• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 26, 2015
    [Blog, Publisher] Why you don’t want to be Chris Brogan
    Here is my response (I told him I was going to make a blog post out of this!) … When I started my own business in 2008, I didn’t have any roadmap so I looked around to see who was doing it well and what I could learn from them. My role model was Chris Brogan, who had the number one marketing blog in the world. Just start.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Blog, Publisher] SEO Basics + a Checklist for Content Marketers
    At the end of the process, you might be so excited to finally hit “publish” that optimizing your content for search engines may be the last thing on your mind. His blog post about these basics is one worth delving into. Meta title – ideally the meta title is a version of the title of your blog post or article.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Blog, Publisher] 17 Stats You Should Know About Visual Content Marketing in 2015
    'Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. While reviewing this year’s research two major trends emerged and both highlight the effectiveness of visual content marketing. Source ).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Blog, Publisher] 8 Steps To A More Effective B2B Content Marketing Program
    If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Example of the KoMarketing blog post schedule. To a lesser extent, we use the plugin EditFlow for WordPress-specific blog post scheduling, notifications, and review. 'There is no escaping it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Blog, Publisher] What’s Your Content Cadence?
    When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). Mark has a reputation of publishing only the BEST and most ORIGINAL content — it’s one of the biggest reasons, in my opinion, he has such clout (and Klout) in the social sphere. It was a good post.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Publisher] 4 Ways Your Audience Can Provide Content Ideas
    'You’re ready to write an email, social update or blog post and the blank screen taunts you. Use the responses to generate content ideas and use statistics from your survey in your blog post. Multiple survey results throughout the year can be compiled into a new blog post. © 2015, VerticalResponse Blog.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Publisher] The Buyer's Journey or Hide and Seek?
    Employees as Publishers- Everyone needs a personal brand and a point of view. Encourage blogging and let the culture and true face of your organization come forward as buyers in their self-created “decision space" evaluate what it will be like to do business with your organization. When they came out for lunch or a meeting, “Bingo!”
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Publisher] Where Is Content Headed?
    And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. Brands will learn to partner with agencies and publishers. 'Marketing (As We Know It) Is Doomed!
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Publisher] 5 SEO Writing Techniques to Consider in 2015
    It lets you plan around important dates, identify gaps in your strategy, and maintain publishing consistency, which is important for both readers and SEO. Creating Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. 'SEO writing techniques? Nobody will see it. Use a calendar.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Blog, Publisher] How to Build Strong Brand Storytelling From the Inside Out
    If your blog is talking about problems you’re solving for customers, does you technical support team know about them? Here’s a simple template with which to start that will guide your editorial strategy for everything that you publish. This post originally appeared in the Content Marketing Institute blog. 'January 20, 2014.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Blog, Publisher] 28 (of the) Best LinkedIn Marketing Guides of 2014
    wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you maximize the exposure of your content published there? Image credit: Cox Business.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] 5 Ways to Systematize your eNewsletter Production Process
    Create some standards for what you will publish in each newsletter issue. Your top 3 blog posts, videos, slide decks, or other content published since the last issue. Write each newsletter piece well before the newsletter is due and post them to your website as blog posts or article pages. list of upcoming events.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] How to Run a Blog Lead Generation Analysis
    'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. Not sure how to run a blog lead analysis?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] The Soft Edge; where great companies find success
    This week’s blog is a book review, The Soft Edge by Rich Karlgaard, published by Jossey-Bass. Blog:  www.YourSalesManagementGuru.com. 'The Soft Edge. Where Great Companies Find Lasting Success. The hard edge is the traditional operations, ratios, measurements and systems of running any effective organization.  Trust. Smarts.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] 5 Social Media Pitfalls Non-Profits Should Avoid
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. The key is to optimize your time after you hit publish. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] Where Should You Focus Your Social Media Efforts in 2015?
    began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. 'Welcome to 2015. by Neal Schaffer - Maximize Social Business. Social Media Marketing
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] 4 Killer Tips to Boost Social Content Sharing
    The average blog takes up to 5-7 hours to write with research, writing, editing, etc. ve seen companies whose marketing departments scratch their heads on why sales doesn’t share content; meanwhile their blogs don’t even have social share buttons! Ben Laflamme does this well, check out his blog here. m in the latter bucket.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Blog, Publisher] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    These 15 tips (across all three blog posts) will help make your lead management more effective. Find content — such as articles, blogs and white papers — that addresses these issues. For instance, white papers can be transformed into articles, and articles can be transformed into blog posts. What do they care about? ” 8.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 16, 2015
    [Blog, Publisher] Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”
    'Does your blog pass the blink test? They won’t stay, they won’t get to know you and they won’t subscribe to your blog. If it doesn’t, you could be spending a lot of your valuable time blogging for nothing. Bad blog design = bad marketing = no new business. Stinks, doesn’t it? Branding/Personality.
