SnapApp

MAY 21, 2019

In part one of this blog series, we looked at the ways marketers can lay the foundation for an effective lead generation strategy. Other activities, such as clicking on emails, reading blogs, and more also give prospects points as well.”. There are as many ways to generate qualified, sales-ready leads as there are audiences.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

SnapApp

JUNE 29, 2018

What did they think of our latest blog post? Visitors can be led to our resources page or blog, brought to our customer support team if they’re a known customer, offered a self-guided tour of the platform, or they can book a demo. When someone just really loves your blog. Did they enjoy our featured content?

Webinar Metrics 59

Webinar Metrics Opinions Sales Qualified Leads Paid Search Agency 59

SnapApp

AUGUST 22, 2018

Targeted content powers demand generation efforts, delivering value to leads that have signed up for your various demand generation activities, like webinars and blogs. Maybe you recently purchased a list, maybe you’re looking to reactivate a dormant section of your database, maybe you’re just running a regular campaign or newsletter.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Content marketing can take many forms including blog posts, articles, videos, white-papers, e-books, and free reports. Like blogging, a microblog is a self-publishing platform.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

AUGUST 22, 2018

Targeted content powers demand generation efforts, delivering value to leads that have signed up for your various demand generation activities, like webinars and blogs. Maybe you recently purchased a list, maybe you’re looking to reactivate a dormant section of your database, maybe you’re just running a regular campaign or newsletter.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

SnapApp

OCTOBER 31, 2017

To learn more about what the survey actually found, check out this blog post.). . Another key decision: we opted to ungate all of our content related to the research (we’ve actually ungated all of our content at SnapApp, but that’s a story for another blog post!). . Blog posts. Inclusion in newsletters. Event promo.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

SnapApp

MAY 7, 2012

Vanessa Sweeney of The Niche Marketing Blog offers a simple explanation of the difference between niche and general marketing. Nobody's passionate about t-shirts, but Muppets fans will subscribe to a newsletter about Muppets apparel. Use "insider" terms for keywords in mobile messaging, blogs and social media posts. Definitions.

Long Tail Marketing 48

Long Tail Marketing Mobile Advertising Opt-in Conversion Rate 48

SnapApp

SEPTEMBER 20, 2011

Entries double as signups for newsletters or leads for customer acquisition and marketing efforts. ve placed my sweepstakes in a prominent location on my website and on my blog, microsite, Facebook and Twitter for broadest reach. Use it to: Build your sales pipeline or mailing lists. Collect sweepstakes entries via Facebook.

Practices 48

Practices Microsite Best Practices Opt-in 48

SnapApp

MARCH 27, 2018

Follow her on Twitter @KatieMartell and subscribe to The Worlds Best Newsletter at Katie-Martell.com. . . I tell you all this to provide context as to why I’m passionate about helping others get on stage, and why I was delighted to be invited to contribute to the SnapApp blog to demystify the process. . Katie Martell.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

SnapApp

JANUARY 13, 2012

Google+ also offers a "recommended links" section, where brands can place links to important landing pages, blogs and other crucial content. That means incorporating a Google+ badge on a company website, in company newsletters, email communications and through other social media networks.

Google 48

Google Optimization Buzz Lead Scoring 48

SnapApp

OCTOBER 8, 2012

Think about email drops, ad buys, links on your website, partner blogs, maybe even usage of QR codes for print or POP/POS materials. Vayama got the Who, What and How, but by not using Facebook ads, newsletter blasts or posting to their wall, their audience was unaware of the contest and therefore their lead goal was not met.

Webinar Metrics 48

Webinar Metrics Demand POS Blast Campaigns 48

SnapApp

APRIL 17, 2018

Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. Blog Call-to-Action Strategy. Yes, I linked that to our blog because you should totally keep reading them.).

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. . Blog Call-to-Action Strategy. Yes, I linked that to our blog because you should totally keep reading them.). .

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 4, 2018

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Heinz Marketing Blog | Vice President - Client Marketing Services. . . On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. This includes emails, landing pages, blog posts, and more. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

APRIL 23, 2019

We’ve followed up with a new piece of related content for further engagement, and also pushed attendees to subscribe to our newsletter since we know they’re already interested.”. I use cold targeting or custom/retargeting audiences, and show them speaking videos or write about what to expect and link to a blog post I write about it.”.

