Marketing Insider Group

JANUARY 27, 2020

WordPress : To start with, you can begin your blog with one of WordPress’s free website domains. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Martech

MARCH 31, 2023

Training is typically promoted in intranets, internal newsletters and town hall meetings, usually occuring during regular business hours. They typically have websites, newsletters, podcasts and webinars. Common offerings include webinars, white papers, user communities and user conferences. These are worth following.

Work Management 91

Work Management Marketing Management Training Vendors 91

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Only B2B

NOVEMBER 23, 2021

They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them. They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

BOP Design

NOVEMBER 14, 2023

The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters. With social media-based video platforms TikTok and YouTube hitting all-time highs in popularity, people now expect engaging moving graphics in all their digital interactions.

Design 94

Design Trends Marketing Websites B2B 94

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

SEPTEMBER 4, 2020

Triggered emails have a more than 2x higher open rate than newsletters. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sharpspring

JANUARY 20, 2021

In this blog, you’ll learn more about these different types of marketing and how you can create a foolproof inbound marketing strategy that works to boost both brand awareness and sales. Some examples of inbound marketing include blog articles, white papers, case studies and guides. Step 2 – Create a Blog.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

ClearVoice

AUGUST 28, 2023

Case Study: Successful Expert Content Implementation A popular example of using a subject matter expert would be hiring a registered dietitian to write content for a health food brand’s blog. Embark is a dog DNA testing company that uses veterinarians as SMEs to write blog content.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

ClearVoice

JANUARY 10, 2020

Take a moment, break-up with your iPhone and laptop, and pull out a good ‘ole fashioned piece of paper. From necessities like toilet paper to luxury items like heirloom watches or jewelry, there is likely one thread that could tie them together: sincerity. Goal #3: Use customer stories to increase engagement.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Markempa

AUGUST 19, 2021

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs. Many influencers and experts will permit you to post their articles and resources on your website or newsletter. Lead Generation: It’s all about building relationships [More from the blogs]. A nod to The Digital Age.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

PathFactory

FEBRUARY 8, 2021

using a blog post to provide information and a script for a YouTube video). Whether it’s an in-depth video from a speaker or a white paper ask yourself: will my audience want to submit their email address to get it? Write a blog about it. In fact, 59% of B2B marketers say blogs are the most valuable content channel.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Outgrow

APRIL 11, 2022

Check out this blog for more about B2B Linking for SEO. . It shows you the social accounts that your audience engages with, the websites they visit the most, and further points you towards the Hidden Gems: the podcasts, the niche blog posts, the obscure forums that your audience engages with. . And it is correct to say that: .

Distribution 52

Distribution Outgrow Best Practices Content 52

Contently

SEPTEMBER 20, 2022

When the “She’s a 10 but…” meme began trending in June, for example, many brands like YouTube were eager to craft their own custom response that aligned with their brand and gave their followers a laugh: 2. Subscribe to The Content Strategist Newsletter. Give credit where credit is due.

Ethics 121

Ethics Social Media Trends Copyright 121

ClearVoice

MAY 10, 2022

” Or instead of an “interesting blog post,” how about a “must-read article?” ” “How to make a paper airplane” becomes “Make an origami airplane that flies.” The post Increase Click Throughs with Compelling Meta Descriptions appeared first on ClearVoice Blog.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Sharpspring

AUGUST 11, 2020

Just think about how many times this week you’ve deleted a spam email, closed a pop-up ad window or clicked “Skip Ad” on a YouTube video. Inbound marketing can come in the form of blogs, white papers, guides and other non-invasive advertising tactics. If your blog is good, it will help you retain customers as well.

Inbound Marketing 64

Inbound Marketing Paid Search Agency Banner Ads Marketing & Strategy 64

Scoop.it

MARCH 26, 2020

Chances are, you spend some time on Google searching for news articles you’ve already read or for latest industry research papers. YouTube channel uploads. From here, you can add any piece of content into a relevant topic page, which can later serve you as a source for a newsletter, a company update, a press release, and more.

Curation 74

Curation Press Paid Search Agency Content 74

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Image via Microsoft Stories. All afford the opportunity to get a little creative.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

PureB2B

JUNE 20, 2022

This means, beyond blogs that touch on key topics of interest to your prospects, you should invest in the production of whitepapers, research papers, industry-relevant reports, and eBooks. First, YouTube is second only to Google in terms of popularity as a search engine. Develop visual material.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62

Leadspace

AUGUST 15, 2019

Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. Videos and Blog Posts. No, you don’t need to have a professional video done to benefit from websites like DailyMotion and YouTube.

Webcast 48

Webcast Business Case Studies Case Study 48

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. Videos from a YouTube channel. For example, you may have a group of sources like company executives, news outlets, leading industry blogs… Your options are endless. You can add: RSS feeds. demo today.

Process 53

Process Optimization Curation RSS 53

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Link to a specific part of a YouTube video by Matt Cutts.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Convince & Convert

DECEMBER 28, 2015

Formstack is also a sponsor of the Social Pros podcast (and this blog), and you can get a 14-day free trial right here. Create Blog Post. Our producer then takes the best moments from the episode and creates a blog post that runs here on Convince & Convert. All the blog posts for Social Pros (150+) can be found here.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A write up on a blog. New YouTube video that goes viral. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

SEPTEMBER 25, 2013

You obviously won’t be carrying a roll of their toilet paper with you, but if finding a clean public loo interests you, you will indeed have Charmin in your pocket. It’s an encyclopedia-like blog covering every conceivable topic new parents yearn to learn more about. Smart stuff. Love, sleep & play—from Pampers.

Content Marketing 144

Content Marketing Marketing Analytics Tools Content Paid Search Agency 144

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Hubspot

SEPTEMBER 18, 2018

Before you put a pen to paper (or cursor to word processor), do some research on your target market and define your buyer persona(s). Do you want them to donate money, subscribe to a newsletter, take a course, or buy a product? A written story is told through articles, blog posts, or books.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Biznology

FEBRUARY 5, 2013

1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. They’re all kings of the email newsletter — and I am never disappointed. Chris Penn is a maestro.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

NuSpark Consulting

AUGUST 9, 2012

The more blogs and books you read on the subject, the more confused you probably get. We’ll focus on Twitter, Google+, Facebook and YouTube. The process begins with building fans and followers, but these followers need to be the right audiences; ones more likely to visit your website, landing page, or blog. Channel subscribers.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Valasys

JULY 26, 2021

In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. Marketers can easily promote content across social media sites such as YouTube, Twitter, Linked In, and Facebook. How can lead generation happen? Track Your Social Media Advertising Traffic.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59