| | | Blog + Publisher | 3636 articles | -
HUBSPOT | SATURDAY, MAY 18, 2013 Why P&G Can't Blame 6,250 Layoffs on Facebook When I wrote about their layoffs last year, I cautioned P&G (because they were obviously reading my blog article) that: Digital media is not free. It''s not P&G''s fault for relying on third-party assets to build their brand, instead of investing in assets they can control, like their own website and blog. Facepalm*. -
HUBSPOT | FRIDAY, MAY 17, 2013 The 10 Cutest Brand Mascots of All Time I''ve featured Dropbox on this blog a few times for their creative design. as if we would publish an adorable brand mascots post without babies! 'This post is full of gratuitous cuteness. Here''s why. used to use a couple other ones, but the Hipmunk chipmunk is just so cute it''s paralyzing. That kind of cute. rest my case.). -
WRITTENT | FRIDAY, MAY 17, 2013 Solving Content Challenges, Motivating Employees, and Other Content Tricks! Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. Ways to Bond with Your Blog’s Audience. 'I hope you all had a week of marketing successes! Don’t try to show too much of yourself as well and use ‘I’ like you’re talking to your friend. -
BLOG MY CALLS | FRIDAY, MAY 17, 2013 The 8 Evidences: Local Search and Call Tracking We''ve written several blogs about call tracking and SEO. This blog is a bit different. This blog will lay out in brief terms the specific evidences that indicate call tracking does NOT hurt SEO. Evidence 8 - Publishers that depend on SEO use call tracking with EVERYTHING they do. haven''t. Nope, haven''t seen that. -
FEARLESS COMPETITOR | FRIDAY, MAY 17, 2013 The Awesome Power of Guest Posts in Content Marketing Here are a list of benefits compiled by Brian Clark on guest blogging. Guest Blogging Enhances Your Authority. Placing posts on other blog help your potential audience to associate your name with high quality information. Guest Blogging Brings in an Audience, Not Just Traffic. Guest Blogging Builds Your Publisher Network.
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CLIENT BRIDGE | THURSDAY, MAY 16, 2013 Nurturing Leads with a Business Blog 'Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. Weave subtle product mentions into your blog content when appropriate. -
TRADESMEN INSIGHTS | THURSDAY, MAY 16, 2013 How Manufacturers are Managing Content Marketing: 7 B2B Insights 'Today we have a guest blog post from Lisa Murton Beets director of CMI Books, from the Content Marketing Institute. The Content Marketing Institute and MarketingProfs recently published research on B2B and B2C Content Marketing in our 2013 Benchmarks, Budgets and Trends reports. Manufacturing marketers prefer Facebook and YouTube. -
HUBSPOT | WEDNESDAY, MAY 15, 2013 What Your Traditional Marketing Education Didn't Teach You About Marketing Today In that regard, press releases are no longer about winning over the hearts and minds of six key reporters, but rather about telling a compelling story to the world and promoting it via every relevant medium available, from your blog to your social channels to press outreach and events. But (isn''t there always a but ?). the campaign.’" -
VIEWPOINT | WEDNESDAY, MAY 15, 2013 The Real Reason Sales People Struggle to Close Opportunities 'This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Alec Baldwin has got a lot to answer for. And, no, I’m not talking about his appearance in “Dr. Seuss'' The Cat in the Hat”. It’s a laughable description. Blake’s Seven Becomes 3. Question of Technique? -
WRITTENT | WEDNESDAY, MAY 15, 2013 15 Key Facts about Content Curation For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. share blogs, industry publications, or other resources on a daily basis: Image Credit: Curata. Organizations must develop a system of internal communication and quality-checking before they publish 3rd-party information. -
FEARLESS COMPETITOR | WEDNESDAY, MAY 15, 2013 If I have a negative content out there, why can’t I simply remove it? Upon advice from counsel, we’re changing nothing on our website or blog.). Here are just two good ways to bury negative content: Keep blogging all the time. blog every day and over time this negative result appears less and less. When I look at the way people find the posts on my blog, that article no longer appears. -
