• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Blog, Publisher] 3 Brand Publishers You Should Copy
    Congratulations, you are a brand publisher—or at the very least, you’re heading in that direction. Brand publishing is an emerging aspect of digital marketing where content is created to capture consumers at various stages of the buying cycle. The post 3 Brand Publishers You Should Copy appeared first on Sazbean.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Blog, Publisher] 7 Ways to Get Non-Marketing Employees to Blog
    Ways to Get Non-Marketing Employees to Blog. Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. In this email we detailed why it’s important to have a blog, [and] the benefits.". For most people, having their post published is initially interesting.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Blog, Publisher] An Overview of the Major Google Algorithm Updates of 2014
    Mueller told Search Engine Land that the reason for the change was that users didn''t find it helpful or valuable, and it had low publisher and webmaster adoption. SEO Blogging Content Creation featured-1 Daily Weekly 'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. May 2014: Panda 4.0,
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [Blog, Publisher] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    And sure, that’s an important starting point in order to make sure teams are publishing enough content to engage their audience, collect leads, and have a chance to nurture them, but it’s time to move beyond the vacuum before the funnel and see how your content is impacting your entire pipeline. Blog Content Marketing The good news?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Publisher] Human-to-Human Marketing: A Trend for 2015 and Beyond
    Then integrate that understanding into your advertising, social media posts, blogs, etc. absolutely love Seth Godin’s novel first published in 2005 as All Marketers Are Liars with a revised cover in 2009, All Marketers Are Liars Tell Stories. 'Imagine walking into your favorite coffee shop. That sounds horrible, right? As an athlete.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Publisher] 10 Things Epic Copywriters Do
    That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. They engage in some investigative journalism, and see what the thought leaders are talking about before it’s published. The post 10 Things Epic Copywriters Do appeared first on Writtent Blog.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Publisher] 21 Questions To Help You Define Your Content Marketing Strategy
    believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred , the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted publishers). And that’s OK. Content is not a cost.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Publisher] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! You probably don’t need to do this for LinkedIn, unless you regularly publish posts there and the disruption might cause your connections to worry (although they most likely would not notice). Place your arm into a bucket of water.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Blog, Publisher] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    Each will play a critical part in creating, publishing and distributing content in a world where consumers are setting the terms for how they want to be engaged. And for more, visit our Next Era of Marketing site, follow my blog series each week and please, as always, share your thoughts and questions. believe that to my core.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Blog, Publisher] How to Syndicate Content Without Getting Dinged in Search
    'Blogs are like tattoos: you can’t stop at one. Then you start adding blogs. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. Syndication is, quite simply, the act of copying a blog post from one portal to another.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Blog, Publisher] How Print Publications Impact B2B Content Marketing Development
    'Earlier this month, MarketingSherpa’s chart of the week  covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. B2B Online Marketing Blog Content Marketing Chart: What Content Sources Do Customers Trust?
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Blog, Publisher] The Best Business Books of 2014 [Infographic]
    'There were hundreds of business books published this year. If you’re looking for the overall list, including fiction and other genres, head over to the BookBub Blog.). With so many books to choose from, it''s nearly impossible to figure out which ones you should actually read. We decided to simplify things for you.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Blog, Publisher] 23 Outstanding Social Media Marketing Guides
    Though published last February, this post from Patricia Redsicker remains timely. 10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social. by bowden2bowden blog. do that for me?”
