• IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Blog, Publisher] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    'by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. What Is Going On Here?
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Blog, Publisher] Follow Up – My 2014 Content Marketing Predictions
    This means more content will be published, but the question of effectiveness and desired results still remain. Blog buyer-centric content buyer-centric content strategy Change Management CMI content marketing KPIs Marketing technologist Scott Brinker Director of Content Marketing at ON24. One more quick thing. wholeheartedly  agree.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 23, 2014
    [Blog, Publisher] Writing Services & Quality Leadership Content for Coaches
    'If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. If you’re interested, go to Content for Coaches Summer Sale, here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Blog, Publisher] 5 Reasons LinkedIn Has Lost Its Luster
    But now almost all I see in LinkedIn Pulse is content published on LinkedIn. With an open publishing platform, it is even worse. Three were cross-posted (I’d already seen the originals) and two were posts I had no interest in, from connections I value professionally but I never would subscribe to read their blog.
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Blog, Publisher] Top 5 Lead Generation Tips in Management Consulting
    Get published with thought leadership pieces in other blogs, get quoted in the press, or speak at an industry event. Add the right photo and summary statement, join and participate in the right groups, and add links to places where you’ve been published. Fortunately there is data to guide firms. Search online (63.2%).
  • WRITING ON THE WEB  |  TUESDAY, JULY 22, 2014
    [Blog, Publisher] Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!
    Today, Tuesday, July 22, 2014 is the day … don’t delay, get your copy of  Snappy Sassy Salty: Wise Words for Authors and Writers  and claim your FREE GIFTS that are designed for authors, writing and publishing success DURING TUESDAY’S OFFICIAL BOOK LAUNCH: Your copy of Snappy Sassy Salty is waiting for you here, click now ! It’s summer.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Blog, Publisher] 5 Pinterest Tactics + Back-to-School = A+ Sales
    They range from photo publishing services, product inventors, education unions, food brands, blogs, to children’s services, craft stores, crayon brands, TV shows, auto associations, historical societies and comedy sites. Pixlr – A free online photo editor (I made the featured image for this blog post using Pixlr).
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Blog, Publisher] 23 Outstanding Social PR Guides
    Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Guest Blogging Guides. Image credit: PRNews. by AudienceBloom.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Blog, Publisher] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    This post was written for an upcoming e-book on content marketing which I will share once it is published in its entirety. Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Because it works.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Blog, Publisher] Don't Miss Out! Catch Up on This Week's Most Shared Content
    In this week’s roundup, you''ll find our most shared blog posts from the week. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]. Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. Can you believe it? Tweet.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Blog, Publisher] 5 Social Media Mistakes You Don’t Want To Make
    Just published a blog post? Be present in the comments section of your blog; if you have a Twitter account, reply to at least some of the people who tweet at you. The post 5 Social Media Mistakes You Don’t Want To Make appeared first on Marketing Action Blog - Act-On. Saying: Look at me, look at me, look at me!
  • ACSELLERANT  |  THURSDAY, JULY 17, 2014
    [Blog, Publisher] Conquer the Noise for Clear Reception
    'As content marketing has exploded, the tools to self-publish have become universally available online. Somewhere between two and a half and three million blog posts are published daily. An average 58 million tweets are posted each day. And, as of Thursday July 17 2014, there were 1.75 billion web pages on the net.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Blog, Publisher] How Your Brand Can Avoid These 5 Social Media Mistakes
    Are you strictly publishing content offsite or sharing other website’s articles? This can only be done through content creation that is housed on your website or blog. That being said, a smart social media strategy uses a great deal of non-promotional, unique content from an owned channel, such as a blog or website. 'Oreo.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Blog, Publisher] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. A web feed that publishes frequently updated information like blog posts and news stories. They let publishers syndicate data automatically, which is why they''re sometimes known as "really simple syndication." Scrum.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] E-Newsletters: What’s the Ideal Format?
