• HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Blog, Publisher] 39 Holidays to Add to Your 2016 Social Sharing Calendar
    The best staffing firms on social media post a healthy mix of content including, but certainly not limited to, top jobs, blog content, top resources from third-party websites like Inc. If you want to build a comprehensive social media marketing strategy you’re going to need one major thing.a That's why we want to help!
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Blog, Publisher] So You’re Blogging. Now What?
    You have your blog content, and it's published to your page. Now that the article is published, it will appear on your website, and will eventually draw in readers through good SEO practices. Your blog articles are fed to your social media pages, and you like/share them. Sharing Blogs via Automatic Feeds. Now What?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. or +1 877.762.9726 Related Research Recently published Gleansight benchmark reports that may be of interest to senior. Entire content © 2012 Gleanster, LLC. All rights reserved. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] The Ultimate Guide to Building a Content Marketing Team
    In today’s world, marketers are the publishers of the 21st century. From blog posts to videos to. blog editorial, analytics) and long-form. preferred publishing channels. What types of content are needed to reach these (goals blog posts, white papers, social media posts, etc.)? 5. Publish. 1 PLAYER. by J.D.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] Grande Guide to Social Advertising
    increased adoption of publishing and sharing tools like. wisely—making sure brand promotions are published. More simply still: According to the Espresso study, 70 percent of those online have read a corporate blog, 67 percent have watched a commercial or branded. sticky post on a blog or a saved item in your RSS. series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] Marketing Automation Simplified
    publishers to engage with their community of influencers by storytelling and education. Marketing Automation. Simplified The Small Guide to Big Ideas PAGE 2 Table of Contents Introduction What is Marketing Automation? 4 The Role of Reactive Marketing. 10 The Role of Trigger-Based Marketing. Offer Timely & Relevant Communication. 22 Resources.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] Grande Guide to B2B Blogging
    B2B Blogging What Is a Grande Guide? topic—in this case, B2B Blogging—with a minimal. strategy of B2B blogging. He also runs the blog {grow}, which has emerged as. must-read, go-to blog for all kinds of marketers— especially B2B marketers. B2B blogging, and how your business can use blogs to. blog is.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] How to Accelerate the Growth of Your B2B Blog
    Publish. If only growing a business blog was that simple Write. Share. Repeat.
  • CAPTORA  |  THURSDAY, FEBRUARY 11, 2016
    [Blog, Publisher] Highlights from Growth Hackers AMA with Paul Albright
    Get more of Paul’s insight from his recently published ‘CMO Guide to Growth Marketing’ : The post Highlights from Growth Hackers AMA with Paul Albright appeared first on Captora Blog. Growth marketers of the world, we heard your cries and we’re here to help! How complex is the relationship between marketing and revenue? Work backward.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Blog, Publisher] A Special Message for You: The Power of Personalized Marketing
    Personalization has even breathed new life into another industry that’s widely reported dead: publishing. Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. Great. Why his? Sound like a lot of work?
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Blog, Publisher] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
    Read this blog post to learn how to grow an opt-in email list instead of buying one. Editor's Note: This post was originally published in July 2013 and has been updated for freshness, accuracy, and comprehensiveness. Help Embed Code for: Marketing Blog | Slide-In - Introduction to Lead Generation. We've all been through it.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Blog, Publisher] How to Generate More Revenue from Advertisers in 2016
    It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue to grow as a business with traditional advertising decline in value?’. The best way to develop your own strategy is to study ideas from your fellow publishers.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 11, 2016
    [Blog, Publisher] Get Found Online: 6 Principles of Quality Content
    While your blog needs good Search Engine Optimization, it has to start with quality content. Deliver your content on time, whether it’s a monthly e-newsletter or weekly blog posts, your readers need consistency to know you’re reliable and trustworthy. How to get found online. during our recent client interviews. Be consistent. 
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog, Publisher] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    It’s a lot of noise, and no one cares about what I’m reading.”. “I want to be a thought leader, but I don’t have time for blogging.”. With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and  Svbtle. “I don’t have time to build my LinkedIn profile. Sound familiar?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog, Publisher] 10 Simple Edits That'll Instantly Improve Any Piece of Writing
    Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers. Before you publish that landing page or send out that email, you should double-check your call-to-action (you know, the essential end-piece that tells your reader what to do next).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog, Publisher] Are marketers getting lost in the Dark Funnel?