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    When I initially proposed content marketing at SAP, many people asked, “How much software you gonna sell with blog posts?” Once we started publishing, we saw a 20% lower bounce rate, almost immediate organic search traffic and a growing level of social engagement. And turn them into blog posts. 101+ Blog Post Ideas.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] 10 Inbound Marketing Myths It's Time to Leave Behind
    While publishing offers is one segment in a list of potential tactics, it is by far not the entire picture. It goes way beyond publishing a few white papers. Start a blog? Publish a white paper? 'Many things in life and business are misunderstood and under-appreciated. So how do we clear up some of these myths? Oh boy.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Co-authored with marketing professor Jagdish Sheth and published in 2000, the book taught professionals how to make the shift from being an expendable commodity to creating a trusted, value-added partnership with clients. Andrew also blogs, uses social media, creates YouTube videos, and is well known on the public speaking circuit.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] AMP UP Your Sales
    Amp Up Your Sales, published by AMACOM, written by Andy Paul is a book you should consider for your 2015 sales training program. Blog:  www.YourSalesManagementGuru.com. 'Amp Up Your Sales. Powerful Strategies that Move Customer Fast, Favorable Decisions. By Andy Paul. Accelerating responsiveness. Maximizing value. And then POW! Books
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] The Life of a Content Asset: Tracking Real ROI
    This content piece has generated 3,847 new names in paid programs for Marketo since we published. The Life of a Content Asset: Tracking Real ROI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In the case of this workbook, the answer is a resounding “yes”! Let’s take a look at what I dug up.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Blog, Publisher] How to Build an Effective B2B Video Series
    With more than 15 videos, published over an 8-month span, this video series is entertaining, ‘chuckleable’, shareable, and believe it or not, subtly communicates exactly what they do and why they’re good at it. Blog Video How-To 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Blog, Publisher] The key to content marketing success: a well-crafted strategy
    That goal should not be “to publish content” or even, “to publish great content.” Social media amplifies your blog posts, email marketing highlights your social media activity. 'Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The missing ingredient for most?
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Blog, Publisher] Why you should write an ebook
    Prospects today are researching products, services and people more than ever before, and by publishing some useful and helpful content in a short and convenient PDF is a great way to start a digital relationship. The post Why you should write an ebook appeared first on Content Marketing, Virally Blog. Still struggling for content?
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Blog, Publisher] Why does Jeff Ogden of Find New Customers blog so often?
    'The answers are simple as to why the blog of Find New Customers  publishes six days a week. Many people read this blog – that I never want to let them down. It’s fun to write a blog and entertain so many people each day, especially during this holiday season. Here are my 3 Reasons for you.: Here I am.”
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Blog, Publisher] 5 Things You Need to Know About Copywriting 
    Make it easy for your customers to talk you up by publishing valuable social media content. For more information about copywriting, check out this Writtent blog post on finding epic copywriters, and this post on the essential elements of copy that converts. Blogging Content Strategy Copywriting 'Image source. Ready? Always.
  • VIDYARD  |  FRIDAY, DECEMBER 12, 2014
    [Blog, Publisher] Video Best Practices that Apply in Every Industry
    Every industry is different, so each video you create probably differs pretty significantly from those that we publish at Nes Financial. Blog Video How-To But the approach we take in getting to that end result should be relatively similar. First and foremost, we all must take our audiences into consideration. EB-5 investments).
