• AVITAGE  |  THURSDAY, OCTOBER 30, 2014
    [Blog, Publisher] Don’t Just Curate Content – Harvest
    'This blog published on the Sandhill.com blog. Content curation today is a severely underutilized tactic. It offers great potential to address many content challenges marketers face. The harvest step is perhaps the most significant part of our curation practice. When Please read the post here.
  • AVITAGE  |  THURSDAY, OCTOBER 30, 2014
    [Blog, Publisher] Why Content Creation Isn’t Everyone’s Job
    'I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The lesson involves the difference between thinking like a marketer, and thinking like a publisher. ”  Traditional vs Publishing Process Marketers think in terms of creating — writing — content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog, Publisher] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    Regardless of how new to publishing your organization is, though, there’s one common puzzle every organization has to solve: How in the heck you’re going to build and structure the team of writers, designers, editors, and producers who will make your corporate content engine run. Inbound Marketing Blogging Content Creation
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog, Publisher] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Catch up on content marketing blogs. Those minutes on the Northern Line are the ideal time to get yourself in the right frame of mind - by reading the best blogs! eMarketer , Adweek , and eC onsultancy publish regular mobile-friendly articles. Here’s a plan taking you from post-toast to sofa-time. Write up your ideas.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog, Publisher] Link Building Tips: Part 2- Strategies For Your B2B
    Create fresh, quality content: By continuously publishing new content on your site, you are encouraging others to share and link to your page. Don’t feel limited to blog posts! Seek out guest blogging opportunities: Guest blogging involves creating content that will be published on other websites. Let us know!
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog, Publisher] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    When we started publishing content, one approach we used was to take existing campaign offers (like white papers) and summarize them into blog articles. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog. 'Do you have content marketing street cred? Native advertising? Mark W.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog, Publisher] How to Future-Proof Your Content Marketing Strategy
    Suppose you’re writing a blog post sharing a customer case study you just completed. Here’s how this might play out: I might include a section on how important it is to help find an agent to get your book published, but then I might talk about how to “hack” the process of getting an agent with insider workarounds. Lesson from Upworthy.
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog, Publisher] Anatomy of a Perfect Blog Post
    'What is the secret behind the perfect blog post? Failing to perform any of these areas well can limit your blog’s success. Studies show that over  90% of marketers today are publishing custom content. Here are the factors that go into an exceptional blog: 1. Few people read the blogs you create in-depth.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Blog, Publisher] 45+ Resources to Master Blog Writing
    Mastering blog writing can seem hard and time consuming. To create awesome content  you should become good at copywriting; pay attention to grammar and blog post elements (Calls-To-Actions, Headlines and more), and improve your writing skills in general. Do you dare to take this 31-day challenge to enhance your blog writing?
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Blog, Publisher] Long-Form content and the art of persuasion
    But since most brands are publishers today, it’s much easier to develop and share articles arguing a point of view about issues important to your business. These can appear on your own blog, be pitched to other blogs and online publications, and be used in your traditional PR efforts. Be relevant by finding a news hook.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Blog, Publisher] 12 Images You Should Share on Social Media
    This post contributed by Wendy Burt-Thomas, a full-time freelance writer with four books and thousands of published articles to her credit. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Publisher] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Publisher] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Sure enough, another one of your connections has published a new piece of content, has been featured in the media, or is speaking at a conference. . Is it through blogging, speaking, media involvement? We’ve all been here, you produce a few blog posts one month and none the other. Why do you want to improve your personal brand?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Publisher] 5 tips to amplify your YouTube video and get more views
    Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Click “Publish". Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . link].
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog, Publisher] How To Build An Army Of Volunteer Contributors For Your Blog
    'Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. After months of publishing content from a small but growing group of authors, they submitted B2C Marketing Insider to Google for inclusion in their “News” service.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Blog, Publisher] Why Is No One Paying Attention to My Content on Social Media?
