LeadSloth
SEPTEMBER 24, 2009
LeadSloth Marketing Automation Blog – Survey Results. And luckily one person responded to my request for jokes. And luckily one person responded to my request for jokes. About two weeks ago I posted a survey that asked the LeadSloth readers what they wanted to read about. The Most Requested Topics. Avoid vendor bias.
LeadSloth
DECEMBER 14, 2010
Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself. As LeadSloth I did a lot of blogging, but my consulting practice paid the bills.
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LeadSloth
OCTOBER 18, 2010
Today I read a blog post about 7 trends that speed up the adoption of marketing automation. The most junior person on the marketing team is often not the right person. However, many organizations have more good content than they realize: check old blog posts, recorded webinars and other valuable content.
LeadSloth
AUGUST 17, 2009
A proper follow-up ensures that leads are nurtured until they are ready to talk to a sales person. And - because of the nurturing - they are much better educated, making the sales person’s job a lot easier. See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management.
LeadSloth
MARCH 8, 2010
But it’s always Marketing who decides which alerts will be sent (and when), not the sales person. In most of my blog posts I try to give practical advice that you can use right away. Many systems send email notifications, special reports in the CRM system or sometimes even instant messages. See it in real-time.
LeadSloth
JULY 22, 2009
For me personally: this blog is mainly read by innovators, so I should be safe to use Inbound Marketing as a well-known term. LinkedIn users are more likely to know about Inbound Marketing than the average marketer, because LinkedIn is one of the Inbound Marketing tools. What is your take?
LeadSloth
OCTOBER 16, 2009
Avinash has great advice for that in his Signs You Are a Great Analyst blog post. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. The marketing automation manager should just as easily talk to a sales person as to a web developer. But that’s for web analysts.
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