Biznology

SEPTEMBER 13, 2011

But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat.

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Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

DECEMBER 9, 2016

How’s your customer outreach? We hear a lot about customer engagement and outreach these days. When it comes to customer outreach, your brand is the face of your company. It’s nearly impossible to talk about customer outreach without talking about social media. 10 tips for customer outreach appeared first on Biznology.

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Biznology

JUNE 20, 2013

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Be Conversational. Always Follow Up. Don’t Rely on Email.

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Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Maximize coverage in blog posts and social media shares. Photo credit: zoxcleb. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go?

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Blogger Outreach PR Public Relations 80

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. Over 2 million blog posts are published each day. To streamline your entry into this practice, we’ve reviewed 25 of the most powerful outreach tools: 1.

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Outreach Paid Content Tools Enterprise Management 80

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. In general, we have two weeks or less before our first outreach. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. However, in the meanwhile, getting those hundreds of posts on B-list-through-Z-list blogs insures that you start building your reputation as a player. You can always do both, right?

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Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

AUGUST 12, 2013

Guest blogging has become a common practice among those in the SEO industry. This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. Improper Outreach Techniques. Photo credit: digitalrob70. Giving Up Too Easily.

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CAN-SPAM Blogger Outreach SEO 80

Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. After five years of blogging shamelessly on behalf of AH, what was I to do? But no more!

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Biznology

MAY 23, 2013

Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Content marketing takes many forms and one of the more popular approaches is through blogging. The way you approach outside blogs will help determine your success but so will your actions after the initial agreement.

Blogger 80

Blogger Paid Search Agency Outreach Social Media 80

Biznology

AUGUST 28, 2013

Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable marketing tool that requires consistency. When you are in a blogging jam, take a look at the calendar. Photo credit: Wikipedia. Seasonal trends.

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Public Relations Wikipedia RSS Internet Marketing 80

Biznology

MAY 2, 2017

They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Back then we called it blogger outreach and blogger engagement.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. It is the meat and potatoes at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

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Research Process Long Tail Marketing Blogger 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? “Fallen man is not simply an imperfect creature who needs improvement: he is a rebel who must lay down his arms.” – C.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Most products and services are either so new, niche, or in enough of a competitive environment that simply saying, “I have a nice pen, I’d like you to review it on your blog” is not nearly enough.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MAY 15, 2020

” Blog Posts (excerpt below with links to the full post). “Beyond making connections between young researchers and older curious minds, Minds Across Generations is a form of outreach that has prompted people to consider why outreach is important in today’s world.” ’ Let that inspire you today.”

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

Biznology

APRIL 26, 2016

Share and comment on blog post. Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else. I go into a lot more detail in my other blog posts. Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter. Like on Twitter. Share Photo on Linkedin. Like this post?

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

MARCH 15, 2016

Successful influencer outreach is just the end result of building a real relationship over time. One of the biggest problems in the influencer marketing space is that the folks doing a lot of the outreaches often refuse to pierce the veil of their own personal brand and come out front as a human, as a person.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

NOVEMBER 14, 2013

Typically these guest posting prospects are found through emailing various webmasters and asking them to write for the blog. Oftentimes many of the people who comment on blog posts also have blogs of their own. Respond to Comments. However, there are some potential link building opportunities to be found here.

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

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Blogger Outreach Wikipedia PR 80

Biznology

DECEMBER 5, 2013

For example, it can be used for branding and outreach, particularly when it comes to publishing. You probably have well-established Facebook, Twitter and LinkedIn policies for posting your articles and blog entries. Consider these numbers: 40 percent of Pinterest users are male. Does your business give Pinterest the same love?

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Biznology

JUNE 4, 2019

Once market outreach begins, you segment and re-segment the targets based on variables like industry, firmographics, and sales history. I also encourage people to sign up for our blog. How do you suggest marketers identify those high-value prospects early, so they can pull them out of the automated campaigns and treat them differently?

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

JULY 26, 2016

Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. technologies , including content syndication, online collaboration, blogging, and consumer generated media. Why Influencer Marketing Is Faltering and How PR Can Save It. Kindness opens many doors online. He specializes in Web 2.0

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PR Web 2.0 Blogger Public Relations 80

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. He actively uses social media to explore the evolution of those relationships.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. The related communications teams helped press release and blog writers include the right links and anchor text in their efforts. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JUNE 28, 2016

It’s close to perfect, though I won’t be writing my novel or any of these blog posts on it, though it comes delivered with a music editor, a text editor, a game console, and a legit Linux terminal with vi and everything. But, oh, the PocketCHIP! But, I really need to geek out a little bit.

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Blogger PR Outreach Work Management 149

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Now, I have been getting pitches for my blog, Because the Medium is the Message , since 2004 or so. Tweet This Post. Image via Wikipedia.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

SEPTEMBER 13, 2016

A lucky seven years later one of their top-bananas remembered me and my agency’s amazing blogger outreach and influencer marketing skills and got back in touch. Guess what?! Why am I bringing up such a banal topic on this day?

Campaigns 80

Campaigns Advertising Agencies Paid Search Agency Blogger 80

Biznology

APRIL 18, 2017

About yesterday’s guest co-hosts: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JULY 29, 2013

As Kipp Bodnar points out , “much of the knowledge needed for the blog sits in the head of subject matter experts outside of the marketing department.” Leveraging your colleagues’ expertise and voices on your company blog can allow you to present a greater diversity of perspectives, and a better breadth of information. Probably not.

Work Management 80

Work Management Marketing Management Content Marketing Analytics Tools 80

Biznology

DECEMBER 26, 2014

Here are some pragmatic ways you can offer complementary products or services: Freelance copywriting agencies can offer complementary metrics analysis or blog redesign tips. Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial' Sounds like an all-around win, right?

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Tips Public Relations Generation Customer Satisfaction 80