• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Blog, Publisher] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. or +1 877.762.9726 Related Research Recently published Gleansight benchmark reports that may be of interest to senior. Entire content © 2012 Gleanster, LLC. All rights reserved. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Blog, Publisher] 7 Tips to Hire the Best Freelance Writer
    Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines. Research – Are you looking for short, lighthearted topical blog posts or in-depth academic articles that require boatloads of research? Look at Published Work. 'Image source.
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Blog, Publisher] Hinge’s Fab 5: August 2014
    Here are five of the best marketing pieces published in August. Do you ever think about contributing an article to a publication or blog but worry you’re not ready? 'With so many marketing-related articles online, it’s hard to keep up with the best content! Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Blog, Publisher] Why marketing is more important than sales
    This has led some recent figures being published of varying stats but in general somewhere between 70-80% of the buying process takes place before sales gets involved. The post Why marketing is more important than sales appeared first on Content Marketing, Virally Blog. 'Touchy subject this one, but one i feel compelled to address.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Blog, Publisher] 10 Expert Tips On How To Achieve Content Marketing ROI
    Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marketing , and now the latest on Content Marketing ROI. Each ebook contains insights from 10 experts. Here are the other 9 expert tips. Skip analytics reports for your CMO.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Blog, Publisher] How to Identify Buyer Personas for Professional Services Marketing
    Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. Influencers are probably more interested in blog posts that showcase your firm’s unique perspective. How do you begin?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Blog, Publisher] The Anatomy of an Optimized Blog Post [Infographic]
    You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Now comes the time you''ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. Blogging 'Congrats!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Blog, Publisher] How To Chop Up Your Webinar Content
    on a specific topic or theme which can be broken out into many derivative assets like emails, blog posts, SlideShares and infographics. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Blog Posts. And she loves helping them do it. Emails.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 26, 2014
    [Blog, Publisher] The ABC’s of Great Blogging: Be Original and Offer Insight
    'Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. And you need to create strong feelings around your published content so that people will take action and keep coming back.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog, Publisher] 8 Clever Ways to Triple Your Content Output (and Traffic)
    'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. Of course not! link]. link].
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Blog, Publisher] Why You Need an Editorial Calendar for Social
    We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. Regardless of which category your company falls into, an editorial calendar is what you need. It helps you maintain a consistent cadence. Social Medi
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog, Publisher] How to Get People to Read Your Entire Blog Post
    After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction. The bad news: People don’t read your whole blog post. Some people think that blogs should be really short. Blogging
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Blog, Publisher] Do Content Marketers Need To Have Writing Skills?
    But they need to have the ability to manage a plan and define a continuous publishing schedule (vs. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What about journalists? First, I appreciate every comment I get. Absolutely.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Blog, Publisher] Visible Expert Profile: David Meerman Scott
    ” He also began writing regularly, starting his own blog and contributing regularly to EContent Magazine, where he eventually became a contributing editor. Then, in 2005, he published his first non-fiction book, Cashing in With Content. This profile focuses on David Meerman Scott, a Visible Expert in marketing and PR.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Blog, Publisher] 10 lessons on Walmart’s social media strategy
    ESTABLISH GUIDELINES: There are  guidelines  on engagement, location-based promotions for associates and “Walmart Moms” who post or publish. MAKE YOUR BLOG A COMMUNITY AND KEEP IT REAL:   “Walmart Moms”  started in the late 2000?s. 'Walmart is the world’s largest public corporation, biggest private employer and largest retailer.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Blog, Publisher] Six Great (and brief) B2B Reads for Labour Day
    This blog post by Jeff DeGraff   is one I have come back to a few times since it was published last year. Michael Brenner writes a very good B2B blog that is almost as good as this one, but has the distinct advantage of managing to include a Monty Python reference. Thus begins another academic year. The Knights Who Say….