We create content and content also creates us Social media and the Internet makes it possible for every person to be published, find an audience, and become influential.” This is a perception … a creation … manufactured entirely by what I publish. Free publishing tools. If you’re not a decent writer, try video blogs. Now anybody can be heard. -
MARKETING ACTION | TUESDAY, MAY 14, 2013 Two Concrete Ways Sales Can Benefit from Marketing Automation This piece was originally published in Destination CRM. The post Two Concrete Ways Sales Can Benefit from Marketing Automation appeared first on Marketing Action Blog - Act-On. 'Editor’s note: Shawn Naggiar is the Chief Revenue Officer for Act-On Software. He is usually found with a phone in his hand. Who should I call next? -
MODERN B2B MARKETING | TUESDAY, MAY 14, 2013 Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer Take a look at this LinkedIn study, Winners and Losers During the Great Recession , Internet and online publishing are among the fastest growing industries, and newspapers are significantly contracting. They’ll create blogs, e-books, videos, webinars, whitepapers and much more. 'Author: Stephen Frapart Finals are over. Woot woot! -
THE FORWARD OBSERVER | TUESDAY, MAY 14, 2013 How to Arm Your B2B Blog for Maximum Marketing Firepower 'Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. Now, all companies have websites, but those on the forward edge of the marketing battlefield are blogging. -
BLUE FOCUS MARKETING | TUESDAY, MAY 14, 2013 Building Your Brand With Google+ This post was originally published on AT&T’s Networking Exchange Blog. 'Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business. Boosting your presence with Google+ Communities. -
WEBBIQUITY | TUESDAY, MAY 14, 2013 30 Awesome Blogging Guides, Tips and Resources 'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. companies now maintain blogs. IT DROPPED! -
MARKETING ACTION | MONDAY, MAY 13, 2013 Content Marketing Lessons Learned, from the Content Marketing Institute 'Our friends over at the Content Marketing Institute published a fabulous article recapping “ The Top 10 Content Marketing Strategy Lessons from the Last 15 Years.” The post Content Marketing Lessons Learned, from the Content Marketing Institute appeared first on Marketing Action Blog - Act-On. Learn more about CMI ). Subscribers rule. -
MODERN B2B MARKETING | MONDAY, MAY 13, 2013 Anatomy of a Blog Redesign – 10 Best Practices from Marketo 'Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We started writing it in 2006 ( here’s the first post ) and have since published more than 950 articles. 10 Principles for Blog Design. Sharing the blog homepage and category pages (blue). -
HUBSPOT | MONDAY, MAY 13, 2013 How Marketing Legend Guy Kawasaki Manages His Social Media Presence test, and there is a plug-in to publish Google+ posts to a WordPress blog. There are plugins that can automatically publish Google+ posts to Facebook. The virtual assistant who takes my Google+ posts and publishes them to Facebook uses the same process for LinkedIn using Buffer. Enchantment , and nine other books. -
FEARLESS COMPETITOR | MONDAY, MAY 13, 2013 Marketing Strategy to Revenues and Social with three top marketing experts And at the recommendation of Dan Zarrella, Social Media Scientist at Hubspot (a future guest on Marketing Made Simple TV, by the way), we are now publishing very early. Did you know that BuyerZone named this blog The Best B2B Blog of 2012? 'LATEST VIDEO: FROM MARKETING STRATEGY TO REVENUES THROUGH AUTOMATION AND SOCIAL MEDIA. -
BRN.SK | FRIDAY, MAY 10, 2013 Mobile Sales Strategies Reduce Costs, Boost Productivity [Report] Ideas Blog. Home Ideas Blog Brainshark Articles Mobile Sales Strategies Reduce Costs, Boost Productivity [Report]. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. -
HUBSPOT | FRIDAY, MAY 10, 2013 Random Thoughts From Marketers Like You But have you ever been curious to know what your marketing brethren are thinking as they''re drafting those blog posts, designing those calls-to-action, or segmenting that email list? how long is too long to spend looking for an image for this blog post? could add internal links to this blog post. Tweet This Thought ). No way. -