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Blog, Publisher] Four Keys Areas Where the CMO Must Lead
    In the Enterprise B2B Demand Generation Study that was published ANNUITAS, more than 55% of B2B Marketers stated there was a skills gap and that they did not have the necessary skills to do their jobs. Blog CMO leadership marketing investment sales and marketing alignment skills gap Alignment With Their Peers. Skill Training.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Blog, Publisher] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    Take a look at some of your previously published data and see if you can refresh it as a mind map. Post to a Blog: Once you have created some mind maps, post them on a blog and measure their success. 'Who isn’t looking for more effective inbound marketing in today’s content saturated society? So, what exactly is mind mapping?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Blog, Publisher] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Michael Brenner: To quote Michael in his post, Why I Bet My Career on Content Marketing , “In today’s always-on, hyper-connected world, the only option for brands to connect with their audiences is to create, publish and share  stories people love.” Why 21+ though? You can follow Jill on Twitter via: @Jill_Rowley.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 11, 2014
    [Blog, Publisher] Tips to Get Your Business Newsletter Read
    Here are a few more tips to help you put together a professional business newsletter that demonstrates your expertise – for the holidays, or any time of year: Include a banner (with consistent branding) – If you already have a blog or website, use the header (or a version of it) as the newsletter banner. That’s it. Good News for 2014 and _.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Blog, Publisher] How to Use Video Content to Drive and Support Other Content Marketing Activities
    When you employ one person to focus on video, another to pioneer blogging, a third to run eBook marketing, and a fourth to manage social media, you wind up with a lot of people only looking at the one or two channels they deal with every day. L2 also repurposes the videos it shares across social in fresh blog posts on its website.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Publisher] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    2) Write a few blog posts on industry topics for a rainy day. Estimated cost: $150 per blog post. There’s no sense in waiting until the last minute to have blogs to publish. Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Publisher] How Much Should Sponsored Articles Really Cost? [New Data]
    The novelty of the practice, for brands and publishers alike, means that many transactional aspects are still undefined. set out to find the answer and published the results in the Media Buyer’s Guide to Sponsored Content. Everything else was classified as a blog. What Should Sponsored Articles on Blogs Cost?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Publisher] The 19 Best Content Marketing Blogs From 2014
    also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. These are in no particular order, grouped by publisher. The Ideal Length Of Everything Online Backed By Research  – by Kevan Lee on The Buffer Blog. How To Build An Army Of Volunteer Contributors For Your Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Publisher] Three Tips for Improving Twitter Ad Campaigns
    Instead of just targeting the type of people that will be interested in your content, you can target ads based on the kind of content people share by using the handles of publishers as keywords. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Publisher] 10 Ways to Mix Up Your Visual Content on Social Media
    It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day. Always have these guidelines in mind when publishing visual content to different channels to ensure the images are showing up, look good, and aren''t getting cut off.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Blog, Publisher] Get a Jump on Your Competition with Pre-Launch Marketing
    When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise. You can write some blog posts pre-launch that can become a thorough white paper for your launch. '“But wait a minute,” you say, “what do you mean, pre-launch marketing ?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, DECEMBER 9, 2014
    [Blog, Publisher] NON STOP SALES BOOM
    finished this book by Colleen Francis, published by AMACOM on my flight back from San Diego. Blog:  www.YourSalesManagementGuru.com. 'NONSTOP SALES BOOM. Powerful Strategies to Drive Consistent Growth Year After year. by Colleen Francis. Time for a new book review-that must be added to your sales library! Ken Thoreson). Books
  • ANNUITAS  |  TUESDAY, DECEMBER 9, 2014
    [Blog, Publisher] What Will It Take for Marketing Enablement?
    love a good list (how to anything or five ways to better… get me every time), relevant eBooks, webinars, videos and helpful blog posts keep me current and always learning new things. Blog B2B Enterprise Study Demand Generation Gartner Marketing effectiveness marketing enablement skills gap According to the study, only 2.8%
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Blog, Publisher] Top Trends in A/E/C Marketing for 2015
    By understanding why certain blog posts, email campaigns, or social shares perform well and why others falter, you can adjust course and improve your marketing success. This means blogs, email, social media, online video – digital information sources that audiences may access easily whenever and wherever it is convenient for them.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Blog, Publisher] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    And maybe they''d click on a post I had published that included a link back to my website. It''s a great way to discover old, awkward posts from that one time in college -- or just a blog design throwback , as in the my example below.). Full disclosure: At publish time, I only had access to post-level Graph Search on my phone.
  • VIDYARD  |  TUESDAY, DECEMBER 9, 2014
    [Blog, Publisher] Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech
    After publishing these campaign videos through Vidyard, Cetera is able to track how long people are staying engaged with the videos. Blog Customer Success Video Thought Leadership 'It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Blog, Publisher] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    For more tips, Facebook has published a guide to help businesses utilize its social channel. To get more industry news, sign up for our weekly blog updates. © 2014, VerticalResponse Blog. The post What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business appeared first on VerticalResponse Blog.
