• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. blogs anymore—they’re. of the “brand blog,”. workflows to publish content quicker? much room publishers have to grow. Publish or Perish” CMO report, content marketing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. Publishing quality content over time requires a healthy investment when you account. publishing more content often leads to diminishing returns. SEO, it may be better to publish fewer pieces of content that are. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] Content Methodology: A Best Practices Report
    learning and iterating through each round of publishing. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. Content is being published, shared, and consumed everywhere—across dozens of. publishing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] Staffing and Launching Your Content Marketing Program
    posts published in February. previous 18 months publishing three or four stories per. In February, stories published last year like “The. blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. brand and as a publisher.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] Content Marketing Playbook: Strategy and Roadmap
    planning for a future in which GE would be a publisher, not just a marketer. be edited by a professional editor and publish it in a. publisher.” you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] Evangelizing a Content Marketing Program
    So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. roadblocks can get in the way of your effort to consis- tently publish high-quality content and act like a media. process, hierarchy, and consistent publishing cadence. All rights reserved.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Blog, Publisher] Can Focusing on Content Marketing Help the ASJA Survive?
    But even as blogging and digital took off, many of the old guard of members who joined in the ’70s, ’80s, and ’90s maintained their position: Print was the only real path to success. This article originally appeared on our sister site, The Freelancer. “We must attract members who are younger and more diverse. Joanne L.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Blog, Publisher] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    This is the artist, record label, and publisher that own the copyright to the intellectual property for the song you want. Usually, the publishing company will administer the rights to gain access to the copyright of the composition/lyrics to a song and the record label will hold the rights to the master recording of that song. Parody.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Blog, Publisher] Top 10 Advantages of Online Marketing for Professional Services
    Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media. Perhaps your blog post uses a YouTube video to illustrate a key point. Online marketing is growing in popularity – and importance. Defining Online Marketing.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Blog, Publisher] The Content Marketing Wheel: A Smart Approach to Content Strategy
    Opentopic blog >> opentopic.com If you’ve been playing in digital content for any period of time, you’re probably familiar with this scenario: you publish a new blog post, get a spike in traffic and engagement, then watch your analytics level out.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Blog, Publisher] The Content Marketing Wheel: A Smart Approach To Content Strategy
    Opentopic blog >> opentopic.com If you’ve been playing in digital content for any period of time, you’re probably familiar with this scenario: you publish a new blog post, get a spike in traffic and engagement, then watch your analytics level out.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Blog, Publisher] The Content Marketing Wheel: A Smart Approach To Content Strategy
    Opentopic blog >> opentopic.com If you’ve been playing in digital content for any period of time, you’re probably familiar with this scenario: you publish a new blog post, get a spike in traffic and engagement, then watch your analytics level out.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Blog, Publisher] Definition of marketing terms
    Opentopic blog >> roacyrabinru.4irc.com Sometimes as marketers, we get lost in a sea of acronyms — CRM, SEO, ROI, CTR, etc. The definition in the MarketingSherpa glossary that appears in.Content marketing is any marketing that involves the creation and sharing of media and publishing content. Internet.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Blog, Publisher] 6 Email Marketing Tips for B2B Newsletters
    Opentopic blog >> opentopic.com The significance of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Blog, Publisher] 6 Email Marketing Tips for B2B Newsletters
    Opentopic blog >> opentopic.com The significance of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Marketing ROI Cmo marketing roi
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Blog, Publisher] How to Avoid Content Creator Burnout
    In fact, some individuals comprise the entire marketing department and it’s overwhelming to have to be the one generating all of the content such as updating blogs, posting on social media, developing whitepapers, graphics and so on. There’s no way around it, digital communication is the way of the world and it’s only going getting bigger.
  • ION INTERACTIVE  |  FRIDAY, JUNE 24, 2016
    [Blog, Publisher] Interactive Content Marketing Weekly Roundup: June 20-23
    Medium, an online publishing platform, is “a place to read, write, and interact with the stories that matter most to you.” So we wanted to give more of what matters most to our audience—and beyond. This week we started posting some of our content over on Medium.com, in our new ion interactive publication. Check out the article here.