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 10, 2013 Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’ The CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now SIIA, so pioneers of the then-nascent software industry could evaluate and honor each other’s work. Click here for more information about the CODiE Awards. -
BLOG MY CALLS | THURSDAY, MAY 9, 2013 Q&A with Content Marketing Expert Jeff Molander: Selling with Content 'Since our 150 blogs in 50 days content marketing experiment we''ve made some great connections with really great content and inbound marketing experts. and publisher of MakeSocialMediaSell.com. This is the formula that most who are using blogs, video, etc. Can you give us a few quick tips on making your blog a selling machine? -
MARKETRI | THURSDAY, MAY 9, 2013 Why B2B Online Marketing Doesn't Work It originally appeared on The Marketing Eye Blog. The website should be thought of as a 'content hub' where blog posts, white papers, product specifications, case studies, press releases and any other form of value adding information can be housed alongside a clear call to action. So is it brand awareness that you hope for? -
FEARLESS COMPETITOR | THURSDAY, MAY 9, 2013 Why You Should Not Believe Ads on TV – the Need for Trust Please note: We are also publishing our blog posts first thing in the am, as that was suggested by Dan Zarrella, Social Media Scientist at Hubspot. What do you think about blog posts at breakfast? 'Don Peppers. More and more I’m finding ads on TV completely unbelievable. They fail the Trust Test! From Consumer Reports. -
INBLURBS | WEDNESDAY, MAY 8, 2013 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums. Marketers spend 55% more of their time than their money on blogging. 82% of marketers who blog on a daily basis have acquired a customer through blog content. -
WRITING ON THE WEB | WEDNESDAY, MAY 8, 2013 Content Marketing Focus: Lessons from Steve Allen And he still had time to publish over 10,000 songs and win a Grammy for The Gravy Waltz (1963). Everyone, especially small business owners, is using blogs, website, and social media sites to get found, get known and get clients. About Blogs Attracting Clients Content Marketing Online Marketing content marketing with blogs -
Reinforcing The Use Of A “Message Map” for Insides Sales 'I’m a big fan of the blogs and articles that are published on Forbes.com and this morning our COO, Pete Gracey, coincidentally shared an article with the team written by Carmine Gallo, a contributor to Forbes, regarding how to pitch anything in 15 seconds. The method is simple. -
KOMARKETING ASSOCIATES | TUESDAY, MAY 7, 2013 3 Ways To Differentiate Your Brand in Search Engine Results audited a company called Zmags , a company that produces digital publishing software. In News – Zmags” change to ” Digital Publishing News – Zmags ”. The below example is a site with is ranking on the first page of Google results for the term “digital publishing events”. Search Engine Marketing Blog Rich Snippets. -
THE FORWARD OBSERVER | TUESDAY, MAY 7, 2013 Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups 'Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. That''s why blogs are playing a central role in B2B marketing success. So what exactly is a blog? -
WRITTENT | MONDAY, MAY 6, 2013 8 Compelling Reasons to Use Google Authorship If you’ve been struggling to get more traffic to your website or blog, implementing Authorship could make a huge difference. Your website and blog aren’t the only places you publish new content. One of the best things about Author Rank is that incorporates on all your content around the web, no matter where you published. -
SAZBEAN | MONDAY, MAY 6, 2013 SEO or Content Marketing for Online Marketing Strategy Lee Odden over at TopRank blog gives his thoughts on the matter… There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t. Do keywords drive content or vice versa? Which brings me to the point of this post. -
IT'S ALL ABOUT REVENUE | MONDAY, MAY 6, 2013 Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management 'by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision. -
WRITTENT | SUNDAY, MAY 5, 2013 An Exhaustive Guide to Exceptional Guest Blogging Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. We’re about to clue you into one of the best-kept secrets in modern SEO: guest blogging. What is Guest Blogging? Or can it? close rate. -
