• FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 1, 2015
    [Blog, Publisher] How Jeffrey L. Ogden rose from the dead
    That turned in story published by Salesforce on the Awesome Power of Attitude. Matt Heinz of Heinz Marketing who’s a good friend, wrote a story called How I Work about this on his marketing blog which talked about my injury, so I hope you’ll check it out as well as this marketing award won last year from Brand Quarterly magazine.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 1, 2015
    [Blog, Publisher] 3 Simple Steps To Buyer Centricity
    Andrew Gaffney, Publisher of Demand Gen Report , noted that it can be a huge competitive advantage if you can figure out if what you’re talking about matters to your audience. As  This article originally appeared on the NewsCred blog. 'By NewsCred Brand Strategist Caitlin Domke. Marketing Must Focus On Customer Value. How to Listen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Blog, Publisher] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    In addition to content, BuzzFeed also has a full-featured community CMS where anyone can publish their own articles, listicles, and other “distracticles” on the site. After publishing one myself with surprisingly good mileage in the academic community , I decided to make all of my senior marketing students write click-bait for BuzzFeed.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Blog, Publisher] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    'A couple weeks ago, Dan Kaplan (he''s not the drunk guy) published a super, ultimate, 2,200-word teardown of our homepage and sent it to us. In fact, just as Dan was writing his blog post, our designers and marketers were having very similar internal conversations. We needed to work on our homepage. I''m not kidding. 3) Pair the data.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Blog, Publisher] 22 Exceptional Business Blogging Guides, Tips & Tactics
    'A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? No Time to Blog?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Blog, Publisher] 11 Content Curation Tools Every Marketer Needs
    Fortunately, HubSpot also releases daily newsletters of their blog posts. Enterprise-level curation provides users with advanced algorithms to find quantitatively relevant content for your audience, a centralized publishing platform, and the ability to customize content, teams, and publishing channels (to name a few). 1) Pocket.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 26, 2015
    [Blog, Publisher] Nice to connect with our client Mintigo
    'Mintigo is a client of Find New Customers and they hired us to publish their content and we finally got moving on that yesterday. Got their new post and they wanted me to publish it, like we did with the other two posts and went right to work on that. https://www.ringlead.com/blog/lead-generation-existing-customers/. yesterday.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Blog, Publisher] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Firms that are sharing content will most likely publish blog posts, white papers, webinars, upcoming events, etc. If they are posting regularly, what kind of content are they publishing? Buyers expect to have information at their fingertips to evaluate firms. Are the images small and/or low quality? How are they utilizing color?
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Blog, Publisher] 7 Ways To Thrill Customers And Get Them To Buy More From You
    Also, set up alerts so that when something is published on the Internet about you (good or bad) you can respond when appropriate. Content examples include blogs, interactive tools, photos, infographics, videos, podcasts, presentations and ebooks. 'Are you focused more on getting new customers than delighting your current customers?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Blog, Publisher] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    To this end, we’ve identified guest blogging goals and tactical initiatives specific to each individual client and are executing these strategies on a monthly basis. B2B Online Marketing Blog Content Marketing 'One of the hardest things about being a parent to small children is the music you’re forced to endure. Bear with me here.).
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Blog, Publisher] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Whether you send an email newsletter, offers, promotions, event invitations or other forms of communication, using a sign up form on your website, your blog and on social media is an effective way to capture contact information that you can use to provide a great customer experience by giving your subscribers the content they want. 5) SEO.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 26, 2015
    [Blog, Publisher] 5 Key Elements for Your “About” Page: How to Tell Your Story
    'When’s the last time you updated your bio on your About  page on your blog or website? Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. Otherwise, why should they care about you and your blog?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Blog, Publisher] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Dark posts make testing a lot easier since you do not have to publish the same article or ad twice on your newsfeed or company updates. Different initiatives also involve different goals.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Blog, Publisher] Social Media Posting Frequency
    'Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” The post Social Media Posting Frequency appeared first on PWB Blog. Wouldn’t it be great if it everyone knew the magic social media posting frequency? social media Uncategorized
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Blog, Publisher] 13 Great Guides to Growing Your Blog Audience
    'You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Email?
