• HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Blog, Publisher] Book Review: “The Mac is Not a Typewriter”
    Thanks to an age-old rule of using two spaces after periods on typewriters, I am forced to quietly suffer while finding and replacing those two spaces with the appropriate single space for use in published documents. Personal computers have created publishers out of all of us. This guide is vital to everyday writing.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Blog, Publisher] 5 Power Players You Need On Your Lead Management Team
    Brands are becoming their own publishers, designers, development experts, all in an effort to reach the busy digital consumer. Content Tools: blogs, social posts, infographics, case studies, or videos. The post 5 Power Players You Need On Your Lead Management Team appeared first on Act-On Marketing Blog. Designer. Web Developer.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Blog, Publisher] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. or +1 877.762.9726 Related Research Recently published Gleansight benchmark reports that may be of interest to senior. Entire content © 2012 Gleanster, LLC. All rights reserved. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Blog, Publisher] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    We can’t think of a better group to be building for,” said Ted Livingston, founder and CEO of Kik in a recent post on the company’s blog. Mobile implies real time, and you don’t get much more real time than instant messaging (IM). The Anatomy of an Instant Messaging App – Case Study: Kik. Ever heard of Kik ? Creating an All-In-One App.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Blog, Publisher] The Change In B2B Marketing – 4 Rules To Live By
    According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some This article originally appeared on the ANNUITAS blog. 85% stated they wanted a vendor with knowledge of their industry. What about the buyer? Photo Source ).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Blog, Publisher] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
    If you are reading this blog post, I’m sure you’ve heard of it. This is not someone I work with, but he’s another employee at my really big company. I've just read a couple of your blog posts and found them really interesting (I know all about your dry cleaner John !). It’s called Oracle. Or 10% of them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Blog, Publisher] What is the purpose of a blog post today?
    If this sounds familiar to you, it should … I posted the same thing on this blog the same day. Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” What is a blog post any more? So … was this a blog post or a Facebook post? Book chapters.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Blog, Publisher] How to Find and Target High-Value Keywords for Your Business
    worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. Even when you're not actively publishing new promotions, you're still receiving traffic to your website. But -- the BIG but -- it worked. How to Find New Keywords. Sweet!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Blog, Publisher] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    Brands need to think and act like publishers. And of course, there is a large amount of content that consumers are reading and sharing from their friends and publishers. So we tested this approach through publisher pay-per-lead programs. We gave publishers the content. And in doing so, you help the business. ” .
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Blog, Publisher] 15 Ways to Synchronize Social Media and Email Marketing
    SlideShare is a terrific way to take blog posts and other content marketing formats and spin them into more content and more interactive content as a SlideShare. This image comes from a blog post on Twitter’s ad site, click the image to view the full article. People will just laugh if you say “email is dead” anymore. Wrong?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Blog, Publisher] It’s time for you to start a podcast
    Mark Schaefer , who hosts this award-winning blog, also co-hosts a weekly podcast called The Marketing Companion with Tom Webster. Mark Schaefer has written on this blog about how “ Content Shock ” is rocking our industry as content online continues to explode and it becomes more difficult to fight for limited attention. Here’s why.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Blog, Publisher] Hidden SEO Inspiration from Alphabet, Google
    And traffic that flows from frequently searched top organic rankings is not necessarily limited to the short-term; some of Fathom’s most popular blog posts, for example, still get significant monthly traffic years after initial publication. Conclusion: Yes. What marketers sometimes fail to appreciate is  why  search is so profitable.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Blog, Publisher] 10 Signs Your CEO Has an Outdated View of Marketing
    Point out the cost of doing a release, including the number of hours involved from your team, and show how you would reallocate that budget toward efforts that are bound to be more effective at getting media coverage, such as creating an awesome piece of content. 2) “Our blog should talk more about how great we are.”. Then track your stats.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Blog, Publisher] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Company Blog. Blogs are a proven resource for providing information, creating dialogue, and attaching a personality to your company. They work, too.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Blog, Publisher] What Does A Content Marketing Plan Look Like?
