Blog and Paper - B2B Marketing Zone

Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

AUGUST 15, 2021

Heck, if I view five web pages in 3 days and download a paper, I’d be an MQL at a lot of websites and routed to sales. What I mean by this is that if the “lead” is reading your blog content but not looking at your product or solution pages or Why Us? I know this from experience—it happens often—given the amount of research I do.

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Answer 3 Questions Before Starting Your SMS Campaign

Marketing Interactions

MAY 23, 2018

Publish opt-in information on your website, as a P.S. in your emails, in social posts, on in-store posters, in direct mail, at the end of your white papers, and other marketing collateral, as is relevant to your campaign. Originally published on SMS-Magic blog. Text “keyword” (JOIN) to “short code” (123456), for example.

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B2B Marketing Zone

Marketing Interactions

Why Sales Shuns B2B Marketing Qualified Leads

Answer 3 Questions Before Starting Your SMS Campaign

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