    If you’re having a hard time wrapping your head around how much content people are bombarded with daily, think about this: there are 45 million photos uploaded to Flickr and Instagram, almost 500,000 blog entries posted and 144 billion emails sent in just 24 hours. Before you press that publish button, take a look at your content.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Blog, Publisher] 43 Tweetable Answers to Top Questions About Twitter
    4) How do you balance the popularity of short tweets with in-depth content like ebooks, reports, blogs, whitepapers, and so on? Craft tweets optimized for visibility with the 11 tips published here.  Publish tweets about interests mutual to your business and your audience such as world news, inspirational quotes, or industry data. 
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Blog, Publisher] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. Since I wrote that article for Salesforce to publish about how my remarkable fall and recovery was supported by a continuous smile and no complaining. You can read it there or on the Salesforce.com blog. About the Author.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Blog, Publisher] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. B2B Online Marketing Blog Content Marketing Be Original. Growing up, my family was big on homemade costumes.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Blog, Publisher] The ole one two three four five six seven punch
    It would also suggest that advertising, messaging, sponsorships, blog posts like this one, and even attending parties, events, and conferences in person can contribute to your overnight success. 'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Blog, Publisher] How to Get 100,000 People to Read Your Blog [Free Ebook]
    'What does it take to drive 100,000 visitors to your blog? Here''s what you need to keep in mind to grow your blog readership: Determine who your audience actually is. The type of people you’re attracting to your blog should be the same type of people in your industry who will buy your products and services. Blogging
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Blog, Publisher] 8 Ways What You Write Will Affect Your Bottom Line
    After reading this blog, you’ll know how to create content that converts (or how to hire amazing writers to do it for you). Think of the problems that they face, and use your blog to present solutions to these issues. Adding a bunch of fluff to your blogs will only bore or annoy your readers. Be Relevant. Lose the Fluff.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Publisher] 5 Best Practices for Engaging a Global Audience
    Writing, editing and publishing across different teams and regions can be chaotic. one-off blog post workflow will differ from a multi-market campaign workflow. Blog Content marketing strategy distribution channels Global marketing Kapost workflow Here are 5 best practices to follow: Identify Themes for your Messaging.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Publisher] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Usually, people will publish a story with a set number of steps or tips. Optimizing your SlideShares is very similar to optimizing your blog posts -- make sure you’ve keyword optimized your titles and descriptions. 2) Embed your presentation on your blog and include a blog post link in the description of your SlideShare.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Publisher] The High-Payoff Referral Question No One Ever Asks — But Should
    What’s more, research published in the Journal of Marketing found that referrals produce higher profit margins than other customers — because of the lower cost of acquisition — stay longer and thus produce a higher lifetime value (for example, when compared to buyers attracted by a discount or two-for-one offer). Find the opinion leaders.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Publisher] The High-Payoff Referral Question No One Ever Asks — But Should
    What’s more, research published in the Journal of Marketing found that referrals produce higher profit margins than other customers — because of the lower cost of acquisition — stay longer and thus produce a higher lifetime value (for example, when compared to buyers attracted by a discount or two-for-one offer). Find the opinion leaders.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Publisher] The Social Media Manager's Guide to Staying Organized
    To help you plan your updates and coordinate social campaigns more easily, here''s a free social media publishing template.). Scheduling posts saves a lot of time, and it allows you to focus on other parts of your job instead of being constantly distracted by the need to publish at certain times of day. And did I mention it''s free?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Publisher] Why You Need to Start Thinking Like a Media Brand
    Thinking like a publisher at a media brand will ultimately create a sense of urgency for you to build an audience based on your target market’s interests first, and then find a way to insert your brand. This includes their favourite blogs, sites, etc. Blog Content Marketing You know the one. The Competition is Fierce.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Blog, Publisher] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    'Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Your blog posts are helpful and educational , and focused on your buyer persona’s interests and challenges.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Blog, Publisher] 20 Tools for Creating and Delivering Amazing Presentations
