• LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Blog, Publisher] How to Start Generating Leads for Your B2B Company
    Write blog posts. These are the regular mainstays in your lead generation process: CTAs are an essential tool in generating leads from your blog posts, not to mention, an easy way to connect better with your audience. Guest Blogs Lead Generation Lead GeneratorThis post will guide you to: Set up a lead generating website.
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Blog, Publisher] 4 Ways to Use Audio in B2B Marketing
    After all, here at HubSpot, we create content for marketing and sales professionals in a variety of formats, and if you read our blog, it’s no secret that we’re constantly nagging you to do the same -- even with audio. When people tell us that’s why they can’t invest time in blogging, we usually say, “Write what you know.” 1) Podcasts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Blog, Publisher] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ). Weibo, a micro-blogging platform often compared to Twitter, has more than 297 million users; 132 million of which are daily active users.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Blog, Publisher] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. Just because we hit “publish,” the strategy is not over or completed. Researching. Interviewing.
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Blog, Publisher] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    One of the biggest questions content marketers face is how much material they should publish on a regular basis. Many organizations will instantly jump to publishing content at a high volume, hoping to capture their audiences’ fleeting attention spans. Publishing Prior to Product/Market Fit. Overpublishing. Final Thoughts.
  • MI6 MARKETING AGENCY  |  SUNDAY, MARCH 19, 2017
    [Blog, Publisher] The History of Technology (1970-80)
    This is part of a series of posts we’re publishing on the History of Technology. Blog FeaturedWe’re going to take you back a bit in the technology time continuum. We’ve hand picked some key moments in technology that we think were significant. We’ve also included the top songs, movies and TV shows too! During this decade Arthur C.
  • JUNTA 42  |  SATURDAY, MARCH 18, 2017
    [Blog, Publisher] This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing
    In this episode, Robert and I discuss why publishing agencies are struggling with the creative services business model. Publishers face content studio growing pains (07:31): An article on Digiday describes some of the many pressures publishers are facing when trying to make their branded content studios profitable.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. Look for.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Blog, Publisher] 5 Strategies to Help Teams Thrive after a Merger
    From blog post to webinars to random white papers, everything needs to be pulled together into one central system. From there, outline other essential fields for each asset that aren’t part of high-level taxonomy, including title, publish date, URL, channel, short description, page views, etc. Is your blog moving to a new CMS?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Blog, Publisher] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    In this blog, our Marketo Champions will share why they’ve attended past Summits and what they’re looking forward to this year: 1. Coming from the publishing industry, I was very involved with AdTech, understanding how it works, and how to monetize from it. So, don’t just take our word for it! Learning and Career Growth.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Blog, Publisher] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. Here are a few key components of any marketing technology stack, whether you’re a B2C or B2B company: Content Management System (CMS) - this technology with drive your website, blog and other web properties used to market your business online. . Scott Brinker.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Blog, Publisher] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    There aer 12 million-plus official accounts; 700K+ articles published everyday. B2B Online Marketing Blog Content Marketing b2b content marketing China social mediaAt the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. What do they want? Final Words.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Blog, Publisher] 50+ Video Marketing Stats that Prove You’re Doing it Right
    On average, 18 videos are published each month by businesses – Vidyard ( Tweet This ). Manufacturing and High Tech are the industries that publish the most new videos – Vidyard ( Tweet This ). 56% of videos published in the last year are less than 2 minutes long – Vidyard ( Tweet This ). Engaging Viewers.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Blog, Publisher] The Complete Guide to Starting a Podcast for Agencies