    We keep these same elements each time we publish our newsletter, “ BizBook Nuggets ” (which we prefer to do in HTML). When we have content or tips that need further clarification, we’ll write a blog post and then refer people to read more on the blog. What about PDF files? Of course. The key? Simplicity.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] 4 Steps to Content Curation for Inside Sales Reps
    Search for content sources by entering in your topics/keywords one by one along with words like “Blog,” “RSS,” “Newsletter” and “Feed” behind them. That will look something like this: “Commercial Real Estate Blog,” “Cloud Computing RSS,” “Corporate Finance Newsletter” and so on. Step 1: Create a List. Step 2: Find Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] 10 Blogs to Bookmark: Content Marketing Edition
    'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. are often intimidated by the sheer  number  of blogs to sort through. Areas of Expertise : Publishing, content marketing. Moz Blog. Up first?
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    So, with link exchange deals off the table, we marketers turned to guest blogging. Welp, you can go ahead and throw your precious guest posts out the window too, as Google''s Matt Cuts has warned us that guest blogging is no longer a viable off-page SEO tactic. To Guest Blog or Not to Guest Blog? Off-page SEO. ready?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] Does blogging still matter in 2014?
    Five years ago, I wrote my first blog post. It was like the Wild West — nobody knew what kind of article attracted the most readers, but the pundits all agreed on one thing – If you didn’t blog at least twice (or better, five times) a week , you were putting the nails into your own digital coffin. Fast forward four years.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Blog, Publisher] Is It Time to Upgrade Your Blog?
    'Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? So how do you know it’s time for a blog refresh? As a general rule, you should refresh your blog every two or three years. Have we outgrown our current blog?
  • ENGAGE  |  MONDAY, JULY 14, 2014
    [Blog, Publisher] This Week in Content: Turning Content Marketing On Its Head
    That doesn’t mean you can’t write blog posts to spark conversations. With so many people publishing so many opinions, it’s easier than ever to find great content (or at least, great starting points) by cruising your most vocal customers’ social media accounts (Facebook posts, Instagram photos, tweets) and blogs.  ZD Net.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Blog, Publisher] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    'If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Getting Started.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Blog, Publisher] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Everything you need to know about how to do content mapping is in this blog post. Next, do some keyword research before you change anything on your website or start publishing content. Set up a blog if you don''t already have one. Consistent blogging is a foundational part of inbound marketing. Woohoo! Let''s do it.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Blog, Publisher] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    It’s the backbone of what you’re doing in social, on blogs, all across the web. It gives me a sense of the quality of things we’re publishing and whether it’s resonating with the people we’re talking to or not. So no matter what you’re doing online, you are a publisher. 'An Act-On Conversation.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Blog, Publisher] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    Well my friends, here is Dharmesh''s brand new deck on startup marketing, which he recently originally published on LinkedIn and his blog, OnStartups. The new deck is a visual guide for entrepreneurs who want to grow their business using SEO, blogging, and social media. 'Trying to get found as a startup is no easy task.
  • BIZNOLOGY  |  THURSDAY, JULY 10, 2014
    [Blog, Publisher] Social media in a polarized world
    Between black and white, you would have all of six different colours to choose from: In the span of a dozen years or so, we went all the way from having a small number of publishers and millions of listeners to having millions of publishers and millions of pseudo-listeners. We say lots of things now, but we have little depth. ” .
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Blog, Publisher] How to Please Google in a Post-Hummingbird World
    Meanwhile, your blog readers are not necessarily in consumer mode, they may be looking for general information. Therefore, your blog should engage and inform rather than overtly sell. Granted, some pieces of content (especially for a blog) are much more salient when they’re timely and trending.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 9, 2014
    [Blog, Publisher] E-Newsletter Review: Is There Something Wrong?
    You may be doing all the right  content marketing  things (e-newsletter, blog, social media, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters. 'How’s your e-newsletter ?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Blog, Publisher] Damage Control: 3 Steps to Handling a Company Mishap
    Immediately publish an explanation of what has happened and the steps you’re taking to address it. Buffer Founder and CEO Joel Gascoigne swiftly took steps to keep users informed when the company’s site was hacked, publishing a post to chronicle the hack, and adding new update a total of 11 times! There’s no excuse.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Blog, Publisher] The Harsh Realities of SEO That No One Tells You
    Blogging Doesn’t Work (Right Away). Claiming that blogging will increase your traffic from search engines is like saying that jogging will get you into shape. And just like jogging, many are blogging with only the outcome in mind. 'This post originally appeared on the Insiders section of Inbound Hub. It’s complex.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Blog, Publisher] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    'Sometimes, when I tell people that I blog for a living, they roll their eyes. See, people are quick to deem blogging as a no-brainer job. When you start blogging, ideas will come to you at random times -- in the shower, on a run, while on the phone with your mom. Solution: Your blog posts should all serve larger company goals.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Blog, Publisher] Content Marketing Objectives And KPIs
    Many publishers perform tricks to game their metrics. If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What are the right objectives and KPIs for content marketing? Share of Conversation. Reach.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Blog, Publisher] Content Marketing Mysteries – How to Find Your ROI Yeti!
