B2B Marketing Traction

AUGUST 23, 2010

.” It’s all well and good to have text, meta tags and even photos with alt tags about flat springs on your web site, but it’s even better if you have written a blog entry, produced a video, sent out a press release, even recorded a podcast about these parts. It takes time to create all this content.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

DECEMBER 1, 2011

When is your tweet, blog post, and video content enough? Up to a month for Google to crawl your new site or new blog. So plan to: Blog frequently. Register your website and blog with directories. Send out optimized press releases online. When will you see results from social media and SEO? It takes time.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

AUGUST 31, 2011

A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Then, how do you get people to visit your website with its blog content? You push out news about you and your company using online press releases that have keyword rich links back to your site. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

APRIL 4, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. In an earlier post, I blogged on how to calculate your marketing budget by understanding your sales history. If you have the funding you can spend more. You’ve launched and the industry is heating up!

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

JANUARY 31, 2013

Twitter blog post ). I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. A six-second press conference for crisis communications or to set the record straight. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

JUNE 22, 2011

Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. Post-show blogging and YouTube videos were most effective. Link to your show and product launch press releases from the trade show LinkedIn Group Discussion.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 1, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Part 1 , I blogged on how to calculate your marketing budget by understanding the buyer cycle. If you are strapped for cash, use low-cost tactics such as social media, email marketing, and online press releases.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

OCTOBER 12, 2011

Here are some ideas: Blog posts. Press releases. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Tweets, LinkedIn and Facebook status updates. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

JANUARY 19, 2015

Your top 3 blog posts, videos, slide decks, or other content published since the last issue. Write each newsletter piece well before the newsletter is due and post them to your website as blog posts or article pages. A featured article related to your work, product or services. A list of upcoming events.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

AUGUST 25, 2011

You can set up your press releases, videos, photos, blog entries and other content feed directly to your page. You can automate some of the content that is posted to the wall so that you don’t have to invest a lot of time in posting information. You can spend under half an hour a week to maintain your Facebook page.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Create Awareness on Facebook: 1-2 hours set-up, 5-15 minutes a week.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

MAY 18, 2011

The Concrete Network’s ultimate goal is to increase demand for concrete, so its content includes blogs about why concrete might be an appropriate material in a variety of uses, what can be done with concrete (floors, counters, furniture, etc.), and how to use concrete. Give away as much as you can without diluting sales revenue.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. In a blog post long ago, Chris recommended a ratio of 12:1 for helpful, outward-focused tweets to self-promotional tweets. Astounding! Have an online conversation?

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

FEBRUARY 6, 2012

Your blog hasn’t been updated for two months or more. Your news page includes no press releases from recent years. You say one thing on your Home page and another on the About Us page. Your company history doesn’t include information about the last five years. Your copyright statement includes a year three years ago.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

MARCH 12, 2010

Some of the B2B inbound marketing tactics that fit this stage include quality content online in a variety of media (blogs, video, podcasts, eBooks, whitepapers), webinars, eLetters and newsletters, press coverage in trade publications and blogs, speaking at industry conferences and social network testimonials from beta and early customers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

AUGUST 27, 2010

Note: some of these stats are from the Earnest blog.). One of the big benefits of getting found online is getting called by journalists who need your expertise and can quote you in the press. 9 of 10 buyers say that when they’re ready to buy, they’ll find you. ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

FEBRUARY 5, 2013

Now you can go to analysts, writers and editors in the space with some well-positioned details and press releases to ensure that the right people announce and review your new product upon launch. The point of this blog post is to get ready to launch your product way before it’s ready.

Product 100

Product Social Media Advertising Agencies Planning 100