WRITTENT | FRIDAY, MAY 3, 2013 A Refreshing Checklist for Your Content and Social Media Marketing Strategy! Grab some ideas to upgrade your social media and content strategy, learn more about videos from experts, and learn how powerful guest blogging is. Simple Story About the Power of Publishing Content on the Open Web. 'Hope you all had a great marketing week, and weekend is time for helpful reading. Stay tuned! -
BRN.SK | FRIDAY, MAY 3, 2013 Posting to YouTube: 4 Best Practices for Video Marketing Ideas Blog. Home Ideas Blog Brainshark Articles Posting to YouTube: 4 Best Practices for Video Marketing. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. -
HUBSPOT | FRIDAY, MAY 3, 2013 Yes, You Can Be in the News Business, and Here's How This means going beyond the ordinary meat-and-potatoes content found on most corporate blogs. Your company is full of interesting people with great stories to tell, so why not generate news on your own rather than waiting for the local newspaper or some industry blog to discover how great you are? A news blog can’t run press releases. -
CLIENT BRIDGE | THURSDAY, MAY 2, 2013 SLIDESHOW: Pearls of Wisdom From Marketing Experts From the Hubspot blog, here''s a slideshow with twenty tidbits of wisdom from marketing experts and industry thoughts leaders on how to be an effective marketer. Think of it more as publishing instead of marketing. 'Modern marketers must stay on top of content creation, messaging, branding, budget, and industry trends. Love data. -
WRITTENT | WEDNESDAY, MAY 1, 2013 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts 'If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts. Media. -
MARKETING ACTION | WEDNESDAY, MAY 1, 2013 9 Steps to Revitalize Your Tradeshow Marketing Strategy You could host a webinar as a countdown for the show, post on social media channels, or publish a press release online about what your company will be featuring at the show. For larger tradeshows, consider writing a series of blog posts as a guide to the event, like: • Speakers not to miss. Plan way in advance. Sessions to attend. -
WRITING ON THE WEB | WEDNESDAY, MAY 1, 2013 Scribd: Just Another Document Sharing Site? All documents can be saved for editing and published at a later date. If you have a blog, embedding documents is something that could be very beneficial. Copy the code provided and paste it into your website or blog or you can share it from within as well. It will then be published and appear the same way it does on Scribd. -
SOCIAL MEDIA B2B | WEDNESDAY, MAY 1, 2013 10 Ideas to Make Boring B2B Social Media Posts Captivating They don’t want to hear about your products in a blog post. Successful blog posts are not about products. Ask yourself if you would read the story before you hit publish. And keep in mind that blog posts just to drive traffic are not enough. And it is not going to work in a social media context. Or captivating. -
B2B WEB STRATEGY | TUESDAY, APRIL 30, 2013 Effective Link Building Secrets: Guest Blogging 'In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. But have you delved into the word of guest blogging? Guest blogging also improves your own website’s SEO through social mentions. -
WRITTENT | TUESDAY, APRIL 30, 2013 10 Ways Low-Quality Copywriting Services Will Hurt Your Business Blog articles which consist of only a few sentences can be perceived as thin by search spiders. Your blog articles don’t need to rival the quality of The New Yorker, but they should satisfy your prospects’ need for education, entertainment, or research. Several years ago, it was possible to “trick” Google into ranking information well. -
SALES CHALLENGER | MONDAY, APRIL 29, 2013 What Leaders Don’t Say, But Reps Hear For example, in order to foster competition and drive higher productivity a leader may publish activity stack rankings , not realizing that a rep walks away with the message that the company prioritizes quantity over quality. Blog Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling -
HUBSPOT | MONDAY, APRIL 29, 2013 6 Expert-Endorsed Ways to Improve Your Marketing TODAY before publishing, and that’s a great gut check for all of us before sending an email offer or posting a blog entry. Great inbound marketers view the creation of a blog entry, the big reveal of a product, or an executive forum as just the tip of the iceberg. Often in just three seconds or 140 characters. The result? Nothing. -
FEARLESS COMPETITOR | SATURDAY, APRIL 27, 2013 A TweetChart Analysis of our Keyword “Sales Lead Generation” 'If you’ve seen the Day of Week data from Hubspot’s social media scientist, @DanZarrella (who’s written a new book, the Science of Marketing and will soon to be a guest on Marketing Made Simple TV ), then you know that the weekends are the best time to publish your blog. Why is this so? Source: DanZarrella.com. -
SAZBEAN | SATURDAY, APRIL 27, 2013 Top Internet strategy, marketing and technology links for the week of April 27, 2013 Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes -
BLOG MY CALLS | FRIDAY, APRIL 26, 2013 Marketing Research: Content Marketing Generates 54% More Leads Than 'Traditional' Marketing 'Hubspot published their 2013 Inbound Marketing Report today. If you''ve read our blog lately, you know that we are profoundly committed to inbound marketing. Blog and Articles - We recently completed a content marketing push of 150 blogs in 50 days. There are some interesting tidbits in their findings. Great. -
FEARLESS COMPETITOR | FRIDAY, APRIL 26, 2013 How to Find New Customers – The Definitive Guide to BtoB Demand Generation Please note that Marketo is or has recently published a guest post from Find New Customers. As we have written of in the past, guest posts are one of the most powerful ways to promote your thought leadership content, because as @copyblogger wrote “ Some of the audience of the host blog comes to you.” -
HUBSPOT | FRIDAY, APRIL 26, 2013 11 Clever Ways to Nurture Leads With Your Business Blog 'When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. 5) Add Blog Content to Workflows. -
SAVVY B2B MARKETING | FRIDAY, APRIL 26, 2013 Week in Review: April 26 Please, please don't publish stinky infographics. How to blog like you mean it by our own @suddenlyjamie. 'April is flying by! But we've managed to catch some real gems in our nets this week from around the blogosphere. Here's hoping they reinvigorate you as much as the new life springing up all around us! -
CONTENT MARKETING TODAY | THURSDAY, APRIL 25, 2013 Write a Book. Change the World. Their books are being published by Voyager Media Books, June 2013. Are their high-quality dedicated websites and blogs? For David Meerman Scott the subtitle was, "How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly.". Independent publishers like Voyager Media, Inc. -
HUBSPOT | THURSDAY, APRIL 25, 2013 The Marketer's Guide to Search Engine Optimizing Non-Written Content Within your blog post, you might write something like, “On our popular ice cream flavors timeline to the left, you can see that cake batter is one of our newest flavor experiments.” MarketingSherpa published a case study that found that videos attract 200-300% more monthly unique visitors who spend twice as long on-site. Oh right. -
WRITTENT | THURSDAY, APRIL 25, 2013 Top Blogging Statistics: 45 Reasons to Blog 'Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Blogging. 17) Businesses that blog ? -
MARKETING ACTION | WEDNESDAY, APRIL 24, 2013 How to Link Content Marketing and Sales WordPress users publish 347 new blogs. There are multiple ways to measure the performance of your inbound marketing programs, including assessing your website analytics, social media engagement, blog activity, webinar attendance, and revenue. 'When it comes to content marketing, should your business be creating and sharing more? -
CONVERSIONATION | WEDNESDAY, APRIL 24, 2013 Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration? 'Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. And, guess what: that’s what employees expect from IT as this recent blog post by Forrester indicates. However, I do blog. An open letter to the CxO. B2B marketer? -
WRITING ON THE WEB | WEDNESDAY, APRIL 24, 2013 When Should You Start a New Business Blog? 'When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. decided I need a new blog to promote wellness coaching services. - Should Your Inside Sales Reps Be More In Tune With Digital Media?
