• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. blogs anymore—they’re. of the “brand blog,”. workflows to publish content quicker? much room publishers have to grow. Publish or Perish” CMO report, content marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. Publishing quality content over time requires a healthy investment when you account. publishing more content often leads to diminishing returns. SEO, it may be better to publish fewer pieces of content that are. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Content Methodology: A Best Practices Report
    learning and iterating through each round of publishing. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. Content is being published, shared, and consumed everywhere—across dozens of. publishing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Staffing and Launching Your Content Marketing Program
    posts published in February. previous 18 months publishing three or four stories per. In February, stories published last year like “The. blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. brand and as a publisher.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Content Marketing Playbook: Strategy and Roadmap
    planning for a future in which GE would be a publisher, not just a marketer. be edited by a professional editor and publish it in a. publisher.” you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Evangelizing a Content Marketing Program
    So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. roadblocks can get in the way of your effort to consis- tently publish high-quality content and act like a media. process, hierarchy, and consistent publishing cadence. All rights reserved.
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Blog, Publisher] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    Publish at least 2 customer success stories of 350 words each by end of the quarter. Focus on content types (press release, blog post etc.) The post Strategy Before Tactics: 3 Simple Steps for More Effective Content appeared first on Kapost Content Marketing Blog. Related: The Ultimate Playbook for Your B2B Marketing Strategy.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Blog, Publisher] 7 SEO Tactics Most Marketers Ignore
    Last year Moz and BuzzSumo discovered that. “ 85% of content published (excluding videos and quizzes) is less than 1,000 words long. Does spending that much time on a blog post seem out of reach? Consider publishing less often, but with higher quality content. Blog post comments. But is that really true? Don’t believe me?
  • CONTENTLY  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] 5 Charts That’ll Make You Realize How Much Social Media Has Changed Since 2014
    The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. The world’s most-shared publisher isn’t your first, second, or third guess. But when broken down by publisher, feelings get a little murky. Think back to 2014. Not so!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] The Brilliance Behind the Ford Barking Lot
    In addition to video, we also publish blog posts, GIFs, cinemagraphs, interactive infographics, animations, split-depth GIFs, run online chats, and interactive  quizzes. ” And, since no blog post is truly complete without a good pun, Khan summed up this campaign perfectly. So I reached out to Ford to find out more!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Catchy Blog Title Formulas that Boost Traffic by 438%. Blog titles are such a small thing that non-content marketers think we probably whip up in a matter of seconds. Well … good content. Scoop.it
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. source=blog”]. Blog Marketing CommunicationsVideo is winning the content race. More often than not, we just can’t help ourselves from clicking play. But is it all rainbows and butterflies for marketers using video?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] How to Create a Video Marketing Strategy You Can Be Proud of
    Or simply use video blogs, culture videos, and company updates to connect with your audience on a personal level. Let’s face it, no one (including your customers) will get excited about your video strategy if you’re publishing another boring, screen capture video with a voice-over to show off your latest feature. Or maybe not.
  • VOLACCI  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
    When Pinterest tested publisher AMP pages in their iOS and Android apps, they found that AMP pages loaded four times faster and used eight times less data than traditional mobile-optimized pages. According to ampproject.org: 80% of publishers are realizing higher viewability rates. The majority of publishers are seeing higher eCPMs.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] Predictive Analytics: Why They Make Your Content More Impactful
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. Step 1: Line up several pieces of content.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] 5 Powerful Techniques To Boost Your Content Marketing
    As an example, many people pump out a lot of blog posts in a very short amount of time. basic blog template could be a headline, introduction, point, point, point, conclusion. Think outside the blog post box. Many businesses make the assumption that blogs are the major way to go when creating a solid content marketing plan.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Blog, Publisher] How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
    It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. “Depth of coverage” ranked last in how our readers graded the quality of the content published on the Content Standard. I remember the feedback well. It hurt, because it was true.
