog schedule, deciding on webinar subjects, getting a “more video” request, etc. Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Blog posts. Go do the thing now, please. You know, fill up the board.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Blog, Publisher] 6 B2B Online Marketing Predictions for 2017
    360-degree photo and video is something that’s currently available to be published on Facebook, but I’m sure that other social media platforms are going to quickly follow suit. B2B Online Marketing Blog Search Engine Optimization B2B online marketing content marketing social media360-Degree Photo and Video. Chat Bots. Live Video.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Blog, Publisher] 6 B2B Online Marketing Predictions for 2017
    360-degree photo and video is something that’s currently available to be published on Facebook, but I’m sure that other social media platforms are going to quickly follow suit. B2B Online Marketing Blog Search Engine Optimization B2B online marketing content marketing social media360-Degree Photo and Video. Chat Bots. Live Video.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Blog, Publisher] 7 Resolutions Your School's Marketing Department Should Make
    You have a blog to keep fresh and an extensive editorial calendar to execute! The drive to publish often leads to publishing whatever you can think of. You need to publish new posts regularly. The more you publish blog posts, the more traffic and leads you drive to your website. But guess work is so 2013.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Blog, Publisher] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Maybe you promote their business on social media, via your blog, or on a guest post. Publish these answers in the third-person to maintain objectivity and professionalism. Just make sure you change it to third person when you publish the study. Guest post by Zachary Moore. This trend makes case studies more important than ever.
  • KAPOST  |  WEDNESDAY, JANUARY 4, 2017
    [Blog, Publisher] How to Write Content for the C-Suite
    For instance, if you publish a trends report, include an executive summary that includes ‘next steps’ to take. If you’re publishing a blog post about personalization technology, offer a free consultation for how your reader can bring a particular strategy or piece of new technology to his or her own business.
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Blog, Publisher] Drupal is Better for SEO than Adobe Experience Manager
    also looked at third party how-to websites and a handful of published books. Announced in late 2015, the Accelerated Mobile Pages (AMP) Project is “an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere”. Introduction. Community Responsiveness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Blog, Publisher] Three New Year Business Resolutions You Should Steal
    have good online friends who are going to self-publish their debut novels this year. If you self-publish a book and customers tear it apart because of factual errors and writing mistakes, revise it, or take it down and relaunch it. wanted a new blog theme and rework my site and failed to do both. But there’s one problemo.
  • ACT-ON  |  WEDNESDAY, JANUARY 4, 2017
    [Blog, Publisher] The 10 Best Marketing Action Blogs of 2016
    Here are the 10 best marketing action blogs from 2016, appearing in no particular order except that they’re all #1 in our hearts. From SEO, to customer lifetime value, to account-based marketing, here’s a list of the blogs that we think you should read in order to properly wrap up 2016 and get 2017 off to a rockin’ start. 1. 
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Blog, Publisher] The Talent War, and Other Big Content Marketing Trends for 2017
    This year, I expect to see the long-overdue demonization of the puffy filler that infects most content marketing programs: mediocre blog posts, generic e-books, self-promotional press releases dressed up as native ads. Six years ago, I started working in content marketing. It was new to me, but as I soon learned, it was new to everyone.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Blog, Publisher] Start 2017 with the world’s most famous chief marketing technologist
    Over the history of this blog, some of the most fascinating stories to me have been observing how things change over time. published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Blog, Publisher] Our Top 10 Blogs of 2016 at a Glance
    We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2017
    [Blog, Publisher] Study says sedentary activities like blogging block impact of exercise
    funny observation, but I need to make a serious point today about blogging (and other sedentary knowledge worker activities) and how we all need to be aware of new research that indicates how hours of sitting may actually block the positive impact of exercise. The blogging sickness. I’m an active person. How about you?
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Blog, Publisher] 13 Gmail Plugins That Make Client Communication Easier
    Grammarly works wherever you're writing online -- email, in a project management system, or a blogging platform -- and makes sure that your credibility remains in tact by double-checking your work. Editor's Note: This post was originally published in April 2016 and has been updated for freshness, accuracy, and comprehensiveness.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Blog, Publisher] Fonts & Feelings: Does Typography Connote Emotions?
