ViewPoint

article thumbnail

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

With the final edited version of the podcast replay and the transcript, Jane can push the content to the blog writer to use in an upcoming blog entry. The embedded player code allows anyone reading the blog to also listen to the program. The blog is usually read by about 2,500 people a week; this should do well there.

article thumbnail

PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps

ViewPoint

Jill's newsletters are read by more than 80,000 sellers worldwide. Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. She is author of SNAP Selling and Selling to Big Companies.

article thumbnail

PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

ViewPoint

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Ginger has covered the industry for more than 25 years.