    According to CMI , blogs, newsletters and magazines (print and digital), and podcasts are the types of content most readers expect on a regular cadence. For example, you can repackage a series of blog posts you published into an eBook. Step # 5 : Commit To A Publishing Schedule. Where do you start? Content Marketing
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Blog, Publisher] Designing a Website Blueprint: How to Create Your XML Sitemap
    This might be your "About Us" page, your team management page, your hiring page, your blog, and so on. When you first publish your website and each time you go through a significant site redesign, someone on your team will have to submit the sitemap to each search engine (Google, Bing, Yahoo!, Image Credit: Wikimedia. Who's involved?
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Blog, Publisher] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.  Click Send.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Blog, Publisher] Are You Ready For The Next Level Of Digital Content?
    Let there be no doubt about the importance of content – and the importance of quickly preparing our businesses to be really, really good at creating, managing, publishing, and intelligently displaying our content to deliver valuable communication to our customers. My weekly question to chew on…. Then he asks, “Are you ready to begin?”
  • JUNTA 42  |  SATURDAY, AUGUST 22, 2015
    [Blog, Publisher] This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands
    In this week’s episode, Robert and I discuss the “advertising apocalypse” that’s become a critical issue for publishers – and why it’s an opportunity for brands. This trend is causing low ad rates, which in turn is forcing publishers to resort to more invasive forms of click-baiting, according to this article on Fortune.
  • HINGE MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Blog, Publisher] Three Blogging Tips for Professional Services Marketers
    Blogging as a marketing tool is all about creating value through educating your audience. Blogging is so effective as a branding tool that nearly 74% of Visible Experts℠ use blogs as a part of their marketing strategy and rate blogging as the fifth most impactful marketing tool. Not blogging yet ?
  • THE FORWARD OBSERVER  |  THURSDAY, AUGUST 20, 2015
    [Blog, Publisher] How To Pitch Lead Generation Blogging to Old School Executives
    Are you frustrated trying to explain how a blog can generate leads? Using blogs, videos, podcasts, social media and email, you can establish and deepen relationships with any audience you’d like to reach. Wake Up And Smell The Blogs. You’re reading a blog right now. Start with the facts. This is called sales).".
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Blog, Publisher] 100+ Quick Ways to Find Blog Post Inspiration
    You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. Here’s a look at 100+ quick ways to find blog post inspiration every day: Keyword Research. Use Buzzsumo to figure out the highest shared blog posts for a particular topic or keyword set. Check out comments on competitor blogs.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Blog, Publisher] Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making
    Make a mental note to avoid that mistake in the future, or heck, just bookmark this blog post to remind yourself of them over and over (and over) again. Again, if you're having trouble keeping them straight, try doing another grammar check before you hit publish. 3) Its vs. It's. Blogging Content Marketing Daily Canonicalhorse?
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Publisher] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Over the last several years, we have continually posted new blog content--and it's worked extremely well.  We're also big proponents of testing and looking at data to make sure our efforts are having a meaningful impact.  At the beginning of the summer, we set out on a test:  Our team was encouraged to post 90 blogs in 90 days. 
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Publisher] 9 Things Your Online Store Should Have To Keep Customers Happy
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. The post 9 Things Your Online Store Should Have To Keep Customers Happy appeared first on VerticalResponse Blog. Social media icons.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Publisher] Social Video: The Hottest Trend in Social Media Marketing in 2015? [Free Webinar]
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Publisher] How to Manage Your Content Marketing in 30 Minutes a Day
    Write Blog Posts. Ten minutes might not be enough to finish a whole blog post, but even devoting small investments of time can yield consistent, powerful content marketing results. Let's say, on average, it takes me about one hour to complete a 600-word blog post. Subscribe to their blog through your chosen RSS reader.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 18, 2015
    [Blog, Publisher] Using Content To Create That Zero Moment Of Truth
    Content marketing ROI though overall, interestingly enough, is really solved before you even start publishing. I’ll give you a quick example. It’s not just like, “Hey, what was my best performing blog this week?” ” This podcast was created and published by TechnologyAdvice. It’s an article.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Blog, Publisher] Big data for marketing? You ain’t seen nothing yet.