  • CONTENTLY  |  WEDNESDAY, JULY 27, 2016
    [Blog, Publisher] Why Dollar Shave Club Is Unilever’s Instagram
    DSC also sponsors the men’s interest blog  MEL , which publishes well-written content that has nothing to do with its brand. “Dorco’s blades are f*cking great.” DSC also doesn’t make a profit , at least not yet. So why did Unilever pay for it with the same amount of cash Facebook used to buy Instagram?
  • VIEWPOINT  |  TUESDAY, JULY 26, 2016
    [Blog, Publisher] How to Avoid Wasting 75% of Your Marketing Spend
    About the Author: James Obermayer is publisher of Funnel Media Group, LLC, which owns the Sales Lead Management Association, and the Funnel Radio Channel for streaming live internet radio programs and podcast replays. Guest BlogsMost companies admit to generating only a 10-25% follow-up of their sales inquiries.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Blog, Publisher] It's Not About The Release Anymore. PR is Now Social PR.
    Our native advertising must make sense with the platform - an interior home design blog for instance - and be appealing to the audience - who wants to read about design trends and materials. Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. Say that after two cocktails.)The
  • HINGE MARKETING  |  TUESDAY, JULY 26, 2016
    [Blog, Publisher] How Thought Leadership Marketing Can Generate Referrals for Your Firm
    Blog posts and articles (20 percent of respondents). Blogging, however, can be put into place sooner and put you on the fast track to thought leadership success. Each freely dispenses its knowledge in a blog that supports the firm’s position as an industry expert. Is your AEC firm interested in selling its services?
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Blog, Publisher] I’m an influencer, pay me more!
    Medium could be the (or a) future of online publishing. No matter how many times lists of transgressions are published, PR practitioners continue to p**s off journalists. WordPress’s imminent update, and the woes of news publishers on Facebook. Lucky for me, a major focus of our time together was influencer marketing.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Blog, Publisher] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    And here was a new opportunity to help shape an industry, develop a new publication, and help determine how the company went to market. I was so excited to learn the ropes of publishing content, but little did I know that this would be a baptism by fire. Reaching a sustained publishing cadence was a big, personal accomplishment.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Blog, Publisher] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    landing page for a guest blog post. Add an opt-in form to the navigation column on your blog. Add opt-in forms to the close of every blog post – unless you’ve got a lead gen offer there that’s better. The area right below the close of a blog post is valuable real estate. Plenty of subscribers. Don’t buy subscribers.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Blog, Publisher] 5 Steps You Need to Follow to Start a Blog
    Opentopic blog >> xoombi.com Starting a blog can be tough: There’s a lot of steps to think about and the process of creating, publishing and promoting content can be daunting. recently checked out Neil Patel’s webinar “1,000,000 Visitors/Mo and Counting: How to Create a Blog that Doesn’t Suck.” If you’re going to take.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Blog, Publisher] How to Align Your Content Marketing Strategy and Plan
    When you’re building a content marketing strategy, you probably have big goals on your mind: you want to publish amazing infographics, blog every day, and build a rigorous editorial calendar. Content marketing cycles are less agile than media publishing cycles. Here are a few tips to guide you: 1. Commit to Less.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Blog, Publisher] Why Publishers Need to Walk Away from Facebook
    Opentopic blog >> adweek.com In late June, Facebook once again announced a News Feed algorithm change–this time to focus more on friends and family content, and less on brands and publishers–a change that’s not all that surprising since Facebook is organized around who you know. Marketing ROI Cmo marketing roi
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2016
    [Blog, Publisher] Data In. Data Out. The Secret to Data Driven Marketing
    Now this is not really a blog post about the workings of inter-office politics, but I do suggest that you find out who is responsible for the source that the data is in and then you educate them on why you need it.

. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.”
