• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog, Publisher] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. or +1 877.762.9726 Related Research Recently published Gleansight benchmark reports that may be of interest to senior. Entire content © 2012 Gleanster, LLC. All rights reserved. terms of use.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog, Publisher] How to Accelerate the Growth of Your B2B Blog
    Publish. If only growing a business blog was that simple Write. Share. Repeat.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog, Publisher] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. For example, a large publisher is using the tool to. in various industries, including financial services, travel, media and publishing, already rely on GX Software. All Rights Reserved. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog, Publisher] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Blog, Publisher] An A to Z of Content Marketing Best Practices
    Use your blog as a content engine by reformatting what you publish there into ebooks, infographics, SlideShares and more. Also make sure you’ve got your blog set up for maximum lead generation. Blogs are particularly effective for that. Every piece of content you publish should have a call to action. The bad part?
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Blog, Publisher] How 3 U.K. Companies Became High-Class Publishers
    Real Views  may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real-estate company that produces it, the site has become so much more. “We see it as more of a brand journalism site,” said Madeleine Little, JLL’s director of global marketing. While U.K. and U.S. As U.K. ” Barclaycard.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Blog, Publisher] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post. Ginny Soskey, manager of HubSpot's Marketing Blog, agrees.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Blog, Publisher] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    On this week’s episode of Publish or Perish , podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. Listen to this episode of Publish or Perish to hear Jon and Jeff’s 5 Tips for Leveraging Salesforce Chatter—or find an overview of the conversation below.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Blog, Publisher] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    In November 2016, they wrote this on their official blog : "We’re here to make a bold claim. Another important takeaway from her piece is this: "Even Snapchat stories must uphold the same standards as anything else published by The Times. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Blog, Publisher] Most Valuable Publishers
    What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. The post Most Valuable Publishers appeared first on The Content Strategist. and Turner Sports.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Blog, Publisher] Beyond the Blog
    These sites are visual proof that brands can, in fact, be publishers. But it’s becoming clear that publishers need to have more than a homepage. And if brands want to continue to earn the publisher title, they’re going to have to change. I’d Like to Buy the World a Platform. Media Social Blog Featured
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Blog, Publisher] B2B Marketing Strategies that Raise Visibility and Win New Business
    Guests posts are just that: your blog posts or articles, published on another firm’s blog or online publication. Less formal than a firm overview video, casual blog-type videos are easy to create and a great way to capture interest and create a flood of links back to your firm’s website. 2: Social Media. what goes?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Blog, Publisher] 8 Reasons Super Specialized Companies Should Embrace Inbound
    This means you can rank on page one, in most cases almost immediately, by optimizing web pages and publishing content around the search terms in your business. 2) You get immediate gratification. We created a blog for a company that excels at creating hermetic seals for implantable medical devices. call them “superniche” companies.
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Blog, Publisher] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    Yes, that’s the company I work for and, yes, this is a post that I myself published. I’m not at all ashamed to admit that I completely missed the mark on this one:  . Until you hit “Publish,” there’s no way to know exactly how far your Facebook content will move. But so-help-me Mark Zuckerberg, I will never stop trying. The image.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Blog, Publisher] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. That's the kind of blog that drives results. without publishing another post. Intrigued?
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Blog, Publisher] How Major Brands Are Winning Through Episodic Content
    Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. But episodic content doesn’t include only video; it can include a blog series, images, or audio. Blogs, whitepapers, and social content are now a crucial piece of a modern marketer’s digital strategy. So
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Blog, Publisher] The Seductive Power of the Dark Side [Rented Land]
    Simply put, once you publish on someone else’s platform, you do not own the subscribers or assets associated with that content. In fact, there’s as much land as you want, and what you make of it is up to you as a publisher.”. Medium, another growing “network,” is making the case for becoming THE publishing platform on the web.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Blog, Publisher] 10 Very Smart People Weigh In on How to Rethink Marketing
    Founder, The Marketing Technology Blog, @douglaskarr. It wasn’t exactly a random survey. We reached out to ten people we think are smart and interesting, and we asked them: What does it mean to “rethink marketing?” How might you do that? We got ten answers: 1.Gerry Murray. Research Manager, IDC, @murray_gerry. 2.Daniel Newman. Who wouldn’t?