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Blog, Publisher] 5 Ways to Better Connect With Your Technology Audience
    Here are a few common formats you might want to consider: A “best of the web” roundup: Your subscribers might not have a chance to follow the blogs of all the best thought leaders in your industry. But the benefits of guest blogging don’t stop there. Let’s jump right in. On Twitter or LinkedIn?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Blog, Publisher] How To Plan And Build A Successful Content Marketing Strategy
    Consistently publish quality content. Once you start publishing and measuring results, you can optimize the budget for superior content marketing results. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. There are 1.8
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Blog, Publisher] 15 Important Ways to Use Case Studies in Your Marketing
    marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. 4) Write blog posts about your case studies. Check out this blog post. According to Content Marketing Institute , U.K. The question is, how do they work?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [Blog, Publisher] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    So you sit down and you write, write, write, then you throw it on some various pages, create a few blog posts and boom – you have content, right? Don’t hit publish and walk away thinking that just because you wrote it, it’s visible for everyone to find. Wrong. Talk only about yourself. No one likes a know-it-all, right? Write about it!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Blog, Publisher] Everybody Writes — My Interview With Ann Handley
    wrote Everybody Writes because I couldn’t find what I wanted—part writing guide, part handbook on the rules of good sportsmanship in content publishing, and all-around reliable desk companion for anyone creating or directing content on behalf of brands. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. You’re right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 14, 2015
    [Blog, Publisher] SEO and Content: Can SEO drive “viral?”
    We are supposed to pay attention to SEO to drive blog traffic and yet premeditated SEO played absolutely no role in these three successes. started writing through my ideas and kept refining the concept each week until I published in January 2014. You can spend a lot of time blogging and still produce crap. It was a made-up term!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Blog, Publisher] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    We created a command center where for several weeks we had two or three people from each of 12 to 14 agencies, plus marketers who publish, analyze, listen and edit. Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Share the truth.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Blog, Publisher] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Creative ties and comparisons to large events combined with timely publishing and promotion can generate a significant traffic surge. Enjoy!
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Blog, Publisher] Top 5 Affordable Tools to Make Infographics in a Snap
    When tapping into the free version, you can make up to three projects, are given 100 MB of storage space and can publish or download infographics as JPGs. No matter which website you try, keep in mind that a good infographic serves the same purpose as a blog post, photo or newsletter. © 2015, VerticalResponse Blog. Canva.
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [Blog, Publisher] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    'In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. Blog Buyer persona Buyer''s Journey customer retention Demand Generation demand generation tactics One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” To
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Blog, Publisher] How to Make a Chart or Graph in Excel [With Video Tutorial]
    Why Most People''s Charts and Graphs Look Like Crap [Blog Post]. Editor''s Note: This post was originally published in May 2013 and been updated for accuracy and comprehensiveness. 'Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Blog, Publisher] 19 More Outstanding Social Media Marketing Guides
    The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. Social Media 101: Branding for the PR-impaired marketer by MarketingSherpa Blog. Thank goodness!).”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Blog, Publisher] A story of Internet haters, trolls and malcontents
    It was time for us to reflect on the great two-edged sword we all face on the Internet: the historically important opportunity to publish and be heard, and the vulnerability we face to be skewered without compassion … or facts. The Infinite Dial blog post by Larry Rosin. The Infinite Dial blog post by Larry Rosin.
  • VIDYARD  |  TUESDAY, JANUARY 13, 2015
    [Blog, Publisher] How to A/B Test your Marketing Video
    For example, if you publish one video at 10:00AM on Monday with CTA 1 and the next video completely blows the first out of the water with CTA 2, but you published it at 1:00pm on Monday, how will you determine what contributed to the improved views? Blog Video Optimization '“Let’s A/B test that.”. And ya know why? Yeah you do.
