• SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Blog, Publisher] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Blogging: Easily create content that will help your business get found. Organize, schedule, and publish content in one place. The Calendar allows you to coordinate your campaigns across your blog, landing pages, email and, social channels. Social Media: Publish and see social analytics across most social networks.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Blog, Publisher] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    Not only is this is a good way to get their attention initially, but it also opens the door for continued conversation. 3) Ask them to contribute to your blog. There are many benefits that accompany getting an influencer to contribute a guest post on your blog. Did you know that just 3% of people generate 90% of the impact online ?
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Blog, Publisher] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    Enter the world of Online Video Platforms (designed for media companies and publishers) and Video Marketing Platforms (designed for marketing teams using video across web and digital marketing programs). If you need a 2-day training course to figure out how to upload and publish a video, that’s not a great sign of things to come. 2.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Blog, Publisher] How to Get a Bigger Bang from Your Press Releases
    With every release you publish, make sure you include language after the boilerplate that allows readers to follow and engage with your company’s social pages. The post How to Get a Bigger Bang from Your Press Releases appeared first on Marketing Action Blog - Act-On. Press releases drew eyes. They were go-tos for information.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Blog, Publisher] The 20 Best Sites for Wasting Time on the Internet
    The guy behind it is Randall Munroe, who worked on robots at NASA's Langley Research Center in Virginia before starting this blog. Every day, writers Nicole Cliffe and Mallory Ortberg publish a post on " everything from literary characters that never were to female pickpockets of Gold Rush-era San Francisco.". pretty much everything.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog, Publisher] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. or +1 877.762.9726 Related Research Recently published Gleansight benchmark reports that may be of interest to senior. Entire content © 2012 Gleanster, LLC. All rights reserved. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Blog, Publisher] The 20 Weirdest Words Added to the Dictionary Because of Technology
    To search for and publish private or identifying information about a particular individual on the internet, typically with malicious intent. Blogging Pop Culture DailyWhether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly. But we can at least share the blame with technology.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Blog, Publisher] Content: The Show That Never Ends
    customer training blog. The only difference was that they hadn’t published the content yet. Who’s going to consistently develop the customer training blog once it launches? Welcome back my friends to the show that never ends  . We’re so glad you could attend  . Come inside! We think it’s cool, but we haven’t done much with it.”.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Blog, Publisher] How to Write an Author Bio That Doesn't Suck
    It’s tempting to turn your bio into a trophy case -- you’ve won awards, started a billion companies, been published in every awesome journal, etc. The most common techniques are following on Twitter or visiting your blog. As a marketing writer, Todd’s favorite place to publish uncensored marketing content is his own blog.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Blog, Publisher] The Big Myth About Buyer’s Journey in the Digital Age
    Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. Sales people matter more than your digital assets. question.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Blog, Publisher] Looking Outside In: Know Your Buyers First
    *This post was first published in January 2015 via ANNUITAS.com. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Blog ANNUITAS study Buyer persona buying process Demand Generation Strategy demographicsInclude the Buyers. Uncovering Insights.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Blog, Publisher] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Other sites are more likely to link to yours if you are publishing helpful content – and that boosts your rankings and helps improve your website’s discoverability. So what do you blog about?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Blog, Publisher] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    As part of their research LeadTail and Neustar analyzed a random sampling of the CMOs who part of the overall analysis and of the 15 they sampled, only two had published posts to their own LinkedIn profile. As for what content CMOs can publish here it can be: A post that ran on your company's site. The CMO-CIO Relationship.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Blog, Publisher] Use an Email Preference Center to Keep Your Email Subscribers Happy
    If your website includes a well-maintained blog that provides valuable posts and works to help acquire email subscribers, you can use your RSS feed to offer readers additional email preferences. The post Use an Email Preference Center to Keep Your Email Subscribers Happy appeared first on Marketing Action Blog - Act-On.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Blog, Publisher] The Best In B2B Technology Content Marketing
    From there we publish the content by recycling and reusing it on multiple media.”. As a result, the team has seen about a 300% year-over-year increase in eBook shares and downloads, and a 150% increase in blog post social shares. The B2B technology process is complicated. The types of content most requested? Content Marketing
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Blog, Publisher] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Sign and publish the qualified lead definition. Stay tuned for the next blog post in this series, where you’ll get an up-close look at the lead handoff process. The post Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales appeared first on Marketing Action Blog - Act-On. Attend a webinar?