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Blog, Publisher] 28 of the Best Instagrams to Follow for Design Inspiration
    He's been working on a lot of editorial pieces lately, which he posts proudly on his Instagram -- along with other, often-whimsical illustrations both as sketches and as final, published projects. 4) Jamel Saliba: @melsysillustrations. What if I told you you could visit an art gallery. from the comfort of your own home? Graphic Design.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Blog, Publisher] Finally, the truth about social media and customer engagement
    When I write a blog post people love, I still get a ton of engagement on Twitter. I get comments on my blog. I may even get an email with an observation or a question about what I wrote. Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W. Schaefer.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Scribble Market – Munich shooting – LIVE REPORT
    ScribbleLive allows users to create live stories on the Internet, to invite others to participate in those live. The post Scribble Market – Munich shooting – LIVE REPORT appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Why Cisco Is Hiring Over 200 Content Marketers
    There’s no shortage of platforms to publish on today. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “Her vision is to be a leader in real-time personal marketing communications.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Why Cisco Hired Over 200 Content Marketers
    There’s no shortage of platforms to publish on today. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “Her vision is to be a leader in real-time personal marketing communications.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Ensighten Completes Impressive Q2; Now Has Contracts With 6 of the Top 10 Most Valuable Brands in the World – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opento
    The post Ensighten Completes Impressive Q2; Now Has Contracts With 6 of the Top 10 Most Valuable Brands in the World – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opento appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] How To Use A Blog Planner For Outstanding Marketing Results – @CoSchedule – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Organize all of your blog planning in one easy-to-manage central hub. Publish consistently and fill the gaps in your posting schedule. Hit every deadline by following a repeatable workflow that will help you publish on time. Help your team communicate and edit projects easily.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Blog, Publisher] Content Marketing Manager job with Spartz – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Our editors cover the best stories, which our publishing platform shares with the right audience. Dose’s predictive technology detects “stories worth sharing”.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Blog, Publisher] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Catchy Blog Title Formulas that Boost Traffic by 438%. Blog titles are such a small thing that non-content marketers think we probably whip up in a matter of seconds. Well … good content. Scoop.it
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Blog, Publisher] The Psychology of Viral Content
    Consider this blog post from Bulimia.com that reimagines superheroes with the help of Photoshop. In a little over a week, the campaign was covered by publishers in 20 U.S. Some marketers might argue that no one can predict content’s viral potential. The result? Nearly 1,300 press mentions and more than 100,000 social shares.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Blog, Publisher] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content  published in 2016. Catchy Blog Title Formulas that Boost Traffic by 438%. Blog titles are such a small thing that non-content marketers think we probably whip up in a matter of seconds. Blog Content Marketing
  • ACT-ON  |  THURSDAY, JULY 21, 2016
    [Blog, Publisher] Long-Form Content vs. Short-Form: Which Gets the Results You Want?
    Yet recent findings show that not only do people read long-form blog posts, they also actually prefer them. Internet marketing company WordStream made the switch in 2012 to long-form blog posts. Despite this, there is 16 times more blog posts, articles and other content with less than 1,000 words. How long is long enough?
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] Content Marketing Manager job with Spartz – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Our editors cover the best stories, which our publishing platform shares with the right audience. Dose’s predictive technology detects “stories worth sharing”.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] Ensighten Completes Impressive Q2; Now Has Contracts With 6 of the Top 10 Most Valuable Brands in the World – Opentopic
    The post Ensighten Completes Impressive Q2; Now Has Contracts With 6 of the Top 10 Most Valuable Brands in the World – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] Ensighten Completes Impressive Q2; Now Has Contracts With 6 of the Top 10 Most Valuable Brands in the World
    The post Ensighten Completes Impressive Q2; Now Has Contracts With 6 of the Top 10 Most Valuable Brands in the World appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] The 9 Circles of B2B Marketing Hell
    It’s more valuable to create a single great blog post or highly educational ebook (“great” meaning they drive opportunities and revenue) over multiples of either of those that only drive a ton of unqualified leads. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Think about it.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] Does Your B2B Marketer Plagiarize like Melania Trump?
    keep a folder (at first physical, now on Evernote) of these observations and solutions that feeds ideas for my blog posts on my B2B Marketing Traction blog. My blog posts are original and designed to add value for my clients and prospective clients. It is not OK to copy other marketer’s stuff. Here’s an example.
