Webbiquity

APRIL 23, 2024

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. So, how can you ensure your email marketing strategy will deliver a compelling ROI?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

NOVEMBER 15, 2022

And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

SEPTEMBER 28, 2022

Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. Pop-ups for newsletter subscription. They help businesses to grow by helping them with the customers’ data.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

FEBRUARY 7, 2023

Whether making a purchase, signing up for a newsletter, or sharing your content with their network, combining storytelling and data can help you stimulate action from your audience. Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. The post Seven Event Marketing Ideas to Attract and Engage Attendees appeared first on B2B Marketing Blog | Webbiquity.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) You can also use these images in your email newsletter.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Providing value to your audience in the form of informative blogs posts and compelling downloadable assets makes website visitors more likely to share their contact information with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MARCH 14, 2019

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Using email marketing tools for automation rather than a weekly newsletter allows you to send time- or action-triggered emails to subscribers with the information they need to engage with your product or services.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Webbiquity

MAY 4, 2020

Use Campaign Booster, which resends newsletters to subscribers who didn’t open the first one. Use their Content Editor, which utilizes a drag-and-drop system, to build your email newsletters. The post The Best Email Marketing Tools to Increase Sales appeared first on B2B Marketing Blog | Webbiquity.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Build your own online platform.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JANUARY 9, 2024

Publish the listicle on your blog. You can set up a poll and share it on social media or with your newsletter subscribers inviting input. The post Three Types of Blog Posts That Will Bring You More Traffic appeared first on B2B Marketing Blog | Webbiquity. Write short introductions for each section.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Webbiquity

JUNE 21, 2022

Additionally, if your site visitors are asked to input any personal data such as their email or phone number to sign up for your email newsletter or SMS marketing campaigns, you offer a link to the privacy policy and ask them to check a box that confirms their agreement. Create On-Site SEO Content.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

NOVEMBER 29, 2019

You also want to build your email list, so have newsletter signup to capture leads you can stay in touch with and nurture. The post A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO appeared first on B2B Marketing Blog | Webbiquity. Overall Cost: Sweat Equity.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

MAY 25, 2021

Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”. Blogs, LinkedIn, and Twitter still hold a lot of power in the B2B space.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

AUGUST 26, 2021

With Google’s recent announcements of removing third-party cookies, collecting first-party data from consumers now (such as lead generation or growing a newsletter) is more important than ever. The post Five Tips for Creating Landing Pages That Convert appeared first on B2B Marketing Blog | Webbiquity. Simple Lead Form.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Webbiquity

MAY 30, 2019

For example, if one segment of your audience has attended a webinar you hosted, you can personalize their newsletter update with an excerpt from that webinar. It’s smart to do the same with your blog posts. The post Do’s and Don’ts For Personalized Marketing appeared first on B2B Marketing Blog | Webbiquity.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

Webbiquity

AUGUST 22, 2019

Send a useful customer newsletter on a regular basis. The post How Marketing Strategy Helps To Engage With Loyal Customers appeared first on B2B Marketing Blog | Webbiquity. Ask for their feedback to improve their customer experience. Make Customer Interaction More Precise. This will help you solve problems as quickly as possible.

Marketing Strategy 246

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 246

Webbiquity

FEBRUARY 23, 2021

Blogging, which is a big part of your marketing success today, was still in its infancy. We write a newsletter, and we typically have two to four events each month. The post The Founder Interview Series #33: Matt Frederick, eCapital Advisors appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

MARCH 17, 2017

Some funnels use a content blog to market to and nurture an audience. It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

JUNE 6, 2016

employee newsletters, speeches, town hall meetings). You can recognize your advocates during meetings, in speeches, emails, or the company newsletter. You can follow her on Twitter @LizVGreene or catch her latest misadventures on her blog, Instant Lo.

Brand Identity 100

Brand Identity Branding Word of Mouth Best Practices 100

Webbiquity

JANUARY 12, 2016

So you have set up a blog and social media profiles…. When your customer reaches your blog/YouTube Channel/website, where are they on their journey to their desired end result? If we take blogging for example…. Guest post by Tom Hunt. You are pumping out multiple articles per week and sharing them furiously…. The list goes on….

Content Marketing 100

Content Marketing Autoresponders Content Blogger 100

Webbiquity

DECEMBER 14, 2017

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. In today’s highly competitive business landscape, a well-crafted newsletter can enable companies to stay in constant touch with customers, establish authority, grab attention, and provide calls to action.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Webbiquity

JULY 12, 2016

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Showcase reviews: SnapApp. 2) HubSpot. Google Review Count: 85,400.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

OCTOBER 16, 2018

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. The post Six Ways to Connect with Hard-to-Reach Business Buyers appeared first on B2B Marketing Blog | Webbiquity.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

AUGUST 17, 2011

Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Visiting these sites is a great way to find fresh content, but you can also subscribe to newsletter digests on both sites. . • Fifteen Incredible Mobile Statistics. • Web Presence Optimization, Reloaded.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

Webbiquity

JUNE 9, 2016

Email showcasing your latest blog posts. Other than the break-down of these messages as promotions, newsletters, or announcements, there is no process that categorizes the actual content. Let’s look at a typical listing of various email sends you may deploy in a given week: Promotional sales email.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Webbiquity

DECEMBER 10, 2013

How Blogging Used in Content Marketing? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. ( 80% of Australian companies and 86% of UK businesses blog. ( Michael Brenner ). Cox Business ). Cox Business ). How important are headlines? Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

JANUARY 6, 2012

The home page is updated daily, plus it’s easy to search posts by blog, topic category, date, company mentions and more. The engine then uses these signals to both personalize the ranking of posts on the site when you log in, and to produce customized Daily and Weekly newsletters for you. Now, personalization makes it even better.

Aggregage 100

Aggregage Lead Scoring Lead Ranking Personalization 100

Webbiquity

FEBRUARY 2, 2011

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. E-newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. registering for a webinar, downloading a white paper, or subscribing to your newsletter). Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

MAY 28, 2014

After a month of emails, phone calls, and no conversion (maybe even no contact at all), they end up in that big list of past leads that either gets totally ignored, or gets mostly ignored – interrupted only by random promotions or a vanilla newsletter. There is always another conversion, or another desirable action.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Webbiquity

JANUARY 25, 2010

His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction. Well-designed landing pages + email newsletters/marketing + calls to action = conversion. The cost of inbound marketing (PPC, SEO, email, blogs, social media) is significantly less than the cost of traditional outbound marketing.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. Building readership for a blog takes time. Experiment.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

DECEMBER 20, 2011

Nine Blog Metrics. company website, newsletters, syndication sites). Most of these are easy and free to track. Overall traffic. Traffic quality (e.g. bounce rate, average time spent per visit). Most popular posts (indicates topics with highest interest). Search traffic. Social media/network-referred traffic.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100