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Blog, Publisher] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    Most people immediately think of these four channels: Social, email, blog, and paid amplification. But after you've exhausted your social media accounts, emailed it to part of your database, blogged about it, and paid for advertising, where do you look to next? Publishing on an ebook marketing platform. You slaved over the copy.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Blog, Publisher] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Every couple of weeks, he publishes blog posts that include book reviews, commentary on the news, and social issues, plus Facebook employees working on interesting projects. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. advertisers. This week’s show. Be human and honest.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 24, 2015
    [Blog, Publisher] 8 Frequently Asked Questions About Photo Copyrights And Emails
    Most free sites require you to provide attribution, which means listing the author and website when you publish the photo. Sarah Tanksalvala is a freelance business, technology and lifestyle writer based in Evergreen, Colorado. © 2015, VerticalResponse Blog. Emails need images. That’s no surprise. Can I take my own pictures?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Blog, Publisher] How to Speak at the Social Tools Summit
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Blog, Publisher] 7 Lessons To Help You Produce Content That Converts
    It is obvious that every content marketer aspires to consistently publish “content that converts”. In this blog, I’ll highlight the seven most important lessons that I wish I had known from the start, with the hope that my insight helps other content marketers create high-value content that coverts. Content Publishing.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [Blog, Publisher] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    This involves publishing content on your websites that is helpful, educational (and even entertaining) and that addresses a pain point for your prospect. Blog posts. Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones. But there’s a catch.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Blog, Publisher] Content Is The Key To Social Selling Success
    Successful sellers are writers and publishers! Check out this social-selling problem solver’s cloud blog at Cloud Disruption. well-crafted blog post or a curated article passed on from HBR.com to your customer can help thwart the ‘same old objection’ that you hear. However, we do all of that with content. Are they finding you?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Blog, Publisher] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    In fact, a report published by Regalix showed that nearly 86 percent of businesses believe marketing automation is one of the most efficient ways to nurture and manage new leads. As an example, you can easily link it to your business blog, and when a new post is added, a tweet will automatically go out to advertise the new content.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Blog, Publisher] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    You’d spend lots of time research and writing every post, then when you published it, the whole internet would notice. But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading. We completely redesigned the entire blog. Our Metrics.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Blog, Publisher] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Get a bunch great tips on how to better market your website and blog. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. After the event, attendees kept asking us to list out the tools we mentioned, so we decided to compile them all into the following blog post.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Blog, Publisher] Leverage Your Hospital Ratings from the U.S. News & World Report
    Another option would be to blog about your rankings or sharing a press release. If you push out a press release through a wire service like PRNewswire or PRWeb, be sure to also publish the press release in your website’s news section. Today was the official release date of the 2015-2016 U.S. Conclusion: U.S.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Blog, Publisher] Leverage Your Hospital Ratings from the U.S. News & World Report
    Another option would be to blog about your rankings or sharing a press release. If you push out a press release through a wire service like PRNewswire or PRWeb, be sure to also publish the press release in your website’s news section. Today was the official release date of the 2015-2016 U.S. Conclusion: U.S.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Blog, Publisher] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Now let's contrast that experience against, say, blogging. Blog Posts. where do I stop?