    Two weeks ago, The Wall Street Journal published “Provider of Personal Finance Tools Tracks Bank Cards, Sells Data to Investors.” Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Some of this new data may be terrifying.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Blog, Publisher] Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]
    We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year. Sounds like a pipe dream. right?
  • FATHOM  |  MONDAY, AUGUST 17, 2015
    [Blog, Publisher] The Manufacturing Marketing Standard
    The rise of content marketing and brand publishing as a force to be reckoned with in industrial marketing. Blog Feed Content Marketing Digital Advertising Manufacturing Marketing Automation / Email content marketing industrial marketing manufacturing marketing automation MFG OEM seoAssemble Your Digital Marketing Plan.
  • TYPE A COMMUNICATIONS  |  MONDAY, AUGUST 17, 2015
    [Blog, Publisher] How to Build an Army of Volunteer Contributors for Your Blog
    August 18, 2015 by Michael Brenner Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to. read more. B2B Marketing Content Marketing Content Strategy Social Media
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Blog, Publisher] 4 Tricks To Master The Magic Of Modern Lead Generation
    First, you have to publish content on your website that will get found by prospects as they are researching a solution to their problem. This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. If it’s the latter, here’s how. It’s no magic trick.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Blog, Publisher] 63 Digital Advertising Terms Every Marketer Should Know
    Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Ad Inventory : Website publishers serve ads to visitors when they visit a web page. Ad Banner : The most common form of digital advertising.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Blog, Publisher] Bare Essentials: Marketing as a Necessary Evil
    To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Blog, Publisher] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    If you don’t think you have time to participate in industry-specific groups, read relevant blogs, or keep up with your customers on Facebook or Twitter, you’re missing the point. 5) You're trying to do it all yourself. What happens when a potential customer hands over contact information in response to content you’ve published? agree.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Blog, Publisher] 10 Great Writing Books & Tools For B2B Content Marketers
    This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Hemingway is perfect for any type of writing, from novels to blog posts. Are you in charge of the company B2B blog posts and have completely run out of ideas?
  • B2B IDEAS @ WORK  |  THURSDAY, AUGUST 13, 2015
    [Blog, Publisher] Everything You Need To Know About Publishing on Linkedin
    On July 9th, Linkedin posted on their blog that there are now 1 million users publishing on Linkedin. But to get results from Linkedin, you have to know how to publish the right way. would like to give you what you need to know to publish content to Linkedin in the most effective way possible. That's a lot of people.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 13, 2015
    [Blog, Publisher] What are the 10 Types of Must-Have Social Media Tools for Business?
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Blog, Publisher] Want More Blog Traffic? Focus on Growing Subscribers
    "How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. We've even blogged about it once before. and a new(er) blog doesn't have that yet.
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Blog, Publisher] How to Calculate Email Subscriber Value (and Why it Matters)
    When direct marketing companies (publishers, catalogs, even online tools) are broken up, it’s usually the list that ends up being the most valuable asset. blog posts and other content. If you include a blog post in an email update, shouldn’t you credit at least some of the email sales to that blog content? Or maybe not.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Blog, Publisher] 10 Online Marketing Shortcuts To Increase Productivity
    If you maintain accounts on several social media networks, automatically publish posts on several accounts, by using  IFTTT (If This Then That.) If you focus only on Facebook and Twitter, an alternative would be to connect your Facebook account to your Twitter account. Coffee may have the same effect, but I digress. Photo Map Labeling.
