WEBBIQUITY | TUESDAY, MARCH 11, 2014
[Blog, Publisher] 11 Thought-Provoking Guides to Content Marketing for 2014
'A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.
HUBSPOT | MONDAY, MARCH 10, 2014
[Blog, Publisher] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
I''m lucky that in my job, I can look up any fact before I publish it -- sales reps don''t always have that luxury while they''re on a call. Sure, I can deal with a nasty blog comment or two, but we''re separated by screens. 'As I type this, my brain is in overdrive. My heart is racing. My legs are shaking. Here''s what I learned.
HUBSPOT | MONDAY, MARCH 10, 2014
[Blog, Publisher] 8 Things I Wish I Knew Before I Started Blogging
And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. Is blogging a challenge?
WRITTENT | MONDAY, MARCH 10, 2014
[Blog, Publisher] 10 Ways Marketing Agencies Rock the Web with Content
What they did right: Publitek transformed Energy Micro into the definition of a brand publisher. Can you imagine writing a blog with an 80% CTA conversion rate? Good Blogs: The Flaming Vegan. The results within the first 90 days of the contract included: Publication of 500 User-Generated Blogs. didn’t think so!
B2B MARKETING INSIDER | MONDAY, MARCH 10, 2014
[Blog, Publisher] Big Data Is Driving Content Marketing Strategy
” I was honored to be quoted as encouraging brands to thing and act like publishers creating content that our customers actually want. Aside from the publisher or customer-centric mindset, brands need data and insights to create effective content. Steps To Avoid The Information Crisis. CMOs Shift Budget To Content Marketing.
WINDMILL NETWORKING | MONDAY, MARCH 10, 2014
[Blog, Publisher] Are You Interested in Becoming Social Media Writer? Start by Blogging
'At one time, those who were interested in getting into writing were advised to begin by trying to get short stories published. Now, anyone who wants to be a social media writer can start blogging and subsequently gain an audience more quickly. To get into blogging, one needs to select from the many blogging platforms.
HUBSPOT | FRIDAY, MARCH 7, 2014
[Blog, Publisher] Marketing Mad Libs: Expert Edition [SlideShare]
Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. 'As a group, we marketers can be a bit. verbose. The shorter and pithier, the better.) The Human Touch Matters.
HINGE MARKETING | FRIDAY, MARCH 7, 2014
[Blog, Publisher] Hinge’s Fab Five: February 2014
Each month an enormous amount of content is published on marketing. LinkedIn’s Blogging Platform is Open to Users, Not Just Influencers. Big news hit the web last month when LinkedIn announced their publishing platform is fair game to all users. 'Top Professional Services Marketing Content from February 2014. Enjoy!
WRITTENT | FRIDAY, MARCH 7, 2014
[Blog, Publisher] Do You Forget “Marketing” in Your Content Marketing?
Writing is not enough: to be heard you have to share your blog posts with others. Make sure the post is optimized for search engines before you hit the publish button. Blog content is great for driving relevant traffic to your website. For the magic to happen your blog posts have to be optimized. Description. Synonyms.
SALES PROSPECTING PERSPECTIVES | FRIDAY, MARCH 7, 2014
[Blog, Publisher] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
To get your sales team prospecting effectively and your marketing team supporting sales effectively, here are some of our favorite sales and marketing articles from this week: With our new Social Selling eBook published, we''ve been listening for advice other people are giving for social media and sales. However, it''s not always that easy.
VERTICAL RESPONSE | FRIDAY, MARCH 7, 2014
[Blog, Publisher] The Best Email, Social Media and Digital Marketing Posts You May Have Missed
million new blog posts are published every day on WordPress alone. million potentially mind blowing, life changing blog posts every hour! Where’s the Missed Connections section for blog posts when you need one? Digital Marketing: 5 Easy Ways to Blog in Less Time. © 2014, VR Marketing Blog.
FATHOM | THURSDAY, MARCH 6, 2014
[Blog, Publisher] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
Recruit current students to write for your blog. If your school has a blog, ask undergraduates to contribute posts about their thoughts on campus life. Indiana University even chose to start a Freshman Year Blog housed under the Admissions section as a platform for first-year students to share experiences.