  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [Blog, Publisher] 9 Email Marketing Best Practices to Explode Your ROI
    The mighty power of call to actions also came up in Act-On’s Email Marketing Trends Survey published just last month. If you’re having trouble crafting calls to action, check out this blog post for some tips. 8. The post 9 Email Marketing Best Practices to Explode Your ROI appeared first on Marketing Action Blog - Act-On.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Blog, Publisher] How to Master Content Marketing on LinkedIn
    Publish an article. And while updates serve as a great place to share your thoughts, linking in a blog post or interesting website will help you to provide an even richer source of insight. Of course, this varies if you have a global audience. 2) Long-Form Publishing. Steps for Publishing on LinkedIn. Being a spammer.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [Blog, Publisher] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    Think of yourself as a publisher with the need to increase your subscribers. Create content – like blog posts on LinkedIn and your domain – to foster conversation on a current issue or an off-shoot of other thought leadership content. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert?
  • JUNTA 42  |  SATURDAY, JULY 18, 2015
    [Blog, Publisher] This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data
    Mark Duffy from Digiday’s Copyranter blog takes on this popular, but often-misunderstood marketing term. So claims a new University of Pennsylvania study recently cited by Mark Schaefer on his GROW blog. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Blog, Publisher] Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
    The digital landscape offers more channels than ever to publish and distribute your content. This means that you can take a single blog article and adapt it to fit appropriately across a handful of different mediums. And as is often the case in mentoring, I am learning as much, if not more, from them as they are from me. photographer?
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Blog, Publisher] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    LinkedIn, too, is friendly to videos and slideshows, and increasingly it’s a good place for blogs, as well as Twitter-like commentary. Marketers tend to be outgoing, social people – so it would be expected that they would be among the savviest on social channels with large followings to boot. Sometimes this is the case, but not always.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Blog, Publisher] Benefits of HubSpot's Social Media Tool
    Publishing. The publishing tool is intuitive yet simple to use. See the performance of past posts and how many engagements/clicks you got within the publishing dashboard. Below you see the publishing window. To this day marketers are racking their brains on how to prove social media ROI to upper-management and get buy-in.
  • MARKETING ACTION  |  FRIDAY, JULY 17, 2015
    [Blog, Publisher] Best Practices for Email and Landing Page Templates
    Maybe you have spent days tweaking every little design detail and creating a stellar page that you are completely confident about publishing and promoting. The post Best Practices for Email and Landing Page Templates appeared first on Marketing Action Blog - Act-On. They drive conversions, build up your brand, and get results.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 16, 2015
    [Blog, Publisher] [Video] The Social Media Lead Generation Trick You Need To Know
    Dark posts are ads that you can create and promote without having to publish them on your company’s Facebook timeline or LinkedIn page. Dark posts make testing a lot easier since you do not have to publish the same article or ad twice on your newsfeed or company updates. Check out our latest video blog here ! Dark posts.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Blog, Publisher] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
    Once upon a time, I had no idea what to write on my blog. Coming up with blog article titles was slow and painful. Not only do I publish articles on my two blogs , but I also publish hundreds of guest posts for dozens of publications. The story of my own blog is a testament to this fact. What is it?
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Blog, Publisher] Simply Put: Simplicity Is a Strategy
    If you’re wondering what a paean to simplicity is doing in a blog post on a marketing automation site, it’s this: Act-On began in 2008 by asking potential customers what they wanted most – and least – in a marketing platform. The post Simply Put: Simplicity Is a Strategy appeared first on Marketing Action Blog - Act-On.
  • HINGE MARKETING  |  THURSDAY, JULY 16, 2015
    [Blog, Publisher] Top 10 Strategies for Marketing Technology Services
    If writing blog posts on relevant topics and issues are having an impact on your business, continue to invest in your blog. Take the next step and support the claim by publishing educational content for your buyers. Blog on Topics that Generate Leads. So many leads, so little time. Not you? Determine Your Website Offers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Blog, Publisher] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    If you are looking to learn more about developing a repeatable funnel, feel free to download my recently published ebook, Six Steps to Transform Your Lifecycle into a Revenue Machine , which outlines six best practices. Author: Jeff Coveney Recently, I was in the mood for some silly humor and watched Wayne’s World on Netflix. Final Thoughts.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Blog, Publisher] Here are Some Blogs Professional Tradesmen Read
    There are over 152 million blogs – how do you identify and communicate with the right ones to get in front of the professional tradesman? Key blogs or social sites are authored by thought leaders from your industry. All blogs are not created equal. Residential Construction Blogs. Commercial Construction Blogs.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Blog, Publisher] How to Use Excel to Run a Blog Content Analysis
    Have you ever poured your heart and soul into a blog post only to see it completely tank? Numbers like post views and leads generated from past blog articles can reveal a great deal about which topics are hot. To help you get started with analyzing the performance of your blog content, we've come up with a step-by-step guide.