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Blog, Publisher] The 5 Step Formula for a Perfect Blog Post
    'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. Posts are published on a reliable timetable to build trust, authority and loyalty.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Blog, Publisher] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    'Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Blog, Publisher] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Scenario A : Serve an ad sold directly to an advertiser from the publisher.  . Your web browser points to a Web publisher and communicates via a publisher Web server.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Blog, Publisher] 32 Blog Post Ideas for Your Next Article
    Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. If you’re only using a couple blog post ideas, you risk getting left behind. These blog post ideas work for the most popular sites, like Buzzfeed and Huffington Post! Publish a Mind Map. 'Image source.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Blog, Publisher] A Brief History of Marketing Technology (and Social Media Marketing)
    Knowing which social profile was used to publish a post that a lead converted from can provide crucial insight. To dig into social media marketing, check out Act-On’s new Toolkit: The post A Brief History of Marketing Technology (and Social Media Marketing) appeared first on Marketing Action Blog - Act-On. Source: Wikipedia).
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Blog, Publisher] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
    Bear in mind that it’s going to be published under their byline. If I find a problem, I bring it to my subject’s attention and let them determine if it should still be published. Blogging 'As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. When to Use Their Voice. “Bam!”
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Blog, Publisher] Why Google+ Is Even More Relevant to Content Marketers
    Moz published a scientific correlation study in August of 2013 that aimed to better understand qualities of web pages with high rankings in Google. 'Google recently removed authorship photos from search engine results. They kept the author links, but took away the pictures. What does this mean? Google’s Indexing of Google+ Posts and Pages.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blog, Publisher] How to Become the Best Blogger in Your Niche
    Just take a look at this hodgepodge of an infographic from LUMA : In spite of the scary complexity, blogging is still the one of the most powerful weapons in the content marketer’s arsenal. And the better the blog, the better the content marketing efforts. You want to be a blogging rockstar? How often should you blog?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Publisher] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Having a resources section on your site with various forms of content including blog posts, guides, and videos will also engage visitors and keep them on your site for an extended period of time. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session. Anything over 2.00 Why is this metric important?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Publisher] The Importance of Marketing Awards for a B2B Demand Generation Agency
    'We recently published  Florida gets its own BtoB demand generation agency – Find New Customers. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. Jeff Ogden, President of Find New Customers has won many marketing awards. Love comments here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Publisher] 3 Steps to Building a Better B2B Target Account List
    While some of the larger B2B trade publishers have developed these offerings using data from their own properties and databases, some of the most interesting offerings are coming from newer firms like 6Sense that focus exclusively on predictive analytics and draw on a much broader data set. 'By Eric Wittlake, {grow} Contributing Columnist.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Publisher] Did I Just Get a Google Penalty?
    Use tools like PlagSpotter.com or Copyscape to test content published on and off your site. Make sure you are using proper SEO best practices on paginated pages and category pages of your site; these are often the culprits behind duplicate content on WordPress blogs. SEO Advice URL Canonicalization – Matt Cutts Blog.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] How Data Can Be a Competitive Weapon in Your Content Marketing
    Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. Using our research report as the seed, the additional content we generated included: Blog posts on our website. Contributed blog posts on third party sites. detailed blog summary of the webinar.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    The central product is the Atomic Engager CMS plugin that enables users to optimize content before it’s published. Though it won''t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. Or, “No one is grading you on your performance.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. a)  Text-based: Blog posts (non-visual), articles, white papers, case studies, landing pages. Have fun! d)  All of the above.
  • BIZNOLOGY  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] Write search optimized headlines but have a heart
    'When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Always Write for Google, Never for Humans. It’s true, no matter what anyone says — even at Google HQ!  Google Can’t Resist Hot Donuts.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] In the Content Marketing Kingdom, Third-Party Experts Rule
    This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. They, too, can help build your content kingdom.”
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Blog, Publisher] Why You Need to Stop Neglecting Your Old Content
    You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Posts quickly get pushed off your blog homepage, and offers stop getting promoted. Blogging Content Creation
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 18, 2014
    [Blog, Publisher] Blogging Strengthens Social Media Influence
    'Standing out from the crowd and assert authority When I explain to my clients that they need to start creating original content and regularly publish a blog for their marketing campaign influence, I usually encounter a lot of resistance. Blogging Strengthens Social Media Influence by Raymond Morin - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Blog, Publisher] Should you make the leap into sponsored content?
    Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. have never featured a paid product pitch in a blog post but many other bloggers are. asked the crew if I could publish some of the responses on {grow} and everyone was OK with it.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Blog, Publisher] The 12 Types of People You’ll Meet at a Conference
    If there’s a book signing at the conference (or maybe even if there isn’t), the superfan is first in line with every book the author has ever published in hand. This is the person who attends a conference specifically for blog (or other content) fodder. Should you be networking to make connections with smart people? Event
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Blog, Publisher] Social Media and the Stock Market: A Lesson in Global Manipulation
    disgruntled employee blogs about this and the company loses $500 million in market value overnight. This was investigated more thoroughly in 2010 by Cornell, who published their findings in the Journal of Computational Science—” Twitter mood predicts the stock market.” 'By Kate Prince, {grow} Community Member. Read on.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Blog, Publisher] Questions from the 5 Futuristic Email Tactics Webinar
    Monique Torres, Senior Writer at Act-On: In a recent conversation with Act-On and the Content Marketing Institute (CMI), Scott Abel, content strategist and professor of Digital Publishing at UC Berkeley, focused on tools that content marketers should not ignore, including adaptive content. Put key information at the top. Stick to basic HTML.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Publisher] How to Promote Your Content Using Paid, Earned & Owned Media
    The day after it was published, 20% of the total website visitors downloaded the ebook. The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. 'This post originally appeared on the Insiders section of Inbound Hub. Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Publisher] The power and perils of the pivot
    After seven months of emotional labor, Ive published my first sci-fi novel and released the baby to the world. Long story super-short, Im switching from a creative freelancer model to an indie author model, self-publishing books while facing all the challenges and facepalms that come with the transition. I’m losing clients.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Blog, Publisher] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    We''re going to walk you through how to compile a valuable curated blog post in this post. But first, download the free curated blog post template -- plus four other helpful blog post templates -- right here so you can follow along and easily create curated posts for your own blog. Plan Your Curated Collection Blog Post.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Blog, Publisher] The Revenge of the Content Monster
    The writers and designers had left it for the bright lights of Twitter and self-published daily newsfeeds. It began an aggressive breeding program and allowed things like executive blog posts and infographics to join its growing army. Its time, I believe, we added content to that list. Content is a monster. It was everywhere.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Blog, Publisher] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    Don’t just publish random videos. One of the reasons that blogging remains effective is that it gives Google a lot of content to analyze. Create a Blog Post for the Video. When you release the video, embed it on your own blog accompanied by an article that goes into depth about what visitors can expect to see.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Blog, Publisher] Hinge���s Fab Five: July 2014
    Here are five of the best marketing pieces published in July. Alyssa Nahatis, Adobe Digital Marketing Blog. This recent post from Adobe’s Digital Marketing Blog dispels some of the rumors and provides clarity on the subject of email marketing. What Every Managing Partner Needs to Know About Social Media. The 3.5
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Blog, Publisher] Inside the HBR Newsroom: How the World's Must-Read Management Blog Actually Works
    Each day, the folks at HBR.org publish five to seven pieces of top-notch content with a staff of fewer than 10 full-time digital editors and no full-time writers -- and they have over four million unique visitors reading their content every month. But no matter what, we specialize in getting the "expert take" on every subject we publish on.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Blog, Publisher] Why Quality Content is the Core for Any SEO Strategy
    Its the type of article you start by scanning but end up reading to the end  the kind of blog post you bookmark and come back to again and again. The post Why Quality Content is the Core for Any SEO Strategy appeared first on Writtent Blog. 'Image source. Is quality content the backbone of your SEO strategy? User Engagement.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Blog, Publisher] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. How to participate in LinkedIn Groups is a completely different blog post. B2B Online Marketing Blog Social Media Strategies Good Examples.
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Blog, Publisher] 11 Content Writing Secrets from the Pros
    Are you trying to fulfill your publishing quota, push your site’s rankings up, or distract your audience from the fact you’re not doing anything actually interesting? Don’t be afraid to try something new, but be sure to record your blogging metrics and apply your new found intelligence. 'Image source. Great.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Blog, Publisher] Website Actionable Intelligence and Goal Acquisitions
    For example, a website visitor might land on a blog page within your site, from a search engine query, looking for the answer to a question. In a previous blog post we discussed our approach that we dubbed " the Magic 8 Ball method " for Google Analytics and Google Webmaster Tools. They want that question answered. Rinse and repeat!
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Blog, Publisher] Why You Should Write Your Own Content
    write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. You’ll notice that when readers comment on my blog, I try to respond. You can hire people to help you brainstorm, edit, and publish your content. Content is that important.