HUBSPOT | THURSDAY, MARCH 6, 2014
[Blog, Publisher] How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
So whether you guest blog, change jobs and start writing for different companies, or maintain your own personal blog, you can reap the authorship benefits for any and all of the above. ” 4) Add the websites or blogs to where you publish content and click “Save.” Simple! 2) Click on “About.”
WRITTENT | THURSDAY, MARCH 6, 2014
[Blog, Publisher] Write Like a Pro: Top 10 Secrets of Professional Copywriters
It means studying the blog posts, ads, commercials, sales letters and others that make you want to share, click through, or buy so you can figure out why they worked on you. Blogging Content Creation Copywriting blogging Content creation copywriting Research, research, research! What do you need to research to write like a pro?
MARKETING ACTION | THURSDAY, MARCH 6, 2014
[Blog, Publisher] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
The results are published in a new report: Marketing Automation Software BuyerView 2014. appeared first on Marketing Action Blog - Act-On. 'I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive plastic orb. To which Magic 8 Ball replied: Answer 1: It is certain. The chart is below.
THE FORWARD OBSERVER | WEDNESDAY, MARCH 5, 2014
[Blog, Publisher] How to Market Your Business Through Social Media Networks
'Artillery B2B Marketing Blog > The Forward Observer. Publish helpful content for those different buyer personas at each step of the purchase research phase. To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine. They don’t have time. Create content.
WRITTENT | WEDNESDAY, MARCH 5, 2014
[Blog, Publisher] 15 Storytelling Techniques for Writing a Better Brand Story
You’ll use your brand story everywhere–blog posts, ebooks, videos, networking, speeches, elevator pitches, sales calls, even your business plan. Write your brand story the same way you’d write a blog post or speech: with lots of careful planning and preparation. blog posts, ebooks, articles, ads). Or do they disappear?
B2B MARKETING INSIDER | WEDNESDAY, MARCH 5, 2014
[Blog, Publisher] You’ve Heard Of Big Data But What Is Big Content?
To Craig, Big Content is the unstructured step-child of Big Data and represents the explosion of tweets, vines, blogs and all other content that we are now creating at increasing rates. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. Going Long On Content. Content Marketing
MODERN B2B MARKETING | WEDNESDAY, MARCH 5, 2014
[Blog, Publisher] [Infographic] Why Upworthy Has Won the Internet and You Can Too, or, You’ll Never Believe How This Website Started By So Few People Got So Huge
'Author: Dayna Rothman Viral publisher Upworthy has changed the internet forever. Whether you find their provocative headlines annoying or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Upworthy takes often under-exposed news stories, and makes those stories both viral and shareable. The headline.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Blog, Publisher] How to Build a Newsroom Inside Your Company
We also include a section explaining the unique challenges that a small company faces when trying to build a news or publishing operation. You’re publishing stories because you want people to know about your company. Be honest about who you are and why you’re publishing this article. LinkedIn has a managing editor.
PAUL GILLIN | TUESDAY, MARCH 4, 2014
[Blog, Publisher] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
'This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow! e-mailed Ms.
HUBSPOT | TUESDAY, MARCH 4, 2014
[Blog, Publisher] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
But at the same time, they’re expected to activate digital experiences, erase the seams between analog and digital channels, become data wranglers, marketing technologists, brand publishers, and, in many cases, key influencers of strategic growth and the architects of new digitalized products, experiences, and business models.
MARKETING INTERACTIONS | TUESDAY, MARCH 4, 2014
[Blog, Publisher] Why B2B Marketers Need a Ping-Pong Plan
"Okay - let's publish a couple of blog posts to drive registrations for a webinar, then we'll follow that with a white paper and a sales pitch. Marketer: This blog post talks about 6 different ways people are dealing with X. 'Let's say that the above is representative of a B2B buying process. Buyer: I was there.
AVITAGE | TUESDAY, MARCH 4, 2014
[Blog, Publisher] It’s (Past) Time to Make Content Marketing Intelligent
See Use Case Requirements blog) It’s focused squarely on many content marketer’s challenges: Lower costs […] The post It’s (Past) Time to Make Content Marketing Intelligent appeared first on Avitage. Content Publishing Strategy enterprise content strategy Intelligent content 'This isn’t just a cute phrase.
HUBSPOT | TUESDAY, MARCH 4, 2014
[Blog, Publisher] Confessions of a Full-Time Blogger
2) "Some of my best blog post ideas come to me when I''m in the shower. 9) "If I''ve been blogging all day, I''ll intentionally start slipping in Mean Girls references just to make things more interesting." ( Tweet This Confession). Blogging content creation It''s a pronoun. right?". blogconfession". And you know what? or three.
WRITTENT | TUESDAY, MARCH 4, 2014
[Blog, Publisher] 21 Content Marketing Tools to Use in 2014
Much like our recent blog on tools and apps for rapid visual content creation , I personally believe that everything on this list has immense value to offer brands of any size. Who knows, perhaps even your most writing-averse colleague could be convinced to blog. Blog Post Ideas. Here are the very best: 1. Evernote. Percolate.
BIZNOLOGY | TUESDAY, MARCH 4, 2014
[Blog, Publisher] Blog your way into a book deal
'In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog. Case-in-point: my buddy Minh Lê.
DIGITAL B2B MARKETING | TUESDAY, MARCH 4, 2014
[Blog, Publisher] LinkedIn Has Opened the Content Marketing Floodgates
Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? Hundreds of executives will begin publishing on LinkedIn as part of their company’s content marketing effort. Get Ready To Pay.
MARKETING ACTION | TUESDAY, MARCH 4, 2014
[Blog, Publisher] Cybersecurity Help for Small and Mid-Sized Businesses
The State of California has published a great resource for businesses: “ Cybersecurity in the Golden State : How California Businesses Can Protect Against and Respond to Malware, Data Breaches and Other Cyberincidents.” The post Cybersecurity Help for Small and Mid-Sized Businesses appeared first on Marketing Action Blog - Act-On.
HUBSPOT | MONDAY, MARCH 3, 2014
[Blog, Publisher] 7 Reasons Most Enterprise Websites Fall Short
The best websites publish valuable content often, such as whitepapers, ebooks, videos, graphics, blog posts, and more. ShoreTel publishes more thought-leadership content in one quarter than I see most enterprises publish in a year. 'What makes a website truly great? Is it a beautiful, award-winning design? What gives?
VIRALLY BLOG | MONDAY, MARCH 3, 2014
[Blog, Publisher] Free Marketing Software
There is also now the ability to publish your virally landing page straight to WordPress right from within the system without any prior knowledge of WordPress or web development. The WordPress publish option is only available on our paid plan. Which leads me nicely to what plans do we have and what do you get? This is priced at £299.00+VAT
KOMARKETING ASSOCIATES | MONDAY, MARCH 3, 2014
[Blog, Publisher] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.
WRITTENT | MONDAY, MARCH 3, 2014
[Blog, Publisher] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
It makes their final product lack credibility at first-glance, which ultimately hurts their blogging metrics. After you’ve spent a few hours crafting the perfect blog article, the last thing you want to do is spend hours playing around with vector images in Photoshop. Do you create custom images for your blog posts? Canva.
WRITING ON THE WEB | MONDAY, MARCH 3, 2014
[Blog, Publisher] Ebooks for Experts: 10 Questions to Ask Before You Write
'I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing. Over 10 years ago, professionals started using blogs to communicate to clients. Another key communication channel is publishing expert ebooks.
MARKETING ACTION | MONDAY, MARCH 3, 2014
[Blog, Publisher] Digital Marketing Glossary, Part 3
Pay-per-click (PPC, also called cost per click): is an internet advertising model used to direct traffic to websites from search engines, advertising networks, content websites, and blogs. You pay the publisher only when your ad is clicked. The post Digital Marketing Glossary, Part 3 appeared first on Marketing Action Blog - Act-On.
HUBSPOT | FRIDAY, FEBRUARY 28, 2014
[Blog, Publisher] 7 Hot Apps That Will Skyrocket Your Productivity at Work
While 71% of consumers feel positively about brands that publish videos, 85% of consumers are more likely to buy after viewing product videos (Source: Inbound Marketing Agents ). lot of the time when I am working on a "how-to" blog post I reference screenshots from my phone. For more content like this, subscribe to Insiders. 1) Jelly.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 28, 2014
[Blog, Publisher] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
And here are some of our blogs you might have missed this week: Monday: On Monday, we published Buyer Personas and Company Goals: How to Research Your Marketing Plan. As one of the creeds on his previous post was "I will always make myself available," Craig detailed exactly what that meant in this blog post.