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Blog, Publisher] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    Tell us about why you wrote a book, the process for writing the book, and how you feel now that the book is out and published? As you mentioned, my blog chiefmartech.com, for about eight years, I've really been look at the intersection of marketing and technology. And we're very lucky today to have two special guests. Scott: Wow, okay.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Blog, Publisher] Insights from the chief marketing technologist of an $18B firm
    others are standards that are offered to each group, e.g., social monitoring or publishing (Synthesio and Spredfast in our case). 5. The future of marketing is in the hands of people who can compose a compelling blog post with personally-generated creative, while laying a few lines of Javascript and building a visualization of the results.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Blog, Publisher] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Tim Urban, founder of the blog Wait But Why , represents the story side of the fusion taking place in business today. IBM Security Learns What it Takes to Be a News Publisher: Tom Kendall and Pam Jones. The team also shifted to a Monday and Tuesday publishing cadence that increased search views by 37 percent in one month.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] While Marketers Rely On Content To Make Purchase Decisions, Only 27% Budget For Content Marketing
    Opentopic blog >> mediapost.com Content marketing platform NewsCred has published some interesting findings about how content informs purchase decisions and budgets for content marketing. live survey conducted at NewsCred’s recent #ThinkContentSummit found that, despite the. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] What the Avengers Can Teach Us About Divisible Content
    For those unfamiliar with the concepts : Additive content combines previously published stories into larger content assets. Think of four blog posts about a similar topic coming together in an e-book. HubSpot, for instance,  published a story in 2012 about misleading SEO myths. Or you could watch The Avengers.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    The co-founder of Gizmodo, Engadget, Joystiq, and gdgt is a legend in tech blogging, a man with an uncanny sense for what would work next. think it’s a real risk, and we’re already seeing how Facebook is starting to reduce the reach that publishers are getting. Few people know tech and media better than Peter Rojas.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] 6 Email Marketing Tips for B2B Newsletters
    Opentopic blog >> searchenginejournal.com The significance of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Marketing ROI Cmo marketing roi
  • CEROS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Publisher] The Science of Inspiration: 8 Research-Backed Ways to Unlock Creativity
    This post, The Science of Inspiration: 8 Research-Backed Ways to Unlock Creativity , written by Nick Perez , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. In 2011, researchers published a study in the journal Thinking and Reasoning that people were more likely to be more creative when their mind wanders.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] 5 Best Practices for Using Facebook Live
    Opentopic blog >> opentopic.com It’s no secret that video is where the action is on Facebook. Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] 3 Email Marketing Best Practices For Publishers
    Opentopic blog >> opentopic.com Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the highest ROI of any marketing tactic and they are using it to their advantage.
  • FATHOM  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] Using Marketing Technology to Humanize Brands
    Thanks to digital technology and platforms, everyone and anyone is able to act as a publisher and connect with audiences around the globe. In the meantime, check out our blog Blurred Lines: The De-Silo-Ing of Marketing to discover why breaking down organizational silos is key to staying agile and ahead of your competition. Blog Feed
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] Did Facebook Just Deliver a Crushing Blow to Native Advertising?
    But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. In a blog post , Facebook announced that it would start allowing publishers to share native ads right on their Facebook pages. But that presents two big problems for publishers.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Your sales or marketing team is using a social relationship platform (SRP) such as Hootsuite, Synthesio, or Sprinklr for social publishing and/or listening on social networks. Now, when your sales team publishes content via the SRP and it ignites a conversation on social, they can send that data into your marketing automation system.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work
    Opentopic blog >> opentopic.com Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. Marketers, agencies, and publishers who can’t prove that their marketing investments work. And what’s killing it? Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] 5 Best Practices for Using Facebook Live
    Opentopic blog >> opentopic.com It’s no secret that video is where the action is on Facebook. Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Check out the FTC's website for extensive advice on this subject, and read this blog post for more tips on improving email deliverability. 2) Email new contacts within 24 hours. Read this blog post for more tips on writing clickable, delightful subject lines. 6) Keep your emails short. You may often think to yourself, "Ugh.
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] B2B Content Marketing and the End of the Company Blog
    The days of the company blog on the company website may be slowly coming to an end. Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. B2B company Basecamp moved its 15-year-old blog Signal v. Underlying Trends.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] Visual Storytelling UX: Why Stories Need Design
    This post, Visual Storytelling UX: Why Stories Need Design , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Platforms are making it easier for publishers and marketers to present content in a visually-pleasing way without needing to hire an art department. Happy reading!