    Although blogs are still very popular, audiences are somewhat limited in how they can consume them -- you can’t read a blog at the gym or while driving, for instance. Podcasting is by no means a quick fix; you need to be willing to put time into building it up the same way you would a blog. Why Start a Podcast? Equipment.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Blog, Publisher] Account-Based Sales Development In A Predictive World
    This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. Like any lean, fast-growing company, our sales team at Infer struggles with the age-old conundrum of quantity vs. quality. However, thanks to Outreach’s automation, we’ve been able to avoid spreading ourselves too thin.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Blog, Publisher] Good Bots vs. Bad Bots: How to Tell the Difference
    Each year, Incapsula publishes a Bot Traffic Report, which measures and analyzes the website traffic generated by bots. These are the bots that basically distribute “spammy” content like unwarranted emails, or senseless comments on articles and blog posts. And we don’t know what’s good or bad. Is it helpful, or harmful? The Good Bots.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Blog, Publisher] 105 ways to build your email list | Tips, tactics, and best practices
    Promote your email by social media, website, and blog. Treat your blog home page like an email capture form. Require commenters on your own blog to provide addresses. Offer opt-ins to anyone “liking” comments on your blog. Establish a riveting blog that ends in an opt-in request. Fear not! Subscribe. ©
  • ACT-ON  |  TUESDAY, MARCH 14, 2017
    [Blog, Publisher] 5 Simple Ways to Use Storytelling in Your Marketing
    A blog, or a video camera, or even crayons are all you need to communicate it. “It’s Give the company a chance to review (and have the option to make changes to) the case study before it gets published. It’s been called the most valuable business skill of the next decade. Maybe even a frown. Why the resistance? It’s a fad.”.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Blog, Publisher] Oh Hi! Say Hello to the New Vidyard Dashboard
    That’s why we published the 2017 Video Benchmark Report. Blog Product UpdateOne of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video. This is a concept that we want to show you in the platform. So we’re proud to bring to you our new CCI menu structure! Content.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Blog, Publisher] The 7 Elements of Graphic Design, and How to Apply Them
    You can use mood lines in virtually every element of your design," Rodin writes on his blog. "Or Sydney-based Made Somewhere developed this simple, modern logo for Hidden Gems of Sydney, a blog focused on highlighting local attractions in the area. Image credit: Oscar Riera Ojeda Publishers. What gives? 1) Color. 2) Line.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Blog, Publisher] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    Awareness and discovery of brand Snapchat channels happen primarily on other social channels and content assets, such as blog posts and videos. The report also advocates publishing external content bearing brands’ Snapcodes -- unique QR codes that allow Snapchat users to follow accounts by simply opening the app and scanning the code.
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Blog, Publisher] 3 Simple Ways to Validate Your Content Ideas
    A scenario is outlined where a team had an awesome idea they thought would do wonders but when they embarked on the process and published the content, the target audience showed complete disinterest. Visit Google Analytics and look to see which particular blog posts have received the highest number of views and the longest time on the page.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Blog, Publisher] How to Create an Organizational B2B Content Marketing Strategy
    Many marketers believe that simply publishing great B2B content is all you need to increase your website metrics and conversion rate. Would your persona prefer infographics chock full of data over a long-form 2,000 word blog post? B2B Online Marketing Blog Content MarketingWhat Is Content Marketing Organization, Exactly?
  • KAPOST  |  THURSDAY, MARCH 9, 2017
    [Blog, Publisher] Top Insights On How to Take Your Content to the Next Level [Webinar]
    Distribution: Findability and publishing processes (both internal and external). Dan is the Content Manager at SnapApp, and editor of the SnapApp blog. The post Top Insights On How to Take Your Content to the Next Level [Webinar] appeared first on Kapost Content Marketing Blog. Ready for some real talk? Save your seat today!
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Blog, Publisher] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Showcase reviews: Blogging Wizard (WordPress), Marketing Insider Group, MarketingLand, RazorSocial, SnapApp. Showcase reviews: Blogging Wizard (Monitoring), Social Media Examiner, StoreYa Blog. Your published ShortStack Campaign can act as a hub to help manage your marketing efforts across multiple channels. StoreYa Blog.
