• HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Blog, Publisher] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook. Conclusion.
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Blog, Publisher] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    There’s a big difference between publishing videos here and there to YouTube (which, hey – no objections here, you’re definitely on the right track!) Blog Demand Generation Marketing Communications Marketing LeadershipIf you’re reading this post, you’re probably already using video. We’d even bet on it. But it is just the start.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Blog, Publisher] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    When you publish a Snapchat Story, it lives on your profile for 24 hours, during which viewers can check it out as many times as they would like. Most brands and individuals publish multiple images/videos in a string that can serve as the narrative of their Story, live-sharing, or simply a fun collage. What is a Snapchat Story?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Blog, Publisher] A reasonable plan to scale content marketing efforts
    Plan content media mix/place into a publishing calendar. Blog posts. Long-form blog posts and presentations. However, simply retweeting someone’s blog post isn’t really curation. Plan. I don’t know where we’d be without out publishing schedules. Are you in the same boat? Repeat. Creation.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Blog, Publisher] What is Affiliate Marketing & How Does It Work?
    Whenever I publish my income report or share how I earn money with my blog, I often use the term “affiliate marketing” Bloggers and internet marketers who have been into online marketing for years are familiar with affiliate marketing, and with the fact that it is the most lucrative way to earn money online.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Blog, Publisher] The Five Best Pinterest and Instagram Marketing Tools
    But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies. ” —  StoreYa Blog. Showcase reviews:  StoreYa Blog. 2)   ViralWoot. Sample review: “Publish your visual content to multiple platforms at once with ViralTag. StoreYa Blog.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Blog, Publisher] 5 Ways to Get Personal With Your Audience at Scale
    By building your programs with personalization in mind from the start, you can reduce the number of disparate activities that occur within your marketing team.  In this blog, I’ll walk you through five personalization techniques that can help you increase engagement while reducing the strain of developing more content: 1.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Blog, Publisher] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. People could self publish and put content up as well. Happy reading! Some people go to work every day to take home a paycheck. Design Inspiratio
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Blog, Publisher] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    million viewers and published over 1,200 articles that drew an impressive average attention time of 4 minutes and 40 seconds per story. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Blog, Publisher] 5 Data Futurists to Follow on Medium Right Now
    Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Big Data blog Startup technologyBut don’t wait too long!
  • HINGE MARKETING  |  MONDAY, AUGUST 22, 2016
    [Blog, Publisher] Finding Experts Using 5 Visibility Techniques
    That means packing your website with a wealth of valuable, up-to-date content, as well as using blogs, videos, slide decks, webinars, e-publishing, online forums, and other tools to spread your expertise widely. Buyers of professional services can be very particular when it comes to who they work with. They search online.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Blog, Publisher] What’s the role of a content strategist?
    At this first stage of content development, it’s usually not too difficult to assemble your company thought-leaders in a conference room and come up with 10 to 20 topics that align with the high probability pains of your prospects and then produce some blogs and articles. What is their media preferences do they prefer? Content Strategy
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Blog, Publisher] How to Tap Your Own Employees for Influencer Marketing
    Sadly, nurturing this kind of leadership isn’t as easy as hiring an intern to build a personal blog and Twitter. Working with tech-oriented VC firm Andreessen Horowitz, Benedict likewise operates a personal website, publishes eBooks, and circulates an incredibly popular newsletter that tracks movements in the tech industry.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 22, 2016
    [Blog, Publisher] Improve Your Content Marketing Strategy With These 7 Tips
    With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You may also have a publishing schedule and a list of content […]. Content Marketing
  • PUREB2B  |  SUNDAY, AUGUST 21, 2016
    [Blog, Publisher] Tips for Maximizing Content Syndication Performance
    You need to stick to your content schedule and publish quality material like clockwork. Guest posting is about publishing content on one third-party website. Additionally, you’re usually not allowed to re-publish the same content on other sites, including your own. Growing your online audience requires diligence and commitment.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. blogs anymore—they’re. of the “brand blog,”. workflows to publish content quicker? much room publishers have to grow. Publish or Perish” CMO report, content marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. Publishing quality content over time requires a healthy investment when you account. publishing more content often leads to diminishing returns. SEO, it may be better to publish fewer pieces of content that are. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] Content Methodology: A Best Practices Report
    learning and iterating through each round of publishing. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. Content is being published, shared, and consumed everywhere—across dozens of. publishing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] Staffing and Launching Your Content Marketing Program
    posts published in February. previous 18 months publishing three or four stories per. In February, stories published last year like “The. blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. brand and as a publisher.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] Content Marketing Playbook: Strategy and Roadmap
    planning for a future in which GE would be a publisher, not just a marketer. be edited by a professional editor and publish it in a. publisher.” you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] Evangelizing a Content Marketing Program
    So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. roadblocks can get in the way of your effort to consis- tently publish high-quality content and act like a media. process, hierarchy, and consistent publishing cadence. All rights reserved.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] How Does Content Marketing Help with SEO?