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Blog, Publisher] How to Find The Best Influencers for Your Company
    Onalytica also publishes lists of the most influential people in different industries. This tool is especially focused on blogs and bloggers. They say they have a database of 15 million blogs for you to search through to your heart’s content. What’s the hardest thing about influencer marketing? Is it defining the strategy?
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work
    Opentopic blog >> opentopic.com Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. Marketers, agencies, and publishers who can’t prove that their marketing investments work. And what’s killing it? Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] 5 Best Practices for Using Facebook Live
    Opentopic blog >> opentopic.com It’s no secret that video is where the action is on Facebook. Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] 3 Email Marketing Best Practices For Publishers
    Opentopic blog >> opentopic.com Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the highest ROI of any marketing tactic and they are using it to their advantage.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] 5 Best Practices for Using Facebook Live
    Opentopic blog >> business2community.com It’s no secret that video is where the action is on Facebook. Early adopters are discovering that Facebook. Marketing ROI Cmo marketing roi undefined
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] The Danger Of Outsourcing Your Whole Content Marketing Program
    But with declining returns on traditional types of advertising—like those TV spots—today’s brands are increasingly publishing tons of content on Facebook, blogs, and any other digital platform they can find. Have you ever gotten ripped off by a cab driver in Cancun? Okay, he may not have been lying about that.) Your voice.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] Why Agencies Aren’t the Answer for Content Marketing
    But with declining returns on traditional types of advertising—like those TV spots—today’s brands are increasingly publishing tons of content on Facebook, blogs, and any other digital platform they can find. Have you ever gotten ripped off by a cab driver in Cancun? Okay, he may not have been lying about that.) Your voice.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] Programmatic Display Advertising Market to Expand at a CAGR of 49.0%, by 2015-2019
    from 2015. Marketing ROI Cmo marketing roi
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] A Major Social Media Marketing Takeaway from Nike and the NBA Finals
    But there are thousands of sports blogs that can tell you about the game if you didn’t watch it along with the 30.8 At the time of publishing, the tweet, which featured the video above has since gathered 53,756 Retweets and 62,960 Likes. Need Help With Your Blogging and Content Marketing?  . million others viewers.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] 3 Email Marketing Best Practices For Publishers
    Opentopic blog >> follownews.com Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the highest ROI of any marketing tactic and they are using it to their advantage.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] 3 Email Marketing Best Practices For Publishers
    Opentopic blog >> newsflow24.com Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the highest ROI of any marketing tactic and they are using it to their advantage.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] Get Your Blog On: 4 Steps to Blogging Success
    Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    While a full resume checklist warrants a blog post of its own , one tip I will highlight is taking the time to match the wording of your resume and cover letter to the position you're applying to. Let's take a look at the listing for a blogging position on our content team as an example (and did I mention, we're hiring ?): Not so fast.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Blog, Publisher] The Anatomy of a Search-Friendly URL [Infographic]
    Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. And read this blog post to learn more quick tips on optimizing your URLs for search.). SEO Content Marketing Blog Daily IGSSThat's well worth the minute (tops) that it takes to optimize it.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Blog, Publisher] 3 Email Marketing Best Practices For Publishers
    Opentopic blog >> business2community.com Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the highest ROI of any marketing tactic and they are using it to their advantage.
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Blog, Publisher] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    The latest, buzziest effort has been to publish stories that look and feel journalistic. Publisher reach on Facebook is down 42% (32:12): According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months, reports AdWeek. This week’s show. Ready?
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Blog, Publisher] 55Haitao.com Recognized with Advertiser’s Choice Award Nomination
    Opentopic blog >> prnewswire.com The Golden Link Awards are held annually to celebrate excellence and innovation among Advertisers and Publishers in the performance marketing … Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Blog, Publisher] What is Content Marketing? 10 Expert Video Responses
    The definition of content marketing that she provides in this video is as follows: “The process of creating, publishing, and distributing valuable information that addresses the needs and interests of your target audience.” B2B Online Marketing Blog Content MarketingContent Marketing Institute: History of Content Marketing.
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Blog, Publisher] What Is the ROI of Native Video Ads in 2016?