  • WRITTENT  |  MONDAY, DECEMBER 8, 2014
    [Blog, Publisher] 8 Successful Content Marketing Strategies
    Make LinkedIn a core component of your content marketing strategy; for posting original content, links to your blog, and participating in groups. Publish Frequently. Planning your content marketing strategy around a once-weekly blog and monthly eBook could cause your organization to fall behind your peers. 'Image source.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Blog, Publisher] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    'We all know that guest blogging, as a whole, isn’t dead. And we know that we need to pitch guest blogging proposals in order to secure a guest post. How do we create a guest blogging proposal that gets accepted? This is one of the biggest sticking points in guest blogging. Bonus: Advanced Guest Blogging Tips.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Blog, Publisher] The Best Paragraph On Content Marketing I’ve Read All Year
    Digiday is a publisher but it is also a brand. UPDATE : shortly after publishing, Executive Editor Brian Braiker accepted responsibility and deserves credit for those words). Publisher and Brand concepts merge. Everyone (person and brand) is a publisher. It’s short and sweet. It’s ok. I’ll wait for you.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Blog, Publisher] 5 Ways to Create More Content Today
    For most folks, this results in hundreds of blog posts from “content” that was happening every single day. After reading a blog post about this technique, he sat down and came up with 70 questions in less than an hour. Those three simple steps led to more than 100 quality blog posts. We want what we want. Literally.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 5, 2014
    [Blog, Publisher] A stunningly simple path to creative business presentations
    Last week Slideshare announced a partnership with Haiku Deck so you can create beautiful slides simply and easily and publish right to Slideshare.This functionality can be easily accessed from your Slideshare homepage after you log in. 'Thanks to Haiku Deck and Slideshare , there is no excuse to create lousy slide presentations any more!
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Blog, Publisher] 3 Ways to Start Earning Links
    Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. Hyperlinks, just like the one I inserted into this paragraph directing you to our blog post, are a necessity online. Make it personalized – acquaint yourself with the individual’s prior published work.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Blog, Publisher] 10 Things I’ve Learned About SEO in 2014
    Here on the KoMarketing blog, our Content Marketing Specialist Ryan Young gave us 8 Tools to Get Your Content Buzzing Across Networks , and BuzzSumo did a great round-up post, 13 Experts on How To Promote Content Before Hitting Publish , which showed how various people in the industry promote their content. Don’t guest blog.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Blog, Publisher] 20 Social Media Terms for Non-Digital Natives
    For example, if you took the time to look at what I have published on LinkedIn and posted on Twitter in the past month, you would know I’m an avid runner who is very active in the digital marketing arena. The post 20 Social Media Terms for Non-Digital Natives appeared first on Marketing Action Blog - Act-On. Amplification. Big Data.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Blog, Publisher] We Completely Redesigned the HubSpot Blog. Here's Why.
    'If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. little over a year ago, we redesigned the blog''s homepage. Why We Redesigned HubSpot''s Blog. Blogging Design Daily Weekly
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Publisher] How to Track Content ROI: A Step-by-Step Guide
    But for now, let’s assume that you’ve just finished working on a new blog post for your website and that your Toggl entries show you spent 2 hours and 30 minutes on it. You hit publish, and then a little while later (a few weeks or months or however long your sales cycle is), you need to go back to measure how much revenue you''ve generated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Publisher] Shut up or speak your mind? The struggle in today’s hyper-sensitive world
    'By Mars Dorian, {grow} Contributing Columnist When I started blogging, I wrote whatever came to mind, dropping F-bombs and S-grenades as if I was a cursing armory with an unlimited supply of ammo. Someone who reads this very blog post will probably be offended. Related Stories What would I do if I were starting my blog from scratch?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Publisher] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. If your page is static and you don''t use a CMS like HubSpot, you''ll need to manually add OG tags to each of the pages your blog posts are on. 'We''ve all been there before.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Publisher] Making the Connection: 7 Tips to Grow Your LinkedIn Network
    After Reading a LinkedIn Publish. You Get a Follower from Your Publish. Once I publish an article, I will get some decision makers who hit the follow button but don’t add me on LinkedIn. Of course, I would hope that all sales professionals work off referrals, but that’s for another blog post another time.)
