Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs.

SEO 251

SEO Lead Ranking Content Thought Leadership 251

Webbiquity

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. Webbiquity B2B Marketing Blog). Blog URL (e.g., 100+ Blog Directories and RSS Submission Sites.

RSS 100

RSS Promotion PR PageRank 100

KoMarketing Associates

SEPTEMBER 28, 2016

The content team should be watching time on site and evaluating what is sticky. What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. — Site Reviews: Focus on Content. Have a question on your site? Heading to Pubcon?

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. He also writes regularly for the tech news site SiliconANGLE. Thanks to all our sponsors! Like this post?

PR 135

PR Practices B2B Blogger 135

Marketing Insider Group

NOVEMBER 8, 2021

Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either. In fact, most folks working in PR aren’t using this type of data anyway. But in this case the data source are the actual media sites like forbes.com, fortune.com, and bloomberg.com.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Golden Spiral

AUGUST 13, 2019

Content's PR Origins. Where PR and Content Intersect. Content and PR create a virtuous cycle: well optimized blogs drive more traffic to your site. The Article in 60 Seconds. They originated content marketing. What is Content Marketing? Reaching Journalists.

PR 72

PR Content Marketing Campaigns B2B Marketing 72

Webbiquity

JUNE 1, 2021

Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Anywho, your company is on its way.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. Your site should be fast and responsive, with all the needed information.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Another helpful list of online PR distribution sites.

PR 100

PR Blogger Outreach Best Practices 100

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

What Works - What Doesn't

NOVEMBER 8, 2021

I sometimes leave my query there, but I never know if it will get to someone versed in PR rather than sales, and there’s the risk the query will be lost in the internal shuffle. Clicking over to the “Contact Us” page often brings me to a generic form that is, again, clearly designed to snag sales leads.

Contacts 65

Contacts Media Press PR 65

Walker Sands

JULY 21, 2021

With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never felt stronger about working in PR and fostering positive connections. The only two who coded their sites were male. What are some initial observations you’ve made about gender-representation in tech and PR?

PR 52

PR Impressions Class Thought Leadership 52

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com.

Link Building 120

Link Building PR SEO Ad Building 120

Webbiquity

MARCH 6, 2013

Can PR keep up in this online social world? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR. One mom even took it a step further, using parenting blog to chronicle the full story.

PR 100

PR Social Media Media Public Relations 100

Content Standard

AUGUST 29, 2019

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 84

PR Outreach SEO Brand Identity 84

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Biznology

APRIL 5, 2016

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs.

Public Relations 74

Public Relations PR Press Conference 74

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Ontraport

DECEMBER 16, 2019

Many Ontraport users have realized the potential of membership sites, and we’ve been pleasantly surprised to discover some of the innovative ways they’ve utilized Ontraport’s features to manage and enhance them. Here are some of the creative ways six Ontraport users are optimizing their membership sites : Membership Sites: Gigi Guides.

Opt-out 52

Opt-out Landing Pages Opt-in Ad Exchange 52

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. So guest blogging is all about audience and search engine optimization (SEO).

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. And both rely on the ability to tell an interesting story.

PR 100

PR Social Media Media Blogger 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . PR credibility vs social media credibility. PR credibility vs social media credibility. Future of blogging. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. What are the average audience sites that you select usually?

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Marketing Insider Group

MAY 27, 2023

According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. David Meerman Scott David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that it launched a successful speaking career that David is still cashing in on. What is Marketing Over Coffee?

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. My blogging life has become completely self-referential.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Ever since they applied this approach to their blog-focused content, they saw a 450% increase in organic traffic. And how can you apply them to your own business to maximize your ROI? Not convinced?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

Google 123

Google Press Domain Marketing Management 123

Webbiquity

MARCH 7, 2023

Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential. A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. Different priorities and issues have arisen.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347