BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

Adobe Experience Cloud Blog

MAY 10, 2017

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. But, they’re clueless when it comes to generating leads via their website. ” Leave a comment (or subscribe) to a blog about IT recruiting. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

Press 100

Press Distribution PR Public Relations 100

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Write a Blog Post. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. But here’s the thing: You don’t need a design portfolio or a branding team to make an effective website. Still, it’s one thing to talk about good design, and another to actually build a website that delivers on all design fronts. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. What exactly do we mean?

PR 324

PR SEO Lead Scoring Lead Ranking 324

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

Google 123

Google Press Domain Marketing Management 123

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

Press 67

Press B2B Blast Campaigns Public Relations 67

Launch Marketing

JUNE 9, 2021

Your B2B website is one of, if not the most, important aspect of your company. While the front end of your website, what your site visitors will see, the backend is crucial to maintain and update as well. So, all aspects of your website need to be updated and maintained to ensure continuity in both the backend and frontend.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

Martech

OCTOBER 20, 2022

Dig deeper: Now is the time to relaunch your website. While I don’t have any degree in website design and I in no way call myself a programmer, web marketing has taught me a great deal about designing websites. What is the purpose of the website? Describe the style of the website you want.

CMS Development 90

CMS Development Marketing Websites Paid Search Agency Work Management 90

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Add a Mention on Your Home Page Increase awareness of your trade show attendance by mentioning it on your website’s homepage. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Regularly update your blog with fresh content and new insights. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content. Speed to market.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. Then, determine where you want to host the tutorials on your website.

Press 69

Press Product Screencast FAQ 69

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. You can separate your email recipients into groups according to the form or survey they filled out on your website. The post How to Maximize ROI with Email Marketing for B2B appeared first on B2B Marketing Blog | Webbiquity.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. It’s also important to regularly review competitors’ websites for news announcements, case studies, and other relevant updates. Many social listening tools monitor mentions across the web, including blogs, forums, news sites and other online publications.

Analysis 130

Analysis Comparison Keywords Case Study 130

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. In fact, high-quality content and relevant outbound and inbound links are the two most important signals used by Google to rank your website for search. . About the Author: .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. Next, she took a short press trip to Savannah, Georgia.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

ConvertKit

MAY 14, 2021

There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. We think one spot rises above the rest, though—your own website. Creators across every niche are already selling ebooks on their website, and you can get yours set up in ten minutes. More money lands in your pocket.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Visitor Queue

NOVEMBER 24, 2023

Knowing this, it’s easy to why marketers are looking for new ways to generate leads, without taking their time away from other pressing tasks. That’s where automation comes in.

Lead Generation 99

Lead Generation Automation Generation Leads 99

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. agency, contractor, etc.).

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

Trade Press Services Newsletter

AUGUST 3, 2023

With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. Search engines also flag plagiarized content or copy that lacks proper flow, driving pages and websites down in search engine rankings.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Webbiquity

MARCH 8, 2022

To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. You don’t have to always do a quiz on a website. Content upgrades are lead magnets you create for specific blog posts. Use content upgrades.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. This means investing in search engine optimization (SEO) so relevant people can find your website online. You don’t have to make your content all about the launch.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Marketing Craftmanship

DECEMBER 22, 2015

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them. Unfortunately, a blog is much like a marriage, but without dating in advance of a commitment.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. Maintaining excitement about your website is great. People, the people managing campaigns, press releases, content marketing, and more must be ready to execute the day you go live. No, you would not.

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

Vision Edge Marketing

MARCH 23, 2021

Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more. Consider the difference in time and complexity in the production of a user conference vs. a blog post vs. a customer case study vs. an interactive product demo.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

seo.co

FEBRUARY 2, 2021

Are you planning to update the looks, content, and functionality of your website? At the same time, 75% of the customers judge a company’s credibility based on their website design , making it imperative to focus on rebranding efforts from time to time. Why Consider SEO When Rebranding A Website? You’ll augment them.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

SmartBug Media

MARCH 4, 2019

Backlinks to your website are one of the most valuable components of SEO and one of the best ways to increase your rankings in search engine results—when done properly. Here are the tactics I suggest implementing to earn backlinks for your website: Guest Blogging. When this happens, do the same thing.

Marketing Websites 82

Marketing Websites Domain High Quality Lead Lead Scoring 82

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88