    Embed smart URLs into content you publish on other platforms (press releases, op-ed pieces, external blogs, etc) to see engagement around long-form external content. By Krista LaRiviere, {grow} Community Member. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog, Publisher] 9 Ways to Repurpose Content and Reach a Larger Audience
    Look at what you have published or posted. Blog posts. Consider blog posts as the top of your content repurposing funnel. Blog posts also attract web traffic from search engines and social media, keeping your firm’s website a destination through a continuous stream of current and relevant content. 2. Guides. Videos.
  • ANNUITAS  |  TUESDAY, FEBRUARY 9, 2016
    [Blog, Publisher] 3 Demand Generation Lessons Learned in 2015
    wanted to please my client and more than that, meet my already-published timeline. Blog 2015 buyer's perspective Demand Generation Strategy lessons learnedOne of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. It’s never boring and I’m challenged on a daily basis.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Blog, Publisher] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    CEB , in a report published last spring in the Harvard Business Review, surveyed more than 4,000 stakeholders involved in B2B purchase decisions. Marketing is reaching them via emails, newsletters, the blog, eBooks, white papers, and so forth. And if you’re big enough, the saying goes, the paint is always on sale. That’s a great story.
  • FATHOM  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)
    It’s been publishing consistently since 1851 and continues to thrive in a world where many people believe that traditional newspapers are dying. How’s that blog of yours looking in comparison? For example, if you’re writing a travel blog, don’t just start a travel blog. Blog Feed Content Marketing
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] Can you repurpose content?
    For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters. Content Strategy
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] How to Use Hashtags on Twitter, Facebook & Instagram
    Read this blog post for more instructions on using hashtags.). News: A live stream of tweets from publishers and other designated news sources. Here's where Twitter pulls in the most recent, popular articles on the topic from its partner publishers. For a long time, the hashtag symbol (#) was known simply as the "pound" symbol.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] The uncomfortable state of content marketing metrics
    have no idea how many people will read this blog post. I can’t even make an educated guess. But today, an individual blog post takes on a life of its own in a way that eludes measurement. The happy life of a successful blog post. have no idea how many people will read this blog post. This is not good. It sucked.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Publisher] 10 Expert Tips For Creating Content People Will Love
    So you’ve just spent days researching and creating that blog, infographic or SlideShare. It may have gotten hundreds of shares after you’ve published it. Or, maybe it didn’t get a single response at all. The post 10 Expert Tips For Creating Content People Will Love appeared first on Marketing Insider Group. Content Marketing
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Blog, Publisher] Hacking Marketing: Rethinking Marketing Management in a Software World
    made a passing reference to this when announcing the upcoming MarTech conference , but I’m excited to make it official: I’ve written a book called Hacking Marketing that will be published by Wiley next month, to be released on March 21 , and I’m very eager to share it with you. And this is actually a really good thing.
  • VISUALLY  |  FRIDAY, FEBRUARY 5, 2016
    [Blog, Publisher] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    You have to write a certain number of blog posts per year, you have to design this infographic, you have to make this demo video. Half of all content published is shared eight times or less on social media, and receives zero (yes, ZERO ) inbound links. There are two kinds of content in this world. Then there’s remarkable content.