    My favorite book series is Harry Potter , and apart from the awesomeness that is a magical boarding school, the font in which it was published may have influenced my affection for the series. You see, visual elements are just as important as the words on a web page or blog post. 10% of blogs use (Sans serif) for header text.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 30, 2016
    [Blog, Publisher] Chart Toppers 2016: Our 25 most popular blog posts of the year
    ” For us here at VerticalResponse, we’re measuring the last 12 months in 109 blogs, 70,256 words, and 7,053 social shares… That’s what we published this year (save for this very post you’re reading now). Until then, a very big thank you to our customers, newsletter subscribers, and blog visitors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Blog, Publisher] In case you missed it, the best marketing posts of 2016
    How many people read an individual blog post? In any event, even the biggest fans of the blog miss a lot of the best ideas every year. also had the honor and pleasure of publishing 26 podcast episodes in 2016. Whether you have been reading for years or you’ve just discovered {grow}, thank you SO MUCH for reading my blog!
  • CONTENTLY  |  WEDNESDAY, DECEMBER 28, 2016
    [Blog, Publisher] 5 Factors That Could Impact Your Content Strategy in 2017
    Brands tend to fixate on blog posts—and for good reason: Text articles are an efficient way to communicate complex ideas and expertise. Infographics reached 54 percent more people than blog posts. Infographics also had a 73 percent completion rate while blog posts hovered around 66 percent.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 28, 2016
    [Blog, Publisher] Top 10 Modern Marketing Blog Posts of 2016
    As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months. The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. When things work, you want to do more of them.
  • VIDYARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Blog, Publisher] The Funny and Fabulous: 10 Best Video Marketing Examples of 2016
    And that is saying something given that both of those videos seem to rein at the top of the charts years after they were published. Blog Demand Generation Marketing Communications Marketing Events Marketing Leadership Video ProductionEvery year we sit down and put together the best videos from the year that just passed. Don’t worry.
  • BIZIBLE  |  TUESDAY, DECEMBER 27, 2016
    [Blog, Publisher] Our Top 10 Blog Posts of 2016 -- And Why They Were Successful
    For our Pipeline Marketing Blog, it means analyzing the success of the articles we published in 2016 with the goal of continuing to produce high quality content for our readers like you in 2017. Essentially, how many target contacts read our blog posts. Without further ado, here are our top ten blog posts from 2016.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Blog, Publisher] Using Content Marketing in the Professional Services Industry
    Blogging. Writing blog articles with specific content in response to a highly-trafficked keyword is still going to be your best bet for getting seen organically. Write up blogs that fit into the messaging types described above, and then include links in them that lead to the next useful piece of information. You can do it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Blog, Publisher] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. B2B Online Marketing Blog Events & Updates
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Blog, Publisher] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. B2B Online Marketing Blog Events & Updates
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Blog, Publisher] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    Robert and I feel the article is a good overview of where the publishing industry is at right now; and while we are pleased to see publishers recognize the need to diversify, we fear this particular path is eventually going to lead them to the same dead end as ad-based models did. 2.    Sponsor (45:22). This week’s show.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 23, 2016
    [Blog, Publisher] Top 15 Marketing Books of 2016
    As the host of The Marketing Book Podcast , each week I publish an interview with the author of a bestselling marketing or sales book. This list includes books that were published in 2016 and which were featured on The Marketing Book Podcast. What a year it’s been! So what about marketing? Enter marketing books. Marketing 4.0:
  • ACT-ON  |  FRIDAY, DECEMBER 23, 2016
    [Blog, Publisher] Planning for the New Year: How to create an editorial calendar
    Editorial calendars are especially critical for those of you in content and publishing – to plan work ahead including getting freelancers assigned. This habit trickles over into web publishing, too, to know what is being posted and when. They’re also necessary for blogging. One of my favorite traditions comes each January 1st.