    Here are some ways we can examine the content performance for this piece: Early Stage Metrics : We published the asset in late February, and since then the asset has gotten 14,000 views, 142 shares, and 4,844 downloads from the website. What blog post topics have the best engagement? Define your content goals. Align key stakeholders.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Blog, Publisher] The Only 7-Step Guide to Creating Content You’ll Ever Need
    To help you bridge the gap between mediocre and excellent, or boost your volume without losing quality, here are 7 must-have tips for brilliant blogging: 1. Your blog will become significantly more sophisticated and on-point if you’re always researching and learning. Guest blogging. 'Image source. Know Your Audience. Networking.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Blog, Publisher] 20 Expert LinkedIn Guides
    Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Top 10 Tips from Best LinkedIn Company Pages [SLIDESHOW] by LinkedIn Official Blog. links.”
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Blog, Publisher] Hinge’s Fab Five: June 2014
    Here are five of the best marketing pieces that have been published so far this month. John Tackett, Marketing Sherpa Blog. This post on Marketing Sherpa’s blog walks you through the process of creating a content marketing mission statement, which can ensure all of your content is made with the same goal in mind.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 3, 2014
    [Blog, Publisher] Why Marketing Advice for Small Industrial Manufacturers Needs to Change
    When the results of the B2B Website Usability Survey that KoMarketing and I published in March showed that social media had no impact in the B2B buying cycle, I privately did a fist pump. In fact, I just consulted with a small manufacturer who said, “Please help us with our marketing – just don’t tell us we need a blog.” Period.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Blog, Publisher] Everything You Need to Know to Successfully Live-Tweet Your Event
    Expecting several people to straddle their main jobs with social media monitoring and publishing is not a strategic approach -- and it will lead to a heck of a lot of confusion. Use that adrenaline to write a follow-up blog post with all the best tweets from the session. Before the Event. Choose a hashtag and promote it. No problem!
  • WRITING ON THE WEB  |  THURSDAY, JULY 3, 2014
    [Blog, Publisher] Newsletters, Social Media, Blogs: What’s Best?
    width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing 'Whats Best?" I see my newsletter as contributing to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Blog, Publisher] Five companies with a human social media presence
    Buffer also publishes a weekly online diary letting us know what they are working on and who is doing what. Follow her on her blog , Twitter and Facebook. 'By Mandy Edwards, {grow} Community Member. Right now “being human” is an important theme for businesses. But how do you achieve this across an enterprise? He (she?)
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Blog, Publisher] 8 Elements of the Perfect Blog Post
    'What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. This surprised me!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 2, 2014
    [Blog, Publisher] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
    Avangate published an infographic highlighting their survey findings here. B2B Online Marketing Blog Demand Generation 'As more people turn to online services for entertainment, education and music, Avangate has conducted a survey to gauge their actual influence. The cloud commerce provider asked 1,046 U.S. adults own a smartphone.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Blog, Publisher] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. That’s why it seems so familiar. Somewhere on my desk is a mug with the cringe-worthy statement: Think Global. Act Local. This artifact is the sole survivor of a marketing centralization initiative from many years ago.
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Blog, Publisher] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    Hootsuite recently revealed that one of their most popular blogs is  The 7 Essential Apps for When You Have to Work on Their Phone. Scrape Your Blog. In fact, the first place to start is probably an audit of your content assets, also known as “scraping your blog.”. Blogs stagnate. Well, you’ve come to the right place.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Blog, Publisher] 5 Little Ways to Get More Facebook Likes
    If you have a website, blog, or email newsletter, use Facebook’s various social plugins -- especially the Like Button or Like Box -- to get people to Like your Page on the spot and without having to head over to Facebook.com. 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. 4) Create value.
