Webbiquity

AUGUST 1, 2023

How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? Optimization isn’t something to “tack on” at the end, when the site is ready to launch. Here are nine helpful strategies.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.)

SEO 161

SEO SERP Conversion Eye-Tracking 161

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. From getting you on niche blogs to getting featured on Forbes, Techcrunch, Mashable, Business Insider, Fox, and more, we have developed a process to get our clients covered by major news sites. 2) Start with some smaller blogs. 1) Use HARO.

Press 69

Press Features Tips eCommerce 69

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. Final Thoughts.

Press 67

Press B2B Blast Campaigns Public Relations 67

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

Google 123

Google Press Domain Marketing Management 123

What Works - What Doesn't

NOVEMBER 8, 2021

In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact.

Contacts 65

Contacts Media Press PR 65

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. Here are 6 key takeaways from the training!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Sana Commerce

JULY 4, 2022

Prefer to listen to the blog? Press play. Technologies every e-commerce site needs. You will be hard-pressed to find a successful business that does not have at least one aspect of their business operations posted on the cloud. The post Technologies every e-commerce site needs appeared first on Sana Commerce.

Marketing AI 52

Marketing AI Marketing Management Marketing Automation Services Customer Satisfaction 52

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content. Speed to market.

Lead Ranking 145

Lead Ranking Lead Scoring Course Press 145

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. Many social listening tools monitor mentions across the web, including blogs, forums, news sites and other online publications. The post Spying on the Competition: Three Simple Ways to Gain an Advantage appeared first on Trade Press Services.

Analysis 130

Analysis Comparison Keywords Case Study 130

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Placing that kind of information in a prominent location ensures that everyone receives notification of its occurrence when they visit your site. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. agency, contractor, etc.).

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Marketing Insider Group

DECEMBER 18, 2023

7,000+ publisher sites in network, including Newsweek, Entrepreneur, and USA Today Robust targeting and 3rd party tracking of content, by geo, device, network, and day parting The numbers Nativo’s programmatic platform improves native advertising performance by 300% Up to 172M uniques per month 5. Why Nativo? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Hubspot

JUNE 1, 2018

You have a navigation at the top of the page that brings users to your pricing page, an ‘About Us’ page, and a blog. But what happens when someone lands on your site with a very specific question about your product or service? Frustrated, they go back to Google, land on your competitor’s site and find exactly what they are looking for.

Paid Search Agency 78

Paid Search Agency Conversion Custom Publishing Search Marketing 78

Ontraport

JUNE 12, 2018

The post The Top 9 Features of Pilot Press appeared first on The ONTRAPORT Blog. If you’re using PilotPress to its full potential, there’s really no need to use another membership plugin.

Press 61

Press Features 61

Marketing Insider Group

OCTOBER 18, 2023

A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations. You probably don’t have anyone pressing you on a deadline for your blog post or newsletter, but content marketing is only effective when it’s consistent.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. First Round Review. Autodesk’s Redshift.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Ecosystem Influence: How much press coverage is your brand attracting? How many backlinks come to your website from other reputable sites? . In how many reports are you mentioned?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Launch Marketing

OCTOBER 18, 2023

Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial. Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. Think gated and ungated assets.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

Marketing Insider Group

JUNE 22, 2023

Automated marketing lets you spend less time writing messages and pressing “Send.” In action, marketing automation might involve a user coming to your site and subscribing to an email list. Create a content strategy: Your on-site content and lead magnets need to be top-notch to hold onto your audience.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

seo.co

APRIL 5, 2021

Blog posts are a great way to expand your footprint on the web and increase your content generation as well as provide relevant information to your users. The first step to understanding how much you should pay for a blog post is understanding exactly what you need. The Intent of Your Blog Posts. agency, contractor, etc.).

Work Management 85

Work Management Paid Search Agency Click Rate Advertising Agencies 85

Webbiquity

MARCH 8, 2022

As shown in this screenshot, the article generated over 6,000 backlinks from 860 domains, including sites like Forbes and Entrepreneur. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs.

SEO 243

SEO Lead Ranking Content PR 243

Contently

JULY 2, 2018

If the design of a content site is terrible, people won’t give the words a chance—they’ll perceive it all as low quality. But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. But read Traveler.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Digital B2B Marketing

JANUARY 24, 2013

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. This blog doesn’t develop an audience.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Marketing Insider Group

MARCH 1, 2021

Last week we covered some of the basics of adding your site to Google. Invest in SEO Services for Your Site. On-page SEO (aka on-site SEO) refers to manipulations that you perform on your webpage itself. Creation of a site map. Press releases. Reviews of your site. Create a Google My Business (GMB) Listing.

Google 326

Google Mobile Advertising Business Work Management 326

Writing on the Web

MAY 1, 2013

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Most of my clients have flyers, press releases, articles, etc. 2 Questions Your Site Should Answer. Who and Why?

Stats 100

Stats Social Media Link Building Network Marketing 100

Marketing Insider Group

MAY 4, 2021

When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day. You can also post on open third-party sites such as Quora or Medium. Another paid option is a newswire for press releases. You publish the content on the site. Email marketing is another option.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

seo.co

JANUARY 23, 2022

In order to build the authority of your own site, you must leverage the authority of existing sites, and construct links that are meaningful in the eyes of users as well as search engines. Actually, building links on major news sites isn’t as difficult as you might imagine. Add A Blog. But it takes work! .

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Backlinks are the number one off-page SEO factor for Google, and as discussed above, Google tends to rank a site higher if it has a greater number of backlinks.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77