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Publisher] Clickbait Can Hook Readers … But Is It Worth It?
    In coming months, publishers posting clickbait headlines will see a decrease in traffic. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VerticalResponse Blog.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Publisher] What is Social Media Marketing?
    Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” 'For years, I struggled to explain to my mom what I do for a living.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Publisher] Content Marketing Is A Strategic Solution To A Strategic Problem
    For me content strategy is the combination of an editorial approach and a business strategy: how do you publish content that meets your customer needs, incites them to act and drives additional business for your company. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. Cost per lead.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Publisher] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year. General Marketing Stats.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Publisher] How to Create an Editorial Calendar
    They just pin the calendar to a wall and add monthly themes, blog post publication dates, and deadlines for advertising or printing or event planning. For tips on ways to make this work, click the image to visit artist/marketer Monica Crowe’s blog. Second, CoSchedule is for blogs and social media only. Affordable.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 1, 2014
    [Blog, Publisher] Are Infographics Right for Your Business? The Pros, Cons + Tips
    Venngage not only offers tools for creating and publishing infographics, but it also allows you to animate them. Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. © 2014, VerticalResponse Blog. The Pros, Cons + Tips appeared first on VerticalResponse Blog.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 1, 2014
    [Blog, Publisher] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
    'Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog? Other sites are more likely to link to yours if you are publishing helpful content – and that boosts your rankings and helps improve your website’s discoverability. So what do you blog about?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Blog, Publisher] 5 Common Infographic Pitfalls to Avoid at All Costs
    This is especially important if one of your infographic goals is to get published in a large publication because they will scrutinize your sources. From there, they can work to get your infographic published. Magazine, and 2) we use them to help describe how a product or service works. Not Using Reputable Data Sources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 1, 2014
    [Blog, Publisher] 100,000 Twitter followers. Now what?
    It probably coincided with publishing books and increased public speaking. Less links to your blog & generic TY’s, and more soul. It probably coincided with publishing books and increased public speaking. Less links to your blog & generic TY''s, and more soul. How did this happen? It was an important news feed.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Blog, Publisher] Marketing Automation: Lessons from 4 case studies
    To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Scalability. Integration with the new CRM system. Results?
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 28, 2014
    [Blog, Publisher] Good Password = Good Idea
    Post originally published December 12, 2011 – Updated November 28, 2014. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. If you see your password on here, it might be time for a new one!
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Blog, Publisher] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Blog, Publisher] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    They sent it to Jeff Ogden of Find New Customers for one simple reason,   Jeff knows everyone , including Amanda Batista who heads content marketing for Eloqua/Oracle, who was a first level Linkedin contact for Jeff, so I had her contact information, “Please let us know if Oracle/Eloqua will publish that post.” Amanda. Amanda F.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Blog, Publisher] An Example of Twitter’s Real-Life ROI
    They chatted on Twitter, and Mark discovered Michelle’s new blog, where she posted funny videos that she produced. In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. few years ago, the Pittsburgh Steelers were playing the Dallas Cowboys.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog, Publisher] Social Media Marketing: It's Complicated.
    ve recently gotten in the habit of throwing out prospective blog titles as would-be questions, such as, “ WTF is Content, Anyway ?” The idea was partially inspired by a newly published report from Forrester which outlines the relative ineffectiveness of Facebook and Twitter as social engagement tools for brands. Are they B2B or B2C?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog, Publisher] Tips for Finding an Authentic Voice in Higher Ed Marketing
    We often hear about the power of storytelling in marketing -- so much so that it has almost become another checkbox to complete, along with a Facebook Page and a blog that you don’t actually use to its full potential. By building in this time for spontaneity, you''ll ensure you can publish timely and relevant content. Not sure?