  • OPENTOPIC  |  SATURDAY, APRIL 23, 2016
    [Blog, Publisher] What is a data management platform? (DMP) – Martech Landscape
    Opentopic blog >> marketingland.com Data management platforms (DMPs) are used by digital advertising buyers and publishers to store and manage audience data, often from multiple sources. data management platform is software that. Marketing Technology Cmo undefined
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Blog, Publisher] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    But it’s not just major publishers. ” Thinx’s blog,  Periodical , is rich with educational information surrounding women’s empowerment and all things feminism. Today, HelloFlo publishes dozens of daily articles to nurture multiple aspects of the female experience: period, mind, and body. WE TRIED, THOUGH.”
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Blog, Publisher] Applying Growth-Driven Design to Ecommerce Websites
    Are there certain blog post topics that get the most views? As you analyze this data and continue to draw conclusions, make sure that you also publish all of your important findings in a central location that everyone in your company can see and take advantage of. As such, it is particularly valuable for ecommerce retailers’ websites.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 22, 2016
    [Blog, Publisher] 3 Features Content Marketing Technology Needs to Provide
    You’ve been told for years that you need to act like a publisher and one of the best ways to do that is to schedule content across channels from one centralized location. What day a particular blog post is running is just part of the picture. The same principle is applicable to content marketing. Integrated Marketing Stack.
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Blog, Publisher] Don’t Ignore Millennials In Your Email Marketing Strategy
    Not everyone reads the blog content every time you hit publish on your website. (I’m sorry, it’s true). You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?”. recent study by Adestra shows that yes, they do read emails. Let’s look at some of the key takeaways.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Blog, Publisher] 12 Free Tools to Create an Awesome Blog Tech Stack
    Think back to some of your favorite blog posts. Were there features or formats that engaged you and made you think, “I want my blog to look like that” or “that’s a great title, how did they decide on that?” . 12 Free Tools for Creating Powerful Blog Content. 1.  HubSpot’s Blog Idea Generator. What did they look like?
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Blog, Publisher] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    According to Jeff Herrmann, the host of Publish or Perish podcast , it’s a little bit of both. Listen to this week’s episode of Publish or Perish to find out how SSI can help you understand your LinkedIn activity, how the measurement breaks down, and why you shouldn’t take it too seriously. Blog FeedWhy do you think this is?
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Blog, Publisher] Is It Morally Okay to Ghostwrite Thought Leadership?
    The recipes were published in a highly respected U.K. Ghostwriting isn’t just an issue in journalism and blogging. Across the publishing world, I believe we should give more thought to whether it’s okay to continue ghostwriting without any sort of disclosure. magazine, which really shocked me at the time. Due credit.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Blog, Publisher] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting. Here at HubSpot, all different teams have used it for years for everything from project management to our blog's editorial calendar. Content Marketing Management Blog Daily TacticalAnd why shouldn't we?
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Blog, Publisher] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    It’s used—incorrectly—by many brands that start a blog and want to play journalist. Sponsored content is just one type of native advertising—the brand-sponsored articles and videos that appear on the sites and social platforms of publishers and influencers. You need to publish enough to grow an email newsletter. Snapchat)?
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Blog, Publisher] Under the Influence
    Native advertising on publisher sites has come under fire for sometimes deceiving and confusing readers. In a Digiday article, Todd Krizelman, co-founder and CEO of MediaRadar, an ad data firm, estimated that only 30 percent of publishers were in compliance with the rules and that 26 percent do not disclose at all. collab). www.liketk.it/2a6lZ
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Blog, Publisher] Digital Marketing 2016: Top 100 Influencers and Brands
    anticipate that in either the US or the EU, some form of government action will arise (in the US, most likely due to lobbying AKA our legalized system of bribery) to “protect the interests of publishers and journalists who serve the public good.” WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd.
