Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

Press 100

Press Distribution PR Public Relations 100

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Webbiquity

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. It works the other way too.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Write a Blog Post. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. From getting you on niche blogs to getting featured on Forbes, Techcrunch, Mashable, Business Insider, Fox, and more, we have developed a process to get our clients covered by major news sites. 2) Start with some smaller blogs. 1) Use HARO. 4) Build relationships with reporters.

Press 69

Press Features Tips eCommerce 69

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

Press 67

Press B2B Blast Campaigns Public Relations 67

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content. Speed to market.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Kaon

DECEMBER 26, 2017

In that vein, let’s look at the most popular posts on this blog from the past year. #5: 2: Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR. 5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. Depending on the social platform as well as the magnitude of the news and where it was featured, you may want to promote the press coverage multiple times on your social channels.

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Ontraport

JUNE 12, 2018

The post The Top 9 Features of Pilot Press appeared first on The ONTRAPORT Blog. If you’re using PilotPress to its full potential, there’s really no need to use another membership plugin.

Press 61

Press Features 61

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

Google 123

Google Press Domain Marketing Management 123

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. So, we created a blog post that answers the question, “ what’s the best way to organize content?

Press 69

Press Product Screencast FAQ 69

Digilant

JULY 10, 2022

The more your digital ads stand out, the higher the likelihood you’ll get a boost from them in the form of organic social media mentions and buzz in the press. The post Blog Example appeared first on Digilant. Don’t be afraid to be unique with your DOOH creative. Replace and change creative formats.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Trade Press Services Newsletter

FEBRUARY 1, 2024

Instead of simply reading a book or blog post, consider taking an in-person course. The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services. A live class can give you hands-on experience and opportunities to network and collaborate with other professionals in the industry.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. Next, she took a short press trip to Savannah, Georgia.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. agency, contractor, etc.).

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

Velocity Partners

FEBRUARY 12, 2019

This is marketing as press secretary. At the same time, by definition, the attorney general has to spend a lot more time studying than the press secretary does. The press secretary broadcasts things to the market. – Image credit The post Is marketing the press secretary or attorney general? The title must be earned.

Press 49

Press Advertising Agencies Broadcasting CMO 49

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Marketing Craftmanship

DECEMBER 22, 2015

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them. Unfortunately, a blog is much like a marriage, but without dating in advance of a commitment.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. And over time, it will make you irrelevant.

Public Relations 100

Public Relations Press PR Content 100

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Trade Press Services Newsletter

JANUARY 4, 2024

Regularly update your blog with fresh content and new insights. Your website, blogs, social media accounts and reviews offer potential customers a holistic view of your online presence—make sure they reflect your brand in the best possible light. Thought leadership will become even more important for B2B marketers in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

APRIL 23, 2024

Although it’s simple to think that a message will always get in a customer’s inbox once “Send” is pressed, this isn’t always the case. Before launching your email campaigns, use A/B testing to formulate a hypothesis regarding potential campaign improvements, configure it as an A/B test, press send, and observe the results.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. Many social listening tools monitor mentions across the web, including blogs, forums, news sites and other online publications. The post Spying on the Competition: Three Simple Ways to Gain an Advantage appeared first on Trade Press Services.

Analysis 130

Analysis Comparison Keywords Case Study 130

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Ecosystem Influence: How much press coverage is your brand attracting? Gerri Knilans is president of Trade Press Services. It’s less about the medium and more about the content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Personalized content allows brands to engage with audiences on a deeper, more meaningful level.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Craftmanship

SEPTEMBER 26, 2023

Blog posts or press releases extolling the features and benefits of your firm’s whiz-bang new product or service are more likely to be read by competitors than by prospects. Here’s why: Most firms still don’t understand that marketing content is NOT about sales.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

B2B Marketing Traction

APRIL 26, 2012

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Increase the frequency of your blog post writing. Engage with other bloggers by commenting on their blogs and other social media. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52