    If you''re not sure which tools to use, look no further than this blog post. With Haiku Deck, professionals can quickly create presentations that can be "easily projected, shared, posted, embedded on a website or blog, or viewed on any web-enabled device." The best (and easiest) way to do that? 1) Canva. 2) PowToon. 3) PowerPoint.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Blog, Publisher] My Top 25 Social Media for Business Quotes
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog, Publisher] 10 Reasons Social Logins Could Be a Game Changer
    This post contributed by Wendy Burt-Thomas, a full-time freelance writer with four books and thousands of published articles to her credit. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Blog, Publisher] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Note: The boot camp covered a variety of content mediums (blogs, videos, podcasts, eBooks, infographics, etc.) but, for the purposes of this post, I’ll be covering blogging exclusively.). Here’s how Nick explains the “Six Serving Men” approach to blogging: WHY are we blogging? WHAT are we blogging? WHEN do we blog?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Blog, Publisher] How to Build Your Influencers in Social Media
    Next, start a blog. Take it even further, well outside of your own site or blog. Your future influencer corps is already publishing and sharing online – read them! ? Comment shamelessly on their own blogs and their own tweets and posts. It’ll probably be a lot different than you’d expect. Are you a politician?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Blog, Publisher] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Lori is a frequent speaker at industry events, and a recognized thought leader whose articles have been published in Forbes, CIO, B2B Marketing, and elsewhere. This blog post is an edited transcript of the Act-On Conversation Lori and Atri held about the role of marketing automation in the spectrum of the customer lifecycle.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Blog, Publisher] Blogging Metrics: What to Measure, How to Measure It, and How Often
    'Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? It’s how bad habits form, and before you know it, we’re blogging for ourselves rather than our intended audience. The Blogging Metrics You Should Measure. There is unique intelligence to be gathered throughout the life of any blog post.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Blog, Publisher] Great work with Find New Customers client Mintigo yesterday
    I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Don’t miss The Importance of Attitude publishing at Salesforce.com on October 20th. She was trying to publish an infographic at Venture Beat and she didn’t know if it would publish.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Blog, Publisher] Q&A with Ann Handley: Because Every Marketer Writes!
    We are a planet of publishers, yet many of us are squandering our opportunity. Some of us write landing pages or blog posts or home page content or product descriptions or memos to our teams. 'In marketing (and elsewhere) everybody writes. So says Ann Handley, Chief Content Officer at MarketingProfs (the world’s first!) Bonus!
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Blog, Publisher] 3 Social Media Functions SEO Tools Can Help With
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Blog, Publisher] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    Here are some of the key findings (the full report will be published shortly): Innovation is undeniably important (80% of marketers saying it was important with 44% of them saying it was very important). Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. Wherever they are.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Blog, Publisher] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. About Ad Fatigue.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog, Publisher] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink. Our industry needs to create standards and ethics to ensure that the integrity of the publisher and the brand are upheld while also delivering value to the reader. Be funny.
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Blog, Publisher] Who Are Your B2B Buyers?
    According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends –North America Study published by Content Marketing Institute and MarketingProfs, marketers are not nearly as effective as they need to be when it comes to content marketing effectiveness. 'Do you know who and where your buyers are? What types of content they consume?
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Blog, Publisher] How To Break Through The Noise With The 3 Vs Of Content Marketing
    For others, it might mean higher-level goals like we see with GE and their approach to publishing stories on today’s leading innovations that improve lives. My advice to brands is to start with a volume goal , such as “publish one piece of content every day for each major topic.” Volume. Variety. Value. Infographics.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 3, 2014
    [Blog, Publisher] 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
    His firm also develops and publishes social insights reports to help marketers better understand how their target audience engages on social media. 'Editor’s Note: Today’s post comes courtesy of Carter Hostelley , the Founder and CEO of Leadtail , a social strategy and insights firm. Musicians? Not so much. Make sense?
