Sales Engine
JANUARY 25, 2016
Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. As most of you have learned, creating content isn’t cheap or easy.
Sales Engine
DECEMBER 28, 2015
Lead by Example and Start Small Even though 88% of B2B marketers are using content marketing (with 42% increasing their budgets for 2016), it doesn't mean that they’re doing it well—or are going to do so in the future (and I’m sure many companies that post to their blog once a month have been included in this statistic). How can you do that?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Engine
DECEMBER 16, 2015
Inbound marketing is a lot more involved than just creating blog posts, white papers and newsletters—you have to think through the various issues involved with different buyer personas and influencers, and how their issues change depending on what stage of the buying process they’re in.
Sales Engine
JANUARY 14, 2016
Whether working for a company, or clients, or in a newsroom, the art of the story (or blog post, white paper or slider) takes reporting, producing and marketing. Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc. Good stories lead to future good stories or blog posts.
Sales Engine
MARCH 24, 2016
Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs.
Sales Engine
AUGUST 4, 2016
Articles, videos, white papers, webinars and infographics that identify high-probability pains that your prospects are trying to solve work very well to get the attention of early stage buyers. But before you start assigning blog articles to your employees, take a step back and analyze what content you’re going to actually need: 1.
Sales Engine
AUGUST 4, 2016
Articles, videos, white papers, webinars and infographics that identify high-probability pains that your prospects are trying to solve work very well to get the attention of early stage buyers. But before you start assigning blog articles to your employees, take a step back and analyze what content you’re going to actually need: 1.
Expert insights. Personalized for you.
120 
Let's personalize your content