  • HINGE MARKETING  |  MONDAY, JANUARY 12, 2015
    [Blog, Publisher] Top 5 Management Consulting Marketing Priorities
    We conducted the research as part of our ongoing studies of professional services firms and how they grow, and we started to unpack the overall results in a previous blog post. For detailed tips on brand building, Hinge has published a free Brand Building Guide for Professional Services. Let’s walk through them one-by-one.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Blog, Publisher] How To Build A Culture of Content
    Late last year, Altimeter published an updated report on how to foster a culture of content , which I was honored to contribute to. The best businesses have a documented strategy for publishing high quality content that helps their audience. And they publish on a consistent basis. Ads are what we try to avoid. Content Marketin
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Blog, Publisher] 10 Reasons why you should have an active business blog
    'Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Blog, Publisher] The 10 best big company blogs in the world
    'There seems to be a lot of noise about the “death of the company blog.” ” In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Blog, Publisher] Hedge Fund Marketing: From Oxymoron to Best Practices
    'Published in January 2015 Edition. An OpEd piece published recently on the Hedge Fund Marketing Alliance website sums up the prevailing attitude: “Online universities and community colleges advertise—Harvard and Yale do not.”. But a close examination of the study’s findings suggests that this observation may be wishful thinking.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Blog, Publisher] Understanding Your B2B Website: 10 Key Terms to Know
    The CMS is an easy way to publish, edit, and modify content for your website including main areas like a blog or news section. Hosting – For others to be able to view your website, you will need to publish (or upload) it with a web hosting service. Once published, it is live for all to see on the world wide web.
  • WRITTENT  |  FRIDAY, JANUARY 9, 2015
    [Blog, Publisher] 11 Tweet Writing Tips for a Quick Start [+Examples]
    With over  6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Love this blog? The post 11 Tweet Writing Tips for a Quick Start [+Examples] appeared first on Writtent Blog. 'Image source. Does it ever feel like you’re struggling to gain any traction on Twitter?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Blog, Publisher] Quiz Mania: Why We Love Taking and Sharing Quizzes
    PlayBuzz, another site with a heavy quiz focus, was the second-most shared publisher on Facebook in October. Quiz Mania: Why We Love Taking and Sharing Quizzes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. This is a major reason you’re seeing them all over your social networks. Brief History.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Blog, Publisher] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    We love Tim on: his blog or in person, of course! Mark Robertson : Mark is the Founder and Publisher of ReelSEO, the leading information resource dedicated to the growth and fusion of digital video, technology, social media, search, and internet marketing. We love Mark on: his own creation, the ReelSEO blog! You do! Jump on it!
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Blog, Publisher] What to Cut From Your Marketing in 2015
    Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. Blogging more, for example, can increase traffic and leads. With more content comes more competition, but the solution to beating your competitors isn''t just to publish more. That blog post you wrote? Power out?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Blog, Publisher] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. Brands will stop creating stale blog posts and produce richer content experiences instead.
  • VIDYARD  |  WEDNESDAY, JANUARY 7, 2015
    [Blog, Publisher] A Typical Day in the Life of a Wordsmithing Content Marketing Manager
    But that can wait – for now, it’s time to… 9:15am – Publish today’s blog post. You always try not to eat at your desk, but one of those emails you wanted to ignore this morning was a notice that your guest post on a partner blog is late. Blog Content Marketing Or not. 12pm – Lunch time.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Blog, Publisher] How to Build an Unbeatable Content Marketing Plan
    Most people start out with blog posts, but if you want to venture out and try producing other content pieces, consider which ones you want to make. For instance, if you''ve been doing weekly blog posts for the past year, creating an ebook for all your blog posts would be a one way to offer information in a different format.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Blog, Publisher] 5 2015 Predictions Only a B2B Marketer Would Care About
    had a taste of this last year when a company asked me to sign an agreement saying I would not publish anything negative about them, in exchange for an advanced preview of their offering. Ok, I said I would spare you all but one New Year’s resolution, so here it is: write more, particularly here on this blog, than I did in 2014.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Blog, Publisher] 4 Tricks To Master The Magic Of Modern Lead Generation
    First, you have to publish content on your website that will get found by prospects as they are researching a solution to their problem. This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. If it''s the latter, here''s how. It’s no magic trick.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Blog, Publisher] 27 (of the) Best Social PR Guides and Tips of 2014
    On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Powerful Influencer Research Tools That Get Results by Blogging Wizard. Is there still a role for press releases?
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Blog, Publisher] 87 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). hours.