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Blog, Publisher] 7 Company Blogs We're Seriously Crushin' On
    That time you opened up a random link from Facebook, only to discover a smile creeping across your face because the link is from a blog you just can''t get enough of? And remember when you looked through your tweets and saw that you pretty much exclusively share content from one blog? Their blog is no exception. Blogging
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Blog, Publisher] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. Bloggin
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Blog, Publisher] The Ghostwriter's Go-To Guide for Running Great Interviews
    'We all know that business blogging is one of the core tenets of inbound marketing. With all of those benefits, you''d think executives would be lining up at your cube, laptop in hand, ready to blog. Determining how much time you will need to get enough information from your executive to fill a blog post can sometimes be tricky.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog, Publisher] 4 Paid Content Promotion Tactics for Manufacturers
    Finally, the time has come to hit ‘publish’ and, as you do, you can’t ignore the flutter of excitement in your stomach. Here’s a quick list of paid content promotion tactics for the next time you hit ‘publish’. 'You know your manufacturing audience. Deep breath. It’s out there. It’s live. The only problem is, it doesn’t take off.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog, Publisher] 10 Things B2B Marketers Should be Doing on LinkedIn
    4.    Publish on LinkedIn. In 2012, LinkedIn launched a program called LinkedIn Influencer, which allowed a designated number of “influencers” to publish long-form content on the platform, and encouraged people to follow these influencers. Encourage your employees – especially your industry experts – to publish content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog, Publisher] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    Hence, the ad below was 100% legal when it was published in a newspaper a few years earlier in 1908. In a notice published in the Federal Register in 1985, the FDA established that it had r egulatory jurisdiction over this new breed of direct-to-consumer drug ads. But don''t worry! Go tell your doctors about it!". Types of Drug Ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog, Publisher] Your social media strategy plan: Where do you START?
    Are they ready to be publishers? For most businesses, this means a blog, a podcast, a video series, or perhaps a combination. Are they ready to be publishers? For most businesses, this means a blog, a podcast, a video series, or perhaps a combination. It must start with … 1. In a word, “everything.”
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Blog, Publisher] Does Your Marketing Strategy Align With Your Goals? A Story
    Luckily, Pete had been keeping up with several industry-leading marketing blogs and is pretty well-versed in the techniques necessary to drive more business online. He knows from reading these blogs that they''ll need to start publishing more content, and that it takes time (usually around three months) to start gaining traction.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Blog, Publisher] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Current implementations are mid-size and enterprise firms in B2C industries including retail, publishing, financial services, utilities, telecommunications, sports and travel. Until now. Anyway, back to BlueConic.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog, Publisher] Are You There, Journalists? It's Me, PR
    This means that the more targeted audience members who read and interact with your posts/articles/stories, the more earnings your publisher sees -- and the more you prove your position and evangelize your well-written content. At the very least, we want to spread that article via social media, newsletters, posts, comments, and blogs.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog, Publisher] Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
    'These days, I spend a lot of my time on blog optimization. I''m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog, Publisher] The 3 Factors That Drive Content Marketing Success
    Then I use my speaker notes to create a blog post that links to or embeds that content, like here. When I get asked a question or questions via email, I try to turn that answer into a quick blog post. So This person needs to be able to understand how to utilize limited resources to publish and share great content.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog, Publisher] 6 Handy Tools to Monitor Social Media Success
    Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. Viralheat analyzes more than 600 data points to provide information on social media trends across the web, including Facebook, Twitter, Pinterest, videos, blogs and websites. © 2014, VerticalResponse Blog. Crowdbooster.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog, Publisher] A Quiz: Test Your Content Marketing and Blog Writing Knowledge
    'Quality blog posts  are key to your business getting found on the Web. If you want to  get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. There’s a lot of emphasis on publishing frequently. it’s harder than you might think. It’s black and white. That
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog, Publisher] How to Screen for Top-Notch Writers
    Blogging/Writing Activity - Where else does this writer write? They should be able to publish it on their blog or website even if you don''t hire them for the role. Blogging Content Creation 'Most people I talk to that lean on content marketing for their business don''t consider themselves content marketers themselves.