    They begin by creating a unique piece of content (often using survey data) and pitching it to national publications in the hopes they will publish it. By giving them something new in the form of new data or statistical information, they’re more likely to publish your content. Guest post by Sam Allcock. What is the difference?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Blog, Publisher] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Here are a few of the top B2B marketing reads you may have missed from our blog this year.  Power to the Publishers: Content Is Going Full Throttle. Power to the Publishers: Content Is Going Full Throttle. There you have it–10 B2B blogs to wrap up the summer with that will help you get back in the zone. They key?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Blog, Publisher] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. Awesome!
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Blog, Publisher] How to Crush Your First Webinar
    One of WebinarsOnAir’s best features lets you live stream and publish to YouTube automatically. For a side-by-side comparison, here’s a great chart from the Kikolani blog. Presenting that first webinar can seem very daunting for content marketers who are used to writing and editing. GoToWebinar. WebinarsOnAir.
  • VIEWPOINT  |  THURSDAY, AUGUST 18, 2016
    [Blog, Publisher] Marketing is More than Automation
    There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Blog, Publisher] What to Do When Your Content Marketing Falls Flat
    For one of our newer clients, we recently performed an extensive content audit of their main site and blog as part of our SEO project roadmap. Blog post performance across social networks (via Buzzsumo ). We discovered, for example, that >50% of blog visits over the past year had been driven by two blog posts alone !
  • SNAPAPP  |  THURSDAY, AUGUST 18, 2016
    [Blog, Publisher] 3 Ways Clever Marketers Repurpose Content
    Are you noting which blog posts could be rolled together into an ebook, or which webinar decks would make great SlideShare presentations? Pinpointing the core topic, the core insight of your work can help distinguish the subject away from the medium you’re using, say a blog. How do marketers make the most of the content they produce?
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Blog, Publisher] How to Write Better Headlines for Your Facebook Ads
    With Facebook users publishing over 3 million posts every minute , you must strive for a level of headline clarity that isn't easily glossed over. With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. Moral of the story?
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Blog, Publisher] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 82 Reasons Why You Should Blog Today. Example: 5 Best Ways to Increase Your Blog Traffic. Example: The Secret of Successful Blogging. Example: Get Rid of Your Bad Blogging Habits Once and For All. Example: Build a Blog You Can Be Proud Of. Find Out If You’re Putting Your Blog at Risk. Most Popular.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Blog, Publisher] 5 easy steps to building ongoing thought-leadership content
    The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. The video can also be edited and inserted into blog posts, articles and white papers. Content Strateg
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] Selling With Content: What’s Repeatable and What’s Not?
    Companies are doubling down on their content marketing expenditures, but it’s not enough to publish a blog and optimize it for search engines and expect people to find it. If you’re now treating your marketing department like a publisher, the process is about continuously generating content that is useful to the consumers.
  • KAPOST  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] Care for a Side of Strategy with Your Marketing Software?
    MG: Once we get through the alignment and execution stages — including collaborating to create content and get it published — then our customers want to know what’s working and what’s not. appeared first on Kapost Content Marketing Blog. The sign reads, “Unlock the Potential of Your Marketing Content.”. You go in. Very tasty software.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. This is likely due to the fact that there are more than 2 million new blog posts to compete with  each day. . B2B Online Marketing Blog Content MarketingFormat. Length.
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] Lessons from 20 Years at Haley Marketing
    We put them into a role where they would be planning marketing strategy, writing, doing a little desktop publishing and serving our clients. 20 years. How can it be? Of course, when I reminisce about 1996 like it was yesterday, I just sound old! Back then, no staffing firm had a website. No one had even dreamed of social media. Be obsessive.
