Biznology

FEBRUARY 12, 2020

“Why does modern technology promise efficiency, but leave us constantly feeling pressed for time? ” Blog Posts. In other words, students need to return to the fundamentals of education where you question the information and the source, which allows you to gain a greater understanding.” ” TED Talks/Podcasts.

Work Management 104

Work Management Press Thought Leadership Demand 104

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

DECEMBER 4, 2014

For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. Once upon a time, press releases were a great way to get links. Yes, press releases are still important. Blogging for SEO purposes only.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Biznology

NOVEMBER 8, 2016

2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers? Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf.

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Biznology

NOVEMBER 8, 2013

Midi: Blog posts, your own social media posts, short videos, infographics, lists, case studies. Maxi: Press releases, bylined articles, slide decks, podcasts, long-form videos, studies, white papers, speeches, webinars, online demos, one-pagers. Chunking your content. I’m sure we’ll find more to add to these lists as time goes on.

Public Relations 80

Public Relations Press Wikipedia Content 80

Biznology

APRIL 10, 2014

When the Associated Press told editors at the American Copy Editors Society conference that it was removing the distinction between “more than” and “over” from its style guidelines, there was an audible gasp in the room. ” Fortunately for journalists, there’s a wealth of digital marketing education on blogs like this one.

Marketing Analytics Tools 80

Marketing Analytics Tools Press Ethics Distribution 80

Biznology

MAY 8, 2020

“So how do we balance the pressing need to ensure basic survival — of our families and firms — with what may well be a growing urge to do something new after this crisis has subsided?” ” Blog Posts (excerpt below with links to the full post). As always, happy reading and listening!

Peer-to-peer 104

Peer-to-peer Work Management Paid Search Agency Validation 104

Biznology

APRIL 11, 2013

The Intel Free Press takes a similar but slightly more promotional approach, highlighting the many aspects of technology powered by Intel chips. For example, check out The Content Strategist , the blog of Contently, a content marketing platform.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Biznology

FEBRUARY 4, 2013

At minimum, press releases and other media relations assets need to use the right keywords and URLs they list within them. I lost count of the press releases that used only branded words and pointed only to the home page. I lost count of the press releases that used only branded words and pointed only to the home page.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

APRIL 10, 2020

“The real star of Andrew Cuomo’s press briefings? ” Blog Posts (excerpt below with links to the full post). . ‘This is an opportunity for us to focus on both how business and government play a role in building a more resilient economic system for the next crisis.’”. His PowerPoints. “ What You Truly Value.

Lead Scoring 197

Lead Scoring Lead Ranking Thought Leadership Leads 197

Biznology

JULY 30, 2021

And finally, there are two different, yet complementary perspectives in the Blog section on the concept of effort, what constitutes effort and the challenge to exert effort/action rather than just bear witness to issues. ” Blog Posts. As always, happy reading and listening! . ” Building a culture of learning at work.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 24, 2020

Peter: “I brought in a French press from home. ” Blog Posts (excerpt below with links to the full post). Make no mistake, kids, at this point it’s a race for second-best summer intern. Can you imagine the small talk in the NASA break room on that fateful day three? Now everyone can enjoy a nice cup of coffee.

Consulting 129

Consulting Peer-to-peer Curation Press 129

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

MARCH 27, 2018

One easy first step you can do for yourself right now is populating 21 social media sites , social networking sites, business networking sites , social writing sites, and blogging platforms with what you’re about. Feel free to use them as alternate channels for press releases and news. They’re useful on their own.

Enterprise Management 208

Enterprise Management Work Management Google Marketing Management 208

Biznology

JUNE 28, 2013

Press Releases. Investing in a monthly press release and distribution can help you achieve greater visibility in a few ways. Blog Posts. But if you’ve put off blogging because you’re not a great writer, spend some of your budget on hiring a freelance blogger or content marketing agency.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Biznology

OCTOBER 16, 2020

” Blog Posts. ” Brené Brown: Pressing On with Purpose. In this special episode, discover why people need attention not feedback, why you need to focus on your strengths vs. improving or fixing your failings, and why you should focus on followership, not leadership.” Rich Litvin: What are you optimizing for?

Thought Leadership 118

Thought Leadership Press Demand Effectiveness 118

Biznology

SEPTEMBER 22, 2015

Don’t get me wrong, they would love every blogger to share and reshare, blog and reblog their cool infographics about caffeine , backpack-durable food (it’s back to school season), and purse snacks for mom and the kids (it needs to endure being jostled and outside of the fridge for days, possibly).