  • ANNUITAS  |  TUESDAY, JULY 14, 2015
    [Blog, Publisher] The Change in B2B – 4 Rules To Live By
    According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some Blog buyer journey change content marketing Convert Demand Gen Report Engage Nurture relevance RulesWhat about the buyer? It’s a Multi-Channel World.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Blog, Publisher] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    As someone who truly appreciates the art (and differentiation ) of news writing and blogging, this one took me a while to warm up to. Using their own technology, they published some eye-opening stats around security vulnerabilities within dating apps. Top of the Funnel Blog Posts. B2B Online Marketing Blog Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 14, 2015
    [Blog, Publisher] The future of content marketing strategy
    In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. Blog and Definitive newsletter. Blog and Definitive newsletter. How to maintain a cost-effective content creation strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Blog, Publisher] Is Customer Retention The Secret To Content Marketing ROI?
    Clients that subscribe to the NewsCred blog: Have a renewal rate that is 41% higher than that of our overall client base. How many of your current clients engage with your blog? This article was written Neil Barlow and originally appeared on the NewsCred blog. Are 33% more likely to be upsold. Content Marketing
  • JUNTA 42  |  TUESDAY, JULY 14, 2015
    [Blog, Publisher] 6 Steps to Content Marketing Domination
    One of my ongoing personal goals is to publish a book every two years. Get Content Get Customers was published in 2009. Epic Content Marketing was published in 2013. This is done by consistently generating valuable content through one key channel (a blog, a podcast, YouTube, etc.). I know, I know. Reverse engineering.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Blog, Publisher] 10 Brilliant Tips From Conversion Rate Optimization Experts
    There were far too many things to sum up in one blog post, but we compiled some of their top tips for designing a great experience that, you know, converts people into leads and customers. Put another way, everything we publish needs to serve our audience’s needs and expectations as well as our marketing goals. We've all been there.
  • WINDMILL NETWORKING  |  MONDAY, JULY 13, 2015
    [Blog, Publisher] Six Innovative Ways This Resort Used Social Media to Increase Bookings 30%
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Blog, Publisher] 7 Common Content Marketing Mistakes And How to Avoid Them
    Shopkeep, a point of sale system for small businesses, finds its  blog  content topics by going straight to the source. With this strategy, there’s no doubt that what they’re publishing will be tremendously valuable to their customers. 4. NOT PUBLISHING ENOUGH. We’ve all had our fair share of strikeouts. TALKING ABOUT YOURSELF.
  • MARKETING ACTION  |  MONDAY, JULY 13, 2015
    [Blog, Publisher] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    Make sure you publish your personas and buying journey maps internally so that everyone in the organization is on the same page. For example, if your target persona is likely to be looking for articles and blog posts around a certain topic, you should begin to build content that will attract them to your website. Did you miss part 1?
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 10, 2015
    [Blog, Publisher] How To Use Content Marketing To Be An Incredible Seller
    Regularly blogging, Tweeting and posting on relevant social media channels will help your positioning. Establish yourself as an influencer and get found where your customers search – on blogs, LinkedIn, communities, Google, Twitter, SlideShare and even YouTube. Do you want to hear a social selling fairy tale? Source: Nielsen).
  • B2B MARKETING BLOG  |  THURSDAY, JULY 9, 2015
    [Blog, Publisher] Asset or Pain in the A**? Tips to Getting B2B Editors to Publish Your Content
    Through social media outreach and blogs, we have become our own publishers. read the results of a recent survey of 500 digital publishers regarding what they want—and don’t want—from public relations pitches. We can create and share our own content without having to get the approval of the traditional editorial gatekeeper.
