Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. You might be asking questions such as “How long should a blog post be?” How Long Should a Blog Post Be? How Long Should Articles, eBooks and White Papers Be?

Content Marketing 127

Content Marketing Paper Content SEO 127

CoSchedule

JULY 25, 2022

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

Chris Koch

MARCH 23, 2012

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there.

Paper 100

Paper Social Media Social Marketing B2B Marketing 100

Heinz Marketing

AUGUST 13, 2022

In this blog post, Emily Snyder underscores the importance of the buyer journey in sales. How To Write an Exceptional White Paper for Your B2B Brand. In this article, Sarah Parker offers the 7 key steps in creating a successful white paper for B2B marketing. How people development makes a company more competitive.

Paper 52

Paper Effectiveness B2B Buyer's Journey 52

Marketing Insider Group

MARCH 30, 2020

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Regular, frequent blog posts at intervals of one week or less keep your company on potential customers’ radar.

B2B Sales 291

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 291

Biznology

FEBRUARY 3, 2020

A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff. Of course I can’t leave out my monthly blog articles on various B2B marketing topics. Demand Gen Report.

Resources 171

Resources Research B to B Advertising Agencies 171

Webbiquity

MARCH 1, 2022

Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly. In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Blog posts account for 12.8% Longer content rules. Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Launch Marketing

AUGUST 25, 2021

Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.

Product 133

Product B2B FAQ Verticals 133

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper. S ocial Media.

Paper 100

Paper Sample Guidelines Trust Marketing 100

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Company Blog. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

NuSpark Consulting

JANUARY 3, 2017

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. Every blog should have a subscribe form.[/caption]This You should always add a blog or newsletter subscribe form to your post page. I Don’t Have Time for a Newsletter and a Blog. Add a Subscribe Form.

Design 0

Design Top of Funnel Tips Leads 0

Webbiquity

MARCH 26, 2024

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). Even if someone actually wanted to read your 500-word email message or 2,000-word blog post (and they don’t), they probably wouldn’t have time. It’s not our fault. Why It Matters People are busy.

Newsletter 172

Newsletter Blogger PR Paper 172

Biznology

OCTOBER 11, 2017

Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. In the case of tech solution vendors, blogs are full of middle-of-the-funnel stuff that responds to customer concerns with a minimum of hype and marketing-speak. Beef up your video content. Like this post?

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

NuSpark Consulting

NOVEMBER 4, 2011

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Marketing Insider Group

JULY 11, 2023

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Kapost

APRIL 4, 2018

No, I’m not asking if you inhaled as much coffee as possible before churning out a white paper, three eBooks, and 17 blog. The post The Best B2B Blogs Have Coffee—and Personality appeared first on Kapost Content Marketing Blog. Do you add coffee to your content?

Personalization 111

Personalization Best Practices B2B Paper 111

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Webbiquity

APRIL 26, 2022

Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. Image credit: Suzy Hazelwood on Pexels. It may just not be your thing.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Class Conference Planning 100

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. What will be worth their time?

B2B 363

B2B Paid Search Agency Guidelines Content 363

Ambal's Amusings

FEBRUARY 4, 2010

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. Blog WhitePaperPundit Twitter Jonathan_Kantor. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.”

Paper 100

Paper Marketo Social Media Tagging 100

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs.

SEO 251

SEO Lead Ranking Content Thought Leadership 251

SWZD

NOVEMBER 24, 2015

These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing.

Paper 48

Paper Rules Content Lead Generation 48

Convince & Convert

AUGUST 7, 2014

Themanaging editor rolehas existedsince traditional media emerged, however today’s digital editor has evolved into much more than a piece of paper and a red pen. A constantflurryof pitches and eagerauthors combined with the actual reviewing, editing, formatting, and publishing content makes for a very complex position.

Storytelling 161

Storytelling Tips Paper Creativity 161

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105