Biznology

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Essential SEO advice directly from Google

Biznology

It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. Save this article as a PDF.

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Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

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What’s wrong with search and social media marketing?

Biznology

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. So, which of these three categories contains search? And with Panda.

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The Human Approach to Link Building Outreach

Biznology

The site in question has a 72 Domain Authority as well as a PageRank of 6 as I write this and it’s very relevant to the client, so it would be a great place for the link. A lot of webmasters think guest blog or other linking requests are spam and won’t give your initial email the time of day other than to click delete or spam.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

If page-rank search, blogs, wikis, social networks and microblogging work so well out there, they should just thrive in the workplace too, but we now know for a fact that they often don’t. Similar stories could be told about old-fashioned intranet websites, enterprise search, corporate blogs, microblogging and social networks.

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What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. When I look into IBM’s search tooling to find good linking opportunities, blogs dominate the listings. Blogger Outreach.

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