  • FATHOM  |  THURSDAY, JULY 9, 2015
    [Blog, Publisher] Consumer Brand SEO Pulse: 7.9.15
    Yahoo is using Google search results, Google is penalizing spammy schema markup and Facebook is allowing native publishing. Facebook Invites Publishers for Instant Articles Consideration”. You are now able to “publish native, interactive articles directly to Facebook from a publisher’s domain” through Instant Articles.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 9, 2015
    [Blog, Publisher] 20 Topic Ideas For Your Next Social Post
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. The post 20 Topic Ideas For Your Next Social Post appeared first on VerticalResponse Blog. Lesser-known holidays. Famous quotes. Gift ideas.
  • HINGE MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Blog, Publisher] Rethinking Referral Marketing: Develop a Strategy
    Some firms publish new blog posts a few times a month. For blogs, we recommend posting at least once a week to keep your audience engaged and to give yourself plenty of opportunity to demonstrate your expertise thoroughly. Blogs aren’t the only form of content you should consider, however. Sound daunting? Referral
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [Blog, Publisher] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    Picture this—a traditional industry, a legacy spanning over a century, a landscape filled with publishers and media companies closing their doors—that is some very strong and unsettling turbulence. Let’s discuss on my blog. “… we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Blog, Publisher] 15 Habits of Highly Effective Content Marketers
    save data points and anecdotes from the articles I read on my fave blogs and in DeepDyve journals (a killer resource if you write epic posts). The habit that makes me most effective is watching how a ton of content in our space performs (via social media, feeds, blogs, and email) and seeing what works and what doesn't. Being curious.
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Blog, Publisher] 7 New Rules in AEC Marketing
    Identify the most opportune phrases through keyword research, and then sprinkle these phrases organically throughout the copy on your website and the content on your blog. Instead, showcase how you’ve solved problems through blog posts and how you’ve helped clients through case studies. What are the new rules? Provable.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 7, 2015
    [Blog, Publisher] 11 Key Questions to Ask When Creating a Content Marketing Strategy
    What is the overall goal of the blog? Who will have final approval before something is published? Settling on the approvals and workflows upfront will avoid headaches of miscommunications and publishing mistakes down the road. 6. How often do you want to publish? How often are you capable of publishing? Why now? 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Blog, Publisher] The new “liquid” model for content marketing strategy
    “It used to be the blog,” he said, “but I’m not sure there IS a spine any more. There is an expectation that your content will be published and discovered everywhere.” To succeed the brand has to surround that customer by publishing all over the place. LinkedIn wants you to do the same thing. Agree?
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Blog, Publisher] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Maybe you have one for your main website, one for your blog, and another for your landing pages. Before you publish all of your assets, check (and double-check) to make sure you have everything in place. I've made my fair share of analytics mistakes in the past. Check these things off your list, and you are home free. Analytics Daily
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Blog, Publisher] 10 Businesses With Enviable Company Cultures
    It publishes everything -- revenues, salaries, how your money is being spent (down to the cent), etc. The company even has an entire section on its blog called “ Open ," which contains posts about its culture and the team's journey to being more productive and happy. Is that really what company culture is all about? group of U.K.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Blog, Publisher] Spark New Results from Your B2B Marketing at Mid-Year
    Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Blog, Publisher] 7 Important PR Lessons Every Content Marketer Needs to Learn
    Editors will ask you to draft articles that keep their audiences in mind, offer helpful guidance to readers, are compelling and easy to read, leave out the promotional stuff, and deliver something fresh that won’t be published anywhere else. Are readers clicking through to deeper content from your blog? What is PR? Sound familiar?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Blog, Publisher] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    James hosted a Q&A on the  social media channel Twitter as a way to engage diehard followers of the widely popular  Fifty Shades of Grey  story and pique their interest in the most recent book to be published in the series, Grey. Author: Sesame Mish Can you say #awkward?! On Monday, author E.L. Yikes! Where It All Went Kaput. Wrong!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Blog, Publisher] 100 Things You Are Doing Wrong on Social Media
    You are not blogging regularly enough. You are blogging about your products too often. You are not answering your prospects' common questions on your blog. You are not trying to solve prospects' and customers' business problems on your blog. You are not including a call to action on every blog post.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Blog, Publisher] 4 Steps For Improving Your Success Rate Asking for Links