  • WRITTENT  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Publisher] 9 Data-Driven Tips for Using Images in Blog Posts
    How much effort do you put into images for your blog posts? In fact, it matters a ton because it’s what your readers will notice first when they click on your blog posts. That definitely means you need an image in every blog post you create. The most successful blog posts probably use more images than you do.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Publisher] One person can change the world. Thank you, Internet
    While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Right now, your blog is more important than your website. But a blog is much more than that.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Publisher] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    In the example below, the sitelinks include: Log in, Pricing, Marketing Blog, Features, Non-Profit and About. Odds are, your homepage is the top linked content, but you might discover that a blog post you wrote 2 years ago is still compelling. When you’re all done marking up, just click “publish” and you’re good to go.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Publisher] Thanks (Twitter) Giving (A Great List to Follow)
    The problem with relying on “paid” media is that the costs of print publishing and events necessarily limit the number of “voices” that can be heard to the most popular. Though such voices still command large audiences, blogging and social networks have greatly increased the number of voices that can be heard.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Publisher] 4 Powerful Reasons to Use an Editorial Calendar
    It’s been said that modern marketers are more like publishers. All brands are publishers,” Advertising Age once wrote. If that’s true, and you’re going to try to produce content at even a tiny portion of the rate of a traditional publisher, do yourself a favor and use one of the tools they use: an editorial calendar. Really.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Blog, Publisher] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Blog, Publisher] 4 Emails Your Service-Based Business Should Send
    Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contests. Videos.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 21, 2014
    [Blog, Publisher] 4 Reasons why you should be treating your emails like a blog
    They’re not treating their emails like blog content. I’ve compiled four big ways your emails should be more like blog content than you realize. You’d never publish a blog without an image, so apply the same principle to your email marketing. You’d never publish thin sales-driven content on your blog.
  • ENGAGE  |  FRIDAY, NOVEMBER 21, 2014
    [Blog, Publisher] Content Marketer: Meet the Speechwriter
    But the speechwriters leaned forward eagerly as Foust described the thought-leadership apparatus he’s building far beyond speechwriting at UPS, including a blog called Longitudes, which publishes the ideas of 30 experts — most from outside the company — on logistics, trade, e-commerce, innovation and globalism. Don’t feel bad.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Blog, Publisher] It’s the Little Things: How HubSpot Writes Microcopy
    Before HubSpot, she spent several years working for Random House Publishing as a freelance proofreader and copyeditor before earning her MBA -- and it was at Random House that she developed an eagle''s eye for grammar and consistency errors, which quickly became useful to the HubSpot product team. Let me show you what I mean. Her favorite?
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Blog, Publisher] New Research Says Documenting Your Content Strategy is Critical
    According to CMI founder, Joe Pulizzi (who wrote a great blog post on the results), “This year we found that a large percentage of marketers are operating under a “verbal strategy.” However, 42% publish at least several times per week. For comparison, when asked the same question last year (i.e., The average is 28%. Learn More.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Blog, Publisher] Digital marketing shifts coming out of AdTech 2014
    Writing a blog and publishing it solely to a website is short-sighted, and so is publishing solely into a brand’s own social channels. Seeking out the right influencers on the subject matter and publishing to industry verticals with the proper calls-to-action will elevate content engagement and performance. Conclusion.