    Company blogs, websites, downloadable white papers and case studies, social media: All of these enabled discovery possibilities, giving consumers the feeling that they were in the driver’s seat. To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. Waiting to Be Discovered.
  • KAPOST  |  FRIDAY, JUNE 17, 2016
    [Blog, Publisher] 3 Ways Marketing Leaders Can Optimize Their Content Budgets
    From blog topic ideation to determining which assets to create, the strategic decisions that you make now will impact whether your content program is successful in the long-term. Facing ambiguity and uncertainty, marketers will often jump into their content programs and start publishing. Researching popular blogs.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Blog, Publisher] How do you build a content strategy
    Opentopic blog >> opentopic.com I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. Specifically, the. Marketing ROI Cmo marketing roi
  • VISUALLY  |  THURSDAY, JUNE 16, 2016
    [Blog, Publisher] Syndicate Great Euro Content With AFP Sports
    The fact of the matter is that covering a live event is very expensive for publishers these days. Therefore, many publishers syndicate content from larger sites to connect with their audiences without breaking the budget. Publishers rely on the content curation platform to connect and engage with fans. Do More with Less.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Blog, Publisher] How do you build a content strategy
    Opentopic blog >> businessesgrow.com I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. Specifically, the. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Blog, Publisher] Educational content: a key component of marketing success
    Opentopic blog >> cio.com There’s a lot to consider when developing a content marketing strategy. There are dozens of different content mediums, hundreds of potential publishing platforms, and a variety of other brand specific issues to consider. Well, here’s something else to think about: educational content.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Blog, Publisher] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.
  • SALES ENGINE  |  THURSDAY, JUNE 16, 2016
    [Blog, Publisher] Digital Marketing Requires Different skills
    Content Marketing as a Media Operation Successful content marketing today requires that the content team have the mindset of a publisher or full-blown media company that’s regularly publishing material to the high-probability pain points of your marketplace—and that’s a very different skill set than what was required even just a few years ago.
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Blog, Publisher] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    Publishing on LinkedIn’s platform started out as an exclusive, invitation-only club reserved for a handful of influencers. Remember the days of 300-word blog posts? These days, the most-read/linked/shared blog posts have an optimal length of 1,600 words , but your LinkedIn posts need to be even longer. So what’s missing?
  • OPENTOPIC  |  WEDNESDAY, JUNE 15, 2016
    [Blog, Publisher] VoiceAmerica
    Opentopic blog >> voiceamerica.com Seen in Forbes, Time Magazine, 20/20, and USA Today, Andrea Adams-Miller, CEO TheREDCarpetConnection.com, LLC PR Agency Gets You Published, Gets You Publicized, & Makes it Profitable! Then, make. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 15, 2016
    [Blog, Publisher] Why everything you think about marketing automation is wrong (VB Live)
    Opentopic blog >> venturebeat.com With 80 percent seeing their leads increase, and 77 percent see conversions increase, why are only 5 percent of marketers leveraging marketing automation? Join marketing powerhouses from Publisher’s Clearing House and more to find out! Missed it?
  • ION INTERACTIVE  |  WEDNESDAY, JUNE 15, 2016
    [Blog, Publisher] Content Marketing Roundup: 3 Fresh Articles on Interactive Content Marketing
    Here's Why You Might Need a Microsite Although we had three articles published yesterday, we had a fourth go out today on Marketing Insiders Group, highlighting the ongoing struggle for content marketers to create great personalized content that converts. It’s about time for another roundup. What are the odds of that happening?
  • CEROS  |  WEDNESDAY, JUNE 15, 2016
    [Blog, Publisher] Hand Drawing in Digital Publishing
    This post, Hand Drawing in Digital Publishing , written by Nick Perez , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. From media outlets to traditional publishers to independent news sites, storytellers continue to captivate their audiences with unique, hand-drawn visuals. Happy reading!