  • JUNTA 42  |  WEDNESDAY, APRIL 20, 2016
    [Blog, Publisher] 4 Things Effective Enterprise Marketers Get Right [Exclusive Research]
    If you’ve read any of my blog posts about the prior reports, you know that a pattern emerged from our last round of research: Marketers reported lower overall effectiveness with content marketing compared with a year ago. My take: Just because we can publish, doesn’t mean we should. Each one has focused on a specific vertical.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Blog, Publisher] Why Programmatic Advertising is Gaining Momentum
    Impression exchanges—which are essentially auction houses, like Google AdWords , for display banners—allowed publishers to monetize inventory that could not be sold direct or through an ad network partner.   In these early days, the inventory was remnant and very long tail. Blog FeedIt is, put simply, the automation of media buying.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Blog, Publisher] 8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)
    Before you publish your next piece of content, check out this helpful proofreading checklist. Content Marketing Blog Daily TacticalI’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? When we make a mistake once, we usually don’t make it again. Let's walk through them. These. Those.
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Blog, Publisher] The Content Hub: The Strategy 60% of Top Content Brands Are Using
    Wasted content means that some amount of time, money, or effort went into the creation of a digital content asset, but it cannot provide value because the content never gets used, published, or distributed. However, quickly, your post is buried by a dozen other blogs and, eventually, lost. Content is published, but never found.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Blog, Publisher] How Your Startup Can Overcome Content Marketing Challenges
    If your blog, detailed product pages, customer reviews, and how-to guides aren’t online (or are thin), does your business really exist? Engagements can be as simple as a few blog posts a month written around a prescribed topic or keyword set. Beginnings are hard. Remember the comfort of blanket forts when you were a kid? Guess what?
  • FATHOM  |  THURSDAY, APRIL 14, 2016
    [Blog, Publisher] This Week in Publish or Perish: Going Rogue with Video Publishing
    In this week’s episode of Publish or Perish , podcast host Jeff Leo Herrmann is joined by Jon Pogact, Director of Marketing at Fathom. Listen to the Publish or Perish podcast and become a launchpad for your brand. The post This Week in Publish or Perish: Going Rogue with Video Publishing appeared first on Fathom.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Blog, Publisher] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    They all publish content on Medium. He publishes an ongoing series on advanced cat grooming techniques. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. Writing Responses 3) How to Write & Publish on Medium a.
  • ACT-ON  |  THURSDAY, APRIL 14, 2016
    [Blog, Publisher] How to Write Headlines That Get Shared And Drive Traffic
    Headlines make the blog post. They can make or break a blog post, an eBook, a webinar – you name the content format. The only way to tell what’s actually going to work is to either go ahead and publish your content, or try to test the headline before you publish. 2. It’s just a few little words – how hard could that be?
  • OPENTOPIC  |  WEDNESDAY, APRIL 13, 2016
    [Blog, Publisher] Facebook Messenger: inside Mark Zuckerberg’s app for everything (Wired UK)
    Opentopic blog >> wired.co.uk This article was first published in the November 2015 issue of WIRED magazine. Be the first to read WIRED’s articles in print before they’re posted online, and get your hands on loads of additional content by subscribing online. Marketing Technology Cmo Digital Marketing undefined
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Blog, Publisher] How to Turn Anyone Into a Blogger
    As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. That’s because maintaining a regular blogging schedule can be extraordinarily difficult. Research has shown that 15 blogs a month can generate 1,200 new leads each month.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Blog, Publisher] The Top B2B Website Marketing Metrics
    You need to include keywords on important pages of your website—from service pages to blog posts—to help people discover the relevant information you publish. When it comes B2B website metrics, there’s so much information out there that it can be a bit overwhelming. Search Engine Optimization. But what, exactly, is SEO? Sessions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2016
    [Blog, Publisher] The Dark Side of Email Deliverability
    The only senders that consistently benefit from these are the more challenging verticals such as publishers. There’s much more to come on this topic in future blogs. I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. This sender does a great job with deliverability.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Blog, Publisher] Should You Pay for Content Distribution?
    As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. It’s content that looks and feels much like the content usually found in a publication, but published by a brand. Far from it, in fact. Out of toothpaste?
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Blog, Publisher] 10 Ideas for Personalizing Your Content
    We recently published a stackie for the MarTech Conference that features a device specific design. Optimize Content Based on Referral If your user is coming from a social network such as Facebook, consider providing a different experience than users visiting from paid search or blog site. According to Scott P.