  • WRITTENT  |  MONDAY, JANUARY 5, 2015
    [Blog, Publisher] 11 Things to Keep in Mind When Hiring Freelance Writers
    Bloggers blog. Many of them are bound by the terms of binding contracts and nondisclosure agreements, so they may not be able to show you previously published works. The post 11 Things to Keep in Mind When Hiring Freelance Writers appeared first on Writtent Blog. Blogging Content Creation Copywriting 'Image source.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Blog, Publisher] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. We do this for clients, but for NuSpark Marketing I am not consistent enough with my own blogging
  • MARKETING ACTION  |  FRIDAY, JANUARY 2, 2015
    [Blog, Publisher] Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content
    'There’s a reason so many writers crank out lists of the top blog posts/books/articles/whatever from the past year. For one thing, it’s a great way to recycle articles and blog posts. So what were the top 10 blog posts of 2014? Okay, so did you spot the most obvious trend in these blog posts? Let’s take a look.
  • HUBSPOT  |  THURSDAY, JANUARY 1, 2015
    [Blog, Publisher] How to Find Accurate and Compelling Data
    Always use the most recently published version of the data available. Blogging Content Creation Marketing Data Daily 'No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. good data source is. Original.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Blog, Publisher] 2015 Resolution: Google Analytics IQ & Adwords Certification
    We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. 'Now that the fun and merriment of Christmas is over, the Digital Marketing team at eMagine has set its sights on the New Year. Study Up!
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Blog, Publisher] Exciting new tools for B2B prospecting
    6Sense analyzes billions of rows of 3 rd party data, from trade publishers, blogs and forums, looking for indications of purchase intent.  'Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Are they growing?  Near an airport?  Unionized?  Minority owned? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 31, 2014
    [Blog, Publisher] Best blog posts of 2014
    Here are my best blog posts of 2014. In fact, arguably, one single blog post defined the debate in the entire marketing industry for the year — What are the economic implications of the overwhelming amount of content flooding the web? Content Shock is the most-shared and most-viewed post in the history of this blog.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 31, 2014
    [Blog, Publisher] 9 Professional New Year's Resolutions You Should Actually Keep
    If not, spend some time next year developing a mobile strategy and overhauling your website, emails, social accounts, blog, and any other online content to be mobile-friendly. 5) Blog consistently. Blogging is like working out: You''ve got to do it consistently to see great results. The Blog Topic Generator. Seriously.).
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Blog, Publisher] Our Favorite Online Marketing Blog Posts and Articles of 2014
    Here is a look back at some of the articles and blog posts that influenced our team members this past year. You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. The Guest Blogging Approach You Should Have Been Using All Along. From Ryan Young.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Blog, Publisher] The Dos and Don’ts of Celebrating the Holidays on Social
    So, if  you’re going to celebrate random holidays, like National Lumpy Rug Day, make sure it’s a good fit for each platform and that the copy matches the tone and style your audience expects — this may mean only publishing on  some  of your social platforms, or not all. Do: Be Relevant. Who is your audience?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 30, 2014
    [Blog, Publisher] 5 Lessons from 5 Years of Online Business and Blogging
    My initial goal of blogging was to make money off consulting and paid advertising, but now I’m almost exclusively living from freelance illustrations (that I offer on my blog). Network = net worth In the first or two years of my blogging, I focused on publishing blogposts on a schedule. Long-term planning is useless.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 29, 2014
    [Blog, Publisher] 6 Tips to Whip Your Subject Lines into Shape for 2015
    For more extensive personal training, check out our blog for additional tips. Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. © 2014, VerticalResponse Blog. 'It’s almost a New Year and that means the inevitable New Year’s resolutions.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Blog, Publisher] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. any of the thought leaders of our time became well-known because of their blogs. Why does your blog exist? Who will run your blog?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Blog, Publisher] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post. 'You may have noticed that there are many B2B marketing automation systems available. m not sure exactly why they chose that term, apart from the fact that everybody likes revenue.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 26, 2014
    [Blog, Publisher] The 17 Best Social Media Conferences to Attend in 2015
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 24, 2014
    [Blog, Publisher] 10 Ways to Say “Thank You” on Twitter
    If not, you can create a Twitter list named “Readers of my blog” (or something like it) and add that person to that list. Subscribe to my blog, John, and don’t miss any new post and other exclusive content => [link]. If the other person has a blog, you can go there and leave a comment on their latest blog post.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Blog, Publisher] Facebook Releases Smart Content Tools & Improves Analytics
    'Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Let’s say you run an online baby boutique that sells toys for newborns to preschoolers, and you just created a blog post that talks about the best educational toys for newborns. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 23, 2014
    [Blog, Publisher] Happy Holidays from your friends at Find New Customers
