WebMarketCentral

DECEMBER 4, 2007

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

AUGUST 6, 2008

The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top!

PR 20

PR Lock-In Best Practices Creativity 20

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. Just as with advertising, PR relies on frequency. You send your messages, and then.nothing. Or very little response.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

WebMarketCentral

JULY 9, 2007

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. Blogs, online news releases, and other forms of Web content let organizations communicate directly with buyers.and here's something really neat: if you do a good job telling your story directly, the media will find out.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

MAY 21, 2007

I don't normally do this here, but PR expert Greg Hoffman of the Internet Marketing Gorilla blog is an extraordinarily talented PR guy seeking employment. Greg gave me some great feedback for an upcoming post I'm working on addressing interactive PR. He knows how to develop highly effective PR programs on a tight budget.

PR 20

PR Budget Programs Internet Marketing Contact Marketing 20

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

NOVEMBER 26, 2007

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. tags: VirtualHosting blog, Top 100 Social Media and Social Networking Blogs for 2007, Web 2.0, tags: VirtualHosting blog, Top 100 Social Media and Social Networking Blogs for 2007, Web 2.0,

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? about your organization?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

DECEMBER 18, 2007

Creating and maintaining a profile on both sites, then creating connections to other people you know, can pay B2B PR dividends in at least three ways: - Profiles (particularly those on LinkedIn) show up well in searches for terms related to your position (so make sure your profile includes those key terms). . - Participate in blogs.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. More than 60% of U.S. Contact the blogger as the next step.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

SEPTEMBER 9, 2009

Tony tells me that he uses these Best Of posts as a way to see the very best from these 40+ blogs each month. Tags: Blogging for Business. B2B Marketing is important to many of my clients, but I just don't have time to read all the posts from all these sources.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

MAY 31, 2007

PR guru Greg Hoffman , who taped his resume to a box of Dunkin Donuts in order to get the attention of the hiring manager at Think Partnership , has landed the job. The news was actually broken earlier today by Shawn Collins at the Affiliate Tip Blog.

PR 20

PR Internet Marketing Contact Marketing Order 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? Why do you blog? For perspective, if your blog gets more than a handful visitors per day, it's doing better than 99% of the blogs in existence.

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

NOVEMBER 11, 2009

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results?

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

APRIL 27, 2009

What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Acknowledge other bloggers you admire?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs may show up well in search engines, though I remain unconvinced at this point.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

SEPTEMBER 8, 2008

Which blogging platform is best for your needs? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

JUNE 25, 2008

It's been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). Anyway, taking a look back at the first three years of the WMC blog, here are the ten most popular posts as chosen by you, my elite (in the good sense!) tags: best blog posts on social media marketing, Web 2.0,

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

SEPTEMBER 9, 2005

And one of my favorite aspects of blogging is "meeting" new people across the marketing blog space. Sarah Eaton at BeTuitive Both Sarah and her blog are delightful. A highly useful feature of her blog is the topical category listing. John Moore at Brand Autopsy A brilliant, visual and wide-ranging blog on branding.

Blogger 20

Blogger Blast Campaigns PR Consulting 20

WebMarketCentral

FEBRUARY 20, 2008

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned. Can you buy customer loyalty?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

JUNE 16, 2008

Here are a few highlights from his presentation at the recent Blogging for Business conference. Blogging is (officially) no longer new. 90% of Internet users in the 25-34 year-old group are familiar with blogs. Blogs now rival traditional media for reach.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Many people add their company website and/or blog. Got something to tell the world?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

APRIL 2, 2009

But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? Strategy—help identify how social media fits with existing activities such as SEO, PR and event marketing. I've also seen dramatically increased interest in hiring social media consultants.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. NOT "what do I need to sell to them?"). Divide this into three sections—strategies, tactics and tools.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more. But which social media tool do marketers find most valuable?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

SEPTEMBER 15, 2009

Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Incorporating keyword links in page text. Basic link-building—social media sites, directories, business partners etc.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

OCTOBER 12, 2007

If you're not familiar with The Truth Laid Bear , it's a kind of cool blog tracking site that's been for the past three years by the eponymous N.Z. was launched as an evolution of one of the blogosphere's original and most successful blog-tracking sites, The Truth Laid Bear. Should my website include a blog? One never knows.),

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

MARCH 14, 2008

As for blogs, the number of agencies that have them is growing, but overall they're still pretty spotty in terms of technical chops and raison d'etre, and there's at times an embarrassing level of "Gee whiz! We're blogging!" She also comes down on DDB for the lack of permalinks on its blog; not exactly techno-savvy for a big agency.

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

SEPTEMBER 3, 2009

Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MARCH 19, 2008

So, the blog will take a brief time out. I'll be back to writing about social networking, interactive PR, SEO and SEM, and the usual stuff as soon as I make sure my clients are well taken care of for the moment.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

JUNE 3, 2009

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 28, 2009

Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.

Adwords 20

Adwords Tactics Tips PPC 20