Litmus

AUGUST 2, 2021

Privacy & trust. April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Newsletters.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Apple’s update is an opportunity for brands to build trust among its users. What has Apple done?

Privacy 98

Privacy SMS Opt-out Open Rate 98

Choozle

JUNE 2, 2021

While third-party cookies are placed in a visitor’s browser automatically, users (as well as the ad tech industry) are pushing for more control and transparency of any consumer data. In February of 2020, a Google blog post announced the phaseout of third-party cookies and gave initial reasoning for the pivot.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Allocadia

APRIL 16, 2019

As CMOs continue to gain influence within their organizations, it’s vital to establish alignment amongst the C-Suite on the objectives and corporate vision so the entire organization is moving in unison towards one common goal. Plan and budget strategically and predict revenue performance. Connect your systems in the cloud.

Planning 40

Planning Work Management Marketing Management Buy 40

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. In a cookie-free world, organizing your first-party data is the key. People want brands and companies to be more accountable for their privacy and data. Start building your audience with trust and credibility. Be as transparent as you can.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Adobe Experience Cloud Blog

MAY 7, 2021

Privacy protection and anonymity are the two main reasons for this step. In a cookie-free world, organizing your first-party data is the key. People want brands and companies to be more accountable for their privacy and data. Start building your audience with trust and credibility. Be as transparent as you can.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69