  • KAPOST  |  MONDAY, APRIL 11, 2016
    [Blog, Publisher] Taking Action to Turn Content Into Revenue
    Myth 1: If I publish content, I’ll reap the rewards. Just becoming a publisher is not enough. Myth 2: If I publish more content, I’ll get buyers to move through the purchasing process faster. Publishing content every day at 9 a.m. In fact, the “need” to publish quickly leads to useless, irrelevant content.
  • HUBSPOT  |  SUNDAY, APRIL 10, 2016
    [Blog, Publisher] 23 Better Alternatives to the “Just Checking In” Email
    This post originally appeared on HubSpot's Sales Blog. Reference a relevant blog post they just published. Send them a blog post your company has just published. To read more content like this, subscribe to Sales. Just checking in" emails are the worst. You don’t need to say it again. Cheers, [Your Name].”. email.
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Blog, Publisher] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    The rise of the publishing platform specialist (27:40): As publishing companies grapple with emerging online platforms like Facebook’s Instant Articles and Snapchat’s Discover channel, a new job function is rapidly being created: the platform relationship specialist. This week’s show. Recorded live April 1, 2016; Length: 54:32).
  • HUBSPOT  |  FRIDAY, APRIL 8, 2016
    [Blog, Publisher] How to Fall in Love With Writing Again
    But, Neil, I need content for my blog!". But do you need low-quality content for your blog? In a study published by the Academy of Management Journal , researchers rounded up a study group comprised of people who were discouraged over their job loss. Content Marketing Blog Daily TacticalYou just want to quit. Of course.
  • CINTELL  |  THURSDAY, APRIL 7, 2016
    [Blog, Publisher] How Marketers Use Data to Develop Personas
    Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from  when both Apparao and myself worked at the organization  in the past. B2BZone b2c BlogToday, many companies are using their existing contact database to formulate personas. Source: NetProspex.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 7, 2016
    [Blog, Publisher] How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]
    When Accenture published its “Content: The H2O of Marketing” report in February 2016, its statistics showed that the majority of marketers have more digital content at their fingertips than they did two years ago. B2B Online Marketing Blog Marketing Interviews content marketing digital marketing marketing
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Blog, Publisher] 10 essentials missing from your business website
    It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. Business Blog.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [Blog, Publisher] What Every B2B Marketer Needs to Know About Readability
    Is the content you publish engaging enough? It’s probably not even your company that’s publishing this gruesome stuff. Somehow, it seems like B2B marketers and publishers have decided it’s okay to write turgid content. They might also make a nice checklist to use before you publish. This is nothing new. Typography.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Blog, Publisher] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    More traditional publishing-centric channels, like television, radio, and print, rank far lower. Author: Sanjay Dholakia Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. So what does this mean in practice?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 6, 2016
    [Blog, Publisher] How to Create a White Paper: Get Found Online and Grow Readership
    CAST Your Net: A is for Assets. I’ve been blogging about ways to grow your reader base using this memory device: C ontent. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. ssets. ocial Media. How to Create Your Whitepaper.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Blog, Publisher] What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
    Read this blog post to learn how and where to find accurate, compelling data.). Remember to use good judgment when newsjacking -- the last thing you want to do is publish inaccurate information or offend anyone. Learn how to add a trackable link to your Instagram bio by reading #6 in this blog post.). the list goes on.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Blog, Publisher] 8 Killer Tips for Harnessing the Power of SlideShare
    Another option is looking for high-performing content that you already have produced — blog posts, webinars, or white papers. Then share the published SlideShare with influencers, and most likely they will share it with their own audiences, greatly expanding your reach. 6. For example, review your blog posts. Tell a story.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Blog, Publisher] 8 Medium Publications You Should Be Following
    But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. And whether you're interested in potentially publishing on Medium, or you are just curious to see what the platform is all about, I recommend taking a look at some of the top Medium publications. The Secret to Moonshots?
  • 6SENSE  |  TUESDAY, APRIL 5, 2016
    [Blog, Publisher] 3 Reasons Marketers Can’t Afford to Ignore Data
    If you find this blog post relevant, download our guide:  Buying Signals in the Era of Predictive intelligence. B2B publisher networks, product review sites, industry blogs and search logs now account for over 70% of B2B decision-makers’ buying journey. The reality is that this approach isn’t working. The Rise of Intent Data.