    which resulted in the famous article on Salesforce,com blog entitled “ The Importance of Attitude.” ”  It is also being published in the next issue of Notre Dame magazine. There will be no more blog posts though New Years Day except for a year-end post. I also recovered for one simple reason. Check it out.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Blog, Publisher] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    Afterward, people come up and tell me they’ve read and enjoy my blog. appreciate the compliment, but I ask them all the same question: “Have you ever thought of starting your own blog?”. People have a lot of reasons why they don’t blog. Blogging is not part of my job description.". Start blogging. get it.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Blog, Publisher] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    In 2014 (so far), we published and produced more than 315 pieces of original content. This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts. The VerticalResponse blog won “best web writing/content” at the American Business Awards. 25 top blog posts by social media shares.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Blog, Publisher] The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
    million hits as of this publish date: Yes, that''s Jill in a gigantic marshmallow costume. Here''s the first video they wanted to use: Jill jumped on the opportunity, and Animal Planet featured the video above, which has over 15,000 views as of this publish date, on Season 2, Episode 6 of Bad Dog. Right? Well, not exactly. It''s funny!"
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Blog, Publisher] KoMarketing Year in Review: Our Top Posts from 2014
    Top 12 KoMarketing Blog Posts of 2014. The KoMarketing blog is a key component of our online marketing strategy and one of the ways we share and present new ideas and perspective to clients and target audiences. Author Note:  Portions of this article originally appeared in our company newsletter, which we publish quarterly.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Blog, Publisher] 3 Brand Publishers You Should Copy
    Congratulations, you are a brand publisher—or at the very least, you’re heading in that direction. Brand publishing is an emerging aspect of digital marketing where content is created to capture consumers at various stages of the buying cycle. The post 3 Brand Publishers You Should Copy appeared first on Sazbean.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Blog, Publisher] 7 Ways to Get Non-Marketing Employees to Blog
    Ways to Get Non-Marketing Employees to Blog. Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. In this email we detailed why it’s important to have a blog, [and] the benefits.". For most people, having their post published is initially interesting.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Blog, Publisher] An Overview of the Major Google Algorithm Updates of 2014
    Mueller told Search Engine Land that the reason for the change was that users didn''t find it helpful or valuable, and it had low publisher and webmaster adoption. SEO Blogging Content Creation featured-1 Daily Weekly 'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. May 2014: Panda 4.0,
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [Blog, Publisher] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    And sure, that’s an important starting point in order to make sure teams are publishing enough content to engage their audience, collect leads, and have a chance to nurture them, but it’s time to move beyond the vacuum before the funnel and see how your content is impacting your entire pipeline. Blog Content Marketing The good news?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Publisher] Human-to-Human Marketing: A Trend for 2015 and Beyond
    Then integrate that understanding into your advertising, social media posts, blogs, etc. absolutely love Seth Godin’s novel first published in 2005 as All Marketers Are Liars with a revised cover in 2009, All Marketers Are Liars Tell Stories. 'Imagine walking into your favorite coffee shop. That sounds horrible, right? As an athlete.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Publisher] 10 Things Epic Copywriters Do
    That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. They engage in some investigative journalism, and see what the thought leaders are talking about before it’s published. The post 10 Things Epic Copywriters Do appeared first on Writtent Blog.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Publisher] 21 Questions To Help You Define Your Content Marketing Strategy
    believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred , the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted publishers). And that’s OK. Content is not a cost.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Publisher] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! You probably don’t need to do this for LinkedIn, unless you regularly publish posts there and the disruption might cause your connections to worry (although they most likely would not notice). Place your arm into a bucket of water.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Blog, Publisher] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    Each will play a critical part in creating, publishing and distributing content in a world where consumers are setting the terms for how they want to be engaged. And for more, visit our Next Era of Marketing site, follow my blog series each week and please, as always, share your thoughts and questions. believe that to my core.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Blog, Publisher] How to Syndicate Content Without Getting Dinged in Search
    'Blogs are like tattoos: you can’t stop at one. Then you start adding blogs. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. Syndication is, quite simply, the act of copying a blog post from one portal to another.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Blog, Publisher] How Print Publications Impact B2B Content Marketing Development
    'Earlier this month, MarketingSherpa’s chart of the week  covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. B2B Online Marketing Blog Content Marketing Chart: What Content Sources Do Customers Trust?
