LeadSloth

AUGUST 11, 2010

Most are blog posts, but I’ve also included some eBooks. Steve Woods, The Buying Process; Auditing your Content Assets. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Here are the 25 articles that I liked best. Content Mapping.

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

LeadSloth

OCTOBER 20, 2010

Eloqua has more information about this in a blog post. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Database Segmentation. Paid search: 60 days.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 17, 2009

See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. Silverpop presents a 5-step process for proving the ROI. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Lead Scoring. A simple and nice idea.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

AUGUST 24, 2009

Part of a good lead management process is knowing exactly who are involved in the sale. If possible, create personas for all people involved in the buying process. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Unclear Prospect Profile(s). No Interesting Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

MARCH 8, 2010

Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. In most of my blog posts I try to give practical advice that you can use right away. This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

OCTOBER 16, 2009

Avinash has great advice for that in his Signs You Are a Great Analyst blog post. sales & marketing processes). A thorough understanding of sales & marketing processes is required. If you believe in the 10/90 perspective, it’s suddenly much more important to hire the right people. But that’s for web analysts.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 12, 2010

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. SEO and Social Media take a lot of time to do right, and HubSpot makes this process a lot smoother.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. I wrote more about this and about Lead Management on the Genius.com blog.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100