Being an active member in the sales community is key; whether it’s with relevant articles you curate or publishing a blog. 'Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. -
HUBSPOT | TUESDAY, APRIL 23, 2013 What Does a Content Career in Marketing Look Like? But I thought maybe a career in academic publishing made sense, and wouldn''t be that hard to come by. few months later, following a deafening silence from every publishing company in the area, I had me some bills to pay. It''s extremely difficult to do anything else in this blog post well without a foundation in writing. -
MODERN B2B MARKETING | TUESDAY, APRIL 23, 2013 Staple Yourself to a Lead 'by Amy Guarino Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order. Staple Yourself to a Lead was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Take Yourself on the Buyers Journey. Do you get an immediate electronic response? No Lead Left Behind. -
VIEWPOINT | TUESDAY, APRIL 23, 2013 Sales Qualification Isn’t an Event - It’s a Process 'This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Many sales pipelines include a stage labeled “qualified”. And you’re not the only party doing the qualifying—your prospect is going through a similar exercise throughout their buying decision process. -
WEBBIQUITY | TUESDAY, APRIL 23, 2013 33 Phenomenal Content Marketing and Copywriting Guides and Tips Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Seeking Marketing Alpha by Propel Growth Blog. ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. ’ Yawn. The most revenue? -
25 social media influencers Forbes ignored, and why 'Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. The people on the list don’t have to speak, blog, or write a book to demonstrate their influence. Not so fast. Or is it? -
WRITTENT | MONDAY, APRIL 22, 2013 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know Never use your blog or web copy to pass the blame or ignore known issues. Your shares could soar if it’s easier than ever for your prospects to publish your pages to Twitter. One of the most magical tools for modern content creators is spell check, but it’s certainly not everything you need to publish your copy. Be Honest. -
Sorting through the Social Media Code of Conduct But what constitutes a crisis, and how should social media publishers respond? After the Newtown school massacre, I literally shut down my blog and, for the most part, my social media presence. However, during the Boston crisis, like most other bloggers, I let the blog posts run as they had been pre-scheduled for the week. -
BLOG MY CALLS | WEDNESDAY, APRIL 17, 2013 More Q&A About Our 150 Posts in 50 Days Content Marketing Experiment 'It has been two days since we published the 150 Posts in 50 Days recap blog , and the response has been tremendous. How long are the blogs? The blogs average between 600 and 700 words in length. To read the blogs just visit Blog.LogMyCalls.com. You''ll see blogs on a variety of marketing related topics. -
VERTICAL RESPONSE | WEDNESDAY, APRIL 17, 2013 The Secret to Content Optimization for People and Search 'Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. If you have a 500 word blog post, try to use your keyword in the following key places: Title. © 2013, VR Marketing Blog. Write for Humans, Not Search. -
SALES INTELLIGENCE VIEW | WEDNESDAY, APRIL 17, 2013 3 Sales Books to Add to Your To-Read List The great news about the immediate publishing revolution is that we have unprecedented access to educational content, and the world of sales is definitely included. But just like the world of blogs and online content, navigating the world of useful sales books and publications can be confusing. Influence: The Psychology of Persuasion. -
WRITTENT | TUESDAY, APRIL 16, 2013 5 Social Media Content Mistakes to Avoid If all you publish on your Facebook page or Twitter profile is links, you’re in trouble, even if you are sharing links to other people’s content. If you find yourself only publishing links, these suggestions might help: Engage with your audience and peers! blog posts. Mistake #1: Not engaging with your audience. your website. -
BLOG MY CALLS | TUESDAY, APRIL 16, 2013 The 7 Top Ways Marketers Annoy Their Boss According to research published in BtoB, the ability to prove ROI is the number one thing executives demand from modern marketers. See above and read this blog on content marketing , and this blog on content marketing. At first Michael enjoys the attention, but then he starts to get annoyed. What did I learn from this? Doesn''t. -
B2B MARKETING INSIDER | TUESDAY, APRIL 16, 2013 Marketing Is In The Throes of A Buyer Revolution Much has been predicted about how marketing will become more like publishing and journalism entities due to the rise of content marketing. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Tell Us About Yourself. In 2002, I took a chance. -