WRITTENT | FRIDAY, FEBRUARY 28, 2014
[Blog, Publisher] 15 Call to Action Samples for Rocking Blog Posts that Convert
'Blog posts without a call to action are like Facebook posts without images. It’s no secret that creating high-quality blog posts can be incredibly time-consuming. An effective call to action will act as a logical extension of your blog posts. Blogging is a highly effective medium for reaching a wide array of marketing goals.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 28, 2014
[Blog, Publisher] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
This is exactly the kind of purchasing experience that inspired an article published in The New Yorker earlier this month, declaring that brands have never been more fragile. As Gregory Ciotti recently wrote on the Help Scout blog, “You don’t have to make an enemy of a brand, but rather with an idea or a belief.”. Mac versus PC.
FATHOM | THURSDAY, FEBRUARY 27, 2014
[Blog, Publisher] Agency Secrets: Adopting Digital Marketing in Higher Education
Host a blog, publish links on Twitter, Facebook, or LinkedIn, and develop a following. Say “thank you” In March 2013, Francesca Gina, an Associate Professor at the Harvard Business School published a study titled “The Power of Thanks.” majority of schools require buy-in from each program department.
WRITTENT | THURSDAY, FEBRUARY 27, 2014
[Blog, Publisher] How to Win Customers’ Hearts with The Art of Storytelling
Consider your favorite blogs and the most memorable commercials. Stories are generally easier to use in long-form content–think videos, blog posts, ebooks, case studies, white papers, or brochures – but tight, concise stories can be effective in short formats, too. Blogs. Image credit: Ediciona. keeps you interested.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 27, 2014
[Blog, Publisher] The secret ingredient for successful small business blogging
When we talk about blogging and content marketing, it’s easy to focus on the things we can measure: Page views, comments, social shares, number of posts, and subscribers. But to win clients with a blog, you don’t need to become popular. Blogging doesn’t mean you’re just writing, pressing that publish button, and promoting your posts.
VIDYARD | THURSDAY, FEBRUARY 27, 2014
[Blog, Publisher] How Lego Goes Beyond a Movie to Market with Video
If you’re the Lego Group, you publish a cool video from your design team revealing the new model in all its glory, of course! The Vidyard blog is a great place to get a regular dose of video marketing tips, inspiration, and resources. Subscribe to the blog or our classy bi-weekly eNewsletter so you’ll never miss a post!
WRITTENT | WEDNESDAY, FEBRUARY 26, 2014
[Blog, Publisher] Do You Make These Mistakes When Writing Content for the Web?
'There is only a 16% chance someone will actually read your entire blog article. Formatting your articles appropriately is key to success at business blogging. It doesn’t matter how much you enjoy the subject matter, nothing makes a blog reader’s eyes cross faster than a “wall of text,” that lacks any formatting whatsoever.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 26, 2014
[Blog, Publisher] 20+ Amazing Examples Of Content I Wish We Created
have already published some of my favorite slideshares and best videos from brands as examples. Want more, check out Slideshare’s , YouTube’s Popular feature, the Flickr blog and any other of your favorite sites for their popular content. 'I have to admit that I really geek out when I see a great piece of content.
WRITTENT | TUESDAY, FEBRUARY 25, 2014
[Blog, Publisher] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
They’re also an incredibly powerful tool for writing flawless blog posts. Once you’ve put tons of effort into writing an original blog article, wouldn’t it be a bummer to forget some minor thing at the very last moment? With this checklist, you’ll be sure to get your blog posts right! Blogging Content Creation
FATHOM | TUESDAY, FEBRUARY 25, 2014
[Blog, Publisher] 10 Tips to Maximize ROI at Manufacturing Tradeshows
4: Blog! Write a blog post about your attendance at the tradeshow before you go, and write another post once you return wrapping-up the event. 5: Spread the Love – Circulate those blog posts on your company’s social media channels. 'Tradeshows are a popular sales, marketing and branding effort in the Manufacturing world.
HUBSPOT | TUESDAY, FEBRUARY 25, 2014
[Blog, Publisher] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
My colleague Rachel Sprung wrote an awesome blog post recently about how to research what keywords you should be using in your inbound marketing, which is a great place to start. But there''s good news! For this article, I''m going to talk about how to add those keywords to your website once your research is complete. Start With a Site Audit.