Planning 117

Planning Advertising Agencies Paid Search Agency Mobile Advertising 117

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

OCTOBER 18, 2018

Leads indicate potential customer interest in your product or service either from filling out a form, signing up for your email newsletter, downloading your white paper, etc. Think about every type of potential customer and what they’re looking for as they browse your website, read your blog, or tune into your webinar.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

JULY 3, 2018

If you follow any marketing blogs or newsletters, you’ve probably stumbled across an article with the shocking title: “Content Marketing Is Dead.” In a recent webinar with SnapApp, I was on a panel of blogging experts, answering questions from fellow marketers about how to run their blog.

Top of Funnel 63

Top of Funnel Content Marketing Planning Buyer Personas 63

SnapApp

OCTOBER 10, 2019

Content marketing classics: Blogs. Email (newsletters, nurture campaigns). Content marketing is a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and convert a clearly defined audience. Infographics. Content marketing tactics are still useful in engaging today’s buyers.

Sales Management 82

Sales Management B2B Marketing Banner Ads Sales Qualified Leads 82

SnapApp

DECEMBER 12, 2017

Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Automated Welcome Emails: At Clutch, we used to have our newsletter subscribers fill out a form to let us know their preferences. Michelle Delgado.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog's monthly average pageviews by 100% in three months. . . . Nandini Jammi. Jordie Black. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog’s monthly average pageviews by 100% in three months. Nandini Jammi. Jordie Black. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

NOVEMBER 24, 2015

They used every channel available to promote the challenge, including their customer email database, industry new sources, advertising and PR partners, the Users Group meetings, social media, their blog, and their quarterly newsletter. Start with a simple email with a suggested Tweet or LinkedIn post around your next blog.

Campaigns 48

Campaigns Multi-Channel Marketing Management Advertising Benchmark 48

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Add an interactive poll to your newsletter. Create a personality assessment for your blog.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JULY 18, 2012

And while this week's Featured SnapApp lives on a Facebook Page instead of an e-mail newsletter, we are thrilled with their use of our platform. As you can see from the images throughout this blog post, the TCBY app is very visually appealing. Playful Design. Question Types.

Customer Surveys 48

Customer Surveys User-Generated Content Social Networks Distribution 48

SnapApp

APRIL 25, 2014

They are promoting the infograhic via newsletter, Facebook , Twitter , the Bizo corporate blog , as well as Eloqua's blog. Bizo has also included a clear call to action inviting their audience to visit their blog to find out more information. Are you successfully managing the B2B Buyer's Journey?

Buyer's Journey 48

Buyer's Journey Eloqua Microsite B2B 48

SnapApp

APRIL 30, 2014

Bizo leveraged their interactive infographic by promoting it across their newsletter, Facebook and Twitter pages, and their corporate blog as well, in order to get the most bang for their buck. But here’s the best part – by educating their audience, Bizo simultaneously educated themselves about their prospects.

Interactive Marketing 48

Interactive Marketing B2B Marketing Buyer's Journey Lead Scoring 48

SnapApp

SEPTEMBER 8, 2017

Almost 3 million blog posts are published each day. Segmented newsletters can be used to serve content specific to the stage of the funnel the consumer is in. For example, start by distributing interactive white papers and blog posts from your website. How the New Buying Process is Changing the Lead Generation Process. .

Top of Funnel 92

Top of Funnel Sales Management Lead Ranking Sales Qualified Leads 92

SnapApp

JUNE 4, 2019

Did you know that 80 percent of audiences would rather watch live video from a brand than read a blog? Write webinar teasers on your blog. You likely have a mix of content being published on your blog, ranging from case studies to how-to articles. Encourage sign-ups with livestreams. Why does this work so well?

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

SnapApp

JULY 7, 2017

That kind of personalized experience is something no blog post can offer. . . But now is a great opportunity to subscribe the SnapApp blog. . I would recommend trying both of these and of course taking the time to really pack in solid content into the videos so you can later break down parts to re-use while blogging. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

JUNE 19, 2018

All those newsletters and webinars and nurture streams and other programs all required content, and a LOT of it! There’s so much content out there, in so many different flavors – everything from blogs to video to interactive (oh, hey SnapApp). B2B companies were hiring content marketers and strategists in droves.

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

SnapApp

JANUARY 25, 2017

On average, the video was watched for a full four minutes (far longer than blog posts). The Chubbies brand has built their business almost entirely on their content marketing efforts (strangely enough this does not include blogging), which involve a plethora of GIFs, short and entertaining videos and a huge amount of user generated content.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 48