Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. But search engine algorithms give considerable weight to other factors.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

NuSpark Consulting

NOVEMBER 29, 2013

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. The benefits for using LinkedIn for prospecting are many: Using search tools for identifying those prospects.

Video Marketing 100

Video Marketing Features Adwords Social Media 100

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. And there you have it– the May 2019 B2B Blog Post Round-Up. The post May 2019 B2B Blog Post Round-Up appeared first on ZoomInfo Blog.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

ClearVoice

JUNE 7, 2022

This is why FAQs make excellent blog content, especially during the content ideation process. Here’s how you can turn FAQs into compelling blog content and how they can play a primary role in topic clustering. Here’s how you can turn FAQs into compelling blog content and how they can play a primary role in topic clustering.

FAQ 98

FAQ Content Education Trust Marketing 98

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Improve Your SEO.

Digital Asset Management 269

Digital Asset Management Product Brand Identity Branding 269

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

ClearVoice

MAY 20, 2022

It’s also about providing additional information that your prospective clients will find valuable. That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Why Do Law Firms Have Blogs? Reason #1: Improved Ranking in Search Engine Results.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media.

Spending 322

Spending Brand Identity Branding Top of Funnel 322

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. That’s because your website doesn’t rank high enough in the search engines to attract a steady flow of visitors. How Guest Blogging Extends Your Audience and Boosts Your SEO. Search Engine Optimization. Discover Blogs Your Audience Loves.

Ad Building 168

Ad Building Guidelines Domain B2B 168

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). A ssets (free). S ocial Media.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Marketing Insider Group

MARCH 31, 2021

Quick Takeaways: Start by optimizing your content for local search. Start with Search. More often than not, that search will take place on their mobile phones , even in their homes. Look at your content and social media analytics to see which keyword searches drive local traffic to your content.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Writing Only About Personal Interests.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

The Point

OCTOBER 29, 2021

A conversation tailored to highly-motivated, late-stage prospects (“Ready to set up a meeting with one of our experts now? One of the biggest current trends in Account-Based Marketing (ABM) is the integration of chat technology and personalized conversations to identify, engage, and capture prospects from targeted accounts.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Content4Demand

AUGUST 13, 2020

Blogs are no longer optional in a comprehensive marketing strategy. Blogs Contribute to Key KPIs. Monitoring your blog’s performance can help you see how your blog is contributing to such KPIs as social media shares, website visits, return visitors and potential leads generated from blog content.

Buy 83

Buy B2B Thought Leadership Thought Leadership Custom Publishing 83

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs? Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Source: Pew Research.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Today’s blog post is a primer on data-driven marketing. May 2018 B2B Blog Post Round-Up Key Takeaways. 1. Length of Sales Cycle.

B2B 113

B2B Zoominfo Sales Cycle B2B Sales 113

ClearVoice

JUNE 14, 2022

Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post? News study-based blogs, where you write your piece on the most current research. But what about B2B articles?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. It’s not focused on prospects and clients.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Opinions 111

ClearVoice

APRIL 28, 2022

Bring expertise in blogging, SEO, and what kind of content resonates with readers. blogging #contentmarketing Click To Tweet. Is it better to hire a ghostwriter or write blogs yourself? If you have the time and resources to write blogs yourself, that may be the best option. But what should you pay a #ghostwriter?

Work Management 59

Work Management Marketing Management Paid Search Agency High Quality Lead 59

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? What is Your Audience’s Search Intent? Also consider searching your topic on “ Answer the Public.”.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Conversica

MAY 31, 2021

By augmenting Admissions teams with Conversational AI , it’s possible to offer a unique message to every prospective student. This is perfect for delivering the first point of contact for possible applicants just starting their search, accelerating interested students through the admissions process, and every step in between.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. That’s where blogging comes in. .

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. Double-Check Search Engine Optimization Optimizing your website for search engines is a critical step in generating traffic and leads.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 90

Enterprise Management CMS Development Marketing Automation Services Marketing Management 90

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Contently

JULY 2, 2018

But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. Marriott executes a strategy that I wrote about a couple of weeks ago on this blog. Search data: It’s the holy grail of user questions.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136