What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

I sometimes leave my query there, but I never know if it will get to someone versed in PR rather than sales, and there’s the risk the query will be lost in the internal shuffle. Clicking over to the “Contact Us” page often brings me to a generic form that is, again, clearly designed to snag sales leads.

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

If you can’t hire an outside PR firm or marketing agency for a fresh look, run your deck past your most recent hire or freshest intern. The common challenge here — and it’s a big one — is looking at your pitch deck from the perspective of an outsider who doesn’t live and breath your business strategy every day.