• JUNTA 42  |  SATURDAY, FEBRUARY 25, 2017
    [Blog, Publisher] This Week in Content Marketing: Apple and Amazon Race to Content Dominance
    We also explain why we feel publishers are still too focused on their channel strategies, and explore how Spotify’s launch into original podcasts could set it up to be purchased by Amazon in the near future. Always be vigilant about maintaining the clarity of the info you publish, says @joepulizzi. This week’s show.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Blog, Publisher] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. If you want to stand out, you can’t rely on a publish-and-pray content strategy. It’s certainly going to be more expensive than writing a blog post.  That's it. Source ).
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Blog, Publisher] Back to Basics: How to Write an Effective Business Blog
    Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. The beauty of a blog is that it can be about most anything.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Blog, Publisher] How to Craft a Successful Content Marketing Strategy
    We all know the digital landscape is crowded.  As my colleague Ryan recently pointed out , WordPress users alone produce approximately 80 million new blog posts each month. You can structure it however you like, but key components should include: Blog post titles. Publish dates. goals, needs, pain points, etc.) This is obvious. 
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Blog, Publisher] Five levers of relevance for digital authors
    Because it is fundamental to my work, I thought I would write a whole blog post about it. In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” ” Several people have asked me what this means. The longer the lever, the heavier the weight than you can lift.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Blog, Publisher] The 26 Best WordPress Plugins
    Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. 1) Publicize. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Showcase reviews: Blogging Wizard (Content).
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Blog, Publisher] The Stories Behind 5 Social Networks That Never Caught On
    In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing.
  • NETLINE B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Publisher] 2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy
    Fortino and Carbary examined the latest B2B research report published by NetLine, 2017 State of IT Content Consumption and Demand Report for IT Marketers , and the pivot marketers need to be making this year to be successful with their content and lead generation strategies. Million Content Downloads Tells Us. Carbary : I love it.
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Publisher] 3 Ways Agile Helps Scale Content Marketing
    If we’re not sure that publishing three pieces per week is actually delivering on these requirements, we shouldn’t bump it up to five just because we can. Doubling the number of blog posts you write every month is a simple way to scale your content marketing, but it’s by no means the best. . An Agile outlook on marketing. . 20%. 3.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Publisher] Is Your Content Fresh Enough to Attract Google?
    So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […].
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Publisher] 5 Ways to Drive the Success of Influencer Relations
    To remind you, the 5 most common reasons why influencer marketing fails as per our previous blog are: Lack of influencer-focussed resource. Lack of program management or measurement. Lack of quality content/brand messaging. Employees’ lack of confidence in building personal relationships. Lack of understanding from senior management.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Publisher] How to Get More Leads From Social Media
    How we track and measure and publish on social media has improved. And how well the social media platforms let us track and measure and publish has also improved. It’s not an exhaustive cataloging of every available tactic (that’s a book, not a blog post), but I’ve assembled the “classic hits” of social media lead generation.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] Webinar: How Content Marketing Generates Leads
    As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. “It used to be gate everything and don’t give away any content for free,” he said. But since then, things have changed.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] The Front Lines of Predictive Intelligence
    This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. Lead Flow Prioritization. Personalized Customer Journeys.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] The ‘Less Is More’ Content Strategy
    What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say.  In this post I want to focus on the “less is more” content strategy.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] How to Create Evergreen Content with Lasting Engagement
    Simply put, evergreen means that the content will always be relevant to readers of a particular blog or website. an article on cronuts for that baking blog), evergreen content will keep drawing in new readers over the life of your site. Say a baking blog’s most popular piece of content is a piece on different types of pastry.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] Major Changes Come to Content Marketing World 2017
    We host an event-specific blog on the site to share event-related stories, news, etc.). After it was published, I was contacted by a number of event producers who are not taking this issue as seriously as we are. You should have noticed different voices on the CMI blog. But I have to say, it does sting a bit. When But I digress.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Publisher] The 21 Best Content Curation Tools
    Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. StoreYa Blog. Pricing:  free. 14) Quuu.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Blog, Publisher] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    But that’s a story for another blog post! Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Blog, Publisher] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Cisco is very vocal about its talent branding efforts blogging about its goals and results. GoTripAdvisor is also used for employee meetups, as well as on the official blog where employees are invited to share their personal stories. 6) Starbucks. It's getting harder and harder for companies to attract and retain the right people.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Blog, Publisher] 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)
    Mistakes I’d have to keep fixing every time we published a piece. Here , we say employees should contribute through “blog posts, webinars, etc.” ” But with blog posts and webinars being so different in format, what are the other items? sure did. Overused phrases that I’d add to a list. human actions.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Blog, Publisher] 75 Interactive Infographic Examples to Inspire 2017
    This interactive infographic published in the Wall Street Journal shows the pay gap between genders in over 450 different kinds of jobs. This isn't your average blog post with a pile of graphs and data. Infographics saw the  the biggest increase in use  of any content type among B2B marketers in 2016, increasing from 50% to 58%. And,
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog, Publisher] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Publish cleverly-titled, vision-based articles. Publish these types of pieces on your blog and share them out. Configure a string of automated social posts after articles publish. Publish educational, strategy-focused articles. Publish detailed, how-it-works, showcase articles. Everyone likes free things.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Blog, Publisher] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines. 99% of Companies Now Use Data to Produce Marketing Content.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Blog, Publisher] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. asked Sally for her permission to share this here first, but her article will be published later this week with a little more analysis (and I assume the input of more experts than just me). It’s still a thing!
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Blog, Publisher] The 29 Best Social Media Monitoring Tools
    Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. 6) BrandWatch. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. 7) Simply Measured. Showcase reviews: Blogging Wizard, BuzzBlogger, Nikki Woods, Rebekah Radice, Social Media Today, StoreYa Blog. StoreYa Blog.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Blog, Publisher] THE HACKIES: How to use your unique dataset to create valuable content
    For us, because we are a marketing measurement and reporting solution, the line connecting the research that we publish and what we do is pretty clear. Since we published it, it’s driven the third most pipeline out of any downloadable piece of content that we offer. This article is a guest post by Jordan Con of Bizible. Like it?
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Blog, Publisher] A Brief History of Snapchat
    Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. What Is Snapchat? The History of Snapchat.
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Blog, Publisher] Why You Should Question Most Video Marketing Stats You See
    Why use your budget on blogging when we can help you create that video? There are some fantastic, reputable sources that only publish comprehensive research, such as Cisco’s Visual Networking Index , which periodically charts and forecasts the rise of online video. We all know the value of a good stat. million words.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Blog, Publisher] Leveraging Unique Data For Powerful Content Marketing
    For us, because we are a marketing measurement and reporting solution , the line connecting the research that we publish and what we do is pretty clear. Since we published it, it’s driven the third most pipeline out of any downloadable piece of content that we offer. To figure this out, we look at the data. Other Examples.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Blog, Publisher] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    This type of account is most appropriate for a publications or blogs. High competition : 7 million articles are published every day (from iiMedia Research). Research shows that 80 percent of Official Accounts publish posts on working days with 36 percent publish on Wednesday and Friday. That represents an increase of 43.3
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Blog, Publisher] Why Your Twitter Marketing Strategy Is All Wrong
    Publishers, too, are rethinking their emphasis on Twitter, a noteworthy development since Twitter has positioned itself as the go-to platform for breaking news. Paul Berry of Rebel Mouse, a company that helps publishers amplify content on social, told Digiday that Twitter is an afterthought for media companies today. Fly on #avgeeks !
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] Anatomy of a Valentine’s Day Marketing Campaign
    The company published this heartfelt slide deck on SlideShare , and as of this writing it has garnered almost 76,500 views. These were not hastily written blog posts – these campaigns included professionally designed content, hand-drawn art, and even costumes. 2. There are many great Valentine’s Day marketing campaigns out there.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] How B2B Marketers Are Finding Value in Social Media [Interview]
    Mroz was a founding partner of multiple consulting companies and a thought leader who has been published in top eCommerce publications including Internet Retailer and AdExchanger. B2B Online Marketing Blog Marketing Interviews B2B Marketing social media Social Media MarketingFrom this survey, no, we did not. Not necessarily.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. Unless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales. Use analytics to inform sales follow-up.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. Unless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales. Use analytics to inform sales follow-up.