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Blog, Publisher] 4 Examples of the Best B2B Influencer Content Marketing
    Influencer marketing may include publishing your guest posts on an influencer’s blog or website, having an influencer sharing your content with their social media followers, or co-creating content with them. Having them promote your content or publish your guest post can help you directly reach their audience. The result?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Blog, Publisher] What Is Content Marketing Development?
    on your blog. Organic search visibility: What keywords rank for the blog? What are the broad keyword categories/subject areas (this is helpful for blog post ideation)? Top landing pages: Which blog posts in particular drive the highest traffic (organic and total)? How does this compare to competitors’ blogs?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Blog, Publisher] What Is Content Marketing Development?
    on your blog. Organic search visibility: What keywords rank for the blog? What are the broad keyword categories/subject areas (this is helpful for blog post ideation)? Top landing pages: Which blog posts in particular drive the highest traffic (organic and total)? How does this compare to competitors’ blogs?
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Blog, Publisher] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    million blog posts are published every single day. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Frequency (Do they consistently publish great content?). The blogs on this list cover a wide range of topics. Yoast.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Blog, Publisher] Webinar: State of Content Marketing 2017
    Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. In this webinar, you’ll learn: Why thinking about voice before publishing is so important. Did that come true?
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Blog, Publisher] 4 Hard Truths I Learned Covering Marketing This Year
    Publishers optimize for clicks, and Facebook and Google are the Kardashians of marketing. Publishers optimize for clicks, and Facebook and Google are the Kardashians of marketing. Glossier originated as a fashion and beauty blog, Into the Gloss. You look at ads and say, “What the hell were they thinking?” Facebook.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 21, 2016
    [Blog, Publisher] How to Advance from Licensed and Curated Content to an Original Content Strategy
    Does your company need a blog or its own branded content site? This is the stage of the game where your team will want to evaluate the efficacy of any previous content you’ve published using a content audit. Publish regularly and stay ahead of your schedule as much as possible (one month ahead is always a good goal).
  • ACT-ON  |  WEDNESDAY, DECEMBER 21, 2016
    [Blog, Publisher] 5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn
    You could include an update sharing the link to an article that interests this segment, such as this article recently published on Forbes titled “ The No. You can also post content your company has created in-house, such as customer success stories, white papers and blog posts, and then promote that content through LinkedIn status updates.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Blog, Publisher] B2B Content Marketing: Will Video Kill eBooks?
    It’s ungated and published on YouTube and Twitter. appeared first on B2B Lead Blog. Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.”  And no wonder.  “We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. We hacked it together.
  • KAPOST  |  MONDAY, DECEMBER 19, 2016
    [Blog, Publisher] 10 Must-Read B2B Marketing Blog Posts of 2016
    Before you curl up with a good book next to the fireplace, check out these top 10 best blogs from 2016 that’ll jump-start your reading list, along with how you’ll refine your B2B marketing strategies as we enter the new year. The post 10 Must-Read B2B Marketing Blog Posts of 2016 appeared first on Kapost Content Marketing Blog.
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Blog, Publisher] Five Content Marketing Trends to Watch in 2017
    As Robert Rose and I covered in a recent This Old Marketing podcast , CNN bought the social media app Beme owned by YouTube celebrity Casey Neistat who amassed 6 million followers through his video blog. For example, BP has been moving away from Facebook to publish more on LinkedIn as more and more of its Facebook content goes unseen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2016
    [Blog, Publisher] Finding the right “authenticity level” for your brand
    One of my readers asked me if I would review his blog and provide some advice. There was no indication of who was writing the blog! The blog posts were written in a clinical style that made me wonder if a human was involved at all. Never publish content that can be created by somebody else. By Mark Schaefer. Vulnerable.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Blog, Publisher] 63 Digital Advertising Terms Every Marketer Should Know
    Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Ad Inventory : Website publishers serve ads to visitors when they visit a web page. Ad Banner : The most common form of digital advertising.