  • HUBSPOT  |  SUNDAY, JUNE 29, 2014
    [Blog, Publisher] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
    At HubSpot, that means a lot of new content has been created and published. As content creators know all too well, not all of the content you publish will be wildly successful. This blog post offers a roundup of the most-shared blog posts from June. This blog post will give you the down-low on it all. Tweet. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 29, 2014
    [Blog, Publisher] How to find homegrown content marketing evangelists
    Interview them for blogging topics. IBM is doing a particularly effective job at this as they encourage hundreds of engaging scientists and engineers to blog about their contributions to a “Smarter Planet.” If they are natural communicators, work to get your CEO’s enthusiam focused on blogging or videos.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Blog, Publisher] Onward, to Total Immersion!
    Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. Who would read an ad when you could read a blog article that actually helps you solve a problem? An online catalog, in essence.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 27, 2014
    [Blog, Publisher] Why You Should Rethink That Snarky Social Media Comment
    'I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. wondered to myself, “Have I ever been snarky when I commented on a blog?” Happy, that is, until “the comment.” ” I sure hope not.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Blog, Publisher] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. Creating and publishing B2B content that flares so bright it continuously catches eyes can be a challenge if you’re not taking the right steps. Turn that infographic into a blog post, a series of short infobytes or even an offsite article. Does this sound familiar to you?
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Blog, Publisher] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    LAUGHTER] Just to start, you understand that you have a website, you’re a publisher, you may be on social media. GroupHigh is one that helps you get a list of relevant blogs, blogs that have some sort of following that you might want to be connected with. 'An Act-On Conversation. link]. I’m really honored to be here.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Blog, Publisher] How To Blend B2B SEO Into On-Site Content Development
    What about individual blog posts and articles? Here is a bullet list of questions to ask: Evaluate the competitive keyword space: What publishers rank well for particular keyword targets? Evernote does a nice job with subtle, less intrusive cross-links in the footer of each blog post (see below, example here ). Now what?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 26, 2014
    [Blog, Publisher] Manufacturers Must Create Websites with Millennials in Mind
    Each year Achieve publishes its Millennial Impact Report. Social media or blog updates of companies involvement in the local community and industry. 'More than half a million jobs in manufacturing remain unfilled due to a labor skills gap, according to the May 7, 2014 US News & World Report article. Source ).
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Blog, Publisher] E-commerce SEO: If You’re Not First, You’re Last
    SEO professionals have no problem optimizing on-site content, adding image ALT attributes, structuring blog posts, or fixing title tags—that’s the easy part—but making it to the first page (especially the first 3 positions) usually requires much more strategy and time. Do you publish a monthly newsletter? 1) Start with research.
  • WRITTENT  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Publisher] How to Craft a Perfect Blog Post Headline [+Examples]
    'Writing an effective blog post headline is one of the most challenging steps in getting your content ready for publishing, and one of the most rewarding if done well. Here is a simple 3-step guide to crafting the perfect blog post headline that will grab your audience and make them click through to your post. Don’t do that.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Publisher] 10 Examples of Simply Wonderful Email Marketing
    'Two years ago, I wrote a post for this blog called " 10 Simply Awesome Examples of Email Marketing.". 2) Hipmunk Performs an Email Marketing/Blogging Mashup. This is like the lovechild of an email newsletter and a blog post, with some cute chipmunk action peppered in. Maybe we should all start blogging like this, eh?
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Publisher] 5 Goals for Your Blog & Website… and One Big Challenge
    'and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? These are  the goals of content marketing , whether with a website or a blog.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Publisher] Will Your Idea Actually Work? 5 Questions That'll Help You Find Out [Infographic]
    Just because you publish content related to your industry doesn''t mean it''ll automatically become successful. Check out this blog post. '"If you build it, they will come.". But will they? love Field of Dreams as much as the next person, but content marketers should never heed this advice. content creation
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Blog, Publisher] How to Give (and Get) Better Feedback on Blog Posts
    'A few months back, I had written what I thought was an excellent blog post. ended up discarding the blog post in its entirety and rebuilding it from the ground-up. We ended up with a blog post of greater-than-usual quality, but it took a significantly greater-than-usual amount of time to end up with that final product.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Blog, Publisher] How to Take Vacation Without Sabotaging Your Sales Team
    By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. Getting great content up on your blog doesn''t need to be a huge task either. Here''s a post that can teach you to write a blog post quickly.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Blog, Publisher] How to Increase Customer Loyalty through B2B Marketing
    Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Content can include blog posts, videos, whitepapers, user guides, eBooks, slide decks, podcasts and more.
