Webbiquity

JANUARY 28, 2022

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Here are six of the most important KPIs that your PR and media relations team should be monitoring. Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic.

PR 252

PR Paid Search Agency Marketing Analytics Tools SERP 252

Marketing Insider Group

JULY 7, 2021

Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry.

PR 332

PR SEO Lead Scoring Lead Ranking 332

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%).

Public Relations 48

Public Relations Tips B2B RSS 48

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. Get started today and generate more traffic and leads for your business.

Marketing Management 340

Marketing Management Content Marketing Planning Content 340

ClearVoice

APRIL 5, 2023

Investing in public relations campaigns or social media has gained steam Some marketers may feel that investing in public relations and social media marketing is more effective than SEO for several reasons: 1. Brand Awareness: Public relations and social media marketing can be effective in building brand awareness.

SEO 105

SEO Public Relations SERP Paid Search Agency 105

KoMarketing Associates

APRIL 7, 2021

Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. Blog posts: 46% (compared to 56% in 2020). This is different than lead generation, where the goal is converting traffic. Earned media is basically public relations, though it can be much more.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 159

SEO Keywords RSS Adwords 159

Biznology

AUGUST 28, 2013

Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable marketing tool that requires consistency. When you are in a blogging jam, take a look at the calendar. Photo credit: Wikipedia. Seasonal trends.

Public Relations 80

Public Relations Wikipedia Internet Marketing RSS 80

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Is your brand focused on driving traffic to an owned website?

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Hubspot

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. Reputation management. Social media. Speech writing.

Paid Search Agency 95

Paid Search Agency PR Advertising Agencies Ad Agencies 95

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. Prospecting: You’ll want to find blogs that target the same demographics as yours.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

sagefrog

NOVEMBER 14, 2023

Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts. Blogs: Regular blog posts on timely subjects can drive organic traffic and engage your audience in ongoing conversations on trends, tips, and more. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

SmartBug Media

JANUARY 24, 2020

Traffic to Your Website. Website traffic is perhaps the most obvious KPI for measuring influence. The more you grow your reputation, the more people will begin to pay attention to you and your business, thus driving traffic to your website. When measuring traffic, look at month-over-month growth. Social Media Followers.

Thought Leadership 114

Thought Leadership PR Traffic Public Relations 114

Schubert B2B

OCTOBER 6, 2017

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. If done well, and backed by a marketing plan and consistent messaging , your blog can serve as a viable resource to current and potential customers. SEO Benefits of B2B Blogs.

Work Management 54

Work Management B2B Marketing Management Lead Scoring 54

Schubert B2B

OCTOBER 6, 2017

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. If done well, and backed by a marketing plan and consistent messaging , your blog can serve as a viable resource to current and potential customers. SEO Benefits of B2B Blogs.

Work Management 48

Work Management B2B Marketing Management Lead Scoring 48

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

seo.co

DECEMBER 18, 2020

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Just what constitutes a “fake” blog? Set Up a Blog.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Content Marketing Institute

JUNE 12, 2018

Sure, public relations and content marketing are overlapping fields, but they’re not the same. Public relations, as defined by the Public Relations Society of America, is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

SmartBug Media

MAY 15, 2020

Having a website in this day and age is expected, but a website with no traffic does you no good. Blog, blog, blog. Blogging is a great way to share important content and keywords, as well as draw people to your website. In order for your blog to help with SEO, though, make sure it’s hosted on your website.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Only B2B

APRIL 19, 2018

Your website traffic could suddenly look like this – For those of you who do not know what content syndication is, it is a process of re-publishing your content on third-party sites (who have a large following, for example, The Huffington Post or TNW etc). Public Relations platforms that collate information. Slideshare.

RSS 88

RSS Public Relations Demand Generation Agencies Custom Publishing 88

seo.co

FEBRUARY 24, 2022

Playing catch up is possible, but doing it at scale may require outside help, including link building , public relations and perhaps even a potential domain acquisition with existing links. that may be helping to drive the organic traffic to more established brands who may be considered your competitors. Vesting & Aging.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. If they’re interested, she offers or suggests another blog piece going into more detail about that one tip. A blog article is good. Which topic?

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Biznology

JUNE 11, 2015

Public Relations (PR). The more visible your content in search, the more traffic that content will receive throughout its life. Looking at the ICCU blog, you can see there are a number of helpful resources here: These resources could likely earn some valuable links for ICCU if they were promoted to the right websites.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

NuSpark Consulting

FEBRUARY 3, 2019

Accessing them through companies who have an established connection with them benefits all parties, because: You get free publicity and quality backlinks, which helps increase your exposure and generate more organic traffic. These factors increase your traffic, and higher traffic means a greater number of leads.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). One of our top blog posts on ClearVoice had the following performance over its first four years.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. . PR Marketing and Trade Publications. PR and Social Media Working Together.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Buffer

FEBRUARY 21, 2023

On top of getting to honor their work, we always see a bump in website traffic during nominations and after the list is published, and find that many new members discover our community thanks to this list. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Sharpspring

SEPTEMBER 3, 2020

In this blog, we’ll take you through a simple, head-to-head comparison of sales vs. marketing to highlight the key differences between the two. Marketing is the best way to grow your brand and drive more traffic to your website. Public relations. The Difference Between Sales and Marketing. Sales vs. Marketing. Networking.

Top of Funnel 70

Top of Funnel Funnel Advertising Marketing Management Marketing Funnels 70

Launch Marketing

OCTOBER 27, 2021

By implementing strategic graphic design practices on the Kimbia website, they experienced a 21% increase in traffic and dropped their bounce rate from 65% to 45%. For example, media and public relations companies curate a different look and feel than technology companies. Why is good graphic design important? .

Design 118

Design Paid Search Agency Effectiveness Tips 118

Zoominfo

JANUARY 31, 2019

57% of all online traffic in the US comes from smartphones and tablets ( source ). For instance, a Nashville yoga studio finds that most of their website traffic comes from search queries like, “yoga in Nashville,” “one-day yoga pass,” “yoga near me,” and “nearby yoga classes.”.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

ClearVoice

JULY 5, 2022

Search engine optimization (SEO) is an important process to consider when coming up with content ideas for your blog. If the main topic of your blog is copywriting, this can influence the content ideas for your blog posts. Users would stop seeing the blog as a source of valuable content and its SEO would suffer.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52