WRITTENT | MONDAY, FEBRUARY 24, 2014
[Blog, Publisher] Inbound Marketing vs. Content Marketing – What’s the Difference?
typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. We feel the infographic below does a pretty good job of putting the idea into pictures: Image credit : blogging. Caution. They were right, it turns out.
HINGE MARKETING | MONDAY, FEBRUARY 24, 2014
[Blog, Publisher] New Research Points the Way to Success in Your Content Marketing Strategy
The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape. Starting with the ones most commonly used: Social media (other than blogs). Blogs. 'Content marketing is powerful. It’s also relatively young. What kind of results are they seeing? Videos.
MARKETING ACTION | MONDAY, FEBRUARY 24, 2014
[Blog, Publisher] Digital Marketing Glossary, Part 2
In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in. The post generated interesting comments, which you can read here.)
HUBSPOT | SUNDAY, FEBRUARY 23, 2014
[Blog, Publisher] LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
In this blog post , you can view a SlideShare of some of the most attractive LinkedIn banner images to inspire design ideas for your own LinkedIn Company Page. Want to Publish on LinkedIn? Have you ever wanted to get published on LinkedIn Pulse? That’s where LinkedIn comes into play. The professional social network.
BLUE FOCUS MARKETING | FRIDAY, FEBRUARY 21, 2014
[Blog, Publisher] [VIDEO] Fun at #IBMConnect w/ @Sandy_Carter (Shout-Out to @Tom_Peters) #IBM #SocBiz
Great, just have your blog set up to publish your emails into posts! 'A good way to measure the success of an event is how much you end up posting about it after it’s all over. Here we are, a month after the 2014 IBM Connect Conference , and I still have more exciting content to share with you. How do you make social work for you ?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 21, 2014
[Blog, Publisher] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks). ll assume the Eloqua integration is most interesting to readers of this blog. Let’s start with DemandBase. So much for the mechanics.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 21, 2014
[Blog, Publisher] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
With that said, here are our favorite sales and marketing articles this week: Geoffrey James shared 12 easy ways to increase sales at Salesforce''s blog. LinkedIn just opened its publishing platform to all users , according to Social Media Today. 'Happy Friday, Sales Prospecting Perspectives readers! Great advice! Stay Home!
WRITTENT | FRIDAY, FEBRUARY 21, 2014
[Blog, Publisher] Your Content Strategy Sucks. Here’s How to Fix It.
To be clear, I don’t want you to stuff your blog posts with a bunch of keywords to the point that no human will be able to read them. This aggregation tool keeps me informed on the content published on my competitors’ websites in real-time. Here is one of them: The Top 25 Must-Read Internet Marketing Blogs. What could be better?
SYNECORE | FRIDAY, FEBRUARY 21, 2014
[Blog, Publisher] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
This is the point where the team involved has many meetings to talk about short-term and end goals, target audiences, branding, blogging , email campaigns, web design , content pieces, CTAs , company voice, and most importantly, a calendar detailing deadlines for every step of that process. 'Good things take time. Execute. Adjust. Prepare.
VERTICAL RESPONSE | THURSDAY, FEBRUARY 20, 2014
[Blog, Publisher] What LinkedIn’s New Blogging Tool Means for Your Business
'LinkedIn just announced it’s adding blog features to personal profile pages. It can be tough to get views on your business blog, but if you publish on LinkedIn, you share it with the professional contacts you’ve already built. How does the publishing feature work? © 2014, VR Marketing Blog.
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 20, 2014
[Blog, Publisher] Increase B2B Traffic and Reach with a LinkedIn Blog
It does mean that you can now blog on the LinkedIn platform and have it associated with your profile. Now matter how starry-eyed you become about the potential, and I mean potential and not real, reach of these blog posts, you should create a plan that still drives readers back to a site you own, like a company blog or web site.
WRITTENT | THURSDAY, FEBRUARY 20, 2014
[Blog, Publisher] 57 Notable and Unique Content Marketing Ideas
Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. You need to consistently come up with more content marketing ideas to publish even more engaging content. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Posts.
HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014
[Blog, Publisher] Want to Publish on LinkedIn? Now You Can
'Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. Add whatever content you''d like to publish to the writing tool, then hit publish. Why or why not?