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Blog, Publisher] Transform Your B2B Lead Generation with Storytelling
    More companies are starting to develop unique personalities, writing in the first person, allowing staff to write more personal accounts, articles, blog posts, social media updates, etc. Encourage your staff to tell stories that can go into your content publishing calendar. 'Go from BORING to ENGAGING  . It gets your emotion, right?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Blog, Publisher] How to Produce an Internet Radio Show
    'There are lots of ways to generate and publish content for your inbound marketing efforts. From the tried and true written word that powers your corporate blog to infographics, webinars, video and ebooks, the number of channels available to you seem almost endless. Talk radio is big business. So how can this apply to your company?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 24, 2015
    [Blog, Publisher] Skilled Workforce: Alternative Jobs That Don’t Need a 4-year Degree
    One such association is the PMPA that publishes a blog,  yourcareerfacts.com,  to let young people know there are viable alternatives to a 4-year degree. 'According to a recent article by Andy Szal on  IndustrialDistribution.com,  even the Federal Government has identified good paying jobs that don’t require a 4-year degree.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Blog, Publisher] Starting a New Job? 8 Tips for Having a Great First Day
    Read their blog. The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. 'Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Blog, Publisher] Content Marketing ROI Starts With A Strong Business Case
    There’s very few benchmarks, a little research and some examples that have been published on content marketing ROI. Or as this  Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. We know our customers are tuning out advertising. And we won’t go too far to find it.
  • VIRALLY BLOG  |  TUESDAY, MARCH 24, 2015
    [Blog, Publisher] The SXSBest of SXSW!
    Some events we will be going more in depth/ I will upload an album of all the picture I have taken of Austin and will put it on a blog. The parties I will leave for another blog because I’m being SXSSerious, get it? This can be through; blogs, self publishing with eBooks or PDF’s on your website. One To One.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Blog, Publisher] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    In particular, if you''re ready to bring a business online (or want to revitalize a business'' online presence), but aren''t sure a) what the heck you should do ( blog? or b) how the heck you should do it ( how do I write a blog post, anyhow? ), it''d be helpful to get a bunch of resources for solving those problems all in one place.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 23, 2015
    [Blog, Publisher] Three YouTube stars share their intimate personal branding lessons
    But when I publish, I could see that people cared for me and I cared for them. branding Content Ignition Strategy personal branding Video blogs YouTube and video andrea russett bethany mota personal brand Tyler oakley youtube youtube stars Here are five lessons from some of the biggest online influencers on the planet: 1. Be human.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Blog, Publisher] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    As a Wikipedia contributor of many years and the writer of a blog offering Wikipedia commentary , the thing I find most surprising about this is just how surprised people seem to be -- self-interested Wikipedia edits are nothing new. We asked Wikipedia expert William Beutler to comment on this news story. Wikipedia editors. Maybe.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Blog, Publisher] A Simple Formula for Writing Kick-Ass Blog Titles
    Foolproof Formula for Writing Clickable Blog Titles & Headlines. Topics are very general and could yield several different blog posts. working title, on the other hand, is very specific and guides the creation of a single blog post. Read this blog post for more on optimizing your content for SEO.). 'Look, I said ass.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog, Publisher] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. So where’s the disconnect? Be Patient. Wrong.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 19, 2015
    [Blog, Publisher] Story Telling for Blogs
    'Do you use story telling on your blog or website ? In my last two posts I wrote about  two ways to inspire your blog writing , going outside and going inside. As I stated, going outside for ideas to blog about is easy, but it’s risky.  My first blog was born on my birthday, Sept. So how do you do this? stories.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Blog, Publisher] 14 Ways to Increase Your Clickthrough Rate on Twitter
    And I''m guessing you want more traffic and attention to your blog or the articles you share, right? Here''s a social media publishing template if you don''t have one already.). For more guidance on hashtag etiquette, check out this blog post.). 'Tweeting is easy. You can type up anything in three seconds and press "tweet."