  • FATHOM  |  FRIDAY, FEBRUARY 5, 2016
    [Blog, Publisher] Fathom Social Media Update
    Preferred audience –  Publishers can now add interest tags to their content so it’s more likely to be seen by users who match the targeted interests. Users Audience restrictions –  Publishers can also limit the visibility of content so it’s less likely to be seen by users who wouldn’t find it relevant.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Blog, Publisher] 14 Content Marketing Tools to Help Your Business Grow
    It also makes it easier for people to bundle their clipped content into other pieces of their content so they may share or publish it. In the future, she is planning to launch her own blog dedicated to digital marketing. Guest post by Joan Guilbert. Buffer. It is also helpful for streamlining your social media content production.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Blog, Publisher] Beyond Views and Downloads: Use More Advanced Content Analytics
    And not just the gated content, but also blog posts, videos and any other ungated asset that drove people to connect with you. In this blog, I’ll walk you through one approach on how to understand the performance of specific content assets and demonstrate the value of your ongoing content marketing efforts. Direct Leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Blog, Publisher] Putting content marketing on time out for a moment
    Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” Here’s a sample of topics from the blog posts listed: Before You Hit Publish, Here Are 10 Things To Do With Your Blog Content. 10 Ideas to Inspire Your Next Blog Post.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Blog, Publisher] How to Use Smart Content to Take Advertisements to the Next Level
    Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. As companies realize that it works, they want to invest in it more—which means that there’s more information being published on the Internet than ever before. The reason why? Content marketing is a double-edged sword. Media
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 4, 2016
    [Blog, Publisher] 3 Reasons Why SEO and Content Marketing Fit Together
    Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Your blog needs good Search Engine Optimization , or SEO. This blog post was optimized using a software plugin called ScribeSEO. But don’t let that scare you. On its part, SEO issues demands.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Publisher] How to Keep your School Blog Interesting
    Your school's blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts. The reason why blogging correlates with marketing success isn't a mystery. Notice we said "publish," not "produce." What do they produce?
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Publisher] Latest Marketing Trends That Will Grow Your Tech Firm
    It is nearly the end of January and I am still catching up on the turn-of-the-new year blogs announcing the latest and the greatest—all of which promise 2016 to be the “best year yet.” Educational content can come in many formats: blog posts, articles, white papers, webinars, videos or books. The solution? Optimized.
  • ION INTERACTIVE  |  TUESDAY, FEBRUARY 2, 2016
    [Blog, Publisher] 10 Best Content Marketing Articles to Kick Off 2016
    Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House Of Cards. “ Stay true to your brand and audiences will respond to that authenticity with enthusiasm and passion. ” — Chase Neiken, Newscred Blog. 2. Visual content is TOTALLY the thing for content marketing. Today’s Forecast? Snap out of it!!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 2, 2016
    [Blog, Publisher] How to get things done even when you can’t concentrate: Return on Attention
    He published his landmark book on the subject in 2002. He recently published an update to address the overwhelming complexity technology has brought into professional’s lives since the first version. by James Hahn II, {grow} Community Member. Put yourself in 1999. Brian Tracy, Jeffrey Gitomer, Dale Carnegie. Serious ADHD.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Blog, Publisher] 5 Tools to Manage Your Freelance Content Team
    Instead, you need to find a blogging platform that works for you and your team. Aside from being free, it includes a variety of plugins that optimize your blog for SEO and promotional purposes. Once it’s submitted, you and your editors can go in, edit the piece, and hit publish. Tracking blog posts and progress.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2016
    [Blog, Publisher] Submitting to Facebook and other content adjustments you need to make today
    One Columbia professor observed that successful content creators will need to think more like fashion designers than traditional publishers. He said that the old advice that companies should think of themselves as “publishers,” was simply not enough anymore. Something extraordinary happened the other day. What's next?
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Blog, Publisher] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    HubSpot's Blog Topic Generator : Have an idea of what your audience might be interested in, but don't know how to frame it? Plug a few relevant nouns into this tool to generate a ton of topic ideas that can be used for any project, not just blog articles. It's an exciting time to be a content marketer. But it's also a challenging time.
  • AMPLIFINITY  |  FRIDAY, JANUARY 29, 2016
    [Blog, Publisher] Why you should break lead assignment rules for a referral program and certain laws for fun
    Originally published the Salesforce blog. Breaking the rules has never been so rewarding. Let’s be honest, you take a little pleasure in breaking the rules, mostly because there are so many rules that ought to be broken, like laws such as: If you have a mustache it is illegal to kiss a women (Nevada). for your referral program.