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Blog, Publisher] Blogging 2.0: How to Convert Content into Leads and Sales
    For many professional services firms today, it’s an increasingly pressing question, and the answers are shaped by recent findings about the professional services marketplace: High growth firms reported focusing more on blogging than any other marketing technique. If not, it may be time for a blog refresh. Let's take a look.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Blog, Publisher] How to Structure Your Content Marketing Team
    Set a company-wide blog post quota, and a quarterly "offer" quota for those in leadership positions or those looking to move laterally or up in the organization. 'Gone are the days where content marketing is a "nice to have" or an "experiment" with which to dabble. But with more budget comes more responsibility. designer. Design.
  • WRITTENT  |  MONDAY, AUGUST 4, 2014
    [Blog, Publisher] 9 Simple & Powerful Copywriting Tips
    This should top every list of copywriting tips ever published: Keep it simple. The post 9 Simple & Powerful Copywriting Tips appeared first on Writtent Blog. 'Image source. My name is Karri, and I am a consumer. Every day, wherever I turn, someone is trying to sell me something. Simple. Powerful. Not sure where to start? Proven.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Blog, Publisher] Lead Generation: It’s all about building relationships
    It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. Brian Carroll: Yeah, we are coming up on 10 years.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Blog, Publisher] 5 Social Media Tips to Enhance Engagement
    She loves everything about blogging, writing and content marketing. Timing matters, and when you publish content will affect how well it is received. You can find out about trending hashtags to share new or previously published topical content, or create your own custom hashtags for fun social events. Congrats! Then what?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Blog, Publisher] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. B2B Online Marketing Blog Social Media Strategies One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. Suggested Tools.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Blog, Publisher] 7 Skills To Look For When Hiring A Content Marketing Strategist
    But they need to have the ability to manage a plan and define a continuous publishing schedule (vs. So look to see if they understand how to use content on social personally themselves (Twitter following, publishes regularly on a blog, active on Facebook or Instagram, etc). 'Content marketing is hot! campaign-based mentality).
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Blog, Publisher] 5 Handy Content Tools to Add to Your Collection
    'When you’re producing new content on a regular basis—whether it’s videos, blog posts, or infographics—you understand the value of any service or tool that can strengthen your efforts. Blog Content Marketing Check out these five tools that can simplify the content process from brainstorming and organization, to SEO and distribution.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Blog, Publisher] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    'There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You''ve seen the data -- you know that if you publish more, you''ll start to see more and more results. Blogging
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Blog, Publisher] The Forgetful Person's Guide to Staying Organized at Work
    random blog post idea to write. Interviews I''ve conducted that need to be turned into blog posts. Heck, even full blog posts themselves go in there. To avoid going a roundabout way every time I need to check on the status of a blog post, I just bookmark the URL in my browser. forget where I parked my car. Click it.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Blog, Publisher] The Inbound Marketing Methodology Explained [VIDEO]
    'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. But does it work?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Blog, Publisher] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    'by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. What Is Going On Here?
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Blog, Publisher] Follow Up – My 2014 Content Marketing Predictions
    This means more content will be published, but the question of effectiveness and desired results still remain. Blog buyer-centric content buyer-centric content strategy Change Management CMI content marketing KPIs Marketing technologist Scott Brinker Director of Content Marketing at ON24. One more quick thing. wholeheartedly  agree.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 23, 2014
    [Blog, Publisher] Writing Services & Quality Leadership Content for Coaches
    'If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. If you’re interested, go to Content for Coaches Summer Sale, here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Blog, Publisher] 5 Reasons LinkedIn Has Lost Its Luster
    But now almost all I see in LinkedIn Pulse is content published on LinkedIn. With an open publishing platform, it is even worse. Three were cross-posted (I’d already seen the originals) and two were posts I had no interest in, from connections I value professionally but I never would subscribe to read their blog.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Blog, Publisher] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    In this post I’ll discuss three critical questions you should ask before you pick up that digital camera or publish anything else to your YouTube channel. Editor’s note: This post originally appeared as contributed content on the Salesforce blog. Blog Marketing Metrics What’s the purpose of my video content? My advice?
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Blog, Publisher] Top 5 Lead Generation Tips in Management Consulting
    Get published with thought leadership pieces in other blogs, get quoted in the press, or speak at an industry event. Add the right photo and summary statement, join and participate in the right groups, and add links to places where you’ve been published. Fortunately there is data to guide firms. Search online (63.2%).