  • KAPOST  |  MONDAY, MARCH 6, 2017
    [Blog, Publisher] The Psychology Behind a B2B Marketing Plan
    Some great ways to build your personal brand include publishing thought-leadership pieces on LinkedIn, engaging with experts and ideas on Twitter, speaking on panels at conferences, or joining webinars. The post The Psychology Behind a B2B Marketing Plan appeared first on Kapost Content Marketing Blog. Behind a business are (newsflash!)
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Blog, Publisher] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    If you’re stumped on what topics to write about for your company blog, refer to your FAQs. Answer them in blog posts. . Quick content tip #5: Search through frequently asked questions for blog post ideas. . Struggling to keep up with your own company’s blog schedule? The Ultimate List of Shortcuts for Marketers.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Blog, Publisher] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    YouTube advertising is more targeted than ever, and it’s less competitive real estate than the world of Google Search because video content is newer to the content scene and less popular than blog posts. Editor's Note: This post was originally published in October 2015 and has been updated for freshness, accuracy, and comprehensiveness.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Blog, Publisher] The Beginner's Guide to Small Business Marketing Online
    What is blogging? Why does blogging matter? In other words, it's the basic concept of structuring your website and blog posts to be in the best shape for appearing first on search engines. Blogging. As we learned in the SEO section above, content and blogging are extremely important when it comes to ranking. Brand.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Blog, Publisher] 10 B2B Lead Generation Strategies for 2017
    Content is the currency of the web nowadays, so you should regularly publish content. When you publish valuable content that informs, educates, and entertains your target audience, you earn their loyalty. Blog B2B-Marketing Lead Management Lead-Generation SalesRead on to learn how. Analyze Your Data. Analyze constantly!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 3, 2017
    [Blog, Publisher] How to ruin your content by overthinking things
    My blog posts were too self-absorbed because I thought I had to be smart all the time. ” The difference is, I put my thoughts into words and then publish and others don’t. Some of my best blog posts have been along the lines of “I don’t know where all this stuff is going — what do YOU think?”
  • CONTENT STANDARD  |  THURSDAY, MARCH 2, 2017
    [Blog, Publisher] Should You Hire a Ghostwriter?
    This morning, your CMO approached you about creating new content to be published online. Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name. You’re supposed to come up with a way to make this work. When Ghostwriting Works.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Blog, Publisher] Marketing Research to Bookmark for Your Next Blog Post
    Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research.
  • SNAPAPP  |  WEDNESDAY, MARCH 1, 2017
    [Blog, Publisher] 33 Problems You Probably Have if You’re a B2B Marketer
    That white paper we worked on all quarter was published. Sure, I’ll write that blog – how long could it take? . When you work in B2B marketing, either knowingly or not, you join a certain community. In this community, we all have a certain frame of reference where our experiences overlap. Sometimes these experiences are great. Done.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [Blog, Publisher] 5 Simple Ways to Shape Your Content Through Your Culture
    They stick to their calendar and publish regularly. Think education (blog posts, webinars, ebooks, etc.) Creating content around your principles doesn’t mean you publish your mission statement. Publish Your Failures. Publish Your Successes. to maintain your publishing schedule. They brainstorm. Holidays.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Blog, Publisher] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    The kit includes 100 social media image templates, 8 PowerPoint presentation templates, 50 call-to-action templates, 15 infographic templates, 5 ebook templates, 5 blog post templates, and more. When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business?
  • CONTENTLY  |  TUESDAY, FEBRUARY 28, 2017
    [Blog, Publisher] The Content Marketing Brand Management Checklist
    While checking grammar may seem like a small task, it’s easy for writers and editors to neglect the technical rules of publishing. As you expand your content operation, ask if you have a system in place to ensure that regardless of who writes the whitepaper, blog post, or tweet, your brand’s tone remains consistent.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Blog, Publisher] How Marketers Should Think About Customer Marketing in the Engagement Economy
    This post is adapted from The New Customer Marketing Lifecycle in the Engagement Economy published on MarTech Today. Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. Retention Marketing Is Outdated.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 28, 2017
    [Blog, Publisher] 7 golden steps to creating an effective email newsletter
    Here are some examples of informative content you can include in a newsletter: Blog posts. Lead readers back to your site, blog, or social media network for more info. Editor’s Note: This blog post was originally published in June 2013 and has been revamped and updated for accuracy and relevance. © Ding, ding!