  • SALESFUSION  |  FRIDAY, JANUARY 29, 2016
    [Blog, Publisher] 3 Steps to Webinar Success
    Those steps could lead you down the path of a webinar or they could also provide you with topics for a blog post, eBook, white paper, etc. How to create an engaging webinar that stands out from the crowd. Webinars can be a powerful vehicle for engaging with and educating prospects and customers — if they’re done correctly. events
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Blog, Publisher] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    Problem 2: Blog Pagination. One of the things that was directly affecting the blog content on our website was the way that pagination was being handled within the listing pages. Pam is heading up another project around republishing old content on the blog to push it higher in the architecture and ultimately rank better. Yikes.
  • HINGE MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Blog, Publisher] Content Marketing 101: Creating Content That Stands Out
    This has led to so much content that your target audience is likely bombarded daily with blog posts, eBooks, videos, and infographics—all claiming to be relevant to their specific needs. However, this drive to produce a set number of blog posts per week can often lead to “throwaway” content. Content marketing works.
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [Blog, Publisher] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    They recently set up an experiment where they adjusted their publishing volumes by half the amount of content and then doubled it, both for a two-week period against their normal benchmark, to see what would happen to engagement and lead generation. Kevin Anderson at the Media Briefing refers to this overload as Peak Content.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Blog, Publisher] 16 of the Best Brands on Instagram Right Now
    Each has their own persona, has a huge Instagram following, and publishes content to their individual Instagram accounts that's very similar to the type of content fashion bloggers post. Read this blog post to learn more about creating color schemes for your brand's Instagram content.). Ready to get inspired? letsbefrank." 12) Staples.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 27, 2016
    [Blog, Publisher] The business benefit of setting your knowledge free
    In the middle of establishing my online illustration career, I wanted to venture into self-publishing. Despite the plethora of blog articles about that exciting new career path, I wanted to get first-hand advice from established indie writers. This being the first he had heard of indie publishing, he was immediately intrigued.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Blog, Publisher] 30 B2B Social Media Tips for 2016
    Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience. 5.  Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier. 8.  Sort of.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Blog, Publisher] Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
    Editor’s Note:  This blog post was originally published on the Deluxe blog on January 21, 2016. © 2016, Contributing Author. The post Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter appeared first on Vertical Response Blog. No matter your business, email marketing can work for you. Define your goals.
  • HINGE MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Blog, Publisher] Business Development and the Multigenerational Workforce
    While offline activities (networking events, golf events and conferences) have fueled much of their business development, they have had to learn new engagement platforms—websites, blogs and webinars. Multiple generations in the workplace is nothing new. It helps to understand a bit about each generation. What can your firm offer?
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Blog, Publisher] Once is Never Enough: How to Repurpose Content Like a Boss
    Everything they publish gets reformatted or split it up into smaller content chunks. One blog post into 21 content pieces. Consider what could be done with one list-based blog post. blog post (once per week). And that they have not maxed out the possible audio publishing platforms. Republish your blog posts.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Blog, Publisher] The fastest route to success requires lateral thinking.
    That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Once you find where they live digitally, you need to make some decisions about the type of content you’re going to produce and how frequently will publish. How to Dominate Your Market With Content from SalesEngine 1. But, it hasn’t happened overnight.
  • CAPTORA  |  MONDAY, JANUARY 25, 2016
    [Blog, Publisher] 3 Big Questions With B2B Marketing Pro Doug Kessler
    think of great content as anything — a video, blog post or email — that grabs your target audience and resonates with them. And it pays off for a long time to come, bringing in traffic and engaging prospects long after it’s published. The post 3 Big Questions With B2B Marketing Pro Doug Kessler appeared first on Captora Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2016
    [Blog, Publisher] Five simple ideas to cut your blogging time in half
    I stumbled around and fumbled around for a long time when I started this blog. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! Without question, my biggest obstacle to consistent blogging was time. In fact, you can cut your blogging time in half! 1.
  • ACT-ON  |  FRIDAY, JANUARY 22, 2016
    [Blog, Publisher] Case Studies 101
    Typically published online as a blog post or within a “customers” section on your company website. Typically published as a printable PDF and made available via a download button on your site or distributed among your sales team as collateral. Remember to get permission from your customers to publish. That’s up to you.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Blog, Publisher] AMA #ContentMarketing Workshop Coming to Chicago Mar 3-4 #Content
    Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. Previous article written for the American Marketing Association’s Elevate blog: “Periscope is Ushering in the Coming Content Renaissance.”. Discover how your brand can benefit from content marketing. link].