  • CAPTORA  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
    In my previous blog post, I talked about convergence of MarTech and AdTech and its potential impact on digital marketing as we know it. The advertising industry has led the charge when it comes to building platforms that allow advertisers, publishers and agencies to operate in a cross platform world. The World of Local Optimization.
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] Introducing Analytics for PDFs (and More!)
    Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. Using version control to optimize, correct, and tailor content that’s already been published. What is it? ” (Thanks, guys!
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] We All Want Awesome Content, Here’s How to Start Making It
    How can a blog post, a podcast, or a white paper be awesome if you don’t really believe everything you’re saying? Have you slogged through a blog post that you didn’t want to write, didn’t really care about, and didn’t care if other people cared about it? But let’s just take a step back for a second. That’s it. Now, get busy creating!
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. Blog New ResearchVideo is winning the content race. More often than not, we just can’t help ourselves from clicking play. But is it all rainbows and butterflies for marketers using video? Maybe not …. How does it get to this point?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Add this to the fact that as much as 90% of a buyer’s journey being self-directed, as reported in the Forrester Research report  “ Don’t Let Muddled Messaging Compromise Customer Experience,” published 2015, and the stakes have never been higher. Ease of Use. Low Burden to IT. But this isn’t scalable, is it? Vision.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    recently spoke with him about how Ipswitch, a Skyword client, has been able to connect with its desired audience through its blog. There wasn’t a passion or desire to connect with our audience, or even cultivate an audience. I am not sure we had a blog that didn’t have a product name in it somewhere. And of course, armor.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] 4 Simple Secrets to Optimal Content Scheduling
    ” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. To get your content distribution plan up to parr, here are a few great secrets that will help you create the optimal publishing schedule. 1. Try posting in the morning first.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] Content Marketing Manager job with Spartz – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Our editors cover the best stories, which our publishing platform shares with the right audience. Dose’s predictive technology detects “stories worth sharing”.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Blog, Publisher] Content Marketing Manager job with Spartz – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Our editors cover the best stories, which our publishing platform shares with the right audience. Dose’s predictive technology detects “stories worth sharing”.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Blog, Publisher] How the FT plans to turn its content studio into a full-service agency – Digiday
    Opentopic blog >> digiday.com The Financial Times has big plans for expanding its content studio into a full-service agency. And, naturally for a paywalled publisher, much of. Until now, it’s been adept at the delivery and distribution side of branded content, but not creative production.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Blog, Publisher] Content Marketing Manager job with Spartz – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Our editors cover the best stories, which our publishing platform shares with the right audience. Dose’s predictive technology detects “stories worth sharing”.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Blog, Publisher] Three obstacles brands must overcome to become content publishers
    Opentopic blog >> thedrum.com The fact that both Pepsico and Mondelez are developing content marketing strategies is not unexpected. The post Three obstacles brands must overcome to become content publishers appeared first on Opentopic. Content marketing is not a new strategy, in fact content is as.
  • CONTENTLY  |  TUESDAY, JULY 19, 2016
    [Blog, Publisher] Infographic: The History of Content Marketing
    That’s when Benjamin Franklin first published his annual “Poor Richard’s Almanack” to promote his printing business. Makes you think twice about labeling brand publishers as innovative, doesn’t it? They’re 284 years behind. Just kidding. Media Infographic
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Blog, Publisher] If you post it will they come?
    Finally, I copy my Biznology posts onto the blog on my ChrisAbraham.com site with a link back to Biznology. So, that’s what’s going to happen the moment I click Publish. I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. Like this post?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Blog, Publisher] 20 Online Marketing Tools That Boost Campaign Results
    How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” How we use it : This is an invaluable tool for our content team when creating blog posts for clients. B2B Online Marketing BlogSEO Tools. SERP Snippet Optimization Tool. What is it? What is it?
