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Seven Ways to Promote Your Local Business Outdoors

Webbiquity

POS marketing is any kind of marketing material you use at your point of sale, or checkout. Don’t buy through “review sites” and give your money to Gartner. The post Seven Ways to Promote Your Local Business Outdoors appeared first on B2B Marketing Blog | Webbiquity. Point of Sale Promotions.

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Monitoring The Data That Drives Retail Success

Webbiquity

If you have multiple sites in your retail operation, you’ll need the ability to accurately compare their performance. Make sure that all of your employees are set up on their own POS IDs and that no one is sharing login details. Sales By Location. This can help to motivate team members.

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Build a Business Around Your Website: How to Set Your Project & Team Up for Success

Adobe Experience Cloud Blog

Earlier in this blog series, we talked about the basics in building a website and how to turn your wishes into an actual plan. In this blog, I’ll cover the four key areas you should focus on to set your project and team up for success: team, time, tools, and process. Fix any bugs in the existing site(s) or product(s).

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The Top Platforms for eCommerce

Navigate the Channel

With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some cautionary advice on what you must address in your selling platform to avoid a nasty fail. According to HubSpot, site structure is “integral to the success of your eCommerce business.” So do most people.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Although Facebook Analytics was a helpful tool for some businesses looking for free or cheap platforms, there are affordable alternatives that can help you track your customer’s journey from social media to on-site conversion. To learn more about Facebook Insights if you’ve never used it before, check out this blog pos t.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

Metrics such as email open rates, unsubscribes, click-through rates, time on site, and bounce rates are the easiest to track and obtain, but they aren’t necessarily clear indicators of success with personalization. How Will We Create Content for Each Segment? You don’t need to be all things to all potential customers.

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DMFB Preview: Building Your Online Brand Through Customers

KoMarketing Associates

This typically means creating content, generating mentions on other sites, and even obtaining company/product reviews. I mentioned this in my last blog pos t, but as Justin Sanger stated at SMX West in March, Google wants to rank the real world, and people talking about companies online is now the real world.