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] How to Promote Your Ebook – A Walk Through
    Blog posts. Write your social media posts, blogs, and marketing emails teasing and promoting the subject. Yes, there are more ways to reach your audience than social media, blog posts, and emails! There are two reasons to track and measure the success of every piece of content you publish. Or oars. Or motor. Consider ….
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    This update of a previously published post shares one answer. Their blog posts weren’t getting much traffic or  converting. He promoted content from the manufacturer on his YouTube page and his blog. Your blog post, video or (God help us all) Snapchat? There are 27 other knitting blogs. Some were consultants.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] How to Get More Results Out of Less Content
    According to research from Moz and BuzzSumo , half of all articles published get eight social media shares or less. But even that little trickle of promotion is only happening right after publication. A lot of us publish and then forget about the content. Break the transcript into a short series of blog posts. It’s via email.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Blog, Publisher] The 28 Best Web Design Tools
    Looking for icons to use in a blog post, web design project, print collateral, or other media? Use this  site to easily create a page with text and images,  publish it, and set a “dispose” date for it to disappear from the web. ” — StoreYa Blog. Showcase reviews: StoreYa Blog. StoreYa Blog. Wrike.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Blog, Publisher] How to Protect Your Company’s Reputation on Social Media
    Unsupervised Content Publishing. Keep an eye out for blogs published by Twitter , LinkedIn , and Facebook to stay on top of their new updates. From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. Controversial Content. Account Hacks.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Blog, Publisher] The Best Branded Content of January: 5 Brands Embracing Real Facts
    The blog post is very straightforward. But the note Starbucks CEO Howard Schultz published last weekend is an exception. During a normal year, we’d be talking about Super Bowl commercials. Which beer company will objectify women? Which forgotten ’80s actor will endorse a smartphone and jar some bizarre childhood memories?
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Blog, Publisher] How to Prep Your Agency for a Successful PR Launch
    If you can land authorship accounts, or submit guest posts on well-known publications (such as well as industry-specific publications and blogs) you’ll be able to extend your reach even farther. As you can see, there’s more to a PR launch than hitting publish and hoping for the best. How to Prepare your Agency for a PR Launch.
  • BIZIBLE  |  THURSDAY, FEBRUARY 2, 2017
    [Blog, Publisher] The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
    On the other hand, B2B marketers can also promote ungated educational content assets, like blog posts. If your organization has a unique dataset, a great way to provide value to your audience is to publish interesting findings using your dataset that might help them do their job better. You’ve come to the right place. Brand campaign.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Blog, Publisher] What Are Your Top 5 B2B Content Marketing Objectives?
    Fresh, regularly published content to your website can help your visibility in search engine results, thanks to Google’s freshness factor. That being said, it’s not enough to just write content and publish it. There must be a strategy behind not only content topics, but also how you are publishing and promoting content.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] Content Automation is the Future of Content Creation
    Getting the Most From Your Content Means Dynamically Adapting It: Adaptive Content is a content strategy technique designed to support meaningful, personalized interactions across all channels; to be successful at delivering a personalized experience in our omnichannel marketplace (something we’ve discussed in many ActiveDEMAND blog posts).
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] 6 Video Tips for Small Businesses on a Budget
    Often when videos are created for your blog or even for communications with external partners or prospects, you don’t need a fancy video, but something simple that shows you as you. In these situations, whether it be on your blog or through email, we recommend using a screen share or webcam video. That’s the name of the game in 2017.