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog, Publisher] Content Marketing World 2014: What We Learned
    Ann Handley continued Davis’ main point by explaining that content should focus on empathy and experiences rather than adding to the noise with more articles and blog posts. Anything you’ve made recommendations or feedback on can become a blog post. Publish more through LinkedIn. 'Image Credit: Content Marketing World.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog, Publisher] How to Optimize Your LinkedIn Profile for Social Selling
    For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. Considering that salespeople rarely blog or create their own content, what should they be sharing? Not a big deal. picture with their dog?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog, Publisher] A 7-Step Process for Building a Blog Content Backlog
    'The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. This is no easy task, but we are here to help you get started coordinating all that blog content. Step 1: Figure out your blog''s goals.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog, Publisher] Why Marketing Automation Software is like a set of nice golf clubs
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. They should have published information immediately when these news stories appeared. Expensive software only used for email marketing! You can follow me on Twitter at @fearlesscomp. Journal for years.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog, Publisher] 5 Quirks of the Human Brain Every Marketer Should Understand
    The term “confirmation bias” was coined by Peter Wason in his landmark study, published in 1960. Blog posts and headlines that attack the reader for making a stupid mistake, or something similar. 'The human mind is an amazing instrument, but it certainly has its quirks and flaws. The technical term for these flaws?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog, Publisher] Marketing Automation: Building Trust Between Sales and Marketing
    Do we publish a marketing calendar?  The post Marketing Automation: Building Trust Between Sales and Marketing appeared first on Marketing Action Blog - Act-On. 'Try this test. What’s the connection between each of these word pairs? Cobras and mongooses. Cats and dogs. Lions and hyenas. What did you come up with? As Stephen M.R.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger
    It was always said jokingly, but the sentiment was clear: Journalism = virtuous; blogging = devious. 1) Journalism is to uncovering as blogging is to helping. Investigative journalists often seek to publish stories that dig up the dirt on the commonplace, exposing the unknown nitty gritty. Blogging are they right?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] Why I Bet My Career On Content Marketing
    In today’s always-on, hyper-connected world, the only option for brands to connect with their audiences is to create, publish and share stories people love. We talk a lot about brands telling stories and becoming publishers. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. We ignore 99.9%
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] 3 Marketing Tips I Learned in Orlando
    Make sure your content is free, if they will publish your resource box. contact-form] This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. learned three important marketing tips for this session that I’d like to share with my readers.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    a blog post, an eBook, and an infographic), you can get it into the hands of more people and expand brand visibility. For example: If you have a video or a podcast, transcribe it and then pull out snippets that can be turned into reusable assets such as blog posts, polls/surveys, a checklist, or an eBook. Blog posts. 'Reuse.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    You can analyze your blog leads any time you want to. Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads. Results of Our Blog Lead Generation Analysis. posts published prior to June).
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Publisher] 5 Ways to Deal with Change for Successful Marketing
    According to Adobe’s Digital Road­block report , published earlier this year, “64% of marketers expect their role to change over the next year, and over 81% expect changes over the next three years.” How a Single Source of Data Truth Can Improve Business Decisions [More from the blogs]. Even our customer buying process has changed.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog, Publisher] 11 Steps to Effective Website Copywriting
    Go over your content with a fine-tooth comb, but don’t leave it at that; let at least two other people read it before you hit publish. The post 11 Steps to Effective Website Copywriting appeared first on Writtent Blog. There is no one formula for website copywriting that works for every company. Keep it simple. Write for readability.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog, Publisher] 15 Must-Have Tools for Professional Copywriters
    Copywriters might also want to check out the pay-as-you-go version, which allows you to check a section of plain text, rather than an already-published webpage, for plagiarism. The post 15 Must-Have Tools for Professional Copywriters appeared first on Writtent Blog. 'They say that a craftsman is only as good as his tools. Zite (free).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog, Publisher] Welcome to the New Sales Process: How to Let Content Do the Selling
    Let readers define their needs and further educate themselves on your company blog or by downloading your whitepaper. Send published articles to prospects before sales calls to raise the quality of the conversation or let them know whether they’re a good fit for your product or service. Let Content Build Relationships for You.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog, Publisher] Why Small Industrial Manufacturers Aren’t Publishers
    'Yep, it’s true that many people and companies have become “publishers.” ” Thanks to all the various tools available, and the ease they provide in creating everything from video and e-magazines to podcasts and blogs, all of us have the ability to publish our ideas in whatever format is easiest for us.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog, Publisher] A world-class network from Marketing Made Simple TV and the BMA
    recently moved down to the Tampa Bay area and I wanted to publish with the Business Marketing Association. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'Marketing Made Simple TV was an awesome show created and hosted by yours truly.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog, Publisher] 65 Experts Chime In On How To Stay Motivated To Write
    When Jane published her expert author tips , I was thrilled to be listed along folks like: Tom Peters (believe in what you write about). When I first started writing, I published my objectives for writing and made a commitment to posting twice a week, every week (excluding vacation and holidays). And then simply answer them !
