Digital B2B Marketing
JUNE 12, 2013
You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content.
Digital B2B Marketing
APRIL 11, 2013
Your organization was on board when it was cheap, when you could drive results with thoughtless blog posts slammed out in 10 minutes or created by an offshore SEO company. Content was part of SEO, social or a crazy skunkworks company blog experiment. Content was a supporting element only.
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Digital B2B Marketing
APRIL 22, 2011
Start a blog about it. Let your passion show in your newsletter and other corporate communications. It sounds easy, but most companies have been delivering for so long that they don’t even know what they are passionate about. Passion is focused and you cannot be passionate about everything. Make your passion clear.
Digital B2B Marketing
NOVEMBER 27, 2012
Sample Social Retargeting Results Bizo shared the results from their own tests in a recent blog post. Newsletter or email marketers. This extends your retargeting program , often one of the best performing online advertising tactics, to include the audience you have developed in social media.
Digital B2B Marketing
MAY 25, 2011
Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Many email newsletters are from a noreply@company.com address. The Changes to Email Marketing will Not End with Facebook. Today, email chain letters are annoying.
Digital B2B Marketing
DECEMBER 2, 2013
3 email blasts, 6 newsletter ads, calendar listing and 2 weeks of on-site promotions), choose content that will maximize your response and conversion rates. I’ll do my best to answer them in the comments on my blog, in future posts or on Twitter ( @wittlake ). Content For Fixed Promotional Package.
Digital B2B Marketing
JUNE 3, 2014
Common examples include: A newsletter is a classic relationship. A blog subscription is another classic relationship. They aren’t about one single event. Instead you offer up your existing content as evidence of the value of what you provide. Or at least it is the few times the recipient specifically requested it.
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