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] How to Master Local Lead Generation
    When developing and publishing content on your website, make sure that it addresses the interests and concerns of your community. Add a blog to your site and post insightful articles or tips for your customers. Blog Lead-Generation Localized Marketing SalesWhy Target Local? Target Your Local Audience the Smart Way.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] Advertisers have seriously underestimated TV’s ROI, and programmatic is about to prove it – Digiday
    Opentopic blog >> digiday.com With the blink-and-you-missed-it pace of digital, it’s comforting for a marketer to know that some things do remain constant: TV, long the bulwark on which many an ad campaign was built, is still going strong. The study proves that. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] The State of Small Business Marketing in 2016
    Opentopic blog >> business2community.com The Local Search Association recently published an infographic that describes the State of Small Business Marketing in 2016. There are some nice nuggets in the infographic that sum up the areas that a small business should be focused on. 91% of. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] Openprise Publishes 2016 State of B2B Marketing Data Management Report
    Opentopic blog >> marketwired.com Data Management Skills Seen as Important, yet Still Undervalued REDWOOD CITY, CA –(Marketwired – June 14, 2016) – Openprise, the leader in data automation solutions for marketing and sales, today issued its 2016 State of B2B Marketing Data Management Report.
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    This article was originally published on MarTech Review  by Infer customer Ray Miller, Senior Marketing Operations Manager at Social Tables. In this blog, we will be sharing details about how we increased leads from 1400 to over 6000 per month, and then how we started managing those leads for maximum efficiency and impact.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    Anyone can blog on LinkedIn now, and if your employees are writing for your company or industry anyway, they should repost or repurpose their posts for their LinkedIn Publisher profile. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Contact Information. Connected Accounts.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    This includes a variety of third-party data sources that span exclusive publisher relationships, blogs, online communities, buying-guide websites, social interactions, ad targeting networks and search, that feed our models with a level of data that is not available for purchase from any data provider. Now Acme Inc. Bingo! Or Or is it?
  • CONTENT STANDARD  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] How the Information Age Has Forever Changed Marketers’ Lives
    For example, a blog post on global warming could gain widespread exposure from the number of retweets it received in the environmentalist community, even if it had never been read by esteemed and published scientists. became a marketer a year out of college and got in the door with my love for writing and storytelling.
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] How to Choose the Right Content Format for Your Brand Story
    This post, How to Choose the Right Content Format for Your Brand Story , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Let’s explore two ways you can determine whether your content idea would make for an awesome video , a well-written blog post, or some other medium.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] How To Increase Newsletter Subscriptions With Personalized Recommendations
    Publishers are attempting to personalize the entire online experience, with personalized recommendations becoming a central tool for driving anonymous readers into deeper engagement and interaction. As a digital publisher, personalized recommendations are a smart way to bring back your articles or content offers from the abyss. Media
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Blog, Publisher] The 24 Best Online Writing Tools and Apps
    Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. ” — Blogging Wizard.
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2016
    [Blog, Publisher] Credible or not? 5 questions to evaluate research sources
    It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. Although the post was published just a couple of days earlier, the data supporting the author’s argument was outdated by years. Is it published by a respected source? But… not so fast.
  • CONTENT STANDARD  |  MONDAY, JUNE 13, 2016
    [Blog, Publisher] When Agile Marketing Goes Overboard—and How to Reel it In
    For Skyword, it means moving content through customized editorial workflows—taking something that starts in an ideation phase and advancing it to a published state, which can involve several different stakeholders throughout the process. While doing a bit of research on agile life hacks, I came across an old blog series by J.D.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Blog, Publisher] Should your content generate leads or relationships?
    His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. It went something like this: Mark, I’ve been reading your blog for three years now. “Are you sure that’s the right goal?” Wait a minute.
  • SALES ENGINE  |  THURSDAY, JUNE 9, 2016
    [Blog, Publisher] End-to-End Content Marketing and the End of IRL
    Creating an end-to-end lead generation process with content marketing requires that your top-of-funnel content (the content that focuses on early stage buyers and is commonly found in blogs) is tied together with your premium conversion assets. But it can’t stop there. The problem is that many B2B companies are starting on the wrong end.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 9, 2016
    [Blog, Publisher] How Has Content Marketing Valuation Matured?