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Blog, Publisher] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    'One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. You can pour thousands of dollars and dozens of posts into a company blog only to see it sit silent. Optimizing your blog posts for search engines is only one part of creating a successful company blog. Great.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Blog, Publisher] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    Implied consent is if there is an existing business relationship or if they conspicuously publish their contact information or voluntarily disclose their email address without indicating they don’t want to receive CEMs. Find Out Now, Before It’s Too Late appeared first on Marketing Action Blog - Act-On. It’s not glamorous. link].
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Blog, Publisher] 11 Expert Tips for Growing Your Company's Blog
    'Most marketers dream about the day their blog has "made it.". Or maybe, it''s when your blog makes a "blogs to watch" roundup. Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Blog, Publisher] Happy St. Patrick’s Day from Find New Customers!
    But an awesome blog at Salesforce.com came from that The Importance of Attitude  and it has been shared on Twitter over 100 times, so please check it out. Please note that Amanda Nelson who used to be at Salesforce.com is now at RingLead.com and my guest post on marketing will publish on March 23rd there. Patrick’s Day!
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Blog, Publisher] 10 Common Marketing Terms That You Won’t Hear In 10 Years
    When I hear Content is King I think of endless blogs that are taking up peoples’ valuable time. How many corporate blogs are out there? How many are published daily? Of course content is more than blogs and text, it’s also video and photos and podcasts and whatever else we can fit onto a web site. 1) Content is King.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Blog, Publisher] Social Media Image Size Guide [INFOGRAPHIC]
    In fact, June 2013 was the last time I published information on correct sizing of images! The post Social Media Image Size Guide [INFOGRAPHIC] appeared first on PWB Blog. 'I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Blog, Publisher] 9 Best Tools to Help You Edit Blog Posts Better
    'Blogging is an important part of your business strategy. Often, a blog post will be the first impression a prospect has of your company. In this post, I’ll outline some of the best tools to help you keep a solid editorial flow from idea to publish. You want to make sure that your posts are just right before publishing them.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 16, 2015
    [Blog, Publisher] Won marketing awards and guest post but I’m a Notre Dame grad
    Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. There is a button at the top to View my LinkedIn profile , which is a blogging best practice. 'Jeffrey L. Feel free to connect with me. by the way.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 16, 2015
    [Blog, Publisher] 4 Ways to Improve Your YouTube Channel
    Once you select a type, follow these steps to publish your annotation: Type in the call to action that you want. Next, add the URL that you want customers to go to and hit Publish. We have a great video on our blog that can help you do just that. © 2015, VerticalResponse Blog. You’re not alone. Link to website.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Blog, Publisher] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    'As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. posts published prior to that month). Inbound Marketing Blogging Why is that?
  • VIDYARD  |  MONDAY, MARCH 16, 2015
    [Blog, Publisher] Video Promotion: Do It Right, And It Can Be Your Magic Potion!
    Note to you: this infographic was originally published in Lesson 4 of the Video Marketing Institute. Blog Video How-To 'We’re all in the same boat when it comes to videos that we need to promote: we can’t just do it by rote. You need to be creative (maybe use a flute-playing goat?). Okay, I’m done now, I promise.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Blog, Publisher] Get the Biggest SEO Bang for Your Content Marketing Buck
    So how does a brand publish regularly and consistently to obtain the highest possible search-engine rankings at the lowest cost? Many publishers offer great examples of high-volume sites built off a licensed-content approach. Every brand publisher wants to rank for certain search terms and gain that coveted organic search traffic.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Blog, Publisher] 7 Tried-and-True Ways to Defeat Writer’s Block
    Whether you write romance novels or technical blogs, you can get it. Belle Cooper writes at the Buffer Blog , “Read things you hadn’t thought about reading.”. Using this routine, King has produced well over 50 books, averaging 1-2 novels a year since 1974 when he published Carrie. Read blogs. 1) Keep reading. It is.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Blog, Publisher] How to Use LinkedIn to Generate Leads
    Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. This includes relevant blog posts, links to articles you have written, articles that quote you and event notices for webinars. or AOL.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Blog, Publisher] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Blog, Publisher] What Happens After You Get a Bid on Shark Tank?
