Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JULY 10, 2013

Maximize coverage in blog posts and social media shares. Earned media mentions are much more organic than paid media and are more authentic. They live a longer life than paid/contextual advertising and can powerfully influence organic search on Google and Bing. 2013-07-09 DIY Digital PR from Mike Moran on Vimeo.

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

OCTOBER 27, 2014

Like many public relations professionals, I’ve drafted and placed quite a few contributed articles arguing my client’s point of view on a particular issue. Placement in top publications was always (and still is) challenging to get because there’s limited opportunity. More on that in future posts.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

JUNE 11, 2015

Public Relations (PR). Looking at the ICCU blog, you can see there are a number of helpful resources here: These resources could likely earn some valuable links for ICCU if they were promoted to the right websites. Public Relations. Link building can also complement public relations initiatives nicely.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? technologies, including content syndication, online collaboration, blogging, and consumer generated media. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JANUARY 5, 2016

Dan York’s Technology Report covers the malware attack on Hyatt, the introduction of adblocking to ASUS’ default browser, and the war of words between Medium founder Ev Williams and blogging pioneer Dave Winer (including a discussion by the panel). He actively uses social media to explore the evolution of those relationships.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

APRIL 17, 2013

Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets are skyrocketing, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers. That Facebook page you set up to promote your business might just become your biggest headache.

Public Relations 80

Public Relations Brand Identity Branding Viral Marketing 80

Biznology

DECEMBER 26, 2014

Here are some pragmatic ways you can offer complementary products or services: Freelance copywriting agencies can offer complementary metrics analysis or blog redesign tips. Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial'

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

OCTOBER 17, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. Many hands make light work.”. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

JULY 26, 2011

on how to blog most effectively. name, they might choose AH instead of Abraham Harrison ; and, since that AH is on a corporate blog , they might forget to link it to the best page in the corporate Web site. on our blogs and via Twitter and Facebook , we're living in a Derridian world: "there's nothing outside the text."

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Biznology

JULY 26, 2011

Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].

Blogger 80

Blogger Trends Conversion Effectiveness 80

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JULY 12, 2016

While you might lead with money, a price card, a menu of fees, and the link to your “how to engage with me” page, what you really need more than money is a reminder as to why you even started blogging in the fist place! Kindness opens many doors online, though it’s not always easy.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

MAY 6, 2015

While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage and even cause a public relations nightmare! Now, with the help of social media and review sites, everyone and anyone can have a say, anytime.

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. In the Internet age, public relations isn’t only battling anonymity, irrelevance, direct mail , native advertising, pay-per-click , and busyness, it’s battling technology, too. The relationship graveyard is full of missed connections.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

SEPTEMBER 12, 2012

Mike Moran asked a similar question on this blog two weeks ago: Are you turning your marketing into PR? As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk.

Public Relations 80

Public Relations PR Work Management Marketing Management 80

Biznology

APRIL 8, 2014

Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube' How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube' How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

JULY 14, 2014

For more insights on how to build emotional brands, see previous blogs and articles in my website, [link]. Content Marketing Local Marketing Public Relations Social Business Brand Trust Brooklyn Brand Emotional branding' The post “Brooklyn” – a rejuvenated, hot brand appeared first on Biznology.

Brand Identity 80

Brand Identity Branding Peer-to-peer Public Relations 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. We need to be clear in our email that we want a post and the pitch to be shared with the readers of the blog.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

APRIL 3, 2018

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Well, you first need to build out any sites you already have, including all your companies, foundations and boards.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

SEPTEMBER 11, 2013

When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. For PR pros, the trick is to extend this lesson to media relations.

Media 80

Media PR Public Relations Press 80

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. Photo credit: Wikipedia. What trends are we, as seasoned digital media marketers, seeing in the marketplace? That’s 1 trillion gigabytes!)

PR 80

PR Tips Public Relations Work Management 80

Biznology

JUNE 10, 2010

I make sure this blog has a post in it each day, for example, and I think this information helps those who read it. When people contact me telling me they have been reading my blog and now, "Could you do some consulting?" Similarly, on the Internet, putting out helpful information is what stamps you as an expert.

Promotion 80

Promotion Public Relations Internet Marketing Social Media 80

Biznology

JANUARY 26, 2011

Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I Image via Wikipedia.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

JULY 28, 2010

If you want all the gory details of what we saw and what we did (over a period of over a week) before finally subduing the demon today, check out my wife's blog post, " The redirect virus was in my router.". Tags: Public Relations adware apple google malware microsoft spyware virus windows. But I have another point to make.

Spyware 80

Spyware Public Relations Wikipedia Internet Marketing 80

Biznology

OCTOBER 11, 2016

Well, earned media refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising — in other words, influencer marketing and micro-influencer marketing are both forms of advertising, neither of which are marketing, publicity, or public relations.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

SEPTEMBER 24, 2010

according to the Secret Brotherhood of the Social Media Industry Public Relations and Hype Machine (the SBSMIPRHM for short ;-) ) but I did it. Of the most interest to me was the drop in usage of blogs by the SMB crowd. I understand because maintaining a blog that is worth the time is a drain. Why is that?

Social Media 80

Social Media SMB Media Customer Satisfaction 80

Biznology

JUNE 13, 2018

Other considerations include starting a new dialogue with employees, customers and shareholders on pay transparency, and even proactively contributing parts of their compensation package to programs to improve society and create a more purpose-driven brand image for their company (more on this in my next blog).

Brand Identity 154

Brand Identity Branding Comparison Rules 154

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JUNE 9, 2017

Consider blocking off a time of the day for your employees to spend actively engaging others in the industry through social media, commenting on articles, and posting on blogs or forums. Tip: Start by having your employees write content for your company blog and promoting their own content. Improve your offline reputation.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

MARCH 8, 2016

Blogging Isn’t Cool. While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. Blogging is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

MAY 13, 2016

You want to start by learning how to write your website and blog posts to attract your target audience: keep the tone in a casual manner, and remember to focus on what your readers want to see. If your “4 Great Ideas for Your Next Blog post” killed it a few months ago, elaborate on that. Follow the social media leaders.

Viral Marketing 80

Viral Marketing Content Social Media Blogger 80

Biznology

JANUARY 17, 2017

Next I launched a blog. Starting from scratch, I coaxed subject matter experts to respond to sets of questions over email and turned their responses into blog posts. Strategies for list-building with alumni and influencers dovetailed with ones for engagement and content sharing of higher education topics and rich curation.

Social Media 80

Social Media Media Curation Education 80

Biznology

APRIL 5, 2016

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). Ask for too much money (to make ’em go away, though they often pay).

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

AUGUST 14, 2018

While the subtext was that part of the quid pro quo —or, the assumption, rather—was that bloggers and Twitterers were super-likely to blog and tweet about their experiences as adult students of the German language.

Communities 126

Communities Blogger Class Twitter 126