  • WRITING ON THE WEB  |  TUESDAY, JULY 22, 2014
    [Blog, Publisher] Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!
    Today, Tuesday, July 22, 2014 is the day … don’t delay, get your copy of  Snappy Sassy Salty: Wise Words for Authors and Writers  and claim your FREE GIFTS that are designed for authors, writing and publishing success DURING TUESDAY’S OFFICIAL BOOK LAUNCH: Your copy of Snappy Sassy Salty is waiting for you here, click now ! It’s summer.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Blog, Publisher] 5 Pinterest Tactics + Back-to-School = A+ Sales
    They range from photo publishing services, product inventors, education unions, food brands, blogs, to children’s services, craft stores, crayon brands, TV shows, auto associations, historical societies and comedy sites. Pixlr – A free online photo editor (I made the featured image for this blog post using Pixlr).
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Blog, Publisher] 23 Outstanding Social PR Guides
    Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Guest Blogging Guides. Image credit: PRNews. by AudienceBloom.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Blog, Publisher] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    This post was written for an upcoming e-book on content marketing which I will share once it is published in its entirety. Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Because it works.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Blog, Publisher] Don't Miss Out! Catch Up on This Week's Most Shared Content
    In this week’s roundup, you''ll find our most shared blog posts from the week. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]. Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. Can you believe it? Tweet.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Blog, Publisher] 5 Social Media Mistakes You Don’t Want To Make
    Just published a blog post? Be present in the comments section of your blog; if you have a Twitter account, reply to at least some of the people who tweet at you. The post 5 Social Media Mistakes You Don’t Want To Make appeared first on Marketing Action Blog - Act-On. Saying: Look at me, look at me, look at me!
  • ACSELLERANT  |  THURSDAY, JULY 17, 2014
    [Blog, Publisher] Conquer the Noise for Clear Reception
    'As content marketing has exploded, the tools to self-publish have become universally available online. Somewhere between two and a half and three million blog posts are published daily. An average 58 million tweets are posted each day. And, as of Thursday July 17 2014, there were 1.75 billion web pages on the net.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Blog, Publisher] How Your Brand Can Avoid These 5 Social Media Mistakes
    Are you strictly publishing content offsite or sharing other website’s articles? This can only be done through content creation that is housed on your website or blog. That being said, a smart social media strategy uses a great deal of non-promotional, unique content from an owned channel, such as a blog or website. 'Oreo.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Blog, Publisher] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. A web feed that publishes frequently updated information like blog posts and news stories. They let publishers syndicate data automatically, which is why they''re sometimes known as "really simple syndication." Scrum.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] E-Newsletters: What’s the Ideal Format?
    We keep these same elements each time we publish our newsletter, “ BizBook Nuggets ” (which we prefer to do in HTML). When we have content or tips that need further clarification, we’ll write a blog post and then refer people to read more on the blog. What about PDF files? Of course. The key? Simplicity.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] 4 Steps to Content Curation for Inside Sales Reps
    Search for content sources by entering in your topics/keywords one by one along with words like “Blog,” “RSS,” “Newsletter” and “Feed” behind them. That will look something like this: “Commercial Real Estate Blog,” “Cloud Computing RSS,” “Corporate Finance Newsletter” and so on. Step 1: Create a List. Step 2: Find Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] 10 Blogs to Bookmark: Content Marketing Edition
    'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. are often intimidated by the sheer  number  of blogs to sort through. Areas of Expertise : Publishing, content marketing. Moz Blog. Up first?
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    So, with link exchange deals off the table, we marketers turned to guest blogging. Welp, you can go ahead and throw your precious guest posts out the window too, as Google''s Matt Cuts has warned us that guest blogging is no longer a viable off-page SEO tactic. To Guest Blog or Not to Guest Blog? Off-page SEO. ready?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Blog, Publisher] Does blogging still matter in 2014?
    Five years ago, I wrote my first blog post. It was like the Wild West — nobody knew what kind of article attracted the most readers, but the pundits all agreed on one thing – If you didn’t blog at least twice (or better, five times) a week , you were putting the nails into your own digital coffin. Fast forward four years.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Blog, Publisher] Is It Time to Upgrade Your Blog?
    'Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? So how do you know it’s time for a blog refresh? As a general rule, you should refresh your blog every two or three years. Have we outgrown our current blog?
  • ENGAGE  |  MONDAY, JULY 14, 2014
    [Blog, Publisher] This Week in Content: Turning Content Marketing On Its Head
    That doesn’t mean you can’t write blog posts to spark conversations. With so many people publishing so many opinions, it’s easier than ever to find great content (or at least, great starting points) by cruising your most vocal customers’ social media accounts (Facebook posts, Instagram photos, tweets) and blogs.  ZD Net.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Blog, Publisher] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    'If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Getting Started.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Blog, Publisher] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Everything you need to know about how to do content mapping is in this blog post. Next, do some keyword research before you change anything on your website or start publishing content. Set up a blog if you don''t already have one. Consistent blogging is a foundational part of inbound marketing. Woohoo! Let''s do it.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Blog, Publisher] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    It’s the backbone of what you’re doing in social, on blogs, all across the web. It gives me a sense of the quality of things we’re publishing and whether it’s resonating with the people we’re talking to or not. So no matter what you’re doing online, you are a publisher. 'An Act-On Conversation.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Blog, Publisher] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    Well my friends, here is Dharmesh''s brand new deck on startup marketing, which he recently originally published on LinkedIn and his blog, OnStartups. The new deck is a visual guide for entrepreneurs who want to grow their business using SEO, blogging, and social media. 'Trying to get found as a startup is no easy task.
  • BIZNOLOGY  |  THURSDAY, JULY 10, 2014
    [Blog, Publisher] Social media in a polarized world
    Between black and white, you would have all of six different colours to choose from: In the span of a dozen years or so, we went all the way from having a small number of publishers and millions of listeners to having millions of publishers and millions of pseudo-listeners. We say lots of things now, but we have little depth. ” .
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Blog, Publisher] How to Please Google in a Post-Hummingbird World
    Meanwhile, your blog readers are not necessarily in consumer mode, they may be looking for general information. Therefore, your blog should engage and inform rather than overtly sell. Granted, some pieces of content (especially for a blog) are much more salient when they’re timely and trending.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 9, 2014
    [Blog, Publisher] E-Newsletter Review: Is There Something Wrong?
    You may be doing all the right  content marketing  things (e-newsletter, blog, social media, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters. 'How’s your e-newsletter ?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Blog, Publisher] Damage Control: 3 Steps to Handling a Company Mishap
    Immediately publish an explanation of what has happened and the steps you’re taking to address it. Buffer Founder and CEO Joel Gascoigne swiftly took steps to keep users informed when the company’s site was hacked, publishing a post to chronicle the hack, and adding new update a total of 11 times! There’s no excuse.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Blog, Publisher] The Harsh Realities of SEO That No One Tells You
    Blogging Doesn’t Work (Right Away). Claiming that blogging will increase your traffic from search engines is like saying that jogging will get you into shape. And just like jogging, many are blogging with only the outcome in mind. 'This post originally appeared on the Insiders section of Inbound Hub. It’s complex.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Blog, Publisher] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    'Sometimes, when I tell people that I blog for a living, they roll their eyes. See, people are quick to deem blogging as a no-brainer job. When you start blogging, ideas will come to you at random times -- in the shower, on a run, while on the phone with your mom. Solution: Your blog posts should all serve larger company goals.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Blog, Publisher] Content Marketing Objectives And KPIs
    Many publishers perform tricks to game their metrics. If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What are the right objectives and KPIs for content marketing? Share of Conversation. Reach.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Blog, Publisher] Content Marketing Mysteries – How to Find Your ROI Yeti!
    Here are some ways we can examine the content performance for this piece: Early Stage Metrics : We published the asset in late February, and since then the asset has gotten 14,000 views, 142 shares, and 4,844 downloads from the website. What blog post topics have the best engagement? Define your content goals. Align key stakeholders.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Blog, Publisher] The Only 7-Step Guide to Creating Content You’ll Ever Need
    To help you bridge the gap between mediocre and excellent, or boost your volume without losing quality, here are 7 must-have tips for brilliant blogging: 1. Your blog will become significantly more sophisticated and on-point if you’re always researching and learning. Guest blogging. 'Image source. Know Your Audience. Networking.
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