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Blog, Publisher] The Silent Marketing Roadblock – Choice
    In 2000, psychologists Sheena Iyengar and Mark Lepper published an interesting study for marketers. For example, let’s say your B2B company just started a blog, and currently it has very few social shares. It’s better to omit the numbers at first, because they make the blog appear less trustworthy. But why? What could go wrong?)
  • JUNTA 42  |  SATURDAY, FEBRUARY 25, 2017
    [Blog, Publisher] This Week in Content Marketing: Apple and Amazon Race to Content Dominance
    We also explain why we feel publishers are still too focused on their channel strategies, and explore how Spotify’s launch into original podcasts could set it up to be purchased by Amazon in the near future. Always be vigilant about maintaining the clarity of the info you publish, says @joepulizzi. This week’s show.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Blog, Publisher] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. If you want to stand out, you can’t rely on a publish-and-pray content strategy. It’s certainly going to be more expensive than writing a blog post. That's it. Source ).
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Blog, Publisher] Back to Basics: How to Write an Effective Business Blog
    Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. The beauty of a blog is that it can be about most anything.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Blog, Publisher] How to Craft a Successful Content Marketing Strategy
    As my colleague Ryan recently pointed out , WordPress users alone produce approximately 80 million new blog posts each month. For one of our clients whose goal is organic traffic, we keep a shared Google Doc of all of the blog topics we have recommended to them, as well as monthly organic traffic metrics for each post. Publish dates.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Blog, Publisher] Five levers of relevance for digital authors
    Because it is fundamental to my work, I thought I would write a whole blog post about it. For example, I recently published a blog post for my executive sponsors—people who run large digital marketing organizations. ” Several people have asked me what this means. I have written a book on this topic. It works in two ways.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Blog, Publisher] The 26 Best WordPress Plugins
    Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Build and publish WordPress forms in just minutes.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Blog, Publisher] The Stories Behind 5 Social Networks That Never Caught On
    In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing.
  • NETLINE B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Publisher] 2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy
    Fortino and Carbary examined the latest B2B research report published by NetLine, 2017 State of IT Content Consumption and Demand Report for IT Marketers , and the pivot marketers need to be making this year to be successful with their content and lead generation strategies. Million Content Downloads Tells Us. Carbary : I love it.
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Publisher] 3 Ways Agile Helps Scale Content Marketing
    If we’re not sure that publishing three pieces per week is actually delivering on these requirements, we shouldn’t bump it up to five just because we can. Doubling the number of blog posts you write every month is a simple way to scale your content marketing, but it’s by no means the best. . An Agile outlook on marketing. . 100%.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Publisher] Is Your Content Fresh Enough to Attract Google?
    So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […].
