publisher 
Liveintent
SEPTEMBER 1, 2021
This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?
Liveintent
FEBRUARY 22, 2022
Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). So what is MPP, and how does it affect publisher direct-sold deals? A focus on engagement beyond open rates. Web Sessions.
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Liveintent
SEPTEMBER 9, 2021
In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program. In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection.
Liveintent
DECEMBER 21, 2021
With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data. Apple’s iOS 15.
ConvertKit
DECEMBER 22, 2021
There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? You can view past reports here.
Navigate the Channel
JULY 12, 2023
“When an open isn’t registered, some like to count instances where there are one or more clicks in an email as an open,” according to this Oracle blog on email open rates. When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. Translation?
Liveintent
FEBRUARY 28, 2023
You can use deal IDs on email, like on other channels, to reach specific publisher audiences. As a quick refresher, a deal ID is a unique number generated by a publisher’s supply platform to represent a specific bid request. Basically, deal IDs help publishers find the right ad partners for their inventory and vice versa.
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