  • NETLINE B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] The Inside Story on NetLine Told One Podcast at a Time
    Plus, listen in as David explains the lead generation process for b2b marketers with a real life example on how NetLine’s AudienceTarget® Technology and b2b publisher network reach and capture the right prospects. The post The Inside Story on NetLine Told One Podcast at a Time appeared first on B2B Marketing Blog.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] A High-Level B2B Marketing Budget Breakdown
    Digital content such as blog, social media posts, videos, ebooks, infographics, and the like all play a role in evolving a brand story that solidifies your standing in the market and makes your prospects want to interact with your company, the first step in the customer journey toward converting them into satisfied customers. Events: 5-10%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] 5 Ways to distinguish your content and brand by using research
    In the case of fielding and publishing research data for the purposes of content marketing, we’ve been holding to the last full measure of research devotion for two decades now. He blogs at the BrandSavant and is the remarkable co-host of  The Marketing Companion podcast. By  Tom Webster, {grow} Community member. Period.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] How Higher Education Marketing has Changed
    There are also the review sites both for schools and individual teachers, and websites and blogs dedicated to guiding people through the selection process. Use your social media and school blogs to answer the questions your prospects have, using the search language they use. Four-year universities see flat enrollment rates. Education
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. Do you have any date or publisher yet for that? Jim:   Empathy, huh? Brian:  Yeah. look for to that. Brian?
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Here’s how that BuzzSumo/Moz study describes the situation: … the majority of content published on the internet is simply ignored when it comes to shares and links. Usually I’ll publish once on Facebook , LinkedIn and Google+. Those posts get published immediately – they go to the head of the queue of curated posts I share.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Blog, Publisher] The Biggest Opportunities for Agencies in 4 Charts
    And referrals don't scale as well as many other methods, such as focusing on lead generation through blogging, social media, PR, and events. You've heard this common theme repeated by your parents, your teachers, your managers. The problem is that opportunities usually equal choosing the hard thing. In fact, the opposite is often recommended.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Blog, Publisher] Making Sense of Facebook’s Two Latest Algorithm Changes
    This time, however, Facebook is using an algorithmic filter “similar to how many email spam filters work,” according to a blog post announcing the change. If you’re a publisher or a brand using obnoxious clickbait headlines on Facebook, it’s time to either figure out the next loophole or change up your headline format.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Blog, Publisher] What’s New in Social? Video Takes Center Stage
    And while the expiration of content within a 24-hour timeframe might be limiting in some ways, Instagram has made it easy for marketers to publish a photo or video that’s part of a Story to a regular post. Ask users to vote on potential features you’re thinking about and a Finding a great audience with your business blog?
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Blog, Publisher] 9 Signs It's Time to Grow Your Content Team
    It helps you stay on top of topic areas and ensure that content is published on a regular basis. When this happens, some marketers scale back production or let time slip by without getting content published, but don’t fall into that trap. Content marketing involves so much more than just publishing content. or maybe even a few?
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Blog, Publisher] Should Social Marketing Still Get Your Vote?
    Also, I understand and am very familiar the many GREAT social listening, publishing and engagement tools on the market today. My point of view to this important question is an emphatic “ NO *.” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer. Getting to Yes.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 14, 2016
    [Blog, Publisher] The Difference Between Native Advertising and Content Marketing
    Publish the content. Just remember: When promoting your content on various channels, make sure you keep your buyer personas and publishing locations in mind to  avoid any outrage. Most of you are  exposed to hundreds, maybe thousands, of ads in the span of just one day. What is Native Advertising? ” Why the Confusion? Recap.
  • JUNTA 42  |  SATURDAY, AUGUST 13, 2016
    [Blog, Publisher] This Week in Content Marketing: Instagram Launches Snapchat for Older People 
    We also re-enlist in the battle that’s still being waged between content strategy and content marketing, and explore whether the “highs” experienced by social distribution-dependent publishers will eventually require an intervention. We wrap up with a This Old Marketing example of Olympic proportions. This week’s show.
  • CONTENTLY  |  FRIDAY, AUGUST 12, 2016
    [Blog, Publisher] ‘Gawker Media’s Biggest Mistakes,’ and 4 Other Stories You Should Read
    As a result, the Gawker blogs have been publishing all the weird stories they’ve always wanted to do. Here’s what you missed while you were heard the phrase “cupping” one too many times this week… BuzzFeed News: Why Won’t Facebook Release Me From Overnight Oats Hell? Kill Screen: Genji is with you.