  • HINGE MARKETING  |  TUESDAY, APRIL 5, 2016
    [Blog, Publisher] 6 Questions to Ask Before You Build a New AEC Website
    Perhaps you’re already creating educational content, like blog posts, for your audience. Ongoing content (like a blog or regular webinars) is powerful, but it takes consistent effort over time. You’ve decided that your AEC firm will launch a new website. So: what comes next? The Bottom Line. Additional Resources.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Blog, Publisher] 6 Engagement Marketing Lessons from Successful Video Bloggers
    LaReine Chabut is a Huffington Post lifestyle and fitness expert and best-selling author, and she g rows her engagement with her audience by sharing her YouTube videos on her Facebook, Twitter, and Instagram and embeds her videos into all of her blogs. That’s a lot of competition for vloggers. More than you might think. ” — Ron Gelok.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Blog, Publisher] 10 Things Every B2B Tech Marketer Needs to Know
    Even something published a year ago might not reflect the current reality of the industry. If a stat is pertinent to your whitepaper, blog, etc., For example, once you’ve been promoting curated content for several months on social media, you can see which posts received the most clicks, and then develop blog posts on similar topics. 3.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Blog, Publisher] How Can We Blend All of Our Customer Data into Actionable Profiles?
    This is the third post in our profile management blog series. Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. For example, say your ideal profile is “Early Tech Adopters.” Could you develop a target segment in Salesforce? Profiles in Action.
  • LEADERSHIP  |  FRIDAY, APRIL 1, 2016
    [Blog, Publisher] Interesting Infographics: What Content Types Should You Create
    The infographic has a pretty comprehensive list – here is a brief overview of a few: Company blogs. Publish full or partial transcripts for SEO. Content marketing is both an art and a science – how, when, where, what, and to whom are all important questions when trying to figure out what type of content to create. Webinars.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Blog, Publisher] 7 Content Marketing Mistakes Costing You Time and Money
    And there’s more of it being published every day. Here’s what the increase looks like year over year: That rate of content publishing – sometimes called content “velocity” – isn’t going to stop. Because it appears the more content we publish, the less engagement we get. Don’t just post once after you publish stuff.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2016
    [Blog, Publisher] Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy
    To me, editing is like a treasure hunt, and finding each error brings a degree of satisfaction or–if it’s published– immense and somewhat irrational rage. Author: Marissa Lyman Did you know that grammatical errors are the number one cause of work-related aggression? hate them!”). Yes, typos happen. See If It Passes the Jargon Test. Do it.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Blog, Publisher] How to Motivate Yourself When You're Absolutely Exhausted
    That's why so many people do things like create public blogs or Instagram accounts to hold themselves accountable for fitness and weight loss goals. For example, here at HubSpot, the blogging team holds a daily standup meeting where we come together in the morning to list out what we plan to get done that day. Off days. But alas.
  • VISUALLY  |  WEDNESDAY, MARCH 30, 2016
    [Blog, Publisher] The Ultimate Checklist for Managing Content Marketing Freelancers
    Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Every content marketing team works differently and has their own set of processes for creating, approving, and publishing content.
  • VISUALLY  |  WEDNESDAY, MARCH 30, 2016
    [Blog, Publisher] The Ultimate Checklist for Managing Content Marketing Freelancers
    Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Every content marketing team works differently and has their own set of processes for creating, approving, and publishing content.
  • FATHOM  |  WEDNESDAY, MARCH 30, 2016
    [Blog, Publisher] This Week in Publish or Perish: How to Measure the ROI of Social Selling in Salesforce
    In this week’s episode of Publish or Perish , host Jeff Leo Herrmann interviews Tara Hall—Fathom’s expert Salesforce Consultant with Admin and Salesforce Cloud certifications—on how to track social selling in Salesforce. Listen to the Publish or Perish podcast now and reap the rewards of social selling tracking in Salesforce.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Blog, Publisher] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    Here are just some of the many formats you can consider for data storytelling: Articles and Blog Posts. For example, Buffer recently conducted a study on their own blog traffic. What would happen if they stopped publishing new posts for a full month? Data is a sizzling hot topic these days. And we’re missing the boat.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Blog, Publisher] Where Your Customers Go, Your Budget Should Follow
    And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. It’s about time. Traditionally, customers have come to us with marketing departments organized in every which way. Point-to-Point Engagement? The bottom line?