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog, Publisher] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog, Publisher] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog, Publisher] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Consider these numbers: A business blog post or feature article of 1000-1500 words can take 8 to 24 hours. Bonus points for those who already create content (maybe they freelance for websites, write their own blogs, burn the midnight oil as playwrights or novelists, etc.). But it’s not the case for most marketers. And … action! Cheap.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Publisher] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. to 10.1
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Publisher] My 4-Step Process to Marketing Research for Content Creation
    Read blog posts daily to know who the celebrities are in your industry. Interested in receiving daily email updates whenever a new sales or marketing article is published? 'If you’re a content marketer, you know how important it is to produce interesting and relevant content. The problem? hesitate to call this marketing research.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Publisher] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    'This blog post is off to a good start because you’re currently reading it. If you have a blog or site that you regularly update with quality content , you probably look at a number of metrics to measure success including unique visits, time spent on page and of course, social sharing. © 2014, VR Marketing Blog.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Publisher] 10 Things B2Bs Should be Doing on Twitter
    If you have any employees who are considered industry experts, give them some Twitter love when they speak at conferences, publish an article or blog post, or get recognized for an award. Companies post links to their latest press releases, eBooks, blog posts, acquisitions, and product announcements. Twitter is for teenagers.”
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Publisher] Is Content Marketing A Sustainable Marketing Strategy?
    One of the articles in response, was Marcus Sheridan’s “ The Big Flaw With Content Shock ” published a couple of weeks later. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ” So first, the context. Always has.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Publisher] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. Get Published – top print publications in your vertical and similar. 'I’ve been running Find New Customers for five years. We won a handful of clients too.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Publisher] 6 Essential Social Media Lessons From Top Executives
    'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Below is an example of one of many of his tweets that contains a link back to one of his blog posts. It’s also not that uncommon to automate publishing. What can they teach us? Ready?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Publisher] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    'Artillery B2B Marketing Blog > The Forward Observer Got leads? For the past five years, Internet marketing software company HubSpot has published findings from its annual survey on marketers'' challenges, priorities, tactics and results in its " State of Inbound Marketing " report. About one half were HubSpot users. Tweet this!
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Publisher] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    video marketing platform is one powerful location from which to not only publish you content and optimize its performance, but also to measure and track it’s syndication and the analytics collected across channels. Blog Marketing Metrics While this is exciting news for marketers, it should be taken with a hint of caution.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog, Publisher] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” 'Sometimes in life, timing is everything. But we haven’t and we don’t.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog, Publisher] In the Content Marketing Kingdom, Third-Party Experts Rule
    'This blog has a new premium template. This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog, Publisher] Blogging vs. Journalism: Identifying the Fundamental Differences
    'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. While I’m not calling blogging the Chuck E.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog, Publisher] 9 Tips to Spot Amazing Blog Writers
    bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. While  71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish. Many of the world’s most talented blog writers are insatiably curious. Thick Skin.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog, Publisher] 6 Ways to Make Your Content Drive Long-Term ROI
    What if each of your blog posts and articles were conduits of cash that never, ever turn off? If you want more information on how to do this, check out this blog post.). don’t care how good it was when you originally published it, there are probably a few things you can do to make it better. But it was published in 2011!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blog, Publisher] 6 Company Blogs We Actually Enjoy Reading
    'You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. Blogging 1) EAT24.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blog, Publisher] Hiring a PR Firm? Read This First
    Note : Some agencies will charge for writing bye-lined articles, but others will only charge if that article is published in your target media. Ensure that your spokespeople are media-trained and certified on company messaging, then get involved – be available to speak to media, blog and tweet. Industry / Media Expertise. Big vs Small.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blog, Publisher] Obey Facebook’s Rules of Engagement (Or Else)
    If you have a Facebook brand page, publish canvas pages, run contests, or create custom apps for Facebook you need to have a thorough understanding of the five Facebook principles below: Build a quality product. Here’s a shortlist of guidelines: Obtain written permission before publishing content on someone’s behalf. Protect data.
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