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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

Process 105
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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. Display expertise.

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Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

Marketing Insider Group

Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. The diagram describes a repeatable process that adds growth each time the process is used. At the top was ‘increase traffic to site.’ This process isn’t possible without content.

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Discovering The Growth-Driven Design Process

Stevens & Tate

There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you. Growth Driven Design (GDD) is a new method of web design that involves improving the site incrementally over time. The Two Phases Of The Growth-Driven Design Process.

Design 140
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Online Reputation Management (ORM) definition and process

Biznology

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management. Like this post?

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge. By defining guidelines and parameters, they streamline the content process, maintain brand voice, and ensure that content aligns with overarching business objectives.

ROI 114