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Publisher] 5 Ways to Drive the Success of Influencer Relations
    To remind you, the 5 most common reasons why influencer marketing fails as per our previous blog are: Lack of influencer-focussed resource. Lack of program management or measurement. Lack of quality content/brand messaging. Employees’ lack of confidence in building personal relationships. Lack of understanding from senior management.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Publisher] How to Get More Leads From Social Media
    How we track and measure and publish on social media has improved. And how well the social media platforms let us track and measure and publish has also improved. It’s not an exhaustive cataloging of every available tactic (that’s a book, not a blog post), but I’ve assembled the “classic hits” of social media lead generation.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] Webinar: How Content Marketing Generates Leads
    As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. “It But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] The Front Lines of Predictive Intelligence
    This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. Lead Flow Prioritization. Personalized Customer Journeys.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] The ‘Less Is More’ Content Strategy
    What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content. Total Links.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] How to Create Evergreen Content with Lasting Engagement
    Simply put, evergreen means that the content will always be relevant to readers of a particular blog or website. an article on cronuts for that baking blog), evergreen content will keep drawing in new readers over the life of your site. Say a baking blog’s most popular piece of content is a piece on different types of pastry.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] Major Changes Come to Content Marketing World 2017
    We host an event-specific blog on the site to share event-related stories, news, etc.). After it was published, I was contacted by a number of event producers who are not taking this issue as seriously as we are. You should have noticed different voices on the CMI blog. But I have to say, it does sting a bit. But I digress.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] The 21 Best Content Curation Tools
    Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. StoreYa Blog. 1) Storify. 2) Pocket.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Blog, Publisher] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    But that’s a story for another blog post! Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Blog, Publisher] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Cisco is very vocal about its talent branding efforts blogging about its goals and results. GoTripAdvisor is also used for employee meetups, as well as on the official blog where employees are invited to share their personal stories. It's also used to promote "Microsofties'" stories published on the official blog: 8) Adobe.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Blog, Publisher] 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)
    Mistakes I’d have to keep fixing every time we published a piece. Here , we say employees should contribute through “blog posts, webinars, etc.” ” But with blog posts and webinars being so different in format, what are the other items? I sure did. Overused phrases that I’d add to a list. human actions.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Blog, Publisher] 75 Interactive Infographic Examples to Inspire 2017
    This interactive infographic published in the Wall Street Journal shows the pay gap between genders in over 450 different kinds of jobs. This isn't your average blog post with a pile of graphs and data. Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog, Publisher] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Publish cleverly-titled, vision-based articles. Publish these types of pieces on your blog and share them out. Configure a string of automated social posts after articles publish. Publish educational, strategy-focused articles. Publish detailed, how-it-works, showcase articles. Everyone likes free things.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Blog, Publisher] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines. 99% of Companies Now Use Data to Produce Marketing Content.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Blog, Publisher] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. I asked Sally for her permission to share this here first, but her article will be published later this week with a little more analysis (and I assume the input of more experts than just me). It’s still a thing!
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Blog, Publisher] The 29 Best Social Media Monitoring Tools
    Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Showcase reviews: Blogging Wizard, BuzzBlogger, Nikki Woods, Rebekah Radice, Social Media Today, StoreYa Blog. Blogging Wizard. StoreYa Blog.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Blog, Publisher] THE HACKIES: How to use your unique dataset to create valuable content
    For us, because we are a marketing measurement and reporting solution, the line connecting the research that we publish and what we do is pretty clear. Since we published it, it’s driven the third most pipeline out of any downloadable piece of content that we offer. This article is a guest post by Jordan Con of Bizible. Like it?
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Blog, Publisher] A Brief History of Snapchat
    Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. What Is Snapchat? The History of Snapchat.
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Blog, Publisher] Why You Should Question Most Video Marketing Stats You See
    Why use your budget on blogging when we can help you create that video? There are some fantastic, reputable sources that only publish comprehensive research, such as Cisco’s Visual Networking Index , which periodically charts and forecasts the rise of online video. We all know the value of a good stat. million words.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Blog, Publisher] Leveraging Unique Data For Powerful Content Marketing
    For us, because we are a marketing measurement and reporting solution , the line connecting the research that we publish and what we do is pretty clear. Since we published it, it’s driven the third most pipeline out of any downloadable piece of content that we offer. To figure this out, we look at the data. Other Examples.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Blog, Publisher] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    This type of account is most appropriate for a publications or blogs. High competition : 7 million articles are published every day (from iiMedia Research). Research shows that 80 percent of Official Accounts publish posts on working days with 36 percent publish on Wednesday and Friday. That represents an increase of 43.3
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Blog, Publisher] Why Your Twitter Marketing Strategy Is All Wrong
    Publishers, too, are rethinking their emphasis on Twitter, a noteworthy development since Twitter has positioned itself as the go-to platform for breaking news. Paul Berry of Rebel Mouse, a company that helps publishers amplify content on social, told Digiday that Twitter is an afterthought for media companies today. Fly on #avgeeks !
