Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. ActiveConversion is not new but also has a low price point.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

APRIL 15, 2014

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

JULY 15, 2013

Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites. As both the pricing variables and features suggest, Marketing Suite is still mostly a social media monitoring and public relations tool.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

JANUARY 19, 2016

As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. Pricing for OneSpot starts north of $100,000 for an annual contract. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

AUGUST 27, 2020

To ease the burden a bit, I’m going to start reviewing privacy systems in this blog. Pricing is based on the number of data sources: the company doesn’t release details but it’s not cheap. The first step is to define a framework of the functions required for a privacy solution.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 17, 2014

Scott wasn’t too impressed by my notion of an advertising-supported toaster (see my l ast blog post ), even though I pointed out you could segment the messages based on the type of bread the person was eating. And if you do give the car some discretion, how do you know it won’t make choices based on its own preferences?

Conference 120

Conference Marketing Proposals Paid Search Agency Planning 120

Customer Experience Matrix

JULY 3, 2013

Venntive’s pricing model – starting at $25 per month for up to 1,000 contacts, with unlimited email – also fits a small organization without a big prospect list, since it would pay about that amount for basic email and Web hosting. . They also have simple finances and simple Web sites. The Web site builder is much more robust.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Pricing is based on the number of form abandons, starting at $200 per month for 100 abandoners and falling on a per-abandoner basis as volumes increase.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

FEBRUARY 4, 2009

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pricing starts at $599 per month. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

DECEMBER 27, 2010

This is a combination of features, usability, technology, and price. But I’m perfectly aware that only readers of this blog will recognize the distinction. I weighted pricing much more heavily for small firms, and gabe technology, lead scoring and technology heavier weights at larger firms.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

NOVEMBER 19, 2010

Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. The bad news is they have quite a way to go before they’re selling at full price.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MARCH 16, 2016

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). Pricing for Mariana is based on the number of campaign responses. But many of your marketing targets are less visible. Users then define campaigns and have Mariana execute them.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

DECEMBER 1, 2014

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. Pricing starts at $15,000 per year for small enterprises. This latest vision was appealing enough to attract $54.7

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

FEBRUARY 9, 2012

The case was made yet again this week in an excellent blog post by Joby Blume, describing his former company’s struggles with marketing automation. (Be Howard Sewell of Spear Marketing Group made a similar point on his own blog. Be sure to read the comments). But most marketers can find several systems that will meet their needs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 10, 2014

The appeal of the platform model is obvious: platform systems are quasi-monopolies (or actual monopolies), so their owners can charge high prices while the app developers compete brutally with each other and must keep prices low. Indeed, Marketo seems to imply as much with the term “customer experience platform”.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

OCTOBER 6, 2015

Here’s a fact-filled blog post that uses some my carefully assembled information. So, yes, customer expectations are rising and failing to meet them has a price. But then I decided it was way too wonky and wrote a new, data-free version that people might actually read. But you, Dear Reader, get the benefit of my crazy little binge.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Customer Experience Matrix

APRIL 14, 2012

The new release adds some missing marketing features but doesn’t incorporate social media, blogging, or Web site management. Pricing on the new release remains unchanged, with full-featured versions starting at $299 per month. The company conducted more than 500 interviews in preparing the new release.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. HubSpot offers three pricing tiers that add service as well as features at the levels increase. One aspect of service is consulting support.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 17, 2015

This may all sound pretty straightforward and should be familiar to readers of this blog. Again, no reader of this blog will disagree. Pricing is based on volume of data and/or number of customers. External systems access profiles via SQL queries against HBase, API calls, or file transfers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 26, 2015

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. Nor does it address the challenges that users face in making sense of it all. And Lenovo uses just only two of Adobe’s eight solutions.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2009

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 22, 2013

Like the others, Infer builds a proprietary database of pretty much every company on the Internet by scanning Web sites, blogs, social media, government records, and other sources for company information and relevant events. Infer pricing is based on the number of records processed and connected systems.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 26, 2007

Plenty of publishers, library management systems and book shelf builders, none of which are particularly relevant to this blog (although there was at least one “loyalty” system for library patrons). None of this would have really impressed me until I heard the price: $495 per user per year. Also available: a 30 day free trial and $49.95

Aggregators 120

Aggregators Pricing Price Loyalty 120

Customer Experience Matrix

FEBRUARY 21, 2014

I’ll assume the Eloqua integration is most interesting to readers of this blog. To encourage this approach, its pricing is based on the number of unique individuals that marketers manage in its system, rather than impressions or ad budget. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

AUGUST 29, 2013

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. Here’s what I found. Of course, every vendor argues it does this better than anyone else.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JULY 16, 2009

Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2009

Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Pricing is based on the number of campaigns, not users, so large organizations can incorporate as many people as needed. As the bit.ly

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

AUGUST 6, 2009

Summary: Infusionsoft knows exactly how to sell marketing automation to small business: promise more revenue, less work, strong support and a low price. Nor, more surprisingly, does Infusionsoft provide inbound marketing (search engine optimization, paid search tracking, Web analytics, detailed activity tracking, blogging, etc.)

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 9, 2009

In case you’re wondering, ParAccel’s TPC-H results were seven times faster and had 16 times better price / performance than the previous record, held by Oracle. For sheer entertainment, check out the related string on Curt Monash's blog.). But pure scalability isn’t the key selling point for ParAccel.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 12, 2013

A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters. Of course, the minute I posted this blog, I started to see additional figures. An Aberdeen study reported 30% adoption.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

MAY 24, 2009

Much of the conversation related to my blog post of the day before , which argued that self-adjusting statistical models will replace manually-generated business rules for alerts, lead scores, segmentation and message selection in demand generation systems. Yes, the obvious strategy is to offer one product that can start simple and expand.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

FEBRUARY 26, 2012

Pricing is based on the number of local marketers who use the system. If you’re keeping score at home, it has received $17 million in venture funding. * * * Ok folks – what you just read is a perfectly adequate blog post. Balihoo is purchased by the central marketing department and delivered on a Software-as-a-Service platform.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

MARCH 5, 2009

Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs. What remains are scores for functionality, pricing and vendor background.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

APRIL 1, 2009

blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. Pricing for Professional depends on volume and starts around $200-$300 per month. DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

MAY 28, 2008

Marketers don’t seem terribly concerned with this, apart from specialized efforts to track comments in the press, blogs, social networks and similar forums. See blog posts by Dion Hinchcliffe here and here for more than I’ll ever know about the topic. An initial application can usually be developed in about two weeks.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120