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Blog, Publisher] What Happened to Our Metrics After We Stopped Sending So Much Email
    Before we enacted these changes, here's roughly how our blog email subscriptions worked. Traffic to the blog from our email notifications gives us an indication of how these emails are doing, but it's not a full picture of how well our emails themselves are doing. Thanks for giving me some breathing room. And yes, I can use it.".
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Blog, Publisher] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    Articles and Blog Posts. For example, Buffer recently  conducted a study on their own blog traffic. What would happen if they stopped publishing new posts for a full month? . Their findings were fascinating, and turned into an incredibly successful new piece of content for the Buffer blog itself. Calculators. Quizzes.
  • VIDYARD  |  TUESDAY, MARCH 29, 2016
    [Blog, Publisher] Can you DIY? How and When to Update Old Video Content
    But here’s a list of some of the best opportunities you might have on your own site: Blog videos: Has a method or concept changed since you last published on that topic? Try updating it (or even re-purposing it) by cutting it into smaller pieces and adding it to a new blog post. Blog Content MarketingGet the Guide. Logos.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Blog, Publisher] Understanding the Relationship Between SEO and SlideShare
    Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. Now, there are multiple ways to repurpose content, but for this blog, I want to focus on SlideShare. Embedding Within Blogs. SlideShare 101  .
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Blog, Publisher] The Basics of B2B Social Media Marketing Strategy
    Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest. Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse.
  • JUNTA 42  |  TUESDAY, MARCH 29, 2016
    [Blog, Publisher] Content Marketing: Forget About the 5%
    company was ready to disband its blog after a year for nonperformance, but yet not in one of the 52 weeks did they ever consistently deliver blog posts. RECOMMENDED FOR YOU: You Are Publishing Too Much (and Failing). If you reach the 95%, then (and only then) go for the last 5%. The 5% doesn’t matter if the 95% is broken.
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Blog, Publisher] Finding the Hidden Money in Your Content Strategy
    That’s what got published. At its most basic level, a blog spews content like a volcano spews lava, and the content has emerged from deep inside a magma chamber of content. Like a blog, our volcanic mountain becomes more visible as it rises higher and higher into the top levels of the atmosphere. Currently we’re down to 10.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Blog, Publisher] 9 Proven Ways to Increase Webinar Response
    Start by publishing a blog post a couple of weeks before the event – perhaps a short, Q&A-style interview with the Webinar speaker, or an excerpt of the planned presentation – and include a call to action that links to the registration page. Let’s face it: most business inboxes get flooded every day with Webinar invitations.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [Blog, Publisher] Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
    Scroll through to find out things like which social network sees the most shares, when the best times to publish are, which words were included in the most shared content, and more for each of the 11 industries. The Best Days to Publish Business Content. The Best Days to Publish Technology Content. Technology. Lifestyle. Health.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Blog, Publisher] A B2B SEO Strategy to Attract the Right Prospects
    The first element is a blog. blog is crucial because it contains content that can be created easily and often. Blog posts are also going to be the main driver of traffic for your website and the main source for additional future traffic. Your blog is the “bait” that shows up in search engine results.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Blog, Publisher] Why 78 % of Marketers Struggle with Content Marketing ROI
    As a part of this campaign, you may create blog posts, videos, eBooks, and other interesting pieces of content. Maybe you want to capture more website or blog traffic by showing visitors value, so you can then lead them into the marketing funnel, where they give you permission to market to them. Start with a goal: Where are you headed?
  • FATHOM  |  WEDNESDAY, MARCH 23, 2016
    [Blog, Publisher] This Week in Publish or Perish: Persona Hacking – An Inbound Approach to Prospecting
    Fathom’s Jeff Leo Herrmann proves this myth wrong in episode 23 of the Publish or Perish podcast. If you’re ready to get away from firmographics and start having authentic conversations with your ideal prospects, check out episode 23 of Publish or Perish. Blog FeedPersonas are only useful for content marketers, right?