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [Blog, Publisher] Webinar: The Content Marketer’s Guide to Great SEO
    We scrambled to create as many keyword-stuffed blog posts about the engagement as possible in hopes of tricking Google. We published everything from “ An Engagement Party Fit for a Prince: Prince William and Kate Middleton That Is ” to “ 5 Delicious Chocolate Desserts to Celebrate the Royal Engagement of Prince William.” It
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 11, 2016
    [Blog, Publisher] What Can Marketers and Advertisers Take from the Pokémon Go! Craze?
    Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. B2B Online Marketing Blog Mobile Marketing Search Engine AdvertisingGameplay. good example can be found in the accompanying photo.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Blog, Publisher] 8 Genius Ways to Repurpose Content
    Write a blog post about the upcoming series and publish it on your website. For example, PC Magazine published “The Current State of Backup” where it focused solely on the best and worst practices of Mac users. Embed your infographic in a blog post. Turn Podcasts into Blog Posts. Convert Blog Posts to eBooks.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Blog, Publisher] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. Moving forward, the company plans to increase its blogging efforts and will depend even more on these tools to make the process effective and results-oriented. Then it optimizes for SEO and publish through WordPress.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Blog, Publisher] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping direct visitors to that landing page. If they think they're clicking into a blog post and find themselves needing to fill out a form, they could get confused or frustrated. billion (1.03
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Blog, Publisher] Four online business rules that don’t exist any more
    They might be online English teachers, but they also run their blog monetization and do paid Youtube videos while selling their entrepreneurship knowledge via self-created courses. Remember bloggers creating blogs about how to blog and making money from blogging? The funny thing? No college degree, no training. Wrong.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Blog, Publisher] 5 Smart Reasons to Create Content Outside Your Niche
    Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. What do you do then, when the "law of diminishing blogging returns " kicks in? When I'd hit a home run with a blog post, it might get a million views. Content Marketing Blog Tactical
  • HINGE MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Blog, Publisher] Why Your Thought Leadership Strategy Might Be Killing Your Business Growth
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. Maybe they find a helpful post on an industry blog published by an unfamiliar firm. And, to a large extent, growth means more leads. Making a Good First Impression Online.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Blog, Publisher] Why Brands Need a Mission to Create Great Lifestyle Content
    Social media, email messaging, and video and blog content all support a brand’s culture. The brand hasn’t published a food-related post since February 2015, when it included an interview with a popular vegetarian food blogger. You don’t just wear Lululemon. You are Lululemon. What content topics are relevant?
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2016
    [Blog, Publisher] Quality Assurance Testing Is Not Optional
    Recently, ANNUITAS published a blog post on When Mistakes Happen  that focused on how to address mistakes once they occur. Litmus stated in a recent blog post, “Not only is rendering inconsistent across desktop, webmail, and mobile inboxes but, on occasion, email clients drop support for HTML and CSS attributes without notice.”
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Blog, Publisher] Blog2Social removes all social sharing pain
    You know all the hell I go through every time I publish a blog post ? The process I go into in great depth on  If you post it will they come (to read your blog)? The hell I will go through after I hit submit on this post? Well, I have it all automated now, at least over on my RNNR.us First impression? Amazing! And if “p.a.”
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Blog, Publisher] The 28 Best Influencer Marketing Tools
    Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Showcase reviews:  Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards. 5) Onalytica. Showcase reviews:  Social Media Today,  Viral Blog. StoreYa Blog.
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Blog, Publisher] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. Guerlain’s national makeup artist chose custom looks for each of the seven in influencers, who then created blog posts about their experience. blog post on The Strip promoting Guerlain’s products.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Blog, Publisher] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Scotch also plays into people’s love for visual statistics by incorporating visual content -- like this micro-infographic -- into their publishing mix: 90% surveyed use their junk drawer a few times a week. TigerChef recognizes that growth and uses it to create blog content. Our #blog has all you need to know to get started!
  • PUREB2B  |  SUNDAY, AUGUST 7, 2016
    [Blog, Publisher] How to Lose a Lead in 10 Ways
    Set up a new blog post telling your readers they’ll be getting a weekly newsletter. Publish Sub-par Content. If you don’t make an effort to create content marketing material that will either entertain or educate your prospects, then you’re on your way to losing them—one lousy blog post at a time. Ignore Your Leaky Sales Funnel.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Blog, Publisher] 18 Tips for Planning a Flawless New Product Launch
    Pick one main channel -- an event, a Product Hunt post, or blog post -- and use email, social, paid, and other channels to support that main post. Post these to your internal wiki or as a public blog post. Quite simply: If you have big news, you need a big plan. And that's where the product launch comes in. Pre-Launch. This is tough.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Blog, Publisher] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    At HubSpot, the conversion rate optimization (CRO) team continually runs tests to improve upon our existing efforts and identify new solutions for the future. A few recent examples include: The historical blog optimization project which increased organic search views of old blog posts by an average of 106%. And the best part? Unbounce.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Blog, Publisher] The 7 Attributes of Highly Effective Lead Generation
    But before you start assigning blog articles to your employees, take a step back and analyze what content you’re going to actually need: 1. Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic. Blogs are also great for incorporating visual, written and video content all in the same article.