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Blog, Publisher] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    The most recent post from your blog. Okay, not the most creative suggestion, but blogs take a lot of work to maintain, so when you publish a new post, the best promotion you can do for it is including it in your email newsletter. This new blog post announcement from Alexa is nice and simple, but it covers all the bases.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Blog, Publisher] Content Marketing Manager job with Spartz – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Our editors cover the best stories, which our publishing platform shares with the right audience. Dose’s predictive technology detects “stories worth sharing”.
  • HALEY MARKETING  |  MONDAY, JULY 18, 2016
    [Blog, Publisher] Does Your Content Marketing Strategy Lack Action?
    You hear it more and more, and you see all of your competitors blogging. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic, establishing thought leadership, and answering the questions your audience is searching for answers on. You publish your blogs regularly.
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Blog, Publisher] Why Silent Facebook Video Is So Popular
    Publishers report that a staggering 85 percent of Facebook video views happen without sound, according to Digiday. In this sound-free, autoplay environment, brands and publishers are clamoring to find new ways to communicate without audio while capturing user attention. But not all companies are keeping up with the trend.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Blog, Publisher] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. Showcase the company's thought leadership, whether that's by including a list of recent blog posts or articles about the company in the press. It can be as simple as a button leading to your blog.
  • OPENTOPIC  |  SUNDAY, JULY 17, 2016
    [Blog, Publisher] Content Marketing Manager job with Spartz – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Our editors cover the best stories, which our publishing platform shares with the right audience. Dose’s predictive technology detects “stories worth sharing”.
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [Blog, Publisher] Content Marketing Manager job with Spartz
    Opentopic blog >> jobs.campaignlive.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Our editors cover the best stories, which our publishing platform shares with the right audience. Dose’s predictive technology detects “stories worth sharing”.
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [Blog, Publisher] Scribble Market – Coup attempt in Turkey – LIVE REPORT
    ScribbleLive allows users to create live stories on the Internet, to invite others to participate in those live. The post Scribble Market – Coup attempt in Turkey – LIVE REPORT appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Blog, Publisher] Marketing Automation Software To Drive User Engagement
    Opentopic blog >> gsmszalon.hu We know that small enterprise house owners have no shortage of tasks on their each day to-do lists , and we’re right here to help you shorten it much more. The post Marketing Automation Software To Drive User Engagement appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Blog, Publisher] 10 Insanely Good Reasons You Should Publish On Medium
    Opentopic blog >> wordstream.com We all want to make our content go farther. The post 10 Insanely Good Reasons You Should Publish On Medium appeared first on Opentopic. Your most loyal readers will read your content, of course. While feeding your. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Blog, Publisher] Marketing Manager -Healthcare Events (30103348) – Opentopic
    Opentopic blog >> opentopic.com Fantastic opportunity for a talented marketing manager to join a market leading media publishing and events business. This role sits within their Healthcare division, the largest and fastest growing revenue and customer division within this global organisation. Marketing ROI Cmo marketing roi
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Blog, Publisher] 8 Killer Tips for More, Better, Earned Media
    You can manage these to publish and disseminate your content, such as blog posts, case studies, white papers, newsletters, or other pieces of content that you created. And when a top influencer includes your company in a roundup blog that features the top 10 apps of the year – that too, is earned media. Use influencer marketing.
  • OPENTOPIC  |  THURSDAY, JULY 14, 2016
    [Blog, Publisher] Social Media Etiquette for Businesses
    Opentopic blog >> internetbillboards.net More and more businesses of today are finding out how the power of using social media can give their organization more exposure and greater success. Before you start going off and signing up for. The post Social Media Etiquette for Businesses appeared first on Opentopic.