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Blog, Publisher] Premium Content on Parade
    At Fathom, it’s easy to lose sight of all the exciting things we’re publishing given all the prolific writers we have here. Stay tuned to this blog, where we will keep you posted on the changes. 'Once in a while, I like to take stock of what’s going on around me. That means it’s easy for you to miss, too. Enjoy!
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Blog, Publisher] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    Since the only constant with Facebook (and the larger digital media landscape) is change, it’s always safest to focus on the digital channels you entirely own and control -- your website and blog. blog posts, ebooks), and use ads to amplify them to targeted users. But you don''t have to stay frustrated. Drive event attendance.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Blog, Publisher] Optimize Your Content for Inbound Marketing: Part 2
    Doing so would be the proverbial “tiny sip through a fire hose,” which is (1) too long for a blog post and (b) most likely not helpful to readers who are ramping up on SEO. The company made the guides front-and-center, accessible from their homepage, site search pages, product pages, and blog. First Things First: A Recap. BUT …. SHARE!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Blog, Publisher] Social Media and the History of Aggression
    'I’m going “off road” today and bringing you a completely different sort of blog post … a post filled with danger, evil, and intrigue. The comment sections of many blogs and journals have become cesspools filled with bigoted trolls and anonmyous cowards attacking people in the most vicious ways. And so on.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Blog, Publisher] How to Write a Tweet: 8 Formulas to Get You Started
    Example: Don''t let your blog fall into a rut. Find out how to churn out new blog posts quickly - [link] #blogging. of blog posts are published on the weekends & they get 18% of all social shares? link] #blogging. 'Not sure what to tweet on Twitter? marketingtip). DianaUrban). 2) The RT With Commentary.
  • HINGE MARKETING  |  THURSDAY, JUNE 19, 2014
    [Blog, Publisher] Hinge’s Fab Five: Mid-June 2014
    Here are five of the best marketing pieces that have been published so far this month. Why is WordPress the standard publishing platform for bloggers today? Ways to Engage Your Team and Improve Your Blog. How can you successfully launch your business’ blog with limited resources? Neil Patel, KISSmetrics.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blog, Publisher] 60 Marketing Acronyms Every Industry Pro Should Know
    CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. Learn more blogging KPIs here.). 'Have you ever heard an acronym but you didn''t know what it meant?
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JUNE 18, 2014
    [Blog, Publisher] Super Teams, a book review
    Published by McGraw Hill. For New Sales Managers was published this summer. Ken@AcumenMgmt.com www.AcumenManagement.com Blog: www.YourSalesManagementGuru.com. 'Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. What is a Super Team. Partnering.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Blog, Publisher] Facebook Stats that Every Social Marketer Should Know
    Of the 5,804 pages they analyzed, posts were published almost evenly throughout the workweek, but then then dropped off during the weekend. The least popular day for Facebook posts is Sunday, on which only 8.73% of total posts are published. 'Author: Maggie Jones With over 1.23 How to Make Facebook Work “After Hours”. Social Media
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 18, 2014
    [Blog, Publisher] Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog
    'Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? Do you feel dread and overwhelm when it’s time to post on your blog?
  • LEADERSHIP  |  TUESDAY, JUNE 17, 2014
    [Blog, Publisher] B2B Lead Generation: Halftime Analysis—What’s Working, What’s Not
    We need to publish content that is both relevant and easily found by our prospective buyers at various touch points during the buying cycle. Feel free to share on my blog. '32 Days. 32 Countries from around the world. Personal and professional schedules are being carefully planned to catch the games we absolutely don’t want to miss.