  • THE POINT  |  THURSDAY, JANUARY 21, 2016
    [Blog, Publisher] [Infographic] 10 Ways to Generate More Leads from Your Business Blog
    The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 21, 2016
    [Blog, Publisher] How to Write Blog Posts Faster – and Better
    Sure, you must give due time and consideration to keyword research, editorial scheduling, and content strategy, but none of those things would matter if you didn’t actually write up a post to publish. So what’s the magic formula for how to write blog posts faster? Research shows 80% of readers never make it past a blog post’s headline.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Blog, Publisher] After the Webinar: 7 Steps to Ongoing Audience Engagement
    After that, make the on-demand webinar a call to action in a blog post on a closely related topic, or offer it in a newsletter. Develop blog posts using content from the webinar. You can use poll results, event recaps, and the presenter’s answers to questions as the foundation for numerous blog posts. Follow up with the leads.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Publisher] 8 Ways to Improve Your Online Content Marketing
    The purpose of an editorial calendar is to create a publishing schedule over the upcoming month (or more) that focuses on the information you need for content production during that period. This information can range from content topics and resource links to publishing dates and writer assignments. Good question. Ok, enough chatter.
  • FATHOM  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Publisher] How to Prepare For & Deal With a Crisis on Social Media
    Create and publish a social media policy for employees. Blog Feed Social Media bad review crisis communication crisis plan Facebook Instagram social media crisis TwitterSocial media is unpredictable, so it is important to be prepared for anything. Setup alerts on social network to send alerts. Establish a chain of command for a crisis.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Publisher] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Click a category title to jump to the detailed version. 1) Blog Posts. Ideal Blog Post Length: 1,600 words or 7 minutes to read. Tweet: 140 characters max.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Publisher] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Click a category title to jump to the detailed version. 1) Blog Posts. Ideal Blog Post Length: 1,600 words or 7 minutes to read. Tweet: 140 characters max.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Publisher] Teaching is the New Marketing
    Self-publishing books or eBook allows you to position yourself or your company as an educator or thought leader too. He blogs at The Marketing Sage and provides helpful marketing advice, consulting and coaching. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Typically you do this in a non-commercial framework.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Publisher] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    In fact, it wasn't until I had my own active blog and community of people reaching out to ask for help that I realized how poorly some of my emails must have come across. Peruse what they share and how they speak on Twitter, LinkedIn, Instagram, on their personal blog, and within articles they’ve written elsewhere online.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Publisher] How to Create Shareable Content: 46 Tips From the Experts [Infographic]
    It's not enough just to write some content, publish it, and cross your fingers it does well. Erika Heald, VP & Head of Content at Highwire PR, finds that putting together an editorial calendar at the beginning of each quarter makes it easier to vary the types of content she and her team publish. Content Marketing Blog Daily IGSS
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Publisher] How to Market Without a Business Development and Marketing Team
    So with that being said, another place you should spend your efforts is with a content strategy where you determine not only what kind of content you’re going to create but also what your content is going to be about and how you are going to publish it. Make a Plan and Develop Your Message. Where do you want to be in 5 years? Simple.
