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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Running A Successful Business Blog: Why It Pays to Post. Learn why Anothony says his blog is "an outstanding ROI." The Five Cs of a Successful Blog. Via Funnelholic. Via Feedblitz.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

With the final edited version of the podcast replay and the transcript, Jane can push the content to the blog writer to use in an upcoming blog entry. The embedded player code allows anyone reading the blog to also listen to the program. The blog is usually read by about 2,500 people a week; this should do well there.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Matt emphasizes search engine optimization and website usability strategies with the goal to attract quality traffic.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

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