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] Anatomy of a Valentine’s Day Marketing Campaign
    The company published this heartfelt slide deck on SlideShare , and as of this writing it has garnered almost 76,500 views. These were not hastily written blog posts – these campaigns included professionally designed content, hand-drawn art, and even costumes. There are many great Valentine’s Day marketing campaigns out there.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] How B2B Marketers Are Finding Value in Social Media [Interview]
    Mroz was a founding partner of multiple consulting companies and a thought leader who has been published in top eCommerce publications including Internet Retailer and AdExchanger. B2B Online Marketing Blog Marketing Interviews B2B Marketing social media Social Media MarketingFrom this survey, no, we did not. Twitter, Instagram). “I
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. Unless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales. Use analytics to inform sales follow-up.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. Unless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales. Use analytics to inform sales follow-up.
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] How to Promote Your Ebook – A Walk Through
    Blog posts. Write your social media posts, blogs, and marketing emails teasing and promoting the subject. Yes, there are more ways to reach your audience than social media, blog posts, and emails! There are two reasons to track and measure the success of every piece of content you publish. Or oars. Or motor. Consider ….
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    This update of a previously published post shares one answer. Their blog posts weren’t getting much traffic or converting. He promoted content from the manufacturer on his YouTube page and his blog. Your blog post, video or (God help us all) Snapchat? There are 27 other knitting blogs. Some were consultants.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] How to Get More Results Out of Less Content
    According to research from Moz and BuzzSumo , half of all articles published get eight social media shares or less. A lot of us publish and then forget about the content. Well, here’s how to apply the “re-use, recycle” part to content marketing: Reformat everything you publish. You publish no new content in that period.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] The 28 Best Web Design Tools
    Looking for icons to use in a blog post, web design project, print collateral, or other media? Use this site to easily create a page with text and images, publish it, and set a “dispose” date for it to disappear from the web. ” — StoreYa Blog. Showcase reviews: StoreYa Blog. StoreYa Blog. Wrike.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Blog, Publisher] How to Protect Your Company’s Reputation on Social Media
    Unsupervised Content Publishing. Keep an eye out for blogs published by Twitter , LinkedIn , and Facebook to stay on top of their new updates. Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” Controversial Content. Account Hacks. How did you recover?
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Blog, Publisher] The Best Branded Content of January: 5 Brands Embracing Real Facts
    The blog post is very straightforward. But the note Starbucks CEO Howard Schultz published last weekend is an exception. During a normal year, we’d be talking about Super Bowl commercials. Which beer company will objectify women? Which forgotten ’80s actor will endorse a smartphone and jar some bizarre childhood memories?
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Blog, Publisher] How to Prep Your Agency for a Successful PR Launch
    If you can land authorship accounts, or submit guest posts on well-known publications (such as well as industry-specific publications and blogs) you’ll be able to extend your reach even farther. As you can see, there’s more to a PR launch than hitting publish and hoping for the best. How to Prepare your Agency for a PR Launch.
  • BIZIBLE  |  THURSDAY, FEBRUARY 2, 2017
    [Blog, Publisher] The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
    On the other hand, B2B marketers can also promote ungated educational content assets, like blog posts. If your organization has a unique dataset, a great way to provide value to your audience is to publish interesting findings using your dataset that might help them do their job better. You’ve come to the right place. Brand campaign.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Blog, Publisher] What Are Your Top 5 B2B Content Marketing Objectives?
    Fresh, regularly published content to your website can help your visibility in search engine results, thanks to Google’s freshness factor. That being said, it’s not enough to just write content and publish it. There must be a strategy behind not only content topics, but also how you are publishing and promoting content.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] Content Automation is the Future of Content Creation
    Getting the Most From Your Content Means Dynamically Adapting It: Adaptive Content is a content strategy technique designed to support meaningful, personalized interactions across all channels; to be successful at delivering a personalized experience in our omnichannel marketplace (something we’ve discussed in many ActiveDEMAND blog posts).