  • BIZIBLE  |  TUESDAY, JANUARY 19, 2016
    [Blog, Publisher] 6 Marketing Reports Used To Develop Competitive Advantage
    In 2007 the Harvard Business Review Press published, "Competing On Analytics: The New Science of Winning" and made an observation. Once these anonymous site visitors become leads their first-touch data is pushed to the CRM so they can see which ads, ad campaign, or blog post leads originated from on their first visit. Scary.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Blog, Publisher] What to Include in a Content Marketing Proposal
    In fact, we recently published an industry news article that showed 79 percent of marketing and public relations professionals already have a content marketing program in place, and the majority (64 percent) intend to increase their efforts in the coming year. B2B Online Marketing Blog Content MarketingData Gathering and Discovery.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2016
    [Blog, Publisher] 7 Steps To Creating A Stunning Visual Voice On Instagram
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Blog, Publisher] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    swear this blog post isn't all about how to convince people you're not a total creep. To use Instagram as a photo editor without posting anything, all you need to do is publish a picture while your phone is on airplane mode. Write your caption in the text box as if you were going to publish it on Facebook, line breaks included.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 19, 2016
    [Blog, Publisher] A simple hack that doubles your headline power
    As we all know by now from Mark Schaefer’s book The Content Code , there is no value in simply publishing content. They want to be entertained by those (people, brands, magazines, publishers, etc.) Related Stories What is the future of blogging? By Maël Roth, {grow} Community Member. So how do we do that? they follow.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Blog, Publisher] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Or, on a smaller scale, partners could agree to a series of guest blog posts on each other’s sites. Below is an example of an ebook HubSpot created with the LinkedIn Sales Solutions team: Blog Posts. Co-creating a blog post is one of the lower effort ways to do a co-marketing project. Who doesn't want that? Co-Marketing. Goals.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Blog, Publisher] When It Comes to Email Deliverability, Less Is More
    A few weeks ago, HubSpot deliberately unsubscribed 250,000 people from its marketing blog and reduced its list from 550,000 to 300,000. Precision is the value proposition of the future--but many publishers are still stuck in ‘big numbers games of the past.’. As a publisher, you already know this — it pays to have exceptional content.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Blog, Publisher] Clever Conversion Tricks for Better Landing Pages
    That’s been true for a while, as this chart from ComScore shows: Repeat after me: “I will never publish another landing page without testing it out on my cell phone.”. They’ll never perform any worse than on the day you first publish them … if you’ve got an ongoing testing program. Did you get a brand new budget for 2016? Copy matters.
  • FATHOM  |  MONDAY, JANUARY 18, 2016
    [Blog, Publisher] Add YouTube Closed Captioning—Create 30 Million Opportunities
    Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016. Don’t rush to publish the video. However, something is consistently missing from that content. Like, really special. UM, WHAT?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Blog, Publisher] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Using a social publish app within your marketing automation platform is a simple way to share content through your social channels – automatically. So why do it now?
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Blog, Publisher] From Coffee Shops to Cat Videos: 12 Unexpected Productivity Hacks That Actually Work
    2014 study published by John Pencavel of Standford University found that how much employees get done takes a sharp drop after 50 hours of work in a week, and even more drastically after 55 hours. Read this blog post for tips on getting the most out of your sleep. 4) Stop being a perfectionist. Busy, but productive," I replied.
  • HINGE MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Blog, Publisher] The Importance of Having a Marketing Calendar (and keeping it up to date!)
    Your calendar should include content titles for guides or books you are publishing, blog titles, paid advertising, speaking events, email marketing efforts, and any other direct marketing efforts that will help to acquire new business. It is a living document that you should revise and update as there are changes throughout the year.
  • SALES ENGINE  |  THURSDAY, JANUARY 14, 2016
    [Blog, Publisher] The best content marketing blends old, new, and what’s next
    Whether working for a company, or clients, or in a newsroom, the art of the story (or blog post, white paper or slider) takes reporting, producing and marketing. Plan your story: Are you going to write a blog post, white paper or news feature article? Good stories lead to future good stories or blog posts. Make a list.
  • SALESFUSION  |  THURSDAY, JANUARY 14, 2016
    [Blog, Publisher] Turn Your Customers Into Marketers
    Whether it’s publishing a new blog post, sending out a regular newsletter, hosting a webinar or even speaking with attendees at an event, marketers crave new content. Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. The Rise of UGC.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Blog, Publisher] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    According to eBizMBA Rank, a breakdown of the top ten most popular networking sites are listed below.  We’ve also listed the networks by 2015 user statistics for each network (according to data published by each social network). million blogs (January 2016). What Is Social Media & Social Media Marketing? What Are Social Networks?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 13, 2016
    [Blog, Publisher] How to write for social media
    He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). You need to be distinctive. Like this post?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 12, 2016
    [Blog, Publisher] Does Your Influencer Marketing Strategy have a Content-Centric Approach?