ENGAGE | TUESDAY, APRIL 16, 2013 4 SEO Reasons Why You Need to Stop Ignoring Google+ This could spell disaster for any publisher, blogger, or brand hoping to compete online. brand can also link to their own corporate blog or social media accounts in the Links section and include top keywords in the About section. 'In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. -
BLOG MY CALLS | MONDAY, APRIL 15, 2013 Content Marketing: How Did We Write 150 Posts in 50 Days? 'As you probably know by now, we just published the results of a 10 week content marketing experiment wherein we wrote 150 blogs in 50 workdays. What was your process for producing 150 blogs in 50 days? Coming Up With 150 Blog Titles. Before we began the blog effort we knew that we needed to have the titles in place. -
BLOG MY CALLS | MONDAY, APRIL 15, 2013 Content Marketing Q&A: Our 150 Posts in 50 Days Experiment 'Earlier today we wrote the results of our 10 week content marketing experiment, publishing 150 blogs in 50 days. This experiment resulted in substantial increases in our organic traffic, both on our blog and on our website. Our blog has had more traffic today than any other day in it''s short, but storied history. -
B2B VOICES | MONDAY, APRIL 15, 2013 Other Voices: Ann Handley, MarketingProfs wish more B2B brands used social platforms not just as a way to amplify their content (to repost blog headlines, for example), but as true storytelling platforms. brief interview with Kipp Bodnar, publisher at SocialMediaB2B.com. You are clearly very busy. Tell me about how you process information and content. Surprisingly, huh? -
BLOG MY CALLS | MONDAY, APRIL 15, 2013 150 Blog Posts in 50 Days: Staggering Traffic Results After 10 Weeks 'In early January I came across a blog post by a guy named Todd Giannattasio. Todd wrote a blog detailing what happened when he wrote 50 blog posts in 25 days. We published 3 blogs each weekday on Blog.LogMyCalls.com from Feb 3 - April 13. This is blog number 151. Blog Traffic Increase: 210%. -
FEARLESS COMPETITOR | SUNDAY, APRIL 14, 2013 A Public Apology to The Pedowitz Group from Find New Customers know they read this blog, so I want to make this public. also realize that this public apology should have been published some time ago. 'A Public Apology to The Pedowitz Group from Find New Customers. Unfortunately, I allowed frustration and disappointment to cloud my judgement. There’s no excuse for my behavior. Jeff Pedowitz. -
SYNECORE | SATURDAY, APRIL 13, 2013 10 Awesome Examples of Ecommerce Sites Using Responsive Web Design Often, many of the websites using RWD are agency sites or personal blogs, and sometimes it seems like a RWD design might only be practical for the more creative type of website. It is no surprise that the company responsible for publishing one of the first books about responsive web design is utilizing the technology. Skinny Ties. -
WRITTENT | FRIDAY, APRIL 12, 2013 Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed! 37 Mind Blowing Secrets About Guest Blog Posts. Guest blog posts have an enormous potential to increase your website’s traffic and gain audience from top websites but is there anything you need to know before starting out? First, guest blogging isn’t something one person can accomplish – it’s totally a team effort. -
SAVVY B2B MARKETING | FRIDAY, APRIL 12, 2013 Week in Review: April 12 How to blog like you mean it by our own @suddenlyjamie. Do you know how to use it to make your blog a more vital and valuable part of your content marketing mix? Don't Think Like a Publisher. Think Like a Publishing Start Up by @rskin11. 'Have spring fever? Want to try something new? What else do you have to add? -
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013 Social Media Marketing Tools For B2B Marketers However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Campaign Based Publishing. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. -
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013 Social Media Marketing Tools For B2B Marketers However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Campaign Based Publishing. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. -
CLIENT BRIDGE | THURSDAY, APRIL 11, 2013 Ideas For Content Marketing Live Blog a Seminar/Conference/Event - publish updates on key findings, important data and research. Publish an E-book - take your most read blog posts and condense them into one booklet. Make Your Content Available in Audio Format - turn your blog posts into a podcast. View Original Article -
FOLLOW THE LEAD | WEDNESDAY, APRIL 10, 2013 Attracting talent with content OK, don’t stop sending them entirely, but a ZoomInsights article suggests that you’ll have greater success if you publish more content than job postings. Your marketing department probably creates and shares content like Web articles, blog posts and even microblogs (Twitter tweets) to engage potential customers. Recruitin -
How social media saved our church as a tribute to everyone’s support for 1,000 blog posts here on {grow}. journalist by training, I have worked in publishing as a graphic artist for 30 years—good basic credentials. My church’s dire need pushed me into the blogging pool, really as an act of desperation. By Judith Gotwald, {grow} Community Member. -
WRITTENT | WEDNESDAY, APRIL 10, 2013 17 Ways to Repurpose Content and Triple Its Lifespan billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. It’s clear that the solution isn’t opting to drop the quality of your blog posts. Promote eBooks on Your Blog. Summarize webinars your company offers into blog articles. -
WRITTENT | WEDNESDAY, APRIL 10, 2013 17 Ways to Recycle Content and Triple Its Lifespan billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. It’s clear that the solution isn’t opting to drop the quality of your blog posts. Promote eBooks on Your Blog. Summarize webinars your company offers into blog articles. -
WRITING ON THE WEB | WEDNESDAY, APRIL 10, 2013 Bloggers: Brush Up on Your Writing Skills Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website. Tips for Better Blog Writing. This is great, if you can handle the expense. -
40 million people can’t be wrong — The secrets of viral Publishers need to be at the source, creating all types of content — news , branded content, and entertainment – and sharing it via social. 'By Kerry Gorgone, {grow} Contributing Columnist. One of the standout sessions at SXSW Interactive this year was a presentation by Jonah Peretti of BuzzFeed. Bold statement. -
BIZNOLOGY | TUESDAY, APRIL 9, 2013 Kiss your line-of-shame smack on its social media lips! This has been proven again and again by the hundred of Harlem Shake videos published by just about every company — and not just the Playboy Mansion and a bunch of college kids. His latest episode features Julien Smith and this blog post is going to be completely derivative. What do I mean? Maybe you’re too shy for this? -
TRADESMEN INSIGHTS | TUESDAY, APRIL 9, 2013 How Do You Repurpose Your Content? That little button that you put on your site or blog makes it so easy for people to share your content with their group of contacts. Summarized reports - Group previously published articles to create a report that can be shared by PDF or other downloadable formats. Our content is relevant around the world and we need to re-share. -
BLUE FOCUS MARKETING | TUESDAY, APRIL 9, 2013 Secrets to Social Branding Success for Small Businesses This post was originally published on AT&T’s Networking Exchange Blog. 'Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Start with what you know best: yourself. Pick your platforms carefully. Be human. -
WRITTENT | TUESDAY, APRIL 9, 2013 5 Best Practices for Outsourcing Quality Content In an age where many of the industry thought leaders have risen to prominence through their blogs, no one wants to admit they’ve utilized a ghostwriter. If you wonder how some thought leaders ever had the time to write that amazing book, whitepaper, or blog post, there’s a good chance they didn’t. Blogging Content Creation -
HUBSPOT | MONDAY, APRIL 8, 2013 How to Tell if That Industry Event Is Really Worth Your Money Many larger, annual events will publish an overview of the previous year''s attendee profile -- in aggregate -- on their website. You may find you''re already reaching most of them in other, less expensive ways -- like through social media, or blogging.). But here''s the thing with industry events -- they can be costly. Managers? -
FEARLESS COMPETITOR | MONDAY, APRIL 8, 2013 The Awesome Power of Story in BtoB Sales Lead Generation BTW, this blog runs on the blazing fast and rock solid WP Engine platform. You must keep publishing and the audience will come over time. 'Buffer Sales Lead Generation is powered by great stories. Every Sunday night, my family is glued to the TV to watch The Walking Dead. There is a good lesson for BtoB marketers here. Let me share it. -
WEBBIQUITY | MONDAY, APRIL 8, 2013 24 Exceptional Email Marketing Tips, Techniques and Tactics Among other findings: messages from banks and general retailers garner the highest average open rates (34%-36%), while emails from consumer publishers and apparel retailers are most likely to be ignored. ’ These feature boxes make it easy to place a sign up box at, say, the end of each blog post or top of your blog home page. -
WEBBIQUITY | MONDAY, APRIL 8, 2013 24 Exceptional Email Marketing Tips, Techniques and Tactics Among other findings: messages from banks and general retailers garner the highest average open rates (34%-36%), while emails from consumer publishers and apparel retailers are most likely to be ignored. ’ These feature boxes make it easy to place a sign up box at, say, the end of each blog post or top of your blog home page. | |