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Blog, Publisher] SEO Isn’t Dead: 10 Ways to Use It for Business
    magazine published click-bait piece recently with the title “ SEO is Dead. For more insight, I recommend our blog  Keyword Strategy the Right Way. People absolutely love high-quality list blogs. The right kind of list blogs are usually: Very long. But here’s the thing. OAO isn’t anything new.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Blog, Publisher] 4 Attributes of Your Next Content Marketing Superstar
    Starting with workflow through to publishing, promotion and finally, analytics. For that reason, your content marketer should also be able to repurpose blog posts or other media to create and edit video content. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. improving SEO and customer service. ?building
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Blog, Publisher] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    'I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how […].
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Blog, Publisher] WordPress.com and Search Engine Optimization
    'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog, Publisher] Impostor Syndrome: How I finally learned I was smart
    One student reported that the very first blog she published after taking my course did more for her business than anything she had done before. Betsy Kent is the  President of Be Visible Associates , focusing on content marketing, blogging & social media marketing instruction and coaching. Have you experienced this? Scared.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog, Publisher] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    If content creation still feels overwhelming, there are plenty of ways to farm existing resources for your blog. Take a whitepaper or article and make blog posts from the content - or vice versa. Are you writing the blog post for a CTO to read? What is a content calendar and why is it important? Getting Started. Interview them!
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog, Publisher] 10 Commandments of Social Media For B2B
    Blogs, Press Releases’s, & Whitepapers) are to be published and when other events such as trade shows, conferences, and fairs are happening. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized. The golden rule is never over commit. Vanity – Make it pretty.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog, Publisher] 22 Must Know SEO Writing Tips for Higher Rankings
    Blogging platforms like WordPress (especially when you add the right plugins) make it easy to write and search engine optimize. Google favors sites that continuously publish fresh content, so writing consistently can improve visibility. Long, in-depth blog posts and articles tend to perform well in SERPs. 'Image source.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog, Publisher] The Content Marketing Word Of The Year?
    Now, aside from the phrase  content marketing itself, we have many choices for content marketing word  or phrase of the year: Brand publishing. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. We all know Content Marketing is hot.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog, Publisher] Email Metrics that Matter: Key Data for the Holiday Season
    Some years ago Forrester Research published a study about why people unsubscribe; not much has changed: 71% of unsubscribes say they leave a list due to email frequency. Check out Act-On’s free toolkit: The post Email Metrics that Matter: Key Data for the Holiday Season appeared first on Marketing Action Blog - Act-On.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Blog, Publisher] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Auto-publish update to all three networks. Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. 8) Publish after work hours. 9) Publish on weekends. Facebook Best Practices.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Blog, Publisher] Your New Go-to Guide to Content Promotion [Free Ebook]
    We''ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. In this phase, you’ll need to get social media, email, blogging, SEO, your website, and paid promotion all on the same page. 'It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck! 2) Launch day.
  • ENGAGE  |  MONDAY, NOVEMBER 17, 2014
    [Blog, Publisher] 5 Tips To Drive Member Engagement
    Hosted by McMURRY/ TMG and sponsored by Kellen Communications and Association Media & Publishing , the session, titled “Disrupting the Status Quo,” set out to address how non-profits can better use content to drive engagement from members and donors. Kellen Company’s Anna Maltabarow gives a recap of the event here.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Blog, Publisher] The Top 200 Content Marketing Brands And Influencers
    published my own list of top B2B Marketer Influencers based partly on a subjective list of people I admire in the space. also published a list of the Top Bloggers on Triberr which includes an amazing list of people across many topics. ” on the topic. This is true in just about any major decision, including who we buy from. 56.56.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Blog, Publisher] 26 Ways to Promote Your Blog Post
    You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. But you’d be surprised how many sites and blogs don’t have any social sharing buttons up.
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Blog, Publisher] What’s Missing in Your Content Strategy? 10 Things!
    Only  44% of marketers have bothered to document their publishing strategy. Your published content is assets. Far too many organizations publish – and quickly forget – their best blogs, landing pages, and whitepapers. appeared first on Writtent Blog. Blogging Content Strategy Defined Voice.
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