WRITTENT | WEDNESDAY, FEBRUARY 19, 2014
[Blog, Publisher] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
Before publishing anything, make sure it clearly demonstrates your brand personality - including voice, style, word choice, values, and USP – as well as matches your target audience’s needs and desires. Everything you write, from blog posts to emails to social updates to landing pages, should close with a call to action (CTA).
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 19, 2014
[Blog, Publisher] The Pyramid of Influence on Social Media
Social Media Influence Blog blogs content Facebook Google LinkedIn marketing networking objectives professional Publishing recommendations Social Networking Spam start strategy the social Twitter Web 2.0 YouTube
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 19, 2014
[Blog, Publisher] Your Business Blog Year 10: Is It Still Worth It?
'Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 18, 2014
[Blog, Publisher] 3 Ways B2B Companies Can Maximize Existing Content for SEO
For a great example of how to leverage video content by using transcriptions, I recommend looking at the Whiteboard Friday Videos on the Moz blog (they have some incredible content on there too!). Unlike blog posts, news articles are typically short, unbiased, and more formal pieces which cover industry news and trends. Video Content.
WINDMILL NETWORKING | TUESDAY, FEBRUARY 18, 2014
[Blog, Publisher] Auto posting Your Way to Fame, Fortune, Health and Weight Loss
Content Marketing Blog bloggers Blogging Business communication content Expert Facebook HootSuite LinkedIn media consultant News Publishing RSS Social Media Marketing Spam tweet Twitter Website WordPress 'MSB readers, I have a confession to make. am an autoposter. Why is this so tough to admit?
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
[Blog, Publisher] Why Writing for a Company Publication Is So Damn Hard
Roadblocks we only hit because we''re writing for a company publication, as opposed to a personal blog or a media outlet. suspect they would apply to anyone else who writes for a company publication like a business blog. year ago, I published an article called " What the Future Holds for Business Blogging." The company?
BLUE FOCUS MARKETING | MONDAY, FEBRUARY 17, 2014
[Blog, Publisher] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
This post was originally published on AT&T’s Networking Exchange Blog. 'With 2013 now quickly receding, it’s time to push full steam ahead into 2014. 1: Mobile madness. The migration to mobile has continued its steady progress. Encourage users to review any apps you produce, and take their feedback seriously. FOR EWORD by David C.
WRITING ON THE WEB | MONDAY, FEBRUARY 17, 2014
[Blog, Publisher] Should Thought Leadership Content Be Ghostwritten?
But his article was an excellent outline of what happens when thought leaders try to outsource blog writing and other leadership content to unqualified contract writers. Some content I see published appears to be canned, impersonal and dry. As a ghostwriter of leadership content , my first reaction was to tell him he’s all wrong.
MARKETING ACTION | MONDAY, FEBRUARY 17, 2014
[Blog, Publisher] Digital Marketing Glossary, Part 1
Part 2 of the Digital Marketing Glossary will be published next week. The post Digital Marketing Glossary, Part 1 appeared first on Marketing Action Blog - Act-On. 'Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” Here’s Part 1, A through D. that have value.
AVITAGE | SATURDAY, FEBRUARY 15, 2014
[Blog, Publisher] New Content Marketing Lessons from Netflix House of Cards
They had been a regular viewer of webinars, blogs and other content. Content Publishing 'At 12:01AM pacific time on February 14, 2014, Netflix released season two of House of Cards. All of it! Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories.
BIZNOLOGY | FRIDAY, FEBRUARY 14, 2014
[Blog, Publisher] Promoting content: build great content marketing relationships
Colleagues and Friendly Publishers. Biznology’s content reaches a wider audience than my own blog on Andigo’s site. In all cases, the publisher is either in the publishing business, and therefore looking for great content, or they’re in an allied business with an overlapping audience. '(Photo credit: AltimeterGroup).