  • SYNECORE  |  TUESDAY, AUGUST 11, 2015
    [Blog, Publisher] Inbound Marketing : Out with the Old, In with the New [Infographic]
    Infographic Transcription: Inbound Marketing : Attract customers by providing useful content they are searching for (eBooks, Whitepapers, Blogs, Infographics). Finding it hard to track return on investment with your outbound marketing efforts? Click Here to View the Infographic. 1-25 : Inbound - $37, Outbound - $102.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 10, 2015
    [Blog, Publisher] Selling Above and Below the Line
    This week’s blog is another book review and it’s a terrific read. The book is titled: Selling Above and Below the Line by Skip Miller, published by AMACOM. Blog: www.YourSalesManagementGuru.com. Selling Above and Below the Line. You need this book! Understanding the ATL Energy. Sharpen Your Business Acumen. Books
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Blog, Publisher] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? always start by saying that publishers publish every day. They publish articles every single day about every topic they cover. Quality or Quantity?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 7, 2015
    [Blog, Publisher] Recommended Pinterest Tools for Business: Tailwind
    As the Co-Founder of the Social Tools Summit, I realized that while I work with a lot of social media tools companies, I have written very reviews of which social media tools I use for both my personal blog Maximize Your Social as […]. Are you looking for Pinterest tools to help you maximize your Pinterest marketing? Author information.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Blog, Publisher] Why Your Content Plan Must Include Interactive Content
    That’s right—you, the marketer, can hook an interactive content marketing platform up, design and publish content, and pull data without involving the IT department AT ALL (I’m sure they’ll thank you for that.). 5. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1. OK, but does interactive content work?
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Blog, Publisher] Decentralized Content Marketing: The Latest Trend We Need to Face
    In the beginning, there were blogs. Then about 500 years passed and there were blogs. The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. Build as big of an audience as you can to center their attention on your website and your blog, and the conversions will come.
  • FATHOM  |  THURSDAY, AUGUST 6, 2015
    [Blog, Publisher] Brand Publishing in Action: Spotlight on Lincoln Electric
    What Is Brand Publishing? This fundamental change has brought brand publishing into the spotlight. While brand publishing may not be working directly to sell your product, it does sell your brand. As your products and prices are becoming more competitive, brand publishing can help you stand out.
  • FATHOM  |  THURSDAY, AUGUST 6, 2015
    [Blog, Publisher] Brand Publishing in Action: Spotlight on Lincoln Electric
    What is Brand Publishing? This fundamental change has brought brand publishing into the spotlight. While brand publishing may not be working directly to sell your product, it does sell your brand. As company’s products and prices are becoming more competitive, brand publishing can help you stand out. Manufacturing
  • HUBSPOT  |  THURSDAY, AUGUST 6, 2015
    [Blog, Publisher] The State of Freelance Writing: Data on Pay, Bylines & Quality Content [Infographic]
    Writing blog posts and other content takes time -- time you and your team might not feel like you have to spare. And yet, you keep reading that companies regularly publishing quality content to their blogs are reaping the biggest rewards in terms of traffic and leads. Blogging Content Marketing Management Hiring Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 6, 2015
    [Blog, Publisher] How to get off your ass and start blogging
    “I don’t have time to blog.” ” There is a lot of competition out there and establishing a blog may not be as easy as it once was, but for many businesses it is still an important part of a content strategy. Let’s take each of these problems and address them one by one. 1. I don’t have time to blog.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Publisher] 18 Ways To Build Trust Within Your Online Network
    Read a good blog post one of your link building prospects recently wrote and provide an insightful comment. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Rate a good video from one of your that was published on YouTube. Pressed for time?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Publisher] 7 Must-Read Tips To Simplify Content Marketing Planning
    If we are Modern Marketers (and sellers and publishers), then we should think how to connect better with our Modern Buyers in today’s digital, social, and customer-centric time. Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Content Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Publisher] How To Create B2B Website Content That Sells
    Blogging – Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve. Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Will they know what to do next? Those days are over.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Publisher] Why a Blog Can Help in Generating New Business
    Your Blog is a repository of helpful content that can effectively attract a large number of prospective customers. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads: 1. Each new blog post is a new opportunity for you to be found online by your best prospects.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Publisher] Van Winkles Makes Strong Case for Un-Branded Content Marketing
    While Casper has always powered an on-brand, on-domain blog , the brand made a surprising move in June 2015, announcing its launch of  Van Winkle’s , an off-brand, independent editorial venture. Per Casper’s announcement on its branded blog , Van Winkle’s is an “independent editorial venture, staffed by an award-winning team of journalists.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Blog, Publisher] 5 Ways to Boost Your B2B Marketing into Overdrive
    Engagement – Engage potential customers on social media, a blog, or your company website. Originally published on LinkedIn Marketing Solutions Blog. B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. And their journey can be a long one. You need a new approach.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Blog, Publisher] 8 Historic Duos to Inspire Your Sales and Marketing Alignment
    Sales and Marketing should be collaborating on a monthly basis about content creation topics for blog posts, white papers, e-books, webinars, and even what conferences to attend. If not, start now, even if it’s just a blog post every other month. Create blog content consistently ? Mac and cheese. Taco Tuesdays. Tango and Cash.