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • BIZNOLOGY  |  TUESDAY, JANUARY 12, 2016
    [Blog, Publisher] The fitness gear and tech that will make me strong and skinny in 2016
    have even started using IFTTT to share every detail or my Fitbit data, including total steps, floors climbed, calories burned, feet elevation gained, miles traveled, sedentary minutes, lightly active minutes, fairly active minutes and very active minutes — and this is published automagically every single night thanks to an IFTTT script.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 12, 2016
    [Blog, Publisher] Top Posts of 2015
    Here were our top 10 posts published in 2015: Are you a strategic or tactical thinker? Marketing Trends 2015 marketing 2016 forecasting B2T marketing blogging Rachel Kerstetter top 10By Rachel Kerstetter, PR Architect. We’ve closed the books on 2015 and 2016 is already off to a great start. What is a creative brief?
  • CONTENT STANDARD  |  TUESDAY, JANUARY 12, 2016
    [Blog, Publisher] 56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”
    Teams and Skill Sets : recruiting and developing team members with skill sets aligned with a model for publishing original content in a scalable way. Content Marketing : moving from interrupt marketing strategies to a publishing strategy in line with changes in audiences’ information consumption preferences. Tweet. Tweet. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 12, 2016
    [Blog, Publisher] The Internet we need to save
    miss the days when I could write something on my own blog, publish on my own domain, without taking an equal time to promote it on numerous social networks; when nobody cared about likes and reshares, and best time to post. Tom Webster and I have been doing a podcast together for nearly three years. ” What made it so?
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Blog, Publisher] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. Here, we’ll share some best practices for crowdsourcing your next blog post. How do you keep up?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Blog, Publisher] New Gartner Report: Build Your Digital Marketing Hub
    Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. The concept of a digital marketing hub is very compelling, and we’ll be following this topic throughout the year on the modern marketing blog, so stay tuned. Connected Data. Actionable Audience Profile. Intelligent Orchestration.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 11, 2016
    [Blog, Publisher] Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing
    LinkedIn is known for being a professional social network, so you can network, build relationships with influencers, become an influencer via its Pulse publishing platform, and easily identify and connect with prospects across industries. But it’s not just the developers who will need to prepare, it’s marketers. And Twitter? seconds.
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Blog, Publisher] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    But it's evolved into what TIME has more recently called "the most valuable billboard on Earth" -- for brands, publishers, celebrities, and the rest of us. Image Credit: Adelagent Blog. Learn more about how Graph Search works by reading this blog post. Get more exposure to your blog? The result? But I digress. How big?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 11, 2016
    [Blog, Publisher] How to achieve flow when you create content
    Well … maybe I got a few good blog posts out of it! Creating a productivity goal like a number of words or blog posts in a certain time frame. Setting a goal for a new platform like creating five videos in a month instead of blogging. Have you ever achieved “flow?” knew this book could be my best work. Passion.
  • HINGE MARKETING  |  MONDAY, JANUARY 11, 2016
    [Blog, Publisher] 5 Professional Services Marketing Trends to Watch in 2016
    Content marketing—blog posts, e-books, webinars, speaking engagements and more—has settled in, made itself at home and is here to stay. When you publish content on the web, it enables prospects to find you and sample a slice of your knowledge. There is a new number on the calendar—2016. Additional Resources.
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Blog, Publisher] Social Media Insights In 3 Minutes Or Less: Politwoops, LinkedIn’s Most Engaged Members & More
    LinkedIn’s Veteran Programs Manager, Greg Call, recently published a blog surrounding a very interesting fact about one of LinkedIn’s most engaged demographic: military veterans. Welcome to the first edition of Social Media Insights In 3 Minutes Or Less, a short and sweet three minute (or less) read of the latest news in social media.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 8, 2016
    [Blog, Publisher] Does Your Native Content Dream Team Have What It Takes?
    Next steps: You’ll put together a team to boost your blog’s presence in your target market of young, affluent men—because health insurance is a growing concern for those newly in the workforce—with stories about local running activities. month goes by, and you take a moment to look at the blog to see how it’s going.
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