WRITING ON THE WEB | FRIDAY, FEBRUARY 14, 2014
[Blog, Publisher] Reasons to Attend the AuthorU Publishing Conference
Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. Judith Briles has strict criteria for inviting experts to speak: They must be established experts in book publishing or marketing. So I’m picky now.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 13, 2014
[Blog, Publisher] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
Sadly, they didn''t publish additional details. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog. Thanks to Mintigo, Software Advice, Venture Beat, Pepper Global, and all the other people who publish such great data. Here’s how I see things.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 13, 2014
[Blog, Publisher] 15 of Our Favorite B2B Content Marketing Tips
Reach out to your blog subscribers with a brief survey, find out how your content measures up ( Tweet this ). However, don’t be afraid to take bits and pieces of these expansive pieces of content to create smaller, more digestible blog posts or infographics. Share via different mediums like blogs or newsletters. types of posts.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 13, 2014
[Blog, Publisher] 10 New Examples of Marketing So Useful, You’d Pay For It
One of my all-time favorites, this series of Vine videos is now also a Tumblr blog and Pinterest board, all devoted to useful, six-second household tips. Seattle radio station published on its website an incredibly comprehensive list of holiday-themed TV programming. Here are 10 new examples of highly valuable marketing campaigns.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 13, 2014
[Blog, Publisher] The State of Content Production: Benchmarks and Action Items
Blogging is a core Modern Marketing activity. Only 17% don’t blog and 11% infrequently, with 33% publishing 2-5 blog posts per month and 39% publishing 6 or more posts per month. 54% are producing a content asset (excluding blog posts) every two weeks or less frequently. Stay tuned for more!
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 13, 2014
[Blog, Publisher] Brands Take Note: Bloggers are Journalists in the Eyes of the Law
The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). Tips for Defamation-Free Blogging. Tips for Defamation-Free Blogging. First, is the statement purely opinion?
VIDYARD | THURSDAY, FEBRUARY 13, 2014
[Blog, Publisher] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
In recently joining the Vidyard team, my first mission was to get to root of the seemingly innocent question: How does a Video Marketing Platform differ from a traditional video hosting and publishing solution? The Vidyard blog is a great place to get a regular dose of video marketing tips, inspiration, and resources. ROI is the ROI.
WRITTENT | WEDNESDAY, FEBRUARY 12, 2014
[Blog, Publisher] 59 Killer Content Marketing Stats: 2014 Edition
Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 82% of marketers who blog see positive ROI for their inbound marketing. 76% of B2B marketers blog, and 73% publish case studies. 'Content marketing moves incredibly fast. Source: CMI ).
SYNECORE | WEDNESDAY, FEBRUARY 12, 2014
[Blog, Publisher] The Five Elements Behind Blogging Success
'So you''ve written plenty of blogs and conducted your fair share of content research.but have you really looked into the elements that take a blog from zero to content hero? HubSpot’s most recently released Benchmark report shows that companies that blogged 6-8 times per month doubled their lead volume. 2) CTAs. Now what?
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 12, 2014
[Blog, Publisher] Trending: How To Justify Content Marketing?
A6: You need a good CMS, workflow tool, social channels and people who know how to think like publishers and tell stories. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. What does Twitter offer that the others don’t?
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 12, 2014
[Blog, Publisher] 4 Editorial Tools to Manage Your Blog
'If you’re having trouble keeping up with the amount of content you need to publish on your blog or other publications you contribute to, then an editorial calendar is the solution to your organizational troubles. Sometimes, just seeing an upcoming post is due will keep your writing on track.
VOLACCI | TUESDAY, FEBRUARY 11, 2014
[Blog, Publisher] The Benefits of Installing a WYSIWYG Module on Your Drupal Website
'You installed and configured Drupal for your website and blog. But unless you are the only one publishing content on your site, you will want to install a WYSIWYG. That’s awesome. You’re writing and posting content. Sweet! But the subject of installing a WYSIWYG (“what you see is what you get”) editor comes up and you aren’t sure.
WRITTENT | TUESDAY, FEBRUARY 11, 2014
[Blog, Publisher] 20 Rocking Tools for Successful Blogging
'Surely, success of your blog is defined by your knowledge of the topic. But if you don’t have the right tools at your disposal, chances of your blog becoming remarkable are pretty slim. It is surely one of the best and most popular publishing platforms today. Blog editor/manager for Windows. WordPress. FocusWriter.
BIZNOLOGY | TUESDAY, FEBRUARY 11, 2014
[Blog, Publisher] A social media hoarder intervention
Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional I, myself, had been carrying around 15-years of online publishing in the form of my personal blog, but not anymore. What defines you?
WINDMILL NETWORKING | TUESDAY, FEBRUARY 11, 2014
[Blog, Publisher] Guest Posting for Backlinks is Dead, Do This Instead with Social Media
Public Relations blogger blogs branding Community content follow Google leadership media News Photo potential Promotion Publishing SEO Social network start time tips updates 'In late January, Google’s Head of the Webspam, Matt Cutts made a big announcement about guest posting that had a lot of PR pros holding their breath.