  • RADIUS  |  THURSDAY, AUGUST 4, 2016
    [Blog, Publisher] 4 Steps To Build Campaigns Focused on Attracting the Right Accounts
    Identify key pillar assets (eBook, webinars), amplification content (blog posts, paid social), and email nurture drips that help drive accounts to a favorable action. Read our ABM Tech Stack Blueprint eBook , which we published in conjunction with the ABM Leadership Alliance. Where Does Scoring Fit Into Campaigns. Wrapping It Up.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 4, 2016
    [Blog, Publisher] Suffering from Billboard Syndrome? Cure It with Content Marketing ROI
    It is, in many ways, a self-evident practice: content marketers look toward simple metrics such as traffic and social sharing to determine the efficacy of their blogs, videos, and other content strategy elements. It’s a false distinction that presents a nuisance for marketers, and is a constant issue for the C-suite. Run the Numbers.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Blog, Publisher] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    Once they read the top publications and blogs in your industry, a smart journalist will know enough to recognize and curate great articles by others with more expertise—saving you the expense of hiring a subject matter expert. Your target audience expects it and turns to trusted sources when they need to search for answers and seek insights.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Blog, Publisher] How Credit Unions Can Use Inbound Marketing to Grow and Retain Membership
    When you publish good content online that provides informative, engaging answers to those questions, you're positioning your credit union as a subject matter expert. As you publish content through blogs, checklists, and special reports, you start to learn more about your members and prospects. Are you getting your share?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, AUGUST 4, 2016
    [Blog, Publisher] 16 Proven Ways to Get Better Opportunities Now (Part 2)
    One partner worked with an outside publisher to develop educational Webinars and brought in some editorial support to help them develop some thought leadership pieces that didn’t focus on products or sales. The post 16 Proven Ways to Get Better Opportunities Now (Part 2) appeared first on B2B Lead Blog. Click To Tweet. Click To Tweet.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Publisher] How to Turn Your Blog into a Lead Generating Machine
    But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Publisher] 62 Experts Share Their #1 Actionable SEO Technique
    You can see a working example of this in my make money blogging guide. He has made millions online, and he blogs about how you can do the same at [link]. Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Publisher] Best Practices For Social Media Publishing
    Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. As you can clearly see that's a lot of content that is being published and liked, shared and so on. Period.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Publisher] How “Stranger Things” Can Make You a Better Content Marketer
    At KoMarketing, the content team maintains a shared Google Doc that breaks down content work by client and lists blog post titles, URLs, keywords, dates publishes, etc.  It’s nothing particularly fancy, but it lets us know what was created and when, in case we need to refer back to a specific post to evaluate its success.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Publisher] Can Marketing Automation Save Your Content Strategy?
    And a blog. Past attempts at publishing AI social media accounts have gone far from smoothly ( most notably Microsoft’s Tay , which was corrupted after less than a day on Twitter). And smaller email tasks, such as notifying consumers when a new blog post has been published, are easily handled without the need for human oversight.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Blog, Publisher] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Influencers Are Shifting from Blogs to Social Media. Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Indeed!
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Blog, Publisher] How to Measure Your Sc hool's Marketing Funnel
    Your school has already been publishing some content to start capturing email addresses from potential students and parents. Prospects are people visiting your school's blog, website, or social media pages. In digital terms, you can measure this as traffic to your website or school's blogs. It's working! So go set some goals!
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Blog, Publisher] 8 Mistakes That'll Totally Derail Your Business Pitch
    You can use these lessons to help you craft a stronger overall pitch -- whether that means pitching your business idea to a room of investors or simply pitching a blog post idea in a meeting with your coworkers. Editor's Note: This post was originally published on Inc.com and has been modified for republishing here. are up to.