    In this post, I want to address the second component of successful link outreach: how to increase the likelihood that publishers will actually say “yes” when you have successfully started a conversation about link acquisition. B2B Online Marketing Blog Search Engine OptimizationHow do you do this? Social Media Research.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Blog, Publisher] 8 Things Your Website Needs to Increase Traffic and Sales
    Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. The post 8 Things Your Website Needs to Increase Traffic and Sales appeared first on VerticalResponse Blog. mobile version. fast load time.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Blog, Publisher] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Blog, Publisher] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. You get the point. Really. The goal of inbound marketing. The game is changing. Really.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Blog, Publisher] How to Answer 11 Common Marketing Questions Using Analytics
    You can even get more specific and set goals for how many visits, contacts, and customers you want generated from different aspects of the campaign such as social media, email marketing, or your blog. After you produce content for your blog, it is important to figure out if you are actually generating contacts as a result.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Blog, Publisher] SEO for Alternative Content Types, Part 5: Questions and Answers
    In this five-part blog series, you’ll get expert insights and best practices for developing the right types of content for your brand and making sure they get discovered by your target audiences. have not seen situations where video that was published out to LinkedIn has been ranking well. THORIN MCGEE: Kevin, thank you very much.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Blog, Publisher] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    Did you know that 42% of B2B marketers publish new content multiple times per week? ” Source: Oracle Modern Marketing Blog. For some of you, that means new content  daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” interest stage).
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Blog, Publisher] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    It isn’t only about editing and publishing content. Everyone cites their studies, writes about their research, and quotes them in all the industry journal articles, blog posts, and conference presentations. Seems simple right? It takes time -- and time is something most fast-growth companies don’t have. This person should also be OCD.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Blog, Publisher] LinkedIn Lets B2B Marketers Establish Expertise
    As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers. This is possible mainly due to the recent expansion of the publishing platform. And that investment seems to be paying off. This adds an extra element of credibility and authority.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Blog, Publisher] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    As marketers, it can be easy to become consumed with the content we’re creating, especially considering the amount of effort required to bring a piece to fruition – from an idea to a polished blog post or article shared across social networks. B2B Online Marketing Blog Brand Management Content MarketingFinding storytellers. Analysts.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Blog, Publisher] 22 of the Best TED Talks to Inspire You
    Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. Maybe it's something large, like a 3,000 word blog post that flops. and it can get kind of stale. It's hard to stay inspired, too. Watch them. It's happened to all of us.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Blog, Publisher] Search & Explore: What Instagram New Features Mean for Businesses
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • ANNUITAS  |  TUESDAY, JUNE 23, 2015
    [Blog, Publisher] Digital Relevance – An Interview with Ardath Albee
    Marketing has changed—and changed fast—leaving marketers adrift without the foundation, mind-set, and skills they need to master the dynamics of digital engagement when faced with shrinking attention spans and the increasing noise and velocity of content publishing. Blog Ardath Albee B2B Marketing buyers Digital Relevance
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Blog, Publisher] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    In addition to speaking engagements – which physically put you in front of a crowd – you can also use your firm’s blog and the articles you publish in other publications to increase your visibility. You already know that a big part of building a strong brand is building a recognizable brand. Additional Resources.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Blog, Publisher] How Marketers Can Get Their Content Listed in the Upcoming Apple News App
    Publishers will have access to a set of tools to shape their content in a way that will provide the optimal viewing experience for readers viewing their content on iOS devices. Buried deep within this is a new section around news publishing. There's a hierarchy of publishing that includes publishers, channels and sections.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 22, 2015
    [Blog, Publisher] Best Practices for Content Marketing through Social Media
    To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell. Author information. Neal Schaffer. Neal Schaffer.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Blog, Publisher] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    Instead, companies and brands will publish niche mobile apps, with one specific purpose or functionality. By publishing a smart app that calculates required insulation thickness for all types of walls and ceilings, workers and engineers on a construction site will have an instant benefit in downloading and using the app. Great!
