Biznology

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Convert articles and blog posts to video

Biznology

Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. In the case of tech solution vendors, blogs are full of middle-of-the-funnel stuff that responds to customer concerns with a minimum of hype and marketing-speak. Beef up your video content. Like this post?

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

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Add a blog and blogging to your New Year’s resolution

Biznology

In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. No, it isn’t. I remember when I onboarded with the digital team at Edelman.

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Keep blogging even after you resent your blog

Biznology

There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is.

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3 Aspects to Consider for a Useful Guest Blogging Link

Biznology

Here is a list of three aspects to consider when building links in order to create a useful link for your website or blog. First, you should consider what types of websites you are trying to obtain links from with your guest blogging. These are a few of the major aspects you should be considering when guest blogging for links.

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8 dead easy steps for writing a blog in less than an hour

Biznology

Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. Image credit: HubSpot.

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Blog Guest Posting: It’s a Privilege Not a Birthright

Biznology

As the managing editor of Marketing Pilgrim part of what I have to do on a daily basis is watch the e-mail requests stream in about the wonderful opportunity I have to allow people be a guest author on the blog. Did you notice how my blogging “career” came about? I had my own blog that a small number of people used to check in at.

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