  • ENGAGE  |  TUESDAY, JUNE 17, 2014
    [Blog, Publisher] What the NYT’s Struggle to Embrace Online Publishing Can Teach Us About the Future of Content Marketing
    and its media properties for being slow to adapt to the digital publishing landscape. The blogging craze made average writers into expert reporters overnight. Here is one quote that stood out from the New York Times report, “The life of an article starts when it’s published.” Be Flexible. Be Aware. Be Innovative. Be Aggressive.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Blog, Publisher] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Or is your audience more interested in blog posts? That could be your help documentation, landing pages, blog posts, or other resources. 10) Top Posts on Influencer Blogs. For example, industry or influencer blogs may content they''d love. 17) Blog Comments. How often do you read and respond to your blog comments?
  • WRITTENT  |  MONDAY, JUNE 16, 2014
    [Blog, Publisher] 15 Ways to Get More Customers from Your Blog
    'If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. So, here are 15 ways to boost your blog’s customer-generation. Blog More Often.
  • SYNECORE  |  MONDAY, JUNE 16, 2014
    [Blog, Publisher] 6 Reasons to Get Consistent With Your Content Strategy
    With the amount of published content expanding daily, how is one to keep up with the demand? The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Blog, Publisher] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    222222 ;">The report was crated by a committee of the more digitally-minded employees at the company and led by the publisher’s son, A.G. 222222 ;"> Take-away: Look back at your previous hits and think about news ways to publish and share the content. The New York Time is winning at journalism. . The report kicks off. Sulzberger.
  • NUSPARK  |  FRIDAY, JUNE 13, 2014
    [Blog, Publisher] The role of public relations in lead generation for B2B firms
    Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Blog about interesting topics, comment on relevant social conversations, participate at virtual and live events. Recruit evangelists.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 12, 2014
    [Blog, Publisher] How to Create Genuine Experiences in Your Online Marketing Campaigns
    Publishing filler content just to complete a commitment isn’t going to make any audience feel warm and fuzzy about your brand or what you have to say. B2B Online Marketing Blog Brand Management Content Marketing branding content marketing marketing 'Users online are smart. Take Something Personal For The User and Do Something Great.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 12, 2014
    [Blog, Publisher] Blog Goals: 5 Tips to Keep Your Blog Focused and on Track
    'Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? Are you focusing on client needs?
  • SYNECORE  |  THURSDAY, JUNE 12, 2014
    [Blog, Publisher] Should You Align Your Content Marketing and SEO Efforts?
    Internal links are hyperlinks that send users to another page on your website or blog to ensure visitors stay longer on your site, while exposing them to more relevant and interesting content your company has created. Images are great for blog posts — they add aesthetic value, help visitors better understand a topic, and provide context.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Blog, Publisher] Is Outbound Marketing Dead?
    'Artillery B2B Marketing Blog > The Forward Observer While outbound marketing''s power is a shadow of its former self, it will always play a vital role. Marketers are publishing useful, helpful and even entertaining content about solutions to the problems for which their prospective customers are searching online. They still do.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 11, 2014
    [Blog, Publisher] My Next Adventure In Content Marketing
    As the co-founder of Business 2 Community , I was introduced to NewsCred as a publisher. As the VP of Marketing and Content Strategy for SAP and the managing editor of their corporate blog Business Innovation , we tested and proved the value of licensing content from some of the top publishers in the world. We Need A Better Way!
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Blog, Publisher] What Facebook’s New Pages Layout Means for Your Business
    You’ll be able to see how many likes your competitor got that week, how many posts they published, and see how much engagement they got. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 10, 2014
    [Blog, Publisher] Slammed!!! The first time sales manager
    and in this blog I attempt to provide insights for everyone. In a blog I can only give a few tips, over the next few weeks I will continue to provide more insights and tips for the first time sales manager. To be open, my new book is also about to be published on the topic as well and is titled: Slammed!!! 'Slammed!!! All Free.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 10, 2014
    [Blog, Publisher] YouTube Insights for B2B from the Frozen Food Master
    It seems that the promise of “anyone can be a publisher” really has taken hold on this platform. believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have. Greg has been reviewing frozen food on Freezerburns since 2008.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Blog, Publisher] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions. Start with research: is your goal achievable?
