A B2B Marketers’ Guide to GA4 Reporting & Measurement
KoMarketing Associates
AUGUST 3, 2022
Note, traffic data between Universal Analytics and GA4 will not be identical. Pro tip: The KoMarketing team recommends exporting primary reporting data from Universal Analytics to maintain an archive of historic traffic information and benchmarks. . You might see that organic traffic is down or what source drove the most conversions.
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