    For example, a blog post she published on Boobypack''s website, which Conrad called "CC''s Shark Tank Survival Guide," was picked up by Fortune Magazine the same day it was originally published. Each entrepreneur offers up a certain amount of equity in their business in exchange for an investment. Why Shark Tank? resounding yes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Blog, Publisher] 10 Examples of Highly Impactful LinkedIn Profiles
    Brittney’s profile hits all of the fundamentals, leading with published content and a concise, bullet list of summary information. As with all of the other examples, Anthony Gioeli’s profile covers all of the fundamentals, including a cover photos and published LinkedIn contributions. Why LinkedIn Again? Brittney Borowicz.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Blog, Publisher] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    And if you want to see a #TBT campaign in action, head over to INBOUND, the Blog -- we''re celebrating #INBOUNDtbt with a visual history of our INBOUND conference , complete with a throwback discount on tickets. Try using the hashtags in relevant blog posts, a YouTube video, or sharing your social networks. What Is Throwback Thursday?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Blog, Publisher] Marketing’s Bright New Tool: Act-On Anywhere
    Dear Reader: The whole purpose of our Marketing Action blog is to offer ideas and tips that marketers and salespeople can use to make their work more effective or efficient in some way — right now. You are a marketer writing a blog post. 'Editor’s Note —. This morning we announced Act-On Anywhere. Why did we do this? ” 2. three.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, MARCH 11, 2015
    [Blog, Publisher] A Few Marketing Best Practices for Alternative Investments
    Topturn Capital, in particular, succeeds in maintaining market interest and increasing its credibility through well-written blog posts on topics ranging from Ebola to the market impact of presidential cycles. Lake Forest, Illinois-based   SilverPepper   – a liquid alt firm offering two sub-advised funds. Both funds display thought leadership.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Blog, Publisher] 10 Creative Types You Need To Build A Killer Content Marketing Team
    Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. Facebook, Twitter, Instagram, YouTube, Pinterest, blogs. This article originally appeared on the NewsCred blog. .
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Blog, Publisher] 29 Ways to Collect Email Addresses for Your Business
    Include a link to your email sign up form in the main navigation bar of your website and/or blog. Include a call to action, a link and/or a sign up form at the end of every blog post you write. Editor’s Note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Blog, Publisher] Brands and Bloggers: Keep Your Sponsored Content Legal
    Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. For example, if I receive free baby clothes from a brand, I’m more likely to give the brand a favorable review on my blog, or on a third-party site like Amazon. Add “[Sponsored].”
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Blog, Publisher] Get Found Faster: 10 Tips for Successful Local SEO
    Search Engine Land published an article all about getting reviews. The post Get Found Faster: 10 Tips for Successful Local SEO appeared first on Marketing Action Blog - Act-On. 'Local searches are big business. According to comScore, 88 percent of smartphone users and 84% of tablet owners conduct local searches on a regular basis.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Blog, Publisher] 10 Analytics Red Flags All Marketers Should Look Out For
    If you''re blogging and writing great website content on a regular basis, then you will start to rank for all sorts of phrases that you never even thought of. Don''t forget that you can install Google Webmaster Tools on your main website (such as www.inalign.com ) and your blog (such as blog.inalign.com). and "What data matters most?".
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 10, 2015
    [Blog, Publisher] Build Customer Trust by Sending These 6 Emails
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Need some examples?