WEBBIQUITY | TUESDAY, FEBRUARY 11, 2014
[Blog, Publisher] 27 More Remarkable SEO Guides, Tips and Tactics
If someone’s offering 100 backlinks for $5, then they’re more than likely going to get you spammy links that you will pay dearly for in the long run”), Neil Patel (see the next entry), Ann Smarty (“If you love each article you are publishing online, you’ll see genuine interest to your content”), Tadeusz Szewczyk (a.k.a.
LEADERSHIP | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] B2B Leads—5 Tips to (Super) Bowl Them Over with Social Media
You can have a CEO’s blog, a customer service LinkedIn group, a creative team to update your Pinterest board, your marketing department to publish on SlideShare, and so on. Nevertheless, this event that keeps fans on the edge of their seats each year is no more just a game, and the fans are not just NFL enthusiasts. Right? Wrong!
HUBSPOT | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] Introverts, Failed Graduation Speeches, and the Loo: Doug Kessler Spills His Writing Secrets
To get to the bottom of this, we chatted with Doug about his writing process, staying inspired, and getting over his fears of hitting "publish," among other things. try to always have two or three big Velocity pieces on the go and two or three blog posts -- backed up by a few dozen ideas for posts. You''ve seen his work. It''s smart.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] How an SEO Can Assist with Submitting a Mobile App to the App Store
Just as some websites are published without sufficient metadata, many developers throw an app in the store without filling out the tags that tell the app store how to rank it. Mobile Marketing Search Engine Marketing Blog Why App Optimization Matters. App store optimization matters. So many sit undiscovered. Bulleted list of features.
WRITTENT | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
'So here you are – thinking about your blog strategy and what the results could be. ve decided to share a little insight into our blog strategy here at Writtent, and what’s actually worked for us. When we published posts without keywords, they would consistently underperform. Guest Blog For External Links. Seriously.
HUBSPOT | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
'With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. This can leave blog managers in a tizzy, and the result is usually a blog littered with a ton of unnecessary bells and whistles. Blogging Choices, choices.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)
Piling on a bit, John Dick published this article on AdAge that Twitter Doesn’t Represent The Real World. But as soon as I started blogging, it became obvious to me almost instantly. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
BIZNOLOGY | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] Have you ever stolen other people’s content?
In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. At one point or another, you will be using images in your blog posts, that you came across elsewhere. And if you’re not aware of the citation rules or blogging etiquette, you may be accused of content theft. What does that mean?
VIRALLY BLOG | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] So what exactly is Virally?
You can use our landing pages or even publish to wordpress straight from our system with no tech support required. appeared first on Content Marketing, Virally Blog. 'Virally is a cloud based tool that allows small business marketers and digital agencies the ability to generate potential leads using your valuable content. Bonus part!!
WRITING ON THE WEB | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] A Checklist for a Good Blog
'After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. good blog post title that makes me want to read the full post.
WINDMILL NETWORKING | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] Native Advertising: How to Promote Your Brand While Wearing a Disguise
Whether it be a lifestyle blog that … Continue Reading Native Advertising: How to Promote Your Brand While Wearing a Disguise by Kyle-Beth Hilfer - Maximize Social Business. 'We have heard much talk lately about native advertising or “masquer-ads,” advertising that feels and looks like editorial platform content.
MARKETING ACTION | MONDAY, FEBRUARY 10, 2014
[Blog, Publisher] 5 Traits of Great Marketing Content
From case studies, white papers, and videos to blog posts, webcasts, and eBooks, it’s critical to have content readily available (and findable) that answers buyers’ questions, addresses their business needs and pain points, and helps them visualize a successful working relationship with your company. 'Eighty percent. Sign Up Today.
YOUR SALES MANAGEMENT GURU | SUNDAY, FEBRUARY 9, 2014
[Blog, Publisher] Life Enrichment: what does it mean?
Several weeks ago I wrote a blog on “Life Enrichment is Yours?” This particular person liked the blog and liked the topic but she had never thought about the combination of words: Life Enrichment, that comment leads me to this week’s blog topic. 'Life Enrichment: what does it mean? www.AcumenManagement.com. All good comments.