    Liz is a frequent speake r on the topic of content marketing ROI, and in 2015 published a book with co-author Michael Brenner about how to measure content marketing success in business terms. B2B Online Marketing Blog Content Marketing Marketing Interviews B2B b2c content marketing content marketing measurement content marketing ROI
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Blog, Publisher] 5 Techniques with the Greatest Return on Marketing Investment
    Most recently, we published our first annual High Growth Study of 526 professional services firms. SEE ALSO : How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms. 3) Guest blogging. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. Top 5 High-Return Techniques.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Blog, Publisher] Medium Is Becoming a Major Platform, for Better or Worse
    It was more of a blog than a website. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. All of these owned sites moved their archives and started publishing directly on the platform. On June 1, Grantland came back—sort of.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Blog, Publisher] 10 Metrics Every Marketing Team Should Track
    Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media. If you are a guest blogger, for example, you can measure the efficacy of your guest blog strategy through referral traffic. 2) Social media followers.
  • KAPOST  |  WEDNESDAY, JUNE 8, 2016
    [Blog, Publisher] Yes, Virginia, Brand Awareness Really Does Increase Sales
    Published case studies will include positive results for you to point to. The post Yes, Virginia, Brand Awareness Really Does Increase Sales appeared first on Kapost Content Marketing Blog. Once upon a time, a group of executives were listening to a presentation on what their marketing strategy should look like. One executive spoke up.
  • PUREB2B  |  TUESDAY, JUNE 7, 2016
    [Blog, Publisher] How to Use Content Syndication to Boost Your Blog Traffic
    These days, customers and businesses generally see corporate blogs as a credible source of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. How Does Content Syndication Work?
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Blog, Publisher] Let’s Make a Deal: Social Selling Technology
    These Leaders move beyond a transactional approach to engagement and publish their knowledge and expertise to build trust and credibility. What makes social selling—and its corresponding technologies—worthwhile to talk about on a marketing blog is the resulting opportunity to align with and leverage marketing efforts. Blog Feed
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Blog, Publisher] 10 Ways to Create Great Inbound Content for Your Association
    By setting goals, getting your team involved, and grounding your writing in a pre-established strategy, you can turn your blog, website and other content channels into a place you get engage with and inform potential customers. If you can consistently publish once or twice a week and do a big content offering once a quarter, do that.
  • HINGE MARKETING  |  MONDAY, JUNE 6, 2016
    [Blog, Publisher] How to Develop a Winning Go-to-Market Strategy for Your Firm
    Your blog posts should feature keywords they are likely to search for. This is finding research information that has been published. In our recent posts we’ve been sharing our perspective on the best strategies to drive organic growth and merger-and-acquisition-based growth. Go-To-Market Strategy Defined. These are your target clients.
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 6, 2016
    [Blog, Publisher] Social Media News You Should Know About
    Also, publishers can now choose who is able to […]. Ideas@Work Blog B2B Social Media MarketingSocial media is always changing. This post details some of the most important social media news and updates for the b2b space. Specifically, this post will look at Twitter, Facebook and Linkedin.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Blog, Publisher] 17 Data Visualization Tools & Resources You Should Bookmark
    Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. publishes tons of information and data on public opinion, social issues, and demographics in the U.S. It gives your readers context. Check 'em out. Price: Free. Price: Free.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Blog, Publisher] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    aim to publish resources that show the benefit of your product or service, without overtly selling. Use your blog to explore the issues that matter most to your buyer personas and to showcase interesting ways to use your solutions. Even lawyers and baristas command more trust than we do. Understanding NPS and the Trust Index. Unsplash.
  • CONTENTLY  |  THURSDAY, JUNE 2, 2016
    [Blog, Publisher] 5 Tips for Creating Shareable LinkedIn Posts
    Publishing a post on LinkedIn is easy. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account. If these experts work for your company, ask them to contribute a blog post that you can link to on LinkedIn, or even invite them to write a piece directly on the platform. Repurpose content.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Blog, Publisher] What are The Most Popular Social Media Tools?
    All photos published on Unsplash are licensed under Creative Commons Zero which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash. Already have a few blogs and websites that you check on a regular basis?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Blog, Publisher] How To Measure A B2B Social Media Program
    Publisher relationship development driven through social shares and networking. B2B Online Marketing Blog Social Media StrategiesA few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. The top three tactics that contributed to this success? Email, the website, and SEO. Social
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Blog, Publisher] How to Generate More Engagement (Without Creating More Content)
    You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. It’s easy to scale when implemented as part of your regular publishing schedule. Syndicate, Re-publish, and Re-promote. if it exceeds a certain standard.
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