  • KAPOST  |  WEDNESDAY, DECEMBER 14, 2016
    [Blog, Publisher] IT-Centric vs. Marketing-Centric Models for Managing the Content Challenge
    In the integrated campaign model, large assets such as eBooks or white papers— often called “pillars” —are produced first and then reused and repurposed to create a wide variety of smaller derivative assets such as blog posts, emails, webinars and so on to feed multiple channels. How does marketing run? Content Operation Models. Segments.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Blog, Publisher] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    If you look at the articles on my LinkedIn publishing platform , you’ll see I’m challenging LinkedIn and their idea of sophisticated marketing (even though I am featured in their Sophisticated Marketer’s Guide to LinkedIn. And, if they did this study with other industries, I’m sure they’d find very similar results. Don’t get me wrong.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Blog, Publisher] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    outlined those ways in my guide, Content Unleashed: The Ultimate Guide to Promoting Your Published Content. It is a proven way to get above the noise of the 5634th blog post about how to get more results from social media, or any of the other topics that have been written about to death. predict more publishing of more studies in 2017.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Blog, Publisher] Self-Promotion: 3 Ways to Do It Right
    Unfortunately, an article published on Forbes, “ Why Is Self-Promotion So Hard For Women? Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. And with annual performance reviews just around the corner for many, career advancement might be on your mind.
  • VIDYARD  |  TUESDAY, DECEMBER 13, 2016
    [Blog, Publisher] Tailor Content to Buyer Personas with Choose Your Own Adventure Videos
    “All of us are publishers. Everyone in this room, every business out there today is a publisher of content. Blog Marketing CommunicationsMarketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? The odds are stacked against you. And she’s right. Visit the Hub. Visit the Hub.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Blog, Publisher] All your best content may now be considered fake news
    As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. Currently, Gerris Corp runs on Squarespace, which isn’t ideal; however, Chris Abraham runs Plone , an exceptional CMS/publishing platform for sharing content online.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Blog, Publisher] Can Your Brand Monetize Web Content Without Serving Ads?
    Besides, publishers do it all the time; the content they create is only possible through money-generating ads or subscriptions. Especially for B2B brands, content marketing automation can provide the link between your published content and the opportunities it’s generating. What do you do? Think Beyond Ads. help or detract?
  • ACT-ON  |  TUESDAY, DECEMBER 13, 2016
    [Blog, Publisher] Want to Do Marketing Automation? Do These 6 Things First
    Here’s some recent research from Experian that quantifies the importance of strong data foundations: An excerpt from an infographic by Experian, published on eConsultancy. 2. See our blog post, “ Don’t Let Prospects Get Lost: Create a Customer Journey Map ” for more information. Got plans for 2017? Clean up that database. Back to you.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Blog, Publisher] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    PureWow, a women’s lifestyle publisher, uses a dynamic survey to gather more information from their new subscribers once they’ve opted in.  After all, with 215.3 billion emails sent and received this year alone, it’s incredibly tough to cut through the clutter and stand out. That’s where dynamic email comes in. Dynamic Surveys.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Blog, Publisher] Interesting Infographics: Create a Killer Social Media Strategy
    Develop videos and tutorials, write blog posts and whitepapers, and create infographics and images. Maintain a consistent content publishing cycle. Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Blog, Publisher] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You’ve already got many of the biggest pieces of a content strategy in place: you’re regularly publishing on your blog, you’ve got a few active social media accounts, and you send an email newsletter once a week. There’s a major difference between creating content and embracing a full content marketing strategy.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Publisher] Who Will Win the War for TV Ad Dollars?
    These companies typically eschew TV advertisements, relying instead on direct marketing like content marketing (Glossier, in particular, has perfected the method with its blog Into the Glossier) and targeted advertisements on platforms like Google and Facebook. The cycle keeps repeating itself. A big TV event gets broadcast. So what happened?