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Blog, Publisher] Optimize Your Content for Inbound Marketing: Part 1
    After both are published, we’ll link them together. How many blog posts are right there, waiting to be written? The post Optimize Your Content for Inbound Marketing: Part 1 appeared first on Marketing Action Blog - Act-On. 'Getting found by your target audience is the prime directive of inbound marketing. So let’s get to it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 9, 2014
    [Blog, Publisher] How to succeed in the ego-ravaged drama queen world of social media
    started blogging in 2009 and there was a different “A List” back then, but there was still an A-List and I wasn’t on it. thought I was publishing content as good as anybody out there but I was not in that inner circle. My blog was a lonely and depressing place. You don’t want my book Mr. Publisher?
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Blog, Publisher] What Sales Should REALLY Expect From Marketing Automation
    Gleanster Research has just published a fine new report, “What Sales Should REALLY Expect From Marketing Automation.” Your marketing team can use automation to do inbound marketing with forms, landing pages, SEO optimization, social publishing options, and a lot more. Or would you prefer an average of 1.5x It’s a noisy world out there.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Blog, Publisher] The B2B Funnel is Now a Sieve
    If you're relying on memory or hoping that everyone is publishing to the idea of the plan, good luck. One example I've seen a lot is a really well done blog and a Facebook page that's about the company's favorite sports team and silly contests. 'The buying process has gotten messy for B2B marketers. Depth of Relevance.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Blog, Publisher] When it Comes to Blog Post Length, Is More More?
    'My answer to the question, “How long should my blog post be?” also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts.
  • LEADERSHIP  |  FRIDAY, JUNE 6, 2014
    [Blog, Publisher] Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It
    'As a B2B marketer, we are always searching for ways to publish good, valuable content. Marketing Qi created an infographic that acts as a valuable roadmap to repurposing content based on five steps: write, blog, distribute through social media channels, repurpose the message, then simply repeat. Twitter, Facebook, etc.).
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 5, 2014
    [Blog, Publisher] So What Exactly IS Inbound Marketing?
    'Artillery B2B Marketing Blog > The Forward Observer While the practice of "inbound marketing" has burst on the scene and is growing in popularity, it''s still puzzling to many. Marketers Now Need To Think Like Publishers. Keyword research and SEO are a part of this and blogging is the primary method of publishing the information.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blog, Publisher] A Guide to the New Canadian Anti-Spam Legislation (CASL)
    2) The recipient published his or her email for the world to see with no caveats about terms of being contacted. This blog post has provided information about the law designed to help our readers better understand the legal issues surrounding internet marketing. 'In late 2013, the new Canadian Anti-Span Legislation (CASL) was passed.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Blog, Publisher] 8 ValueTrack Parameters For Better AdWords Campaign Data
    This tells whether the click originated on the main Google Search page, one of its Search Partners, or on a publisher site (a.ka. This is only utilized for Display campaigns and is the domain name of the publisher site where the ad was clicked. B2B Online Marketing Blog Search Engine Advertising Why is it important? network}.
  • WRITTENT  |  THURSDAY, JUNE 5, 2014
    [Blog, Publisher] 15 Reasons You Should Claim Your Google Authorship Markup
    'Google Authorship is a unique markup that allows you to connect your Google+ account with your blog posts and website. Since Google Authorship makes your listing stand out with a picture, your blog posts will get a higher click through rate. This works particularly well if you appear on multiple blogs. Here are 15 reasons why.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Blog, Publisher] On Amy Adams, or, Why You Must Post Blogs You Hate
    What Amy Adams Has to Do With Blogging. What does this have to do with blogging? The problem is that many businesses put on their “critic” hat when deciding what to post on their blog. But that uniform supply store owner doesn’t have enough time to write blog posts every week, let alone every day. Half of us love her.
  • MARKETING ACTION  |  THURSDAY, JUNE 5, 2014
    [Blog, Publisher] David and Goliath: How Small Players Beat Out the Big Banks
    'Editor’s note: This post was originally published in the National Mortgage Professional Magazine. The post David and Goliath: How Small Players Beat Out the Big Banks appeared first on Marketing Action Blog - Act-On. With limited marketing budgets and resources, competing for customers with the big banks is no easy feat.
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