  • BIZNOLOGY  |  TUESDAY, MARCH 10, 2015
    [Blog, Publisher] Why aren’t you already cross-posting on LinkedIn?
    was a very early adopter of what I have seen called the LinkedIn Publishing Platform, Pulse, Long-Form Posts, and even the LinkedIn member blog. The LinkedIn Publishing Platform is Easy to Use. It’s a little hard to find so go check out all of my LinkedIn Pulse blog posts. Why Wait? Hello, Are You Still Here? Do it.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Blog, Publisher] Four Tips to Start an Effective Law Firm Marketing Strategy
    For example, if you publish a blog, you can see how many people visited and the time they spent there. Many firms frequently use television advertising and press releases. While these might be good marketing tactics, how can you know for sure? The answer is usually no. So, why not pursue marketing that is measurable?
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Blog, Publisher] Four Tips to Start an Effective Law Firm Marketing Strategy
    For example, if you publish a blog, you can see how many people visited and the time they spent there. Many firms frequently use television advertising and press releases. While these might be good marketing tactics, how can you know for sure? The answer is usually no. So, why not pursue marketing that is measurable?
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Blog, Publisher] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. According to the  B2B Content Marketing Benchmarks, Budgets, and Trends report mentioned previous, 42% of B2B marketers publish new content either daily or multiple times per week.
  • VIDYARD  |  MONDAY, MARCH 9, 2015
    [Blog, Publisher] 12 Common Misconceptions about Marketing with Video
    So if you’re going to publish to YouTube (and we recommend you do !), Once it’s published, the production work is complete. Blog Video Marketing Trends 'Video consumption is on the rise. It’s been growing significantly over the last number of years and shows little signs of stopping. Let’s set the record straight on 12 of them.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Blog, Publisher] Mobile Search Engine Optimization Best Practices
    The post Mobile Search Engine Optimization Best Practices appeared first on Marketing Action Blog - Act-On. 'By now, we all know that mobile searchers outnumber desktop searchers. What does this mean for you? Let’s connect the dots. Mobile Search and Your Website. Mobile Optimization Best Practices. Mobile Indexation. Responsive Web Design.
  • HINGE MARKETING  |  THURSDAY, MARCH 5, 2015
    [Blog, Publisher] Top Twitter Marketing Techniques to Connect with Your Audience
    Similarly to your blog content, your tweets should primarily seek to help, educate, and inform – not sell. Tweet Your Own Content Twitter can be a great traffic source for your website and blog, so don’t forget to tweet links to your own content, especially when it is newly published. Social Media
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Blog, Publisher] Social Media Secrets To Build Your Personal Brand
    And now we’re all publishers. make every effort to write at least 2 blogs per week. Blog once a week. You’ll have sent hundreds of tweets, created dozens of blog posts, connected with lots of great people and learned more than you would have ever imagined. 'Brands used to be just for businesses. Just like email.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Blog, Publisher] 11 Words to Avoid Using on Social Media and What to Say Instead
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Groundbreaking. Selfie.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 5, 2015
    [Blog, Publisher] How B2B CMOs Can Turn Social Media into Social Storytelling
    Think about it – every blog post, webinar, e-book, and customer experience has many related needs, tragedies, successes, and conflicts that can be shared on social networks to increase awareness and positioning. 'For the CMOs of B2B companies, the to-do list is never-ending. Provide more original social content. Engage your target audience.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Blog, Publisher] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly. Company Blogs and Publications Have Significantly Different Profiles. placement on SERP) whereas company blogs tend to rank around 7.
  • VIDYARD  |  WEDNESDAY, MARCH 4, 2015
    [Blog, Publisher] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    'This post was originally published in the Video Marketing Institute,  Lesson 7: Evaluating Video Marketing Technology Solutions. Blog Video Optimization But when you’re on the hunt for a VMP, what should you be looking for? Outline Your Needs First. There are 10 major categories on which to evaluate VMPs. 10 Key Evaluation Criteria.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Blog, Publisher] Critical guidelines to help you determine your optimal online advertising partner
    Most larger publishers will be able to provide ranking reports from syndicated research sources that will help you understand how they index against your target audience. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Blog, Publisher] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    By consistently publishing informative content on a user-friendly website, and by utilizing clear branding that represents the core purpose and values of your firm, you can bridge the communication gap between buyer and seller. 'What sets high-growth architecture, engineering, and construction firms apart from the competition?
