article thumbnail

The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Let’s be sure we’re on the same page about what positioning is and isn’t.

article thumbnail

Sticky Positions: Best UI/UX Practices [Design Examples]

RebelMouse

What is a Sticky Position? A sticky position, or sticky element, is something that remains in a fixed position as you scroll through a web page. This approach involves placing specific content and elements in a designated position on the screen, allowing them to remain visible as a user scrolls.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Step Positioning Process: An “Obviously Awesome” Book Summary – Part 3

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. This is the third and final book summary blog on Dunford’s “ Obviously Awesome! In this summary, I will highlight the 10 Step Positioning Process.

article thumbnail

Five Components of Effective Positioning: An “Obviously Awesome” Book Summary – Part 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

article thumbnail

How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Watch the recording: Stay in the Loop. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

article thumbnail

4 Ways Building Materials Manufacturers Can Benefit From a Blog

Navigate the Channel

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Embrace the vast potential that blogging offers your building materials business.

article thumbnail

Five Benefits of Blogging: Why Blogging Matters for Marketing Success

Launch Marketing

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147