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Publisher] How to Develop a Business Guest Post Program
    There are numerous benefits to guest blogging. Hinge’s research found that blogging is one of the most effective online marketing tools, right up there with SEO and web analytics. With the proliferation of blogs and online publications, you’d think that securing a business guest post would be easy. But it’s not. Develop a Plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Publisher] Learn to create effective content by putting it through the RITE test
    It doesn’t matter how well you execute if your strategy is wrong in the first place” … which became a great blog post. Publishing your content isn’t a creative writing contest. Publish that same day and your readers will love you. Maybe the video, podcast, or blog post makes you laugh, inspires you, or amazes you. Timely.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Publisher] 28 of the Best Chrome Extensions for SEO, Productivity & More
    For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Blogging. Price: Free.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Blog, Publisher] 4 Secrets of Mobile Retention
    It can be hard to acquire users purely by virtue of being the biggest and the best in the category, so app publishers have turned to retention instead. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. By day 90, our findings show that retention drops to 1.89%. This gives them a 3.8%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Blog, Publisher] The Dark Power of Medium
    Most marketing blogs will have an article about how to use Medium as a marketer. Owned media, that is content within your own control such as a blog or your own newsletter, is undoubtedly a safer route to travel. Many of the best marketing blogs around have built their audience over a period of years. Medium is a powerful tool.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Blog, Publisher] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    We help hundreds of the world’s top brand publishers run their content marketing programs. Our blog and print magazine report more regular news coverage on the content marketing industry than just about any other publication. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. By aliens.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Blog, Publisher] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. technologies, including content syndication, online collaboration, blogging, and consumer generated media. Like this post?
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Blog content is getting longer and more visual. The average blog post is up about 19%, coming in at about 1,050 words in length. The average reader only spends 37 seconds reading an article or blog post. Long-form blog posts generate 9x more leads than short-form blog posts. Content Marketing Stats for 2017. 1.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    The content published in previous months attracts long-tail traffic. There’s not a whole lot of value in writing a decent blog post anymore. Unless the answer is a slam dunk, “Yes, this is 10 times better than anything else out there,” I’m not necessarily sure it’s worth publishing. Kate, New York.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] Contently Case Story: How Event Coverage Helped xAd Boost Site Engagement
    ” A few weeks after the event, xAd published Wegert’s article on the company blog. From September to October alone, xAd event coverage played a role in boosting blog traffic up to 4x and increasing social media engagement by 36 percent. Starting a marketing summit at 8 a.m. is ambitious. ” .
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    ” A few weeks after the event, xAd published Wegert’s article on the company blog. From September to October alone, the blog readership quadrupled. “Contently writers help us extend the life and messaging of the event with focused blog posts that can be shared months after,” she said. is ambitious.
  • CEROS  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] Digital Craft Weekly 49.16
    This post, Digital Craft Weekly 49.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Published each Monday, our mission is to inspire designers and content marketers with new ways of creating interactive content and immersive digital experiences. Happy reading!
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] 3 Neglected Content Distribution Trends You Should Test in 2017
    You can create the best blog posts the world has ever seen, and produce branded videos that inspire uncontrolled tears of joy—but all that’s irrelevant if that blog post musters only 41 hits, or if that video inspires a measly 28 views. Instead, marketers are seeking solutions to squeeze more value out of their content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Blog, Publisher] Content marketing strategy: Start with questions, end with insights
    If you’re in a niche without much competition, an easy way to begin creating content is brainstorming every question you can dream of related to your sustainable interest, and then publishing the answers through a blog, video, or podcast. If I wrote a blog post to answer that question, I would only be contributing to the noise!
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Blog, Publisher] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Is “content blindness” the new “banner blindness”? (24:55): In a recent op-ed piece published on Forbes Business , Brandpoint President Scott Severson addresses the idea that content marketing is likely to suffer a decline in impact due to the increasingly overwhelming volume of low-quality content being produced online.
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Blog, Publisher] How a Content Operation Benefits Front-Line Marketers
    Creative services: I have to assume you’d like to see your amazing designs published on the website, blog, sales collateral, and event booths. For example, corporate communications takes the dozen chapters of the eBook and uses them to publish to the blog. Sounds great, right? But what is the reality of your day-to-day?
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Blog, Publisher] 7 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. Editor’s Note: This blog post was originally published in November 2014 and has been revamped and updated for accuracy and relevance. © 2016, Contributing Author. While retailers are in the midst of their busy season, so are nonprofits.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Blog, Publisher] How to Build a Memorable Personal Brand on Twitter
    If you do directly reach out, see what you can offer in return – a mention in a blog post or article for instance. The fuel of social media is content,” says Schaefer. “I devote an enormous amount of time to creating original content on my blog which then becomes something I can deliver on Twitter that is helpful and unique.”. Repeat.
<< 1 2 3 ... 65 66 >>