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Blog, Publisher] The Medium.com is the message
    Well, how many of your blog posts are evergreen? Yes, there is LinkedIn Publisher, but even that requires that you copy-and-paste your work and then sort out images and formatting. Blogging Personal Brand 2008 Aleppo Apple Inc. 'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. Searc
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Blog, Publisher] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    If you find yourself writing 100+ words for each date on your timeline, a blog post may be the better content format. This is a best practice for all infographics, but is particularly relevant when publishing an infographic that contains photographs. We just checked -- they''re totally healthy. We''re so glad you asked! That''s right!
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Blog, Publisher] How B2B Marketers Can Get the Most Out of LinkedIn
    LinkedIn recently expanded its content marketing features, and has now made its publishing platform available to everyone. 'You might view LinkedIn as the quiet workhorse of the social media world. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Be active in Groups. social media
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Blog, Publisher] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    Whereas Burger King embraces oddball humor, publishing lots of funny, weird quips and comments, McDonald''s often goes for the cute stuff. Finally, a brand that has its blogging and lead generation game together. The main differentiator thus far is MasterCard''s blog and lead capture capabilities. 'Ba da ba ba ba, I’m lovin’ it.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Publisher] How to get 50% more leads with smart content marketing
    Targeted content can be published on your business blog or guest posts you write for other sites. For example, if you write a blog post called “5 Reasons Small Businesses Need to Accept Credit Cards,” your offer might be to a free whitepaper entitled “10 Steps to Accepting Credit Cards.” Start With Targeted Content.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Publisher] The Word Of The Year Is a #Hashtag
    This is said to be the oldest continuous such effort, and the only one unaffiliated with a dictionary publisher or other commercial enterprise. ” The post The Word Of The Year Is a #Hashtag appeared first on Marketing Action Blog - Act-On. This not a fusty group looking backward in nostalgia. ” In 2010, it was “app.”
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Publisher] 7 Great Features in Writtent to Spot Amazing Writers
    It’s difficult to estimate exactly when your content will be ready-to-publish. The post 7 Great Features in Writtent to Spot Amazing Writers appeared first on Writtent Blog. 'Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Writtent 3.0
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 26, 2015
    [Blog, Publisher] 2 Sure-Fire Ways to Inspire Your Blog Writing
    'A few years ago I polled readers and asked what their biggest blogging challenge is. Does your blog writing lack inspiration? What can a blogger blog about to other bloggers? Two ways to start a blog post:  go inside or go outside. For example, you can find related blogs in your field through Alltop.com. get that.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Blog, Publisher] The Growth Show: A VC's Advice on Content, Cash & Churn
    Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights. Q: You have quite a successful career as a VC, but you blog almost daily.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Blog, Publisher] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    Whatever tactics you decide to use (publishing posts, status updates, spending time in groups etc.) Use Blogging to Drive More Business. Publishing blog posts on LinkedIn is a great way to build up your audience. What’s wrong? Why aren’t you getting results? Pick the Right Groups. Stick to a System. Improve Your Profile.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog, Publisher] RWD: The Month in Review
    The purpose of this post is, basically, to summarize and synthesize the massive amount of information Synecore published about RWD throughout the month of February. We published a number of blogs outlining the many benefits of RWD. 'Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD).