  • KAPOST  |  MONDAY, AUGUST 1, 2016
    [Blog, Publisher] How to Hack Content Creation for Stretched-Thin Marketing Teams
    Often, that content has been published once and left to languish. The post How to Hack Content Creation for Stretched-Thin Marketing Teams appeared first on Kapost Content Marketing Blog. One of the biggest challenges? Content creation. Advertising copy is not marketing content. Content marketing strategy is lacking. In Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2016
    [Blog, Publisher] How your personality aligns with social media content types
    believe there is some alignment between where you choose to publish and your personality type. A few data points to illustrate my theory: I marvel at the people creating fun and effective content on Snapchat. The social media content form I love best is blogging. By Mark W. Schaefer. However I do think there is something to this idea.
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Blog, Publisher] This Week in Content Marketing: How Brands Could Inherit the Web
    Unilever seeks to leverage the data the spunky retailer has acquired about its male audience, as well as its innovative direct-to-consumer business model, explained on the Stratechery blog. The big advantage publisher-owned content studios offer versus traditional media agencies is distribution. This week’s show. billion.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Blog, Publisher] How We Reached $15K in MRR from Our B2B Marketing Blog
    We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR. What happened in September?
  • SALES ENGINE  |  FRIDAY, JULY 29, 2016
    [Blog, Publisher] If Your Leads Stink, Time to Update Your Buyer Personas
    To do that effectively, you must think like a publisher. In other words, the more you understand about your buyer’s issues, the more likely they will pay attention when you put out a blog post that speaks to those issues directly. If two blog posts a week is enough, then make them interesting and be consistent. Who are they?
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Blog, Publisher] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    Publish at least 2 customer success stories of 350 words each by end of the quarter. Focus on content types (press release, blog post etc.) The post Strategy Before Tactics: 3 Simple Steps for More Effective Content appeared first on Kapost Content Marketing Blog. Related: The Ultimate Playbook for Your B2B Marketing Strategy.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Blog, Publisher] 7 SEO Tactics Most Marketers Ignore
    Last year Moz and BuzzSumo discovered that. “ 85% of content published (excluding videos and quizzes) is less than 1,000 words long. Does spending that much time on a blog post seem out of reach? Consider publishing less often, but with higher quality content. Blog post comments. But is that really true? Don’t believe me?
  • CONTENTLY  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] 5 Charts That’ll Make You Realize How Much Social Media Has Changed Since 2014
    The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. The world’s most-shared publisher isn’t your first, second, or third guess. But when broken down by publisher, feelings get a little murky. Think back to 2014. Not so!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] The Brilliance Behind the Ford Barking Lot
    In addition to video, we also publish blog posts, GIFs, cinemagraphs, interactive infographics, animations, split-depth GIFs, run online chats, and interactive  quizzes. ” And, since no blog post is truly complete without a good pun, Khan summed up this campaign perfectly. So I reached out to Ford to find out more!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Catchy Blog Title Formulas that Boost Traffic by 438%. Blog titles are such a small thing that non-content marketers think we probably whip up in a matter of seconds. Well … good content. Scoop.it
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. source=blog”]. Blog Marketing CommunicationsVideo is winning the content race. More often than not, we just can’t help ourselves from clicking play. But is it all rainbows and butterflies for marketers using video?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] How to Create a Video Marketing Strategy You Can Be Proud of
    Or simply use video blogs, culture videos, and company updates to connect with your audience on a personal level. Let’s face it, no one (including your customers) will get excited about your video strategy if you’re publishing another boring, screen capture video with a voice-over to show off your latest feature. Or maybe not.
  • VOLACCI  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
    When Pinterest tested publisher AMP pages in their iOS and Android apps, they found that AMP pages loaded four times faster and used eight times less data than traditional mobile-optimized pages. According to ampproject.org: 80% of publishers are realizing higher viewability rates. The majority of publishers are seeing higher eCPMs.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] Predictive Analytics: Why They Make Your Content More Impactful
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. Step 1: Line up several pieces of content.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] Predictive Analytics: Why They Make Your Content More Impactful
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. Step 1: Line up several pieces of content.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Blog, Publisher] 5 Powerful Techniques To Boost Your Content Marketing
    As an example, many people pump out a lot of blog posts in a very short amount of time. basic blog template could be a headline, introduction, point, point, point, conclusion. Think outside the blog post box. Many businesses make the assumption that blogs are the major way to go when creating a solid content marketing plan.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Blog, Publisher] How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
    It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. “Depth of coverage” ranked last in how our readers graded the quality of the content published on the Content Standard. I remember the feedback well. It hurt, because it was true.
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