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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Newsletters.

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Rev Ops Barometer H2 2021

Liveintent

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Building trusted relationships with our audiences. Very important.

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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. But the right CRM can help centralize all customer data and organize it in an accessible way, so marketing teams can build campaigns based on facts, not assumptions.

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iOS 15: What you need to know

DotDigital

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Apple’s update is an opportunity for brands to build trust among its users. What has Apple done?

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Email Debrief: Marketing and Design Trends

Litmus

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Keep the big picture in mind when organizing your data. Read on (or jump ahead!): Why is personalization always a trend?

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Third-party cookies – what are they, what’s happening to them, & what to do

Choozle

In February of 2020, a Google blog post announced the phaseout of third-party cookies and gave initial reasoning for the pivot. Google explained that this move meant to protect users who were asking for more privacy. As the industry continues to grow, marketers are increasingly focused on building trust with consumers.

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5 Fantastic Strategies to Win Corporate Buy-in for Your Marketing Plan

Allocadia

As CMOs continue to gain influence within their organizations, it’s vital to establish alignment amongst the C-Suite on the objectives and corporate vision so the entire organization is moving in unison towards one common goal. Plan and budget strategically and predict revenue performance. Connect your systems in the cloud.