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog, Publisher] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog, Publisher] Adventures in Analogia: How to Find Customers in the Offline World
    Does it include my many travels, interests, hobbies, or even the indie-publishing I’m involved in now? If, for example, someone says he’s an online entrepreneur who now self-publishes books, I would talk about my cover design services. 'By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Publisher] The Top 10 Best Resources to Learn About SEO
    SEO websites and blogs. Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. The blog is updated frequently, and you can search for specific topics of interest. Based in London, this company publishes regular content about SEO on its blog. You Google it, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Publisher] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Publishing characteristics (date published, author, comments, etc. Publishing characteristics (date published, duration, etc. This is an ideal situation for the creation of publishing opportunities throughout a professional online network already developed. B2B Online Marketing Blog Search Engine Optimization
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Publisher] Upside Down on Marketing Priorities
    'Regalix Research recently published their State of B2B Marketing 2015 report.  Blog aligning content Content2Conversion Demand Generation Strategy marketing priorities upside down The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Increase Leads Generated: 65%.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Publisher] 48 Phenomenal SEO Guides, Tips & Tactics
    ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.”
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] 50 All-Time Great Retail Subject Lines
    Editor’s Note: This blog post was originally published in October 2009 and has been revamped and updated for accuracy and relevance. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] Enhancing Your Executive Edge
    Published by McGraw Hill, it is a terrific read for all executives and any manager. I would suggest you take this assessment after reading this blog. Blog:  www.YourSalesManagementGuru.com. 'Enhancing Your EXECUTIVE EDGE. How to Develop the Skills to Lead and Succeed. It’s time for another book review!  Personal branding. Book
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] 15 B2B case studies show how content marketing drives ROI
    The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers, and $52 million in contract value of new business with less than $ 1,000,000 invested.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] Personas Are Great (Except When They Suck)
    Now, Buffer is one of my favorite blogs. Once you start publishing on the primary topics of your key persona, you can build out content that addresses the secondary ones. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I Except when they suck! . actually like personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] Behind the scenes: How to write a business book
    Testing ideas — The Content Code is filled with hundreds of new ideas and the blog was a perfect place to test them before committing them to a book that will live forever. wrote a blog post about it to test the waters and everybody seemed to think it made sense — so I had confidence that the idea should be in the book.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Publisher] Get Started with Video Marketing: DIY
    Video marketing in blog posts and on your website. According to Content Marketing Institute, blog posts with videos see an average time on site of almost 5 and-a-half minutes, which is 15% more engagement and time on site than posts with just images and text. You can even do it yourself. link]. First, a bit of context. link]. link].
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Blog, Publisher] How I Work with Jeff Ogden of Find New Customers
    We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, also use WordPress for my blog Fearless Competitor, which I publish often – six days a week. Thank you, Matt.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Blog, Publisher] Key Tactics to Generate Revenue with Your Blog
    'Are you creating leads and sales with your blog? In a recent webinar with Jeff Molander, one of the co-founders of the Google Affiliate Network, he shared several strategies for connecting with prospects and acquiring customers through blogging and content marketing. It''s similar with blogging. Sample of Success. An e-book.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Blog, Publisher] 4 Reasons to Publish on a LinkedIn Blog
    'Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. The possibilities can be endless with just one simple blog post.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Blog, Publisher] Copywriting Lessons From Companies Doing It Right
    You’re a Publisher and a Brand. Smart, progressive brands are starting to see themselves as publishers. And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. If you’re a CMO of a B2B brand, you’re probably sitting back trying to wrap your head around the idea of “business as publisher.”
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Publisher] 12 Steps and the Skills You Need for Your WordPress Website Update
    Some are opportunists from other industries that are in decline (publishing is one) who decide they’ll just get into web development because it’s easy and clients don’t understand the technology. 'Is it time to update your website in WordPress? WordPress website updates are easy, right? Wait, hold on a minute!
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Publisher] 20 Truths I’ve Learned as a Content Marketer
    Even though it seems like every organization, product, and individual has an associated blog, it’s become apparent to me as a content marketer that not everyone seems to get it when it comes to content marketing, and that can be a huge difference maker. 4 ) Content marketing is much more than blogging. Source ). Source ). Source ).
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Publisher] Introducing: Jelly, the Social App Non-Profits Should Jump On
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. How does Jelly work?
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