  • OPENTOPIC  |  THURSDAY, JULY 14, 2016
    [Blog, Publisher] Marketing Manager -Healthcare Events (30103348)
    Opentopic blog >> reed.co.uk Fantastic opportunity for a talented marketing manager to join a market leading media publishing and events business. This role sits within their Healthcare division, the largest and fastest growing revenue and customer division within this global organisation. Marketing ROI Cmo marketing roi
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Blog, Publisher] The Brilliance Behind the Ford Barking Lot
    In addition to video, we also publish blog posts, GIFs, cinemagraphs, interactive infographics, animations, split-depth GIFs, run online chats, and interactive  quizzes. ” And, since no blog post is truly complete without a good pun, Khan summed up this campaign perfectly. So I reached out to Ford to find out more!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Blog, Publisher] 6 Tools for Automating B2B Social Media Marketing
    Once you set up your publishing times, you can save hundreds of updates into your queue. These can be set to go out at the publishing times (in order), and you can set specific dates and times for publishing. B2B Online Marketing Blog Social Media StrategiesThat doesn’t change, no matter the target audience. Buffer.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Blog, Publisher] The Brilliance Behind the Ford Barking Lot
    In addition to video, we also publish blog posts, GIFs, cinemagraphs, interactive infographics, animations, split-depth GIFs, run online chats, and interactive  quizzes. ” And, since no blog post is truly complete without a good pun, Khan summed up this campaign perfectly. Blog Video TrailblazersGet the Guide.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Blog, Publisher] Who Should Nurture B2B Leads with Social Media?
    In an earlier blog post on social selling , I discussed the need to better equip sales staff on how to use channels like LinkedIn to build relationships—but virtually any employee can act as a nurturing point if they’re empowered to do so. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Blog, Publisher] Are You Missing this Vital Ingredient In Your Content Strategy?
    Opentopic blog >> unbounce.com Focused content… infinitely better than blurry content. You end up publishing a post that isn’t the quality you’d like. Image via Shutterstock Deadlines loom. Good writers are hard to find. And even the good ones will miss deadlines or disappear when you need them most. Or a post.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Blog, Publisher] Oh My! We Have A Content Problem, Say Marketing Execs
    Opentopic blog >> marketinginsidergroup.com There’s a lot of crap content coming from brands. Even the best publishers are interrupting us with ads every chance they get. And the traditional agencies are chasing old ideas about consumers being OK with bad creative. Mobile ads are a disastrous afterthought. The post Oh My!
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Blog, Publisher] Ask the Expert: Ann Handley on Creating Bigger, Braver, Bolder Content Marketing
    Opentopic blog >> business.linkedin.com When you publish content, it’s competing with everything else that has ever been published in the history of mankind. It’s competing with blogs, social media streams, listicles, YouTube playlists, and every other distraction of the modern age.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Blog, Publisher] 5 Ways to Win with Web Personalization
    From there, the sky is the limit because you can clone templates, create customized templates, build web campaigns, and publish to the web in just minutes. Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should  crave web personalization. It doesn’t take a web team to implement.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Blog, Publisher] Why Your Brand’s Content Strategy Should Cover the News
    Content marketing is typically thought of as how-to articles, listicles, or blog posts. Instant Articles offer mobile users content from top publishers that loads up to 10 times faster. Improved search functionality means you can search for just about any topic and find relevant and timely content from friends or publishers.
  • SNAPAPP  |  WEDNESDAY, JULY 13, 2016
    [Blog, Publisher] Hitting the Emotional Core: Talking Resonance With Jessica Mehring
    And she published something – it was a blog post called “ Calling B.S. She doesn’t publish every single day. She publishes when she has something valuable to say. When I see one of her emails pop up in my inbox alerting me that she’s got a new blog post, I rush to read that. Check out our conversation below!
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Blog, Publisher] Marketing Performance Management: Tactics to Increase ROI
    For example, how many blog posts you want to publish, how many events you want to sponsor, or how many webinars you want to produce. Marketing Performance Management is the process of tracking marketing campaigns to evaluate performance, and then using that performance data to inform future budget decisions. Budgeting. Numerical Goals.
