Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Slate, and Thrive Global regularly publish syndicated content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Webbiquity

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. It works the other way too.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Onalytica B2B

JULY 8, 2015

Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

PR 100

PR PageRank Branding Brand Identity 100

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Ranking Lead Scoring 98

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Another helpful list of online PR distribution sites.

PR 100

PR Blogger Outreach Best Practices 100

Content Standard

AUGUST 29, 2019

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 86

PR Outreach SEO Branding 86

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs.

Link Building 120

Link Building PR SEO Ad Building 120

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website. Two of the most effective are through blog posts and case studies.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. Finding Blogs That Will Boost Your Influence. Two reasons: Audience.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! Honestly, it’s sort of like being a professor: have you published and what have you published recently ? My blogging life has become completely self-referential.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Marketing Insider Group

MAY 27, 2023

Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings. David Meerman Scott David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that it launched a successful speaking career that David is still cashing in on. This marketing podcast is hosted by John J.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Webbiquity

JUNE 1, 2021

You can easily access the finished, subtitled videos and publish them. Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. Build your social currency with a robust PR strategy.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Ever since they applied this approach to their blog-focused content, they saw a 450% increase in organic traffic. And how can you apply them to your own business to maximize your ROI? Not convinced?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Writing on the Web

JANUARY 20, 2014

However, I’ll go anywhere to learn more about the craft of writing and publishing expert ebooks for my clients! This weekend, I’m joining Joan Stewart , the Publicity Hound and four other book experts on a Publishing at Sea cruise in the Caribbean. How blogging can help promote book sales and build a fan base.

Amazon 100

Amazon PR Social Media Search Marketing 100

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . PR credibility vs social media credibility. PR credibility vs social media credibility. Future of blogging. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. Role of Press Releases in ranking higher in SERPs. About our host: .

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. And there you have it—our sixth B2B blog post round up. B2B Blog Post Round Up: Buyer Personas, User-Generated Content, & More [October].

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Convince & Convert

MARCH 29, 2016

Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training.

PR 78

PR Training Paid Search Agency Advertising Agencies 78

Webbiquity

APRIL 18, 2023

Improve Your Site SEO Image credit: NisonCo PR and SEO on Unsplash Search engine optimization (SEO) is one of the most basic and widely used online marketing tactics, and yet is commonly underutilized or just plain done wrong. Her little white bunny tends to reply to your emails when she is on vacation.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Contently

APRIL 26, 2016

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. You don’t want to be a PR shop. and Turner Sports. It was never intended to be that.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 87

B2B Memes

MAY 11, 2010

With publishing luminaries like Paul Conley , Joe Pulizzi , and David Meerman Scott urging journalists to turn to content marketing for rewarding career options, you might think there would be a stampede of ink-stained wretches leaping into the field. I mean this literally: to many journalists, content marketing is just another term for PR.

PR 100

PR Content Fulfillment Public Relations 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Ranking Lead Scoring Generation 100

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. And both rely on the ability to tell an interesting story.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Webbiquity

MARCH 7, 2023

A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google. million users and some 1.8

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Marketing Insider Group

FEBRUARY 11, 2021

It’s more important now than ever for companies to use their digital platforms to make positive statements and publish actions that unite their customers and boost their PR. Live video also enables a closer connection to customers than through blog or social media posts. One in five of those consumers will never return.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Bluetext

JUNE 2, 2023

Attention is an increasingly precious resource in this age of constant stimulation, so grabbing hold of it and keeping it is paramount for any PR professional trying to get a message out into the world. Of course, there is room for nuance, detailed explanation, and essential facts in PR messaging.

PR 26

PR Press Conference Customer Surveys 26

Contently

MARCH 16, 2023

In my own experience, I have found that involving an internal expert offers a sense of comfort when publishing content on a particularly complex or sensitive topic. SMEs can also be helpful in content creation , whether you interview them for podcasts, turn a conversation into a blog post, or even leverage them for influencer marketing.

Efficiency 136

Efficiency Design SME Budget Programs 136

Marketing Craftmanship

MARCH 11, 2019

Nearly 5 years ago, I wrote a LinkedIn blog post ( The PR Industry’s Dirty Little Secret ) that called out PR practitioners who use their “close relationships” with journalists – along with the implication that those relationships will generate media coverage – to sell their services to prospective clients.

PR 100

PR Linkedin Media Contacts 100

Content Standard

AUGUST 19, 2021

An eBook that explores a topic in depth may have excerpts repurposed as blog posts, quotes pulled out for social content, and customer stories used for sales enablement materials. Building on PR Opportunities PR and content marketing can be synergistic if the teams driving them have a shared vision and effective communication.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130