  • VIDYARD  |  TUESDAY, AUGUST 4, 2015
    [Blog, Publisher] The Chronicles of Creating a Thought Leadership Campaign: Solidifying the Idea
    Without sharing, your content is left to wither on your company’s blog page, forgotten. All of the copy and blog posts are replete with rock ‘n’ roll references and wordplay. Blog Content MarketingThis post is Part 1 of a 3-part series on Campaign Execution. In a perfect world, all content would be engaging and fun.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 4, 2015
    [Blog, Publisher] Are These 5 Mistakes Preventing Your B2B Marketing Success?
    One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. This blog originally appeared on the Cintell blog. I love this time of year. Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!). Putting off Buyer Personas. Being Top-Heavy.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 4, 2015
    [Blog, Publisher] Lincoln Electric Changes Perception Of Industry With Brand Storytelling
    Coffey : Lincoln used to publish a magazine called the Stabilizer that really had the same goal of ARC : to show what could be accomplished with welding. Before content marketing became a ‘thing,’ I worked for an architect, an accounting firm, a couple of industrial manufacturers and a publisher.  Craig Coffey, U.S. Who was involved?
  • MARKETING ACTION  |  MONDAY, AUGUST 3, 2015
    [Blog, Publisher] Buying Marketing Technology: Whose Recommendations Do You Trust?
    appeared first on Marketing Action Blog - Act-On. My husband is an automotive journalist. At one point he had a column in a daily newspaper (remember those?) in which he reviewed new cars after driving them for a week. His reviews were thorough and honest, and sometimes pushed buttons. It’s hard to buy anything. What’s a transmission, anyway?
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Blog, Publisher] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Blogging: Easily create content that will help your business get found. Organize, schedule, and publish content in one place. The Calendar allows you to coordinate your campaigns across your blog, landing pages, email and, social channels. Social Media: Publish and see social analytics across most social networks.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Blog, Publisher] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    Not only is this is a good way to get their attention initially, but it also opens the door for continued conversation. 3) Ask them to contribute to your blog. There are many benefits that accompany getting an influencer to contribute a guest post on your blog. Did you know that just 3% of people generate 90% of the impact online ?
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Blog, Publisher] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    Enter the world of Online Video Platforms (designed for media companies and publishers) and Video Marketing Platforms (designed for marketing teams using video across web and digital marketing programs). If you need a 2-day training course to figure out how to upload and publish a video, that’s not a great sign of things to come. 2.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Blog, Publisher] How to Get a Bigger Bang from Your Press Releases
    With every release you publish, make sure you include language after the boilerplate that allows readers to follow and engage with your company’s social pages. The post How to Get a Bigger Bang from Your Press Releases appeared first on Marketing Action Blog - Act-On. Press releases drew eyes. They were go-tos for information.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Blog, Publisher] The 20 Best Sites for Wasting Time on the Internet
    The guy behind it is Randall Munroe, who worked on robots at NASA's Langley Research Center in Virginia before starting this blog. Every day, writers Nicole Cliffe and Mallory Ortberg publish a post on " everything from literary characters that never were to female pickpockets of Gold Rush-era San Francisco.". pretty much everything.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Blog, Publisher] The 20 Weirdest Words Added to the Dictionary Because of Technology
    To search for and publish private or identifying information about a particular individual on the internet, typically with malicious intent. Blogging Pop Culture DailyWhether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly. But we can at least share the blame with technology.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Blog, Publisher] Content: The Show That Never Ends
    customer training blog. The only difference was that they hadn’t published the content yet. Who’s going to consistently develop the customer training blog once it launches? Welcome back my friends to the show that never ends  . We’re so glad you could attend  . Come inside! We think it’s cool, but we haven’t done much with it.”.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Blog, Publisher] How to Write an Author Bio That Doesn't Suck
    It’s tempting to turn your bio into a trophy case -- you’ve won awards, started a billion companies, been published in every awesome journal, etc. The most common techniques are following on Twitter or visiting your blog. As a marketing writer, Todd’s favorite place to publish uncensored marketing content is his own blog.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Blog, Publisher] The Big Myth About Buyer’s Journey in the Digital Age
    Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. Sales people matter more than your digital assets. question.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Blog, Publisher] Looking Outside In: Know Your Buyers First
    *This post was first published in January 2015 via ANNUITAS.com. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Blog ANNUITAS study Buyer persona buying process Demand Generation Strategy demographicsInclude the Buyers. Uncovering Insights.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Blog, Publisher] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Other sites are more likely to link to yours if you are publishing helpful content – and that boosts your rankings and helps improve your website’s discoverability. So what do you blog about?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Blog, Publisher] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    As part of their research LeadTail and Neustar analyzed a random sampling of the CMOs who part of the overall analysis and of the 15 they sampled, only two had published posts to their own LinkedIn profile. As for what content CMOs can publish here it can be: A post that ran on your company's site. The CMO-CIO Relationship.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Blog, Publisher] Use an Email Preference Center to Keep Your Email Subscribers Happy
    If your website includes a well-maintained blog that provides valuable posts and works to help acquire email subscribers, you can use your RSS feed to offer readers additional email preferences. The post Use an Email Preference Center to Keep Your Email Subscribers Happy appeared first on Marketing Action Blog - Act-On.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Blog, Publisher] The Best In B2B Technology Content Marketing
    From there we publish the content by recycling and reusing it on multiple media.”. As a result, the team has seen about a 300% year-over-year increase in eBook shares and downloads, and a 150% increase in blog post social shares. The B2B technology process is complicated. The types of content most requested? Content Marketing
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Blog, Publisher] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Sign and publish the qualified lead definition. Stay tuned for the next blog post in this series, where you’ll get an up-close look at the lead handoff process. The post Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales appeared first on Marketing Action Blog - Act-On. Attend a webinar?
