SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

Optimization 98

Optimization Keywords Traffic Tagging 98

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Enter: candidate personas.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is gaining from your diligent writing efforts?

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Webbiquity

MARCH 15, 2022

Consideration: The buyer uses information from your site and the web to decide if your brand has what they need, and belongs on their short list. Buyer personas and similar marketing techniques can help you consider diverging needs when building your CRO strategy. You Keep Your Site Forms Simple. You Use the Right Tools.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Valasys

MAY 24, 2021

The business blog must have attractive content to generate the target leads. By having quality blogs on the website, the visitors will share them on social platforms. In order to have more traffic on your blog and generate more leads you must focus on the following points: 1. Focusing on a Buyer Persona.

Lead Generation 52

Lead Generation Lead Ranking Generation Buyer Personas 52

Marketing Insider Group

MAY 31, 2023

During this stage, it’s important to create content that educates and informs your audience, like blog posts. Lucidspark Lucidspark is a customer journey mapping tool that allows users to create multiple journey maps depending on goals and buyer personas , and identify communication gaps, pain points, and friction in the customer experience.

Enterprise Management 266

Enterprise Management B2B Marketing Tools Marketing Management 266

Writing on the Web

JANUARY 16, 2015

Does your blog pass the blink test? They won’t stay, they won’t get to know you and they won’t subscribe to your blog. I mentioned this in my previous post : in order to impress visitors and showcase your business expertise, your site must pass the “blink” test. Stinks, doesn’t it? Banners and Logos.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Marketing Insider Group

APRIL 11, 2023

Not only does your site need an impressive design, but also a user-friendly, functional layout. Web design services will help your company curate a site that actively attracts and engages new visitors. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Marketing Insider Group

AUGUST 12, 2020

Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Start by creating customer personas. Look at your existing social media audience, your blog subscribers, and your actual paid customers. Give this group a name – a persona to make its members come alive to your content teams. Don’t stop there.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

Marketing Insider Group

JANUARY 12, 2021

Persona-Based Personalization. In this type of personalization, you are using your buyer personas as the standard. Buyer personas include demographics but, more importantly, preferences, motivations, and behaviors. Check out the video below for a primer on buyer personas. Personalizing on personas is challenging.

Marketing & Strategy 291

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 291

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. In 2005, only 5 percent of U.S.

Social Media 71

Social Media Media Tips Inbound Marketing 71

Hubspot

JUNE 3, 2020

While this became a habit, it's something I've had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. As a blog writer, this second lesson is the standard I hold myself to. Conclusions are a necessary element of your blog posts because they guide your reader on what to do next.

Youtube 101

Youtube Buyer Personas Tactics Class 101

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Marketing Insider Group

APRIL 19, 2021

reading one of your blog posts, liking one of your social media posts, etc.) Use Your Data to Create Buyer Personas. Creating buyer personas can help you bring what you do down to earth. Buyer personas condense all those characteristics into a memorable chunk of information. Follow Up with Customers After Purchases.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Marketing Insider Group

MARCH 31, 2021

Using your blog as a virtual megaphone, promote local events and charity drives. Build Local Buyer Personas. Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. The more details, the more your buyer persona will “come alive” to your content team.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Marketing Insider Group

APRIL 10, 2024

A recommended products widget on your site can redirect browsers to make a purchase based on prior search and purchase behavior. Instead of “establish better brand authority” say “create 10 high-quality, SEO-driven blog content marketing pieces per month to increase brand authority.”

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! A buyer persona is essentially your ideal buyer. How Do You Create a Buyer Persona?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Zoominfo

MARCH 4, 2021

In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Vision Edge Marketing

DECEMBER 7, 2021

define your website content around your customer personas. Define Your Website Content Around Your Customer Personas. If you don’t yet have your customer personas ready, take a pause. Every business has at least one well-defined key persona and understands what best motivates that customer. .

Design 214

Design Work Management Marketing Management Planning 214

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Create Buyer Personas. Create well-researched buyer personas for each segment to help your teams focus on their needs. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Marketing Insider Group

NOVEMBER 17, 2020

Detailed and heavily researched buyer personas. Types of content (blogs, eBooks, webinars, video, etc.) you’ll use and how they align with your buyer persona preferences. Content production goals (how much throughput do you commit to every month—check out these insights on blog frequency , for example). And we can help!

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Contently

JULY 2, 2018

If the design of a content site is terrible, people won’t give the words a chance—they’ll perceive it all as low quality. But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. But read Traveler.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Webbiquity

OCTOBER 21, 2020

This means the website, blog posts, videos, ads, email messages, and apps must all be aligned. Don’t buy through “review sites” and give your money to Gartner. Successful digital branding goes further than creating customer personas. Branding no longer stops at the point of purchase. Visual Branding.

Branding 294

Branding Brand Identity Mobile Advertising Touchpoints 294

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

Top of Funnel 63

Top of Funnel Product Work Management Marketing & Strategy 63

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. Conduct One-on-One Interviews to Build Effective B2B Buyer Personas.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

EMagine B2B Blog

SEPTEMBER 15, 2021

Identifying all of this information is called building a persona, and using that persona in your strategy will empower you to present the right content, in the right context, to the right people on a consistent basis—and that’s key to effective employee recruitment. There can also be various personas for each target audience.

PPC 97

PPC Optimization Marketing Websites Research 97

Sprout Social

JULY 1, 2021

If you’re lacking in one area, it means you’ve still got room to optimize your site. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. Create buyer personas.

SEO 123

SEO Top of Funnel Buyer Personas B2B 123

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. It starts with buyer personas. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins. Blogs are the bread and butter of awareness content.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Anyword

MARCH 23, 2022

Let’s test drive our methodology on a hypothetical blog post, “The rise of NFTs.” ” And we won’t just stop at the blog post itself. When we inevitably go to promote our blog on social media, like Facebook, we’ll have a better idea of which location demographics to target. The first step: Google Trends.

Copywriting 97

Copywriting Cost Per Click Tools Keywords 97