  • SCRIBBLELIVE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] How To Ideate New Content When You Feel Like You’ve Exhausted All Topics
    For example, your competition published a blog post called “Top 20 Restaurants to Try in Toronto” that ranks well on Google and brings in consistently healthy pageviews – but it was published back in 2014. Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. In Conclusion.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] Fake News Might Kill the Future of Native Advertising
    But publishers are also heavily invested in native ads, and whether readers have realized it or not, they’ve more than likely engaged with sponsored content from their favorite publishers, too. Buoyed by social media, false stories from questionable publishers spread wildly throughout the election cycle. Fake news.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] Content Operations: A Focus on Maturing Capabilities
    Distribution – findability and publishing processes (both internal and external). You may choose to tackle Distribution first because you have a strong publishing capability and have already laid the groundwork for tagging the content in your central repository. Execution – tactics and collaborative content production processes.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blog, Publisher] Content Operations: A Focus on Maturing Capabilities
    Distribution – findability and publishing processes (both internal and external). You may choose to tackle Distribution first because you have a strong publishing capability and have already laid the groundwork for tagging the content in your central repository. Execution – tactics and collaborative content production processes.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Blog, Publisher] Why Design and Coding Academies Need to Get in on Inbound Marketing
    Share your faculty's expertise by publishing their work paired with a short back story or interview with that teacher. blog talking about things your personas don't care about isn't going to help your academy get found. After you've done some SEO research , freshen up blog posts, newsletter articles, and other content you already have.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Blog, Publisher] 10 Content Creation Mistakes That Make Me Crazy
    See our blog post, “ How to Write Headlines That Get Shared And Drive Traffic ” for pointers on creating headlines that pull in big numbers of readers. 2. Want to really blow a blog post? Two million blog posts are published every day. I’d bet that 98% of them are on subjects that have been covered before. Quote experts.
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [Blog, Publisher] B2B Paid Content Distribution: Facebook vs. LinkedIn
    Facebook accounts for over 40 percent of all traffic to publisher sites, eclipsing Google. They create a ton of content, put it on a blog, and expect people to just show up. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. percent for LinkedIn.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 30, 2017
    [Blog, Publisher] Must-watch TV shows of 2017 for small business owners
    recently published their 9 Top TV Shows Entrepreneurs Should Watch in 2017. The post Must-watch TV shows of 2017 for small business owners appeared first on Vertical Response Blog. Happy Friday! You’ve heard it before, and you’ll hear it again, we’re all “livin’ for the weekend.” Get Our Newsletter.
  • JUNTA 42  |  SATURDAY, JANUARY 28, 2017
    [Blog, Publisher] This Week in Content Marketing: The Battle for Custom Content
    In this episode, Robert and I discuss the ongoing battle among publishers, agencies, and brands to dominate the content space and gain audience mindshare. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on January 22, 2017; Length: 0:58:46). Image source.
  • LEADERSHIP  |  FRIDAY, JANUARY 27, 2017
    [Blog, Publisher] What We Learned from 300 Content Marketers
    What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing and with good reason: it costs 62% less than traditional marketing and can generate up to 3x as many leads. Only 13% published content multiple times per day (43% did it weekly and 35% daily).
  • BIZNOLOGY  |  FRIDAY, JANUARY 27, 2017
    [Blog, Publisher] Branded content just another shade of fake news?
    Remember blogging for business? Better still blogging by brands? great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is it inbound ? I don’t think so. Is it valuable and relevant?
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Blog, Publisher] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    After all, today's readers are more likely to skim blogs, long-form written content, and podcasts rather than thoroughly consume them, according to data from HubSpot Research. It attracts visitors to your blog, cultivates brand awareness, and helps you generate leads for your organization. Publish on a variety of channels.
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Blog, Publisher] The 7 Characteristics of Great Marketing Content
    This throw-everything-on-the-wall-and-see-what-sticks method is common ‒ much too common, according to Doug Kessler, co-founder and creative director of Velocity. “It’s amazing how much [content] is published without ever answering the questions, ‘Who is this for?’ Link to previously published content. Uses meaningful images. capture.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Blog, Publisher] 4 Smart Ways to Keep Up With Google in 2017
    For example, Moz videos are published on Wistia first, then on YouTube. In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. These tactics primarily consist of publishing high-quality content and promoting it in hopes that other sites will link to it. png">. The solution?
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Blog, Publisher] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    The following is a guest post by the remarkable David Raab , principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco , and now head of the CDP Institute. But this is the chiefmartec blog, so I can’t just write a post that describes CDPs. Well, no.
  • ACT-ON  |  WEDNESDAY, JANUARY 25, 2017
    [Blog, Publisher] 5 Ways to Maximize Your Mobile Marketing Strategy
    Let’s say that your team publishes a monthly newsletter for B2B enterprises. For example, Adobe published the comical video “Click, Baby, Click” to drive awareness of marketing cloud products. Visit any airport, coffee shop, or retail outlet and you won’t need to look far to find somebody preoccupied with a mobile device. Use video.