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Blog, Publisher] The Best Business Books of 2014 [Infographic]
    'There were hundreds of business books published this year. If you’re looking for the overall list, including fiction and other genres, head over to the BookBub Blog.). With so many books to choose from, it''s nearly impossible to figure out which ones you should actually read. We decided to simplify things for you.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Blog, Publisher] 23 Outstanding Social Media Marketing Guides
    Though published last February, this post from Patricia Redsicker remains timely. 10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social. by bowden2bowden blog. do that for me?”
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    When I initially proposed content marketing at SAP, many people asked, “How much software you gonna sell with blog posts?” Once we started publishing, we saw a 20% lower bounce rate, almost immediate organic search traffic and a growing level of social engagement. And turn them into blog posts. 101+ Blog Post Ideas.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] 10 Inbound Marketing Myths It's Time to Leave Behind
    While publishing offers is one segment in a list of potential tactics, it is by far not the entire picture. It goes way beyond publishing a few white papers. Start a blog? Publish a white paper? 'Many things in life and business are misunderstood and under-appreciated. So how do we clear up some of these myths? Oh boy.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Co-authored with marketing professor Jagdish Sheth and published in 2000, the book taught professionals how to make the shift from being an expendable commodity to creating a trusted, value-added partnership with clients. Andrew also blogs, uses social media, creates YouTube videos, and is well known on the public speaking circuit.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] AMP UP Your Sales
    Amp Up Your Sales, published by AMACOM, written by Andy Paul is a book you should consider for your 2015 sales training program. Blog:  www.YourSalesManagementGuru.com. 'Amp Up Your Sales. Powerful Strategies that Move Customer Fast, Favorable Decisions. By Andy Paul. Accelerating responsiveness. Maximizing value. And then POW! Books
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] The Life of a Content Asset: Tracking Real ROI
    This content piece has generated 3,847 new names in paid programs for Marketo since we published. The Life of a Content Asset: Tracking Real ROI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In the case of this workbook, the answer is a resounding “yes”! Let’s take a look at what I dug up.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] How to Build an Effective B2B Video Series
    With more than 15 videos, published over an 8-month span, this video series is entertaining, ‘chuckleable’, shareable, and believe it or not, subtly communicates exactly what they do and why they’re good at it. Blog Video How-To 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Blog, Publisher] The key to content marketing success: a well-crafted strategy
    That goal should not be “to publish content” or even, “to publish great content.” Social media amplifies your blog posts, email marketing highlights your social media activity. 'Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The missing ingredient for most?
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Blog, Publisher] Why you should write an ebook
    Prospects today are researching products, services and people more than ever before, and by publishing some useful and helpful content in a short and convenient PDF is a great way to start a digital relationship. The post Why you should write an ebook appeared first on Content Marketing, Virally Blog. Still struggling for content?
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Blog, Publisher] Why does Jeff Ogden of Find New Customers blog so often?
    'The answers are simple as to why the blog of Find New Customers  publishes six days a week. Many people read this blog – that I never want to let them down. It’s fun to write a blog and entertain so many people each day, especially during this holiday season. Here are my 3 Reasons for you.: Here I am.”
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Blog, Publisher] 5 Things You Need to Know About Copywriting 
    Make it easy for your customers to talk you up by publishing valuable social media content. For more information about copywriting, check out this Writtent blog post on finding epic copywriters, and this post on the essential elements of copy that converts. Blogging Content Strategy Copywriting 'Image source. Ready? Always.
  • VIDYARD  |  FRIDAY, DECEMBER 12, 2014
    [Blog, Publisher] Video Best Practices that Apply in Every Industry
    Every industry is different, so each video you create probably differs pretty significantly from those that we publish at Nes Financial. Blog Video How-To But the approach we take in getting to that end result should be relatively similar. First and foremost, we all must take our audiences into consideration. EB-5 investments).
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Blog, Publisher] Four Keys Areas Where the CMO Must Lead
    In the Enterprise B2B Demand Generation Study that was published ANNUITAS, more than 55% of B2B Marketers stated there was a skills gap and that they did not have the necessary skills to do their jobs. Blog CMO leadership marketing investment sales and marketing alignment skills gap Alignment With Their Peers. Skill Training.
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