  • OPENTOPIC  |  WEDNESDAY, MARCH 23, 2016
    [Blog, Publisher] Marketing Day: The MarTech Conference, a social media index & Adobe’s Marketing Cloud
    Opentopic blog >> marketingland.com Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. News from the #MarTech Conference trade. Marketing Technology Cmo undefined
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Blog, Publisher] Power to the Publishers: Content Is Going Full Throttle
    Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. And who is better positioned to take advantage of these innovations than content marketers—the marketers who publish content in all forms?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Blog, Publisher] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    Starting a new blog is exciting, but it can be a little intimidating. As you see in the figure below, reading blog posts motivates 20% of this type of referral. By ensuring your blog plans support your other marketing efforts, you can get the most out of your content. It will help keep your blog topics well coordinated.
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Blog, Publisher] New Research on How B2B Marketers Get More Leads
    Every blog post should close with a call to action. If you didn’t work for your company, would you hand over your email address for the last piece of gated content you published? MarketingSherpa published an interesting case study recently about how one SAAS company boosted its leads by 101% with lead scoring. Sound good?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Blog, Publisher] 5 Blunders Made by Blogging Novices
    Starting a new blog is exciting, but it can be a little intimidating. As you see in the figure below, reading blog posts motivates 20% of this type of referral. By ensuring your blog plans support your other marketing efforts, you can get the most out of your content. It will help keep your blog topics well coordinated.
  • FATHOM  |  TUESDAY, MARCH 22, 2016
    [Blog, Publisher] Content Strategy & Content Marketing Strategy: Do You Know the Difference?
    dynamic content marketing strategy will impact your business because it drives the creation, publishing, and measuring of content. Blog subscriptions. Blog comments. Blog FeedSuccessful content marketing relies on both a content marketing strategy and a content strategy. Just knowing what they are isn’t enough, though.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Blog, Publisher] 50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]
    Drafting a blog post that needs a "read more" button after the summary? Data from Dan Zarrella shows that specific diction in your social calls-to-action help drive engagement, but another great way to drive social engagement is through social CTAs on other assets of your website, landing pages, blog posts, and so on.
  • WEBBIQUITY  |  TUESDAY, MARCH 22, 2016
    [Blog, Publisher] Five Ways to Draw Traffic to a Blog Post
    As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Just make sure that you’re reformatting your blog post to match the platform.
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Blog, Publisher] 5 Minutes With SnapApp’s New SVP of Marketing
    If you want to grow from 1000 blog subscribers to 100k, just growing by 25% isn’t going to get it done. It’s no longer enough to just publish more content. The team here at SnapApp has some very exciting news to share! In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun.
  • BIZIBLE  |  MONDAY, MARCH 21, 2016
    [Blog, Publisher] B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
    Heinz Marketing has published a detailed checklist of how this interdependence is practically applied. Customers with key touchpoints from blog. Marketing and sales alignment will eventually become a thing of the past. Watch for these 5 stages of their dissolution. demand gen environment changes in progressively small steps.
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Blog, Publisher] 5 Minutes With SnapApp’s New SVP of Marketing
    If you want to grow from 1000 blog subscribers to 100k, just growing by 25% isn’t going to get it done. It’s no longer enough to just publish more content. was about deploying a content strategy and producing content, then content 2.0 is about publishing at scale, and using different tools to accelerate delivery.
  • HALEY MARKETING  |  MONDAY, MARCH 21, 2016
    [Blog, Publisher] Changes in Social Algorithms Should Motivate, Not Intimidate You
    You proofread it, added a visual and clicked publish only to notice an hour or two later that the post was seen be an extremely small percentage of your followers, and received little or no likes or comments. Twitter Blog. Instagram Blog. You've noticed it on your company social media profiles. You put together a social update.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Blog, Publisher] The Ultimate Collection of Free Content Marketing Templates
    When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts. Blog Editorial Calendar Templates. Download the blog editorial calendar templates here.). Read this blog post for a step-by-step guide for using the Google Calendar template.). Blog Post Templates.
  • CONTENT STANDARD  |  SATURDAY, MARCH 19, 2016
    [Blog, Publisher] Who Will Lead Healthcare Content Marketing out of the Dark Ages?
    Dignity Health (a Skyword client) and its Hello Human Kindness blog is a great example of inspiring content in the healthcare industry. The brand publishes stories on the health benefits associated with human connection, like reducing blood pressure, boosting the immune system, and reducing stress. trillion annually on healthcare.
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