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Blog, Publisher] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. The Blog Post Compilation Ebook. 21 Free Design Tools for Marketers on a Budget (Blog Post).
  • MI6 MARKETING AGENCY  |  SUNDAY, JUNE 21, 2015
    [Blog, Publisher] My top 3 tweets #5
    Each week I pick my top 3 tweets and package them into a blog post. This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Blog Top 3 Tweets this Week– Chris.
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Blog, Publisher] Want to Be More Creative? Try These 8 Tools
    It provides users with a space to scribble down their thoughts and ideas and easily publish them to share them with their network. This makes it easy for you to put together high-quality visuals for your blog articles, social media posts, or website. 8) Lucidchart. This post originally appeared on HubSpot's Agency Post.
  • JUNTA 42  |  SATURDAY, JUNE 20, 2015
    [Blog, Publisher] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
    Medium budget cuts and changes (32:27): Several weeks ago, blogging platform Medium announced a change of direction and some significant staff cuts. It claims it wants to become more of a social network and less of a publishing platform – whatever that means. This week’s show. Recorded live June 15, 2015; Length: 1:02:36).
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Blog, Publisher] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    LinkedIn has far expanded its solution beyond a hiring and networking platform to include robust company pages, a highly targeted advertising solution, and a publishing platform. Author: Dayna Rothman Social media is all about the visuals. Today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Blog, Publisher] A guide to content curation. Where can I find shareable social content?
    If not, put it in the recycle bin and step away from the publish button. Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. How can we keep the content monster fed and happy? Stick to the plan.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Blog, Publisher] 11 Tips to Help Improve Your Brand's Communication Strategy
    Research their challenges and publish content that speaks directly to them, where and when they prefer. Post things that you think your audience would just plain enjoy sometimes, with no link to your blog, lead-capture form, or transaction attached. As marketers, we strive to communicate with consumers in the ways that they prefer.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Blog, Publisher] The Free Templates You Need for Visual Content Design
    The infographic is a great choice for visual content -- particularly for your blog -- since it can generate a lot of traffic, inbound links, and social shares. Check out the before/after, and what I did to create it, in this blog post. Another great option for creating visual blog content is SlideShare. But honestly. templates.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Blog, Publisher] You Need To Dish Out Delicious Content!
    Much of this content is published by patrons! P.S.  Your Next Steps! I am the author of MarketingThink.com , a social media and social selling coaching blog. Are your customers sampling your small business from the comfort of their smartphone? Picture this. What a yummy idea! Customer usage is much higher, so fish where the fish are!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Blog, Publisher] How To Get Publishers to Open Your Link Building Requests
    As I thought more about my answer I realized that the practice of successfully “asking for links” boils down to two core components: First, getting people (IE, site owners, publishers, etc) to be receptive to answering a link building request. Site owners and publishers are much more savvy about why people ask for links.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Blog, Publisher] How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]
    like to treat SlideShare outlines just like I would blog posts -- you decide on the working title and main takeaways first. Check out this blog post. Though the lessons are intended for writing blog post intros, they can be applied to SlideShare presentations, too. 5) Wrap up the conclusion. So what to do? Ready? Let's dive in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Blog, Publisher] The new urgency to create sticky content for Facebook
    In a company  blog post , Facebook explained how the new ranking factor will work: For example, you may scroll quickly through your News Feed and like a photo of your friend’s graduation, followed by sharing a funny post from your sister. Often, a strategy that worked yesterday will not work today. Her post even includes a photo. Go deep.
<< 1 2 3 ... 56 57 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...