Sales Engine

JANUARY 7, 2016

In other words, emailing out a newsletter and posting a blog or two every month isn’t going to get the job done. Content marketing has proved to be an effective approach for B2B lead generation , especially those with a complex sale—but, to work effectively, it can’t be campaign driven.

Top of Funnel 120

Top of Funnel Features B2B Thought Leadership Digital Marketing Funnels 120

Sales Engine

JANUARY 25, 2016

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. HR.com is the largest social networking site dedicated to human resources professionals and they offer members access to articles, case studies, newsletters, polls, discussion forums, blogs, webcasts and other features.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

OCTOBER 1, 2015

For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles. Was it a value-added offer in a blog? Did they read a newsletter article? That was followed up with salesperson’s voicemail and email that garnered a meeting.

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

Sales Engine

DECEMBER 28, 2015

Lead by Example and Start Small Even though 88% of B2B marketers are using content marketing (with 42% increasing their budgets for 2016), it doesn't mean that they’re doing it well—or are going to do so in the future (and I’m sure many companies that post to their blog once a month have been included in this statistic). How can you do that?

Budget Programs 120

Budget Programs Top of Funnel Marketing Budget Webinar Metrics 120

Sales Engine

MARCH 24, 2016

Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs.

B2B Sales 149

B2B Sales B2B Inbound Marketing Cold Calling 149

Sales Engine

DECEMBER 16, 2015

Inbound marketing is a lot more involved than just creating blog posts, white papers and newsletters—you have to think through the various issues involved with different buyer personas and influencers, and how their issues change depending on what stage of the buying process they’re in.

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120

Sales Engine

JANUARY 14, 2016

Whether working for a company, or clients, or in a newsroom, the art of the story (or blog post, white paper or slider) takes reporting, producing and marketing. Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc. Good stories lead to future good stories or blog posts.

Planning 120

Planning Content Marketing Best Practices Content 120