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

OCTOBER 24, 2013

If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

AUGUST 25, 2014

Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. MAKE YOUR BLOG A COMMUNITY AND KEEP IT REAL: “Walmart Moms” started in the late 2000?s. That’s according to Chad Mitchell , Senior Director of Digital Communication.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

JULY 5, 2016

And, before I finish here, I thought I would pass on the discount code that we were given to give to our bloggers, since this is, in fact, partially a blog about Skinny coconut oil. The Skinny & Co. team is exceptionally generous with their product when it comes to influentials. Dan and I are very excited about the rest of the week.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

MARCH 28, 2014

Evian recently ran a project in France where people were able to order big family-size bottles of water by pressing a plastic water drop-shaped button on their fridge. It also allows us to have for the first time a passive conversation with really important things in our life.

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. You do that work” and then “Our SMNR is just a platform and structure.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

NOVEMBER 9, 2017

Pressed for time, they left the field blank. The blog format does not allow me to go into the kind of detail I would in a proper book chapter. We recently audited the pages for Subject and found that 70 percent of all pages had the “null” Subject value. You don’t need to use these tools to build something similar.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

MAY 27, 2014

Here’s Felix Salmon’s attempt at putting together a matrix to explain what the difference is between PR, native advertising, and brand journalism; content marketing, marketing, and blogging. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. Brand execs. Who is it published by? Public relations.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

MARCH 28, 2014

Evian recently ran a project in France where people were able to order big family-size bottles of water by pressing a plastic water drop-shaped button on their fridge. It also allows us to have for the first time a passive conversation with really important things in our life.

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

SEPTEMBER 11, 2013

But in a rare display of honesty, New York Times tech reporter Jenna Wortham had the courage to admit in a recent blog post that the “sifting through data” method isn’t really how stories get covered. Content Marketing Public Relations information Journalist Media media relations Press release' It’s not an exact science.

Media 80

Media PR Public Relations Press 80

Biznology

AUGUST 9, 2016

You know all the hell I go through every time I publish a blog post ? The process I go into in great depth on If you post it will they come (to read your blog)? The hell I will go through after I hit submit on this post? Well, I have it all automated now, at least over on my RNNR.us

Ideal Customer Profiles 0

Ideal Customer Profiles Profiling Google Traffic 0

Biznology

MARCH 31, 2015

Blog posts, articles, press releases, and announcements are all considered to be ‘articles’ by Google but since my client hasn’t defined an easy-to-understand URL or site formatting that Google can intuit and ‘understand,’ it needs a strong assist, and Google hopes that a well-made sitemap will do that trick.

Google 80

Google Tools Tips RSS 80

Biznology

SEPTEMBER 15, 2016

Adaptive content isn’t the only reason to do structured content, but it is the most pressing. Most authors and editors like to write a whole blog post or article, rather than a bunch of components that could be assembled into an article or blog post (or both), for any device. Responsive design is no longer optional.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

AUGUST 7, 2013

Because content is so wide-ranging – from how-to videos to blog posts to inspirational quotes – I think we all vaguely know what it is. When I was in high school, I briefly worked as a stringer for the Asbury Park (NJ) Press. But if I had to define it, I’d say it’s content that is newsworthy. Off I went to the zoning board meeting.

Content 80

Content Wikipedia Copywriting Internet Marketing 80

Biznology

MAY 22, 2014

You pay good money for blog posts and copy – don’t let copycats hurt your business! This is step one: read your articles, blog posts, and web copy. If requesting that blog writers and article writers cite their sources is something your copywriting service does, spotting plagiarism should be easy. Check the Sources.

Copywriting 80

Copywriting Copyright Content Inbound Marketing 80

Biznology

JULY 16, 2013

What’s more, the more you can fill in your past on your blog the greater the number of pages that Google will be able to index about you. To put this in context, my blog, Because the Medium is the Message , has 9,491 blog posts as of last count. know about you. So, you only have a couple-dozen? I couple-hundred?

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

OCTOBER 8, 2015

There is no shortage of candidates, as discussed in my previous blog post ( “Digital Learning: Beyond the copycat model” ), such as Massive Open Online Courses, digital classrooms like the iTunes U, and a plethora of mobile apps for all tastes and needs. .

Digital Transformation 80

Digital Transformation Wikipedia Press Communities 80

Biznology

DECEMBER 23, 2013

And if you do it right, people will click the links you share (many should link back to your site or blog) and end up in your inbound marketing funnel. Ask an engaging question that relates to a blog post or tweet a quote from your blog, then include a link. Blogging is obviously a great channel for content marketing.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80

Biznology

JULY 31, 2012

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Do you illustrate your blog posts with germane illustrations or photos?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80