  • WRITTENT  |  TUESDAY, JULY 12, 2016
    [Blog, Publisher] 640+ Power Words That Sell to Maximize Your Conversions
    In 1963, David Ogilvy published a list of what he believed to be the 20 most persuasive words in advertising. Words for Popular Blog Post Headings. According to The Oribi Blog , the most popular blog post headings included these words. Blog post. New blog post. That’s why we’ve done the hard work for you.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Blog, Publisher] How to Create a Video Marketing Strategy You Can Be Proud of
    Or simply use video blogs, culture videos, and company updates to connect with your audience on a personal level. Let’s face it, no one (including your customers) will get excited about your video strategy if you’re publishing another boring, screen capture video with a voice-over to show off your latest feature. Or maybe not.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 12, 2016
    [Blog, Publisher] How Talent, Data and Technology Foster Marketing Team Optimization [Interview]
    In the “Essential Framework for Optimizing Marketing Performance” report published by Allocadia, research shows that the most optimized marketing teams come from organizations that have best-in-class talent, data, and technology. B2B Online Marketing Blog Marketing Interviews marketing martech optimization sales enablement
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Blog, Publisher] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    If it hasn’t by the time this blog post was published, it’s on pace to quickly pass more users than twitter on Android devices – in less than a week! Striking when the iron is hot. . The difficulty comes in not making it feel forced and creating a natural connection with your target audience. Yes, I said Pokemon. resume review?
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Blog, Publisher] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    For example, if you have a corporate blog, you’d like sessions, users, and page views to be high. Your email content strategy should be treated like its own publishing destination —just like you do your blog, videos, or other major owned or curated content hub. 3. How do you define leadership in business? Marketing ROI
  • ACT-ON  |  TUESDAY, JULY 12, 2016
    [Blog, Publisher] 5 Questions to Ask Before Starting a Newsletter
    But despite that rumor, most of the B2Bers who publish a newsletter have good things to say about them. 60% of them say they’re effective. A 60% success rate may not be wild success, but newsletters are ranked higher than even blogs or infographics in terms of their effectiveness. Thinking about a B2B newsletter launch? Test frequency.
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Blog, Publisher] How to Attract More Readers to Your LinkedIn Posts?–?According to a LinkedIn Editor
    A year ago, LinkedIn Executive Editor Dan Roth announced that a million people were blogging on LinkedIn. Today more than 150,000 blog posts are published each week. With more than 430 million members worldwide, LinkedIn offers an unrivaled platform for publishing insights. Cognitive Technology Cmo cognitive technology
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Blog, Publisher] The Style Guide for Progressives That Will Make You Rethink Your Language
    Last year, NPR published a blog post titled “Help A Blind Person Identify Everyday Things.” ” This sort of language is fairly common, probably not something that would offend most people. Instead, many prefer that writers refer to the subject as a person who is blind. The goal is to get that conversation going more.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Blog, Publisher] The Style Guide for Progressives That Will Make You Rethink Your Language
    Last year, NPR published a blog post titled “Help A Blind Person Identify Everyday Things.” ” This sort of language is fairly common, probably not something that would offend most people. Instead, many prefer that writers refer to the subject as a person who is blind. The goal is to get that conversation going more.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Blog, Publisher] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    No one in the traditional media industry comes even close: He has almost 40 million more subscribers than IGN , the most popular game publisher on the platform. It’s also a sign that influencer marketing appears  more in the crosshairs of the FTC than native advertising from traditional publishers. The problem? ” 3.
  • NETLINE B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Blog, Publisher] B2B Marketers Beware: Do you know where your leads are coming from?
    Typical web publishers—and even print publishers—have an audience that is traditionally semi-static. In today’s competitive high cost-per-click world it can be tough for a web publisher to justify paying for search and display to drive traffic to their website. With no new names to reach, what’s a publisher to do?
  • INFER  |  MONDAY, JULY 11, 2016
    [Blog, Publisher] 3 Growth Hacks to Boost Revenue Upwards of 10%
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Every sales leader, in every company, is searching for a killer growth angle. We all want to know how to squeeze more out of our pipeline. However, this isn’t a code many people can easily crack. Tips for Finding the White Space in Your Pipeline.
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