  • VIDYARD  |  TUESDAY, JANUARY 24, 2017
    [Blog, Publisher] First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
    From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. How many videos are they publishing each month and what trends stand out for different industries and company sizes? Get the Report. Get the Report.
  • INFER  |  TUESDAY, JANUARY 24, 2017
    [Blog, Publisher] The Buyer’s Guide to Artificial Intelligence Software For Sales
    This article was originally published on the Hubspot blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Salespeople have never had so much technology at their fingertips. But with all the products promising to tell the future, it’s hard to discern which can actually deliver.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 24, 2017
    [Blog, Publisher] More Sales Less Time
    Jill Konrath has written three other sales related books and now she hits the mark again with More Sales/Less Time published by Penguin books. His blog has been rated in the sales blogs in the world! Blog:  www.YourSalesManagementGuru.com. More Sales/Less Time. -A book review-. So what’s the meat in this book?
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Blog, Publisher] 63 Web Design Terms Every Marketer Should Know
    And when it comes to things like blogging and social media, sure, you've got this. Editor's Note: This post was originally published in July 2013 and has been updated for accuracy and comprehensiveness. When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. Sound familiar?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Blog, Publisher] The 32 Best Twitter Marketing Tools
    Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) ” —  Blogging Wizard. Showcase reviews: Blogging Wizard, RazorSocial (Analytics).
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [Blog, Publisher] 10 Brands Show Us How Email Marketing is Done
    Of course, BuzzFeed is known for publishing hugely popular articles with awesome headlines. Blog Content-Marketing Customer Experience Email-Marketing Marketing SalesAn essential aspect of nurturing new sales leads is email marketing. There is now no question that marketers should believe in the power of email. Image Source: Drift ).
  • JUNTA 42  |  MONDAY, JANUARY 23, 2017
    [Blog, Publisher] The 7 Traits of Successful Content Marketers
    Napoleon Hill’s classic Think and Grow Rich was first published in 1937. One of the biggest failures when it comes to content is a lack of specialization. I see HVAC companies blogging about the town festival. I see manufacturing companies creating articles on best HR practices. Caution from Joe: The book is extremely chauvinistic.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Blog, Publisher] How to Build the Perfect B2B Social Media Strategy
    The brands studied here got on average 13 likes on Twitter, 171 on Facebook, 210 on Instagram and 47 on LinkedIn for every piece of content they published on the respective social network. This is a great way of routing social media traffic to your blog or website. B2B marketing on social media might seem like a tough challenge.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Blog, Publisher] 7 Ways Freelancers Can Start Earning More in 2017
    Consider writing an ebook, starting a blog, participating in a speaker or webinar series, or even building your own app. Word-of-mouth is still the most powerful driver of new clients for freelancers, according to a study published in Harvard Business Review. That's a pretty significant 35% of the US workforce. SEO writing. MongoDB.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Blog, Publisher] 5 Insane Advantages of an Inbound Website Redesign
    Where do you primarily host your blog and content offers? Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel. With a traditional website, you may publish basic information about your services. They're entwined. How does that work? Your website.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Blog, Publisher] Content Marketing and Sales Alignment: 5 Mutual Benefits
    When it comes time to generate a batch of blog topics to fill a blank editorial calendar, most content marketers run directly to the Google Keyword Planner tool or revisit legacy content for new ideas. B2B Online Marketing Blog Content Marketing content marketingBroken and/or flawed processes (42 percent). Topic Generation.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Blog, Publisher] Leveraging AI for Sales & Marketing – Beyond the Hype
    This article was originally published on the OpenView blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. The hype around AI technology is at all-time high, with the market forecasted to reach $37 billion by 2025. But what’s really possible and what’s still in the distant future?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Blog, Publisher] What We Learned From Our First Year on Medium
    Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Our “planet,” comprised of our website and blog, continues to fuel our company’s growth at a higher rate than any other marketing tactic. Getting Behind the Idea of Publishing Off-Site. Here we go.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Blog, Publisher] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    ” This is true if you’re facing a quarterly strategy plan, a new month in the blog schedule, deciding on webinar subjects, getting a “more video” request, etc. Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Blog posts. Subscribe to the SnapApp Blog!