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] 6 Video Tips for Small Businesses on a Budget
    Often when videos are created for your blog or even for communications with external partners or prospects, you don’t need a fancy video, but something simple that shows you as you. In these situations, whether it be on your blog or through email, we recommend using a screen share or webcam video. That’s the name of the game in 2017.
  • SCRIBBLELIVE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] How To Ideate New Content When You Feel Like You’ve Exhausted All Topics
    For example, your competition published a blog post called “Top 20 Restaurants to Try in Toronto” that ranks well on Google and brings in consistently healthy pageviews – but it was published back in 2014. Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. In Conclusion.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] Fake News Might Kill the Future of Native Advertising
    But publishers are also heavily invested in native ads, and whether readers have realized it or not, they’ve more than likely engaged with sponsored content from their favorite publishers, too. Buoyed by social media, false stories from questionable publishers spread wildly throughout the election cycle. Fake news.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] Content Operations: A Focus on Maturing Capabilities
    Distribution – findability and publishing processes (both internal and external). You may choose to tackle Distribution first because you have a strong publishing capability and have already laid the groundwork for tagging the content in your central repository. Execution – tactics and collaborative content production processes.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] Content Operations: A Focus on Maturing Capabilities
    Distribution – findability and publishing processes (both internal and external). You may choose to tackle Distribution first because you have a strong publishing capability and have already laid the groundwork for tagging the content in your central repository. Execution – tactics and collaborative content production processes.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Blog, Publisher] Why Design and Coding Academies Need to Get in on Inbound Marketing
    Share your faculty's expertise by publishing their work paired with a short back story or interview with that teacher. A blog talking about things your personas don't care about isn't going to help your academy get found. Publish your academy's own insights on everything from your field's fundamentals to controversial issues.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Blog, Publisher] 10 Content Creation Mistakes That Make Me Crazy
    See our blog post, “ How to Write Headlines That Get Shared And Drive Traffic ” for pointers on creating headlines that pull in big numbers of readers. Want to really blow a blog post? Two million blog posts are published every day. Then your content is just another one of those two million blog posts. A lot.
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [Blog, Publisher] B2B Paid Content Distribution: Facebook vs. LinkedIn
    Facebook accounts for over 40 percent of all traffic to publisher sites, eclipsing Google. They create a ton of content, put it on a blog, and expect people to just show up. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. percent for LinkedIn.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 30, 2017
    [Blog, Publisher] Must-watch TV shows of 2017 for small business owners
    recently published their 9 Top TV Shows Entrepreneurs Should Watch in 2017. The post Must-watch TV shows of 2017 for small business owners appeared first on Vertical Response Blog. Happy Friday! You’ve heard it before, and you’ll hear it again, we’re all “livin’ for the weekend.” Get Our Newsletter.
  • JUNTA 42  |  SATURDAY, JANUARY 28, 2017
    [Blog, Publisher] This Week in Content Marketing: The Battle for Custom Content
    In this episode, Robert and I discuss the ongoing battle among publishers, agencies, and brands to dominate the content space and gain audience mindshare. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on January 22, 2017; Length: 0:58:46). Image source.
  • LEADERSHIP  |  FRIDAY, JANUARY 27, 2017
    [Blog, Publisher] What We Learned from 300 Content Marketers
    What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing and with good reason: it costs 62% less than traditional marketing and can generate up to 3x as many leads. Only 13% published content multiple times per day (43% did it weekly and 35% daily).
  • BIZNOLOGY  |  FRIDAY, JANUARY 27, 2017
    [Blog, Publisher] Branded content just another shade of fake news?
    Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is it inbound ? I don’t think so. Is it valuable and relevant?
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