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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

Note, traffic data between Universal Analytics and GA4 will not be identical. Pro tip: The KoMarketing team recommends exporting primary reporting data from Universal Analytics to maintain an archive of historic traffic information and benchmarks. . You might see that organic traffic is down or what source drove the most conversions.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

To learn more about Facebook Insights if you’ve never used it before, check out this blog pos t. While it will likely take a bit of onboarding and training for your team GA allows you to see traffic patterns, traffic sources, visitor demographics, and visitor behavior among a plethora of other helpful insights.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software.

PPC 101
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The Top Platforms for eCommerce

Navigate the Channel

With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some cautionary advice on what you must address in your selling platform to avoid a nasty fail. The attack targets websites and servers by disrupting network services. “A No, thank you. Stability is just what it sounds like.

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10 Best Subscription Billing Software

Hubspot

In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software? With a variety of payment processing options, Square Subscriptions also features a point of sale (POS) integration. What are the 10 best subscription billing software? Pricing: Free.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

In today’s blog post, we’ll run through over 50 sales and advertising-centric acronyms; some you need to know, most you should know, and others you may never come across and probably don’t need to memorize. UTM (Urchin Tracking Module) A simple code added to a URL to track where your website traffic is coming from.

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What is Employee Scheduling Software?

TrustRadius Marketing

If you run a retail or food service business, you know that customer traffic is not constant. Some scheduling software solutions let you integrate with your Point of Sale (POS). These can either be used manually or sent to another application, such as an accounting or payroll program. Point of Sale. Human Resources Systems.