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Blog, Publisher] How Publishers Develop and Monetize Audiences with Digital Marketing
    Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. recent Folio survey found that 71% of leaders in the publishing industry believe data management is key to creating and monetizing media products.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Blog, Publisher] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    Whether you’re creating blog content, video, newsletters, white papers, or all of the above, these channels need to effectively reach an audience if there’s any hope of squeezing value from them. For example, blog articles are easily the type of content viewed as most useful by 35 percent of consumers. Marketing ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Blog, Publisher] Content shock re-visited, the content marketing myths and realities
    submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article. A few years ago it certainly would be published. By Mark Schaefer. Content Shock.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Blog, Publisher] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Blog, Publisher] B2B Content Marketing Trends for 2017
    The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). B2B Charts Blog Featured Content MarketingWhat Does This Chart Tell Us? Back to the question at hand. The report is below.
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Blog, Publisher] Here’s How to Get Closer to Your Audiences with Storytelling
    As the barriers to publishing high-quality content become lower, the digital landscape is now saturated with more information than human beings have the brain spans to process. One way to get started is to browse the blogs and communities that they’re already a part of. Step 3: Source Feedback Before Publishing. Be bold.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Blog, Publisher] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    At Bizible we started with core tools such as a CRM to measure revenue generated and a marketing automation platform to publish and distribute content. blog post pages) and which form URL’s (e.g. Keyword performance is difficult to predict. Start with the end goal of revenue front and center. The chart below illustrates. Now what?
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Blog, Publisher] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blog, Publisher] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. 4) Use browser extensions. Check out our list of 28 of the best Chrome extensions for social media, SEO, content sourcing, blogging, and more. 5) Plan your content. All of those goals fall under the "productivity" umbrella.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blog, Publisher] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. So where should you be planning to focus your live streaming efforts in 2017?
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Blog, Publisher] 7 Companies That Should Buy Medium, Because Why Not?
    The move sent shockwaves through the media industry, mostly because people who work in media account for 95 percent of the people who care about Medium, but also because it reportedly caught Medium’s publishing partners, like The Ringer and The Awl, by surprise. It’s time to panic about another social network. So what happens now?
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blog, Publisher] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Blog, Publisher] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    Miah and his team published ’90s-focused posts to Shutterstock’s blog to hype the content before the video release. “We’ve been creating all of this nineties-led content,” Miah said. “It wasn’t just a blog series,” he said. A Clinton running for president. The Full House cast on TV.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Blog, Publisher] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    And it’s why brands across industries are putting more time and effort into creating and publishing owned content. When brands are content creators and content publishers, they call the content shots. Owned media can include your website, blog, digital publications, and your social media accounts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Blog, Publisher] Trade Libel: If you can’t say something nice, make sure you have proof
    Think of all the channels available to marketers today—blogs, social media posts, podcasts, website copy, PPC ads, etc. Now think about how many people publish statements on behalf of the brand across all those channels. You’re much more likely to regret publishing something without review than you are to regret waiting.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Blog, Publisher] Do People Still Read? How Offsite Content Attracts Quality Readership
    and "Will AI take over our blog?". Chances are, you already have a website, and perhaps a blog that “lives” on it. For the purposes of this blog, we want to address the off-site content that you own and can therefore create and control. That includes social media, blogs, and podcasts, for example. But why? Jackpot.
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [Blog, Publisher] The Content Marketer’s Guide to Lead Generation
    However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI. Ways to improve lead-form conversions. What the future of lead gen content may look like.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Blog, Publisher] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. B2B Online Marketing Blog Content Marketing Marketing Interviews B2B Marketing marketing technology martechHow have you seen Martech specifically benefiting B2B marketers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Blog, Publisher] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    Before the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. B2B Online Marketing Blog Content Marketing Marketing Interviews B2B Marketing marketing technology martechHow have you seen Martech specifically benefiting B2B marketers?
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Blog, Publisher] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. Hubspot published a great blog post about statements that make salespeople sound insecure. Blog Inside SalesWhat does that lead to? Be human.
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