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Blog, Publisher] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    Most people immediately think of these four channels: Social, email, blog, and paid amplification. But after you've exhausted your social media accounts, emailed it to part of your database, blogged about it, and paid for advertising, where do you look to next? Publishing on an ebook marketing platform. You slaved over the copy.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Blog, Publisher] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Every couple of weeks, he publishes blog posts that include book reviews, commentary on the news, and social issues, plus Facebook employees working on interesting projects. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. advertisers. This week’s show. Be human and honest.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 24, 2015
    [Blog, Publisher] 8 Frequently Asked Questions About Photo Copyrights And Emails
    Most free sites require you to provide attribution, which means listing the author and website when you publish the photo. Sarah Tanksalvala is a freelance business, technology and lifestyle writer based in Evergreen, Colorado. © 2015, VerticalResponse Blog. Emails need images. That’s no surprise. Can I take my own pictures?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Blog, Publisher] How to Speak at the Social Tools Summit
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Blog, Publisher] 7 Lessons To Help You Produce Content That Converts
    It is obvious that every content marketer aspires to consistently publish “content that converts”. In this blog, I’ll highlight the seven most important lessons that I wish I had known from the start, with the hope that my insight helps other content marketers create high-value content that coverts. Content Publishing.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [Blog, Publisher] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    This involves publishing content on your websites that is helpful, educational (and even entertaining) and that addresses a pain point for your prospect. Blog posts. Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones. But there’s a catch.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Blog, Publisher] Content Is The Key To Social Selling Success
    Successful sellers are writers and publishers! Check out this social-selling problem solver’s cloud blog at Cloud Disruption. well-crafted blog post or a curated article passed on from HBR.com to your customer can help thwart the ‘same old objection’ that you hear. However, we do all of that with content. Are they finding you?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Blog, Publisher] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    In fact, a report published by Regalix showed that nearly 86 percent of businesses believe marketing automation is one of the most efficient ways to nurture and manage new leads. As an example, you can easily link it to your business blog, and when a new post is added, a tweet will automatically go out to advertise the new content.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Blog, Publisher] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    You’d spend lots of time research and writing every post, then when you published it, the whole internet would notice. But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading. We completely redesigned the entire blog. Our Metrics.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Blog, Publisher] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Get a bunch great tips on how to better market your website and blog. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. After the event, attendees kept asking us to list out the tools we mentioned, so we decided to compile them all into the following blog post.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Blog, Publisher] Leverage Your Hospital Ratings from the U.S. News & World Report
    Another option would be to blog about your rankings or sharing a press release. If you push out a press release through a wire service like PRNewswire or PRWeb, be sure to also publish the press release in your website’s news section. Today was the official release date of the 2015-2016 U.S. Conclusion: U.S.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Blog, Publisher] Leverage Your Hospital Ratings from the U.S. News & World Report
    Another option would be to blog about your rankings or sharing a press release. If you push out a press release through a wire service like PRNewswire or PRWeb, be sure to also publish the press release in your website’s news section. Today was the official release date of the 2015-2016 U.S. Conclusion: U.S.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Blog, Publisher] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Now let's contrast that experience against, say, blogging. Blog Posts. where do I stop?
  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [Blog, Publisher] 9 Email Marketing Best Practices to Explode Your ROI
    The mighty power of call to actions also came up in Act-On’s Email Marketing Trends Survey published just last month. If you’re having trouble crafting calls to action, check out this blog post for some tips. 8. The post 9 Email Marketing Best Practices to Explode Your ROI appeared first on Marketing Action Blog - Act-On.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Blog, Publisher] How to Master Content Marketing on LinkedIn
    Publish an article. And while updates serve as a great place to share your thoughts, linking in a blog post or interesting website will help you to provide an even richer source of insight. Of course, this varies if you have a global audience. 2) Long-Form Publishing. Steps for Publishing on LinkedIn. Being a spammer.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Blog, Publisher] My top 3 tweets #9
    Each week I pick my top 3 tweets and package them into a blog post. This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Blog Top 3 Tweets this Week– Chris.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Blog, Publisher] My top 3 tweets #9
    Each week I pick my top 3 tweets and package them into a blog post. This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Blog Top 3 Tweets this Week– Chris.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Blog, Publisher] My top 3 tweets #9
    Each week I pick my top 3 tweets and package them into a blog post. This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Blog Top 3 Tweets this Week– Chris.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [Blog, Publisher] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    Think of yourself as a publisher with the need to increase your subscribers. Create content – like blog posts on LinkedIn and your domain – to foster conversation on a current issue or an off-shoot of other thought leadership content. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert?
  • JUNTA 42  |  SATURDAY, JULY 18, 2015
    [Blog, Publisher] This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data
    Mark Duffy from Digiday’s Copyranter blog takes on this popular, but often-misunderstood marketing term. So claims a new University of Pennsylvania study recently cited by Mark Schaefer on his GROW blog. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
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