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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. Global SEO: User-focused SEO frameworks can guide content creation across different sites.

ROI 115
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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

But do you know what types of content Google is presenting on the first page? You’ll want to open an incognito or private browsing window so your previous searches and browser cookies don’t influence the presented search results. This will bring up a list of pages currently on your site with the target keyword in the copy.

Keywords 105
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Introducing dynamic redirects: Maximize your site search experience

Sana Commerce

Optimizing your site search is an actionable step to ensuring a faster conversion path online. When you optimize site search, you improve customer satisfaction with functionality that meets their needs. Given that suppliers often present extensive product ranges, dynamic redirects helps to simplify and streamline the purchase journey.

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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

The Lead Agency

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

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Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The content team should be watching time on site and evaluating what is sticky. A few tools that will be covered in my presentation include BuzzSumo , SEMRush , and Answer the Public. Stay tuned for the full presentation next week! — Site Reviews: Focus on Content. Have a question on your site?

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Three Questions to Answer for Successful B2B Blogging and Content Marketing

Launch Marketing

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

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10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge.